Evaluate your website’s UX with these 10 questions The other day I went searching for ‘organic flaxseed oil’ from the nearby supermarket. I wasn’t sure of the brand and just wanted to make my decision based on the price and information on the label. I strolled through the supermarket and easily found what I was looking for. You’re obviously wondering why did I give you an example of such an easy everyday chore? You buy stuff from the supermarket all the time.
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I just wanted to draw a comparison between a supermarket and your website. With similar products stashed in a common place and display boards all over a supermarket, it’s easy to find what you want. If it’s your website, users should find it easy to find what they come searching for. To further the supermarket example, you tend to buy things that are not required, your website should engage and cross-sell to the visitors. You know what we are getting at. UX will ensure that you help the visitors find what they require and take the actions that you require them to take.
History of UX Don Norman, cognitive scientist, introduced the term User Experience or UX in early 1990s. He was VP, of the Advanced Technology Group at Apple Inc at the time. It refers to all characteristics of end-user interaction with the services, products and company. It defines how a user interacts with the system or website, and if it helps you achieve your goals. If users have issues, UX strives to resolve them and decreases then impediments. Cognitive psychology, visual design, behavior and human interaction are all critical aspects of UX. UI or user interface deals with the appearance of the website or mobile app. UI is part of UX.