Microsoft Azure’s new cognitive service, Text Analytics, is the key to a gold mine of crucial customer data Text Analytics API (that is Microsoft Azure’s comprehensive text analytics approach) is a new Microsoft cognitive service wherein a few lines of code can help in sentiment analysis, key phrase extraction, topic detection and language detection. The API employs advanced natural language processing techniques to deliver predictions that are important for the businesses of today.
The need of this API comes from the growing competition where every business is chasing customers, trying to attract news ones, trying to retain existing ones and trying to market something more than just their product/ service. Traditional marketing ways are not working to help any of the above. To expand market share, customer intelligence is important and, in the recent times, it has become a norm rather than just a requirement. The sources where important customer information lies has changed over the last few years. Traditional places where customer data was available is long gone. Social media, call logs, blog comments, product reviews,