2020 Marketing Trends and How to Leverage Them for 2021

December 2020

Top Marketing Trends of 2020 and How To Leverage Them into 2021

AGENDA

● 15 minutes Introductions and Issuu Insights ● 20 minutes - Issuu Demo ● Q&A

Housekeeping ●

All participants will be muted throughout the duration of the presentation to ensure the best audio quality for all

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Please submit your questions anytime during the webinar. Click the Q&A button to do so (shown below)

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Lastly, we’re recording today’s webinar, and we’ll share the link in our follow-up. That way you can listen to it again, and even share with others who may be interested

Today’s Speaker

Meghan Cole

Marketing Manager Issuu

QUICK POLL:

What Level of Marketer are You?

QUICK POLL:

What is the main reason you’ve joined today?

ISSUU INSIGHTS A look back at 2020 to leverage for 2021

Omnichannel Solutions Takes 6 to 8 touches to drive a desired behavior Leveraging across multiple channels Succinct Message to ensure success of a program Have content in various formats be of the same look and feel

Content Calendars A content calendar is a key tool for creators when building a steady stream of content for their brand. Essentially, a content calendar outlines the specific marketing assets, what platform they’ll live on, and when they will be posted.

While we may not be gathering for large festivities or traveling near and far to see loved ones, that doesn’t mean we still can’t celebrate.

Holidays for December 2020 Content Calendars: Human Rights Day (December 10) National Ugly Sweater Day (December 20) Hanukkah (December 10-18) Christmas (December 25) New Years Eve (December 31) Trends for December Content Calendars: Holiday Gift Guides Holiday + Winter Decor At-Home Holiday Festivities New Year’s Resolutions

Interactive Content The rise of digital solutions also mean the rise of interactive content.

Adding links and videos let you leverage the medium and allow for tracking and tailoring your audience as well.

Make your materials more tactile and actionable.

Social Stories Cellular data consumption on smartphones surged 75% in March from a year earlier More than 70% of mobile data traffic, including cellular and Wi-Fi connections, consisted of video content.

Video usage was correlated with smartphone screen size.

People with a screen size of 5.5 inches or more consumed 53% more data than people with screen sizes of 4.5 to 5.5 inches, according to NPD.

OUR MISSION:

To enable anyone — from independent creators to global brands — to create, share, measure and monetize their digital content.

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MEASURE Impact

Issuu Demo

QUICK POLL:

Are you interested in a free workshop on how Issuu can help transform your content into stories, emails, and social posts to engage your customers?

und o r a Stick pecial for s r! offe

Q&A