Enroute B+C

B+C

Enroute

Cross Disciplinary Art & Design 3 Core 3 0992 B Prototype, Preliminary Sketches C Final Work

Lecturer Andy Polaine Student Isobelle Pover-Leong 3293619 Semester 2 October 2010

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CONTENTS 1.0 PART ONE INTRODUCTION 1.1 Project Mission 1.2 Project scope 1.3 Project Policy 1.4 Project Idea 1.5 The Background

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2.0 Objectives 2.1 Aim 2.2 Partners 2.3 Location 3.0 Prototypes Preliminary Sketches, Processes 3.1 Video shoot 3.2 iMovie window 3.3 Printed stills 3.4 Components 3.5 Diagrams 3.6 Workshop

4.0 PART TWO INSTALLATION DESIGN 4.0 Communication Objectives 4.1 Background 4.2 Solution 4.3 Process Key Elements 4.4 Strategy Signage 4.5 Technology 5.0 Enroute Journey Tubes 6.0 Enroute 6.1 Team 6.2 Enroute Route Box 6.3 Enroute Bike Buddies Identity Brand Brand Colors Wordmark Brand Components Brand Colourways Branded Livery Branded Gear 7.0 References 7.1Acknowledgements 7.2 Expenses

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1.0 INTRODUCTION ‘ENROUTE’ is the fi rst of many pilot project’s to promote safe cycling practices and proficiency in the central business district and surrounds of Sydney City.

It uses the discipline of an Arts and Design practice to conceptualise journeys in a mode of transport that effects the relationship of our urban environment for its protection and improvement.

The medium of communication technologies, the network of sociability, for this reason it can synthesise many desirable aspects to improve our urban environment and wellbeing.

The ‘ENROUTE’ project aims for the data collection by cyclists using the internet. Data that is captured to observe and assess the journey and travel behaviour of cyclists. This data is a predictive tool to visualise new developments in urban and traffic planning.

‘ENROUTE’ demonstrates an Arts and Design project that has functional social benefits using the medium of mobile phone capture of imagery, video and photographic demonstrate, in three dimensional designs. The methodology of this production synthesizes disciplinary work as a cumulative process that has many possible outcomes for the Art and Design practitioners and those involved in its research, production and manufacturing.

The project requires the capture of video material, cartography, graphic design, sculpture, photography, electronics, three dimensional design and manufacture. The foundation idea throughout the project ‘ENROUTE’ has been personal freedom and safety, moving about one’s urban space, social wellbeing the other consumerism with objects and their ownership. 'The term 'collaborative consumption' is used to describe the cultural and economic force away from '’hyper consumption’ to re-invented economic models of

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sharing, swapping, bartering, trading or renting that have been enabled by advances in social media and peer-to-peer online platforms.1 'The concept has been championed by R.Botsman and R.Rogers, (June 2010), ABC Television's Big Ideas programme included a segment showing Botsman's speech at the TEDx Sydney conference in 2010, describing collaborative consumption as "a new socio-economic 'big idea' promising a revolution in the way we consume".2

1.1 PROJECT MISSION To promote sustainable transport for inner city precincts that demonstrates a clean and nonhazardous effect in our city environments, a low reliance on fossil fuels, a shift of attitudes from dependance on motorised transport to the independence of making journeys by bicycle. _____________________________________

1.2 PROJECT SCOPE Sustainable transport and planning ‘To influence travel behaviour it is imperative that needs of a community are considered and captured through good quality planning before infrastructure is put in place.

Destination analysis and planning software will enable developers to predict travel behaviour and trip generation. This should ensure that, from inception to maturity, appropriate sustainable travel choices can be provided both within and beyond Growth Points and Eco-towns.’

Opportunities must be created within the planning process to make cycling, walking and public transport the modes of choice. These modes must be made more convenient for the majority of journeys than car usage, to promote genuine modal shift. They should be supported by the necessary management and regulatory measures (e.g. Traffic Regulation Orders).3 1

R.Botsman, R.Rogers, What’s Mine’s Yours: The Rise of Collaborative Consumption , 2010 http://www.collaborativeconsumption.com

2TED 3

Sydney Conference 2010 http://www.abc.net.au

Building Sustainable Transport into New Developments, Department of Transport, UK, April 2008

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1.3 PROJECT IDEA Bicycle journeys are recorded in urban precincts and captured in a database to be used for developing cycleway systems, promoting their benefits and planning the development of urban design and commercial precincts. To make bicycle movement accessible for everyone, a hire system is to be established reducing ownership costs, maintenance and insurance of a personal bicycle. The responsibility of ownership becomes third party such as a local council, a commune, or a private enterprise. Partnered by local businesses and transport modes such a train stations and ferry quays to promote and participate in the long term goal of sustainable cyclist and pedestrian movement, urban design and commercial vitality.

1.4 PROJECT BACKGROUND Navigational tools delivered by wireless connectivity and easily usable in downloaded electronic applications for satellite global positioning systems4 (GPS) devices such as mobile phone, personal digital assistant 5 (PDA)and in common usage as part of the contemporary urban communication. Mobile phones have an integrated in radio receiver. 6 Everything out there can be searched, found, watched listened to and traced. Products and services such as maps with views from distant space to ground level ‘street views’, displaying details of density, fabrication, style, layout, transport systems, population centres and statical information available to decipher and interpret everything that moves throughout our environment.

4Global 5

positioning systems http://en.wikipedia.org/wiki/Global_positioning_systems

Personal digital assistant http://en.wikipedia.org/wiki/PDA_(Computer)

6Radio

receiver http://en.wikipedia.org/wiki/Receiver_(radio)

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2.0 OBJECTIVES 2.1 PROJECT AIM To promote mobility in city precincts, a self-service hire system to pick-up and drop-off a bicycle at docking stations will enable casual to regular transport. Membership offers the hire of a cycle with Member Account (access fee) and for the amount of time a rider has it (usage charge) debited from a Member’s account at the end of an access period.

ENROUTE Creating and producing outdoor signage system that is integrated in urban design and art work, that functions as a radio wireless port to display and capture data for statistics and public information.

• • • • • • • • • • •

Promoting a registration online for localised mobility cycle pick-up and drop-off Capturing cyclists movements in their urban environment; where, why, when, duration, journey plotting Data used to improve existing cycleways Lobbying for the design of transport systems that preserve the environment and enrich personal wellbeing and promote health and safety Creating smaller localised centres for social support and interaction Signed cycling routes Quieter routes recommended by other cyclists Greenways through parks and harbourside Off-carriage way alternatives to busy roads Stations and Quays with cycle parking Useful information and contacts

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Creating a web site that is functional, attracts and adds opportunity for; bookings, interaction blogs, sales, promotion, maintenance, planning, learning about urban/ bioenvironment.

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2.2 PARTNER City of Sydney The fi rst approach is planned to the largest beneficiary and benefactor, the City of Sydney local council as cited in this proposal their aims for the projected years until 2020 with dedication to reduction of the use of fossil fuels and its impact on the environment. This council has an integral relationship with the Road and Traffic authority of NSW and this can be aligned and leveraged compatibly with this aims of this project.

The City of Sydney supported ‘The Dreams on Wheels’ exhibition was held at the University of Technology, Sydney in June 2008 to feature the Danish culture of cycling and innovative Danish bicycle design.

Motivated by how a ‘cyclocentric’ approach to urban development can stimulate sustainable civic behaviour, the exhibition promotes cycling in a broader cultural context, displaying Danish urban cityscapes alongside urban visions for Australia by Danish architect Jan Gehl.

2.3 LOCATION The settlement of Sydney began on 26 January 1788, when the 11 ships of the "First Fleet" dropped anchor at Sydney Cove by 1842 the City of Sydney was established with 30,000 people. The City’s streets have been the subject of ongoing modifications, alterations and confusions. Many streets have disappeared, been realigned, or renamed; while many others are being created. There are 33 precincts of the Local Government, comprising a site area of approximately 26.15km².

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‘Many would argue that the haphazard quality of its street alignments gives Sydney a charm that no city constrained by grids or directed into planners’ artistic curves of roads could ever achieve.’ 7( S. Fitzgerald 1995) Its central business district is estimated to have 483,000 people travel to the City on any day to shop, be educated, conduct business with fi rms in the City or simply to be entertained. This is additional to the 385,000 daily workforce in the City and over 2.6 million visitors to the Sydney Metropolitan area. (June 2008) ‘The City of Sydney is committed to cooperating with residents, government and transport operators to provide a high quality transport network for a sustainable, vibrant City.

Cycling is a convenient, sustainable and enjoyable way to get around Sydney. Construction of a high quality network of cycle paths and lanes that will make cycling a relaxed, safe, mainstream transport option for adults and children.’8

_____________________________________

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S. Fitzgerald, Sydney Street's: A Guide to Sydney City Street Names, 1995

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City of Sydney Government, About Sydney, Parking and Transport, www.cityofsydney.nsw.gov.au 2008

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3.0 Prototypes Preliminary Sketches, Processes

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Meeting with Mark Stimpson, Digital Editor, Brains Agency, Sydney.

Discussion about Lipstick Camera as a higher quality small video camera versus the 3G and 4G iPhone. As most people would not access a small high quality camera the iPhone was chosen for capturing video.

Ar readers are the latest technology in outmoding QR codes, however this is too large an element to include in a 12 week project. Photosynthing is a development for accumulating millions of photographic image as a social collective dat base, a future arts digital project direction.

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3.1 Video shoot Bike Buddy Rider ‘Sooz” iPhone secured in a camera pod by ‘RAM’, this mounts the camera landscape or horizontal that governs the ration in iMovie, as the iphone resizes and crops the image automatically by turning the axis of the phone to gravity.

Video was shot on iVideoCamera App from Apple iTunes online store.

iVideoCamera - record video with effects on any phone (2G, 3G, 3GS) Laan Labs.

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3.2 iMovie window iMovie Application, window for working in editing and transferring imagery to graphic Adobe Illustrator to build patterns for printed materials.

Screen shot MacBook Pro, showing video date emailed and downloaded to iPhoto, opened in iMovie ready to edit.

1. Frames representing 3 seconds were edited into a new Project window, these were edited into average 30 -40 frames 2. Saved as .pdf and opened in a custom format of an Epson A3 roll eight colour printer.

3. File opened in Abobe Illustrator, masks removed and each frame moved into the vertical movie strips in a new document.

4. Layouts designed for the printed component of the tube.

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3.3 Printed stills IDEA In Progress I metre square set of digital images made from video material shot around the CBD Sydney from a bicycle 26 minute journey.

Edits from the movie frames are selected for the graphic content.

These are cut into lengths and folded in a concertina fold in preparation for a boxed fabrication of the idea.

Copper wires bent into the trace of the route travelled by bike and shot on an iPhone in digital movie format.

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3.3 Printed stills Playing with film strips and the Idea of a Column.

Card and Laser prints, Copper wire, double sided tape.

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90seconds REGISTER AND UPLOAD YOUR mobiBIKE MOVIE TO www.enroute.com

MOBI

BIKE JOURNEYS MOBI C APTURE JOURNEY 1

JOURNEY 2 JOURNEY 3

JOURNEY 4 JOURNEY 5 JOURNEY 6

JOURNEY 7

JOURNEY 8 JOURNEY

9 JOURNEY

10 JOURNEY

11 JOURNEY 12

3.4 Components

T E V O

V S E H

P M R G S P R

N E Q I W

[ L E V J

W X

L ] H I

W X V I I X

G S [ T [ I V

G V I W G I R X

Poster for illuminated cylinder: Stock: Uncoated Bond, InkJet Printing Dimensions 45cmx 60cm ENROUTE Journey Tube.

Each tube to be located on cycle route crossroads.

I H H ]

V S E H

S \ J S V H

X S

K E P P I V ]

W X V I I X

X S G M G Y P E V U Y E ]

E V X

N S Y V R I ]

M R X I V Q S H E P N S Y V R I ]

M R X I V Q S H E P

I P M ^ E F I X L W X V I I X

G S P P I K I W X V I I X

[ S S P P S S Q S S P S S

G S P P I K I W X V I I X

Blue tooth enabled for wireless download of data to a rider’s mobile phone with short routes in the CBD with places of interest to stop at.

Riders can download their video wirelessly to the man website ready for an upload to a digital site for storage and retrieval for designers and artists to sample and use for installation work around he city.

This design is in vertical strips representing film strips f a selecting 90seconds edit from a bike ride. << Video shot in iVideoCamera, format changed from digital horizontal, to vertical.

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MOBI

REGISTER FOR MEMBERSHIP & UPLOAD YOUR MOBIVIDEO BIKE JOURNEY www.encore.com

BIKE JOURNEYS MOBI C APTURE

BIKE JOURNEYS MOBI C APTURE JOURNEY 1 woolloomooloo

JOURNEY 5 oxford street

JOURNEY 9 hyde park

JOURNEY 2 woollomolloo

JOURNEY 6 st james road

JOURNEY 11 george street

JOURNEY 3 elizabeth street

JOURNEY 7 cowper wharf

JOURNEY 11 lincoln crescent

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www.enroute.com

JOURNEY 12 liverpool street

enroute

JOURNEY 8 art gallery road

arts project

JOURNEY 4 college street

sec onds

3.4 Components Poster for illuminated cylinder.

Stock: Uncoated Bond, InkJet Printing Dimensions 45cmx 60cm ENROUTE Journey Tube.

Video stills shot in iVideoCamera, format digital horizontal.

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At the model makers workshop, checking my plans before ordering materials. Plans to be exported from Mac to PC Archi CAD Tools and materials for making traces by hand using a map for a template.

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3.5 Diagrams OUTER TUBE Material: Clear Acrylic Diameter = 120mm. OD 114mm. ID x 90cm high

Discs B + C Thickness each 1mm, diameter = 120mm.

Two discs with drilled each holes (SEE DIAGRAM Sydney Disc Maps)

INNER TUBE Material: Clear Acrylic Diameter = 110mm. OD 104mm. ID x 60cm high

DISC MATERIAL: CLEAR ACRYLIC DISC A = 3mm - Diameter 120mm DISC B = 1mm - Diameter 120mm DISC C = 1mm - Diameter 103mm DISC D = 4.5 mm - Diameter 120mm

120mm OD 114mm ID

A B

Specifications: ELEVATION + BASE + PLAN Project Core 3 Journey tube - Prototype 1 Client: I sobelle Pover-Leong issyvivi@me.com Contact Number : 0417 437 968

120mm 113mm DISC A

DISC B PLAN: INNER AND OUTER TUBES

3mm 1mm thickness thickness 1mm Rebate to fit flush to OD

110mm OD 104mm ID

DISC C placed on top of INNER TUBE

DISC C

120mm 110mm 104mm

3mm 2mm

3mm width 2mm deep

CROSS SECTION

1mm thickness

60cm height

90cm height

113mm

BASE : DISC C

INNER TUBE slips inside OUTER TUBE

4..5mm thickness DISC D secures both TUBES AT THE BASE with a cut ‘steps’

120mm OUTER TUBE 114mm ID - 120mm OD

DISC D OUTER TUBE

INNER TUBE

INNER TUBE 104mm ID - 110mm OD

Enlarged detail DISC D with ‘step’ to secure tubes into position.

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Specifications: DISCS B + C VISUAL Project Core 3 Journey tube - Prototype 1 Client: I sobelle Pover-Leong issyvivi@me.com Contact Number : 0417 437 968

The size of the fine Dremil drill for the 1mm. thick discs is 0.61mm.

N

N OPERA HOUSE CIRCULAR QUAY

GROSVENOR ST BOTANIC GARDENS

GEORGE STREET

THE ROCKS HYDE PARK BARRACKS

ST MARY’S CATHEDRAL

ELIZABETH ST

CASTLEREAGH ST

CHINA TOWN CENTRAL STATION

KENT ST EDDY ST

DISC B

DISC C 3.5 Diagrams

DISCS B + C PLAN diameter 113mm - VISUAL showing Surface graphics printed on self adhesive film)

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Specifications: TEMPLATE DRILL HOLES BASE + PLAN Project Core 3 Journey tube - Prototype 1 Client: I sobelle Pover-Leong issyvivi@me.com Contact Number : 0417 437 968

3.5 Diagrams enlarged view ROUGH VISUAL of CROSS SECTION 0.61mm VERTICAL DRILL HOLES

DISC B - 113MM DIAMETER

DISC C - sits on INNER TUBE 113MM DIAMETER

0.61mm VERTICAL DRILL HOLES X 12 PER DISC

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PROTOTYPE 2 Project Core 3 Journey tube - Prototype 1 Client: I sobelle Pover-Leong issyvivi@me.com Contact Number : 0417 437 968 BOX Specification Material: Clear acrylic or perspex: FRONT FACE + 3 SIDES Materials White acrylic or perspex BACK + BASE 3.5cm wide x 7.5cm high x 10cm deep 20mm

3.5 Diagrams DO NOT ADHERE TOP LEAVE TO OPEN

SIDE ELEVATION surface one level contour Milled linework LINE ART WORK to be supplies S/S MILLED into top surface clear acrylic sheet 10cm

horizontal slit 1.5mm x 33cm

75cm

35cm BACK: WHITE ACRYLIC 35 X 75CM

Box 10cm deep

CLEAR ACRYLIC

FRONT FACE CLEAR ACRYLIC 35cm x 75 cm

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3.6 Workshop Air suction points to maintain position of substrate on the bed.

CAD cutting and milling into plastic, wood, etc substrates.

Speed and depth of cutting critical to maintain a fine edge with no overheating of substrate.

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4 .0 INSTALLATION DESIGN 4.1 COMMUNICATION OBJECTIVES To create an arts installation integrating collected bicycle rider’s data, to locate this in the public domain where both riders and pedestrians pass by, this group would be made up of students, tourists and visitors, family groups.

The installation represents cycle riders journeys and experiences in the CBD and will conduct a survey of collected data. It is a community arts project that invites individual participation.

4.2 BACKGROUND To promote bicycling as a preferred mode of transport for commuting into the Sydney CBD and short trips in the CBD. Sydney has excellent natural conditions for developing a cycle culture since the climate and topography does not provide too many difficulties. NEW CYCLE PLAN The City of Sydney’s Cycle Strategy and Action Plan 2007-2017 is Council’s commitment to making cycling as attractive a choice of transport as walking or using public transport.9 (Gehl 2007)

4.3 PROJECT SOLUTION The project solution documents the disciplines of signage, wayfinding and branding; 1. Problem: to create an arts project presented to the outdoor public domain 2. Research: the materials and fabrication need to be visible, practical and functional 3. Solution: based on research fi ndings; to visualise from initial design concept and specify an outdoor prototype to scale A prototype will visualise the touch and feel and result in revisions Specifications are: 2D and 3D detailed drawings including dimensions, materials, fi nishes, site plans, anchorage's fixings, bolt cage, assembly, fabrications.

9 ATTACHMENT A - GEHL ARCHITECTS: PUBLIC SPACES PUBLIC LIFE STUDY – SYDNEY 2007 (Part 1) .P51

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4.3 Process Key Elements 4.

5.

6.

7.

8.

Research Planning Specification and engineering Fabrication and installation Evaluation and maintenance

The City of Sydney has specific signage guidelines for particular areas of the CBD and surrounding areas. A PDF readable software to be able to view this fi le, a DCP (Development Control Plan) March 2005 City of Sydney Signage & Advertising Structures Development Control Plan This DCP Supplements the provisions of the State Environmental Planning Policy No.64 Advertising and signage (SEPP 64) These two provisions apply to Enroute Journey Tubes â&#x20AC;˘ Freestanding advertisements â&#x20AC;˘ Special promotional advertisements Signage and advertising structures are an important element of the built environment of the City of Sydney. These provisions are intended to protect the significant characteristics of buildings, streetscapes, vistas of the city skyline. These provisions are also are intended to encourage well designed and well positioned signs which contribute to the vitality and legibility of the City of Sydney and which respect the amenity of residents and pedestrians and the safety of motorists. City of Sydney Signage and Advertising Structures Development Control Plan, 2005, Section 1.4, P5.

In considering innovative design proposals for signs not envisaged by these provisions or where there are issues of interpretation, the consent authority will consider the design excellence of the proposed sign and degree to which it meets the objectives of this DCP. City of Sydney Signage and Advertising Structures Development Control Plan, 2005, Section 1.5, P5,6

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4.4 Strategy Signage Enroute Journey Tubes are an installation that is a part of the built environment; positioning and locations are a critical part of it promoting and identifying the project.

This installation will contribute to the streetscape characteristic and ambiance of the precinct namely; City of Sydney. Located in Hyde Park, Domain and Cook and Phillip Park Development application To provide; information, drawings to scale, location, type, construction and total number of signage elements for the installation.

Maintenance Methods of cleaning, replacement of defective lighting to ensure ongoing upkeep of the installation.

Road safety To regard the project and non-prejudicial to the safety of the traveling public, these are situated in locations that do not distract or impair vision, distract or reduce concentration of drivers and bicyclists Location and positioning To comply with the following criteria Lateral clearance from the signage element to the kerb is to be not less than 0.6 metres.

Reduced to 0.45 if the footway is less than 3.6 meters, headroom is the cabling and conduit, metres on a public roadway.

Signage and structure in the Public Domain Not permitted to; • Intrude or obstruct accessible paths of travel - hinder pedestrian circulation or disabled access • Obstruct sightlines to structures that are well lit and colour contrasted where appropriate to assist people with vision impairments Free Standing Signs • Integrated in to the landscape • No more than 2M high

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Significant trees and vegetation to remain and be included in the DA and Landscape Plan.

Objectives of the installation 1. To achieve a high level of design quality with its design and its relationship to the architectural design of buildings and the character of the streetscapes.

2. To provide a clear message with community information, using high quality materials 3. Be visually interesting and exhibit a high level of design quality, regarding materials, finishes and colours 4. To have regard to the view of the installation, its structure, cabling and conduit, from all angles, including any visibility from the street level and nearby higher buildings 5. Illumination, including cabling, to be concealed, integral to the element 6. Animation on a temporary basis in association with the arts event Installation locations The Domain, the Botanical Gardens, the Cook and Phillip Park and Hyde Park are places in proximity to the City Centre. These vast parklands offer a diversity of recreational possibilities for the people of Sydney and hold the opposites to a dense and busy City Centre - quietness, space for big events or for space demanding activities, few sensual impacts and a low noise and pollution level. As such the qualities of these natural reserves are needed ingredients in a busy city. What is also offered from e.g. Bennelong Point or Mrs.Macquaries’s Chair are views of the city and the Harbour allowing people to perceive a perspective of the city they are using in their daily lives10 (Gehl 2007) Map redrawn, Hyde Park in Sydney’s CBD with four points marked for the location of the Journey Tubes.

Good location points as there is shaded areas large enough for several riders to meet and rest at the Journey Tubes, upload their videos and download maps and routes, places of interest. This area is undergoing extensive redevelopment to have the area with complete designated cycleways .

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Gehl Artchitects: Public spaces Public Life Story - Sydney 2007 (Part 1)

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Technology Proximity Marketing software, Bluetooth, 100% eco friendly, free to users.

Opt in advertising is permission based advertising, this is direct to the targeted audience 24/7, voice and data transmissions. Promote and deliver ‘automatic flyer’ to the mobile phone. Main Web Server can deliver from a device offline, a physical unit, or online, via ADSL internet.

Testing for daylight, built in optical filter for spectral response, similar to the human eye.

The sensors are small, transparent, plastic packages.

Bluetooth - It’s namesake the Danish King Harald Blåtand, Bluetooth, 920AD whom connected his kingdom, developed by Ericsson, Sweden. He united Denmark and Norway with the introduction of Christianity. To show the significance of bringing together different devices and enabling communication between them, Bluetooth technology got its name after him. A bluetooth enabled, mobile phone connecting to a company Bluetooth technology was developed with a purpose of creating a single digital wireless protocol, capable of connecting multiple devices and getting over the synchronization issues. It enables shortrange wireless communication thus replacing wires connecting the electronic devices2.

It is a robust wireless, (Replaces propriety cables that connect one device to another with one universal radio link) high speed, low power consumption, low cost, short wave (protocol 720kbps within a range of 10 to 100 meters, spread-spectrum frequency hopping, interference with other wireless devices stays away radio link 11 - technology using radio waves, data transfer, to send and receive data.

*Diagram Source: Courtesy of Bluetooth SIG, Baseband Spec, Figure 1.2 , p 42 To protect the integrity of the data, Bluetooth utilises frequency hopping or packet-switching protocol. The technology divides the frequency band into hop channels. http://uk.computers.toshiba-europe.com

It operates in the unlicensed ISM (Industrial Scientific and Medical) Detecting devices can synchronise to create a wireless network. A small, low powered radio chip is embedded, into electronic device to transmit data on a radio band between 2.4 and 2.48 ISM band, gigahertz (GHz) to send and receive signals, these can travel through most solid objects.12 Designed to operate in noisy frequency environments, the Bluetooth radio uses a fast acknowledgement and frequency hopping scheme to make the link robust. Bluetooth radio modules operate in the unlicensed ISM band at 2.4GHz, and avoid interference from other signals by hopping 11

http://www.palowireless.com/infotooth/tutorial.asp

12

2 http://www.buzzle.com/articles/how-does-bluetooth-work.html

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to a new frequency after transmitting or receiving a packet Ad Pod Mini Device Technical Specifications Dimension = Diameter 94mm 20 mm thick Weight = 70 g Mounting With plastic ring = 20g Power supply = 220V->5 V power supply, or battery 4,5 V Expansion port = USB UHCI/OHCI 1.1 compatible Internal memory = 8 MByte flash, 4MByte RAM Internal memory = content 256 MByte

Solar panel: 2~2.5W Battery: DC 4~5Ah/ 6V free maintenance battery Size: 900 mm O/A height Light: 220mm x 315mm Solar Panel: 220 mm diameter Material: 168mm Galvanised Steel, Powder Coated Light source: 7 pcs LED with special reflecting material Controller: Intelligent controller Working time: 6-10 hours per day and running 3~5 rainy days

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5.1 ENROUTE Journey Tube Daylight details Copper wire traces in the upper section and the printed poster in the lower section, Illuminated at night operated by a light sensor.

Two circular maps indicating departure and destination points for each trace.

Bluetooth enabled to wirelessly connect with a mobile phone user.

Pedestrians and riders can access this technology by being in proximity of 10 metres.

Information can be downloaded, about the city routes and events can be broadcast.

The idea is that several tubes can be displayed in one region each with diďŹ&#x20AC;erent graphic posters and copper wire traces that represent the journey traces of riders through the CBD. SCALE 1:2 Model 90cm. High Life size: 1.8m. High

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5.2 Enroute SCALE 1:2 Model 90cm. High Life size: 1.8m. High Duratrans 300gsm, Matrix Sydney Photography James Latter 2010

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5.2 Enroute SCALE 1:2 Model 90cm. High Life size: 1.8m. High NIGHT ILLUMINATED ENROUTE JOURNEY TUBE Blue tooth radio transmitter to wirelessly connect to a passing mobile, permission based communication Duratrans 300gsm Photography James Latter 2010

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5.2 Enroute NIGHT ILLUMINATED JOURNEY BOX Project Enroute window display Dimensions: 74cm x 34cm x10cm Materials : Acrylic Sheet 3mm and 5mm I metre EL still wires in four colours Pigtails, Quads, Inverter and Mains Power supply.

Photography James Latter

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6.0 ENROUTE IDENTITY Creating an identity that marks out the territory for the cyclist, promoted by Bike Buddies and the ENROUTE hire system to attract new users as a contender to motorised transport. The aim is to change the mindset from a road hinderance, accident prone nuisance to a pro-active, community service and social interactivity.

BRAND The brand mark is constructed of three basic components that can move independently, the word mark, the line representing the trail and the points or pins.

The branding can represent a trail or trails, wayfaring points and suggest connectivity, groups and focus points.

By using solid circles these can represent â&#x20AC;&#x2DC;pinsâ&#x20AC;&#x2122; in a map, symbolise destination and arrival points, centres and illustrate meeting and convergence, exploration and divergence.

BRAND COLOURS The brand colours are red, black and white. The white can be substituted to grey and silver, depending on the background, legibility and distances for readability.

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6.1 Team This team is a think-tank of diverse individuals sharing basic values towards a goal; urban and environmental harmony, organisational effectiveness relies upon three closely linked platforms; • Vision provides stability and meaning • Culture collaborative thinking, working in a creative management process • Focus is the planning process that builds upon the foundation of vision and culture These are the principal functions of leadership in areas critical to effective organisational transformation’13 (T.Scott and P. Harker, 2002) The project located in the City of Sydney’s the task is promotions of a safe cycling program in the public domain, aiming at increasing Bicycling as a mode of transport for commuting and short local trips. The focus is on the largest user groups; students, commuters and local resident community. The project will become a network of groups pooling resources in various ways.

TEAM ENROUTE

STUDIO + BIKE SHED

+

+

Bike hire + BIKE BUDDY

Arts project ENROUTE + BIKE BUDDY

13 T.Scott

+

+

Ads

Partners

and P.Harker, The Myth of Nine to Five, Richmond, Australia, 2002,

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Bike ADVERTISING + PARTNERS

enroute enroute enroute enroute enroute enroute

enroute WORDMARK The wordmark is typeset in the font Gill sans, all lower case, the leading letterform, 20% ‘x’ height larger than the remaining letterforms.

The counter in the letter ‘o’ is fi lled solid in an opposing colour to the font and it’s background. These two features build in a small difference that makes it build recognition as a logotype.

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BRAND COMPONENTS These elements can be used with or without the wordmark and are a subsidiary to the wordmark. Expression and dimension can be communicated through the layout, the use of the red as a focus point and as the brand becomes established through usage and reproduction it will represent the lgotoype.

The zigzag layout and solid circles and connections resonate with the movements of wheels and cycle frames, the turning and motions. The components are adaptable and versatile.

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BIKE BUDDIES To become a Bike Buddy, road and safety proficiency test promotes your membership status to escort novice riders and visitors in the city precincts. Membership gives you participation to arts projects that will be used to promote the project ENROUTE that are sponsored through partnership and Australian Arts Grants.

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Bike Buddies Riders gear and Cycle livery will attract advertising revenues from a diverse group of businesses from leisure, health, tourism, community and eco-sustainable enterprises. Cycle Guides Download cycle route information from ENROUTE guides onto your mobile phone or pocket PC.

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The new 2010 Crosstown is a one of a kind pavement bike that is perfect for practical commuting. It’s an easy to use folding bike offering 7-speeds, 700c tires, and the CLIX™

The Xanta is the all-round city bike.

The Xanta is suited for the casual rider whether for shopping trips or short commutes. The low maintenance 3Speed Xanta features everything you need to arrive safely and comfortably at your destination. This bike is suitable for flatter areas.

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7.0 REFERENCES 1

R.Botsman, R.Rogers, What’s Mine’s Yours: The Rise of Collaborative Consumption , 2010 http:// www.collaborativeconsumption.com 2TED Sydney Conference 2010 http://www.abc.net.au 3 Building Sustainable Transport into New Developments, Department of Transport, UK, April 2008 4Global positioning systems http://en.wikipedia.org/wiki/Global_positioning_systems 5 Personal digital assistant http://en.wikipedia.org/wiki/PDA_(Computer) 6Radio receiver http://en.wikipedia.org/wiki/Receiver_(radio) 7 S. Fitzgerald, Sydney Street's: A Guide to Sydney City Street Names, 1995 8 City of Sydney Government, About Sydney, Parking and Transport, www.cityofsydney.nsw.gov.au 2008 9 +10 Gehl Artchitects: Public spaces Public Life Story - Sydney 2007 (Part 1)

7.1 ACKNOWLEDGMENTS Gehl Architects - Public Spaces, Public Life Sydney 2007 Proposed Feasibility and Implementation Action Plan The Gehl Report; http://www.sydneymedia.com.au/html/3451-the-gehl-report--recommendationsand-future-implementation.asp http://www.gehlarchitects.com/?

Gehl Artchitects: Public spaces Public Life Story - Sydney 2007 (Part 1) The City of Sydney Signage and Advertising Structures, Development Control Plan 2005 photo male rider http://www.bikeworldnews.com/ photo female riders http://womensactivewear.guidestobuy.com/ photo bike pannier http://www.avantiplus.com.au/ iVideoCamera - record video with effects on any phone (2G, 3G, 3GS), Laan Labs, http://itunes.apple.com/au/app/ivideocamera-record-video/id332166209?mt=8 2030 Sustainable Sydney: The Vision, 2007, City of Sydney Steve Wescott Bike Interchange Milton Keynes, UK http://swarchitecture.com http://www.cyclingresourcecentre.org.au/ http://www.austroads.com.au/abc/ National Cycling Data and Indicators Transport Data Centre – Ministry of Transport on bicycle ownership and use data; RTA www.transport.nsw.gov.au/tdc tdcinfo@transport.nsw.gov.au (02) 9268 2211 Bicycle policy and Bicycle usage from RTA Bicycle Section www.rta.nsw.gov.au

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RTA bicycles@rta.nsw.gov.au 13 22 13 Bikeplan 2010 or free cycleway maps call 1800 06 06 07 S.P.Robbins, N.Barnwell, Organisational Theory, Concepts and Cases, 5th Edition, Pearson, 2006, P148-1 Gehl Architects - Public Spaces, Public Life Sydney 2007 Proposed Feasibility and Implementation Action Plan The Gehl Report http://www.sydneymedia.com.au/html/3451-the-gehl-report--recommendations-and-futureimplementation.asp Gehl Architects Web http://www.gehlarchitects.com/?

Attachment ‘A’ Ghel Architects: Public Spaces Public Life Study - City of Sydney 2007 Part 1 The City of Sydney Signage and Advertising Structures, Development Control Plan 2005 Dr.Bruce Carnie, Cofa Online 0930 Managing Creativity Andy Polaine, Core 2 and 3 Cofa Online Cross Disciplinary Art & Design 0992 Thanks Sooz Burt and Rob Ralph, Riders Sydney Barry, Model Maker, Sydney Mandy, Elec2Go, Sydney James Latter Photography Sydney Mark Stimpson, Digital Editor, Brains Agency

43 Photo : Mike Blatt, Image Bank 2010

7.3 Expenses ENCORE Prototype Expenses Artist /Designer Expenditure.

139.00

Internet per month x 3 OPTUS

297.00

iShakeit App

2.38

iVideoCamera App

3.99

GPSed App

2.49

Quads Splitters x3

12.00

Inverter

35.00

Printing

105.40

Model Making, Materials, Construction

770.00

Photography Studio

250.00

Camera Mount Electroluminescent Wires x 12M Copper Wire

68.00 120.00 19.90

Double sided tape

6.99

Invisible tape

6.80

Ink Cartridges Printing Duratrans TOTAL

145.00 58.00 2037.96

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