IS O B E LLE POVER
IS O B E LLE P OVER
Isobelle, a senior creative with a wealth of experience in graphic design working in Brand and Corporate ID. She began her career at Vogue and worked for well-known names such as Crabtree & Evelyn, Dorling & Kindersley, Open University Media, Bora Bora Lagoon Resort, Lilianfels, to name a few. Responsible for creative direction and marketing with design teams, industrial designers and printers. Isobelle returned from Switzerland teaching design and piloting a pop-up project for her Masters at the University of COFA, New SouthWales completing a Master of Cross Disciplinary Art and Design. Her work has a textural esthetic and a strength in conveying conceptual ideas. Her focus is design thinking uses cross-functional platforms to define strategic direction and tactical aspects of marketing. Qualified at eCornell, NY, recently with a certificate in Marketing Strategies for Business Leaders. A naturally enthusiastic person with a verve in art and design, she loves the challenge of experiential, name generation, FMCG from conceptualisation, strategy to overseeing realisation. She has invested her time between the design industry and the education of young designers. She taught in several colleges internationally, â€œThis is where I get to inspire and mentor young creatives in the process of design making their ideas work.â€?
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KMart wanted a summer scent for teen girls, a fragrance with sweet and exotic spiced notes. The structure of the pack and cap echoed the curves in the â€˜sâ€™, the brand signature.
KMart wanted a range of perfumed toiletries to capture the teen Valentine market in a romantic name that resonated with the romance of French style of dĂŠcoupage
Sheraton Mirage Resort, Goldcoast, the location is famed for its deep sea marine life, reflected in guest room toiletries
Roche Pharmaceuticals wanted pack designs to simplify information to reflect clarity and differentiate between soluble and effervescent medication.
NestlĂŠ presented Australiaâ€™s brand Peters Original vanilla with heritage country values and rich natural vanilla with fresh fruit serving suggestions
Fosterâ€™s Group, design presenting cultural heritage keys in type and decorative elements for Scottish Whiskey, American Bourbon and Russian vodka