Customer Activation Toolkit
What is FLAMEfix dFx?
FLAMEfix dFx is a H3 treated timber product impregnated with a fireretardant solution designed to withstand Bushfires. This innovative treatment penetrates deep into the timber, providing long-lasting protection without compromising workability or appearance.
®
THE BEST DEFENCE FOR YOU AND YOUR
HOME AGAINST BUSHFIRES is FLAMEfixx
It's Renewable Low-Energy Trade familiarity Cost and time-effective Durable
Responsibly sourced timber is a naturally renewable resource.
Timber uses substantially less fossil fuel energy per unit volume than steel, concrete, or aluminium
Building with timber is familiar to most of us, making it easier to find and hire people with the skills required.
Timber is an affordable material for construction, especially when compared to other conventional building materials.
Protection against Termites (insects) & Fungal Decay (rot)
What are Bushfire Attack Levels?
A
Bushfire Attack Level (BAL), as defined in AS 3959–2009, considers the type of the surrounding vegetation, the distance of the vegetation from the site and the effective slope of the land under the classified vegetation.
Bushfireprovisionsapplyto Class1buildings
Class2&3buildings
AssociatedClass10abuildings
FindyourBALrating
Ifyouarebuidingahouseyoucancheckyourlands BALratngonine
TheWoodSolutionsBushfreCalcuatorV21isan online(tofaciitateupdating)designtoolthat enablesbuildingdesgners,buiders,regulators,and homeownerstodeterminetherelevantBushfre AttackLevel(BAL)foraspecificbuildingsite
TheBuildingCodeofAustraliaPerformanceRequirementP2.3.4(withsimilarwording forClass2and3buildings)says:“Bushfireareas:AClass1buildingandanyassociated Class10abuildingsmustbedesignedandconstructedtoreducetheriskofignition fromabushfirewhilethefirefrontpasses.”
Where can FLAMEfixx be used?
FLAMEfixx is tested and certified for use in all BAL areas up to and including BAL 40.
BAL-12.5
Ember attack with heat flux of up to 12.5kW/m2
BAL-19
Increasing levels of ember attack and ignition of debris with a heat flux of up to 19kW/m2
BAL-29
Increasing levels of ember attack and ignition of debris with a heat flux of up to 29kW/m2
BAL-40
Increasing levels of ember attack and ignition of debris of 40kW/m2 and increased likelihood of exposure to flames.
Product Range
AboutTheFLAMEfixxdFx®
Range
The FLAMEfixx dFx® product range currently is designed to cater to the specific needs of the outdoor decking and exterior staircase markets, offering tailored solutions for enhanced fire protection in high-risk areas.
Each product in the range is formulated to meet the rigorous demands of outdoor environments, ensuring durability and performance in the face of harsh weather conditions and potential fire hazards.
Structural MGP10
90x45mm, 140x45mm, 190x45mm
Structural F7
240x45mm, 290x45mm
Lengths 3.6m, 4.2m, 4.8m, 5.4m, 6.0m
Decking 90x22mm
Lengths 3.6m, 4.2m, 4.8m, 5.4m, 6.0m
Coming Soon
The soon-to-be-released FLAMEfixx BAL 40 timber cladding is set to revolutionise the market by providing a natural timber solution that meets BAL 40 bushfire attack level requirements. Designed for high-risk fire zones, this cladding offers superior fire resistance while retaining the aesthetic appeal and workability of real timber.
Unlike many alternative fire-rated materials, FLAMEfixx BAL 40 delivers both compliance and design flexibility, giving architects, builders, and homeowners greater freedom to create beautiful, sustainable, and bushfire-safe homes. IntroducingFLAMEfixxBAL40TimberCladding–AGame ChangerforBushfireConstruction
Flammability Test Standards
FLAMEfixx dFx undergoes rigorous testing to ensure superior fire performance. AS 3837 (BAL 29) measures ignition time, heat release, flame spread, and smoke production using a cone calorimeter.
AS 1530.8.1 (BAL 12.5 to BAL 40) simulates real-world exposure, testing how timber decking, sub-floors, and weatherboards respond to radiant heat and embers. AS 1530.3 assesses ignition, flame spread, smoke generation, and heat release.
FLAMEfixx dFx excels in fire resistance, achieving a Spread of Flame Index of 0, Heat Evolved Index of 2, and Smoke Index of 1 (on a scale of 0–10), making it ideal for fire-prone areas.
Installation Guidelines
Followstandardpreparationmethodsforinstallingtreatedtimberandstoreitinadry,wellventilated location.
FLAMEfixxshouldbesizedandinstalledinaccordancewithAustralianStandardsAS1684ResidentialFramed ConstructionParts2,3or4.
Ensuretheboardsareequaltotheoriginalsize.
Anytimberexposedthroughcuttingornotchingmustberecoatedwithanapprovedpreservativesealer (e.g.,ProtimSolignumXJ,TanalisedEnSeal,orTanalisedEcoseal).
Applyacoatofpenetratingoil(CutekorUniversalTimberOil)toallcuts,notches,andholesbefore installation.
AllfastenersshouldbeClass3Galvanisedor304or316StainlessSteel.
Removealldirt,dust,orcontaminantsfromtheboardsurfaceorsubstrate.
Fillanydefects,damage,ornailholeswithcompatibleexteriorfiller.
Onceinstalled,applyanothercoatofpenetratingoiltoprotecttheproductduringandafterconstruction.
Edge Branding
All decking, screening and structural timber are edge-branded with the logo, BAL rating, treatment plant number & chemical identification number and Hazard Class [H3] all in a single, rectangular grid. Also included is the relevant Australian Standards.
For Joists and Bearers this should be facing down so it can be reviewed on site by a certifier or relevant authority.
Span Tables
FLAMEfixx spans the same as standard Treated Pine
Fasteners
All fasteners and fixings used with FLAMEfixx are required to be Class 3
Galvanised, 304, or 316 stainless steel.
CLASS3GALVANISED
An externally rated corrosion method, Class 3 Galvanised fasteners can be used in general outdoor applications
• Externally rated
• Matte silver finish
Class 3 rated fasteners are not recommended for applications within 5km of breaking surf or in close proximity to swimming pools.
304 Stainless Steel is one of the most common materials used for fasteners. 304 Stainless Steel:
• Protects the screw from corrosion in most external applications
• Has an attractive silver finish
• Is the material of choice for most decking professionals 304 Stainless Steel is not recommended for applications within 1km of breaking surf or in close proximity to swimming pools.
316 Stainless Steel is a marine grade of Stainless Steel 316 Stainless Steel:
• Offers the greatest resistance from corrosion
• Can be used in severe environmental conditions
• Has an attractive silver finish
• Can be used in close proximity to salt water bodies like the ocean and swimming pools
304STAINLESSSTEEL
316STAINLESSSTEEL
Coating FLAMEfixx
FLAMEfixx chemistry is alkaline and consequently not compatible with every Wood Stain or Paint Coating.
FLAMEfixx must be coated with penetrating oils like Cutek Extreme CD50 or Universal Timber Oil.
Both penetrating oils offer a highly diverse aesthetic when used in conjunction with their array of colour tints.
Product Technical Statement
What is a PTS?
A product technical statement (PTS) is a detailed document that outlines the specifications, performance characteristics, and compliance standards of a particular product. It serves as a comprehensive guide, providing essential information on the product's materials, installation procedures, and safety features. For a product like FLAMEfixx dFx® a fire-resistant solution, the technical statement is crucial because it ensures that all aspects of its application are clearly understood and adhered to.
Why is the PTS so important?
This document is the go-to reference for architects, engineers, and certifiers, as it guarantees that FLAMEfixx dFx® meets the necessary fire safety standards and performs effectively in your project. By consulting the product technical statement, you can ensure the correct usage, maintain compliance with regulations, and achieve optimal results.
Fire Testing Certification
FLAMEfixx has undergone extensive fire performance testing, meeting key Australian standards for flammability and bushfire resistance. Certified to AS 3837, AS 1530.8.1, and AS 1530.3, FLAMEfixx is proven to deliver reliable fire protection across various applications.
These certifications confirm its compliance with BALrated requirements, ensuring suitability for use in bushfire-prone areas. Full test reports and certification documents are available upon request, providing assurance of FLAMEfixx’s safety, durability, and performance.
What is Codemark?
The CodeMark Certification Scheme (CodeMark) is a voluntary third-party building product certification scheme, administered by the Australian Building Codes Board (ABCB).
Why is Codemark so important?
CodeMark is designed to provide confidence and certainty to regulatory authorities and the market, through the issue of a Certificate of Conformity. This is one of several options available for meeting the ‘evidence of suitability’ requirements of the National Construction Code (NCC).
Brochure
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What is it? To help customers make informed decisions, detailed test reports, installation guides, and product brochures are available, providing essential information on performance, compliance, and best practices for use.
Touchpoint:Website, printed and displayed in-store
Case Study
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What is it? A recent case study on Boutler Stairs in Bunbury, WA, showcased its exceptional fire performance in a real-world application. This project demonstrated FLAMEfixx’s durability, compliance with AS 3837 (BAL 29), AS 1530.8.1 (BAL 12.5 to BAL 40), and AS 1530.3
Touchpoint:Website, printed and displayed in-store
Social Media - Instagram Post
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Multiple versions created for you
What is it? Instagram posts are an opportunity to convey a brand’s personality, values, and products while building a stronger connection with your audience. Instagram posts are perfect for promoting VistaClad with engaging, informative and educational content.
Touchpoint: Social Media - Instagram Post
Important: Use Hashtags to improve your reach #flamefixx #itiau
Important: Tag @iti_aus on all posts so we can share.
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Do you need help? We have a guide that can help you utilise Instagram Posts to promote FLAMEfixx, download a copy here.
Social Media - Instagram Stories
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What is it? Vertical, full-screen photos or videos that allow you to add interactive tools like stickers, polls, and AR filters that vanish after 24 hours. Instagram Stories are perfect for promoting brands like FLAMEfixx with engaging, time-sensitive content to your many followers.
Touchpoint: Social Media - Instagram Stories
Multiple versions created for you
Important: Use a Hashtag to improve your reach #flamefixx #itiau
Important: Mention @iti_aus on all Stories to increase your reach.
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Do you need help? We have a guide that can help you utilise Instagram Stories to promote FLAMEfixx, download a copy here.
Social Media - Facebook Post
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Multiple versions created for you
What is it? Facebook posts are a fundamental element of an effective social media strategy. They offer a platform to share a variety of content, from text and images to videos and links, allowing businesses to connect with their audience, share updates, and engage in meaningful conversations.
Touchpoint: Social Media - Facebook Post
Important: Use a Hashtag to improve your reach #flamefixx #itiau
Important: Mention @iti_aus on all posts to increase your reach.
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Do you need help? We have a guide that can help you utilise Facebook Posts to promote FLAMEfixx, download a copy here.
Social Media - LinkedIn Post
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Multiple versions created for you
What is it? LinkedIn is a professional networking platform that goes beyond normal social media. It serves as an invaluable tool for businesses to establish and nurture their professional identity as it operates on a B2B level. LinkedIn should be a part of your Social Media strategy.
Touchpoint: Social Media - LinkedIn Post
Important: Use a Hashtags to improve your reach #flamefixx #itiau
Important: Mention @iti_aus on all posts to increase your reach.
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Do you need help? We have a guide that can help you utilise Linkedin promote FLAMEfixx, download a copy here.
Product Images
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What is it? Websites are a must and having product images that you can display on your website allow you to attract new customers and service existing customers easier. Along with the image be sure to have a clear and concise product name that contains the word FLAMEfixx to help with SEO.
Touchpoint:Your Website product pages, online store and google shopping
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To help streamline this process we have created a standard upload template on excel, this template can be easily changed to suit most web platforms. If you require a customised upload template created please reach out to your ITI Representitive.
Online Training
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What is it? Being trained on the FLAMEfixx range is crucial for effective sales because it equips you with the necessary knowledge and confidence to address customer inquiries and concerns accurately. Being well-informed allows you to articulate the benefits, features, and unique selling points of the range, thereby building trust with potential buyers.
Furthermore, product training helps you anticipate and overcome objections, leading to higher conversion rates and increased customer satisfaction. Ultimately, thorough training on products it fosters credibility, enhances communication, and significantly boosts sales performance.
Touchpoint: External and Internal staff, key customers and installers
Need further information?
Contact your ITI Australia Account Manager if you’d like further information or support around activating these digital assets or an marketing intitiaves provided by IT ITI Australia are committed to your success, if you would like or need custom content created to suit you specific business needs please email justinn@iti.net.au
