Motions by Issuu - Issue 4

MOTIONS 2020

BY ISSUU

January

IMAGE CREDIT: FULL OUTDOOR COVER IMAGE CREDITS: NZ TRAVEL MAGAZINE, PURELY ELIZABETH, NUDE MAGAZINE

MASTHEAD & CONTRIBUTORS MEGAN BREUKELMAN EDITOR

WILLIAM SMIAROWSKI CONTRIBUTOR

NICOLAS BORBOLLA CONTRIBUTOR

KATHERINE QUILLES CONTRIBUTOR

SERINA NGUYEN CONTRIBUTOR

SPECIAL THANKS TO JOE HYRKIN JOHN STURINO MEGHAN COLE

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A Word from Megan Breukelman, Content Strategist at Issuu A new year is filled to the brim with opportunity. The idea of a fresh start, a blank page is a motivator for all kinds of people. Regardless of industry, many look to a new year as a chance to refresh and renew. At Issuu, we’re taking this chance to inspire users of all kinds to produce and distribute their highest quality content for the new year.

Brainstorm ways this year to bring something new to the table with your audience. Whether that’s a more engaged and involved social media experience, new refreshed editorial content, or new campaigns creating a multichannel experience, you have the chance to bring something new and exciting into people’s lives.

Whether you’re a marketer, creator, designer or other kind of publisher, we’re providing a comprehensive digital content publishing and distribution platform to get eyes on your content. A new year brings new opportunities to get eyes on your audience, refresh your brand, and deliver an amazing experience to your audience.

Take this fresh start to evaluate what you’re giving back to the people who support your brand. Make your mark this decade with content that matters.

How are you defining your brand this decade?

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CONTENT CALENDAR IDEAS

IMAGE CREDITS: PURELY ELIZABETH, SB LIFE & STYLE, ESCAPISM

JANUARY 2020 CONTENT CALENDAR IDEAS 4

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VEGANUARY Many people take January to give veganism a try. Dubbed “veganuary”, vegan content & recipes are super trendy for the month. With more and more vegan content becoming accessible to a wider audience, this trend has spread like wildfire throughout the month of January.

USING ISSUU FOR SOCIAL Fill up your January 2020 content calendar with content from the Issuu Story Cloud.

The Issuu Story Cloud is a suite of integrated digital publishing products. Tap the power of the Issuu Story Cloud to create and share content to your website, on your blog or as Instagram Stories, Stories on Facebook, Snapchat Stories and more. Using the Issuu Story Cloud to distribute your content will allow you to reach a global audience with design-forward assets and digital content.

Ready to get started? Head over to the Issuu Creator Hub to see how Issuu can best serve your brand.

TRENDING Blues, purples Fitness Veganism Healthy eating Productivity Tidiness Wintery weather

H O L I DAY S I N J A N U A RY ‘ 2 0 IN JANUARY, many recovering from the holiday season and heading back into the working world. New Years resolutions are in full swing - from the beginning of fitness journeys to trying out veganism, keeping things tidy, and living life to its fullest.

New Year’s Day (January 1st) National Spaghetti Day (January 4th) Golden Globe Awards (January 5th) Critic’s Choice Awards (January 12th) National Popcorn Day (January 19th) National Hug Day (January 21st) National Pie Day (January 23rd) Chinese New Year (January 25th)

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Easy Ways to Promote Your Real Estate Business For many, the thought of marketing and promotions of any sort may seem daunting, timely and expensive. Real estate professionals especially may question the added costs and time commitments. But, the addition of marketing and promotion reaps great benefits for any business. Real Estate promotion allows you to expand your audience, grow your reach, and increase sales. Keep reading for 5 easy ways to promote your real estate business with Issuu.

CREATE A MAGAZINE OR CATALOGUE

First, creating a magazine or catalog for your real estate business is a strategic way to promote your offerings to a larger audience. Once published to Issuu, your publication can be seen by 100+ million monthly viewers. Not sure how to begin? Check out our free Magazine + Catalog Templates and learn how to reach real estate clients faster with Issuu.

LEVERAGE THE ISSUU PDF FLIPBOOK READER

Once you’ve created a digital magazine on Issuu, leverage the many integrated publishing tools of The Issuu Story Cloud. The Issuu Story Cloud streamlines content creation and allows businesses, brands, and creatives of all sorts to reformat and redistribute their content easily. A simple way to repurpose your digital real estate magazine is to use the PDF Flipbook feature. The Issuu Flipbook is an immersive promotional experience that can be leveraged on social media, on websites, and within blogs. Simply insert the embed link from Issuu into its designated destination and within seconds, your content will be seen by a vast audience in a sleek manner.

SHARE ISSUU STORIES

Next, leverage Issuu Stories to promote your real estate business. Stories are now the most popular format to connect with new audiences on mobile and social. Thus, it is imperative to streamline your real estate promotions and marketing with Issuu Stories.

With Issuu Stories, you can section off your content into easy to read, mobile-optimized formats. Think: captivating quotes, vivid imagery, and sleek scrolls. With Issuu Stories, now you can scale up your magazine so that it’s engaging and viewable via mobile on any device.

POST VISUAL STORIES

Visual Stories are a second social strategy needed for real estate promotion. With Visual Stories on The Issuu Cloud, you can create visually engaging content for marketing’s most highly trending format: Stories. By downloading the Issuu App for iOS and Android or the Issuu x Adobe InDesign Plugin, you can create eye-catching Visual Stories in no time.

Combine visual elements with concise text that draws in real estate clients on social.

SHARE AN ANIMATED GIF

Lastly, promote your real estate business with GIFs! GIFs are a fun, innovative and unexpected way to transform your real estate content into easily promotable content.

With Issuu’s GIF tool, your real estate content can stand out with easy customization and an eye-catching format. Whether on Instagram, Facebook or Twitter, Issuu’s GIF maker has your social real estate promotion strategy covered.

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How to Make Your Audience Feel Seen A large audience count, high likes/shares and impactful content are all great milestones to strive for when building your marketing presence. But, when working towards those high numbers and impactful images and copy, also be sure to keep one of the most important things in mind: your audience.

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In most cases, people turn straight to social media for information, inspiration, and advice. So, whether you’re a brand selling goods, a business offering your services, or a creative displaying your work — be sure to make your audience feel seen. Thus, be sure to make audience engagement a key priority within your marketing strategy.

Keep reading for simple tips to increase your audience engagement.

RESPOND TO YOUR DIRECT MESSAGES Ah, yes, cluttered DM’s. Although your inbox may seem to be inundated with endless and repetitive messages, answer them! Your audience trusts you and has directly reached out with questions, comments, and concerns. As a business manager, or creative, be sure to address your audience and show them that they’re valued.

REPLY TO COMMENTS Another source for audience engagement is within your social comments. Whether they’re asking questions, providing feedback, or giving props – make your audience seen by replying or liking their comments. A simple “thumbs up” will show your audience that you’re truly looking into the content you create and the reactions it elicits.

RESHARE YOUR AUDIENCE’S CONTENT See your audience tagging you, showing off your product/service, or giving a shoutout? Use those to your advantage for some killer user-generated content. Not only will this help with your own social content needs, but your audience will also love seeing their own posts leveraged by you!

ASK QUESTIONS You’ve built a strong, engaged audience on your social platforms, now leverage it!

A key tactic to make sure your audience feels seen is to directly reach out to your audience with questions. Perhaps you’re launching a new product. Or would like feedback during a creative process. Directly reach out to your audience and see what they think. Not only will they value this action, but it can also reap great benefits for you.

PIVOT YOUR OWN CONTENT First, look to your audience for feedback/advice. Second, pivot your content from those results. A great way to show your audience that they’ve been seen and you’re listening is to pivot your content and your products to match what your audience is seeking. In no way should your audience dictate exactly what you should produce, but, if your audience is clearly liking something – give them more! Through social analytics, it’s extremely easy to see what works, and what doesn’t and to make changes from there.

HOST A Q&A Audience engagement doesn’t need to be a one-way street. By hosting a live Q&A on your social channels, you can open the floor to your audience and give them indepth answers to all of their burning questions. To help cut back on that cluttered inbox, perhaps begin a weekly Q&A. This way, your audience will know exactly when and where they can ask and receive answers.

CONTENT MARKETING

2020 SEO Insights for your Business GET YOUR BRAND NOTICED IN 2020

Now more than ever, SEO is crucial for any website to gain organic traffic. The trends of SEO are consistently evolving and it’s essential to stay informed. Here are insights from the last year to start 2020 on the right foot.

INCREASING YOUR UNDERSTANDING OF SEO IS CRUCIAL

In Zazzle Media’s “The State of SEO in 2019”, their survey found that 97% of marketers agree that SEO is important to their overall marketing strategy. So why has the average budget decreased over the last year? One of the challenges marketers find is proving the value of SEO, despite its importance. Thankfully, SEO is technical and data-driven, making it easier to prove value and justify spending. Marketers must gain an understanding of 2020 SEO by staying regularly informed. Here are the top three sources marketers have been using to find their knowledge over the last year.

Moz Blog – From some of the world’s first experts on SEO, Moz has been providing regular, indepth research that aids brand marketing.

Google Webmasters – Gaining a lot of steam over the last year, Google Webmasters provides news on their own evolving system.

Search Engine Land – SEL covers daily the breaking stories and industry trends of digital marketing.

ANALYSIS OF THE COMPETITION WHILE PROTECTING YOUR BRAND

In the pursuit of staying informed, half of the marketers surveyed have been keeping track of the competition. It’s a powerful resource to utilize, to find both what works and what challenges a strategy can face. But something else to consider is the fact that the same amount of people are keeping an eye on your brand as well. If you want to be at the forefront of trends, it’s necessary to consider how to protect your own brand. Prevent other companies from beating you to the punch by making this a focus of your strategy.

VIDEO CONTENT CAN BE THE KEY TO STANDING OUT

The creation of new content ranked number one for improving search performance, which isn’t surprising. What is interesting is the fact that 54% of marketers are unable to access rich media production (such as video and audio) for their brand. As we enter the new decade, it’s important to implement new formats, especially when others are falling behind. This gap can be the key to standing out in a competitive market.

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Reach Real Estate Clients Faster with Issuu Today’s Real Estate Industry is heating up. And the competition amongst realtors is at an all-time high. Therefore, whether in person or online, it is crucial for real estate professionals to create a top-notch marketing strategy. Now with the Issuu Story Cloud they can. The Issuu Story Cloud is a suite of digital publishing products. Available for businesses, brands and creators of all types, they can create Issuu Stories, magazines, marketing collateral and more. With Issuu’s streamlined tools, realtors will find themselves promoting properties, closing more deals and reaching real estate clients faster in no time.

Promote Properties with Ease Whether it be a brochure, magazine, market report or newsletter, Issuu has become the Real Estate marketing tool of choice. Most importantly with Issuu’s latest tools, Real Estate professionals can expand their reach and marketing capacity. Keep reading for an in-depth look at the Issuu tools Real Estate professionals are using to reach real estate clients faster.

The Issuu Embed Shareable Full-Screen Reader allows realtors to showcase their listings in a sleek and interactive format. Now prospective buyers can get an in-depth look at properties from the comfort of their home. High-quality imagery, full-screen spreads, and mobile-optimized formats will take any realtors marketing game to the next level.

Embedded Video With the embedded video feature, now realtors can add personality to their promotional materials. Whether it be a welcome message from the realtor, for instance, or a full-length video of the property, a simple embed will add an engaging touch to your content.

Social Story Sharing Create once, share everywhere with the Issuu Story Cloud’s social sharing abilities. Now with Issuu, the process to convert static stories is streamlined into a mobile and visual story sharing

experience. Above all, Issuu Stories makes it simple to convert your content into new formats for sharing on your website, or as mobile Stories on social.

With Visual Stories realtors can now create unique and immersive Visual Stories to share to their social networks. With the Free Instagram Story Templates, Inspire or Voice Template, audiences will be able to view social content that combines slick imagery, focused text and even video. To make things even easier, Issuu has introduced the Adobe InDesign plug-in. A free-to-use extension that takes story sharing to new heights.

Add Web Links With the Issuu Story Cloud web links feature, potential clients can easily be directed from the digital brochures on Issuu to web listings. Therefore making it quick and simple to connect agents and clients for viewings and to receive real estate offers.

Issuu Analytics The secret to reaching a specific audience, both within real estate and in general, is utilizing in-depth analytics. With the Issuu Analytics feature, powerful page-level statistics are provided. Most importantly, realtors can easily see when their audience is most engaged, which pages perform best, and how their ads are driving performance. In real-time, real estate agents can see what listing is being looked at most, and which their listing strategies are the best performing.

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USING THE ISSUU ADOBE INDESIGN EXTENSION 1.

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Open Document in InDesign Under Window -> Extensions, select Issuu - Create a Story, Or Under File -> Issuu - Create a Story Select your Story Style (Issuu Styles are templates that reflect your brand needs).

Voice Story Style: Fast paced. Strong quotes are the hero. Make use of image takeovers and dynamic text animations to create a strong impact.

Inspire Story Style: Get ready to inspire with big images and visual breathing space. Tell your story, where Editorial meets Interactive for an engaging experience.

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Click PREVIEW to preview your Story Style and Click SELECT THIS STYLE Select Pages and Images that you want to appear in your Visual Story and Click PREVIEW TIP: Include at least SIX High Quality Images in your Visual Story.

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Provide Story Title, Publication Title and Publisher Name to your Visual Story and Click EDIT AND SHARE To Edit, Review and Share your Visual Story, you need to have an Issuu Account where you can also Save your Visual Stories Once you login to your Issuu account, you will see below screen where you can Review, Edit and Share Visual Story

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