Issuu Case Study: Luca Magazine

A Perfect Partnership: How Luca Magazine gains control of its distribution with Issuu

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Issuu Case Study: Luca Magazine

Photos: Cover: Angela Marklew Right: Angela Marklew Opposite: Suzanne Teresa

About Luca Luca Magazine is an up-and-coming lifestyle magazine for the next generation, intended to ignite, empower and accept readers of all kinds. The gorgeous quarterly publication features individuals who change the world, including entrepreneurs, scientists, athletes and more. Their fashion and beauty stories have a forward-thinking, edgy and globally-minded vibe. Digital issues of the magazine can be purchased individually or as part of an annual subscription.

Issuu Case Study: Luca Magazine

Photo: Angela Marklew

Challenges • Working with big name print distributors was primarily beneficial to those distributors and not its magazine publishers • Difficult to find a platform to partner with that benefitted and prioritized the needs of up-and-coming creators like Luca • Finding a way to expand outside of the U.S. and get international attention and distribution online

Issuu Case Study: Luca Magazine

Goals • Get more advertising inside the publication, both in print and online • Find a digital publishing solution that would actually benefit Luca and help them profit • Gain more magazine readers — especially internationally — to build a global following • Push social media advertising efforts, such as including more shop links on Issuu

Photo: Sylvia Hardt

Issuu Case Study: Luca Magazine

“Issuu is extremely easy to use, and the features we need are all in the same place.

In just one day, I put up our first issue, connected payments to Stripe and embedded it on our website.�

Jennifer O'Bannon Founder & Editor-in-Chief

Photo: Andrew Gleason

Why Issuu?

When Luca was first introduced to Issuu

According to Jennifer O’Bannon, Luca’s

Digital Sales, they had the simple desire to

founder and editor-in-chief, one of the

be part of something new. Once they used

best things about Issuu was how much

the platform to sell their magazine online,

control Luca had over the publishing and

it completely exceeded their expectations:

distribution process. “When you distribute

they loved the look, how easy it was to

in print for stores, it’s beneficial to those

use and get paid and that it was clearly

stores — not the people making the

beneficial to creators. Everything they

magazine,” she explains. With Issuu, it feels

needed to publish — from embedding

more like a mutually beneficial partnership,

their magazines onto their website to

which is something Luca has really enjoyed.

getting paid securely through Stripe —was in one place, intuitive to set up and easy to execute on.

Issuu Case Study: Luca Magazine

Photo: Brad Olson

Results • 700,000+ total magazine impressions and 13,000+ total reads in their first year on Issuu • The ability to embed, show preview pages and sell directly on Luca’s website lets readers easily buy the magazine without sacrificing their brand design • Every feature needed to share, measure and monetize their publications is all in one place and easy to set up • Access to a worldwide network of readers has helped Luca go global and expand its readership to different countries • A partnership between Issuu and Luca Magazine that benefits Luca and helps them profit off their digital magazines

Issuu Case Study: Luca Magazine

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