5 minute read
Pratik Joshi
In the heart of North Goa’s bustling Mapusa town resides Pratik Joshi — a mechanical engineer turned storyteller whose unique journey into the world of content creation has quietly inspired thousands. With a natural knack for simplifying complex topics and an ever-deepening love for Goa’s cultural heritage, Pratik has carved a niche for himself in two seemingly contrasting but beautifully complementary spaces: education and culture.
A Lockdown Spark
Pratik’s content creation story didn’t begin with the usual influencer aspirations or a planned digital strategy. It began during the COVID-19 lockdown, when he was preparing for the GMAT exam. A friend’s request for help with the exam registration prompted Pratik to record a quick tutorial video on his phone. Realising that the video could benefit more than just one person, he uploaded it to YouTube. That single, spontaneous decision laid the foundation for what would become a thriving content journey.
Creating with Purpose
Pratik’s content is guided by a simple yet powerful principle: to make life easier or more enriching for his audience. His work spans two major domains.
In the educational space, Pratik focuses on guiding students through management-related pathways, particularly those navigating exams like the GMAT. He breaks down application processes, shares insights from top B-schools, and offers clarity to those at crucial career crossroads.
Simultaneously, he’s become a voice for Goan culture — exploring the state beyond its beaches, spotlighting untold stories, forgotten practices, and cherished traditions. Through personal narratives and cultural deep dives, Pratik connects viewers with Goa’s vibrant soul.
Influences and Inspiration
While his work reflects polish and depth, the roots of Pratik’s inspiration are humble and heartfelt. His mother remains his biggest influence, encouraging him to have the courage to share his stories with the world. He also admires creators like MrBeast and Bhuvan Bam for their originality, risk-taking, and consistency — values that have become cornerstones of his own journey.
Strategy Meets Storytelling
Despite having a full-time job, Pratik maintains a disciplined content schedule — publishing new videos every Monday and Thursday at 6 PM. One video typically caters to educational needs, while the other dives into Goan heritage. His content is shaped by YouTube search trends and direct feedback from his viewers, ensuring relevance and audience resonance.
His creative process is methodical: topic research using SEO tools and AI like ChatGPT, scripting with clear takeaways, filming on his phone, and collaborating with a two-person editing team. He also relies on tools like Adobe Premiere Pro and Canva, proving that impactful content doesn’t require extravagant setups — just strong ideas and careful execution.
Building Community Through Conversation
What sets Pratik apart is his commitment to audience engagement. He makes it a point to respond to every comment on his YouTube channel, maintaining a 100% reply rate. This attentiveness has built a loyal community and created memorable interactions — like helping a stressed student through a GMAT application issue, reinforcing the trust his viewers place in him.
Keeping It Fresh
Pratik stays relevant by listening — truly listening — to his audience. Viewer suggestions, trending searches, and cultural cues shape his content calendar. Rather than chase viral moments, he stays focused on adding value, whether through insightful advice or emotionally grounded storytelling.
Challenges Behind the Scenes
Like many creators, Pratik faces challenges — time management being the biggest. Balancing a demanding job and a content schedule requires discipline, early planning, and unwavering passion. Logistics during on-field shoots in Goa also present hurdles, especially when organising camera support. Yet, he tackles each obstacle with humour and grit, staying focused on the bigger picture.
Growth Through Collaboration
A turning point in his journey has been his collaboration with Soul Traveling, a company that opened new creative avenues and deepened his connection with Goa. His recent podcast series “What the Feni” stands out as a highlight — a project that blended cultural storytelling, audio-visual experimentation, and digital innovation through AI
Advice to Aspiring Creators
For those just starting out, Pratik’s message is clear: passion and persistence are non-negotiable. Content creation is not about instant fame or quick success. It’s about authentic storytelling, resilience through setbacks, and an unwavering commitment to value. He emphasises that those who stay true to their vision, rather than chasing external validation, are the ones who build lasting impact.
The Road Ahead
Pratik Joshi’s journey proves that content creation is not limited by your background — it’s powered by purpose. From recording GMAT videos in his bedroom to capturing the essence of Goan identity, he’s redefined what it means to be a creator in today’s digital age. With every video, he continues to bridge worlds — of tradition and ambition, of simplicity and substance — and inspire a generation that values both knowledge and roots.
In a world often dominated by noise, Pratik Joshi stands as a calm, consistent, and deeply impactful
