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SkyBus Launched Account-Based Ticketing System and Mobile Ticketing
Category
Intelligent Mobility Award
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Submitting Organisation
SkyBus
Collaborating Partners
Fujitsu Australia
Masabi
SkyBus, Fujitsu and Masabi worked to develop a next-generation Account-Based Ticketing solution, powered by Masabi’s Justride platform. The solution gives SkyBus passengers the ability to purchase tickets anywhere, anytime and enables fully contactless ticketing, with new Justride Validation units installed across the fleet. The solution is deployed in Melbourne, Brisbane, and Hobart, and supports online ticket purchases, onboard and self-service kiosks, with over a million people having used the service since launch.
The Covid-19 pandemic highlighted the need for seamless, low-touch and Covid-safe contactless payment solutions to drive passenger uptake, ensure safety, and help ridership recover as the situation normalised – while providing an easily implementable solution that could withstand similar events. Masabi and Fujitsu’s approach meant that SkyBus could quickly implement a complete Account-Based Ticketing system, removing the need for passengers to interact with staff and physical ticketing infrastructure, while massively increasing convenience– with passengers able to use their phones to buy tickets and passes anytime, anywhere with an upgrade path to open payments, making using SkyBus services easier than ever before.
The cloud-native solution is integrated and managed by Fujitsu using Masabi’s world-leading Justride suite of APIs, and its mobile ticketing SDK. Thanks to Masabi’s Fare Payments as a Service model, SkyBus will benefit from regular updates and a future-proof roadmap, keeping up with the pace of technology change. By making public transport easier and more convenient to access, SkyBus, Fujitsu and Masabi are enabling people to move away from the use of private cars, helping to reduce congestion and pollution in city centres and around airports, and helping achieve social and environmental goals. Masabi’s Justride has helped transport authorities across the world increase accessibility and efficiency and drive passenger uptake, moving more people away from private vehicles and onto public transport.
