IJ DEVELOPMENT SERVICES
TIER 1: BASIC PLAN
Designed for early-stage or minimal support development or build projects
• Initial development consultation
• High-level project positioning and pricing guidance
• Market insight and competitive overview
• Basic inclusion in IJ Development section (online)
• Limited advisory support on an as-needed basis
• Commission shall be agent’s conventional rate at time of closings
TIER 2: SMALL PROJECT / ENCLAVE PLAN
For boutique developments and smaller-scale projects requiring structured guidance and targeted exposure
• Initial consult with leadership
• Initial and ongoing consultations with developer/builder
• Strategic planning meeting with execution summary and timeline
• Inclusion in IJ conventional print placements and magazine features
• Placement in Development sections (online + print)
• Occasional social media promotion across IJ company channels
• Assistance with ongoing events, event strategy, and invitation development
• Wix-based limited website design and development
• Branding design and identity development (for enclave projects)
• Commission rates 75%-80% and will be determined at time of project
TIER 3: FULL SERVICE PLAN
Comprehensive, high-touch development partnership designed to maximize absorption, branding, and long-term asset value
Strategic Development & Positioning
• In-depth discovery process with ownership, developer, and key stakeholders
• Full market analysis including competitive positioning, pricing strategy, and absorption pacing
• Product segmentation strategy (floorplans, releases, premium lots/units)
• Naming, identity, and narrative development tied to target buyer profiles
• Ongoing strategic advisory for pricing adjustments, release strategy, and inventory management
Branding & Creative Direction
• Full brand identity creation (logo, typography, color systems, visual language)
• Development of comprehensive brand guidelines for consistent execution
• Creative direction across all marketing channels and buyer touchpoints
• Copywriting for all messaging, including storytelling, positioning language, and sales materials
• High-end visual asset production direction (renderings, photography, video concepts)
Digital Presence & Technology
• Fully custom website design and development (non-templated)
• UX/UI strategy focused on lead capture and buyer engagement
• SEO foundation and optimization for development visibility
• CRM integration and lead routing strategy
• Landing pages, digital campaigns, and funnel development
Marketing & Media Execution
• Full-scale marketing plan creation and ongoing campaign management
• Digital advertising strategy (Google, Meta, YouTube, targeted display)
• Social media strategy, content creation, scheduling, and management
• Email marketing campaigns and automated drip sequences
• Print strategy including premium placements, magazine features, and collateral design
• Public relations coordination and media outreach (where applicable)
Sales Enablement
• Development of full sales toolkit (presentations, brochures, pitch decks, scripts)
• On-site and off-site sales center experience strategy
• Buyer journey mapping from first touch to contract
• Training and alignment with on-site sales teams
• Ongoing consultation on contract velocity, buyer objections, and conversion optimization
Reporting & Optimization
• Monthly performance reporting across all channels
• Lead tracking, cost-per-lead analysis, and ROI optimization
• Continuous campaign refinement based on data insights
• Strategy adjustments aligned with sales pace and market conditions
Events & Experiential Marketing
• Grand opening and launch event conceptualization and execution
• Broker events, VIP previews, and private client activations
• Ongoing event strategy aligned with sales goals and release phases
• Invitation design, guest targeting, and RSVP management
• On-site experience curation for prospective buyers
Commission Structure Options
To align incentives and maximize performance, the following commission structures will be determined:
Commission scale will generally be a team pooling if multiple agents involved with team lead determining junior member's share. The company will generally require a 35% initial firm split plus Christie's fee, overall rate may decline to 30% or less but include Christie's fee on case by case basis.
Suggested Length of Agreement
To ensure continuity, brand consistency, and optimal absorption results:
• Small Project / Enclave Plan:
Recommended term: 6–12 months
• Full Service Plan:
Recommended term: 12–36 months
(Aligned with typical development lifecycle, phased releases, and sellout strategy)
• Optional Extensions:
Renewal options based on remaining inventory, expansion phases, or future projects
