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SOCIAL SHARING WITH ISSUU STORIES BY ISSUU


TA B L E O F CONTENTS FACEBOOK

Benefits of Sharing to Facebook How to use Article, Visual & AMP Stories Best Practices for Facebook Sharing

TWITTER

Benefits of Sharing to Twitter How to use Article, Visual & AMP Stories Best Practices for Twitter Sharing

INSTAGRAM

Benefits of Sharing to Instagram How to use Article, Visual & AMP Stories Best Practices for Instagram Sharing

PINTEREST

Benefits of Sharing to Pinterest How to use Article, Visual & AMP Stories Best Practices for Pinterest Sharing

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Sharing Issuu to Facebook THE BENEFITS OF SHARING TO FACEBOOK IN YOUR SOCIAL MEDIA MARKETING STRATEGY

SOME HAVE SAID THAT FACEBOOK IS DEAD,

but tell that to the millions of daily users still active on Facebook. It’s true that the Gen Z audience is shifting away from Facebook, but there are millions of people still on the platform daily. Facebook is great for marketing your business both organically and through Facebook’s ad platform. Things have become tougher for businesses to use the platform as an organic marketing source, however it’s not impossible and that’s why we’re talking about the Issuu Stories solution for your Facebook marketing materials today. Facebook marketing is great for creating groups where you can build a community amongst your followers, fan pages where you can amplify your message, and Facebook Stories where you can share your content daily.

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LET’S TALK ABOUT HOW TO USE ARTICLE, VISUAL AND AMP STORIES ON FACEBOOK

Facebook Stories is a fairly new feature that Facebook is working to get more usage out of – when you’re in your Facebook app or on desktop, the first thing you see is Facebook Stories now. This is prime real estate, and a great opportunity for your brand or business to rise above the newsfeed. Right now is a good time to start using Visual Stories on Facebook to start pushing your brand to the top of the list. It’s likely that your content will be one of the first things your fans or followers see when they log into the platform. One of the great things about Facebook Stories is that if you’re already using Instagram Stories, you can easily cross-post to Facebook and save yourself even more time. Issuu Visual Stories are a great solution for publishers looking to keep audiences engaged, and lead audiences to content that matters to them. Use Issuu Visual Stories as assets for

your Facebook Stories to give them a preview of your digitally published content. For some users, Facebook is also starting the roll-out of the swipe up link feature, so you can link your audience right to your Article Story or lightning fast AMP Story. If you’re using the Facebook newsfeed, Article and Visual Stories are both great ways to share. Use Article Stories to share a link directly to your mobile-optimized content, or use highly engaging Visual Stories to stop scrollers in their tracks. On mobile, scrolling past Visual Story videos in your audience’s feed will take up the majority of their screen and keep them visually engaged.

IN TERMS OF BEST PRACTICES ON FACEBOOK,

the algorithms have changed a lot so it’s very dependent on how your audience responds to your content. Some brands only post once a week and get high engagement, while others post several times per day. Keeping your Stories updated daily, however, will keep your audience’s eyes on your content as one of the very first things they see on Facebook. ISSUU.COM

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TIPS FOR SHARING TO FACEBOOK IN YOUR CONTENT MARKETING STRATEGY 01.

You can share Issuu Visual Stories to both your Facebook feed posts and Facebook Story posts. These highly visual assets stop mobile scrollers in their tracks.

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If you already share to Instagram Stories, you can easily share to Facebook Stories too. All it takes it hitting the extra button that says Share to Facebook Story!

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Facebook Stories hold prime real estate in the Facebook user experience. Take advantage of that and keep your brand top-of-mind with Facebook Stories.

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As Facebook Story features continue to develop, experiment with and test new features when they hit your account to see how your audience responds. GET STARTED WITH ISSUU STORIES >

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THE BENEFITS OF SHARING TO TWITTER

Twitter is a great space to start a conversation with your audience. Twitter brings bite-sized marketing materials to your audience, which is exactly what Issuu Visual Stories and AMP Stories do as well. Several recent studies of the platform have shown that people tend to react more to visuals when it comes to Twitter, which makes sense since Twitter is such a text-rich platform. Having something visual to break up the feed will draw in your audience. Give your audience a taste of your content by sharing Issuu Visual Stories as a preview of your content in their Twitter feeds. The mobile viewing experience of Issuu Visual Stories on Twitter gives an engaging, full-screen experience with your digital publishing content.

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Sharing Issuu to Twitter HOW TO INCORPORATE TWITTER INTO YOUR CONTENT MARKETING STRATEGY


SO, HOW DO WE USE STORIES WHEN SHARING TO TWITTER?

Sharing Article Stories to Twitter is a great experience for your mobile audience because it will take them right to the mobile-optimized scrollable Story, and for desktop readers it will take them right to the page in your publication. Another option is to take your followers to your AMP Story, where they can get the full Visual experience before driving them to your mobile-optimized Story link. When sharing these links to Twitter, you can share standalone links, pair your tweets with images from you Story, or share Visual Story assets to give your mobile audience an even more immersive experience. Visual Story assets appear on Twitter for mobile as a highly visual video experience that takes up their full screen, engaging them in your story and drawing them to read further.

IN TERMS OF BEST PRACTICES ON TWITTER,

like other networks, it’s dependent on what your followers come to expect. Some brands tweet 5 times per day while others tweet once. The half-life of a tweet is fairly short-lived, so tweeting 3-5 times per day isn’t out of the ordinary for many brands to stay top of mind for their audiences. If you’re going to use hashtags, try to stick to 1-2 at most. Audiences are starting to view a lot of hashtags as spammy looking. Twitter’s indexation is evolving and tweets are easier to find than ever without the help of hashtags. There’s no correct time to post since that’s pretty dependent on your audience, so check what times they’re actively engaging with your tweets using Twitter Analytics.

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TIPS FOR SHARING TO TWITTER IN YOUR CONTENT MARKETING STRATEGY 01.

Tweets can expire pretty quickly - make sure you find a tweeting frequency that your audience is comfortable with that still keeps your brand at top-of-mind.

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Keep hashtags to a minimum – tweets that have a lot of hashtags tend to look a little spammy, in a time where people are searching for authentic content.

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Engage with your audience on Twitter! It’s the perfect platform to start a conversation, and the easiest way to start one is to hit reply.

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Retweet content that is relevant and exciting to your audience. Find content in a similar space as yours and show your audience some of your thought leadership. GET STARTED WITH ISSUU STORIES >

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Sharing Issuu to Instagram MAKE THE MOST OF YOUR INSTAGRAM MARKETING WITH ISSUU STORIES INSTAGRAM IS A WIDELY USED APP AMONGST MILLIONS OF PEOPLE GLOBALLY.

This is a highly visual platform, which is beneficial to publishers who are dealing with a lot of photos or visuals. The usage of Instagram Stories continues to be on the rise, which is coinciding with more difficulty for brands using the organic Instagram feed. It’s becoming much easier to reach and engage with audiences using Instagram Stories, and Issuu Stories are a great solution for producing branded content to use regularly in your Instagram Story sharing schedule.

HOW DO WE SHARE ISSUU VISUAL STORIES TO INSTAGRAM? Publishers can share directly from the Visual Story tool in the Issuu app, either by posting the first slide right from the app or saving all assets and posting using the multi-post feature on Instagram Stories. Publishers using Visual Stories on Instagram are giving viewers a daily high quality branded visual experience that takes just a minute to make. Instead of spending half an hour trying to perfect your Instagram Story assets, use Issuu Visual Stories to share quickly and easily right from your ready made content.

Business accounts with over 10,000 followers can share links in Instagram Stories to send audiences directly to their AMP or Article Story. Including the AMP Story link as your Visual Story link can be beneficial to those who swipe up after only one slide to get the full visual teaser before scrolling through the article. For users with less than 10,000 followers, directing followers to the link in your bio from your Story is a good way to engage them with a preview of why they should take the time to go tap that link.

BEST PRACTICES are dependent on the particular audience, but always try to have a Story up so that both your audience and those coming across your profile have fresh content to look at. Having Stories up shows people that you’re very active on Instagram with lots of content for new followers to consume. Use Instagram Story highlights to share the best of your Story content with audiences who may not see it in that initial 24 hours. Use Issuu Visual Stories to generate quick and beautiful Instagram Story assets, and AMP and Article Stories to continue to engage your audience beyond the initial preview. 12

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TIPS FOR SHARING TO INSTAGRAM IN YOUR CONTENT MARKETING STRATEGY 01.

Make use of Instagram Stories! This is one of the hottest formats around for content marketers of all kinds. Engage your audience at the very top of their feeds.

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If you’ve got over 10,000 followers, you can add a swipe up link to your Instagram Story. If you don’t have 10K yet, you can direct viewers to a link in your bio!

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Instagram Stories can cross-post to Facebook Stories. Make sure to make use of this to get the widest possible reach on your social story content!

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Issuu Visual Stories are perfectly formatted for Instagram Stories so your audience can tap through each slide with highly engaging, design-forward visuals. GET STARTED WITH ISSUU STORIES >

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TIPS FOR SHARING TO PINTEREST IN YOUR CONTENT MARKETING STRATEGY 01.

Using a scheduling app for your Pinterest posts will save you a ton of time. Try to schedule bulk pins to stay ahead with your content strategy.

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Experiment with Video Pins when they roll out to your account using Issuu Visual Stories to promote your content in an engaging way on Pinterest.

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Article Stories are great for Pinterest sharing because you can direct readers back to a specific article/portion of your publication, similar to a blog post share.

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Be as specific as you can when making boards on Pinterest. Choose niche topics and build out content around those niches that you audience is into! GET STARTED WITH ISSUU STORIES >

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Sharing Issuu to Pinterest ENGAGE AND EXCITE NEW AUDIENCES USING PINTEREST MARKETING

We look at Pinterest as more of a visual search engine than a social network. Pinterest is great for driving traffic to web content like blog, products, publications and Issuu Stories. Pinterest is a highly visual platform which is great for publishers with a lot of images. It’s a very seasonal platform, but the half-life of a pin can be anywhere from 3 to 9 months, so if your pin doesn’t trend immediately, that doesn’t mean it won’t down the line.

HOW ARE ISSUU PUBLISHERS SHARING STORIES TO PINTEREST?

Pinterest is currently rolling out video pins, a feature perfect for Visual Stories. These allow publishers to pin their Visual Story video assets to create standout content in the Pinterest feed. Use Visual Stories on Pinterest to catch people’s eye with moving visual assets in their scrolling

experience. Issuu Visual Stories are a great solution, besides moving visuals, because pins with text have also performed with higher engagement in recent Pinterest studies. Since video pins is a new feature being rolled out, you can still pin Issuu Stories. Pin images from your Issuu Story to direct your audience to the AMP Story where they can see the full engaging visual, your Article Story where they can get right to the reading, or your full publication. Pins tend to perform better with high-quality visuals like nice photos or illustrations, and some sort of text on them to show people exactly why they need to be clicking that link.

THE BEST PRACTICES FOR SHARING ON PINTEREST...

Pinterest users tend to share and consume content in bulk, which can mean anywhere between 3050 pins per day. For publishers,

that can take a lot of time up–– but there are scheduling apps like Tailwind or Pinterest’s native scheduling feature that can assist in that process. Those pins can be the same content to multiple relevant boards too––  if you have a Visual Story that falls into three categories like Dinner Recipes, Summer Recipes, and 4th of July, for example, that same asset can be used three times. Another important aspect to consider is that descriptions on Pinterest are not like social media captions. They are more like search keywording. Add relevant keywords to your pins and boards to help users find your content. Other great ways to get eyes on your content from Pinterest are joining group boards, joining Tailwind Tribes, sharing Pinterest content across your other networks, and pinning on multiple boards like previously mentioned.


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Looking for more social sharing tips?


HEAD ON OVER TO OUR SOCIAL SHARING TOOLKIT FOR MORE IDEAS ON SHARING YOUR CONTENT TO LINKEDIN, SNAPCHAT, WHATSAPP AND MORE

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TRY OUT THE NEW ISSUU PLUGIN FOR INDESIGN 1. 2. 3.

Open Document in InDesign Under Window -> Extensions, select Issuu - Create a Story, Or Under File -> Issuu - Create a Story Select your Story Style (Issuu Styles are templates that reflect your brand needs). Voice Story Style: Fast paced. Strong quotes are the hero. Make use of image takeovers and dynamic text animations to create a strong impact. Inspire Story Style: Get ready to inspire with big images and visual breathing space. Tell your story, where Editorial meets Interactive for an engaging experience.

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Click PREVIEW to preview your Story Style and Click SELECT THIS STYLE Select Pages and Images that you want to appear in your Visual Story and Click PREVIEW TIP: Include at least SIX High Quality Images in your Visual Story.

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Provide Story Title, Publication Title and Publisher Name to your Visual Story and Click EDIT AND SHARE To Edit, Review and Share your Visual Story, you need to have an Issuu Account where you can also Save your Visual Stories Once you login to your Issuu account, you will see below screen where you can Review, Edit and Share Visual Story


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