Design Pine - Customer Activation Toolkit October 2023

October 2023

DIGITAL MARKETING

Customer Activation Toolkit

Design Pine has turned 20 Years old.

Customer Activation What is happening?

Radio Advertisments commenced from Oct 23, 2023

Triple M Sydney & Newcastle Other markets to potentially follow Focused on 7 strategic keywords and phrases

Website Assets

Social Media

Website Banners Website Blogs Image Assets

Assets to suit different platforms Social Media copy to support posts

Google Ad Words Targeted Advertising at the Builder Measurable Results

Trade Quality

Exterior Timber Products

Performance

Campaign focused on 7 strategic keywords and phrases

Australian Conditions

Fit for Purpose

Trust

Blue (Primer)

When using any of this content or hearing the radio advertisements you will see or hear these 7 keywords used extensively.

Utilise these 7 keywords in your own marketing when using the ITI Assets provided to take advantage full advantage of the campaign.

As heard on Triple M, listen to our 2 commercials here.

Commercial 1

Commercial 2

Why is Digital Marketing so Important?

In today's digital age, customer activation is about connecting with your audience where they spend a significant portion of their time - online.

Digital marketing is an indispensable tool for doing so effectively, efficiently, and with measurable results.

How To Use This Digital Marketing Activation Kit On each of the following pages, you’ll see a link to the assets available.

Each of these can be utilised within your own digital marketing touchpoints.

There are multiple options so you can choose to do multiple posting over several weeks, or several posts a week and with multiple versions you wont be duplicating any content.

Mix and Match posts by using different assets, utilise the copy provided or write your own. Remember to utilise all or some of the 7 keywords and be sure to tag @iti_aus on all posts.

New Logo Click here

What is it? To celebrate this milestone we have crafted a new Design Pine logo that identifies the milestone including the years of service 2003-2023.

Touchpoint: If your currently using the Design Pine logo on your website or in any of your own marketing intitiaves this new logo can be used to replace it.

Multiple options available so whatever the background there will be a logo option for you to be able utilise.

For convieniance we have also created this icon that can be placed alongside or with the existing Design Pine logo, for situations where changing the logo is difficult.

Website Banners Click here

What is it? Website banners produced in several different sizes to suit standard website platforms Touchpoint: Your Website home page and / or product pages

Social Media - Instagram Post Click here

What is it? Instagram posts are an opportunity to convey a brand’s personality, values, and products while building a stronger connection with your audience. Instagram posts are perfect for promoting Design Pine with engaging, informative and educational content.

Touchpoint: Social Media - Instagram Post Important: Use a Hashtags to improve your reach #designpine #exteriortimber #tradequality #timbersolutions #fitforpurpose #20yearsstrong Important: Tag @iti_aus on all posts so we can share.

Multiple versions created for you

Click here

Do you need help? We have a guide that can help you utilise Instagram Posts to promote Design Pine, download a copy here.

Social Media - Instagram Stories Click here

What is it? Vertical, full-screen photos or videos that allow you to add interactive tools like stickers, polls, and AR filters that vanish after 24 hours.

Instagram Stories are perfect for promoting brands like Design Pine with engaging, time-sensitive content to your many followers.

Touchpoint: Social Media - Instagram Stories Multiple versions

Important:

created for you

Use a Hashtag to improve your reach #designpine #exteriortimber #tradequality #timbersolutions #fitforpurpose #20yearsstrong

Important: Mention @iti_aus on all Stories to increase your reach.

Click here

Do you need help? We have a guide that can help you utilise Instagram Stories to promote Design Pine, download a copy here.

Social Media - Facebook Post Click here

What is it? Facebook posts are a fundamental element of an effective social media strategy. They offer a platform to share a variety of content, from text and images to videos and links, allowing businesses to connect with their audience, share updates, and engage in meaningful conversations.

Touchpoint: Social Media - Facebook Post Important:

Use a Hashtag to improve your reach #designpine #exteriortimber #tradequality #timbersolutions #fitforpurpose #20yearsstrong

Important: Mention @iti_aus on all posts to increase your reach.

Multiple versions created for you

Click here

Do you need help? We have a guide that can help you utilise Facebook Posts to promote Design Pine, download a copy here.

Social Media - LinkedIn Post Click here

What is it? LinkedIn is a professional networking platform that goes beyond normal social media. It serves as an invaluable tool for businesses to establish and nurture their professional identity as it operates on a B2B level.

LinkedIn should be a part of your Social Media strategy.

Touchpoint: Social Media - LinkedIn Post Important:

Use a Hashtags to improve your reach #designpine #exteriortimber #tradequality #timbersolutions #fitforpurpose #20yearsstrong

Important: Mention @iti_aus on all posts to increase your reach.

Multiple versions created for you

Click here

Do you need help? We have a guide that can help you utilise Linkedin promote Design Pine, download a copy here.

Blogs Click here

What is it?

Blogs are articles used on online platforms or websites that contain a series of informational or educational articles. These posts can be written by a business for you or you can write your own, and they work best when supported by banners and images.

Touchpoint: Your Website Blog section, news pages or used as email marketing.

Important: Use a Hashtags to improve your reach #designpine #exteriortimber #tradequality #timbersolutions #fitforpurpose #20yearsstrong

Multiple versions created for you

Important: Mention @iti_aus when sharing Blogs on Social Media to increase your reach.

Click here

Do you need help? We have a guide that can help you utilise Blogs to promote Design Pine, download a copy here.

Image Libary Click here

What is it? Exclusive access to our Design Pine Flickr account where you can download hi-res images selected by the Design Pine marketing team.

Touchpoint: Website or Social Media Image Use: Download a copy of the ITI Image use policy here

Need further information?

Contact your ITI Australia Account Manager if you’d like further information or support around activating these digital assets or any marketing intitiaves provided by ITI. ITI Australia are committed to your success, if you would like or need custom content created to suit your specific business needs please email justinn@iti.net.au

Thank You