Snapchat Adds 'Memories' Section to Save Snaps and Stories for Later

The Future of Snapchat After the Updates Memories, Discovery, and In-Story Ads The last two months of updates significantly changed Snapchat – What are the effects and where is Snapchat heading?

Using old pictures in your story, seeing ads in your content - this does ’t sou d like the description of the Snapchat we know.

But it’s the reality users are now experiencing after the last three updates.

As usual, the lassi o e the top posts like “ ap hat is dead i ediately follo ed these updates, ut do ’t e fooled, this is othi g less tha a huge land grab for the growing giant. So, how has Snapchat changed and how will Snapchat continue to change?

How Snapchat has Changed The biggest change, memories, allows you to save a picture you took on the Snapchat app into a gallery for later posting. But wait! Is ’t posti g old ap the opposite of what Snapchat is about? Yep, a d that’s hy this is a ig o e o their part.

Gone are the days when Snapchat was 100% in-the-moment!

But with this change, a significant percent of users that had dropped it will pick it back up. Raw, unedited video can be intimidating to some – especially those who hang out on Instagram. But of course, “ ap hat does ’t a t thei use s o ly uploadi g old pi tu es, so they’ e ade it o ious he o e is uploaded ith a time stamp and white border.

Last month, Bloomberg revealed that Snapchat surpassed Twitter in daily active users. A d “ ap hat does ’t i te t to s ua de this su ess – they want to monetize it.

Another change: using a new ad format that auto-plays interactive ads between sto ies , is seei g huge su ess so fa . Data shows that Snapchat's ads are extremely effective, receiving 5 times the engagement of the average for ads on

alternative social platforms.

But with its massive reach, are we really surprised?

The new change to the discovery function, akes addi g people that a e ’t o your contact list far easier. Whereas it was frustratingly difficult to find someone if you did ’t k o thei T itte ha dle, you a ha e a f ie d tap t i e to autosend you their handle. And discovering celebrities take no more effort than find them in the live feeds and tap their names.

To use the suggestion feature, go to your stories and hold down a name like so.

How Snapchat is changing O iously, “ ap hat is ’t the a y rother of Facebook anymore.

These changes are the continuation of a calculated effort that is now actively taking users from two key platforms – Instagram and Twitter.

The prim and perfect pictures you see on Instagram can now be presented on Snapchat from time to time with the new memories function. Which of course ill slightly aise the o te t uality sta da ds for Snapchat over time.

And with the huge advertising success of some companies on Snapchat, Twitter is becoming less and less relevant for marketers to continue to throw money into.

Of course, less revenue = less growth.

With that said, the e’s a out to e a huge a e of i o i g ad e tise s o to the Snapchat platform. So prepare to heard about record numbers from Snapchat soon.

Although it as a s all step, “ ap hat’s o e f o ei g pu ely i -the-moment has i pli atio s. We ould ’t e su p ised if “ ap hat eleased a fu tio that allowed one snap a day to be shared permanently to Facebook.

Exciting things from Snapchat are coming qui kly, ut T itte ’s eed to stay relevant may cause some game-changing events to unfold in the coming months.

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