Issuu Case Study: EXIT Magazine

Going Global: How Issuu helps EXIT Magazine reach an international audience

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Issuu Case Study: EXIT Magazine

About EXIT Magazine Written in both Spanish and English and focused on contemporary photography, EXIT is a quarterly thematic photography magazine founded in 1999. EXIT has been awarded Best Photography Magazine of the Year by Kraszna Krauss Prize and Lucie Foundation. The magazine’s structure is similar to a photography exhibition but displayed on paper, giving its content a uniquely timeless quality.

EXIT sells their magazine both in print and online.

Issuu Case Study: EXIT Magazine

Challenges • Sharing the magazine internationally and having a bigger impact with sales • Finding an easy-to-use, international digital publishing platform • Building up a community of digital readers • Giving readers access to older issues that are out of print

Issuu Case Study: EXIT Magazine

Goals • Consolidate the quality and themes of the magazine to improve sales and boost distribution • Promote visibility and access to the magazine in places where it’s difficult to get the magazine in print • Improve sales and profits from the magazine

Issuu Case Study: EXIT Magazine

“Issuu has helped us significantly expand access to our digital publications in countries that have limited access to issues in print. It’s incredible.”

Why Issuu?

As the most popular digital publishing

Most importantly, the ability to house

platform in Spain, Issuu was EXIT Magazine’s

publications online and reach an

top choice for its transition into publishing

international audience was huge for EXIT,

and selling online. When EXIT heard about

who previously only distributed their

Issuu Digital Sales, they knew it was the

magazine in print. Issuu has given readers

perfect moment to start collaborating.

from over 70 different countries access

According to EXIT’s editorial team,

to EXIT’s magazines online — something

uploading their magazine and setting it up

especially important for those without

for sale is so easy and intuitive that it only

direct access to print editions. In addition,

takes five minutes.

EXIT says that the attention from Issuu’s team and the constant work they put in to improve the platform is remarkable.

Issuu Case Study: EXIT Magazine

Results • Access to Issuu’s global audience, with active readers from 70+ countries and 700,000+ total magazine impressions • Successful transition from selling in print to selling (in minutes) on an easy-to-use digital publishing platform • A fast, easy and effective virtual gateway to get paid for magazine sales • New ways to share EXIT’s magazines online, including on social media, embedded on their website, in emails and more • Illustrative and useful statistics that help EXIT see impressions, reads and which countries read their magazine most so they can optimize their content/photography

Issuu Case Study: EXIT Magazine

Connecting content to people.