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aNNO IV - N. 3-4 4-6 MaRCH 2025
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ALLEGATO A TRAVEL QUOTIDIANO N. 7-8 DEL 13-14 MARZO 2025 POsTE ITALIANE sPA - sPED. IN Abb. POsT. D.L. 353/2003 (cONV. IN L. 27.02.2004, N° 46), ART. 1, cOMMA 1, c1-TR-0143 - PREZZO PER cOPIA € 0,10
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Piedmont’s 2025 tourism vision «We are aiming for a Piedmont within everyone’s reach,- says Marina Chiarelli, regional councillor for tourism, culture and sport, - a region committed to breaking down architectural barriers, improving interregional transport and making travel easier. Outdoor activities, culture, events, local specialties and food and wine are a powerful mix for positioning Piedmont on the world stage as a destination for all forms of tourism.» ON Page 4
LIGURIA IS AIMING FOR YEAR-ROUND TOURISM
With many projects in the pipeline for 2025 designed to attract visitors throughout the year, ranging from sports to cultural tourism and from food and wine to experiential itineraries the region is forging ahead ON PAGE 2
BY WATER AND LAND: EXPERIENCING LOMBARDY
With less than a year until the Winter Olympic Games, set to take place from February 6 to 22, 2026, Lombardy is embracing collaboration as a strategic model ON PAGE 6
ENTERPRISE HOTEL: A NEW CONCEPT OF HOSPITALITY
ITB EDITION 2025
The 4-star Enterprise Hotel is on central Corso Sempione in Milan and is part of the Planetaria Hotels Group. The Immersive Room and the Nesting Rooms are a true revolution for hospitality concept. ON PAGE 10
t INSPIRATIONS Cities and Regions
. a i r u g i L BY MARIA CARNIGLIA
GENOA - Innovation, authenticity and tailor-made experiences for travellers: these are the highlights of Liguria’s tourism programme.
Liguria is aiming for year-round tourism with many projects in the pipeline for 2025 designed to attract visitors throughout the year, ranging from sports to cultural tourism and from food and wine to experiential itineraries the region is forging ahead. «In 2025 we will continue with our policies to deseasonalize and promote our entire territory, from the coast to the hinterland, from seaside resorts to mountain villages. Then we will establish DMos, supported and incentivized by the region, to provide the necessary tools for professional process management, enhancing synergy between public and private actors,» explains Luca Lombardi, councillor for tourism of the Liguria region.
«Our aim is accessible and inclusive tourism» «These activities will be coordinated through the DMS aimed at the promotion and marketing of tourism, alongside accommodation facilities, tour operators, travel agencies and tourism services providers. The third aim is accessible and inclusive tourism: a very sensitive issue to which the Liguria re-
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General Manager DANIELA BATTAGLIONI d.battaglioni@italiabsolutely.com d.battaglioni@travelquotidiano.com
In 2025 we will continue with our policies of to deseasonalize and promote our entire territory, from the coast to the hinterland, from seaside resorts to mountain villages
Luca Lombardi
Editor in Chief GIUSEPPE ALOE g.aloe@italiabsolutely.com g.aloe@travelquotidiano.com
gion has always shown great attention. In this regard, the “Accessible Sea guide,” which will also be produced in 2025, and the “Accessible Liguria” section of the lamialiguria.it website are worth mentioning.»
Liguria is Lonely Planet’s “Best in travel 2025” This year Liguria is officially the european Region of Sport, a recognition that confirms the territory’s outdoor vocation and is an important driving force for tourism. events, dedicated infrastructure and new immersive experiences will make 2025 a key year for positioning the region among the most dynamic and attractive destinations in europe. genoa is committed to consolidating its role as a tourist destination of excellence with a series of strategic projects aimed at sustainable growth and an increasingly varied and qualified range of travel experiences. The Ligurian capital is also the only Italian destination to have been awarded the title of “Best in Travel 2025” by Lonely planet, and is «establishing itself as a destination that is increasingly favored by tourists worldwide,
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Innovation, authenticity and tailor-made experiences for travellers
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with steadily growing numbers and trends as evidence.»
La spezia’s Palio del golfo boat show “Best in Travel 2025” La Spezia - with the slogan “Always Different” - offers a combination of sea, culture, food and wine and the city’s great vocation for trade, and it is also among the ten finalists for the title of Italian Capital of Culture 2027. There are many events in the first part of the year. From the Bitesp-Fiera del Turismo (31 March-2 April) to the Festival dell’outdoor at the end of April, and the oyster Fest in May. In June there are the celebrations for the 100th palio del golfo featuring many sailing ships, including the Amerigo Vespucci, which will be open to visitors from the 16 to 21June.
«Attracting each tourist to Liguria has cost us 18 cents» Savona is another candidate for Italian Capital of Culture 2027 and views itself as the cultural center of the northwest, capable of driving new tourist traffic and creating a positive economic impact across the entire province. A multifaceted process is already underway, featuring construction projects, partnerships, new strategies, and tangible actions. Imperia is focusing on several major projects to boost tourism and the local economy, including the renovation of the marina, together with the construction of Claudiana Di Cesare Communications Manager c.dicesare@italiabsolutely.com c.dicesare@travelquotidiano.com SALeS DepARTMenT Cristina Biasioli c.biasioli@italiabsolutely.com Carmen Tricarico account@italiabsolutely.com Olga Vaglio o.vaglio@italiabsolutely.com
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a cycle path a n d the introduction of new technologies for local transport. «As far as investments are concerned, - adds the councillor, - they have grown year on year over the last three years. In 2024, an analysis by Happy Minds showed that Liguria is the top Italian region for economic RoI with a euro/attendance ratio of 0.18. This means that attracting each tourist to Liguria has cost us 18 cents.»
traditional and emerging markets The promotion of Liguria started with three important events in europe: Vakantiebeurs in the netherlands, TravelXpo in norway for the first time, and Fitur in Madrid. «The aim is to be present at all the most important trade fairs worldwide, - says Luca Lombardi. - on the one hand the number of tourists from Liguria’s traditional markets, such as France and great Britain, is growing, but on the other hand, there is a significant increase in visitors from what we can call emerging markets like Turkey, China, Croatia, India, Bulgaria, poland, Romania and new Zealand.»
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Cities and Regions
Tuscany ’s
destinations are at the centre of the choices of high-end travellers. «Tuscany,- continues Marras - is one of the favourite destinations for this market segment. We want to promote not only our cities, towns and famous seaside resorts, but also the complex harmony of landscapes, traditions, craftsmanship and flavours that can be found in places that are still off the beaten track but have so much to offer. Part of the promotional campaign will be dedicated to the sea, which undoubtedly remains the main attraction of Tuscany in summer.» Tuscany is the number one region in Italy for the number of restaurants, and food is the main reason for travelling to visit the region which was recently named Italy’s «favourite destination for food and wine holidays.» A tourist product that is on the verge of becoming even more appealing, rewarding Vetrina Toscana with its constantly growing network of players - from producers to restaurateurs, hoteliers to sommeliers and retailers to international chefs. «The 650th anniversary of Boccaccio’s death and the 550th anniversary of Michelangelo’s birth will be two pieces of the complex puzzle that identifies Tuscany as a destination with a rich concentration of culture and a strong cultural commitment, - explains the councillor. - Our stakeholder partners are turning these two themes into a series of proposals and experiences of major appeal.»
strategic tourism plan
celebrates food, wine and culture for 2025 BY FEDERICA DE LUCA
At the ITB in Berlin we will be promoting family tourism
Leonardo Marras
FLORENCE - Having consolidated the 2024 growth of international visitors, Tuscany has launched a well-structured promotional plan. Having signed a collaboration agreement with the Spanish region of Castilla La Mancha, the region’s extra-EU actions are now focused on the United States, a market that in 2024 exceeded Germany for the number of arrivals. In July the US will be present in the Italian pavilion at the Expo in Osaka, before moving to Tokyo with targeted promotional events. Tuscany’s key themes for 2025 are sustainable tourism, food and wine tourism, and UNESCO and family tourism, with the overall aim of promoting
areas of the region that are less involved in organized tourism. «At the ITB in Berlin we will be promoting family tourism - says Leonardo Marras, Tuscany’s regional councillor for the economy, productive activities, credit policies and tourism. Through discussions with operators, key elements of a tourist offer have emerged that cater to all types of families while showcasing our traditional culture of hospitality. The aim is to increase and improve the range of accommodation on offer, in line with new trends and contemporary sensibilities.» Marriott Bonvoy’s “Ticket to Travel 2025” research highlights how holistic experiences and the exploration of new
Umbria
is shaping the future of tourism through urban regeneration
We intend increasingly favouring tourist activities that respect the local area and promote its social life and culture
Simona Meloni
BY MARIA CARNIGLIA
PERUGIA - The Umbria region is working to revitalize small towns and villages nestled in nature, and is implementing measures to restore residential life and services while securing resources for urban regeneration «Umbria is still seen as a land of passage, - explains tourism councilor Simona Meloni. - We need to turn tourist visits into long-term stays, and the dialogue with those who live in the area is fundamental. My aim is to initiate a discussion phase focused on addressing all requests from those who dedicate themselves daily to enhancing villages and maintaining their vitality.» The Region promotes forms of tourism in line with the natural vocation of the territory in the name of sustainability, which is one of the objectives of the 2030 agenda. «We intend increasingly favouring tourist activities that respect the local area and promote its social life and culture with positive economic repercussions. The
A vibrant region on the rise
Simona Meloni tourism councilor of Umbria Region
Council is about to adopt a measure to cancel the amendment of the previous administration that transformed paths into roads suitable for motor vehicles. We are also working on a project to connect the parks and lakes, which are some of our great natural attractions.» Umbria is also preparing to welcome the considerable flow of pilgrims expected for the many Jubilee events. «In addition to these exceptional events, - continues Simona Meloni, - Umbria can also boast a wide range of
arrivals, a 10.1% increase in tourist ns 2024 saw a 4.8% sitors and a 2.7% rise in Italia vi n by ig re se fo ro in s ay th st grow ght on, while overni visiting the regi 11.6% increase in foreigner visia mmodation 6.4%. There was lians, while acco Ita in e ris 7% 3. %. tors and a a growth of 10.3 by visitors wantfacilities recorded en os ch on gi re nd rco se e th with the US, Ge Umbria is holidays in Italy . r ei ad le th d e th en sp in to ts ing d UK marke an ch en ue Fr iq , un ian a man, Belg Umbria as e ue to promote «We will contin stination and aim to consolidat de le ab iss and unm ed. e the results achiev monitoring the growth of th ly nse iro nv clo -e «We are g to socio while fully adherin x of tourists and tourism market flu in an ct pe We ex and mental policies. events this year major religious ae od th m r m fo co s ac rim te lg pi that adequa re su e ak m to ng are worki region». throughout the tion is available
tourist attractions, from cultural events to food and wine, and from nature trails to outdoor sports. Large events, festivals and theatre performances are all attracting growing numbers of
spectators, as are the National Gallery of Umbria and the regional museum network, while the proposals for slow tourism and walking options are truly groundbreaking.»
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n o i s i v m s i r u o t 5 2 0 2 Piedmont ’s BY FEDERICA DE LUCA
ob jec tive Outdoor activities, culture, events, local specialties and food and wine are a powerful mix for positioning Piedmont on the world stage as a destination for all forms of tourism
TURIN - Piedmont’s provisional tourism data for 2024 points to a 2% growth over 2023. Arrivals and departures are on the increase, as is the number of foreign visitors, which has risen by about one percentage point. For Piedmont, in line with “Piedmont for All,” which features 21 accessible and sustainable routes, the 2025 mission statement is focusing on multiple key areas. «We are aiming for a Piedmont within everyone’s reach, - says Marina Chiarelli, regional councillor for tourism, culture and sport, a region committed to breaking down architectural barriers, improving interregional transport and making travel easier for those arriving at Turin’s Caselle Airport or those on international and intercontinental flights flying into nearby Malpensa Airport. Outdoor activities, culture, events, local specialties and food and wine are a powerful mix for positioning Piedmont on the world stage as a destination for all forms of tourism. «The combination of major events and tourism is a winning one, and we will continue to in-
Accessibility, grOWth & WOrld-clAss events
We are aiming for a Piedmont within everyone’s reach
Marina Chiarelli
vest in it. The ATP Finals have shown that €1 invested in hospitality generates €8 in return, not to mention the boost to Piedmont’s reputation. Today we no longer have to bid for events, the organizers come to us.» While waiting for the re-
turn of the ATP Finals in November, Piedmont has other important events scheduled for 2025. From 23 to 26 August the provinces of Biella, Cuneo, Novara, Turin and Vercelli will host the 2025 Vuelta a España, the most important Spanish cycling race, while from 28 to 31 August Turin will host the final international men’s volleyball tournament before the World Championships due to take place in the Philippines. In the Jubilee year, growing interest in nature and slow tourism enriches the network of trails within the Piedmont Spiritual Paths System and the circuit of villas around Lake Mag-
giore, Lake Orta and the Ossola Valleys which are guardians of centuries-old parks and unique botanical gardens. Turin and Cuneo are also “magical” destinations as they will host the prestigious FISM Italy World Championship of Magic from 14 to 19 July. The calendar is further enhanced by great food and wine. From The World’s 50 Best Restaurants, which will announce the world’s best chefs on 19 June, to Risò when, from 12 to 14 September, Vercelli will host the first edition of an international fair dedicated to the world’s most popular food. This will be followed by Cheese in Bra (1922 September) and in October to December the International Alba White Truffle Fair.
Events in the Region
SPORTS In August the provinces of Biella, Cuneo, Novara, Turin and Vercelli will host the 2025 Vuelta a España and the final international mens’ volleyball tournament before the World Championships SLOW TOURISM In the Jubilee year, growing interest in nature and slow tourism enriches the network of trails within the Piedmont Spiritual Paths System
FOOD & WINE - In June The World’s 50 Best Restaurants, will announce the world’s best chefs - Risò in September, Vercelli will host the first edition of an international fair dedicated to rice. - Cheese in Bra in September - The International Alba White Truffle Fair from October to December
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By wateR
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experiencing Lombardy
And lanD: at a leisurely pace
BY FEDERICA DE LUCA
MILAN - With less than a year until the Winter Olympic Games, set to take place from February 6 to 22, 2026, Lombardy - alongside Veneto and Trentino Alto Adige - is embracing collaboration as a strategic model. Starting with “Garda Unico” a project designed to develop a unique and comprehensive experience around Italy’s largest lake, which is one of the most sought-after destinations in northern Italy. «Tourists who visit Lake Garda do not distinguish between the borders of Lombardy, Veneto and Trentino, - says Barbara Mezzali, regional councillor for tourism, fashion, territorial marketing and major events. - To avoid road congestion, we are
working together to improve public and private transport services on the lake, adapting the frequency of the boats to the seasons and to demand.» The presence of lakes, the river Po and an efficient network of waterways is leading Lombardy to progressively shift what is now road transport to water. Not just with a nod to sustainability, but also as an opportunity to enjoy unique experiences. This is already happening along the Ticino river that links villages suspended in time a few kilometres from Milan and Malpensa airport, and also in the town of Mantua where boats from Venice arrive with 200 or 300 passengers who then continue their tour on bicycles. For the region the international market represents 70% to 85% depending on the province, and now around Milan, a consolidated brand and centre stage for fashion shows and major events, it intends highlighting the
Barbara Mezzali
In Lombardy, foreign guests’ first spend is not on fashion, but on food, they are not asking to go to Via Montenapoleone, but for a boat to go fishing
Barbara Mezzali
best of eleven highly appealing provinces. These are all very different areas with a series of “Trails of Faith” that are accessible on foot or by bicycle that touch on over 60 churches and sacred places, some of which are linked to UNESCO sites. Tourism, together with de-
s ’ a t s o A ’ Va l d m
AOSTA - In winter 2024 the Val d’Aosta region broke through the four million attendance mark, with roughly 50% Italian and 50% foreign visitors in, while for the other seasons the foreign share was 40%. «Today, in addition to the historically leading markets, the UK and French-speaking countries, we are considering actions in Scandinavia,says Giulio Grosjacques, regional councillor for tourism, sport and commerce. - We are also looking at areas that have grown “spontaneously,” like the United States, which is on the rise but still does not consider the Val d’Aosta as a unique destination, but more a stopover on a wider tour.» The Val d’Aosta is identifying new targets by enhancing the natural verticality of the territory. «From the valley floor up to the 4,810 metres of Mont Blanc, the Val d’Aosta region can boast landscapes and peaks that are unique in Italy. At low and medium altitudes there are 5,000 kilometres of farm tracks, paths and mule tracks - some of which are accessible while others are being safeguarded and the signage updated – that are made for walking, mountain bike riding and horseriding»,- added Grosjacques. Among the region’s most popular trails the Cammino Balteo climbs to an altitude of 1,330 metres,
o o b m s i tour It is estimated that in 2030 Europe will be visited by some 100 million visitors with disabilities and we are preparing to welcome them
Giulio Grosjacques
through vineyards, pastures and meadows, with the chance to enjoy local food and culture along the way. Reserved for the more experienced, the Alte Vie (High Routes) follow surveyed and signposted paths that touch the four 4,000-metre peaks, with stops in mountain huts and bivouacs. The Alte Vie are also the scene of world trail races, of which the Tor des Gèant is the best known. Every September 2,500 participants take part in this 330-kilometre route, or the 450 kilometres that wind
sign, fashion and the cosmetics industry represents 16% of Lombardy’s GDP, and is also one of the cornerstones of the Lombardy Style, a project that aims to promote the excellences of the territory. «On a national level Lombardy holds 30% of the design sector, 54% of the fashion sector and 65% of the cosmetics sector which is equal to 2% of the global total,» explains Mezzali. «Tourists who visit us spend 20% on accommodation, and the rest on purchases, ser-
vices and events. This type of tourism creates a consolidated transversal economy, and we know that foreign guests’ first spend is not on fashion, but on food. Either as a delicacy to take home or to give as a gift, something that can't be bought elsewhere. Nowadays they are not asking to go to Via Montenapoleone, but for a boat to go fishing for some bass and then a cook to prepare it for them… ”
embraces new markets and accessibil ity
through glaciers and attract champions of high-altitude racing. This event focuses on a niche sport that encourages extended stays both for the athletes, who need to acclimatize, and for the families accompanying them, who take the opportunity to enjoy a holiday and get to know the valley. «It is estimated that in 2030 Europe will be visited by some 100 million visitors with disabilities, the vast majority of them accompanied, and we are preparing to welcome them,- adds councillor Grosjac-
ques. -For some years now we have been investing in enabling people with physical, sensory and cognitive disabilities to use the cableways, the cultural heritage circuit, and the activities and facilities in the area, making the Val d’Aosta a virtuous destination, accessible to all. We have trained mid-mountain guides, ski instructors and mountain guides, and we have invested in the necessary aids to allow those with difficulties to fully experience our slopes and mountains.» F.D.L.
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t r o s e R d n Gardala
celebrates 50 years with
s e r u t n e new adv s a e r a d e m e h t d n a BY PAMELA MCCOURT FRANCESCONE
CASTELNUOVO DEL GARDA Starting on April 5 Gardaland Resort will celebrate 50 years of magic, excitement, and innovation, with a season full of new attractions designed to captivate all generations. This extraordinary milestone marks half a century of unforgettable adventures that have made the park, which is part of Merlin Entertainments, a global leader in branded entertainment, one of the most popular destinations in Italy and Europe, having welcomed millions of visitors both young and old.
Three hotels
Gardaland Hotel
Gardaland Adventure Hotel
Gardaland Magic Hotel
for a total of 475 rooms, 264 of which are fully themed
To celebrate this 50th anniversary the park is unveiling extraordinary experiences and new themed areas that are sure to amaze visitors. They are the Animal Treasure Island which will transport adventurers on an underground dark ride, featuring twenty never-before-seen scenes and unique characters, and the Dragon Empire which is inspired by Eastern traditions and will spirit visitors into a festive atmosphere. And there is also the Gardaland Theatre, an innovative show where technology and creativity will blend to engage audiences.
To celebrate its 50th anniversary Gardaland is also offering special experiences for its visitors. For example, guests can enter the park for free on their birthday, enjoying a unique day filled with attractions, shows, and the company of their loved ones. And the magic of this season doesn’t end in the park thanks to its themed hotels: Gardaland Hotel, Gardaland Adventure Hotel, and Gardaland Magic Hotel for a total of 475 rooms, 264 of which are fully themed.
, s m e g Three : n o i t a n i t s e d one
Lake Idro
A view of Valtur Cervinia Cristallo
exploring Lakes Garda, Iseo, and Idro BY PAMELA MCCOURT FRANCESCONE
The elegance of Lake Garda Garda, on 143 square miles of surface area and with a maximum depth of 1,135 feet, is the largest lake in Italy. More of a small sea really, it is nestled between the foothills of the Alps and the Po Valley. To the south it is encircled by rolling moraine hills shaped by retreating glaciers, while to the north, towering mountain ranges enclose it, giving it the appearance and path of a fjord. Its shores, blessed with a mild Mediterranean climate, have characteristic villages, castles, monasteries and enchanting towns abundant in monuments and steeped in history. The lake’s exceptional beauty, extraordinary views, mild climate and natural warmth and hospitality have attracted poets, writers, artistic and cultural celebrities such as Goethe, Lord Byron James Joyce, Ezra Pound and Franz Kafka to its shores.
The discreet charm of Lake Iseo Lake Iseo has been known as Christo’s Lake since the celebrated artist chose it in 2016 for his “The Floating Piers” installation, the floating walkway of polyethylene cubes that connected the town of Sulzano with Monte Isola and the little island of San Paolo. This cultural happening brought the romantic charm of Lake Iseo, the highest lake island in Europe and the largest in all of central and southern Europe, to the attention of visitors from all over the world. Fascinating and romantic for the ever-changing nature of its landscape, this lake is ideal for sailing and windsurfing, paragliding and hang-gliding thanks to the constant breeze, but also a favourite with those seeking relaxation and untouched nature. It has charming hotels and small guesthouses, gastronomic tra-
Lake Iseo
Lake Garda
ditions, and a friendly and refined environment and, a little further on, towards Franciacorta, there are golf courses and vineyards producing the prestigious Franciacorta wines.
The unspoiled nature of Lake Idro Lake Idro, at over 12,00 feet asl, is the highest of Lombardy’s pre-alpine lakes and is the ideal destination for peaceful, relaxing and extreme sports holidays, and in summer is popular for its outdoor activities as well as the authenticity of its traditions and lifestyle. Nestled between the mountains of the
Valle Sabbia valley and the PreAlps, it lies on the border with the Trentino region and is caressed by a constant breeze that makes it an ideal choice for sailing, surfing and kitesurfing. It can also boast numerous campsites and the mountains are an ideal training ground for those who love mountain biking, rock climbing, paragliding, canyoning and fun activities. www.visitbrescia.it
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Explore Europe’s largest cave complex BY PAMELA MCCOURT FRANCESCONE
FRASASSI - Hidden beneath the rolling hills of Italy’s central Marche region, the Frasassi Caves are less than an hour’s drive from the coastal city of Ancona and its international airport. Renowned as Europe’s most expansive cave complex, these remarkable caverns, grottos and tunnels welcome over 270,000 visitors a year to an underground wonderland that has been shaped by nature over nearly 200 million years. What sets the Frasassi Caves apart is not just their extraordinary scale and diversity but the ease with which they can be explored and the ever-changing scenarios visitors encounter. A visit to the caves is not an adventure for the daring few, but an accessible journey for
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Frasassi Travel Tips
the
aves near Ancona
anyone with a sense of curio270k sity. Visitors find well-maintai-
Visitors per year to this underground wonderland shaped by nature in over nearly 200 million years: the Frasassi Caves
ned and well-lit walkways to guide them and, stepping into the first massive cavern, they are awestruck by the sheer scale of this chamber which could comfortably house Milan’s iconic cathedral. Water and rock have worked over millennia to create towering stalagmites while stalactites descend from above in crystalline patterns. The twists and turns of the path reveal shimmering underground lakes and deep wells, and mankind has also left its mark as inside one of the chambers is the Temple of Valadier, an exquisite octagonal church built in 1828.
Not just nature
The Temple of Valadier, built in 1828, is an octagonal church in travertine marble with a domed roof
For seasoned travelers seeking a unique destination and also for families looking for an unforgettable outing, the combination of natural beauty, accessible pathways, and intriguing history makes the Frasassi Caves a must-visit site in the heart of the Marche region.
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e s i r p r e t The En Hotel n a l i M in
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reinvents the concept of leisure and MICE hospitality
Enterprise Hotel Lobby
Enterprise Event Plaza
Cibrèo restaurant & Cocktail Bar
MILAN - The 4-star Enterprise Hotel is on central Corso Sempione in Milan and is part of the Planetaria Hotels Group. The hotel has 124 rooms with custom-made designer furniture, the Kyoto Spa, Sophia’s Restaurant, which offers delicious chef-crafted dishes and the Garden Bar. For business or special occasions, the hotel provides versatile and modular event and conference spaces tailored to any gathering. The Enterprise Hotel’s Immersive Room is a true digital innovation. Using special technology this room offers a 360-degree experience through the continuous projections of videos and images on the walls, thus transforming every event into a unique and engaging experience. The room is equipped with 16 fullHD projectors that work simultaneously, transforming simple content into experiences to stimulate guests’ imagination and creativity. The uniqueness of this technology has allowed the hotel to add an important element to its evolutionary journey, making it the only hotel in Italy that is equipped with an immersive room.
Ho tel The Planetaria Group fa cts T The Immersive Room
The hotel has 124 rooms with custommade designer furniture, the Kyoto Spa, Sophia's Restaurant and the Garden Bar The Enterprise Hotel’s Immersive Room is a true digital innovation transforming every event into a unique and engaging experience
he Planetaria Hotels Group has a total of twelve 4-star and 5-star hotels in Italy. In Milan, in addition to the Enterprise, there is the Château Monfort (5 stars), Hotel Indigo Milan (4 stars), Milan Suite Hotel (4 stars) and the Residenza delle Città (4 stars). Villa Appiani (4 stars) is in Trezzo sull’Adda, the Grand Hotel Savoia (5 stars) and the Hotel Continental (4 stars) are in Genoa, Ville sull’Arno (5 stars) is in Florence (5 stars), and Leon’s Place and the Hotel Pulitzer are in Rome (4 stars). The latest addition to the Planetaria family is the Cà Pisani Deco Design Hotel in Venice (4 stars).
www.planetariahotels.com/it/
In recent years the Enterprise Hotel has undergone a major revolution with the addition of the Nesting Rooms. These are eight new suites that, just as the word suggests, offer guests a cozy nest where they can take refuge from the hustle and bustle of the city. They come with a kitchenette area which is perfect for anyone who wants to prepare a
The Château Monfort lobby
quick meal, while the relaxation area is perfect for working or simply chilling out with a book. The Nesting Rooms respond to an epochal change in the use of accommodation facilities and are designed to cater to the rising interest in staycations, as well as to those travelling for pleasure, prioritizing as they do, comfort, safety and privacy.
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avel tr l a d o rm te in d n a s te u New ro
SNAV
sets sights on 15% expansion cal operators.
Incentives on advance bookings and combined packages To strengthen ties with the trade SNAV will launch promotional campaigns dedicated to business partners, with incentives on advance bookings and combined packages, while roadshows and workshops will be organized to boost the distribution network. «Last year closed with positive results, - says the company's management, - marking a 12% growth in the number of passengers over 2023.»
Last year closed with positive results, marking a 12% growth in the number of passengers over 2023
BY MARIA CARNIGLIA
NAPLES - This year SNAV aims to consolidate its role with expanded maritime routes and intermodal travel.
High-speed ships with reduced CO2 emissions Increasing the synergy with train and bus operators the shipping line will offer increasingly dynamic, comfortable and accessible mobility, the aim being to increase tourist flows to the company’s main destinations by 15%. Innovations will
be introduced to improve the all-round travel experience with the fleet upgraded with latest-generation, environmentally friendly high-speed vessels equipped with advanced technologies to reduce CO2 emissions. Frequencies on the Naples-Aeolian Islands route will also be expanded and new connections to the Pontine Islands will be introduced, offering more flexibility to users with the confirmation of the “Experience” days to the beautiful islands of Ponza and Palmarola in cooperation with lo-
«An 18% growth in passengers from Germany, France and the UK» This increase was mainly driven by the interest in intermodal train+high-speed vessel travel, which facilitated access to all destinations, including the islands of the Gulf of Naples, the Aeolian Islands, the Pontine Islands and Croatia. Overall the market showed an increasing preference for sustainable and customizable travel solutions with a rise in demand from foreign tourists, and an 18% growth in passengers from Germany, France and the United Kingdom.
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SNAV’s main routes
Naples - Gulf of Naples/Sorrento - Capri - Positano - Castellammare - Procida – Ischia boosting routes between Naples and Italy’s most iconic destinations with expanded services integrated with rail transport.
Naples - Aeolian Islands: direct routes will be expanded to offer fast and convenient services, responding to the high seasonal demand.
Naples - Pontine Islands: a new operating plan will be introduced to optimize timetables and ensure better seasonal coverage.
Ancona – Split, Croatia: departures will be expanded and on-board services improved, with a focus on the summer market and the demands of Croatian and international tourism. With an upswing in religious tourism, especially to the popular destination of Medjugorje, SNAV’s vessels on the Ancona-Split route are strategic for facilitating the connection between Italy and Croatia, as Split is an important access point for reaching Medjugorje overland.
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GNV Pola ris
t NEWS
The GNV Polaris
re u t u f r e n e re g a g n ri e e n pio in maritime travel BY MARIA CARNIGLIA
GENOA - Grandi Navi Veloci has unveiled the GNV Polaris, a new chapter in sustainable maritime transport.
The Polaris is not just a ship; it is the symbol of our vision
Matteo Catani
«The Polaris is a symbol of our vision» The Polaris is the first of four newly built ships at the Guangzhou Shipyard International. The Polaris is a landmark point in time for GNV’s fleet renewal plan which is currently under full steam. «The Polaris is not just a ship; it is the symbol of our vision,» says Matteo Catani, CEO of GNV, the ferry company of the MSC Group.
The Polaris is the first of four new ships «This project is an investment in the future aimed at redefining the standards of quality and sustainability in our fleet and in the maritime transport sector. We offer passengers a travel experience that blends comfort, innovation and a deep respect for the environment. With the Polaris and the three other ships which are on the way, we are taking a major step forward in our development, confirming our concrete commitment to more sustainable and responsible transport.»
Matteo Della Valle
Not only are we targeting passengers travelling for pleasure, but also those who use our services for professional reasons
Matteo Della Valle
Imo headquarters in London.
The new ship will reduce CO2 emissions by 30% The new ship can boast high environmental standards which will reduce CO2 emissions by 30% compared to the craft currently in the fleet. During its maiden voyage from China to Italy GNV conducted a study in cooperation with RINA to monitor and optimize Polaris’ energy and environmental performance. The results will be presented at the end of January at the technical conference organized by the Royal Institution of Naval Architects Managing CII and Associated Challenges 2025 at the
Three more ships are due for delivery this year «We have carefully defined the services we provide, - adds Matteo Della Valle, GNV’s chief commercial officer. - Not only are we targeting passengers travelling for pleasure, perhaps to tourist destinations, but also those who use our services for professional reasons, such as cargo operators. The Polaris is a step forward for everyone.» The second ship under construction, the GNV Orion is now undergoing technical trials and will be delivered by spring, while for the other two new units, the GNV Virgo and GNV Aurora, the company’s first to be powered by LNG, deliveries are planned by the end of next year.
million commuters in 2024 for
BY PAMELA MCCOURT FRANCESCONE
online channels. «The train is the most convenient, quickest, sustainable way to travel between the city of Milan and Malpensa Airport, and the constant growth in passengers is a confirmation of this - commented Leonardo Cesarini, Trenord’s commercial director. - In 2023 4.7 million airport passengers travelled with us and in 2024 we more than surpassed the record five million mark. We make every effort to offer customers a smooth journey from the platform to the gate, thanks to an integration of services and airport assistance. We are also intensi-
fying our collaboration with trade fairs and congress organizations to make the train increasingly the dedicated transport solution for this type of event.» Malpensa Express connects Malpensa Airport to the main stations in the city of Milan: Milano Cadorna, a station close to the city centre and to interchange with the M1 and M2 metro lines; Milano Porta Garibaldi, which offers interchange with regional lines, national and international HS lines, the M2 and M5 metro lines; Milano Centrale, the most important Lombardy hub reached by na-
Express Lines
MILAN - In 2024, 5.3 million passengers chose to travel to and from Malpensa Airport by train, with Trenord’s Malpensa Express service setting a new record. Trenord connects the city of Milan with the international airport with 147 daily trains, one every 15 minutes in each direction from 4 a.m. to 1 a.m. Monday 23 Septembe was the peak day, with over 20,000 passengers using the service, coinciding with Milan Fashion Week and a number of congresses taking place in the city. The 2024 data show that Malpensa Express customers prefer self-service ticketing with over 70% of passengers buying their tickets independently, using the automatic ticket machines at Terminals 1 and 2 and in Milan’s stations, or through
Trenord’s Malpensa
We make every effort to offer customers a smooth journey from the platform to the gate, thanks to an integration of services and airport assistance
Leonardo Cesarini
l On board the Polaris passengers and drivers with cars will enjoy an innovative travel experience thanks to a wide range of services. The innovative food & beverage area has a panoramic Seaview Lounge and a Marketplace for cooking shows. The Pizza and Steak House is an evolution of the classic pizza corner, combining trendy dishes and traditional Italian cuisine, and there are state-of-the-art hospitality areas designed for every need, from digital play areas dedicated to children to pet-friendly zones.
l The new ship also has advanced communication technologies, including stable and fast Wifi and, thanks to digital and braille signage, the Polaris offers an inclusive experience, ensuring effective communication and accessibility. The ship has a gross tonnage of 46,000 tonnes, is 715 feet long and 97 feet wide, and can accommodate up to 1,500 passengers. It also has 239 cabins, and over 10,000 linear feet of cargo capacity which is ideal for handling flows on high-intensity routes such as the Genoa-Palermo.
Leonardo Cesarini
tional HS lines, international and cross-border connections, regional lines, the M2 and M3 metro lines. All trains stop at Milano Bovisa, the entrance station to the Passante Ferroviario and they also stop at the intermediate stations of Busto Arsizio and Saronno, making the airport connection a service also for those who do not live in Milan itself. Malpensa airport is also connected to Varese and the Canton Ticino (Lugano and Bellinzona) by the S50 TILO line, operated by Trenord, with a train every hour. Trenord and SEA Milan have been collaborating for years on the mutual integration of services. Malpensa Express customers can purchase SEA’s ViaMilano Fast Track ticket - for priority access to airport security checks - together with their train ticket on the malpensaexpress.it website, on the Trenord App or at Trenord ticket offices in Milano Centrale, Porta Garibaldi, Cadorna, Bovisa and Saronno.
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Voyage to value with
Grima ldi Lines
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Discover new Mediterranean getaways for 2025 BY MARIA CARNIGLIA
The Cruise Roma one of the flagshiop vessels of the Group
NAPLES - This year Grimaldi Lines has a variety of fresh Mediterranean destinations.
20 The Grimaldi Lines connections confirmed for the 2025 season
2024 consolidated 2023’s record results «We recently concluded 2024, consolidating the record results of the previous year: a summer season in which the defined targets were fully achieved and with the confirmation of 20 Grimaldi Lines connections, says Francesca Marino, head of Grimaldi Lines’ passenger department. - 2025 starts with three special promotions, each one for a different public within the broad market target that chooses Grimaldi Lines for the continuity of service and comforts offered on board.» A raft of promotional discounts To reward those who book their summer holidays in advance the “Advanced Booking” promotions provide a 20% discount (fixed charges, EU ETS costs and on-board services excluded) on selected departures between 3 June and 30 September from/to Sardinia, Sicily, Spain and Greece. With the difference that for Greece the ca-
Theme Trips
Hotel on board or Ship + hotel Easter in Barcelona
Una Nave di Libri per Barcellona
Ballando verso Barcellona
bin supplement is excluded from the discount. Both apply to bookings made before 31 March 2025. Completing the range of new offers is “Viaggia Smart,” for those travelling in the low season which provides for bookings, routes and selected departures up to 31 May 2025 with a 25% discount for travel from Monday to Thursday and a 20% discount on return travel on daytime routes. The two discounts can be combined if both conditions are met.
Grimaldi Dance Fit Cruise
Theme sailings and shore excursions The offer of theme trips continues with the “Hotel on board” or “Ship + hotel” formula, on the Civitavecchia-BarcelonaCivitavecchia route. “Easter in Barcelona” is back (from 18 to 23 April), and also confirmed are “Una Nave di Libri per Barcellona” (from 5 to 10 April), “Ballando verso Barcellona” (from 31 May to 3 June) and “Grimaldi Dance Fit Cruise” (from 14 to 17 June) with fit-
2025 starts with three special promotions
Francesca Marino
ness classes. The company is also promoting packages combining a trip by ship with a stay and excursions ashore from Grimaldi Lines Tour Operator.
Cultural, Southern Italy and Sardinia packages For those who love classical culture and Greek mythology, the perfect choice is Corfu, where six-day packages are offered, taking advantage of the extraordinary Easter departure from the port of Brindisi. Those wishing to reach the two great capitals of southern Italy can choose between Naples (departing from Palermo) and Palermo (departing from Naples), where packages are also available with the “Ship + Stay” formula which includes guided excursions. The truest and most off-season Sardinia can be explored with four different proposals: two to Alghero and its surrounds (departing from the port of Civitavecchia) and two to Cagliari (departing from the port of Naples), with visits to the historic centre of Cagliari, the sea at Villasimius, the Asinara Park and the beaches and castle in Castelsardo.