Issuu 2020 Year in Review

2020 Issuu Year in Review

2020 Year in Review (and a Look Ahead) 2020 HAS BEEN A CHALLENGING YEAR. Like many of us, I’ve repeatedly thought about how much I’m looking forward to 2021. Between the pandemic, a global recession, remote learning for our kids, political chaos and heightened racial inequity, 2020 has been a year few of us will ever forget.

At Issuu, we’ve made adjustments throughout the year in how we work.

We’ve been focused on continuing to expand the Issuu Story Cloud so businesses can continue to rely on us to make stories and content shareable in a range of formats across multiple channels and digital canvas’.

Through the challenges we’ve also seen some of the best of ourselves and othersa resiliency and level of care for each other that we didn’t know we had in us.

Issuu is proud to be the publishing platform of choice for upstanding organizations that provide COVID-19 research, health services, and more critical information at the pandemic’s onset and this type of content continues to be added daily. Voter Guides too. We also are proud that our platform has always elevated marginalized voices and celebrates storytelling about diversity, hard work and challenging the status quo—especially in a year when we are redefining “normal”.

Vaccines have brought new optimism, but my greatest hope from 2020 is that we don’t just move on or get back to “normal.” I hope we commit to learning more about the people and world around us, that each day we recommit to learning more deeply, connecting more fully and caring more for the people with whom we come into contact every day.

Looking forward to 2021, we have big plans. On the product front, expect to see continued expansion of both inputand-output efforts, new ways to create compelling content, and new ways to distribute it. And our team is also growing quickly - if you’d like to join us, check out our careers page.

Most importantly of all, I hope we can all learn and grow together. We all have a chance to be more present to each other, more aware of each other’s needs and challenges because of what we’ve learned during 2020. Let’s hold on to the learnings and move forward with care.

Happy New Year, Joe Hyrkin CEO, Issuu Read Joe’s full 2020 blog post here

Create Once, Share Everywhere You’ve got great content, Issuu is the place to share it with the world. Our marketing and publishing platform makes it exceptionally easy to remix your designs into interactive flipbooks, mobile articles, social media stories, email marketing assets, and much more.

It’s as easy as 1-2-3.

Upload a PDF

Enhance with video and lin

nks

Distribute across all your channels

2020 Issuu Milestones

March 2020:

Covid lockdowns begin

April 2020:

The move to freemium

April 2020:

Issuu offers Colla and Digital Sales in response to Co

February 2020:

Statistics gets a makeover July 2020 :

Stories from Scratch January 2020:

Auto-generated Article Stories

1 Million Article Stories reads on Issuu

December 2020

Issuu integrates with Dropbox

November 2020

1 Million Articles Stories published on Issuu

aborate s for free ovid

October 2020:

Digital Sales goes commission-free

September 2020:

New services page

Active Issuu Creators

2X Growth

First-time Publishers

3.6X

Article Stories Created

8X Growth

Article Stories Read

5X Growth

Growth

Visual Stories Created

4.4X

Digital Sales via Issuu

3.6X

Collaborate Users

12X Growth

Growth

Growth

Units sold

1.5 Billion Total Reads 100 Million Pages Created 37 New Issuu Employees

2019 to 2020: The Growth of the Issuu Story

2x

increase in Canva creations transformed and shared thru Issuu

3x

Article Stories created from Canva designs

15x

Article Stories created from Adobe InDesign

y Cloud

3.5x 4x

uploads from Dropbox

increase in uploads from Google Drive

2021 Content Marketing and Publishing Trends Predictions on the industry from your friends at Issuu

1.

2.

3.

6.

7.

8.

The expanding martech stack: more integrations

The growing role of business storyteller

Content on the move: motion graphics and video are everywhere

More first-time publishers and content marketers

Evergree content: form live

Marketing Remotely events go

en long es forever

g y: more o digital

4.

5.

9.

10.

Remixing content for different channels

More social channels = new ways to connect and market

The rise of the side-hustle: sales of digital content increase

The migration from neighborhood shops to digital

“Issuu has been so helpful in showcasing my marketing materials to potential and current clients. It’s easy to use and the layout of the platform is visually appealing.”

Anna K. Freelance Photographer

“Issuu has helped support other digital marketing efforts. It’s easy!”

Anne R. Designer

“Great software for creating professional documents!”

“Issuu provides a great product to make and distribute wonderfully expressive content and materials.”

Andrea P. Interior Designer

Benjamin B. Educator

“Issuu is extremely easy to use. You can even add links and videos to your content. I love everything about this platform and I am so glad I found them.”

“I think Issuu is the best publication sharing interface currently on the market. My clients love it!”

Karissa H. Magazine Editor in Chief

Robin W. Owner and Creative Director

“I’ve been using Issuu for a few years and I have never been let down!

Great service, especially for a nonprofit!”

Jocelyn H. Marketing and Social Media Specialist

“I love that it’s so easy to create a digital catalog to share on your social channels. I also like that it has analytics - that is great to show your sellers.”

Crystal E. VP of Professional Development, Real Estate

“Issuu is a great tool to have to extend our reach for viewers and customers - it’s easy to share to your content on different platforms.”

Christian D. CEO & Editor