Goa Tycoon - July Issue 2026

Tycoon

Volume 5 Issue 7

July 2026

Navigating the business and startup landscape in Goa

COVER FEATURE

KOSHUE by Kajul

Founded by Kajul Jethwani, KOSHUE creates timeless, minimalist womenswear through innovative craftsmanship, architectural silhouettes, and sustainable design.

Golka Gallery

Textile artist Liza founded Golka Gallery to inspire mindful creativity through embroidery, fibre art, workshops, and slow craftsmanship.

La Bougie

Established by Angelica Gonsalves, La Bougie creates handcrafted, sustainable candles for weddings, events, and meaningful gifting.

The vision of Teamea Costa, BluToad celebrates Goan culture through illustrated keepsakes, storytelling, and sustainable design.

BluToad

hotel Lua Nova

Editorial

Dear Readers,

As July unfolds across Goa, we celebrate another month of passion, creativity, and entrepreneurship. In this issue, we spotlight inspiring individuals and homegrown brands whose innovation, craftsmanship, and dedication continue to shape Goa's evolving business and creative landscape.

KOSHUE by Kajul, founded by Kajul Jethwani, creates contemporary womenswear that blends timeless silhouettes, innovative craftsmanship, and sustainable practices into distinctive, minimalist fashion.

Golka Gallery, founded by Liza, promotes mindful creativity through embroidery workshops, contemporary fibre art, and slow craftsmanship that preserves traditional textile techniques.

La Bougie, established by Angelica Gonsalves, transforms handcrafted, ecofriendly candles into meaningful creations for weddings, events, and special occasions.

BluToad, created by Teamea Costa, celebrates Goa's culture through illustrated keepsakes inspired by its language, heritage, traditions, and natural beauty.

Through allans_media, photographer Allanry Milfraiel Rodrigues captures authentic stories with portraits, events, and commercial photography that preserve genuine emotions.

House This Art brings handcrafted home décor, personalised gifts, and creative workshops together, celebrating craftsmanship while making art more accessible.

This month's feature explores Goa's evolving food scene, where local culinary entrepreneurs are blending heritage, sustainability, and innovation to redefine the state's vibrant dining culture.

Together, these stories reveal a key truth about business in Goa: success requires more than ideas. It calls for understanding seasonal rhythms, nurturing loyal customers, staying digitally present, managing resources wisely, and using quieter months to evolve. This mindful approach transforms small ventures into lasting legacies.

Well, that's all I have for you from my desk this month. I hope you enjoy reading this month's issue of Goa Tycoon. Do share it with your friends all across the globe.

Until next month, cheers!

Warm regards,

Jessyl Fernandez Editor

01 KOSHUE by Kajul

02 Golka Gallery

03 La Bougie

04 BluToad

05 Allanry Milfraiel Rodrigues

06 House This Art

07 Goa’s Evolving Food Scene: Rise of Local Culinary Entrepreneurs

Introduction

Goa, the tiniest state on the western coast of India, boasts golden pristine beaches, palm-fringed avenues, flavourful food, delicious Portuguese-influenced sweets, and warm, hospitable people. Also known as the Ibiza of India for its partying. A tropical paradise of flora and fauna, from the very famous 'almi' (mushrooms) endemic to its forests, that grow only on the red mud anthills, to the solar prawns that are fished immediately after the monsoons, Goa is unique. Tourists are also attracted to Goa for its cultural heritage - from the famous old Portuguese churches like Se Cathedral in Old Goa, the 16th Century Safa Masjid in Ponda and Shree Mangesha Temple in Mardol, the legendary Arvalem or Pandava Caves where the Pandavas of the Mahabharat fame lived, to its two unique festivals - Carnival and Shigmo. Goa plays host to many festivalsthe International Film Festival of India that promotes cinema, the Serendipity Art Festival, Sunburn Music Festival, to name a few. To showcase this varied heritage of culture, art, tradition, food, and people, in 2015 ItsGoa was born. The main aim was to make it the premier portal for all things Goa. We were able to showcase Goa like never before. Soon our blog-based website transcended the virtual space, with the ItsGoa magazine – a sought-after resource for visitors to Goa from countries like Norway, UK, USA, etc.

Editorial Team

Chief Editor

Jessyl Fernandez

Sales

Donald Fernandez Andrea Fernandes

Content & Social Media Britney Fernandes

Graphics & Layout Britney Fernandes

For advertising queries: +91 7887330620 / 9370502124

ItsGoa Media Group

Nordic Intent HQ - Floor 3, PDA Colony, Porvorim, Goa 403521

Email: mail@itsgoa.com Website: itsgoa.com

cover feature

KOSHUE by Kajul

KOSHUE by Kajul is a contemporary womenswear brand creating timeless, minimalist garments through innovative craftsmanship, architectural silhouettes, and sustainable practices, transforming everyday inspirations into distinctive fashion rooted in originality and quality.

www.itsgoa.com itsgoa_ Itsgoa

Article by: ItsGoa Images by: KOSHUE by Kajul

In a fashion landscape often driven by fleeting trends and mass production, KOSHUE by Kajul has carved a niche for itself by embracing originality, craftsmanship, and timeless design. Founded by Kajul Jethwani, the contemporary womenswear label is celebrated for its minimalist aesthetic, architectural silhouettes, and signature fabric manipulation techniques that transform everyday inspirations into wearable works of art.

From a childhood spent learning the art of stitching alongside her grandmother to building a homegrown fashion label with a distinctive identity, Kajul's journey is one of creativity, resilience, and an unwavering commitment to authentic design.

A Childhood Rooted in Creativity

For Kajul Jethwani, fashion was never a passing interest, it was a lifelong calling. As a child, she spent countless hours stitching clothes for her dolls while sitting beside her grandmother, whose sewing machine remains one of the brand's most treasured possessions. Today, that same 85-year-old machine occupies a place of pride in KOSHUE's Goa studio, serving as a reminder of where it all began.

Growing up surrounded by women who viewed sewing as both an art and a life skill shaped Kajul's appreciation for craftsmanship from an early age. Her grandmother believed that stitching empowered women by nurturing confidence and independence, values that continue to form the foundation of the brand.

The Meaning Behind KOSHUE

The name KOSHUE beautifully reflects the label's design philosophy. It combines the Sanskrit word Kosh, meaning "treasure," with Hue, symbolising colour. Together, the name translates to a "treasure of shades," an idea that is reflected across the brand's collections through an extensive palette of over forty carefully curated solid colours.

Kajul envisioned a label that celebrated rich, versatile hues instead of relying heavily on prints.

Owner - Kajul Jethwani

She recognised a gap in the market for contemporary garments that combined bold colours with distinctive silhouettes and exceptional craftsmanship, leading to the birth of KOSHUE.

Designing an Instantly Recognisable Identity

Minimalism at KOSHUE is far from ordinary. Every garment is thoughtfully designed to create an unmistakable identity that extends beyond labels or logos. The brand's signature lies in its innovative use of pleating and cording techniques, resulting in sculptural silhouettes that are both modern and timeless. Kajul's ambition has always been to create pieces that can be recognised instantly as KOSHUE simply through their construction and detailing.

Her creative approach has been deeply influenced by Japanese fashion designers, whose emphasis on structure, form, and meticulous craftsmanship left a lasting impression during both her undergraduate studies and postgraduate education in London. These influences continue to shape the brand's clean lines, asymmetrical cuts, textured surfaces, and contemporary aesthetic.

The wired top

Finding Inspiration in Everyday Life

Every KOSHUE collection begins with an observation, something familiar that is reimagined through fashion.

The Wired Collection, for instance, draws inspiration from the intricate network of electrical wires stretching across the sky, translating their rhythm into striking garment constructions. Pleated Affair celebrates one of the label's signature techniques through refined fabric manipulation, while Filaments transforms the delicate structure found inside a light bulb into intricate zari cording.

Most recently, the brand introduced Corded Magic, a collection that underwent months of development before its launch and has already received an enthusiastic response from customers.

Rather than simply designing clothing, KOSHUE transforms ordinary visual experiences into garments that balance artistic expression with everyday wearability.

Learning Through Every Milestone

The early years of KOSHUE were defined by experimentation and perseverance. Kajul actively participated in pop-up exhibitions across different cities, using each event as an opportunity to better understand her customers and refine the brand's direction. Not every exhibition proved successful, but each experience provided valuable insights.

A turning point arrived just six months after launching the label when one particular exhibition attracted exactly the audience KOSHUE had been searching for. Long queues formed outside the stall, and the overwhelming response generated enough sales to recover earlier investments, reaffirming Kajul's belief in her vision.

An equally memorable milestone came while she was studying in London. After being discovered through Instagram, KOSHUE received an invitation to participate in a designer pop-up, where the brand resonated strongly with an international audience, demonstrating that thoughtful craftsmanship transcends borders.

The aura shirt

the frame shirt

Recognition Through Craftsmanship

Long before establishing KOSHUE, Kajul represented India at the prestigious IFTTI International Design Competition in Shanghai during her time at the School of Fashion Technology, Pune. The opportunity allowed her to showcase her creative perspective while celebrating elements of Indian design on a global platform.

Over the years, KOSHUE has also been worn by notable personalities including fashion stylist Anaita Shroff Adajania, Gurleen Gambhir, Nauheed Cyrusi, and Ahana Kumra. Yet, the brand deliberately places greater emphasis on the experiences of its customers than celebrity endorsements, believing that exceptional craftsmanship speaks louder than promotional campaigns.

Building a Brand with Purpose

Like many independent fashion labels, KOSHUE's journey has involved overcoming significant challenges.

the edgy way

One of the most demanding aspects has been educating customers about original design concepts, as every garment incorporates carefully considered construction techniques that differ from conventional fashion.

As the business expanded from a solo venture into a growing team of ten, maintaining production quality, implementing efficient systems, and managing logistics became equally important. These experiences have strengthened the brand while reinforcing Kajul's commitment to consistency and excellence.

Creativity Beyond Fashion

Kajul's artistic pursuits extend well beyond clothing design. She is also an accomplished portrait artist specialising in hyper-realistic drawings.

During the COVID-19 pandemic, she accepted commissioned portrait projects, and the income she earned became the financial foundation that enabled her to launch KOSHUE.

Dance also plays an important role in her creative life, particularly Bachata, which provides both relaxation and another outlet for artistic expression. These diverse creative interests continue to influence her approach to design, encouraging experimentation while maintaining attention to detail.

Fashion with Longevity and Responsibility

At the heart of KOSHUE lies a philosophy of creating garments that remain relevant far beyond seasonal trends. Every piece is designed to be versatile enough for multiple occasions while retaining its individuality over time.

Sustainability is equally central to the brand's operations. KOSHUE follows a zero-waste approach to pattern making wherever possible, repurposing leftover fabrics into decorative elements or entirely new designs. This conscious approach ensures that creativity and responsibility exist side by side. Above all, the brand hopes every woman who wears KOSHUE feels confident, comfortable, and authentically herself.

Looking Towards the Future

As KOSHUE continues to grow, Kajul envisions expanding its physical retail presence across at least ten cities while further strengthening its online platform. She believes that fashion is best experienced in person, where customers can fully appreciate the craftsmanship, textures, and construction behind every garment.

She also looks forward to collaborating with influential voices in fashion who genuinely appreciate thoughtful design, while continuing to build a brand recognised not for trends, but for originality.

Celebrating Independent Design

Building KOSHUE from the ground up has required determination, patience, and an unwavering belief in creative authenticity. While the rise of design imitation within the fashion industry remains a challenge, Kajul views it as further proof of the originality the brand has worked so hard to establish.

More importantly, she credits KOSHUE's loyal customers for its continued success. Every purchase supports not only a garment but also the countless hours of design, craftsmanship, and dedication invested in every stitch.

In an era where fast fashion often dominates, KOSHUE stands as a reminder that enduring style is created through thoughtful design, meaningful craftsmanship, and the courage to remain original.

Golka Gallery

Golka Gallery is a textile art studio promoting slow, mindful craftsmanship through embroidery workshops, contemporary fibre art, and community initiatives, empowering creativity, preserving traditional techniques, and fostering wellbeing through handmade artistic experiences.

Article by: Team ItsGoa Images by: Golka Gallery

In an age where speed often takes precedence over substance, Golka Gallery stands as a thoughtful reminder that creativity flourishes when time is allowed to slow down. Founded by textile and embroidery artist Liza, the gallery is more than a creative studio, it is a sanctuary where thread, fabric, and mindful craftsmanship come together to celebrate the beauty of handmade art.

Built on the philosophy of "slow craft," Golka Gallery transforms textile art into an immersive experience that encourages patience, self-expression, and a deeper appreciation for traditional techniques reimagined through a contemporary lens. Every stitch becomes a deliberate act of creativity, allowing participants to disconnect from the fast pace of everyday life and reconnect with the joy of making something by hand.

The Journey Behind Golka Gallery

Established in 2019, Golka Gallery began as an embroidery studio with a meaningful social mission. Liza trained underprivileged women in embroidery, equipping them with valuable artistic skills while creating opportunities for financial independence.

Together, they showcased their work at exhibitions and gained recognition through magazine features and television appearances.

The arrival of the COVID-19 pandemic brought unexpected challenges, forcing the studio to close and putting its activities on hold. However, what initially appeared to be a setback became the catalyst for an entirely new direction. During the lockdown, Liza was invited to conduct an online embroidery workshop. The experience revealed a passion that would ultimately shape the future of Golka Gallery, not only creating art but teaching others how to create it.

As restrictions eased, offline workshops became the heart of the gallery. Since then, each session has been carefully designed to introduce fresh techniques while creating an environment where learning, creativity, and personal wellbeing go hand in hand.

A Lifelong Connection with Textile Art

Liza's relationship with textiles began in childhood. Drawn to the warmth and comfort of fabrics and fibres, she discovered embroidery during her elementary school years. Inspired by her first lesson, she rushed home to recreate what she had learned, a piece that remains preserved by her mother to this day.

Over the years, her artistic journey expanded into weaving, knitting, crochet, sewing, and other fibre arts. Yet hand embroidery remained her deepest passion. More than an artistic discipline, it became a source of comfort, reflection, and emotional balance. Through countless hours spent working with needle and thread, embroidery evolved into both a creative practice and a form of meditation. This deeply personal relationship with textile art now forms the foundation of every experience offered at Golka Gallery.

Creating Spaces That Inspire Calm and Creativity

What distinguishes Golka Gallery is not solely the techniques it teaches but the atmosphere it cultivates.

Owner - Malvika Pankar Founder - Liza Dwivedi

Masterpiece Reimagined in Embroidery

Painted With Thread

Portraits

Finding Inspiration Through Art

Every workshop is intentionally designed to create a calm, welcoming space where participants can leave behind everyday distractions and focus entirely on the creative process. Students range from complete beginners to experienced artists, yet every individual is encouraged to work at their own pace without the pressure of perfection. The emphasis is placed on exploration rather than flawless execution, allowing creativity to develop naturally.

Rather than simply leaving with a completed artwork, participants often walk away with something equally valuable, a renewed sense of calm, confidence, and appreciation for mindful craftsmanship.

Bridging Traditional Craft with Contemporary Art

While Golka Gallery celebrates centuries-old embroidery traditions, it continually pushes creative boundaries by blending classical craftsmanship with modern artistic expression. Its workshops demonstrate how traditional embroidery techniques can evolve into contemporary art forms without losing their heritage.

Paint and Stitch combines the softness of watercolour with the precision of thread, producing richly textured compositions. Botanical embroidery captures the intricate beauty of flowers and plants through carefully layered stitches that mirror nature's delicate forms.

Drawing with Threads transforms the sewing needle into an artistic drawing tool, using free-motion embroidery to create expressive portraits, birds, wildlife, and abstract illustrations. These innovative approaches show how textile art can move beyond decorative craft and become a powerful medium for artistic storytelling.

Workshops That Celebrate Memory and Nature

Among Golka Gallery's diverse offerings, two workshops have become particularly popular for their emotional and sensory appeal.

Photo Embroidery allows participants to stitch directly onto printed photographs, adding texture, colour, and dimension to cherished memories. By combining photography with embroidery, familiar images are transformed into deeply personal works of art that celebrate both memory and craftsmanship.

Flower Pounding offers an entirely different experience. Using fresh flowers, participants transfer natural pigments directly onto fabric through a traditional botanical printing technique. The process captures the colours and organic beauty of nature while introducing participants to one of textile art's oldest and most instinctive creative practices.

Preserving Tradition Through Innovation

For Golka Gallery, innovation does not replace tradition, it grows from it. Every contemporary experiment begins with a solid understanding of hand embroidery fundamentals. Traditional stitches provide the vocabulary, while modern techniques create new ways of expressing ideas. Whether incorporating printing methods, unconventional materials, or mixed-media elements, each creative exploration remains rooted in time-honoured embroidery skills.

A Where Creativity Comes Alive Art Inspired by Nature

This balance ensures that textile art remains both culturally significant and relevant to contemporary audiences.

Teaching as a Transformative Experience

Teaching has become one of the most fulfilling aspects of Golka Gallery's journey. Watching participants gradually release the fear of making mistakes and embrace the simple joy of creating is among its greatest rewards.

The transformation is often visible within a single workshop. Students arrive carrying the weight of busy schedules and daily responsibilities, but leave with handmade artwork, greater self-confidence, and a noticeably calmer state of mind. Shared laughter, creative conversations, and mutual encouragement turn every session into a collaborative experience where artistic growth happens naturally.

Creativity with Social Impact

Among Golka Gallery's most meaningful collaborations was its partnership with the Red Rope Movement, an organisation dedicated to supporting survivors of human trafficking.

Liza conducted embroidery training sessions for women associated with the organisation, introducing them to textile art as both a creative outlet and a practical skill. While participants were initially hesitant, the workshops gradually became spaces of trust, connection, and shared accomplishment.

The project's lasting impact became evident several months later when the women organised an exhibition showcasing their embroidery. Many also began creating embroidered garments and accessories, enabling them to earn an independent income while building new opportunities for themselves.

The experience demonstrated how traditional craft can become a powerful tool for empowerment, confidence, and long-term social change.

Championing the Value of Handmade Craft

Despite the growing interest in handmade art, one of the industry's greatest challenges remains the perception of its value.

Paint & Stitch. Mixed media workshop. Roadhouse, Nerul, Goa 2024

Dreams Woven Into Hoops

Handmade textiles require years of practice, technical mastery, and countless hours of preparation, yet artisans are often undercompensated for their expertise.

This issue extends beyond finished artworks to creative education itself, where skilled instructors frequently undervalue the time invested in designing workshops and refining techniques. Through its work, Golka Gallery continues to advocate for greater appreciation of craftsmanship and the dedication behind every handmade creation.

Looking Ahead

Innovation remains central to Golka Gallery's vision for the future. New workshops exploring diverse materials and interdisciplinary artistic techniques are continually being developed to keep the creative experience fresh and engaging.

Plans are also underway to expand these workshops beyond the studio, beginning with Goa, where Liza

hopes to collaborate with the region's vibrant creative community. By introducing more people to textile art, Golka Gallery aims to foster meaningful artistic connections while continuing to celebrate the philosophy of slow, mindful making.

Celebrating the Art of Slowing Down

At its core, Golka Gallery is about far more than embroidery. It represents a growing movement that values intentional creation over instant results and craftsmanship over convenience. In today's digitally driven world, textile art offers a rare opportunity to pause, focus, and create something meaningful one stitch at a time.

Through every workshop, every embroidered artwork, and every shared creative experience, Golka Gallery reminds people that making by hand is not merely an artistic practice, it is a way to reconnect with oneself, preserve tradition, and discover the quiet satisfaction found in slowing down.

Custom Candle Store

La Bougie

Founded by Angelica Gonsalves during the pandemic, La Bougie creates handcrafted, eco-friendly candles for weddings and events. Built on creativity, sustainability, and custom craftsmanship, the brand grew through community support and word-of-mouth.

Article by: Team ItsGoa Images by: La Bougie

What began as a moment of curiosity during a global lockdown evolved into a meaningful entrepreneurial venture rooted in creativity, craftsmanship, and sustainability. Founded by Angelica Gonsalves, La Bougie is more than a candle brand, it is the story of a young entrepreneur who transformed a passion project into a thriving business while still pursuing her education.

From Online Classes to

Creative

Discovery

Angelica Gonsalves was just nineteen years old and pursuing her Bachelor of Business Administration when the idea for La Bougie first emerged. Like many students during the COVID-19 pandemic, she found herself spending long hours at home as classes shifted online.

During this period, she came across decorative candles on social media and was immediately captivated by their artistic appeal. The intricate shapes, vibrant colours, and creative possibilities sparked an interest that soon became much more than a passing fascination. Inspired to create designs of her own, she began experimenting with candle making, unaware that this newfound hobby would become the foundation of her first business.

Learning Through Passion and Persistence

Without any formal training in candle making, Angelica embarked on a journey of self-learning. She immersed herself in research, studying different waxes, wicks, techniques, and production methods. Hours were spent watching tutorials, reading industry resources, taking courses, and testing countless combinations.

The process was far from straightforward. Every failed attempt presented a new challenge, whether it involved achieving the perfect finish, improving burn performance, or maintaining consistency across products. However, these obstacles became valuable learning experiences that strengthened her understanding of the craft.

This hands-on approach not only helped her develop technical skills but also instilled qualities that

continue to shape her entrepreneurial mindset, patience, resilience, adaptability, and a commitment to continuous improvement.

Crafting Candles with Purpose

At the heart of La Bougie lies a simple yet meaningful philosophy: creating products that are beautiful, purposeful, and sustainable. For Angelica, candles are more than decorative objects. They have the ability to transform spaces, create lasting memories, and become part of life's special moments. This belief influences every aspect of the brand, from product design to material selection.

La Bougie distinguishes itself through its handcrafted approach, meticulous attention to detail, and dedication to environmentally conscious practices. Every candle is designed to balance aesthetics with functionality while contributing to a more responsible and sustainable future.

Angelica Gonsalves - Owner

Co-Founder, Angelica Gonsalves

peony flower candle

Sustainability as a Core Value

Environmental responsibility has been woven into La Bougie's identity from the beginning. Rather than relying on conventional paraffin wax, Angelica chose to work with natural soy wax and beeswax, both of which offer cleaner-burning alternatives.

The commitment extends beyond the candles themselves. Eco-friendly packaging and efforts to reduce unnecessary plastic usage reflect the brand's broader mission of minimizing its environmental footprint. Sustainability is not treated as a marketing feature but as a guiding principle that influences daily business decisions.

Creating Meaningful Moments Through Custom Designs

La Bougie offers a diverse collection of handcrafted candles available in a variety of shapes, sizes, and designs. Over time, the brand has become particularly known for its custom creations tailored to weddings, private celebrations, and special events.

Many clients choose La Bougie candles as wedding favours, table décor, keepsakes, or statement pieces that add character and elegance to an occasion. The distinctive designs allow customers to combine practicality with artistic expression, making each candle both a decorative feature and a functional product.

Today, the business primarily focuses on bulk orders and bespoke requirements, catering to clients seeking personalized touches for memorable events.

The Power of Community and Word-of-Mouth

The growth of La Bougie was fuelled not by large marketing campaigns but through genuine customer connections. Pop-up markets provided Angelica with opportunities to interact directly with customers, showcase her work, and gain valuable insights into consumer preferences.

During her college years, referrals and word-ofmouth recommendations became powerful drivers of growth. Friends, classmates, and early supporters helped introduce the brand to new audiences, creating a network of trust that proved instrumental in building its reputation.

mini bubble candle

These experiences reinforced an important entrepreneurial lesson, the value of authentic relationships and community support in growing a business.

Milestones That Marked the Journey

Among the many highlights of Angelica's entrepreneurial journey, several milestones remain particularly memorable. One of the earliest was the opportunity to showcase La Bougie at a Women's Day event organized by S.S. Dempo College of Commerce & Economics while she was still completing her BBA.

Another significant achievement came when the business secured large-scale orders exceeding 400 candles for private events, demonstrating the growing demand for the brand's creations. Having her entrepreneurial story featured in a newspaper article also served as a proud moment, validating the hard work and dedication invested in building the business.

Equally important have been the customers themselves. Their encouragement, positive feedback, and constructive suggestions have played a crucial role in helping La Bougie evolve and improve over time.

Creativity Beyond the Workshop

Outside of entrepreneurship, Angelica enjoys sports, reading, meeting new people, and learning from diverse perspectives. Her interactions with others often inspire new design ideas and creative directions for the brand.

These interests have helped shape both her products and her approach to business. Curiosity, creativity, and a willingness to embrace new ideas continue to influence the evolution of La Bougie and the entrepreneur behind it.

Looking Ahead While Honouring the Beginning

Today, La Bougie continues to focus on custom event orders, wedding favours, table décor, and personalized candle creations. Looking to the future, Angelica envisions a brand that remains simple, accessible, purposeful, and sustainable while expanding its reach.

One of her aspirations is to see La Bougie products available in retail stores, allowing more people to experience the brand and its values.

Yet beyond its commercial ambitions, La Bougie represents something deeply personal. It was the venture that introduced Angelica to entrepreneurship, long before she fully recognized that path for herself. What started as a lockdown hobby became a transformative experience that shaped her confidence, resilience, and vision for the future.

As she continues to build new opportunities and pursue fresh ventures, La Bougie remains the brand that started it all, a first business, a powerful learning experience, and the spark that revealed the entrepreneur within.

Premium Amber Jar Candles for an event At ADC KIA

Illustration & Design

BluToad, founded by Teamea Costa, celebrates Goa through thoughtfully illustrated products inspired by its culture, nature, language, and traditions. Blending storytelling, education, and sustainable design, the brand creates meaningful keepsakes that preserve authentic Goan heritage.

Article by: Team ItsGoa Images by: BluToad

Some brands create products, while others preserve memories. BluToad belongs to the latter. Through vibrant illustrations, thoughtful storytelling, and design-led creations, the brand has built a distinctive identity by celebrating Goa's culture, heritage, nature, and everyday life. Rather than relying on familiar imagery associated with the state, BluToad presents a more personal and authentic perspective, one that invites people to discover the many stories that make Goa unique.

Founded by designer and illustrator Teamea Costa, BluToad has grown from a single illustrated magnet into a recognised creative brand offering a diverse collection of products inspired by the places, traditions, language, and experiences that define Goa.

From a Childhood Dream to a Creative Venture

The idea behind BluToad began long before the brand itself. As a child, Teamea often came across the popular "I Love Goa" T-shirts featuring silhouettes of coconut trees and sunsets. While they were instantly recognisable, she knew that one day she wanted to create something that represented Goa in a different way.

Her creative interests eventually led her to study architecture at the Goa College of Architecture before pursuing design at the National Institute of Design in Ahmedabad. Along the way, she explored several professions, including architecture, radio jockeying, newspaper writing, teaching, and design. Each experience broadened her creative outlook, but it was only around thirteen years ago that she decided to establish BluToad.

Interestingly, the brand did not begin with apparel as originally imagined. Instead, its first product was a simple illustrated fridge magnet. Seeing the finished piece confirmed that she had found the direction she wanted to pursue. What started as a single product gradually developed into a creative brand centred on illustration, storytelling, and thoughtful design.

Celebrating the Goa Beyond the Obvious

BluToad was founded on the belief that Goa has far more to offer than its commonly recognised tourist attractions. While beaches and palm trees remain part of the state's identity, the brand focuses on the details that are often overlooked, its native flora and fauna, local cuisine, architecture, traditions, villages, language, and everyday moments.

Growing up in Goa, Teamea realised that many people were unfamiliar with aspects of the state's cultural and natural heritage. This inspired her to create illustrations that not only captured these subjects visually but also shared information about them. From the very beginning, each illustration included accompanying text, whether it was a local name, a brief description, or an interesting fact. Wherever appropriate, Konkani was incorporated into the designs, reinforcing the importance of preserving the state's linguistic identity alongside its visual culture.

Although digital platforms have made information about Goa far more accessible today, BluToad continues to present familiar themes through its own artistic lens. Each collection reflects a unique interpretation, encouraging people to appreciate both well-known and lesser-known aspects of the region.

Founder - Teamea Costa

Pocketful of Goa

Designs That Become Keepsakes

BluToad's products are rooted in illustration, but each one is created with the intention of telling a story. The brand's collection includes magnets, coasters, books, bookmarks, greeting cards, posters, stickers, tote bags, games, and other illustrated merchandise.

While Goa-themed products remain at the heart of the brand, BluToad also develops festive collections, custom commissions, and original designs that appeal to customers who appreciate its distinctive artistic style. Every product combines clean illustrations, carefully chosen colours, and thoughtful details to create pieces that are both visually engaging and meaningful.

Rather than functioning simply as souvenirs, BluToad's creations encourage people to connect with memories, experiences, and places that hold personal significance. Whether someone relates to Goa's food, wildlife, architecture, traditions, or

Notebooks Worth Collecting

landscapes, the brand offers a wide range of subjects that allow individuals to find a meaningful connection.

A Creative Process Inspired by Everyday Life

Many of BluToad's ideas emerge from everyday experiences and personal interests. Teamea enjoys trekking, spending time outdoors, and observing nature, interests that have naturally influenced several of the brand's products.

One such project originated from a desire to teach her child the names of flowers commonly found in Goa. Researching books, online resources, and speaking with others eventually led to the creation of a memory matching game featuring twenty-six flowers from A to Z, with each flower identified in both English and Konkani.

Similarly, Goa's birdlife inspired another educational product, a two-piece puzzle introducing children to the state's diverse bird species. These creations demonstrate how BluToad combines creativity with learning, transforming simple observations into engaging products that celebrate local knowledge.

BluToad's 2026 calendar featured 12 illustrated Goan recipes.

Typography has also played an important role in Teamea's creative journey. Introduced to lettering during her school years, she developed a lasting appreciation for letterforms that later inspired the series Letter Now Than Never, featuring Goan village names illustrated in a variety of distinctive lettering styles.

Creating Emotional Connections Through Design

Since its inception, BluToad has been guided by a simple objective: to create products that allow people to take home a genuine piece of Goa. The brand's first magnet collection included a note describing it as an opportunity to "take home a little piece of what Goa truly is."

That philosophy continues to shape every collection. Instead of creating generic memorabilia, BluToad focuses on evoking emotion through illustrations that reflect authentic experiences and familiar moments.

By exploring subjects ranging from local food and nature to architecture and cultural traditions, the brand hopes that every individual will discover something that resonates personally.

Each product serves as a reminder of a place visited, a tradition experienced, or a memory worth preserving.

Meaningful Milestones Along the Journey

Among BluToad's many achievements, one of the most memorable came shortly after the brand was established. A series of illustrations titled You Know You Are in Goa gained widespread attention on social media despite carrying neither the BluToad name nor the artist's signature.

The artwork was shared extensively, with friends even forwarding the illustrations back to Teamea without realising she had created them. The overwhelming response demonstrated how strongly people connected with the illustrations and reinforced the brand's vision of portraying Goa through relatable everyday experiences. More recently, BluToad's board game Flavour Trail – Goa was selected through an open call for food-themed games at the Serendipity Arts Festival.

Developed while researching Goan recipes for the brand's 2026 calendar, the game introduced participants to the state's culinary traditions through an engaging and interactive format. Watching visitors enjoy the experience became another significant milestone in BluToad's creative journey.

The Challenges of Building an Independent Brand

Like many independent creative businesses, BluToad has encountered its share of challenges. Maintaining consistent quality requires working with reliable vendors, something that continues to demand careful attention. Marketing has presented another obstacle. Naturally reserved, Teamea initially hoped that the work itself would be enough to attract customers.

However, as social media became increasingly important for independent businesses, she recognised the need to become more visible. Limited retail presence and selective participation in pop-up events meant that many people assumed BluToad was a newly established brand, despite its years of creative work.

Goa Keepsake Coasters & Magnets

Balancing personal creative ideas with customer interests has also become an important part of the brand's evolution, encouraging continuous learning while remaining true to its original vision.

Creativity with Responsibility

BluToad's philosophy extends beyond design. The brand embraces small-batch production, allowing it to minimise waste while understanding which products resonate most with customers before expanding production.

It also seeks to reduce unnecessary packaging and decorative extras wherever possible, reflecting a commitment to lowering its environmental impact. This considered approach demonstrates that creativity and responsible production can work together without compromising quality or originality.

Above all, BluToad remains a creative outlet driven by curiosity and a genuine love for Goa. New ideas continue to fill sketchbooks and notebooks, ensuring there is always another illustration waiting to become a finished product.

Looking Towards the Future

BluToad continues to evolve while remaining rooted in its original purpose. A new illustrated calendar for 2027 is currently in development, alongside several new products and creative collaborations that will further expand the brand's collection.

Despite its growth, BluToad remains committed to celebrating Goa through thoughtful design, meaningful storytelling, and authentic illustration. Every product reflects countless hours of research, sketching, production, and collaboration involving not only the founder but also the many artisans, manufacturers, and partners who contribute behind the scenes.

The brand also highlights the value of supporting local creators and small businesses. Every purchase encourages independent creativity, while every appreciative message and shared recommendation helps sustain the journey.

For BluToad, illustration is more than an artistic practice, it is a way of documenting culture, preserving memories, and inviting people to experience Goa through stories that are colourful, thoughtful, and deeply personal.

Handloom Kunbi sari-covered books with handmade paper pages

Photography Studio

Allanry Milfraiel Rodrigues

Photographer Allanry Milfraiel Rodrigues captures authentic moments through allans_media, specialising in portraits, events, and commercial photography. His storytelling approach preserves genuine emotions while creating timeless memories that clients can cherish forever.

Article by: ItsGoa Images by: Allanry Milfraiel Rodrigues

Allanry Milfraiel Rodrigues

In an age where photographs are often created for instant sharing, Allanry Milfraiel Rodrigues believes the true value of an image lies in its ability to preserve emotion. Through his brand, allans_media, he has built a photography practice centred on authenticity, storytelling, and timeless memories. Whether documenting intimate family celebrations, cultural events, commercial projects, or portraits, Allanry approaches every assignment with the belief that every photograph should allow people to relive a moment long after it has passed.

For Allanry, photography is more than a profession, it is a creative pursuit driven by passion, patience, and an appreciation for life's genuine experiences.

A Passion Sparked by the Night Sky

Every creative journey begins with a moment of curiosity, and for Allanry, it started by photographing the moon in its different phases. What began as an interest in observing and capturing celestial beauty gradually evolved into a deeper appreciation for photography as an art form.

As he explored the medium, he discovered the joy of freezing moments in time, capturing emotions, celebrations, and milestones that hold lasting significance. That realization inspired him to pursue photography professionally, transforming a personal passion into a career dedicated to preserving meaningful memories.

Building allans_media with Purpose

The vision behind allans_media was born from Allanry's desire to offer something beyond conventional photography. He felt that many modern photographs lacked creativity and meaningful storytelling, often focusing solely on appearances rather than emotion. His goal was to create photographs that feel genuine, allowing every image to tell its own story while reflecting the personality and experience of those in front of the camera. This philosophy continues to shape every project he undertakes.

Capturing Every Celebration with Authenticity

Allanry's portfolio spans a wide range of photography, including portraits, baptisms,

First Holy Communion ceremonies, birthdays, cultural celebrations, commercial assignments, food photography, product photography, corporate events, and pre-wedding shoots.

While each genre presents its own creative opportunities, it is the emotional significance behind these occasions that he enjoys most. Being entrusted with documenting life's important milestones allows him to preserve moments that families and individuals will treasure for generations.

His approach remains consistent regardless of the assignment: observe naturally, capture honestly, and allow emotions to unfold without unnecessary interruption.

The Beauty of Natural Storytelling

At the heart of Allanry's work is a simple philosophy, photography is at its most powerful when it is raw and natural. Rather than heavily directing his subjects or creating overly staged compositions, he prefers to document real interactions and authentic expressions.

Golden Hour Birthday Elegance

This unobtrusive style enables him to capture spontaneous moments that often become the most meaningful photographs in a collection. For Allanry, genuine emotions create images that remain timeless, allowing clients to revisit not only how an occasion looked but also how it felt.

Learning Through Every Opportunity

Like many creative professionals, Allanry's journey has been shaped by both achievements and challenges. Among his proudest milestones are winning photography competitions both within and outside his college, serving as the photographer responsible for managing his college's social media content, and successfully covering a diverse range of events.

However, one of his greatest ongoing challenges has been building experience and establishing a loyal client base. Starting without industry experience required persistence, continuous learning, and the willingness to adapt to every new situation.

Each assignment strengthened both his technical abilities and his confidence, helping him refine his creative vision while preparing him for increasingly diverse projects.

Reading Beyond The Cover

Creativity Beyond the Camera

Photography is not the only outlet for Allanry's creativity. Outside of client work, he enjoys colour grading, cooking, and playing video games.

Interestingly, these hobbies have become valuable learning experiences. By filming his cooking sessions and experimenting with colour grading during postproduction, he continues to develop his visual storytelling skills while gaining practical experience in editing and cinematic presentation. This ongoing exploration strengthens both the artistic and technical aspects of his photography.

Creating Memories That Endure

For Allanry, a successful photograph is one that tells a story and evokes genuine emotion. His work is guided by the belief that images should never feel artificial but instead reflect authentic moments exactly as they happened.

He hopes every client experiences more than visual satisfaction when looking through their photographs. His aim is for each image to transport them back to that exact moment, allowing them to relive the emotions, connections, and memories that made the occasion special.

Looking Towards New Horizons

As his career continues to evolve, Allanry's ambitions extend beyond events and celebrations. One of his greatest aspirations is to travel the world, documenting places, cultures, and landscapes that remain largely unseen or underrepresented in modern media.

With a strong foundation built on authenticity, creativity, and meaningful storytelling, Allanry Rodrigues continues to develop a body of work that celebrates real life as it unfolds, one genuine moment at a time.

Framing Memories Within Memories

Article by: Team ItsGoa Images by: House This Art

In a world increasingly driven by mass production and digital interactions, House This Art stands as a refreshing reminder of the beauty of handcrafted creations and meaningful human connections. Founded by textile designer Vrinda Upadhyay, the Goa-based brand has steadily carved a niche for itself through customised art pieces, thoughtful gifting solutions, and immersive creative experiences that inspire people to reconnect with their artistic side.

What began as a personal creative outlet has evolved into a growing venture that spreads joy through art while championing individuality, craftsmanship, and community engagement.

From Textile Design to Entrepreneurship

Born and raised in Delhi, Vrinda Upadhyay pursued her passion for creativity by studying Textile Design at the National Institute of Fashion Technology (NIFT). Although her professional journey initially followed a conventional path, her artistic instincts continually sought greater expression beyond the confines of a traditional corporate role.

The turning point arrived during the pandemic when she began creating hand-painted artworks as a creative pursuit. What started as a passion project gradually revealed its potential to become something much larger. Following her move to Goa in 2022 after marriage, Vrinda found the ideal environment to nurture her artistic ambitions.

Participating in local exhibitions and markets allowed her to showcase her creations directly to customers. The enthusiastic response she received validated her vision and encouraged her to transform her passion into a full-time business. That moment marked the beginning of House This Art and the start of an entrepreneurial journey fuelled by creativity and determination.

A Brand Built on Personal Connection

At its core, House This Art is driven by a simple yet meaningful vision: to bring art into every home. The brand seeks to create products that resonate with people on a personal level, making gifting and home décor more thoughtful and memorable. The philosophy behind the venture revolves around the belief that art has the power to spread happiness. Each piece is designed not merely as a decorative object but as a reflection of personal stories, emotions, and cherished memories. This emphasis on individuality has become one of the defining characteristics of the brand.

Handcrafted Creations That Tell Stories

House This Art offers a diverse collection of handcrafted and customised products designed for gifting and home decoration. The product portfolio includes wall art, personalised nameplates, photo hangings, fridge magnets, miniature canvas paintings, tabletop standees, and several other unique artistic creations.

Among the most sought-after products are the brand’s hand-painted wooden quote hangings and tabletop standees. These items have become customer favourites due to their ability to combine artistic appeal with personal significance, making them ideal gifts for special occasions and meaningful keepsakes.

Founder - Vrinda Upadhyay

Every creation reflects attention to detail and a commitment to craftsmanship, ensuring that customers receive something truly distinctive rather than a generic off-the-shelf product.

The Art of Personalisation

One of the key aspects that distinguishes House This Art is its collaborative approach to customisation. Rather than simply executing an order, the brand actively involves clients throughout the creative process.

Design concepts, colour palettes, dimensions, and stylistic preferences are carefully discussed and refined using visual references and ongoing communication. This collaborative model helps ensure that the final artwork aligns perfectly with the customer’s vision.

For Vrinda, the most rewarding part of the process comes after the artwork is completed. Witnessing a client’s emotional response to a personalised creation serves as a powerful reminder of art’s ability to create lasting connections and meaningful experiences.

Beyond handcrafted products, House This Art has expanded its offerings to include curated art workshops and Sip & Paint experiences. This move stemmed from Vrinda’s own experiences attending creative workshops and recognising their potential to bring people together.

The concept goes beyond teaching artistic techniques. These experiences create opportunities for participants to explore creativity, build confidence, and connect with others in a relaxed and supportive environment.

The workshops are specifically designed to be beginner-friendly, welcoming individuals regardless of their prior artistic experience. Participants often include those who have never painted before as well as people looking to rediscover a long-forgotten hobby.

By incorporating elements of personalisation into the sessions, attendees find it easier to connect with the creative process. They leave not only with a finished artwork but also with a sense of accomplishment and memorable experiences shared with fellow participants.

Building Communities Through Creative Experiences

Diwali festive gifting

Photo embroidery hoops

return gifts for a birthday party

Milestones That Strengthened the Journey

Every creative entrepreneur encounters defining moments that reinforce their belief in their work. For House This Art, one such milestone involved curating a collection of customised gifts for Telugu actor Naveen Babu.

The project included personalised artworks inspired by his film titles, family portraits, and memorable movie dialogues. Successfully delivering such a distinctive and meaningful collection proved to be a significant confidence booster and demonstrated the brand’s ability to handle highly customised creative projects.

Experiences like these have played an important role in shaping the brand’s growth and reinforcing its commitment to personalised artistry.

Navigating Challenges with Persistence

Like many independent creative ventures, House This Art has faced its share of challenges. Building a business from the ground up without the advantage of established family support systems requires resilience, patience, and unwavering commitment.

For Vrinda, entrepreneurship has been a continuous learning process that demands consistency and perseverance. She believes that success is achieved not through shortcuts but through the willingness to keep showing up every day, refining one’s craft, and steadily building trust with customers. This mindset has enabled House This Art to overcome obstacles while continuing to evolve and expand its reach.

Finding Inspiration Everywhere

Creativity often flourishes when one remains open to the world around them, and this philosophy strongly influences the work produced by House This Art.

Inspiration comes from diverse sources, including nature, architecture, travel experiences, and interactions with people from different walks of life. Interestingly, many new product ideas also emerge directly from customer requests. A specific design inquiry or personalised requirement frequently sparks concepts that later become part of the brand’s broader offerings.

When developing workshop experiences, the focus extends beyond artistic expression to functionality. The goal is to create projects that participants can both enjoy making and integrate into their daily lives.

Personalised

Customised mini canvas portrait

A Creative Life Beyond the Studio

Outside her business, Vrinda enjoys travelling, cycling, and running. These activities provide more than recreation; they serve as important sources of creative inspiration.

She strongly believes that exploring a destination on foot or by bicycle offers a deeper understanding of its character than travelling by car. Observing landscapes, architectural details, local culture, and natural surroundings from this perspective often inspires new artistic ideas and design concepts. This constant engagement with the world around her helps keep her creative vision fresh and evolving.

A Future Focused on Empowerment

Looking ahead, Vrinda envisions establishing a dedicated House This Art store that showcases not only her own creations but also the work of fellow artisans. The aspiration reflects her broader commitment to supporting and empowering the creative community.

As a designer empanelled under the Ministry of Textiles, she is particularly passionate about creating opportunities for local artisans and providing them with platforms to showcase and sell their work.

Her long-term mission extends beyond building a successful brand; it is about fostering a creative ecosystem where craftsmanship is valued and emerging artists can thrive.

Transforming Houses into Homes Through Art

House This Art is more than a business that produces handcrafted décor and gifts. It is a celebration of creativity, personal expression, and meaningful connections. Through customised artworks, engaging workshops, and a commitment to supporting artisans, the brand continues to demonstrate how art can enrich everyday life.

With a vision rooted in spreading happiness and making art accessible to all, House This Art is steadily transforming ordinary spaces into homes filled with stories, memories, and inspiration.

One of our art workshops for a corporate event

Stall at Goa collective bazaar, Hill top Vagator

Goa’s evolving food scene is driven by innovative entrepreneurs embracing cloud kitchens, artisanal baking, heritage cuisine, and conscious dining, blending tradition, sustainability, and creativity to redefine the state’s vibrant culinary landscape.

Article by: ItsGoa Images by: Freepik

Goa’s food culture has always been a blend of coastal tradition, Portuguese influence, and evolving Indian flavors. Today, a new culinary wave is reshaping how people eat, cook, and experience food in the state. A fresh generation of food entrepreneurs in Goa are focusing on creativity, authenticity, convenience, and conscious eating, introducing diverse concepts that appeal to locals, travelers, and food lovers alike.

1. Cloud Kitchens

With the rise of online ordering, cloud kitchens have become one of the most dynamic elements in Goa’s food ecosystem. These delivery-only kitchens allow chefs to experiment with menus without the overhead cost of running a full restaurant. From gourmet meals to homestyle comfort food, cloud kitchens are filling everyday cravings while elevating delivery quality. This model enables quick innovation, flexible pricing, and the ability to test multiple cuisines under one roof.

2. Artisanal Bakeries

4. Vegan Cafés and Conscious Eating Spaces

Artisanal bakeries across Goa are embracing craftsmanship, quality ingredients, and slow preparation methods. These bakeries focus on sourdough breads, handcrafted pastries, seasonal cakes, and natural fermentation techniques. The result is a shift from commercial baking to meaningful, flavor-driven bakery culture. Many of these bakers source local produce, like Goan jaggery, honey, fruit preserves, and spices, creating products that reflect the region’s heritage while appealing to modern tastes.

3. Regional Cuisine Experiences

Another powerful trend is the revival and celebration of traditional Goan and regional Indian dishes. Pop-up dining experiences, Goan thali tastings, and heritage culinary walks give people the opportunity to learn about the stories behind recipes. Chefs are showcasing seafood curries, rice plates, slow-cooked meats, and plant-based village dishes in ways that respect authenticity while adding thoughtful presentation. These experiences connect diners with culture, history, and the hands that preserve these traditions.

The shift toward wellness and sustainability has encouraged the growth of vegan and plant-forward cafés in Goa. These cafés use local produce, dairy alternatives, cold-pressed oils, fresh herbs, and nutrient-dense ingredients to create meals that are flavorful and nourishing. Along with food, they promote conscious lifestyle values, community dining, refill stations, minimal waste practices, and eco-friendly décor. They are not just cafés, but mindful spaces that encourage slowing down and eating with intention.

Conclusion

The rise of food entrepreneurs in Goa marks a meaningful evolution in the state’s culinary landscape. Their work blends creativity, cultural respect, sustainability, and business agility. Whether through thoughtfully crafted breads, heritage dining experiences, cloud kitchen convenience, or vegan wellness menus, these entrepreneurs are shaping a food culture that honors Goa’s identity while embracing modern tastes. As this movement grows, Goa continues to stand out not only as a travel destination, but as a thriving hub of culinary innovation and storytelling.

Goa's New Culinary Wave