Motions Magazine - Issue One

MOTIONS

BY ISSUU

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MASTHEAD & CONTRIBUTORS NAME HERE TITLE NAME HERE TITLE NAME HERE TITLE NAME HERE TITLE NAME HERE TITLE NAME HERE TITLE

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CONTENT CALENDAR IDEAS

IMAGE CREDITS: VETER MAGAZINE, THE FRESH EDIT, HOWL MAGAZINE, UPSET MAGAZINE, TESCO MAGAZINE

AUGUST 2 0 19 CONTENT CALENDAR IDEAS 4

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ROAD TRIPPING Getting in one last vacation before the end of summer is at the top of everyone’s minds. Give them some road tripping content to inspire their last getaway of the season. Start with our Summer Fun board on Pinterest for some more ideas.

USING ISSUU FOR SOCIAL Fill up your August 2019 content calendar with content from the Issuu Story Cloud. The Issuu Story Cloud is a suite of integrated digital publishing products. Tap the power of the Issuu Story Cloud to create and share content to your website, on your blog or as Instagram Stories, Stories on Facebook, Snapchat Stories and more. Using the Issuu Story Cloud to distribute your content will allow you to reach a global audience with design-forward assets and digital content. Ready to get started? Head over to the Issuu Creator Hub to see how Issuu can best serve your brand.

TRENDING Summer road trips Festival fashion DIY accessories Yellow!

Peridot (August birthstone) Braids Sunflowers Kid’s birthdays

H O L I DAY S I N A U G U S T 2 0 19 IN AUGUST, we squeeze in our end of summer adventures. It’s the time for sun, festivals, and friends. Plan your August 2019 content calendar now and inspire end of season fun!

Content curated by season and trends tend to receive more attention. Draw people in with relevant content to keep them interested and excited in your brand. Keep reading for engagement ideas that elevate your content marketing. Make the most of the Issuu Story Cloud for sharing summer themed content across any of your social media channels.

International Beer Day (August 3rd) Friendship Day (August 4th) International Cat Day (August 8th) International Youth Day (August 12th) Eid-al-Adha (August 12-15th) National Rum Day (August 16th) National Waffle Day (August 25th)

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USING THE ISSUU ADOBE INDESIGN EXTENSION 1.

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Open Document in InDesign Under Window -> Extensions, select Issuu - Create a Story, Or Under File -> Issuu - Create a Story Select your Story Style (Issuu Styles are templates that reflect your brand needs).

Voice Story Style: Fast paced. Strong quotes are the hero. Make use of image takeovers and dynamic text animations to create a strong impact.

Inspire Story Style: Get ready to inspire with big images and visual breathing space. Tell your story, where Editorial meets Interactive for an engaging experience.

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Click PREVIEW to preview your Story Style and Click SELECT THIS STYLE Select Pages and Images that you want to appear in your Visual Story and Click PREVIEW TIP: Include at least SIX High Quality Images in your Visual Story.

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Provide Story Title, Publication Title and Publisher Name to your Visual Story and Click EDIT AND SHARE To Edit, Review and Share your Visual Story, you need to have an Issuu Account where you can also Save your Visual Stories Once you login to your Issuu account, you will see below screen where you can Review, Edit and Share Visual Story

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Read magazines and shop catalogs on-the-go.

Get the free issuu app for iOS or Android

Or visit us on issuu.com issuu

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CREDIT: THE INSPIRED HOME

How to Use Stories to Drive Sales

Issuu connects content to people. One of the best ways to do that is through Stories: bite-size, mobile-optimized segments of your publication that you can share easily and effectively throughout social media. But Stories are useful for more than just promoting your publication—they actually present a whole world of social marketing opportunity. And Issuu is more capable than ever to help you excel.

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CREDIT: SISTERMAG

How to use the Issuu Story Cloud Think of the Issuu Story Cloud as your toolbox. How you use the tools is entirely up to you, but we’re here to improve your experience. With new Visual Stories and the Issuu Story Cloud, as well as premium features like Digital Sales and our uniquely in-depth analytics, Issuu can help you drive sales. Here’s how to best use our features.

Issuu Embeds If you’re a publication that already generates a lot of traffic, Issuu Embed is your best friend. By embedding your publication onto your website using Issuu, you can improve your reach and drive impressions. Or, if you’re selling digitally, you can display preview pages on our flipbook style reader alongside a prompt to buy digitally. For interested readers, the process couldn’t be more seamless. No lengthy downloads, emails, or codes.

Just a quick payment, and instant access to your content.

The best part? Stripe makes transactions simple, straightforward, and without strings attached.

Issuu Analytics An understated but equally important aspect of digital marketing goes beyond just writing copy and designing splash pages. And it doesn’t matter if you’re an indie magazine, a local biweekly, or a student journal: if you’re looking to sell, market research matters. Here’s the good news: if you have a premium Issuu plan, the Issuu Story Cloud automatically gives you access to all the most important metrics. From the big numbers (total impressions, reads, sales), to the nitty-gritty (read times, read locations, link-outs), to important overviews (publication performance), Issuu offers you powerful insights you can use to better market your publication.

But when it comes to social media marketing in the Stories Age, Issuu Stories offers possibility, creativity, and unique engagement with your publication that you simply can’t find anywhere else.

Stories as Teasers If you’re well-versed with Issuu’s digital sales capabilities, you know that part of setting up digital sales is selecting preview pages. But did you know you can create Stories from those teaser pages, and share those freely?

If you have an exciting cover story, a fantastic creative spread or an exclusive interview that you know will

hook readers, a great strategy would be to build half of it as a story. This leaves the other half to the eyes of those who’ve bought the issue digitally.

This is a classic marketing move, updated for modern publishing tools. The advantage here is that you can share whatever you’re teasing across all social platforms easily. Essentially, you’re creating an ad for yourself that you can send to all your followers (and others, if you choose to promote it). If you have something in your publication that you think is marketable, market it!

Issuu Stories make it easier than ever.

Stories as… Stories!

With Issuu’s new Visual Story tool, you can convert existing Article Stories and create engaging video Stories from them. These can be shared just as easily as Stories themselves, and work even better on certain platforms.

Visual Stories are especially powerful for marketing your business on Instagram and Facebook. By targeting your social marketing on these sites, you can drive sales even further. Combine stories with embedding and Digital Sales, and, well, you’ll be unstoppable.

What’s more, is that with the Issuu Story Cloud, you can have your Stories tell stories themselves. By serializing Stories, or planning them on thematically appropriate days, Issuu Stories can help engage your audience on social media and beyond.

Stories as Ads If you’re using your publication to sell something, Visual Stories can help you advertise those products in an engaging format. Let’s say you’re using shopping links within your publication to redirect readers to your product. The unique benefit of using the Issuu Story Cloud to do this is that after making the story once, you can share it everywhere.

Get started with the Issuu Story Cloud So while Issuu Stories offers a unique ability to market your content creatively, you can unlock their full potential by pairing Stories with all of Issuu’s other publisher tools. Together, they can help drive sales and build your online presence, on social media and beyond.

With the Issuu Story Cloud, this is easier than ever. Get started today with the Issuu Story Cloud.

CREDIT: THE INSPIRED HOME

How to Organize Your Editorial Team So you’ve got your concept, and you’ve got the drive to start a publication. You’ve managed to recruit similarly passionate and driven individuals, and you’re rearing to get started. But how do you organize your editorial team? How do you make sure each person is reaching their full potential in the framework of your publication? Here are some of our tips.

The Classic Model

If you have literally no idea how to organize your team, the classic newspaper organizational model is a good place to start. You’ve got your Editor-in-Chief at the top, who steers the publication’s overarching creative vision. Below you have your Managing Editor(s), Creative Director, and any Business Managers. Of course, the specific titles will change depending on your needs as a publication, but these are the ones who oversee the different departments within your publication. Below your Managing Editor you have Section Editors, who commandeer the writing staff (staff or freelance). Similarly, your Creative Director manages your Visuals, Layout, 12

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Photo, etc. editors, who then manage staff photographers/designers/editors/etc.

You might have noticed that this is all very vague and freeform. That’s because there’s no secret sauce to organizing an editorial team — the best way to organize is whichever way works for you. That being said, there are strategies you can employ to best divvy up the work.

Divide and Conquer

First and foremost, find what needs to happen. Are you dividing your publication into different sections? Then put someone in charge of those sections.

Are you planning on launching a website?

Social media? Find out what tasks are large enough for a person to take on, and then find people to fill those roles.

If the work on those different sections builds up, see if they need to be staffed further. Add people accordingly. What’s important is to stay perceptive of what your publication needs and in what capacity.

CREDIT: LUCY’S MAGAZINE, GODDESS COLUMN, EST LIVING

Have A Chain of Command

It’s important to know where the buck stops. Not only is it important for someone to be leading the creative charge, but it’s also important for that same person to be accountable for all the content that is published. So it doesn’t matter if it’s one person or two, what’s important is that everyone agrees on it.

Beyond that, it’s important to have a clear idea of who’s doing what.

Part of organizing your editorial team is making sure boundaries are established. Defining roles is important not only so that your team doesn’t step on each other’s responsibilities, but also in order to cooperate effectively.

Play To Strengths

Find out what your team members are good at, and give them the opportunity to flourish. If there isn’t a job suited for a certain team member, create it! The best content is going to come from writers, designers, and managers that enjoy what they’re doing.

To make delegating easier, make a style guide

The easiest way to avoid micromanaging and to delegate more freely is to establish a brand-wide style guide. By noting down all of your stylistic rules, you not only cement your brand’s look and sound for posterity, but you magically redirect all questions that would normally come your way to a document with all the answers.

Be ready to wear all the hats

To explain the necessity of being flexible in a publication, let’s invoke a soccer analogy. There’s a Dutch soccer strategy called totaalvoetbal (total football) which essentially states that any outfield player can assume any outfield position, making the team dynamic and dangerous. Everyone is always ready to play striker and defender. And on a small editorial team, the same principle applies. It’s important to be ready to take on any position. The managing editor might have to take over social media, or the copy editor might have to write up some expense reports. The editorin-chief is especially not immune to the work of editing, reporting, or writing.

Not only does this maximize productivity and make putting out fires easier, it also builds a sense of cooperation and teamwork within your publication. And when you’re starting something from nothing, the importance of having a good team cannot be overstated.

Get started with the Issuu Story Cloud

Starting a publication can take a lot of work, but you don’t have to go at it alone. We all get by with a little help from our friends! Get started with the Issuu Story Cloud to learn how Issuu can streamline your publishing experience.

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INTERVIEW

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KOLOR MAG KOLOR MAGAZINE IS A BI-ANNUAL HIGH-FASHION MAGAZINE FOR BLACK AND BROWN MEN. FOUNDED BY NIGEL ISAIAH, KOLOR OPERATES OUT OF NYC.

How did Kolor Magazine get started? What’s the inspiration behind it?

Kolor Magazine started after I had gone to several interviews for fashion editorial positions and I wasn’t getting callbacks. I decided I could either continue to wait for someone to hire me to do what I love or I can find a way to do it for myself and Kolor Magazine was born. As we finish out this year and move into 2020 and beyond, Kolor’s inspiration is to create a high fashion space anchored by black and brown men and our stories, ideas, and presence.

What are some challenges you face as a publisher?

How do you conquer them?

The unknown is my biggest challenge! As I’m prepping for a shoot I never know which PR firms are going to be able to loan samples or if a model or photographer is going to cancel due to whatever reason. This list grows on the number of things that are simply out of my control as a publisher. To conquer any challenges I may face producing an issue, I refer back to a quote from my mentor Angela Gilltrap on the job of content creators, “our jobs are to be creative on cue.” If I stay in a hustle and get it popping creative mentality, always believe that I can get the job done and I will get the job done a window of opportunity to pivot and move forward always presents itself for me to create.

How do you think publishing digitally has helped Kolor Magazine?

Publishing digitally gives me two great advantages, a better opportunity to reach an international audience and more importantly, a more direct way to reach black and brown men searching online for content with them in mind.

What is the best part of running a magazine?

The best part of running a magazine is taking the skills I’ve learned, love and passion that I’ve desperately wanted to sew to another magazine to be the best fashion editor they’ve ever seen and investing that into the magazine I’ve created. Now almost two years in that skill set, love and passion are helping me cultivate a loving, respectable, tolerant and stylish space for the audience I want to engage.

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What advice do you have for someone looking to start a magazine?

If you google how to start a magazine like I did, when I made the decision to start Kolor, you’re going to find a bunch of great advice shuffled into a deck of cards stacked against you. The high start-up costs, the unfortunate truth that people aren’t buying print magazines like they once did, an overwhelming and overcrowded digital space that makes it seem like your POV will drown out amongst the big-name media outlets already covering your ideas, the struggle to turn a profit.

The list goes on and it’s enough to make you doubt if you should start in the first place, but I did. My advice to you is to just do it. Start and let your personal life journey and passions and the new journey you’ll be embarking on help mold your publication into a niche, unique space that an audience that thinks like you, google searches like you and post on social media like you will enjoy and become your readers.

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Here at Issuu, we believe everyone has a story to tell. How do you like to tell your stories?

I like the tell my stories with the mindset that no matter who you are or how you identify as a black or brown man, straight, gay, femme, masc, bisexual, trans, non-binary or whatever labels that describe who you are that we are brothers and our experience, as different as they may be, can connect us.

What’s next for Kolor Magazine?

Kolor Magazine will continue to develop its brand as a welcoming space for black and brown men. I want to create a space that feels like the army of stand up men that surround me with their love and brotherhood. Every day moving forward we’ll be working towards that goal.

KEEP UP WITH KOLOR MAGAZINE ON ISSUU >

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Publishers to Watch Keep your eyes on these publishers this FASHION WEEK for upcoming trends, gorgeous editorial content and major fashion inspiration.

Browse the STYLE & FASHION category on Issuu for more fashionable features.

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LUCY’S MAGAZINE

DRESS TO KILL MAG

METROPOLIS STYLE

LUCY’S Magazine is a digital and print-on-demand fashion publication.

Their editorial content focuses heavily on big, beautiful beauty photography.

Exactly as the title states: Dress to Kill will have you dressed to kill. This Canadian fashion magazine features epic editorials and celebrity features.

Metropolis Style is the definitive guide to fashion & culture. With two titles, Man of Metropolis and the Metropolis Report, dive deep with style.

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SISTERMAG CELEBRATES 50 ISSUES ON ISSUU With the release of their July 2019 issue, sisterMAG celebrates 50 wonderful issues. They have published on Issuu since their first issue in 2012. I guess it’s true what they say: time flies when you’re having fun! The publication is celebrating its 50th issue all month long. It’s time for a digital party!

In case you’re not familiar with sisterMAG, they are a digital magazine made in Berlin.

Publishing in both German and English, sisterMAG dives into fashion, beauty, lifestyle and more. Their magazine celebrates and caters to women with diverse interests. Each month, sisterMAG publishes beautiful and thoughtfully curated digital editions on Issuu. sisterMAG has used Issuu since its very first issue. They started with Issuu because it gave them a platform to start from nothing. Since then, an incredible brand has been built thanks to the power of digital publishing.

“We are still a family business through and through, but we are continuously growing and have 12 permanent employees by now, who put their heart and soul into every issue each month. To the next 50 issues!”

Every issue is created with the help of over two-thousand national & international contributors. They are published in both German and English to reach a broader audience internationally. The connection that sisterMAG has with their audience doesn’t just lie in the magazine. You can also find sisterMAG active on social media.

Their anniversary month celebrations heavily involve social media, including Instagram giveaways and more. They are even giving their readers the chance to be their new cover model.

KEEP UP WITH SISTERMAG ON ISSUU >

sisterMAG was founded by sisters Thea Neubauer and Toni Sutter, and her husband Alex Sutter. Over seven years ago, a hobby started by the two sisters turned into a full-on publishing company. Carry-On Publishing GmbH was founded to grow sisterMAG. Toni Sutter speaks on the creation of the company and brand:

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CONTENT MARKETING

Creating Custom Advertorial Content for Advertising Partners

BY PAUL VITALE, Marketing and Business Development Director of Sweet Paul Magazine

Selling full-page advertising can be a challenge for small and independent publishers these days.

When we first launched Sweet Paul Magazine as a print quarterly in 2009 we had a small core group of advertisers who supported us in our early efforts. Companies like Mrs. Meyer’s Clean Day still had print budgets to invest in full page advertising for small magazines like Sweet Paul.

We loved this period and grew wonderful long-term relationships with brands we admired.

Over the years print budgets got smaller and smaller. We found it to be very challenging to sell ads to the same folks who had supported us in the past. At the same time the print budgets were disappearing, influencer budgets were growing. At this point, we realized that what we needed to do to fill our magazine with beautiful ad content was to stop trying to sell ads and start selling Sweet Paul as an influencer. I began crafting content development pitches for brands we loved and bonusing pages of advertising in our print and online magazines instead.

Now, nearly all of the advertising that we publish in Sweet Paul is based on a content development project. We develop recipes and craft projects, shoot gorgeous photo and video content, design advertorial pages in the magazine that resonate with our readers, and then give the content to the advertiser to use as they please. Not only has this allowed us to maintain and grow our advertising program, but it’s also allowed us to provide our readers with more content that they have come to expect from Sweet Paul.

READ ON FOR PAUL’S TIPS FOR CREATING CUSTOM CONTENT >

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CONTENT MARKETING

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TIPS FOR CREATING & SELLING CUSTOM CONTENT TO PARTNERS: 01.

Reaching out via Instagram is not a bad idea. Often times the folks who manage the Instagram accounts also control some of the content development budgets.

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Pitch the idea of creating the content and then add on a page or spread of advertorial in your publication as a bonus.

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Always conspicuously mark custom content as advertorial. We always mark advertorial pages with “ADVERTISING FEATURE”.

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Develop ideas to highlight your partner’s content that you think will resonate with your reader. If it’s not a good fit, don’t try to force it.

KEEP UP WITH SWEET PAUL ON ISSUU >

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How Brands Use Stories to Optimize their Digital Content With more platforms than ever adopting the Stories format, the Internet has become “storified.�

Consumers are finding themselves browsing content on their phones in higher frequency. This has led to the rise in the Story format for networking platforms. The transition from news feeds to Stories is changing how brands communicate with their audiences. Mobile-optimized formats show people how your product fits into their lives, not just the cost. Issuu helps brands do more to entertain and educate their audiences with Issuu Stories. Here are some ways companies are mastering their brand voice with Stories.

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W H AT A RE IS S U U S TORIE S? Issuu Stories is the best way to optimize your PDF content for mobile. For years, publishers have loved using Issuu to host and share their PDF content. Now, users can create Stories from their PDF content to share with their audience across devices. Stories are a fantastic way to make sure your audience has the best experience no matter the device. Whether they’re reading from desktop or mobile, Stories optimize your content and get your readers right to the good stuff.

With the ease of a few taps, Issuu Stories are a simple way to connect your audience to the content they care about.

Share Stories across your social channels to expand your reach and pique audience interest. Let’s take a look at how some brands are using Stories to optimize their content.

CREDIT: LUCY’S MAGAZINE

U SE S TORIE S TO COMMU NICAT E YO U R MIS SION S TAT EMEEN T People are demanding fewer sales pitches and products without negative world impact. A 2017 study found 87% of all consumers would purchase a product because that company stood up for a cause they cared about. Therefore, show off how you are carrying out your mission with social stories across Patagonia taps into the momentum one of the most popular causes today—climate change. By integrating editorial into their brand catalog they show how people are appreciating nature with Patagonia products. The brand uses mobile Stories like this about a young family’s journey hiking in the mountains with two toddlers. Inspiring and relatable this Story builds brand trust by showing the reliability of their products not only in extreme weather but also for children.

Similarly, airline company Southwest takes a human-centered approach. The company values “sophisticated storytelling about the people and places that make this country special.” Southwest Magazine writes on business trends, sponsored events like this music festival Luck Reunion, and celebrities. They focus on in-depth interviews with inspiring figures such as Airbnb exec Chip Conley, and Netflix star Lana Condor. Stories that you can tag influencers and celebrities are ideal because they attract engagement by tapping into existing social networks.

Advertise events, run contests, or feature cool people and entertain customers. Creating a mobile Story is as easy as uploading your PDF, clicking pages, adding a description, and publishing. From the Story builder, you can directly publish to the social media of your choice. Now, you can even convert your Instagram Stories into an Issuu Story with just a few clicks. Stories are also featured on Apple News for additional reach. Check out our social sharing toolkit for Story promotion strategies.

STORIES BREAKDOWN USEFUL CONTENT INTO SOCIAL MEDIA-READY PIECES Rule number one of online branding: curate evergreen content, or content “that is continually relevant and interesting for readers regardless of time.” This includes pieces like how-tos, lists, and recipes. Customers return if they consider the brand a trusted source of information. For example, Tesco, UK based market chain, uses Stories for distributing recipes featuring ingredients from their stores. Their posts are interactive, seasonally relevant, and simple. Issuu also SEO optimizes all Stories so their readymade content resurfaces easily as the seasons change.

Useful content does not have to be dry and boring. People respond better to material that doesn’t sound scripted. For example, the Guardian found that lo-fi Stories resonated significantly better with their audience. Taking note, they boosted Instagram followership to over 1 million in four months. Chances are your company has learned something over the years. Share what you learn and be open!

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HUMANIZE YOUR BRAND

BY SPOTLIGHTING EMPLOYEES Tell the stories of people who work with you!

People want to feel connected to other humans, not bots and algorithms. Show audiences you value them by asking for user-generated content.

WeWork dedicated an Instagram Stories page to customers using their workspaces. This intimacy increases brand loyalty. And don’t forget a swipe-up call to action on Instagram Stories for business accounts of over 10k followers. These native links are proven ways to drive sales. Tesco takes Stories to another level by putting out special articles featuring employee recipes. The idea of sharing a recipe is casual and homey.

Converted into Story format people feel like they’re reading grandma’s recipe book from any device and on any Story platform.

What are some ways you can feature the people who make your company special?

TELL YOUR BUSINESS STORY! The Stories format is an excellent opportunity for expressing the history of your brand. For example, Subaru shares the evolution of the business in a sleek embeddable publication and mobile Story. Or Patagonia shares how they transitioned to recyclable materials in their snow gear. A subject that could easily put people to sleep if told as chemical research. However, they told it through world-famous powder surfer Kazushi Yamauchi, aka the Orange Man— a much more engaging lens. People enjoy feeling like they’re getting exclusive information.

Be vulnerable, and sift through those records for gems to share.

CREDIT: LUCY’S MAGAZINE

T R Y I S S U U T O D AY Stories are now the most popular and impactful media format to connect with and captivate new audiences on mobile and social. Streamline content creation and distribution by using the Issuu Story Cloud to transform your content into Instagram Stories, AMP Stories, LinkedIn Stories and more in seconds.

Create once and share your brand, business and editorial content everywhere with Issuu. The Issuu Story Cloud makes it easy to convert your content into new formats for sharing on your website, as mobile Stories on social and across the web.

GET STARTED WITH THE ISSUU STORY CLOUD >

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PUBLISHER SPOTLIGHT

Purely Elizabeth

PURELY ELIZABETH IS AN ORGANIC FOOD COMPANY COMMITTED TO PROVIDING THE BEST GLUTEN-FREE, VEGAN, AND NON-GMO PRODUCTS POSSIBLE.

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PURELY ELIZABETH TURNED TO ISSUU TO EXPAND THEIR BRAND AND TO PROVIDE CUSTOMERS WITH A STUNNING PUBLICATION FEATURING ALL THINGS HEALTH AND WELLNESS. Purely Elizabeth was founded in 2009 by Elizabeth Stein, a Certified Holistic Nutrition Counselor. “Start a natural foods company.” Those were the words Elizabeth wrote down on the blank piece of paper while in class during holistic nutrition school. Purely Elizabeth was founded on the goal to provide healthier, better-tasting alternatives to what was currently on the market, using the incredibly powerful superfoods like quinoa, hemp, chia seeds and coconut oil.

Purely Elizabeth is full of stunning content, that also integrates products and goods. Any advice on how to effortlessly mix editorial and product sales content?

How can other publishers work to leverage social media to grow their audience?

We get a lot of inspiration from lifestyle and food magazines and we put a lot of work in capturing beautiful imagery using our products to create an editorial publication people want to look at again and again.

Give your publication the spotlight it deserves on social media through paid campaigns and Instagram stories. The best thing about creating a digital magazine is that you can repurpose the content in different ways across your website, blog and social media forever.

Do you have any advice on expanding a business with digital publishing?

Each issue of Purely Elizabeth is filled with healthy recipes. Any favorites you’d like to share with us?

Creating content can be time-consuming and a lot of work, but it pays off when you publish something that serves as a unique resource and marketing tool for your business. Listen to your consumer and create valuable content that can set your business apart from the rest.

In our Purely Summer issue we created a spread of recipes that incorporated our granola 5 ways. From Grain-Free Pancake Tacos to a Blueberry Lemon Oat Muffin using our Vibrant Oats, these recipes are quick, easy and delicious! You can find them in the Purely Summer 2018 issue.

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What are some challenges you face as a publisher? How do you conquer them?

At Purely Elizabeth, our team is small and we are all working on many different projects at once. Finding the time to create the content for each quarterly magazine is the most challenging part we face as a publisher. The way we conquer this challenge is making sure everyone on our team contributes to the magazine. Whether you are sourcing contributors, creating recipes or designing the publication, we want the entire team involved so everyone feels a part of the exciting process. We set aside time in our busy schedules to brainstorm ideas together with a goal to create something even better than the last!

How do you think publishing digitally has helped Purely Elizabeth?

Our quarterly magazine gives us an opportunity to connect with our consumers that goes beyond just buying our products. It has pushed us to create consistent content throughout the years that we’ve been able to use time and time again. We strive to create foods people will obsess over through a brand they can trust and publishing digitally has definitely helped us achieve this goal.

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“WE WANT THE ENTIRE TEAM INVOLVED SO EVERYONE FEELS A PART OF THE EXCITING PROCESS”

What is the best part of running a magazine?

After all of the hard work that goes into creating the magazine, being able to publish it to the world and have people share it with friends and family is an incredible feeling and definitely the most rewarding part of the process.

What can we expect next from Purely Elizabeth?

We have so many exciting things happening in 2019 that we will be sharing through our magazine. You can expect even more lifestyle content, new product announcements and a brand new look for Purely Elizabeth this upcoming year. Stay tuned!

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