Issuu 2021 Year in Review

2021 2021 Issuu Issuu Year Year in in Review Review

2021 Year in Review Looking back on 2021, I find myself reflecting on the year, and the onset of the global pandemic in 2020. While 2021 had its challenges, there were also bright spots including the global vaccine roll out, organizations learning to adjust to hybrid operations, and creative approaches to business that many of us didn’t know we had in us. I continue to be inspired over and over again by the creativity and resilience of people all over the world — especially Issuu creators. Our customers have chosen Issuu to communicate digitally with their customers, from restaurants posting their menus, real estate promoting a new home for sale, conferences and events sharing marketing collateral, healthcare organizations sharing critical COVID-19 informational resources, editorial content on the issues and ideas most important us across the globe, and content that connects us all.

During these challenging two years, we’ve seen a huge increase in demand across all industries

for digital content. In 2021, we now have the most

We’re excited to see that the Issuu Story Cloud

active content creators in the history of Issuu.

is proving to be an indispensable tool for the

Our customers have published nearly 60 million

creator economy ecosystem. Issuu is providing

documents on Issuu, with 262 billion pages having

savvy content creators with the powerful digital

been read - the digital equivalent of saving over 3.8

publishing and distribution tools they need,

million trees in the last year alone!

including our premium digital sales feature that is

To support the increased demand and additional

100% commission-free.

needs of our customers, our Issuu team focused

As I look toward a new year, I’d like to thank the

on adding product integrations and enhancements

more than one million of you who have used

to the platform, while also expanding our team.

our tools to connect, inform, inspire and build

We added a new office in Braga, Portugal and

community with your readers. Our mission at Issuu

expanded the Issuu leadership team with key

has always been about connecting content to

new hires and promotions. This September,

people. We are focused on building a digital content

we announced a $31M round of funding that

and marketing platform that helps you build the

will enable us to continue to innovate with new

community and connections that will make you

features, enhance the products that matter most

successful.

to our customers, build integrations to make use of Issuu tools more efficiently and to grow the team.

We’re hiring across the company, so check out our careers page if you are interested in joining us.

Happy New Year, Joe Hyrkin, CEO, Issuu Read Joe’s full 2021 blog post here

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Issuu is a digital publishing platform that allows creators to leverage their content to create meaningful connections with their audience through a higher quality sharing and consumption experience. Repurpose your designs into interactive flipbooks, mobile articles, social media stories, email marketing assets, and much more.

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2021 Milestones JUN

Beeple sells NFT for $69M

3.8 million trees saved through digital publishing on Issuu

Issuu vi rebrand and web redesig

Mailchimp integration

MAR

ALL YEAR LONG

JUN

MAY

Vaccines start becoming more widely available

AUG

Expan Issuu l team

isual d bsite gn

SEPT

Braga Office Opens

OCT

Link specific statistics feature SEPT

$31M in funding announced JUL

Hootsuite Integration

nding the leadership

SEPT

Templates launch

2021 Record Results Active Creators Article Stories Created Article Stories Read Visual Stories Created Visual Stories Read

Canva Docs Published Google Drive Uploads InDesign Stories Created Videos Linked Documents Shared

58M Docs Published 1.2B Pages Published

(All-Time Total)

One

Forty

New Office

New Employees

Braga, Portugal

issuu.com/careers

(All-Time Total)

12

Visual S Creat

2x

Stories ted

12B Docs Read 262B Pages Read

(All-Time Total)

3x

Canva Docs Published

(All-Time Total)

14x

Stories Created from Canva Docs

2022 Content Marketing Trends

Digital content continues to grow: the shift from print to digital Workplaces are being redefined

Growth of social commerce within the creator economy

Reuse, recycle, refresh: creators repurposing content more effectively

Hybrid events are here to stay

Content is becoming more personalized

The rise of micro influencers

NFTs and tokenization shake up the economy

Sustainability as an organizational strategy