TRADE EVENT BRIEF
ISM Middle East
2026 The MENA gateway for sweets, snacks & confectionery sourcing
03–05 NOVEMBER 2026 • DUBAI WORLD TRADE CENTRE
01 / EVENT SNAPSHOT
02
What is ISM Middle East? A focused trade platform connecting global sweets & snacks brands with buyers, distributors, retailers and foodservice decision-makers across the MENA region.
03–05 NOV 2026
DUBAI
World Trade Centre
MENA + APMEA Market gateway
3 DAYS Trade-focused access
WHY DUBAI?
Strategic access between Asia, Europe and Africa, with a strong regional retail, hospitality and distribution ecosystem.
Source: ISM Middle East 2026 — official event information
02 / PRODUCT & SOURCING
03
What can buyers discover? 1
2
3
CHOCOLATE & CONFECTIONERY
SNACKS & BISCUITS
DESSERTS & BAKERY
Bars • pralines • gummies • candy • mints
Better-for-you • impulse • cookies • wafers
Ice cream • gelato • cakes • ambient bakery
4
5
6
PREMIUM & GIFTING
FUNCTIONAL INDULGENCE
PRIVATE LABEL
Luxury formats • seasonal • Ramadanready
Protein • fibre • sugar-reduced • wellnessled
OEM/ODM • export-ready manufacturers • flexible formats
Source: ISM Middle East 2026 — official product/category and market pages
03 / BUSINESS VALUE
04
Why attend — and why exhibit? BUYERS
EXHIBITORS
Discover → Compare → Source → Plan
Launch → Meet → Distribute → Grow
Find new suppliers, assess products and packaging, explore private label, and build stronger regional supply options.
Meet retailers, distributors, hospitality and foodservice decision-makers while opening conversations for regional market entry.
1
2
3
BUYER OUTCOME
EXHIBITOR OUTCOME
SHARED VALUE
Shortlist suppliers and products that fit the MENA market.
Generate qualified conversations and distribution opportunities.
Three focused days of discovery, meetings and commercial connections.
Source: ISM Middle East 2026 — official event information
04 / GLOBAL NETWORK + MARKET CASE
Why the MENA opportunity is worth the trip 700+
60+
140
25,033
Exhibitors in 2025
Exhibiting countries
Countries in attendance
Visitors in 2025
A high-growth environment shaped by premiumisation, convenience, wellness, gifting and culturally relevant occasions. GLOBAL SUPPLY
REGIONAL DEMAND
International manufacturers + country pavilions
Retail • distribution • hospitality • foodservice
Source: ISM Middle East 2026 — official 2025 performance figures / market overview
05 / ECOSYSTEM & PLANNING
06
Make the most of your visit ISM MIDDLE EAST
Sweets, snacks, confectionery, bakery & impulse
ECOSYSTE M
GULFOOD MANUFACTURING
Ingredients, processing, packaging & production
ECOSYSTE M
GULFHOST
Hospitality, foodservice & equipment
ECOSYSTE M
PRIVATE LABEL MIDDLE EAST
Private label manufacturing & sourcing
ECOSYSTE M
VISITOR CHECKLIST 0 1
Register in advance
0 2
Build a target supplier list
0 3
Schedule priority meetings
0 4
Plan travel & venue access
0 5
Follow up after the show
Source: ISM Middle East 2026 — official event information
03–05 NOVEMBER 2026 • DUBAI WORLD TRADE CENTRE Travel, visa guidance and accommodation support are available via the official event planning page.
06 / NEXT STEP
Ready to source what’s next?
ISM Middle East 2026 03–05 November 2026 Dubai World Trade Centre
SOURCE • CONNECT • GROW
REGISTER / ENQUIRE
Attend as a trade professional
or explore exhibiting opportunities.
ism-me.com
Official event information: ISM Middle Official East event 2026 information: ISM Middle East 2026