3 minute read
Better Butter
Better Butter is a dessert brand born from passion, precision, and a deep respect for quality. Its journey began in 2016 when its founder first baked a batch of brownies for her then-boyfriend, now husband. The brownies were met with enthusiastic praise, prompting her to sell small batches from home for extra pocket money. What began as a simple hobby gradually evolved into a serious pursuit, leading her to enroll at the School for European, Mumbai, to refine her craft eight years later.
A Philosophy of Wholesome Indulgence
At Better Butter, the philosophy is clear — wholesome, hearty desserts made with the finest ingredients. The kitchen is a food-color-free zone, with no artificial emulsifiers or stabilizers. Every batch is baked in small quantities, prioritizing quality over mass production. This commitment ensures that each dessert not only looks and tastes exceptional but is also crafted with integrity.
Baking as a Science
For Better Butter, baking is more than creativity — it is science. Every ingredient plays a role in the chemistry of a bake, and understanding these interactions is key to perfecting recipes. This methodical approach has been a cornerstone of the brand’s consistency, exemplified by their signature brownie recipe, unchanged and beloved since 2017.
Signature Offerings and Festive Innovations
Better Butter has made a name for itself with decadent chunky cookies and melt-in-the-mouth brownies. Each festival is an opportunity to introduce a new treat, keeping the menu exciting and fresh. The future holds plans for sugar-free options, catering to a broader audience without compromising on taste.
A Unique Business Model
Unlike traditional bakeries focused heavily on customized cakes, Better Butter takes a different approach. They specialize in customized return favors, party gifting, and dessert table arrangements, while offering a select range of signature cakes. Staying true to their no-food-color policy, they steer away from elaborate cake customisations, ensuring their products remain aligned with their wholesome brand identity.
Overcoming Challenges
Transitioning from a home-based setup to a professional bakery space posed its own set of challenges. Mastering new equipment while ensuring the signature brownie recipe retained its original charm required patience, practice, and precision. This dedication has allowed Better Butter to maintain the same quality that won hearts in its earliest days.
A Classic Touch with Creative twists
The brand’s style leans towards the classic — good old-fashioned desserts, subtly elevated with creative tweaks. It’s about evoking nostalgia while still surprising customers with unique flavor touches.
Looking Ahead
Better Butter’s vision extends beyond baked goods. The founder dreams of a concept coffee shop serving an exclusive menu designed to pair perfectly with high-quality, naturally brewed coffee. It’s another step in creating spaces where people can slow down, savor, and indulge in honest, flavorful food.
In a world full of mass-produced confections, Better Butter stands out as a brand that marries tradition with thoughtful innovation — proving that true indulgence comes from keeping things simple, genuine, and full of heart. www.itsgoa.com itsgoa_ Itsgoa
