Being Goan - April Issue 2025

Volume 4

Issue 4

April 2025

COVER FEATURE

Ashrafi Gaikwad

Ashrafi Gaikwad blends business, racing, and storytelling, empowering communities while preserving traditions.

Olivia Coutinho

Olivia Coutinho, Goa’s first Women’s Physique Champion, excels in weightlifting and bodybuilding, defying stereotypes.

Swarita Toraskar

Swarita Toraskar, a Goan model, actress, and singer, excels in fashion, acting, and music.

Amit & Sakshi Amit Rajput and Sakshi Sushant Shet Kurtarkar, Goa’s top dance duo, excel in reality shows, Bollywood choreography, and academy building.

The entertainment industry also celebrates the achievements of Swarita Toraskar, a model, actress, and classical bhajan singer.

From winning pageant titles to captivating audiences with her voice and acting skills, Swarita’s journey is one of passion and relentless pursuit of excellence.

Dear Readers,

In the digital world, Alirio Menezes, better known as JollyGoan, has won hearts with his hilarious and culturally rich content. His viral skits effortlessly blend humor and Goan traditions, spreading positivity and preserving the essence of Goa in the digital age.

As the summer sun shines over Goa, this edition of Being Goan brings inspiring stories of ambition, perseverance, and cultural pride. This month, we celebrate extraordinary Goans redefining success, uplifting communities, and preserving heritage through their diverse talents.

Meanwhile, Komal Marathi, a beauty advisor at Nykaa, proves that balancing multiple passions is possible. Juggling a full-time job with content creation in fashion, travel, and food, Komal inspires others with her creativity, time management, and dedication to her craft.

Our cover story highlights Ashrafi Gaikwad, a dynamic force in entrepreneurship, motorsports, and content creation. Her journey—from racing tracks to business—is a testament to versatility, perseverance, and the power of storytelling in preserving traditions and uplifting communities.

We spotlight HCCB’s Project SHINE, transforming Goa’s communities with smartboards, clean water, solar energy, and skill training. This initiative empowers women, students, and workers, fostering sustainability in healthcare and education.

Editorial

This issue also shines a spotlight on Olivia Coutinho, Goa’s first Women’s Physique Champion. A national-level bodybuilder, Olivia is breaking stereotypes in the world of strength sports with her dedication, discipline, and resilience—proving that women can excel in any arena they choose.

From fitness to the dance floor, we bring you the dynamic duo Amit Rajput and Sakshi Sushant Shet Kurtarkar. With reality show victories and Bollywood choreography credits under their belt, they now have their eyes set on creating Goa’s biggest dance academy to nurture and train future talents.

Join us in celebrating Goa’s vibrant stories, from entrepreneurs to artists, each contributing uniquely to our community. Let their journeys inspire you to follow your passions and pursue your dreams with determination.

Well, that's all I have for you from my desk this month. I hope you enjoy reading this month's issue of our e-magazine. Do share it with your friends all across the globe.

Until next month, cheers!

Jessyl Fernandez

Editor www.itsgoa.com

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Editorial Team

Index 01 Ashrafi Gaikwad

02 Olivia Coutinho

03 Swarita Toraskar

04 Amit & Sakshi

05 Alirio Menezes

06 Komal Marathi

07 HCCB's Community Project Launched in Goa

Introduction Goa, the tiniest state on the western coast of India, boasts golden pristine beaches, palmfringed avenues, flavourful food, delicious Portuguese-influenced sweets, and warm, hospitable people. Also known as the Ibiza of India for its partying. A tropical paradise of flora and fauna, from the very famous 'almi' (mushrooms) endemic to its forests, that grow only on the red mud anthills, to the solar prawns that are fished immediately after the monsoons, Goa is unique. Tourists are also attracted to Goa for its cultural heritage - from the famous old Portuguese churches like Se Cathedral in Old Goa, the 16th Century Safa Masjid in Ponda and Shree Mangesha Temple in Mardol, the legendary Arvalem or Pandava Caves where the Pandavas of the Mahabharat fame lived, to its two unique festivals Carnival and Shigmo. Goa plays host to many festivals - the International Film Festival of India that promotes cinema, the Serendipity Art Festival, Sunburn Music Festival, The Grape Escapade to name a few. To showcase this varied heritage of culture, art, tradition, food, and people, in 2015 ItsGoa was born.

The main aim was to make it the premier portal for all things Goa. We were able to showcase Goa like never before. Soon our blog-based website transcended the virtual space, with the ItsGoa magazine – a sought-after resource for visitors to Goa from countries like Norway, Germany, UK, USA, UAE, etc.

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Sales

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Content & Social Media

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Graphics & Layout

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Chief Editor

ItsGoa Media Group

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Colony, Porvorim, Goa 403521

Email: mail@itsgoa.com

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cover feature

Ashrafi Gaikwad Ashrafi Gaikwad excels as a businesswoman, racer, and content creator, blending entrepreneurship, motorsports, and cultural storytelling. Her inspiring journey showcases versatility, perseverance, and a passion for empowering communities and preserving traditions.

Article by: Team ItsGoa

Images by: Ashrafi Gaikwad

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Ashrafi Gaikwad is a name synonymous with versatility, excellence, and unyielding determination.

As a businesswoman, a professional autocross racer, a travel enthusiast, and a celebrated food blogger recognised by the Government of Goa, Ashrafi has carved an inspiring path across multiple domains.

Her ability to juggle diverse roles while staying true to her passions is a testament to her resilience, creativity, and dedication.

A Journey of Self-Discovery and Achievement

From an early age, Ashrafi displayed an entrepreneurial spirit that has shaped her career. She pursued a Bachelor’s degree in Business Administration (BBA), which laid the groundwork for her successful foray into the business world.

Partnering with her husband, who shares her business acumen, she has been actively involved in their venture for over 12 years. Together, they have established themselves as pioneers in their industry, gaining a sterling reputation across the country.

Ashrafi’s ability to remain focused and consistent has been instrumental in ensuring the stability of their income, which, in turn, has allowed her to explore her hobbies and passions without compromise.

Ashrafi Gaikwad

An Adventurous Soul and Digital Creator

Ashrafi’s love for travel has taken her to over 26 countries, where she has embraced diverse cultures and experiences. This passion for exploration inspired her to document her journeys, leading her to become a digital creator and social media influencer. Her followers were captivated by her travel hacks, local insights, and offbeat content, which quickly garnered widespread recognition.

Her innovative approach to content creation has not only been featured in newspapers and magazines but also earned her the distinction of being empaneled as a social media influencer by the Government of Goa. Ashrafi’s focus on highlighting local and endangered food recipes has resonated deeply with her audience. Her viral Konkani reels, rich in local flavour and language, have further cemented her place as a beloved influencer.

For Ashrafi, the joy of creating content lies not only in its reception but also in its impact. Sharing the stories of local businesses and witnessing their growth as a result of her efforts brings her unparalleled satisfaction. The continuous curiosity and support from her followers drive her to push creative boundaries and deliver engaging content daily.

Fuelling the Need for Speed

While her business and digital content journey are remarkable, Ashrafi’s venture into autocross racing adds an exhilarating dimension to her life. For the past six years, she has pursued this passion with fervour, inspired by her husband, a former motocross champion. Competing in high-stakes events, she has won multiple podiums and proudly holds the title of “Fastest Goan Woman Racer” for 2023 and 2024.

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Ashrafi Gaikwad in the frame

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Moreover, Ashrafi was a finalist at the Indian National Autocross Championship, an achievement under the prestigious Federation of Motor Sports Clubs of India. She emphasises that her goal on the racetrack is not solely to win but to pour her heart into every lap. For her, participating on a professional track—where guts and skill converge—is a significant accomplishment in itself. Even during initial setbacks, she found solace in knowing she had given her best effort.

Balancing Multiple Roles with Finesse

Managing the responsibilities of a businesswoman, racer, and content creator is no small feat, yet Ashrafi does so with poise and dedication. Although

racing demands her attention during specific events, her business and content creation require daily focus. To maintain balance, she relies on meticulous time management and consistency.

Ashrafi Gaikwad at the Mangalore Dirt Prix 8 winning 2nd place A self-proclaimed “susegad Goyekar,” Ashrafi values a relaxed yet productive routine. Her mornings begin with addressing virtual calls and planning her content strategy. Afternoons are dedicated to overseeing her business responsibilities, while evenings are reserved for unwinding with family and friends. This well-structured approach allows her to excel across her diverse roles without feeling overwhelmed.

Empowering Society Through Creativity and Vision

Ashrafi Gaikwad Influencer of the Year 2024 by Goawomania winning moment

Beyond her personal achievements, Ashrafi’s work reflects her commitment to preserving cultural heritage and supporting local communities. She is passionate about documenting recipes, traditions, and stories that are on the brink of extinction. Her mission is to ensure that these invaluable aspects of society are celebrated and passed down to future generations. By doing so, she not only enriches her content but also contributes to the betterment of society. Ashrafi also takes pride in being an advocate for local businesses. Through her platform, she showcases entrepreneurs and artisans, enabling them to reach a wider audience. The success of these collaborations is a source of immense joy and motivation for her.

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Ashrafi Gaikwad winning Fastest Goan Women Racer winning moment

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The Inspiration Behind the Success

For Ashrafi, the journey to success is fuelled by the satisfaction of fulfilling her ambitions and the appreciation she receives from her audience. The recognition she garners—be it from her followers, local businesses, or prestigious institutions—keeps her motivated to pursue excellence. Her unwavering belief in giving her best effort, regardless of the outcome, exemplifies her positive outlook and commitment to personal growth.

Conclusion: A Role Model for Aspirants

Ashrafi Gaikwad at Athoor Dirt Racing 2025 in Karnataka winning moment

Ashrafi Gaikwad’s story is one of passion, perseverance, and purpose. Her ability to excel in multiple domains, from business to racing to digital creation, serves as an inspiration to countless individuals. By staying true to her values and embracing challenges with grace, she has established herself as a trailblazer who continuously strives for greatness. As she continues to evolve and achieve, Ashrafi remains a shining example of how determination and creativity can lead to extraordinary success.

Looking Ahead: Goals and Aspirations

Ashrafi’s future plans are as dynamic as her current pursuits. In her business, she and her husband aim to expand their reach by representing additional global brands and scaling their operations. Currently, as the all-Goa distributors for Epson projectors, they design smart classrooms, boardrooms, and interactive learning spaces. Their vision includes diversifying their portfolio and impacting the industry on a larger scale.

In the realm of racing, Ashrafi aspires to compete in out-of-state events and secure more podium finishes. Her relentless passion for the sport drives her to push boundaries and achieve new milestones.

Simultaneously, she aims to create more offbeat content that preserves and promotes cultural heritage, particularly in food and traditions.

Contributing to societal betterment through her work remains her ultimate aspiration.

Ashrafi Gaikwad winning moment at India Food & Beverage Awards 2024 for Best Regional content

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bodybuilder

Olivia Coutinho

Olivia Coutinho, Goa’s first Women’s Physique Champion, is a national-level bodybuilder, breaking stereotypes with dedication, discipline, and resilience in strength sports.

Article by: Team ItsGoa

Images by: Olivia Coutinho

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Inspired by Fitness: A Family Legacy

Olivia attributes her passion for fitness and sports to her parents, who always emphasised the importance of a healthy and active lifestyle. Their encouragement fuelled her commitment to breaking stereotypes and pushing past limitations.

In a society where women in bodybuilding are often met with skepticism, Olivia embraced the challenge of muscle-building with confidence and determination.

The Road to Success: Training, Nutrition, and Discipline

Posing for Mr India 2025 just moments before the competition In the world of strength sports, where perseverance, discipline, and determination reign supreme, Olivia Coutinho has emerged as a trailblazer. As the first Women’s Physique Champion from Goa and a seven-time gold medalist in the category, Olivia has redefined what it means to be a female athlete in bodybuilding. Her remarkable journey, marked by dedication and resilience, has positioned her as a national-level competitor ranked 6th overall and a gold medalist at Khelo India in weightlifting.

For Olivia, training is a non-negotiable aspect of her daily routine. She ensures her workouts take place in the morning, allowing her to plan the rest of her day efficiently. A firm believer in the power of nutrition, she emphasises the role of protein in building quality muscles. Understanding that each individual requires a tailored approach, Olivia follows a meticulously curated workout and diet plan suited to her body type and goals.

Balancing intense training sessions, strict meal plans, and a structured routine is crucial in maintaining consistency. “Bodybuilding is a sport that demands year-round commitment, and weightlifting, being highly injury-prone, requires smart recovery strategies,” she says. Olivia has faced her share of setbacks, but with the right guidance and a strong support system, she has always found a way to bounce back stronger.

From Weightlifting to Bodybuilding: The Beginning of a Champion

Mentorship and Mental Strength: Keys to Overcoming Challenges

Three years ago, Olivia began her journey in weightlifting, finding immense joy and thrill in the sport. However, the lack of competitive opportunities led her to transition into bodybuilding, where she discovered the same excitement of stepping on stage and showcasing her strength. This shift in focus proved to be a turning point, as she quickly ascended to the top ranks, winning multiple accolades in Women’s Physique competitions.

Olivia credits much of her success to her dedicated coach, Avidh Morajkar, who continually pushes her beyond her limits. His training philosophy has played a vital role in shaping her as a top-tier athlete.

Apart from physical training, Olivia also focuses on mental well-being through meditation and self-talk, reinforcing a mindset of resilience. She believes that maintaining a ‘don’t care’ attitude towards negativity helps her stay focused on her goals.

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Crowned with the Title of women’s physique at the God speed competition

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Life Beyond the Gym: Passions and Indulgences

If not for bodybuilding, Olivia admits she would have pursued powerlifting. Despite her strict regimen, she has a soft spot for ice cream—though she has found healthier alternatives to satisfy her cravings. One of the wildest things she has done? Training even while recovering from injuries, proving that nothing can keep her from her passion for fitness.

Olivia Coutinho’s journey is a testament to the power of perseverance and the will to defy societal norms. As she continues to make her mark in the industry, she remains an emblem of strength and inspiration for the next generation of athletes.

In action on stage at Mr Goa 2025 Breaking Stereotypes and Encouraging Women in Fitness

Women in bodybuilding often face misconceptions, one of the most prevalent being the assumption that they are aggressive due to their muscular physique.

Olivia counters this stereotype, highlighting that bodybuilders are among the most disciplined and grounded individuals. She is thrilled to witness more women embracing fitness and stepping onto the bodybuilding stage, signifying a shift in societal perceptions.

Future Goals and Words of Wisdom

Looking ahead, Olivia’s ambitions are set on becoming the best in India and serving as a source of inspiration for aspiring athletes. Her advice to those entering the world of bodybuilding is simple yet powerful: “Never give up, no matter how hard it gets or what people say. If you want it badly, give your 100% and go for it.” Her three pillars of success —Dedication, Discipline, and Consistency—serve as guiding principles for anyone looking to achieve greatness in the sport.

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Keeping the excitement alive just before stepping on stage

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Model & Actress

Swarita Toraskar Swarita Toraskar is a model, actress, and classical bhajan singer from Goa. With titles in fashion pageants, acting roles, and a passion for music, she continues to inspire and pursue new heights in entertainment.

Article by: Team ItsGoa

Images by: Swarita Toraskar

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Swarita Toraskar Hailing from Sankhalim, Goa, Swarita Toraskar is a

Achievements in Fashion and Performing Arts

name that has been making waves in the fashion and entertainment industry. At 30 years of age, she has

Swarita’s journey in the fashion world has been

spent the past five years establishing herself as a

marked by several significant milestones. She first

model, actress, and classical bhajan singer. Her

stepped onto the runway in 2020, participating in a

journey in the world of fashion began in 2020, and

fashion show where she emerged as the first runner-

since then, she has had the privilege of working with

up.

international designers and renowned brands. Her multifaceted talents extend beyond modelling as she

This achievement propelled her to further success,

actively participates in dramatic performances and is

winning titles such as “Beautiful Hair” at Mrs. Goa,

deeply rooted in the world of music, leading her own

“Mrs. Confident” at Mrs. Sankhalim, and “Best

bhajan group, Mahaganpati Group Bhandarwada

Figure” and “Best Walk” at AB Production’s Mrs. Goa

Amona.

pageant. Her continued success in Dipostav and other prestigious events solidified her presence in

The Spark That Ignited a Passion

the industry.

Swarita’s interest in modelling was sparked during

Beyond fashion, Swarita has embraced acting,

childhood, inspired by fashion shows and television

portraying roles such as Parvati and Janaki in various

appearances. She often experimented with different

dramas, including Konkani and Sangeet Nataks. She

styles at home, which fuelled her passion for the

also passionately pursues classical music, leading a

industry. With unwavering support from her family

bhajan group and enriching cultural experiences

and her own determination, she pursued her dreams

through soulful singing.

of becoming an actress, singer, and fashion model.

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Swarita Toraskar captured in the frame

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Personal Style and Inspirations

Balancing a Multifaceted Career

Rather than following any specific fashion icons,

Juggling modelling, acting, and singing is no easy

Swarita believes in shaping her own unique identity.

feat, but Swarita ensures that she stays physically

She defines fashion as an evolving force that grooms

and mentally prepared for every challenge. She

individuals and enhances self-expression. For her,

emphasises the importance of regular grooming,

inspiration comes from within, and she credits her

diet, mental resilience, and consistent practice to

son, Divyansh, as her strength and motivation.

maintain peak performance in all aspects of her career.

What Sets Her Apart?

Memorable Projects and Career Highlights

In an industry filled with aspiring models, Swarita stands out due to her confidence, height, and stage

Among her many projects, Swarita holds her work in

presence. She believes that every individual has

the upcoming Konkani movie “Just Mog Asun” close

something unique to offer, and for her, it is the

to her heart. This experience taught her valuable

ability to command attention with elegance and

lessons and reinforced her belief in the power of

grace. Her dedication to self-improvement and

dedication and hard work.

authenticity makes her a force to be reckoned with.

Advice for Aspiring Models

The Evolving Fashion Industry

For those looking to step into the world of Swarita acknowledges the rapid transformation of

modelling, Swarita offers an important lesson: failure

the fashion industry, particularly in the areas of

is a stepping stone to success. She believes that

technology, diversity, and sustainability. She remains

rejection should be seen as a way to refine and

updated on industry trends through social media

improve oneself, ultimately leading to bigger and

platforms such as Instagram and Facebook, as well

better opportunities. Passion, perseverance, and

as through the extensive network she has built over

resilience are key elements in achieving success.

the years. With a growing online presence and a loyal following, she continues to make her mark in

Future Aspirations and Vision

the industry.

Swarita envisions herself gracing television screens in serials and aims to provide a platform for young talent in the fashion and entertainment industry. She aspires to establish an organisation that nurtures and guides aspiring individuals, helping them carve their own paths in the industry. Her dream is to contribute meaningfully to the industry and create opportunities for others.

Conclusion

Swarita Toraskar’s journey reflects passion, perseverance, and self-belief. From winning beauty pageants to acting in dramas and leading a bhajan group, she embodies versatility and determination.

Her story inspires many, proving that with hard work, one can excel in multiple fields and make a lasting impact. As she continues her journey, Swarita

Swarita Toraskar

remains committed to her dreams, embracing opportunities while inspiring others.

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Swarita Toraskar, owning the frame

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Dancers

Amit Rajput & Sakshi Sushant Shet Kurtarkar

Amit Rajput and Sakshi Sushant Shet Kurtarkar, Goa’s top dance duo, have won reality shows, choreographed Bollywood stars, and aim to establish Goa’s biggest dance academy to train future talent.

Article by: Team ItsGoa

Images by: Amit Rajput & Sakshi Sushant Shet Kurtarkar

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Amit Rajput and Sakshi Sushant Shet Kurtarkar are redefining the art of dance in Goa and beyond.

Hailing from Ponda, Goa, this dynamic duo has established themselves as passionate dancers, choreographers, and performing artists, making an indelible mark in the Indian dance industry. Their dedication to the craft has not only won them prestigious titles but also opened doors to some of the biggest platforms in entertainment.

A Trailblazing Journey in Dance

Amit and Sakshi’s journey into dance began as a passion, eventually transforming into a career filled with remarkable achievements. Their most notable accomplishment came when they became the first and only Goans to win the popular TV reality show India Banega Manch. Their success story, however, does not stop there. They were semi-finalists on India’s Got Talent Season 5 and have participated in several other reality shows, including Dance Plus Season 2 and High Fever – Dance Ka Naya Tevar.

Their talent and dedication have also led them to the world of choreography, where they have worked on renowned dance reality shows like Dance India Dance and Super Dancer.

Influences and Artistic Development

Their artistic approach has been shaped by some of the finest dancers in the world. Amit and Sakshi draw inspiration from international dance icons known for their discipline and innovation. Their deep respect for structured training and continuous learning is evident in their performances and teaching methods.

Amit’s foundation in classical dance, particularly Bharatanatyam, provided him with the technical finesse that he later expanded by mastering Bollywood, freestyle, and Latin dance forms such as Salsa and Bachata. Their rigorous training includes workshops with global dance champions like Oliver Marcelo Pineda (10-time World Salsa Champion), Karen & Ricardo (9-time World Champions), and Andrea & Silvia (World Bachata Champions). These experiences have enriched their skills and influenced their distinctive style.

Amit and Sakshi Achievements in Competitions and Commercial Projects

Over the years, Amit and Sakshi have left an impressive footprint in national and international dance circuits. Some of their most significant achievements include Winner of India Banega Manch (Season 1) on Colours Channel Semi-finalists on India’s Got Talent (Season 5) Top 6 in Dance Plus (Season 2) Top 9 in High Fever – Dance Ka Naya Tevar Grand Finalist in Uggram Ujjwalam on South Manorama Channel All Asia Latin Professional Champion of Champions (2016-17) Runner-up at the World Salsa Championship in Hong Kong (2012) Multiple wins in All India and All Asia Bachata & Salsa Pro Couple Competitions.

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Performing for corporate’s weddings and events

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Overcoming Challenges and Staying Motivated

While their journey has been filled with accolades, it has not been without challenges. Early on, balancing academic commitments with dance training was a hurdle.

Amit and Sakshi with remo d’souza

However, their discipline and passion for the art helped them navigate this phase with ease. Unlike many artists, Amit and Sakshi have not faced major professional setbacks, a testament to their consistent dedication and ability to adapt.

Their ability to remain stress-free before performances stems from a lifelong love for the stage. To maintain a clear and creative mindset, they practice meditation, allowing them to stay focused and deliver mesmerising performances.

Vision for the Future

Choreographer for movie Kabil Beyond competitions, they have contributed significantly to Bollywood and commercial dance projects. They choreographed Hrithik Roshan in Kaabil under Ahmed Khan’s direction, worked with Remo D’Souza and Suraj Pancholi in Time to Dance, and designed dance sequences for Anushka Sharma’s television commercial. Their work on reality shows like Dance India Dance and Super Dancer further cemented their place as leading choreographers.

Amit and Sakshi are determined to take Goan dance talent to new heights. This institution will serve as a platform for young, aspiring dancers to receive world-class training and mentorship. They hope to nurture students who will go on to compete in national and international dance reality shows, bringing more accolades home to Goa.

The Creative Process Behind Choreography

For Amit and Sakshi, choreography is more than just movement—it is a storytelling experience. Every performance starts with understanding the theme, music, and emotions behind the piece. Their approach integrates technical excellence with expressive storytelling, ensuring their routines captivate audiences. Whether they are choreographing for films, reality shows, weddings, or corporate events, they focus on precision, creativity, and innovation.

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Winning moment of reality show India Banega Manch

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Upcoming Projects and Collaborations

Their journey is far from over, with exciting projects lined up Dance Hatke Celebrity Event: Successfully completed six seasons, with Season 7 on the horizon Bollywood Dabangg: A platform for Goan students to showcase their talent Dance Ka Maha Yudh: A national solo dance competition they are collaborating with to support young talent Corporate & Wedding Performances: Continuing to choreograph and perform for large-scale events.

Advice for Aspiring Dancers

Amit and Sakshi believe that success in dance requires a combination of passion, strategy, and resilience. Their advice to upcoming dancers includes Train Smart, Not Just Hard – Focus on technique, cross-training, and injury prevention Network and Stay Visible – Attend industry workshops, connect with professionals, and utilise social media Develop a Unique Style – Learn from others but strive to create your own artistic identity Be Open to Feedback – Constructive criticism is a tool for growth; embrace it Understand the Business Side – Learn about contracts, branding, and financial management to sustain a long-term career.

Participated at various TV reality shows The Future of Dance and Social Media

Digital platforms have revolutionised dance, providing global exposure and career opportunities.

Amit and Sakshi acknowledge the power of social media in transforming dance careers, allowing artists to monetise their skills, collaborate internationally, and explore new creative mediums.

However, they emphasise the importance of authenticity and mindful content creation to maintain artistic integrity.

Conclusion

Amit Rajput and Sakshi Sushant Shet Kurtarkar are more than just dancers—they are storytellers, mentors, and innovators in the world of performing arts. Their journey from passionate performers to reality show champions and Bollywood choreographers is an inspiration to dancers everywhere.

Amit and Sakshi

As they continue to break barriers and push creative limits, their legacy will undoubtedly influence generations of aspiring artists, proving that with discipline, creativity, and dedication, the stage is limitless.

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Content creator

Alirio Menezes

Alirio Menezes, known as JollyGoan, is a digital content creator blending humour and Goan culture in viral skits. His spontaneous, engaging style spreads positivity and connects with audiences online.

Article by: Team ItsGoa

Images by: Alirio Menezes

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In the world of digital content creation, where trends

Building an Engaged Community

change in the blink of an eye, one name has remained a constant source of joy and entertainment

For Alirio, content creation isn’t just about making

—Alirio Menezes. Known to his audience as

people laugh—it’s about building connections. He

JollyGoan, Alirio has carved out a niche for himself

actively engages with his followers, responding to

with his infectious humour, relatable skits, and a

comments and DMs, ensuring his audience feels

personality that radiates positivity.

valued. Some of his most rewarding moments come from messages where people share how his content

From Stage to Screen: The Journey of JollyGoan

brightened their day or helped them through difficult times.

Hailing from Goa, Alirio has always been a natural performer. Whether it was participating in Konkani

To keep things fresh, he constantly observes

Tiatr, fancy dress competitions, or grabbing the mic

everyday situations, incorporates trending topics

as an emcee, he was always drawn to entertaining

with his unique twist, and stays true to his dramatic

people. However, his journey into content creation

and fun-loving persona. His ability to evolve while

truly began with the rise of TikTok, where his

maintaining authenticity has been key to his growing

humorous reels quickly gained traction. Encouraged

success.

by his growing audience, he transitioned to Instagram and is now on the verge of launching his own YouTube channel.

A Unique Blend of Comedy and Culture

Alirio’s content is best described as a mix of comedy, relatability, and Goan culture. His skits often highlight everyday life experiences, exaggerated reactions, and humorous takes on social situations.

With an ability to find laughter in the mundane, he connects effortlessly with his audience, making them feel like they are part of his journey. His inspirations include well-known creators like Shermont_22, Kushakapila, and onlyemilina, who have influenced his comedic style.

The Creative Process: Chaos with a Dash of Structure

Unlike many content creators who follow strict posting schedules and planned strategies, Alirio’s creative process is more spontaneous. While he aims to post regularly—especially on Wednesdays to combat midweek blues—his best ideas often come to him unexpectedly. Whether he’s eating, driving, or pretending to be productive, inspiration strikes at random. Once an idea takes hold, he quickly records it, edits using CapCut, and shares it with his followers, hoping for a positive response from the internet gods.

Leaning on a barrel, soaking in the wine and the views of Tbilisi - Georgia

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Alirio Menezes

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Overcoming Challenges and Staying Motivated

Collaborations and Future Aspirations

Like every content creator, Alirio has faced his share

Alirio’s work has already caught the attention of

of challenges. Negative comments and online trolls

brands and fellow creators, leading to collaborations

are an unavoidable part of the digital space, but he

such as his recent partnership with _Your.wish_10.

refuses to let them bring him down. Instead, he

Looking ahead, he is determined to expand his

chooses to focus on the positive feedback and

presence on social media, establish his YouTube

remains driven by his ultimate goal—spreading

channel, and continue refining his craft. Beyond

happiness through his content. In fact, he often

personal growth, he also hopes to inspire other

turns criticism into comedy, proving that a sense of

aspiring content creators. His advice to newcomers?

humour is the best armour against negativity.

Just start! Perfection isn’t necessary—what matters is being authentic, engaging with your audience, and

When content creation feels overwhelming, Alirio

enjoying the process.

finds motivation in his surroundings, conversations, and even the simple joys of Goan life. Additionally,

Breaking Stereotypes and Spreading Positivity

his audience plays a big role in inspiring new content, as many followers send in ideas that spark

A strong advocate for self-expression, Alirio believes

his creativity.

in breaking stereotypes through his content. He also addresses common misconceptions, such as the idea that bodybuilders (a group he respects) are aggressive when in reality, they are some of the most disciplined and grounded individuals.

When he’s not creating content, Alirio enjoys indulging in his guilty pleasure—Red Velvet cream cheese cake. However, he balances his love for sweets with healthier alternatives, proving that fun and fitness can go hand in hand. His dedication to his craft is so strong that he has even continued working out despite injuries—a testament to his resilience.

The Road Ahead: More Laughter, More Creativity

With an ever-growing fan base and a wellspring of creativity, Alirio Menezes is poised to elevate his digital journey like never before. From crafting viral reels to producing captivating YouTube videos and diving into exciting collaborations, his brand JollyGoan continues to win hearts and bring joy to screens everywhere.

Whether he's sharing a slice of Goan life or delivering laughs with his signature charm, Alirio knows exactly how to keep his audience hooked. As he always says, “If you’re having fun, your followers

embracing the Dubai corporate grind one step at a time

will too!” — and with his infectious energy and genuine love for content creation, there's no doubt that Alirio's journey is only just beginning. The best is yet to come!

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content creator

Komal Marathi Komal Marathi, a beauty advisor at Nykaa, balances her full-time job with content creation in fashion, travel, and food, inspiring others with her dedication, creativity, and time management skills.

Article by: Team ItsGoa

Images by: Komal Marathi

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Komal Marathi: Crafting Stories Through the Lens

The Balancing Act: Work and Content Creation

In the ever-evolving world of digital content, where creativity meets passion, Komal Marathi stands out as a dedicated and dynamic content creator.

A beauty advisor at Nykaa Cosmetics by profession, Komal has seamlessly balanced her full-time job with her love for content creation, proving that dedication and time management can turn passion into reality.

Juggling a full-time job from 9 AM to 6 PM while maintaining an active presence as a content creator is no easy feat. Komal has mastered the art of time management by utilising her week off and free time effectively. She dedicates these moments to filming, editing, and engaging with her audience, ensuring that she remains consistent without compromising on quality.

The Beginning of a Creative Journey

Tools of the Trade

Komal’s journey into content creation was born from her natural affinity for the camera and her fascination with video production. From a young age, she enjoyed being in front of the lens, and as she delved deeper into editing, she discovered an entirely new realm of possibilities.

To bring her creative vision to life, Komal primarily relies on editing software like InShot and VN. These tools allow her to craft visually appealing and seamless videos, enhancing the storytelling aspect of her content. Her ability to edit with precision and attention to detail has played a crucial role in shaping her unique style.

Over time, what started as a casual interest transformed into a serious endeavour, leading her to explore the intricacies of storytelling through visual media.

Niche and Creative Expression

A creator with diverse interests, Komal’s content spans across fashion, travel, and food—three elements that allow her to combine aesthetics with experience. Her love for exploring new places and capturing unique moments fuels her creativity, making her videos engaging and relatable.

Whether it’s showcasing the latest fashion trends, chronicling her travel adventures, or indulging in the culinary world, Komal ensures that her audience is always treated to fresh and vibrant content.

Inspirations and Influences

Every creator draws inspiration from different sources, and for Komal, her biggest influences come from her favourite content creators, her travel experiences, and her deep love for storytelling.

Watching others push creative boundaries motivates her to experiment with new ideas and refine her craft continuously.

Komal Marathi www.itsgoa.com

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Komal Marathi, a beauty advisor at Nykaa

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Overcoming Challenges

Growth and Opportunities

One of the biggest challenges Komal has faced in her journey is managing her time efficiently. With a full-time job demanding her attention, finding the right balance between work and content creation was initially overwhelming.

Komal’s dedication to her craft has not gone unnoticed. Her consistent efforts and creative flair have opened doors to exciting collaborations with fellow creators and valuable partnerships with wellknown brands. These experiences have allowed her to significantly expand her reach, engage with a more diverse audience, and build a strong digital presence. More importantly, each collaboration has contributed to her personal and professional growth, strengthening her confidence and reinforcing her belief in the power of perseverance, passion, and staying true to one’s vision. Through these opportunities, Komal continues to evolve as a content creator while inspiring others to follow their creative dreams.

However, her disciplined approach and unwavering passion for creativity have helped her overcome these obstacles. By making the most of her free time and staying consistent, she has successfully built a growing digital presence.

Staying Motivated and Inspired

Like any content creator, Komal experiences moments of creative blocks or exhaustion. However, she stays motivated by revisiting the reasons she started this journey in the first place. Watching inspiring creators, taking short breaks, and allowing herself to reset help her maintain her enthusiasm and continue producing high-quality content.

Advice for Aspiring Content Creators

For those looking to embark on their own content creation journey, Komal shares a simple yet powerful message: stay consistent, be yourself, and create content that genuinely excites you. Growth in the digital space takes time, but by continuously learning, experimenting, and embracing new ideas, aspiring creators can refine their skills and carve a niche for themselves.

Most importantly, she encourages them to take the leap—starting is often the hardest part, but improvement comes with experience.

Looking Ahead

With a strong foundation and a clear vision, Komal Marathi continues to evolve as a content creator.

Her journey is a testament to the fact that passion, when coupled with dedication and smart time management, can lead to incredible opportunities.

Kerala diaries with Komal

As she explores new avenues and refines her craft, her audience can expect even more engaging and inspiring content in the future. Komal’s story serves as an inspiration for those who dream of balancing their careers with their creative passions. With perseverance, adaptability, and a love for storytelling, she is steadily carving a unique space in the digital world, one video at a time.

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Komal Marathi

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press release

HCCB's Community Project Launched in Goa

HCCB’s Project SHINE supports Goa’s communities with smart boards, clean water, solar energy, and skill training, empowering women, students, and workers while fostering sustainability through healthcare and education initiatives.

Article & Images by: Team ItsGoa

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Women at the Mahila Bhavan located at Chicalim Joggers Park learning the skill of stitching, thanks to sewing machines which were donated to them by Hindustan CocaCola Beverages as part of the latter's CSR initiative Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, has reinforced its commitment to community development in Goa through its flagship CSR program, Project SHINE. These initiatives, which include handing over of sewing machines, installing digital smart boards in schools, providing water filtration units, setting up solar-powered streetlights, and organising health camps, further HCCB's mission to empower local communities through sustainable development. Shri Mauvin Godinho, Hon’ble Minister of Transport, Industries, Panchayat, and Protocol, Government of Goa, inaugurated these initiatives at a special event held in Goa, in the presence of local officials, community members, and beneficiaries.

As part of its community development initiative, by targeting SHGs at the grassroots level, HCCB ensures that its support is focused and effective, making a tangible difference in the lives of these women. The company is equipping 50 beneficiaries from Self-Help Groups (SHGs) with industrial-grade sewing machines. This effort aims to promote women's empowerment, livelihood, and

entrepreneurial growth by providing them with the necessary skills and tools to earn a sustainable income.

As part of its focus on enhancing education through technology, HCCB has installed digital smart boards in multiple educational institutions, including Government Primary School, Keri; Government Primary School, Charavne; and Keshav Smruti High School and Higher Secondary School, Salcete, South Goa equipping students and supporting teachers in integrating digital tools into their classrooms.

Strengthening access to clean drinking water, HCCB has installed RO water filtration units at key community and public spaces, including Keshav Smruti Bal Vikas High School, Upasnagar; Wealth Out of Waste (WooW) Waste Management Plant at Chicalim in Industrial Estate; and Joggers Park, Chicalim, Dabolim. These filtration units ensure that students, workers, and residents have access to safe and purified drinking water.

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In alignment with its commitment to clean energy and sustainable infrastructure, HCCB has installed solar-powered streetlights and solar panels at Joggers Park, Chicalim, and solar panels at Wealth Out of Waste (WooW) enhancing visibility and security in public spaces.

Recognising the importance of healthcare accessibility, HCCB has conducted health camps at PM Shri L.H.B.D Government High School, Thane Sattari, Goa, and Chicalim Joggers Park, Chicalim Dabolim, South Goa, providing essential medical checkups and wellness awareness programs for the local population.

Through Project SHINE, HCCB remains actively engaged in skill development training for women and youth, as well as digital and financial literacy programs. To date, HCCB has positively impacted over 20,000 individuals across Goa through its various CSR initiatives.

Speaking at the event, Shri Mauvin Godinho, Honourable Minister of Transport, Industries,

Panchayat, and Protocol, Government of Goa, said, “I commend Hindustan Coca-Cola Beverages for their strong commitment to community development in Goa. By investing in digital smart boards, clean drinking water initiatives, and skill training programs, HCCB is making a real difference in people's lives.

Their efforts align with our government's vision for a prosperous Goa and demonstrate the positive impact that can be achieved through effective public-private partnerships. I look forward to their continued contributions.”

Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer, HCCB, added, “. At HCCB, we are committed to investing in the communities we serve. Our initiatives in Goa focus on empowering local communities through education, clean water, and skill development. We believe that by supporting the development of these communities, we can help create self-reliant and empowered communities and contribute to a brighter future for all. We appreciate the support of the government and look forward to continuing our collaborative efforts to drive positive change.”

Hon. Minister Mauvin Godinho along with members of Mahila Bhavan inaugurating HCCB's community development initiative in Goa www.itsgoa.com

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