"ROTANA SERIES OF WORLD RECORDS" PROJECTS

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EXTREME May 2012

World Records A magazine for those who want to reach the stars, achieve new heights and explore new horizons in the art of vertical access and photography.

"ROTANA SERIES OF WORLD RECORDS" PROJECTS Soaring at 333 metres, Rose Rayhaan by Rotana is officially certified by the Guinness World Records as the world’s tallest hotel. The Canadian Spiderman can add a few more world records for the Guinness Book of World “I became a fan of Rose Rayhaan by Rotana hotel and its location. Some people see it as a hotel and an attractive piece of architecture. I see it as a pivoting and referral point for showcasing Downtown Dubai, at the heart of the city. That is why I can create a series of special events and initiate the "Rotana Series of World Records" project. The main objective of this initiative is to increase the brand and location awareness of the building around the world and create positive altitude and pleasurable experience associated with Rose Rayhaan by Rotana”, says Ivan Kristoff. Ivan’ professional achievements and

Spider-mania on Rose Rayhaan “I captured some pictures and did some location scouting for the best places from where I can create a short film about this project”, says Ivan Kristoff

experience is his guarantee for the success of this initiative. He has met with the manager of the hotel and both shared the enthusiasm to make iconic images and presentation of one of the GREAT HOTELS OF THE WORLD.

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