Visual Communication and Design

Visual Communication and Design is about conveying a message or an idea to an intended audience. In this course students generate ideas, develop concepts and create design solutions in response to a brief. The use of design thinking - which involves the application of creative, critical and reflective techniques - underpins the work students undertake. Students will complete tasks to develop skills and techniques in the use manual drawing, rendering and digital methods, apply conventions and methods, and produce visual solutions that reflect a consideration of design elements and principles.

Course Content

Drawing

Students will:

• develop drawing skills using a range of media and apply drawing conventions to produce design solutions to a design brief/given task.

Design Process

Students will:

• apply the design process to generate, develop and refine ideas

• complete research to design for a different context and use digital methods to produce a visual communication

• analyse the design work of others to inform their own design work.

Design Elements and Principles

Students will:

• apply design elements and design principles to create visual communications in response to design brief/given task

• understand the importance of aesthetics in design, including the application of design elements and principles, as they create their own design solutions.

Assessment

• Visual diary documenting trials and the design process.

• Finished visual communications.

• Written assessment.