Bowie State University - Kick-off Meeting & Vision Workshop - 2016

V I SION WORKS HOP SEPTEMBER 2016

Signage and Wayfinding Program : Bowie State University

TA B L E O F C O N T E N T S The structure of this document follows the meeting agenda.

1.

Defining the Project

2.

General Observations

3.

Answering the Big Questions

4.

Image Calibration Workshop

5.

Wayfinding Workshop

6.

Next Steps / Summary

VISIONING SESSION The Visioning Session is a foundational meeting that allows Ayers Saint Gross and Bowie State University committee members to define wayfinding terminology, identify primary wayfinding audiences, define key issues, and explore primary destinations in the context of audience needs. The session also provides an opportunity for committee members to engage in preliminary exercises focused on image, and brand integration. The results of the Visioning Sessions are summarized within.

AT T E N D E E S Liza Almo, Title IX Karl Brockenbrough, VP Administration and Finance Morgan Gilpatrick, Marketing & Communications Greg Goings, Athletics April Johnson, Career Services Lucia Millet, Facilities Jacqueline Palmer, Facilities Cassandra Robinson, Marketing & Communications Ernest Waiters, Campus Safety Lawrence Webb, Admissions Darryl Williford, Facilities Lindsay Story, Ayers Saint Gross Jack Hulme, Ayers Saint Gross Mindy Dunn, Ayers Saint Gross

1.

Defining the Project

Defin ing t he P r o j e c t ( pr e s e n ta tio n )

SIGNAGE & WAYFINDING PROGRAM VISION WORKSHOP SEPTEMBER 30, 2016

“BowieStateUniversity_VisionWorkshop_10302016.pdf” The design team opened with a Signage & Wayfinding Program presentation that included the following topics: Introductions A brief overview of the team and committee Wayfinding and Signage Definitions A review of wayfinding tools, definition of target audiences, project context, and select project examples Discovery and Design Process An overview of the overall project process and scope of work General Observations An overview and evaluation of the existing campus wayfinding system

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

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2.

General Observations

The design team provided a brief overview and evaluation of the existing exterior campus way-finding system.

OBSERVATIONS—CAMPUS GATEWAYS / THRESHOLDS

OBSERVATION

• • • •

A large masonry and dimensional letter gateway announces campus arrival Gateway incorporates older brand components Secondary masonry and sign panel gateways at main campus intersection Digital display promotes campus events and important dates

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OBSERVATIONS—VEHICULAR DIRECTIONAL SIGNAGE

OBSERVATION

• • • •

Signs currently display too much information Arrow usage is confusing and messages are too small Signs direct to parking lots, buildings, and residence halls Sign sizes and construction varies

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

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OBSERVATIONS—PEDESTRIAN MAP KIOSKS & DIRECTORIES

OBSERVATION

• Maps directories are limited with one large vehicular map directory at main campus entrance • Directories do not include additional information beyond building names • Messages are too small

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

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OBSERVATIONS—PEDESTRIAN DIRECTIONAL SIGNS

OBSERVATION

• Pedestrian directional signs are lacking on campus • Sign type is the same as building identification signs and vehicular directional signs

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

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OBSERVATIONS—PARKING LOT IDENTIFICATION SIGNS

OBSERVATION

• Parking identification signs are consistently placed at all parking areas on campus • Sign type is the same as building identification signs and vehicular directional signs • In many cases reserved sign posts are damaged

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

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OBSERVATIONS—BUILDING IDENTIFICATION

OBSERVATION

• • • • •

Building identification is primarily limited to ground-mounted signs Signs are inconsistently positioned relative to actual building entrances Few signs contain ancillary building information Older concrete signs still exist within the system Many signs are damaged and missing sign panels

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

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OBSERVATIONS—ARCHITECTURAL LETTERING

OBSERVATION

• Architectural lettering appears on many buildings • Typefaces and materials vary from building to building • Lettering placement varies from building to building

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

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OBSERVATIONS—MISCELLANEOUS SIGNS

OBSERVATION

• • • •

-

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

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3.

Answering the Big Questions

Workshop attendees were asked a series of high-level “Big Questions� aimed at helping the design team gain a better understanding of the overall project goals and expectations.

Qu e stion #1

What is the number one thing you want to improve?

Responses: • Hierarchy of information • Clarity on campus - “Where do we go now?”

• Less dependence on verbal assistance

• Improved accessibility • Less need for temporary signage

Qu e stion #2

What issues do you expect this project to solve?

Responses: • To “Fill in the gaps” - Signage where needed • Consistency with color, text, size, etc • Identification on buildings • Greater flexibility for changing information, ie: names and departments

Wa y f i n d i ng & S ign age P rogram : Bowie S ta te U n iversity

• Consistent building numbers and letters for emergencies • Leverage GPS compatibility as a tool for wayfinding • Link to buildings and identifiers to course catalogue

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Qu e stion #3

Why this Project?

Why now?

Responses: • Signage conveys old branding and needs to be updated • This year has a very high enrollment, and many students are confused

• It’s been “a long time coming” - overdue • Stakeholder expectations, they expect a clear system • Special Events / Temporary Signage needs to be thought out

Qu e stion #4

What are the major landmarks on campus?

Responses: • Henry Circle and The Pond • Campus Loop Road • The Student Center • William S. Henry Administration Building • Thurgood Marshall Library

Wa y f i n d i ng & S ign age P rogram : Bowie S ta te U n iversity

• • • • •

CNSMN Building Goodloe House Greek Residence Halls The Flame / Obelisk Bulldog Statue

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Qu e stion #5

Are there any “sacred cows” we should know about?

Responses: • The Flame / Obelisk • The metal screen Arts Building Sign

• The Greek Plots • The Upper Quad

Qu e stion #6

Will the new signage need to accommodate changing information?

Where and what type?

Responses: • Changeability due to vandalism and weathering (Sign Components)

Wa y f i n d i ng & S ign age P rogram : Bowie S ta te U n iversity

• Parking, ie: reserved spots (titles change) • Departments on ID Signs

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Qu e stion #7

What aspects of Bowie State’s current signage system work well?

Responses: • The interior portion of the Student Center • The entrance kiosk / directory

Qu e stion #8

What is the single most compelling thing you want people to say about this project once completed Responses: • “Wow! Great Change!”

• “It’s about time!”

• “I’m not lost”

Wa y f i n d i ng & S ign age P rogram : Bowie S ta te U n iversity

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Qu e stion #9

How do you define success for this project?

Responses: • Within budget • Multi-year project, ie: phasing in signage • Implementation of money from numerous sources

Wa y f i n d i ng & S ign age P rogram : Bowie S ta te U n iversity

• Fewer people stopping to ask for directions • Less of a need for temporary signage

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4.

Image Calibration Workshop

The design team provided a brief overview of the existing campus architectural palette, existing sign typologies, and current brand guidelines for discussion.

Workshop attendees were asked to indicate their perception of current and future signage by marking a position along a scale of adjective pairs. The goal of this exercise was to calibrate the overall impression of the existing signage system and gain a better understanding of the desired “Image� of the future signage system.

IMAGE CALIBRATION:

IMAGE CALIBRATION:

Current Signage & Wayfinding

New Signage & Wayfinding

Mark the adjective that most accurately describes the style of signage you feel is currently present at Bowie State University.

Mark the adjective that most accurately describes the style of signage you feel is appropriate for Bowie State University.

(You may not pick the middle)

(You may not pick the middle)

TRADITIONAL

CONTEMPORARY

TRADITIONAL



MINIMAL

ORNATE

MINIMAL



SUBTLE

BOLD

SUBTLE

VIBRANT

SIMPLE

ACTIVE

CALM

FORMAL

INFORMAL

COMPLEMENT

CONTRAST

COMPLEMENT 

OBVIOUS

UNDERSTATED



NEUTRAL

FORMAL 



UNDERSTATED

ACTIVE 



CONTRAST

VIBRANT 



INFORMAL

BOLD 



CALM

ORNATE 



SIMPLE

CONTEMPORARY 

OBVIOUS 

BRANDED

NEUTRAL



BRANDED 

COMMITTEE FEEDBACK

• We want people to see the signs and we want them to use the signs.

• Students want to see black and gold colors.

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

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C ampus Pa l e t t e

Wa y f i n d i ng & S ign age P rogram :

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E xi stin g S i g ns

Wa y f i n d i ng & S ign age P rogram :

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Bran d Pale t t e

Wa y f i n d i ng & S ign age P rogram :

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5.

Wayfinding Workshop

This workshop describes relevant audiences, key public destinations, and circulation. Workshop attendees were also asked to envision various “User Profiles� scenarios to help map and identify areas of confusion and wayfinding deficiencies on campus. These areas along with other wayfinding information were diagrammed during the session.

S u m mary D i a g r a m

This diagram highlights existing and anticipated campus gateways, vehicular circulation, areas of confusion, and key destinations as identified by the workshop attendees.

Primary Campus Gateways Primary Vehicular Circulation Key Destinations Areas of Confusion / Conflict Key Connections

AD R

UM

DR

1 Alex Haley Re 2 Center for Lea and Technolog

LOO

DI

COLLEGE OF EDU COLLEGE OF PRO

Softball Field

AR

P R D

EN

S TA

F

ST WE

3 Power Plant 4 Charlotte Rob

7

HUMAN RESOUR MARYLAND CEN VISITOR PARKING

Visitor Parking Track & Field

BO

E

OM ST

W

IE

MARC Parking

E AD EN OM

OP

RD

LE HA

A NRY C

CA

26 J

5

IRC

EL BO

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WI

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J

CH ERI

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25 JERI

CHO

PA R K

RD

RD

UR Campus Entrance

RK

PU

9 L

EA

LA 197

A

M

K

4 Visitor Parking Permits

To Race Track Rd

Produced by mapformation.com, March 2015

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11 Harriet Tubma Residence Hal 12 Leonidas S. Ja Physical Educa

Deliveries

14

8

Visitor Parking

24

EA

I

23

MLK Plaza

HE

ST

LO

16

O

Wa y f i n d i ng & S ign age P rogram :

YD R

EA

21

B

RD

ST

PR

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15

H

OP

EL

ALUMNI RELATIO

LO

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Penn Line

1

ST

10

MARC Parking

17

22

Torch

LE

LA

O

6

13

West Courtyard

C

ST

LEM

GE

WE

197

ID

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20 Holmes Plaza

WE

2 RD

COLLEGE OF ART

6 Dwight Holme 7 “Bulldog” Foo 8 George Crawf Science Buildi 9 Goodloe Apar 10 Goodloe Hous

18

19

11

D

BR NS

12

PR

3

5 Computer Scie

Field House

E

EN

Visitor Parking Permits

AD

14000 Jericho Park Rd. Bowie, MD 20715-9465 301-860-4000 or 1-877-77-BOWIE www.bowiestate.edu

Parking Lots

Visitor Parking (Parking Pass Require Visitors must obtain a temporary parking Campus Police Department on the upper Robinson Hall or in the Theodore McKeldi (#4 or #19 on map). Visitor parking space available on Henry Circle and in Parking L

Metro Bus Stops Blue Light Emergency Phones Residence Halls Student Center University Buildings Under Construction

A u dience, D e s t i na t i o n, a n d C irc u la tio n

LIST THE PRIMARY DESTINATIONS FOR THOSE LEAST FAMILIAR WITH THE CAMPUS. •

Center for Learning and

•

•

Martin Luther King Jr.

Technology (2)

Center for Business and

•

Charlotte Robinson Hall (4)

•

Leonidas S. James Physical

•

•

William E. Henry Administration

Fine & Performing Arts Center (25)

Building (21) •

•

Thurgood Marshall Library (23)

Student Center (26)

1 Alex Haley Re 2 Center for Lea and Technolog

AD R

UM

DR

Education Complex (12)

Key Destinations

Graduate Studies (24)

Communication Arts Center (16)

LOO

DI

COLLEGE OF EDU COLLEGE OF PRO

Softball Field

AR

P R D

EN

S TA

F

ST WE

3 Power Plant 4 Charlotte Rob

7

HUMAN RESOUR MARYLAND CEN VISITOR PARKING

Visitor Parking Track & Field

E

OM ST

IE

24

HE

E AD EN

YD R

J

5

UR

EL BO

D ER

R

D

WI

Campus Entrance

J

CH ERI

A OP

RK

RD OP ST

PU

S

DR

J1

N

25 JERI

CHO

PA R K

RD

RD

LA 197

A

M

K

4 Visitor Parking Permits

EA

CA

26

C NRY CIR

11 Harriet Tubma Residence Hal 12 Leonidas S. Ja Physical Educa

Deliveries

14

8

Visitor Parking

O

9 L

Parking Lots

Visitor Parking (Parking Pass Require Visitors must obtain a temporary parking Campus Police Department on the upper Robinson Hall or in the Theodore McKeldi (#4 or #19 on map). Visitor parking space available on Henry Circle and in Parking L

Metro Bus Stops Blue Light Emergency Phones Residence Halls Student Center University Buildings Under Construction

To Race Track Rd

Produced by mapformation.com, March 2015

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

LE HA

I

23

A

MARC Parking

OM

EA

LO

16

B

RD

ST

PR

RD OP LO

15 W

21 MLK Plaza

OP

BO

H

LO

EL

ALUMNI RELATIO

ST

UR

Penn Line

1

EA

10

MARC Parking

17

22

Torch

LE

LA

O

6

13

West Courtyard

C

ST

LEM

GE

WE

197

ID

G

20 Holmes Plaza

WE

2

BR NS

19

11

D

RD

COLLEGE OF ART

6 Dwight Holme 7 “Bulldog” Foo 8 George Crawf Science Buildi 9 Goodloe Apar 10 Goodloe Hous

18

PR

3

5 Computer Scie

Field House

12

EN

Visitor Parking Permits

AD

14000 Jericho Park Rd. Bowie, MD 20715-9465 301-860-4000 or 1-877-77-BOWIE www.bowiestate.edu

E

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A u dience, D e s t i na t i o n, a n d C irc u la tio n

WHERE ARE THE “TROUBLE SPOTS” WHERE DO PEOPLE GET CONFUSED? •

Understanding the need for

•

East Loop Road and Campus

Parking Pass

•

Drive intersection

•

Jericho Park Road intersection

•

East Loop Road

•

East Loop Road arrival

•

Connection between

•

Campus connection to

Primary Campus Gateways

Athletic Field

Primary Vehicular Circulation

Finding Deliveries

Areas of Confusion / Conflict

Goodloe House and campus

Key Connections

Parking to Fine Arts Center

1 Alex Haley Re 2 Center for Lea and Technolog

AD R

UM

DR

•

LOO

DI

COLLEGE OF EDU COLLEGE OF PRO

Softball Field

AR

P R D

EN

S TA

F

ST WE

3 Power Plant 4 Charlotte Rob

7

HUMAN RESOUR MARYLAND CEN VISITOR PARKING

Visitor Parking Track & Field

W

IE

E

OM ST

24

HE

NRY C

E AD EN

YD R

J

5

UR

EL BO

D ER

R

D

WI

Campus Entrance

J

CH ERI

A OP

RK

RD OP ST

PU

S

DR

J1

N

25 JERI

CHO

PA R K

RD

RD

LA 197

A

M

K

4 Visitor Parking Permits

EA

CA

26

IRC

11 Harriet Tubma Residence Hal 12 Leonidas S. Ja Physical Educa

Deliveries

14

8

Visitor Parking

O

9 L

Parking Lots

Visitor Parking (Parking Pass Require Visitors must obtain a temporary parking Campus Police Department on the upper Robinson Hall or in the Theodore McKeldi (#4 or #19 on map). Visitor parking space available on Henry Circle and in Parking L

Metro Bus Stops Blue Light Emergency Phones Residence Halls Student Center University Buildings Under Construction

To Race Track Rd

Produced by mapformation.com, March 2015

Wa y f i n d i ng & S ign age P rogram : Bowie St at e Univ er s it y

LE HA

I

23

A

MARC Parking

OM

EA

LO

16

B

RD

ST

PR

RD OP LO

21 MLK Plaza

OP

BO

15

H

LO

EL

ALUMNI RELATIO

ST

UR

Penn Line

1

EA

10

MARC Parking

17

22

Torch

LE

LA

O

6

13

West Courtyard

C

ST

LEM

GE

WE

197

ID

G

20 Holmes Plaza

WE

2 RD

COLLEGE OF ART

6 Dwight Holme 7 “Bulldog” Foo 8 George Crawf Science Buildi 9 Goodloe Apar 10 Goodloe Hous

18

19

11

D

BR NS

12

PR

3

5 Computer Scie

Field House

E

EN

Visitor Parking Permits

AD

14000 Jericho Park Rd. Bowie, MD 20715-9465 301-860-4000 or 1-877-77-BOWIE www.bowiestate.edu

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Ayers Saint Gross 1040 Hull Street, Suite 100 Baltimore, MD 21230 www.asg-architects.com