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Phone No. +27- 110 264 197 11 . An Authorised Financial Service Provider (FSP 45548)


Jewellery Biz-News is an electronic newsletter that is emailed weekly to subscribers both in South Africa and overseas. It covers hard-hitting breaking news about what is happening within the international diamond and jewellery industry at the touch of a button. ADVERTISING THAT WORKS! Place your banner on Jewellery Biz-News to get your message across. A half size banner advertisement costs R735, while a full size banner costs just R930 per insertion. TO SUBSCRIBE: email thuli@isikhova.co.za and put “Subscribe Biz-News� in the subject line. TO ADVERTISE: contact Ian Starnes on ian@isikhova.co.za or (011) 883-4627.

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SAJN |CONTENTS

contents Editor: Adri Viviers Tel: +27 (0)11 883-4627 Cell: 084-261-1805 E-mail: adri@isikhova.co.za Managing Director: Imraan Mahomed E-mail: imraanm@isikhova.co.za Brand Strategy Director: Jason Aarons Cell: 074-400-6677 E-mail: jason@isikhova.co.za Creative Director: Joanne Brook E-mail: joanne@isihkova.co.za Operations Director: Thuli Majola Tel: +27 (0)11 883-4627 Fax: +27 (0)11 783-2677 E-mail: thuli@isikhova.co.za

• Cape Watch Tools & Jewellery Supplies sole reseller of Panther 3D in southern Africa • Breitling opens new boutique in Sandton City

Sales Director: Jenny Justus Cell: 083-450-6052 E-mail: jenny@isikhova.co.za

• GIA to report specific colour and clarity grades for lab-grown diamonds

Media Specialist: Ian Starnes Cell: 082-052-8428 E-mail: ian@isikhova.co.za

• WFDB and IDMA announce first virtual World Diamond Congress

Media Specialist: Lamees Mahomed Cell: 084-590-5123 E-mail: lamees@isikhova.co.za Media Specialist: Lori Zavattoni Cell: 083-229-7873 E-mail: lori@isikhova.co.za Media Specialist: Gail Keogh Cell: 082-929-4935 E-mail: gail@isikhova.co.za Media Specialist: Ruwayda Mahomed Cell: 072-383-3203 E-mail: ruwayda@isikhova.co.za

• Bangkok Gems and Jewelry Fair (BGJF) rescheduled for February 2021

16. TECHNOLOGY This year began with a shift no-one expected, but it also introduced the next decade of our profession. We can’t predict everything that will change in the next 10 years, but we can look at what’s happening today and use it to better understand the changes ahead of us

Copy Editor: Anne Phillips

20. INTERNATIONAL FAIR

Distribution: Ruth Dlamini and Direct Marketing Solution

All eyes are on VOICE, the new event organised by IEG, scheduled to take place from 12-14 September this year.

SA Jewellery News is published by: Isikhova Media (Pty) Ltd, Physical: 10th Floor, Metal Box, 25 Owl Street, Milpark, Johannesburg, South Africa. Website: www.isikhova.co.za

6

10 NEWS

22. THE PERFORMANCE CATALYST Nigel Smith, a results catalyst, aims to help people and businesses achieve goals by equipping them to innovate, relate, sell, coach and lead.

24. RETAILING The future of retail is happening right before our eyes. COVID-19 has certainly changed consumer behaviour and these rapid changes have important implications for jewellery retailers, believes international virtual retailer Jason Laing.

SA JEWELLERY NEWS – SEPTEMBER 2020


CONTENTS|SAJN

Official Journal of the Jewellery Council of South Africa and the Diamond Dealers’ Club of South Africa. www.jewellery.org.za

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On the cover SA Jewellery News (SAJN) is celebrating its 1 000th issue this month! Formerly known as Diamond News and SA Jeweller, SAJN has been bringing readers exciting and current international and local industry-related news for 91 years. “We want to thank our devoted advertisers and readers, without whom we wouldn’t have been able to celebrate this incredible milestone,” says publisher Imraan Mahomed. “It’s not uncommon for us to encounter readers who tell us that they’ve been reading the magazine since the 1970s or 1980s and we look forward to servicing the industry for many years to come.”

48. LITTLE GEMS Little Gems is one of SAJN’s favourite pages in the magazine. Penned by our beloved editorial doyenne, the late Alice Weil, it will still continue to weave its magic with flair and the unyielding love Alice had for jewellery and watches.

Banking Details: Isikhova Media (Pty) Ltd Bank: Standard Bank, Sandton, South Africa Branch Code: 01-92-05 Current Account Number: 3319 867 44

The views expressed in this publication are not necessarily those of the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. SA Jewellery News© 2020. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers. ISSN 1817-5333.

SA JEWELLERY NEWS – SEPTEMBER 2020

7


Suite 313 – Third Floor, 5 Sturdee Avenue, Johannesburg, South Africa Office: +27 11 268 6980 • Cell: +27 64 954 1204 / +27 82 707 8676 info@afrasiandiamonds.co.za • www.afrasiandiamonds.co.za


ED'S NOTE|SAJN SPRING IS FINALLY HERE! DURING

was extremely excited to be celebrat-

the past few months, whenever

ing her 60th birthday finally, which

people asked me when my kids were

she’d postponed months before.

going back to school, I answered:

While we must remain mindful

“When the season changes.” When

and observe safety precautions like

people asked when we were going

wearing masks, using hand sanitis-

to christen our new baby, I answered:

ers and maintaining social distanc-

“When the season changes.” And

ing, I wish you all joy catching up on

now that it has, it’s brought beauty

special events you may have missed.

and a sense of hope back into our

None of us know how many springs

lives, even though we’re still worried

we’ll be blessed with, so let’s make

about our kids’ education, our fam-

the most of every precious moment.

ily’s health, our jobs, the economy

After months of lockdown, the

and a host of other concerns.

chance to sit outside, laugh with

While the weather is still distinctly

friends and family and marvel at

cold (September, after all, is only the

the beauty around us is all anyone

beginning of summer), we can heave

needs to give thanks for their life.

a sigh of relief knowing that sunshine and new opportunities lie ahead. I believe all seasons have their magic,

Editor's

but there’s something extra-special

The Coronavirus has caused unprecedented devastation and we should welcome the return of warmth and well-being.

about spring. The days start getting

Which is not to say that our con-

longer, flowers start blooming, the

are once again permitted – so bring

tinual worries about providing for our

September rains leave lawns, shrubs

out the braai, buy a bottle or two

families are over – of course, they are

and trees green, butterflies can

of vino (legally!) and dust off that

not, but it is essential to have some-

be seen, the tree-lined streets of

patio table!

thing to look forward to, a sense of

Pretoria come alive with magnificent

has

optimism and light at the end of a

lilac jacaranda blossoms and for

caused many of us to miss celebrat-

long, dark tunnel. Celebrating life’s

those lucky enough to be living in a

ing milestones in our loved ones’

events makes the journey meaning-

rural area, the veld becomes a carpet

lives. And while we have much to be

ful, creates treasured memories, helps

of cosmos. It’s a time when the great

grateful for, and a cancelled christen-

define how far we have come and re-

outdoors seems to renew itself and

ing, baby shower, birthday or gradu-

minds us of our own resilience.

breathe life into us all.

ation party isn’t a tragedy, I believe

The

COVID-19

lockdown

Wishing you all a bright, warm

Best of all, now that we’re on

these still need to be celebrated,

and beautiful spring!

level 2 of the lockdown, family visits

even though the appropriate date

and gatherings of up to 50 people

may have passed. An aunt of mine

Adri Viviers

Does your advertising feature the JCSA logo? Do you have the correct version?

SA JEWELLERY NEWS – SEPTEMBER 2020

Remember, this affords you nationwide recognition – whether a wholesaler, manufacturer or retailer – as adhering to the Council’s Code of Ethics and Conduct. And it tells consumers they can buy with confidence too. This is the right logo to use. If you need it, please email admin@jewellery.org.za

9


SAJN |NEWS

BANGKOK GEMS AND JEWELRY FAIR CAPE PRECIOUS (BGJF) RESCHEDULED TO FEBRUARY 2021 METALS UPDATES The Department of International “The DITP is overwhelmed by the INVESTMENT Trade Promotion (DITP), the support the global gem and jewellery BULLION RANGE Ministry of Commerce, the Royal

industry community has shown to

Registered

Thai Government and its affiliates

the BGJF for over three decades

metal refinery, Cape

have been carefully monitoring the

and

opportunities

Precious Metals (CPM),

development of global efforts to

will emerge and that business will

has updated its invest-

ameliorate the COVID-19 situation

thrive when all industry players meet

ment bullion range. Its range now in-

in the past months and have stated:

again,” added the statement.

cludes 10 g, 50 g and 100 g gold bars

believes

new

precious

“Although Thailand can control the

In the meantime, the DITP is

outbreak so effectively that there

working closely with partners to

has been no local infection in the

release BGJF’s special-edition On the

Its medallion range now includes

past two months, the health and

Ground to Online exhibition, which

1 g, 2,5 g, 5 g, 10 g, 100 g and

safety of industry stakeholders are

will be launched on 2-4 November

1 oz gold medallions and 100 g,

always our priority. The DITP has

2020. The primary objective of this

1 oz and Krugerrand silver medallions.

therefore decided to reschedule

online platform is to virtually con-

All items, except the Krugerrand

the 66th BGJF to 23-27 February

tinue the legacy of the event as a

(which is a legal tender coin), are

2021, promoting the same theme:

leading gem and jewellery meeting

minted with the 99,9 purity stamp for

‘Thailand’s Magic Hands: The Spirit

point showcasing Thailand’s refined

silver, 999,9 purity for gold and come

of Jewelry-Making’.

craftsmanship.

with a certificate of authenticity.

as well as 50 g, 100 g, 500 g and 1 kg silver cast bars.


NEWS|SAJN

CAPE WATCH TOOLS & JEWELLERY SUPPLIES SOLE RESELLER OF PANTHER 3D IN SOUTHERN AFRICA Cape Watch Tools & Jewellery Sup-

select from bezel claw, head, calotte

Panther 3D also offers a range of

plies has announced that it is the sole

and under-bezel settings based on

ring types from which the user can

reseller of Panther 3D in southern

the gem input. Moreover, the user

select, including a cathedral ring and

Africa. Panther 3D is an innovative,

can create halo settings around a

signet ring with multiple customisa-

jewellery-specific plug-in for Rhi-

central gem input, as well as clusters

ble top shapes. “The possibilities of

noceros, which provides specialised

with fully adjustable settings and

what you can create with Panther

computer technology and opens a

prong rows on any single gem or

3D are endless. The program also

new world of CAD design and 3D

rows of gems.

provides many jewellery pre-sets in

equipment for jewellers. “Panther

Panther 3D also provides a gem-

order to customise a required de-

3D also is the first plug-in for Grass-

cutter function for any given gem,

sign such as balls, charms, beads,

hopper, which fulfils a jeweller’s de-

such as a channel-cutter, a bright

hoop earrings, millgrain, rope pat-

sign needs in just a few clicks,” says

cut, micro-cutters, cross-cutters, a

terns, filigree and many more,” says

Tennille Hoge of Cape Watch.

hollow ring option (which hollows

Hoge. “Panther 3D retails at an ex-

out the solid inner area of a ring) and

ceptionally competitive price and

a hinge-cutter.

no annual licensing or renewal fees

Panther 3D’s functions include a Gem Studio which allows the user to create a gem by cut, size and position

Panther 3D includes a range of

in both faceted and cabochon cuts.

general smart tools for those familiar

The Gem Studio can also place gems

with Rhino’s Offset Gem Curve,

along a curve and orientate gems on

Boolean and Polar Array. “Panther

objects. In addition, it provides the

3D offers these tools using smart

option of uncommon gem cuts such

operations which will auto-update

as briolette, drop, rose-cut and pearls.

whenever there are changes on any

Panther 3D also provides a Gem

given object. This makes designing

Settings Studio, allowing the user to

SA JEWELLERY NEWS – SEPTEMBER 2020

apply. Automatic free software updates are included.”

with it a breeze,” adds Hoge.

11


SAJN |NEWS

GIA TO REPORT SPECIFIC COLOUR AND CLARITY GRADES FOR LABGROWN DIAMONDS

entire gem and jewellery industry.”

To further its consumer protection

and proportions diagram) for

statement that the graded stone

mission and help strengthen public

stones from 0,15ct and the

may have been treated post-

trust in gems and jewellery, the Gem-

lower-priced Laboratory-

growth to change its colour.

ological Institute of America (GIA) will

Grown

Dos-

“Reporting the colour and

report specific 4Cs colour and clarity

sier (4Cs assessment and

clarity grades of laboratory-

grades on its new digital reports for

proportions diagram) for

grown diamonds using the

laboratory-grown diamonds, replac-

stones from 0,15-1,99ct. The

GIA’s

ing the currently-used descriptive

GIA Laboratory-Grown Coloured

4Cs system will provide more pre-

terms and grade ranges.

Diamond Grading Report will also

cision for the trade and will educate

“Natural and laboratory-grown

include the specific colour and clar-

consumers,” says Tom Moses, GIA

diamonds co-exist today, accepted

ity grade. All laboratory-grown

Executive Vice-President and Chief

by both consumers and the trade.

diamonds will be laser-inscribed

Laboratory & Research Officer.

We believe the growth of laboratory-

with the GIA report number and

grown diamonds will expand the

the words “laboratory-grown” to

service

overall diamond market and bring

ensure that consumers can clearly

diamonds since 2007. In March 2019,

in new customers,” says Susan

differentiate the product and fully

the institute made changes to the

Jacques, GIA President and CEO.

understand their purchases.

way it referred to laboratory-grown

grading work is the same. The new

Launching early in the fourth

reports will be exclusively digital,

quarter of 2020, the new service

featuring an updated design and

for laboratory-grown diamonds will

format to differentiate them from the

include the GIA Laboratory-Grown

GIA’s reports for natural diamonds.

Diamond Grading Report (4Cs as-

All reports for laboratory-grown

sessment, plotted clarity diagram

diamonds will continue to carry a

Diamond

universally

recognised

The GIA has offered a report for

laboratory-grown

“Ensuring consumers’ trust with

Fees for the new laboratory-grown

diamonds in its education course

the GIA’s reliable, independent and

diamond grading services will be the

materials

authoritative grading reports for all

same as the current fees for natural

reports to align with revised Federal

diamonds benefits the public and the

diamond grading services, as the

Trade Commission guidance.

and

diamond

grading

WFDB AND IDMA ANNOUNCE FIRST VIRTUAL WORLD DIAMOND CONGRESS

12

The World Federation of Diamond

“Although we’ve all become used

“The Coronavirus crisis has only

Bourses (WFDB) and the International

to conducting meetings and webinars

heightened the fundamental chal-

Diamond Manufacturers’ Association

online, this will be the first time we’ll

lenges our industry faces. Now it’s

(IDMA) have announced that the

be holding an entire congress in that

even more important to gather as an

next

Congress

format,” says WFDB Acting President

industry and work together to seek

will be held in a virtual format on

Yoram Dvash. “It will be an especially

new paths forward,” adds IDMA

14-15 September 2020. The 39th

important meeting at a time when

President Ronnie VanderLinden.

World Diamond Congress, a biennial

the global diamond industry is in crisis

Both leaders say they are hopeful

gathering of the WFDB and IDMA,

due to the pandemic. This congress

that attendance at the virtual con-

was originally planned to be held in

will enable us to discuss all of the criti-

gress will be high, especially since the

Hong Kong in November 2020, but

cal issues affecting our industry and

online format will enable convenient

has been moved to a digital format

to hear from the members of the dia-

participation from delegates’ offices

due to the Coronavirus pandemic.

mond trade worldwide.”

and homes.

World

Diamond

SA JEWELLERY NEWS – SEPTEMBER 2020


NEWS|SAJN

BREITLING OPENS NEW BOUTIQUE IN SANDTON CITY Renowned Swiss watch manufactur-

35, designed for women of style,

them to reach their schools far more

er Breitling has opened a new retail

action and purpose.”

quickly and easily, with measurable

concept boutique in Sandton City Shopping Centre, Johannesburg. The boutique is located on the upper level of the mall in the popular Diamond Walk wing. “We’re thrilled to be opening the first newlydesigned

improvements in attendance and

tire Breitling range of timepieces,

results,” adds Ian Piguet, MD of

including the new Superocean

Breitling’s new 35 m² boutique is

tion and the Navitimer and

a contemporary urban interpretation

Chronomat collections.

of an industrial loft in a dynamic

be

city. The design of the boutique

able to explore our

is inspired by a mid-20th-century

“Guests

will

latest collections in a

SA,” said Breitling CEO

relaxed and informal en-

Georges Kern. “Our new

vironment. Breitling has a

blends

modern

has been in the region for a

the

number of decades. On a local

rich

heritage

and its ties to aviation. With the

level, Breitling is a proud partner of

opening comes the arrival of our

Qhubeka, which has supplied more

latest collections, including the all-

than 75 000 bicycles to underprivi-

purpose Chronomat and Navitimer

leged children, thereby enabling

JEWELLERY

SA JEWELLERY NEWS – SEPTEMBER 2020

industrial building.

strong presence in SA and

design with inspiration from brand’s

Breitling SA.

Heritage 57’ Capsule Collec-

in

approach

boutique

The boutique is home to the en-

www.annab.co.za

15


SAJN |TECHNOLOGY

Staying relevant: what’s your exposure? So, how do you stay relevant?

This year began with a shift no-one expected, but it also introduced the next decade of our profession. We can’t predict everything that will change in the next 10 years, but we can look at what’s happening today and use it to better understand the changes ahead of us, notes international virtual jeweller, Jason Laing.

Hopefully, what I have compiled here will give you guidelines of statistics and areas you can explore. Keeping up with the latest online jewellery trends and processes may seem like a daunting task, considering how quickly the indus-

AS WE ENTER THE

As you plan for the future,

next

questions

decade

of

inevitable.

However, no matter what

jewellery retail and

Even with the latest technological

your jewellery marketing focus is or

marketing, the only

platforms in place, the key question

what your goals are – whether they

thing we are guar-

of exposure remains for getting your

are related to Search Engine Opti-

anteed is that more

business into the visual world.

misation (SEO), content market-

change is coming. I have spoken to

ing, social media, video marketing,

multiple jewellers across the globe

e-mail marketing, lead generation,

about innovative strategies that

advertising,

could potentially save businesses in

ogy or sales – educating yourself

the future. Many of our discussions

on the latest statistics within each

outlined our efforts to connect

category is crucial. It keeps you in

marketing to business growth and

control of your future and able to

our commitment to the entire cus-

reach your audience members and

tomer experience across marketing,

customers to convert more leads

sales and customer support.

and boost conversions.

It is a scary, but exciting time for jewellers in all sectors of the trade.

16

are

try develops and evolves.

marketing

technol-

Here are some sectors you will need to look at:

SA JEWELLERY NEWS – SEPTEMBER 2020


TECHNOLOGY|SAJN SEO statistics • Conversion rate optimisation • E-commerce • Organic search • Mobile search Content marketing statistics • Blogging • Video • Podcasts that search traffic generates 68%

Mobile search

Social media statistics

of total e-commerce sessions. On

• Since January 2019, mobile devic-

• LinkedIn

average,

generated

es, excluding tablets, have gener-

• Facebook

through organic search and 35%

ated about half of all website

• Instagram

is generated through paid search.

traffic globally.

• Pinterest

• More than 62% of shoppers say

• Over the past year, mobile web

that being able to shop on mobile

traffic has consistently accounted

Conversion rate optimisation

is important when deciding which

for about half of all global

• On average, 18% of marketers

sales platform or retailer to buy from.

web traffic.

use landing page tests to improve

• Global B2C e-commerce sales are

• More than 60% of smartphone

conversion rates.

expected to reach $4,8 trillion

users have contacted a business

• In a survey, 72% of candidates

by 2021.

directly using the search results

28%

is

said that using SEO was better

(eg “click to call” option).

than PPC for generating sales.

Organic search

• Almost 25% of companies invest

• Your landing pages, which are the

• More than 68% of jewellery mar-

in mobile optimisation as part of

least popular type of sign-up

keters actively invest time in SEO.

their strategy.

form, have the highest conversion

• Text will always be the foundation

• 84% of Internet users use more

rate (an average of 25%).

of searching, so ensure that your

than one device when going online.

• Most pop-ups, which are the

website’s

most popular sign-up form, have

correctly in order to attract the

Content marketing statistics

the

search criteria

The main aim of content marketing

rate (5%).

• To improve site performance, the

is to create and share relevant writ-

• The first few seconds of page-

top technical SEO tactic used by

ten, downloadable and visual media

load time have the highest impact

marketers is optimising mobile

so that your target audience can learn

on conversion rates. Website con-

performance.

about your brand, expertise, products

version rates drop by an average

• 52% of online shoppers say they

or services. Content marketing statis-

of 5,82% with each additional

use Google to find a new item or

tics provide valuable insights into how

second of load time.

product, so make sure you’re in the

other content marketers are solving

right Google marketing programs.

the pain points of their target audi-

E-commerce

• More than half (49,33%) of

ence and generating leads.

• More than 54% of shoppers sur-

searches on Google now end with-

veyed said they use Google to re-

out a click on a result.

Blogging

search a purchase they planned to

• Since 2019, 95% of Internet

• WordPress users produce about

make online.

searches take place on a Google

65 million new posts and 72 mil-

• A study conducted last year found

property.

lion new comments each month.

second-lowest

conversion

SA JEWELLERY NEWS – SEPTEMBER 2020

meta-tags

line

up

17


SAJN |TECHNOLOGY • Blogs are among the primary

Podcasts

three forms of media used in con-

• As of 2020, Google’s search

tent strategies today.

algorithms are trying to transcend

• Most people admit to skimming

text to images, voice/podcasts

blog posts, while 25% read them

and videos.

thoroughly.

• As of April this year, there were

• Companies spend 52% of their

over 20 million podcast episodes

budget on content creation.

in existence.

• Over 80% of traffic to marketing

• Monthly podcast listening has

blogs comes from desktops.

increased to 37%.

• The top-performing articles are

• On average, 42% of men and 38%

over 5 700 words in length.

Video

of women are monthly pod-

• Articles longer than 3 000 words

• Video has become the most com-

cast listeners.

get three times more traffic, four

monly used format in content

times more shares and 3,5 times

marketing, overtaking blogs and

Social media statistics

more backlinks than shorter articles.

infographics.

LinkedIn

• 62% of companies say updating

• 84% of video marketers say

• Since the beginning of 2020, the

old content has been the most

video has increased traffic to their

number of LinkedIn users in the

efficient tactic they’ve implemented.

website.

USA has reached 160 million –

• The majority of companies use

• 86% of video marketers claim that

the highest number of users in the

organic traffic to measure their

video has directly increased sales.

world. This opens massive doors

content success.

for import in the USA. • According to a 2020 survey, 57% of LinkedIn’s audience members are male. • LinkedIn has been rated as the third most-used candidate out reach channel globally, behind e-mail and phone/text. • Over 86% of video marketers on LinkedIn describe the platform as an effective video marketing channel. • In a survey, jewellery video market ers

said

they

would

include

LinkedIn in their 2020 video mark eting strategy.

No matter what your jewellery marketing focus is or what your goals are – whether they are related to SEO, content marketing, social media, video marketing, e-mail marketing, lead generation, advertising, marketing technology or sales – educating yourself on the latest statistics within each category is crucial. 18

SA JEWELLERY NEWS – SEPTEMBER 2020


TECHNOLOGY|SAJN • LinkedIn is the second-most pop-

• In April 2020, over 98% of Face-

with the second-highest return on

ular social media platform used

book’s active user accounts world-

investment among retail marketers.

by B2B marketers, ranking only

wide accessed the social network

• More than 30% of video market-

behind Facebook.

via any kind of mobile phone.

ers plan to include InstagramTV in their 2020 video marketing strategy.

Facebook

Instagram

• As of the first quarter of 2020,

• As of April 2020, 35% of global

Pinterest

there were 2,6 billion monthly

Instagram audiences were aged

• As of the first quarter of 2020,

active Facebook users.

25-34 – which is also the general

Pinterest had 367 million monthly

• There are over 80 million small

age bracket of couples getting

active users worldwide.

businesses using Facebook’s free

engaged.

• The number of Pinterest users in

business tools, so it is a platform

• Instagram is the social channel

the USA alone is expected to

that is especially valuable for digi-

reach 90,1 million.

tal marketing.

• More than 25% of social media

• Facebook has become the pri-

marketers at B2B companies use

mary content distribution channel

Pinterest to market their businesses.

for global marketers today.

• As of the third quarter of 2019,

• Current

statistics

show

that

65% of Pinterest users were females.

1,6 billion people around the

These statistics should give you

world are connected to a small

insights into which skills set you

business on Facebook.

need to pivot your business as a new

• Facebook group interactions show

4IR company, enabling you to keep

that conversion rates are driven

up with the fast-paced evolution of

through this portal.

the industry.

Specialist Jewellery Photographer - Conceptual photography for advertising - Content photography for social media - Product photography for web sites

083 253 1034 www.hanlismitphotography.com SA JEWELLERY NEWS – SEPTEMBER 2020

19


SAJN |INTERNATIONAL FAIR

of the industry and future develop-

A new vo jewellery

ments. Designed as a new com-

ticipating in the event, while those

munication and business platform,

from countries with greater difficul-

VOICE will be an ideal stage where

ties will have the chance to meet the

all the sector’s key players will have

companies virtually at digital meet-

a chance to speak to an international

ings organised through IEG’s busi-

physical and virtual audience.

ness matching platform.

THE VICENZAORO INTERNATIONAL Community Event (VOICE) will be a highly relevant summit for the entire jewellery community to actively participate in a discussion on the state

All eyes are on VOICE, the new event organised by IEG, scheduled to take place from 12-14 September this year. The name of the project, founded on the experience and skills of Vicenzaoro, stresses the importance of expression, particularly at this time, in the gold jewellery industry. 20

Thanks to cutting-edge digital in-

Sustainability, innovation, technol-

tegration, VOICE will transmit, live

ogy, design and trends will be the

online, every talk and seminar held

mainstream themes for the event.

over the three days specifically dedi-

Event highlights include meetings at

cated to the jewellery world. VOICE

the trade show with producers, buy-

is also one big showroom where

ers, journalists, opinion leaders, as-

companies will be able to present

sociations and trend-setters on The

their new collections, latest design

Stage of Voice (Hall 7) and VO Square

trends and procedure and process-

(Hall 6), in complete safety, thanks to

ing innovations.

IEG’s #safebusiness protocol.

An elegant and minimal outfitting

Saturday, 12 September will open

context will welcome the buyers par-

with an exclusive interview on the SA JEWELLERY NEWS – SEPTEMBER 2020


INTERNATIONAL FAIR|SAJN future challenges of Made in Italy

tainability, with two CIBJO seminars

VOICE, which will take place at

with Jerome Favier, CEO of Dami-

on the post-COVID repercussions on

the Expo Centre in Vicenza, will be

ani. That will be followed by a talk

CSR and sustainability and the en-

the first opportunity for the gold

entitled “How We See the Future”,

trepreneurial initiative of five African

and jewellery industry to reunite and

which will outline the opinions of the

artists and designers.

launch business and export activities

new generation of entrepreneurs on

To be discussed on stage on Sun-

cross-contamination with the fash-

day, 13 September, will be themes

ion world, digital innovation and in-

linked to the world of innovation

The sector’s key players who have

spiration from new tools. Saturday

and technology with industry opin-

decided to partake in VOICE as the

afternoon’s talk will focus on sus-

ion leaders, associations and entre-

international visibility event after sev-

preneurs in collaboration with Club

en months of lockdown, include Da-

degli Orafi Italia. Insights into the

miani, Crivelli, Leo Pizzo and Mirco

world of diamonds will be presented

Visconti from the high jewellery dis-

exclusively in Vicenza by De Beers.

trict of Valenza Po’. There will also be

Assocoral and CIBJO will once again

many participants from the districts

be collaborating, this time with a

of Vicenza, with Fope, Roberto Coin,

central objective: classifying the col-

Pesavento, Karizia, Chrysos, Ronco,

our range of Mediterranean coral.

Chiampesan, Riccardo Orsato, Alessi

VOICE will be an important platform

Domenico, Silvex and Daveri Vicen-

along the route to defining an inter-

za. From the district of Arezzo there

national standard with

will be names like Unoaerre, Gior-

a specific name created

dini, Richline, Fratelli Chini, Quadri-

to help traders and con-

foglio and Amen. Participants from

sumers better identify

the Campania region will include

the various shades of this pre-

Aucella, Bruno Mazza, Coscia, De Si-

cious material.

mone, Idea Coral and Mattia Mazza,

oice for the y industry

since the standstill enforced by the pandemic.

Monday, 14 September, will

who will bring to VOICE the art of

be dedicated to trends and design,

corals and cameos. Enzo Liverino will

from the VO+ Talk entitled “Filling

also return to Vicenza, while brands

the Gap: What’s Missing Between

from the rest of Italy will include An-

Brand and Retail” to the highly-

namaria Cammilli, Rosato, Pianegon-

awaited Trendvision talk on cultural

da, Brosway and Rue des Milles, not

phenomena and style directions from

to mention high-level foreign exhibi-

Trendvision Jewellery + Forecasting,

tors like Spanish company Damaso

lEG’s independent jewellery observa-

Martinez. The watch segment will

tory, which will also be presenting

see Swiss producers Corum and Vic-

the 19th The Jewellery Trendbook

torinox, as well as the German brand

2022+ in its digital version, providing

Junghans. The complete list will be

an overview of consumer trends for

available soon on: www.vicenzaoro.

the coming months.

com/it/voice.

VOICE will be the first opportunity for the gold and jewellery industry to reunite and launch business and export activities since the standstill enforced by the pandemic. SA JEWELLERY NEWS – SEPTEMBER 2020

21


SAJN |THE PERFORMANCE CATALYST

Stop,

If we want to intentionally listen, then we need to practise being silent and focus on what we are hearing and where it is coming from.

22

SA JEWELLERY NEWS – SEPTEMBER 2020


THE PERFORMANCE CATALYST|SAJN

collaborate and listen Nigel Smith, a results catalyst, aims to help people and businesses achieve goals by equipping them to innovate, relate, sell, coach and lead.

I never cared much for the song

external, collaboration may just be

myself, but it certainly had a catchy

the way to go in designing a better

rhythm and funky beat with a per-

way forward. Imagine collaborating

fectly poised halt of all sound just

with a sector or industry to which

after the singer sang the word

you never would have dreamed of

“Stop!” I am not sure why those

reaching out?

particular lyrics came to mind when

And here is the cherry on the

I was planning to write this article

top: listening is regarded as the

THE

– possibly because I am hearing

most under-utilised leadership skill.

lyrics in the title? If

more and more business people

It is said that intentional listening

you were bopping

sharing their experiences of fatigue

alone will sell a product. So how

to the sounds of the

and exhaustion in adapting to this

well do we actually listen? And who

late ’80s, I am sure

crazy COVID-19 environment. Per-

or what are we listening to? There

you would almost

haps what is needed for many of us

is a hidden word in the letters of

instantly recall the song and the

is to do just that: stop, collaborate

“listen”: it is the word “silent”. I

artist. It’s Ice Ice Baby by Vanilla Ice,

and listen, in whatever form that

think “stop” and “listen (silent)”

released in 1989. The interesting

may take.

go hand in hand. If we want to

RECOGNISE

thing is that the song was the

It seems counter-intuitive at this

intentionally listen, then we need to

flipside to Vanilla Ice’s début single,

time to stop anything, because we

practise being silent and focus on

Play That Funky Music. For those

have had enough stoppage to last

what we are hearing and where it is

of you not familiar with the terms

the next 10 years. Yet some have

coming from. I am a great believer

“flipside” and “début single”, a

instituted their own forced stop. I

in senior employees taking time out

single was an artist’s newest song

heard of one leader going into 48-

to truly engage and listen to those

which was recorded on a smaller-

hour solitary confinement, switching

with whom they do not normally

sized record (called a “seven single”)

off all forms of communication and

interact, such as the “lower level”

that only allowed one song to be

interruptions. Others have stopped

of employees or newbies who may

recorded on each side. The song on

doing unnecessary things they used

have a different view of things.

the flipside (called the “B” side) was

to do. Then there are those who

What will definitely be interesting

always seen as a filler, not the main

have taken a “stop looking back”

to see in future years is how

“single” attraction, which the artist

stance.

listening and paying attention to

hoped would end up as a hit. In this

The word “collaborate” often

our own “flipside” opportunities

case, though, it was the B side, the

conjures up images of having

have created not only new avenues

filler, that got more attention and

to work with the competition,

and markets, but some potential

when it was later released as an A

which it could indeed imply. At

smash hits!

single in its own right, it became an

the very least, it means people

Here is hoping that some of

international smash hit. In 1990 Ice

and departments who traditionally

your forced flipside adapting, on-

Ice Baby was again released by a

never

the-fly changes and unintentional

different record label as the A side

now putting their heads together

innovations

single, with Play That Funky Music

and working on a new project

international best-sellers for your

as the B flipside.

or venture. Whether internal or

business!

SA JEWELLERY NEWS – SEPTEMBER 2020

thought

of

collaborating

land

up

becoming

23


SAJN |RETAILING

The future of retail is happening right before our eyes. COVID-19 has certainly changed consumer behaviour and these rapid changes have important implications for jewellery retailers, believes international virtual retailer Jason Laing.

How COVID-19 has changed retail UNTIL RECENTLY, THE ENTIRE JEWellery industry was still fairly split down the line between bricks and clicks. On the one hand, there were the

bricks-and-mortar

jewellery

brands – family heritage, designer collections and a retail space with all the bells and whistles as the value proposition. On the other hand, there was the digital consumer who was looking at e-commerce brands that offered variety and value, but often with little or no brand stories and far more focus on price points. Online jewellery retail has long been a hot topic for many in the industry. Whether you are selling a pair of silver-plated earrings or a highly valued diamond ring, the belief still remains that purchasing

2020 will always be remembered for the shift in mindset in jewellery retailing which generated consumers needing to fill the void of physical retail experiences. We have only to look at the international fashion industry. In just a few clicks, customers can have all fashion items delivered directly to their doors, as well as a wider range to choose from and customisation options.

these items – regardless of price – should be a touch-and-feel process where customers can admire their beauty before buying them.

There will always be a need for jewellery stores and showrooms, but if this pandemic has taught our industry anything, it is the importance of continued evolution for jewellery e-commerce. 24

SA JEWELLERY NEWS – SEPTEMBER 2020


RETAILING|SAJN hybrid bricks-and-clicks manner or simply be left behind, with no way of returning to a sustainable business.

ly. For many retailers and

Many jewellers around

this may seem daunting,

the globe, whose stores

but there are numerous

have

closed,

online platforms that offer

have seen their online sales

a simple-to-use template

increase at a staggering

at a minimal cost. If you

rate. This has proved that

cannot afford an online

while there is convenience

platform due to less rev-

remained

ple are happy purchasing directly

enue being generated, you can sell through established retail

through a website, provided the

platforms such as Amazon, EBay and

brand story is told correctly and the

Bidorbuy, to name a few.

product information is there.

Prospective online retail-

Many jewellers in the

ers’ biggest challenge is

UK have introduced Live

changing their mindset,

Chat and WhatsApp ac-

overcoming their fears

tivity platforms on which

and taking a leap of

customers can enquire

faith into a new and un-

about new products and

familiar trading environ-

services at their convenience and at times which suit them. This reiterates the fact that

us have seen many brands shift their

a brand story to be told engagingsmaller bespoke jewellers,

in store environments, peo-

Over less than 50 years, many of

purchase of any jewellery requires

ment. However, you are not alone and you are by no means swimming against the tide.

physical viewing is not always an es-

For the first time in our retail his-

sential selling point. Jewellery is very

tory, everyone is moving in the same

personal, so making the interaction

direction, so learn to embrace the

accessibility personal is already half

movement and become a key player.

the battle won.

There will always be a need for

store focus to a digital environment

We are now living in a very

jewellery stores and showrooms, but

in a way that complements their her-

visual world where meetings are

if this pandemic has taught our in-

itage and product, but is accessible

held via video conference calls and

dustry anything, it is the importance

to the customer of today. The cur-

video mobile apps, rather than in

of continued evolution for jewellery

rent lockdown caused by the COV-

physical boardrooms. As a result,

e-commerce.

ID-19 pandemic has shown us that

customers wanting to see jewellery

brands must either operate in this

items in more depth can book video consultations with the store. Many jewellers have added a made-toorder ring-builder to their websites, which has ensured that customers can buy online exactly as they could in a showroom. Selling online is not without its risks and challenges, of course. The

SA JEWELLERY NEWS – SEPTEMBER 2020

25


SALES: Jenny Justus / Sales Director / jenny@isikhova.co.za INFO/EDITORIAL: Jason Aarons / Publishing Director / jason@isikhova.co.za Officially endorsed by the Jewellery Council of South Africa (JCSA)

SOUTH AFRICA’S ONLY DEDICATED CONSUMER JEWELLERY MAGAZINE!


Monthly educational insert An SA Jewellery News and Jewellery Council of South Africa initiative

Written by Dr PetrĂŠ Prins, Gems and Jewellery: The South African Handbook is an introduction to gemstones, jewellery and store management.

The following is an extract from Gems and Jewellery: The South African Handbook

After two years' post-graduate research at Cambridge University, UK, and 10 years as senior lecturer in geochemistry and mineralogy at the University of Stellenbosch, South Africa, Dr Prins, in 1982, started Prins & Prins Diamonds, a leading supplier of diamonds, gemstones and fine jewellery in Cape Town.


ISSUE 12

ISSUE 12 AN INTRODUCTION TO GEMSTONES II. THE NATURE GEMSTONES We know that since the dawn of civilisation - 4 000 years ago - man adorned himself with beads and necklaces made up of material which he regarded as special. The Egyptians were using minerals such as carnelian, lapis lazuli and turquoise, whose colour and lustre must have attracted them. Items such as shells, bones and hair are still being used in jewellery, but do not qualify as gems.

1. PRECIOUS VERSUS SEMI-PRECIOUS In the past, the term “precious” has been reserved for diamond, ruby, sapphire and emerald, while gems of lesser value, such as tourmaline, garnet, etc, were called “semiprecious”. But can you describe a tsavorite (garnet) or tanzanite (zoisite), which may cost thousands of dollars, as semi-precious? Of course not. When gemstones are of such inferior quality that the only way of enhancing their beauty is by tumbling them, one can use the term “semiprecious”. The beautifully polished “pebbles” that are sold by gem shops qualify as semi-precious. To be called a precious gem, a mineral must have three characteristics, ie, beauty, rarity and durability.

• BEAUTY A thing of beauty must have visual appeal. A beautiful gem is one that has qualities which delight the senses or stimulate the mind. Normally these qualities are colour, symmetry and surface appearance. 1. Colour - this is the most important aspect of a gem’s visual appeal. 2. Symmetry - means balance and harmony of cut. For instance, an elongated (narrow) pear-shape cut is not as appealing as one whose length is 1,5 times its width. 3. The surface appearance - or lustre - of a gem also influences its appeal. Pearls with a high lustre are more sought-after than those with a dull surface.

• RARITY Some gems are rarer than others. Benitoite and red beryl are extremely rare and thus not readily available for jewellery. They are normally considered collectors’ items.

However, rarity alone does not make a gem valuable. There should be general awareness and a reasonable demand for a gem before it will become valuable. As fashion changes, the demand for certain gems has waned. In Victorian times, jet - a black organic gem - was in fashion and quite pricey; today, very few jewellers encounter this gemstone. Demand can also be created by clever advertising. Tanzanite is a good example of a gemstone that was unheard of 20 years ago, but that is in high demand today due to a worldwide awareness campaign.

• DURABILITY Durability is a combination of three factors: 1. Hardness - the ability to resist scratches and abrasion; 2. Toughness - the ability to withstand breaking, chipping and cracking; and 3.

Stability - this indicates how a gem resists the influence of light, heat and chemicals. For instance, cleaning solutions that bring back the sparkle in sapphire may damage peridot, while sunlight may fade the pink colour of kunzite.

Please note: Hardness and toughness are not the same. While a diamond is the hardest gem (no tool can scratch it), it is not the toughest because it may split along a cleavage direction under a hard blow. On the other hand, jade, which is very tough, will not break or crack easily, but is softer than topaz.

2. SPECIES AND VARIETIES In order to simplify the study of minerals and gems, they are grouped into categories. These categories are based


AN INTRODUCTION TO GEMSTONES

on their chemical composition and crystal structure as follows:

for eyeglasses is “brille”, obviously derived from the word “beryl”.

• Mineral classes (based on their chemistry)

The Greek word for pearl is “margarites”. The Romans started to use this word as a name for girls, and today names such as Greta, Madge, Maggie, Meg, Peg, Peggy, Margot, Marjorie, Marguerite, Gretchen, Margarete, Margherita and Margaret have one thing in common - they all mean “pearl”.

For example: a. Native elements such as copper metal (Cu). b. Oxides such as corundum (Al2O3). c. Carbonates such as calcite (CaCO3). d. Silicates such as quartz (SiO2) or olivine (Mg2SiO4). • Mineral species (based on their crystal structure) For example: The mineral species corundum and quartz (both trigonal structure) and, garnet (isometric structure) are sub-divided into: • Mineral varieties (based on the different colours which the specie exhibits) For example: a. Specie corundum - if the mineral variety contains trace elements of chromium (Cr), its colour is red and is called ruby. If it contains iron (Fe) and titanium (Ti), it is a blue sapphire. b. Specie quartz - citrine (yellow) and amethyst (purple) are varieties of the specie quartz. Transparency may also determine the name. For instance, a variety of quartz called chalcedony can be opaque and is called jasper, but when it allows some light to pass through it, it is called carnelian. Other optical features, such as asterism, result in a name like star-ruby.

3. DID YOU KNOW? What’s in a name? • Our word “glass” comes from the old Germanic word “glaes”, which was used to describe amber’s glazed, gold like quality. • Middle Age manuscripts which described the medicinal or healing powers of gems were called “lapidaria”, hence the origin of the word “lapidary”. • Opal comes from the Sanskrit word “upala,” meaning “gem” or “precious stone”. • Colourless beryls were used in Europe to make spectacles or reading glasses. The current German word

• The surname Bernstein derives from the old German name for amber, meaning “stone that burns”. Amber is fossilised tree gum that burns with an acrid smell. •

Turquoise means “stone from Turkey” - although turquoise is not found there. Because the ancient turquoise trade from Persia went through Constantinople, Europeans started to call it “the stone from Turkey”. From JCK, September 1981

THE “MAGIC” OF GEMSTONES Most ancient cultures attached either a symbolic, healing and/or religious meaning to gemstones. Today, there are a large number of people and some religions who believe that minerals - especially when they exhibit crystal faces - radiate energy or vibrations that influence the human body. Schools of crystal therapy, astrologers and occult practitioners all believe in the “magic” that gemstones possess. None of these beliefs are based on true scientific principles and the professional jeweller should regard these practices as of interest only. Although the modern symbolic use of gemstones as birthstones and to celebrate wedding anniversaries has its roots in such ancient practices, we no longer attach mystical and healing properties to gemstones.


ISSUE 12

III. THE PROPERTIES OF GEMSTONES COLOUR - CLARITY - CUT - CARAT WEIGHT 1. COLOUR AND COLOUR PHENOMENA In order to value the colour of a gemstone, we first need to understand what causes it. Colour is created through an interaction between light (from the sun, lamp, etc), an object (the gem) and the optic nerve cells in your retina. White light is a mixture of many colours such as red, orange, yellow, green, blue and violet - the colours of the rainbow. Each colour represents light waves of a different energy and wave length. In fact, light waves to which our eyes are sensitive form only a fraction of the total electromagnetic spectrum. (See diagram on the right.)

a)

the presence of certain elements in the crystal structure. For instance, chromium (Cr) causes the intense red in rubies and the brilliant greens in emerald and demantoid garnet, while iron (Fe) causes the more subtle reds, blues, greens and yellows in garnet, spinels, sapphires and peridots.

b) damage and irregularities in the crystal structure. These are called colour centres. Short waves (blue light) are absorbed by mineral

Long waves (red light) not absorbed, mineral appears red

WHAT CAUSES COLOUR? gem

i) Absorption When white light falls on an object, some of the wavelengths (colours) are absorbed while the rest are returned to the viewer. A red ruby absorbs mostly blue, green and yellow light and returns the red component. Our eye thus sees the gem as red. The causes of light absorption are complex, but are generally caused by:

ii) Dispersion When white light travels through a mineral, the different wavelengths travel at different speeds and are refracted at different angles, causing the light to be dispersed (spread out) into a colour spectrum.

THE ELECTROMAGNETIC SPECTRUM Wavelength in millimicrons

Frequency cycles per second

air gem

i

r*

reflected ray refracted ray

When light hits a transparent gem it is reflected and/or retracted.

wavelengths: red = long violet = short white light air gem

red violet

Different refraction for different wavelengths of light

A rainbow in the sky or the colour spectrum produced by a glass prism is caused by the bending and splitting of white light into its different components. This phenomenon is called dispersion. When a gemstone has a large dispersion, such as a diamond, it shows flashes of different colours (red, blue and yellow) which is also called the “fire� of the gem. red orange yellow green blue violet

White light passing through a colourless prism is dispersed into a colour spectrum.

This educational supplement was proudly sponsored by


AN INTRODUCTION TO GEMSTONES

iii) Interference

v) Colour zoning

When light falls on a thin transparent layer of material, it is reflected from the upper and lower surfaces. When some of the wavelengths of these two reflected beams are in step (in phase) when they exit, the colour is enhanced. But when the wavelengths are not synchronised on exit, little or no colour is seen. The rainbow colours often seen on a floating soap bubble are due to this process.

Very often, the body colour of a gem is not distributed evenly. When the concentration of those elements that cause the colour fluctuates in the melt or fluid during the crystal’s growth, different amounts of these elements will be incorporated in the crystal structure and will result in a gem displaying different colour bands.

red wavelengths cancel each other – no red light seen

blue light

blue light waves are superposed – blue light is intensified

This effect is called colour zoning and may be useful in identifying the natural origin of the gem. In other cases, it may subtract from the value of a gem.

red light

Interference of wavelengths when reflected from two surfaces of a transparent mineral.

iv) Pleochroism Some gems have a different body colour when viewed from different directions. This is called pleochroism (from the Greek for “having many colours”). Green tourmaline can look very dark green when viewed from the end, but a much lighter green is seen from the side of the crystal. Tanzanite is another gem with strong pleochroism. Its colour ranges from violet-blue to medium purple, depending along which crystallographic direction the gem is seen. As mentioned before, the crystal structure determines colour. Isometric gems, whose atomic structure is uniform in all directions, do not exhibit pleochroism.

Amethyst crystal showing colour banding on a macro scale.

Typical colour zoning in natural sapphire on a microscopic scale.

vi) Different light; different colour The colour of an object also depends on the type of light under which it is observed. In general, blue or green gems look their best under fluorescent light found in most offices - because fluorescent light contains more blue and green wavelengths than normal daylight. On the other hand, red and orange gems look better under incandescent light which emanates from candles or your normal electric light bulb.This is important to realise when you display gemstones.

vii) Fluorescence

Iolite cabochon showing strong pleochroism. the eye sees blue the eye sees violet

the eye sees greyish-blue white light enters

When some gems are exposed to ultraviolet (UV) radiation, they show a distinct colour glow that is visible to the naked eye. Sunlight contains UV light and the normal fluorescent tube light emits some UV light. Diamonds normally glow blue or yellowish under a UV light. This phenomenon is often used in gem identification. Very strong blue fluorescence in a diamond can make the stone look “milky” and thus of lesser value. Ultraviolet source (could also be the sun)

Longer, visible wavelengths seen as fluorescence

white light enters

The eye sees different colours when white light passes in different crystallographic directions through a tanzanite crystal.

Ultraviolet light excites an electron into a higher energy level (path). When it drops back to its original energy level, it sheds energy in the form of visible wavelengths that the eye sees as a colour.

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ISSUE 12

HOW TO DESCRIBE THE COLOUR OF GEMSTONES The description of colour in diamonds is dealt with in Chapter 7. For other gemstones, unfortunately, there is no universally accepted system to describe their colour. Although various laboratories have developed their own colour notation, most of them use the terms hue, tone and saturation to describe the multitude of subtle differences in colour as displayed by gemstones. i)

Hue – This term describes the first colour impression noted by the eyes, such as yellowish-green or greenish blue. Although the human eye is capable of identifying 150 different colour hues, a user-friendly notation system using only eight well-known colours (hues) and 16 inbetween colours is presented in the colour wheel on the following page.

Most jewellers should be able to differentiate between these hues and, by using the proposed terminology, describe the colour of any gemstone. The last term indicates the most prominent colour of the gem. For in-between colours, the most prominent colour is modified by terms such as “slight” and “moderate”, which indicates the amount of secondary colour which the gem exhibits in a face-up position. ii)

Those with very high saturation look dark, even black, and are of lesser value. Gems with a colour saturation of between 4 and 6 exhibit more pure and vivid colours and are the most valuable.

Spinel and topaz with low saturation appear brownish.

Greens, blues and violets with low saturation look greyish, while reds, oranges and yellows with low saturation look brownish. Cer tain purple and red gems with low saturation look distinctly pink. The terms “grey”, “brown” and “pink” can also be used to describe the colour of such lowsaturation gems.

Tone - This term describes the degree of darkness or lightness of the colour. Most jewellers should be able to identify and describe the tone of a gemstone by using the following scale: DESCRIBING COLOUR TONE

The low saturation of these blue sapphires imparts a greyish appearance to them.

The colour of a gem could thus be described as, for example: “A light orange-yellow sapphire with a moderate saturation.” colourless

very light

light

medium

medium dark

dark

very dark

black

DESCRIBING COLOUR SATURATION FOR RED OR ORANGE GEMSTONES 1 brownish-red or orange

Variations in tone among amethysts

iii)

Saturation - This term describes the intensity (weakness or strength) of the primary colour which the gemstone exhibits, in a face-up position. The amount (strength) of the primary colour that is seen can be described as follows: very light (1) - light (2) - moderate (3) strong (4) - very strong (5) - vivid (6)

2

3

slightly brownish-red or orange

very slight brownish-red or orange

5 strong red or orange

4 moderately red or orange

6 vivid red or orange

Increased saturation in ruby

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AN INTRODUCTION TO GEMSTONES

DESCRIBING COLOUR SATURATION FOR BLUE GEMSTONES 1

2

3

4

greyish-blue

very slight greyish-blue

slight greyish-blue

moderately blue

5

6

strong blue

vivid blue

Gemstones with higher saturation normally also have a higher tone, as illustrated by these amethysts. The stone second from the right has the highest value.

DESCRIBING SPECIAL COLOUR PHENOMENA

Some gemstones glow and sparkle with subtle hues and effects that are not easy to describe. These are called phenomenal gems and their striking optical features are unique and usually the reason for their value. Opal - unique play of colours Opal’s shifting flashes of different colours result from the interference of white light when it passes through an array of even-sized silica spheres.

Colour flashes in opal.

Red flashes are the most desirable, especially if the body colour is black. Less valuable opals can also be white or colourless with different colour flashes. Larger, evenly-spaced and more vivid colour flashes make an opal more valuable.

BASIC COLOUR WHEEL TO DESCRIBE THE HUE OF COLOURED GEMSTONES

BLUE

slight greenish- moderate greenish-blue blue BLUE-GREEN

violet-blue bluish-violet

moderate bluish-green slight bluish-green

VIOLET

GREEN

GREY

reddish-violet

slight yellowish-green

PINK

violet-red

moderate yellowish-green YELLOW-GREEN

BROWN RED

moderate greenish-yellow slight greenish-yellow

orangy-red reddish-orange ORANGE

yellowish- orangyyellow orange

THE MANY COLOURS OF OPAL Precious opal, which consists of a network of small equalsized silica spheres, displays a range of colours. These colours are caused by interference as white light is scattered through the voids between the spheres. Large spheres normally produce red colours as the gem is tilted, while smaller spheres generate only blue and green colours. In white opal, the spheres are of different sizes and the voids between them are quite irregular. In this case, interference cannot occur and white light is reflected back to the eye the opal thus looks white.

YELLOW

incoming white light

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red light flashes incoming white light

blue light flashes


ISSUE 12

Moonstone - unique whitish glow called adularescence Moonstone belongs to the feldspar group of minerals whose internal structure is very complex and often “twinned” or duplicated Adularescent “sheen” in in thin bands. White light moonstone, set in pendant. interacts with these bands to produce a soft glow that seems to play above the surface of the gem. Those that display blue adularescence are prized more than those with a white, grey or brown glow. A special type of feldspar, called labradorite, shows a phenomenon called “labradorescence” where a blue flash is normally seen at a certain angle. Alexandrite - colour change under different light Good-quality alexandrite looks purplish-red under standard lamp or candlelight, but when viewed under fluorescent or sunlight, its colour changes to green or bluish-green. Other gems such as sapphire and garnet can also display this phenomenon, but are not valued as much as an alexandrite with saturated colours Colour change in alexandrite. that change dramatically. Chrysoberyl - chatoyancy or cat’s-eye effect Cabochon-cut gemstones that contain vast numbers of extremely thin parallel, needle-like inclusions often show a reflective band that glides across their surface as you move your head. The way in which these parallel inclusions reflect light causes this effect, also known as chatoyancy. Chrysoberyl is the best-known gemstone showing this phenomenon. Others such as tourmaline and tiger’s eye also produce a similar effect.

iridescence. When a similar subtle play of rainbow colours can be seen on pearls, it is called “orient”.

Synthetic goldstone bead.

Goldstone and sunstone - an effect called aventurescence Certain feldspar and quartz varieties contain small, shiny flat inclusions that reflect light from within the stone. These gems are called sunstone and aventurine quartz.

Goldstone glass, a man-made material used in lower-end fashion jewellery, has a similar glittering look due to the reflection of light from minute copper platelets in the glass. Trade names Jewellers often use trade names to describe the colour of a gemstone. For instance, a reddish rhodolite garnet may be called “raspberry rhodolite” or “grape rhodolite” when the colour approaches purple. Orange topaz is called “sherry topaz” when its colour looks like sherry. The name “Imperial topaz” is reserved for a specific pinkishorange topaz that comes from Minas Gerais in Brazil. Deceptive names Unfortunately, wrong or deceptive names are still used by some jewellers. Using the following terms is not only unethical, but could result in major problems, especially if used on valuation certificates. • “Black diamond” for hematite • “Water sapphire” for iolite • “Herkimer diamond” for rock crystal (quartz) • “Korean jade” for serpentine • “Cape ruby” for pyrope garnet • “Balas ruby” for red spinel • “Evening emerald” for peridot

Star ruby and sapphire - asterism Sometimes needle-like inclusions are orientated in two or three different directions in a gemstone. Reflections of light from such an array of needles result in a four- or six-arm star called asterism. Ruby, Six-sided star in blue sapphire, quartz and tourmaline cabochon sapphire. can display such star reflections if polished in a cabochon shape. The black star rubies from India are plentiful and quite inexpensive. Iridescence and orient Similar to the colour flashes on an oil slick or a soap bubble, gems such as fire agate show rainbow colours called

Quartz crystal with black inclusions - incorrectly called “Herkimer diamond”.

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DID YOU KNOW?|SAJN

Interesting facts 1

The odds of finding a blue diamond in a mine are as rare as 1 to 10,000.

4

Tourmaline gemstone becomes electrically charged when rubbed or warmed by heat. When charged, it can attract dust and small paper scraps. 7

During WWI and WWII, soldiers who fought in the war gave lockets with their pictures to their wives and girlfriends.

2

The entire collection of Elizabeth Taylor's jewellery went for auction at Christie's in December 2011. The final sale total came to an astonishing $156.8m. 5

Warm water, a mild detergent and a soft brush are the safest cleaning materials for almost all gems.

8

The trilliant cut got its name by combining ‘triangle’ and ‘brilliant’: ‘triangle’ represents the diamond shape, while ‘brilliant’ signifies the diamond’s angular faceting.

3

Sapphires belong to the family of minerals known as corundum. They are among the strongest natural gemstones in existence, second only to diamonds. 6

Representing the sky, turquoise was believed to have life-giving powers and was cherished for its spiritual connection to Mother Earth. 9

Mother of pearl set into jewellery is comprised of only a thin layer of sediment. This thin layer can be carved or cut into cabochon-like shapes.

For your weekly dose of interesting industry-related facts, visit the SA Jewellery News Facebook page.

SA JEWELLERY NEWS – SEPTEMBER 2020

35


Wishing all our Jewish customers, colleagues and friends Shana Tova and well over the fast.

May the sound of the Shofar welcome in a New Year of happiness, health and love. Shana Tovah to all our Jewish friends, clients and colleagues.

Tel: (011) 642-2018/9 Fax: (011) 642-2016 E-mail: ungarbros@worldonline.co.za Website: www.ungarbros.co.za

Tel: (011) 418-1600 Fax: (011) 825-4043 E-mail: johan@richlinesa.co.za Website: richlinegroup.com

2019

JZA - Your Jewellery Magazine would like to wish all our Jewish clients, colleagues and friends a Shanah Tovah and well over the fast. Tel: (011) 883-4627 Fax: (011) 783-2677 E-mail: jason@isikhova.co.za Website: www.isikhova.co.za

Shanah Tovah u’Metukah! The Jewellery Council of South Africa wishes you a happy and healthy New Year and well over the fast. Tel: (011) 484-5528 Fax: 086-504-9512 E-mail: admin@jewellery.org.za Website: www.jewellery.org.za Shana Tovah to our Jewish customers! Wishing you a sweet New Year and well over the fast. Tel: 071-843-2452 E-mail: orders@annab.co.za Website: www.annab.co.za


To all our Jewish customers, may you have a blessed Rosh Hashanah and meaningful fast. Shanah Tovah u’Metukah! The SA Jewellery News team wishes you a happy and healthy New Year and well over the fast.

Tel: (012) 326-8348 / (012) 328-5996 Fax: (012) 325-7097 E-mail: smwatch@iafrica.com Website: www.smwatch.co.za

Tel: (011) 883-4627 Fax: (011) 783-2677 E-mail: adri@isikhova.co.za Website: www.isikhova.co.za

Shanah Tovah u’Metukah! Best wishes for a sweet new year! From the Henry Gold team.

To all our Jewish colleagues, friends and members, wishing you a Chag Sameach and well over the fast.

Tel: (021) 424-0923/4 Fax: (021) 424-0926 Email: henry@henrygold.co.za Website: www.henrygoldjewel.co.za

Tel: (011) 334-1930 Fax: 086-516-5958 E-mail: diamonds@diamonds.org.za

BYL 210mm(w) x 297 mm(h) SAJN Full page.pdf

1

8/25/20

3:32 PM

Wishing our Jewish clients, colleagues and friends in the industry a blessed New Year and well over the fast. Tel: (031) 301-3963 Fax: 086-528-6516 Email: aroon@piyuvejewelers.co.za Website: www.piyuvejewellers.co.za Wishing all our Jewish clients, colleagues and friends a healthy, sweet and prosperous Rosh Hashana. Shanah Tovah!

C

M

Y

CM

MY

CY

CMY

K

Tel: (021) 419-2000 E-mail: orders@byldiamonds.com/ tomer@byldiamonds.com Website: www.byldiamonds.com


SAJN |THE JEWELLERY COUNCIL OF SOUTH AFRICA

The focus of the Jewellery Council of South Africa (JCSA) is on uniting and growing the South African jewellery industry. THE JCSA SERVES ALL FACETS OF the industry, including its customers, jewellery manufacturers, jewellery wholesalers/watch importers, jewellery retailers, diamond companies,

bodies. It strives to be a world-class

JCSA: what we do

body that enables the development,

which is why it is important for in-

growth and work to increase aware-

growth and prosperity of the local

dustry representatives who are not

ness of the benefits of technology

jewellery industry through initiating,

yet members to join the JCSA and

and education in the industry,” says

adopt its Code of Conduct.

Lloyd. “To achieve our goals over the

jewellery-related

services,

mining

houses and other related industry

implementing, informing, facili-

“We hold our members

near and long term, we build capacity

resenting its members lo-

to the highest standards

in the JCSA to implement and man-

cally, across the African

and act as mediators and

age a greater number of initiatives.”

continent and abroad.

arbitrators in the case of

The JCSA has hosted the annual

disputes between mem-

Jewellex Africa Jewellery Trade Fair –

bers, between members

the premier showcase event for the

tating, supporting and rep-

The JCSA works hard to build an effective, sustainable

communications

and customers, and be-

infrastructure for its members,

tween members and suppli-

lery and watch industry –

where it is able to provide compre-

ers,” says Lorna Lloyd, the

for more than 40 years.

hensive support and information

JCSA’s CEO. “We continue

Jewellex gives industry

services for all industry stakeholders.

to actively promote the

representatives the op-

This enables it to be a central point

industry locally and inter-

portunity to reveal new

of contact on all jewellery-related

nationally, fostering co-opera-

matters and to facilitate the indus-

tion between industry play-

try’s growth into a more dominant

ers and facilitating local

sive product ranges of

player in the world market.

sales, as well as exports,

watches, clocks, fine jew-

by building consumer con-

ellery, pearls and precious

fidence in locally manufac-

stones, jewellery packag-

Growth of the industry happens when trust and confidence are high,

tured products.”

38

South African diamond, jewel-

merchandise lines and the most exclusive and exten-

ing, machinery, accessories

Through research and discussion,

and services available on offer to

the JCSA aims to provide a clear way

the local and international retail and

forward to government in order to

wholesale jewellery industry. The

expedite industry and government

three-day event forms part of the

partnerships.

council’s efforts to educate and pro-

“At the JCSA, we believe con-

mote the interests of the industry

tinuous education is important for

and attracts exhibitors from inside

SA JEWELLERY NEWS – SEPTEMBER 2020


THE JEWELLERY COUNCIL OF SOUTH AFRICA|SAJN

o and how we do it

the University of Stellenbosch representing the education sector. The JCSA’s nine-member execu-

SA, as well as from other African

metal industry. Jewellers and ap-

tive committee was tasked with set-

states and international countries.

prentices needed to be competent

ting and maintaining standards, in-

In the late 19th century, the

in design, making, setting and pol-

creasing education and awareness,

discovery of gold and diamonds

ishing, as it related to precious metal

and liaising with government and

sparked an interest in jewellery-

artisanship. Voluntary industry bod-

other stakeholders in the trade. The

making. However, for many years,

ies at the time included the Trans-

main goal was to establish a regula-

the industry experienced heavy

vaal Jewellery Manufacturers’ Asso-

tory board for members and to me-

government regulation, so it was

ciation (under the auspices of the SA

diate and arbitrate in cases of com-

only in the early to mid-20th century

Jewellery Association, which was es-

plaints from consumers. While the

that artist-jewellers and goldsmiths

tablished in 1942), the Cape Jewel-

fulfilment of this mandate caused

began to gain prominence. It was

lery Manufacturers’ Association and

the government to take note, it was

during this period that legacy

the Indian Jewellers’ Association.

not until 1987 that the JCSA was

jewellers such as Adolph, Max and

In 1973, the JCSA was constitut-

Anthony Sidersky, Jack Friedman,

ed and replaced the SA Jewellers’

Kurt Jobst, Margaret Richardson

Association.

formally recognised as a representative body by the government. Today, under the chairmanship of

and Else Wongtschowski, among

The JCSA included representa-

Chris van Rensburg, the JCSA has

others, made their mark on the

tives from wholesalers, retailers

developed from being a voluntary

South African jewellery design and

and manufacturers, along with ad-

organisation to a non-profit compa-

manufacturing landscape.

ditional representation from min-

ny, with a duly constituted Memo-

In November 1945, the Industrial

ing houses, the Indian Jewellers’

randum of Incorporation link to a

Council Act laid out the ethical code,

Association, the Diamond Club of

PDF version of the Memorandum of

training and production require-

SA, the Swiss Watch Federation, the

Incorporation (currently available on its

ments for the jewellery and precious

Diamond Cutters’ Association and

website) and five full-time employees.

We continue to actively promote the industry locally and internationally, fostering co-operation between industry players and facilitating local sales, as well as exports, by building consumer confidence in locally manufactured products. SA JEWELLERY NEWS – SEPTEMBER 2020

39


SAJN |MEET THE TEAM

Meet the JCSA’s Wonder LORNA LLOYD, CHIEF EXECUTIVE OFFICER

One would have to look far

industry will grow through local

and wide to find a person

expansion and that consumers

with a greater passion for and

will

understanding of the industry

jewellery, whether to express

than

been

their fun side, being in love or

with the JCSA for 30 years,

even status. She also hopes that

firstly working for consulting

exports will grow and that SA

companies servicing the council

will continue being known as

and then directly for the JCSA.

the “land of gold, platinum and

Lorna believes that when one

diamonds”. Lorna starts each

is organised and in control, one

day with a cup of good coffee

is more productive. That is why

and likes to go for a run at the

she

prioritises

end of the afternoon to clear

and writes down tasks. “Being

her mind. Her favourite piece

organised energises me to work

of jewellery is a pair of sapphire

at my best,” she says. What she

and diamond hoop earrings and

enjoys most about the industry

her best friend is her identical

are the people and relationships

twin sister. “We’re very alike, yet

she has built with them over

very different and we bring out

the years. Her hope is that the

the best in each other,” she says.

Lorna.

always

She

plans,

has

start

wearing

more

ELSA DA SILVA, EXECUTIVE ASSISTANT TO THE CEO AND JEWELLEX AFRICA PROJECT CO-ORDINATOR

40

For the past six-and-a-half years,

professional advice she has ever

Elsa

has

received is to do the challenging

hard

assisting,

worked

extremely

advising

and

tasks first each day and to always

supporting exhibitors and service

write everything down. Elsa is

providers leading up to Jewellex

also a certified behaviour coach

Africa, among her other duties

and her greatest survival skill is

at the council. With coffee as her

her adaptability. She unwinds by

go-to productivity aid, nothing

going for walks with her children

is too tricky or too difficult for

and dogs and loves chunky rings

her to handle. The best piece of

with lots of bling.

SA JEWELLERY NEWS – SEPTEMBER 2020


MEET THE TEAM|SAJN

r Women

est survival skill is her excellent memory, which helps her recall events from years back. Andira, who has been at the council for 12 years, starts each day with a hearty breakfast and unwinds after work by cooking. She enjoys reading about rare diamonds which have been unearthed. Her hope is that legisANDIRA MAHARAJ, ACCOUNTANT

lation makes it easy for jewellers

Always professional and polite,

sector to flourish. She’s never

Andira absolutely loves working

been one to give up when times

at the council and especially en-

are tough and believes team-

joys the camaraderie. Her great-

work is vital in any industry.

KIRSTEN LENTON RECEPTION/ADMINISTRATIVE ASSISTANT What

Kirsten

matter what one’s age or career.

most

Her hope for the industry is that

about her job is learning new

those studying jewellery design

things daily and being part of

and manufacturing will be able

a great team. She used to sing

to find employment in the trade

professionally and has been

or be subsidised sufficiently to

with the JCSA for four-and-a-

start their own businesses, as

half years now. Her colleagues

the jewellery sector is in dire

describe her as cheerful and

need of skilled manufacturers.

chatty,

incredible

Bavina is woken most mornings

passion for dealing with people.

by an adorable toddler asking

The best piece of advice Kirsten

for breakfast and enjoys having

has ever received is that the key

some “me”-time at the end of

with

enjoys

to do business in order for the

an

to good business relationships begins with a single call. Her favourite piece of jewellery is a

BAVINA VASSAN, ADMINISTRATOR

the day. Her favourite piece of jewellery is her mangalsutra (a necklace traditionally tied around

silver and purple pair of earrings

Bavina, who proficiently handles

the neck of a Hindu bride by

which a close friend gave her

complaints, memberships and

her bridegroom and symbolising

as a birthday present. Kirsten

general admin duties at the

love, understanding and sacrifice

begins every day with prayer

council, loves being part of a

between the couple). It is worn

and enjoys unwinding with her

dynamic, exciting industry. She

by the bride until her husband’s

family. Her greatest survival skill?

tries to see the good in people

death. “Even though it looks like

“Patience,” she says.

in any situation and believes one

a jewellery item, it’s much more

should never stop learning, no

than that,” says Bavina.

SA JEWELLERY NEWS – SEPTEMBER 2020

41


SAJN |JCSA

How being a JCSA member benefits your business

There are a number of distinct advantages to being a member of the JCSA. SAJN looks at some of the main ones members should make use of in order to advance their businesses. Recognition as ethical and honourable members of the industry: • Members receive the JCSA “Code

of Ethics and Conduct” Certificate

for display in their offices/stores.

• Members receive the JCSA win dow decal/show card for display

in-store or in their offices.

Discounts and preferential rates: • Nedbank: Special rate for process ing credit cards through the NedLink system 1,90% (normal rate 2,75%), on credit cards 0,90% (normal rate 2%) and 1,90% on foreign cards. The

rental for the Nedlink fixed device

will be R245 and R325 for mobile

devices. Please note that all fees

exclude VAT and connectivity fees.

• Standard Bank Diners Club: The following sliding scale will apply

42

for the following transactions:

– Up to R5 000 = 2,8%

– R5 000-R10 000 = 2,65%,

Above R10 000 = 2,5%.

SA JEWELLERY NEWS – SEPTEMBER 2020


JCSA|SAJN Promotion of jewellery industry

• Arbitration between members

and its members:

regarding disputes through the

• Updated news, happenings and

• Ongoing promotions and adver-

Jewellery Council’s arbitration and

informative articles on a monthly

disciplinary procedure, thus avoid-

basis through SA Jewellery News

bers under the banner of the

ing the costly legal route. This

and newsletters.

JCSA logo to generate awareness

applies to trade and generally has

• Weekly electronic newsletter,

of our industry to both the con-

to do with outstanding debts.

sumer and government.

tising of the council and its mem-

which members can participate.

Jewellery Biz News.

• Access to all constituent body

• Eligibility to participate in specific

advertising campaigns, as arranged

• Ongoing contact with the indus-

by the council from time to time

try on how members can get in-

• Eligibility to exhibit at the annual

volved in projects to further their

Jewellery

businesses.

Council

trade

fair,

Jewellex Africa.

membership lists.

• Updates and guidance on legisla-

• Eligibility to participate in national

tion such as the Mining Charter,

pavilions at international exhibi-

Precious Metals Act, Consumer

Protection

tions around the world, such as JA

Act,

Second-Hand

New York, New York Now, JIS

• Access to general information on

Miami, etc. Members will be given

Goods Act, etc.

preference when applying to

industry.

exhibit at international shows.

the diamond, jewellery and watch

• Listing on the Jewellery Council’s

• Information and assistance on

domain – this generally applies to

training and funding for such

retailers, but manufacturing retail-

training for the jewellery industry.

ers and art/contemporary jewel lers may also be listed. Visit:

Products and services:

www.jewellery.org.za

• Guidelines on applying for a

Jewellers’ Permit for manufactur-

Mediation and arbitration:

ing jewellers to the SA Diamonds

• Mediation

& Precious Metals Regulator.

between

members

and the public pertains to con-

• Guidelines on compliance with

sumers who are unhappy with

Information:

jewellery items they have pur-

• Constant e-mail communications

• Consumer education brochure

chased

(to assist in compliance with the

from

our

members,

from the Jewellery Council about

whether because of poor work-

industry

information and competitions in

manship, defects, etc.

SA JEWELLERY NEWS – SEPTEMBER 2020

opportunities,

news,

the Consumer Protection Act.

Consumer Protection Act).

• Retail Reference Guide (guide to

43


SAJN |JCSA

training retail staff and educating

nies less vulnerable; – representation

• Check out new brands/products/

consumers).

and follow-ups with the South Afri-

services.

• SA Jewellery News – a monthly

can Police Services; – early-warning

• Place orders for the next season.

magazine that keeps you updated

information (crime hotspots).

• Education/Training/Information.

on local and international issues in

• Jewellery-specific Wanted supple-

• Network with the industry.

the diamond and jewellery industry.

ment – done in conjunction with

• Strengthen relationships with

• SA Jewellery News’ Bi-Annual

the Tiso Blackstar Group, provid-

Directory – a directory of mem-

ing members with special dis-

• Keep up with competitors/indus-

bers aimed at encouraging busi-

• Jewellery

ness between them.

counted advertising opportunities. Council

Collection

try trends.

• Promote company/products.

• Free listing on the JCSA website

for all retailers. Manufacturers

manufacturing division of the

may also be listed on the website

council hosts the competition,

The Jewellery and Watch Fair:

so that consumers can access

which is only open to students/

• The JCSA is launching a retail

learners, as well as professional

• Access to the JCSA closed Face-

designers. This competition coin-

for the first time in 2021. The

cides with Jewellex each year.

their information. book page – JCSA Members Group.

Awards Design Competition – the

current suppliers.

• Access to the JCSA consumer Facebook page and sicounted

• Find agents/distributors/resellers.

jewellery show that will be hosted Jewellery and Watch Fair will run

as an independent show sepaJewellex Africa:

rately from Jewellex (which is only

rates to advertise in the JZA Jewell-

• Africa’s annual premier jewellery

a trade show), but during the

ery South Africa.

and watch showcase, hosted by

• Weekly correspondence from the

the JCSA, which has been running

• The council has taken a decision

Jewellery Council, updating you

for over 40 years.

on current events and opportunities

• The event includes new merchan-

Jewellery and Watch Fair and

• Annual road shows providing an

dise lines and the most exclu-

Jewellex Africa for the followi-

update on the year’s key influ-

sive and extensive product ranges

ng three years, after which it is

ences and an opportunity for

of watches, clocks, fine jewellery,

anticipated that the retail show

members to interact directly with

pearls and precious stones, jewel-

the local trade and management

lery packaging, machinery, acces-

stand costs will be subsidised in

of the Jewellery Council.

sories and services on offer to the

order to attract more participa-

same weekend. to invest financially into both the

will be self-sustainable. Exhibitors’

local and international jewellery

tion. A marketing company will be

Jewellery risk/security initiative:

industry.

employed to provide professional

The council employs the services

• Members receive discounted rates

expertise in marketing the show

of the Consumer Goods Council of

when exhibiting at Jewellex.

to the consumer.

SA, which provides the following: – information-sharing and support

Reasons to exhibit and/or

for members; – guidelines on best

visit Jewellex:

practices to make jewellery compa-

• View latest trends in jewellery.

JEWELLEX AFRICA

One of the most important benefits of being a member of the Jewellery Council of South Africa (JCSA) is that customers cannot only buy with confidence, but be guaranteed of the best possible recommendations, expert service and honest advice. 44

SA JEWELLERY NEWS – SEPTEMBER 2020


LET US HELP YOU CONNECT & CONTRIBUTE TO YOUR BUSINESS Working remotely in an online world can be daunting right now. We’re here to help you navigate through this and give your business new resilience. Website design and management • Search Engine Optimisation • Facebook business pages Instagram accounts • Magazines • e-Newsletters • e-Mail send outs • LinkedIn profiles

Stay safe and healthy, and please reach out to us with any queries you may have. Chat to Jason Aarons at jason@isikhova.co.za or call 074 400 6677.


SAJN |JEWELLERY DESIGN

Thomas Sabo presents the new Charming Collection Since 2006, the Thomas Sabo Charm Club has stood for the brand’s diversity and joie de vivre. It has now been given a new structure with the introduction of the Charming Collection range. “THE THOMAS SABO CHARM Club

is

constantly

evolv-

ing,” says company founder Thomas Sabo. The new line combines symbols from the Charm Club Collection, created in the brand’s timeless sterling silver, showcasing a range of mix-and-match pieces. The latest designs from the Charming Collection are delicate and fun-loving, as well as easily layered and stacked. The Charming Collection includes a range of necklaces, bracelets, bangles, rings and ear jewellery. The collection comprises approximately 300 products, mainly in the medium price range. In addition, the Charm Club continues to showcase cult charms in around 500 available designs. The Thomas Sabo Charm Club innovations

and

the

Charm-

ing Collection have been available worldwide since 1 August 2020. Thomas Sabo is one of the leading global brands designing, selling and distributing jewellery, watches and beauty products for women and men. Its driving forces are a love

46

SA JEWELLERY NEWS – SEPTEMBER 2020


JEWELLERY DESIGN|SAJN of fashion and a fascination with

lection is characterised by designs

creating innovative, highly expres-

crafted from blackened 925 ster-

sive accessories.

ling silver, matched with masculine

Extraordinary attention to detail is paid in the creation of trend-

materials such as leather and black synthetic zirconia.

orientated designs which range from

In 2009 the brand expanded its

classic and elegant to flamboyant and

portfolio with the launch of the

edgy. This, together with the highest

Watches Collection, which perfectly

standards of product quality, are

reflects the DNA of the brand and

the key characteristics of the

the existing jewellery collections.

world of Thomas Sabo.

The following year, it extended its

The brand co-operates with

product range with the launch of

2 800 trade partners world-

Charm Rose Eau de Parfum, the first

wide, as well as with leading

perfume for the brand, marking its

airlines, cruise ships and airport des-

entry to the beauty market.

tinations. Worldwide, 312 shops (112

In 2012, for the first time, Thom-

shop-in-shops, 31 corners and 169

as Sabo employed A-list person-

stand-alone shops) stock Thomas

alities such as Katy Perry, Poppy

Sabo items, while around 1 600 em-

Delevingne and David Garrett for

ployees around the globe are key to its success.

its international advertising campaigns. The ambas-

The brand was found-

sadors represented the

ed in 1984 by Thomas

two product ranges in

Sabo. By the end of the

the Sterling Silver Collec-

1980s, it had developed into one of

tion: Glam & Soul (women’s) and

the most successful brands for inno-

Rebel at Heart (men’s).

vative silver jewellery in the German-

In 2013, the company launched

speaking world. In the early 1990s,

items of jewellery with 18ct yellow

the company repositioned itself and

and rose gold plating for the first

now appears with an extended design

time, while in 2014, the Karma

team and a mature brand concept. In

Beads jewellery line, comprising

1998, the first exclusive Thomas Sabo

filigree beads and the Wheel of

stand-alone shop opened in Frank-

Karma as the centre-piece, was

furt. In the years that followed, many stand-alone shops in prime locations, as well as shop-in-shops in leading department stores, were established. The introduction of the Thomas Sabo Charm Club jewellery collection in 2006 was an overwhelming success.

launched. Top model Georgia May Jagger and Formula 1 driver Nico Rosberg represented the brand as its new campaign faces. At the end of that year, with Thomas Sabo Fine Jewellery, the company presented its first genuine jewellery collection with impressive designs made of high-quality materials such as 18ct rose, yellow and white gold, as well as 925 sterling silver, featuring diamonds and precious stones. In 2015 the brand’s Love Bridge was launched: a wide selection of bracelets and necklaces that can be personalised the latest addition, presented by the testimonials of Jagger and Marlon Teixeira. From now on, with the motto “Make memories last”, special moments can be eternalised on Thomas Sabo jewellery, thanks to complimentary engraving. In March 2016, about 490 employees moved into the company’s new, international and highly modern head office in Silberstraße 1 in Lauf an der Pegnitz, Germany. This marks a major milestone for the further long-term growth of the brand.

In 2007, the Rebel at Heart product range was launched. Aimed at the male target group, it features expressive items of jewellery with an edgy rock ’n roll vibe. The col-

SA JEWELLERY NEWS – SEPTEMBER 2020

47


SAJN |LITTLE GEMS

Vermeil – an affordable alternative Little Gems is one of SAJN’s most popular pages in the magazine. Penned by our beloved editorial doyenne, the late Alice Weil, it will continue to weave its magic with flair and the unyielding love Alice had for jewellery and watches. ALTHOUGH VERMEIL (SILVER GILT)

Vermeil is defined in the USA’s

is less expensive and lighter than

Code of Regulations as an industry

gold, it is still a luxury material.

product if it consists of a base of

Vermeil (pronounced “ver-may”)

sterling silver coated or plated on

may resemble gold, but is actually

all significant surfaces with gold, or

a combination of sterling silver,

a gold alloy of not less than 10ct

gold and other metals produced

(approximately 1/10 000th of an

either by fire-gilding or electrolysis.

inch) on all significant surfaces. This

It originated in France in the mid-

gold or gold alloy should be at least

18th century, but production there

2,5 microns thick. Sterling silver is a

was later banned, as artists gradually

mixture of 92% pure silver (which

developed blindness due to the

is soft) and another metal, usually

mercury content involved in the

copper, to give it strength.

process. Today it is safely produced through electrolysis.

Vermeil pieces are therefore more valuable than gold-plated ones be-

Kept covered and away from bathroom steam or chemicals, vermeil jewellery can last as long as 30 years. 48

SA JEWELLERY NEWS – SEPTEMBER 2020


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AA WATCH

WHOLE SALERS ELIZABE CC • TH • Tel: (012) Warren CAPE Davidso 342 8978/9 DURBA TOWN n Agencie N • • Souther | Fax: Jay Hanoom s | Name: (012) n Watch 430 7002 aun & Warren Jeweller Associa | Email: Davidso y | Name: tes CC aaww@ n | Tel: | Name: Eileen lantic.ne (041) | Tel: 373 6981 Paula t | 877 (021) Hanoom Church 426 1933 | Email: aun | rox@iafr PORT

reasons, it is recommended that ver-

PVD uses heating or spluttering to

meil jewellery be kept in a pouch (as

produce a vapour of material which is

I have done with a piece I once

deposited on the object requir-

bought in Italy). Under these

ing coating. There are different

conditions, vermeil jewellery

types of deposition, some us-

can last as long as 30 years.

ing very high temperatures. The

The thickness of the gold

result resembles real gold, but

and the base metal used give

is harder and therefore more

vermeil the advantage of be-

durable. Ceramic coating, by

ing

contrast, deposits the material

non-allergenic.

Plating

is the process of depositing a thin layer of gold (also known

Image courtesy Lincolnshire County Council

in powder form into the plasma flame inside a vacuum chamber,

Tel: (031)

305 4326

| Email:

| Email:

Street East, ica.com Arcadia, southwa | 9 Bibury 0083, t@mweb South Ave, Linkside .co.za Africa sales3@ | 40-44 , Port jayh.co. Hout Elizabet za | 379 Street, h, 6001 Cape Smith Town, Street, 8001 5th Floor, Doone House, Durban,

4001

SA Jewellery News is the official journal of the diamond and jewellery industry in South Africa. Published monthly, this publication brings you scintillating news on current international and local affairs. NAME:..................................................................... ................................................................................. COMPANY:.............................................................. .................................................................................

as “rolled gold”) onto the surface

which vaporises it and then condens-

POSTAL ADDRESS:................................................

of another metal, such as brass.

es it onto the piece.

.................................................................................

The gold is bonded by the applica-

.................................................................................

tion of heat and pressure onto the

.................................................................................

base metal.

CODE:.....................................................................

Vermeil jewellery should not be

TEL:..........................................................................

confused with costume jewellery,

FAX:..........................................................................

which came into vogue during the

MOBILE:..................................................................

so-called “golden era” (or Art Deco

E-MAIL:....................................................................

period) of the 1920s. These pieces were typically made of inexpensive materials and included rhinestones set in pewter, silver or nickel. The trend was introduced by Coco Chanel and included long necklaces, bangles, bracelets and cocktail rings.

BANKING DETAILS BELOW:

Forever and always, our ‘Little Gem’ ALICE WEIL 14 March 1919 – 17 July 2020

Vermeil plating should also not

Account name: Isikhova Media (Pty) Ltd Bank: Standard Bank Branch code: 01-92-05

Branch: Sandton South Africa Account No: 3319 867 44

Type account: Current Swift No: SBZA ZA JJ (International transfers)

2 EASY WAYS TO SUBSCRIBE •

E-mail: thuli@isikhova.co.za

• Fill in the form and with your proof of payment, email to: thuli@isikhova.co.za (see banking details)

Cover price: R36,00 Subscription South Africa: R445,00 (12 issues) including VAT and postage Image courtesy Wikimedia Commons as part of a project by the Metropolitan Museum of Art

SA JEWELLERY NEWS – SEPTEMBER 2020

International subscription: US$262,00 (12 issues) plus US$6,50 international banking clearance fee. All subscriptions may be done via electronic banking transfer.


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DORON DIAMONDS 011 334 7228

ERIKSON’S DIAMOND CUTTING WORKS AND MANUFACTURING JEWELLERS 011 394 2477/8

FOREVER JEWELLERY MANUFACTURERS 082 703 3401/031 564 9006

DOUBLE W TRADING AS CAPETOWN JEWELS ON EBAY 083 285 5933/021 790 9646

ERNEST BLOM DIAMONDS 011 334 3091

DOWN STREAM TRADING 35 CC 011 334 5500

ES IMPORT & EXPORT TRADING CC 011 334 3400

DOWNTOWN DIAMONDS CC 011 334 7070

ES KHUTLAPYE BUSINESS ENTERPRISE CC T/A ES WATCHMAKERS AND JEWELLERS 082 693 9630/014 565 6885

DR ESME SPICER 073 239 9983 DRAGON’S LAIR 082 532 3926/011 788 0014 DUDLEYS JEWELLERS 082 319 3226 DURBAN UNIVERSITY OF TECHNOLOGY 031 373 6673/6

E E.C GOLD REFINERS 041 366 1794 E.G.L SOUTH AFRICA 011 334 4527 EANRAIC’S (PTY) LTD 071 402 9986/071 402 9986 ECO CHIC JEWELLERY 021 553 0332

ESTHER GOLDBERG DIAMONDS 011 484 1877 ETERNITY DIAMONDS (PTY) LTD 082 444 7015/011 334 7832 ETERNITI JEWELLERY 021 480 9860 ETERNITY ENTERPRISE (PTY) LTD 018 290 5722/3 ETHOS JEWELLERY SOFTWARE 021 300 1819 EUROPGOLD (PTY) LTD 011 643 5311 EVA DIAMONDS 083 254 1473/010 206 852 EVAN ROBERTS DIAMONDS 073 999 0999

FOSSIL ACCESSORIES SOUTH AFRICA (PTY) LTD 083 387 7689/021 418 0045 FRANCARLO DESIGNER GOLDSMITH CC 041 367 4655 FRANCOIS JEWELLERS 012 807 5629 FRANKLI WILD 011 483 2620 FREE RANGE JEWELS 021 418 3607 FRIEDRICH DIAMOND CUTTING WORKS (PTY) LTD 011 334 3364 FROST DIAMONDS INTERNATIONAL 082 775 0973 FYNEGOLD COINS 011 484 7555

G G HARRIS DESIGN STUDIOS CC 083 964 8986/021 555 1437 GATTOO JEWELLERY DESIGN STUDIO 082 552 4284/011 852 2046 GAUTA REFINERIES (PTY) LTD 012 753 3304

EDEL DESIGNER JEWELLERY 072 636 0213

EVERTRADE 142 (PTY) LTD T/A D’OURO JEWELLERS 011 615 3402

E-DESIGN 082 445 8295/082 445 8295

EXCEPTIONAL DIAMONDS (PTY) LTD 083 406 1808

GEFFENS DIAMOND CUTTING WORKS 011 334 7220

EGL LABORATORY 011 334 4527

EXOTIX DIAMONDS CC 011 334 7274/5

GEM AFRIQUE 062 050 6479

EKAPA MINERALS (PTY) LTD 053 831 1901/011 334 1213

F

GEELS JEWELLERS 083 394 5358/018 468 1005

GEMFIELDS 083 290 4826/083 290 4826

EKURHULENI JEWELLERY PROJECT 011 825 5822

FACET JEWELLERY 073 397 8820

GEMGOLD GEMSTONES 011 484 0913/4

ELEGANCE JEWELLERS - BEDFORD 082 254 6260/011 616 7870

FEMKE KLEISEN DESIGNS (PTY) LTD 083 787 6120

GEMINI GOLD DISTRIBUTORS 082 800 1424/011 643 5311

ELEGANCE JEWELLERS - MELROSE 011 684 1380

FERROS JEWELLERS 041 363 1881

ELEGANCE JEWELLERS - SANDTON CITY 011 784 0047

FINEGOLD INTERNATIONAL CC 082 777 1811/011 484 7554

GEMOLOGICAL TRAINING SOUTH AFRICA T/A GEM TRAINING INTERNATIONAL 083 701 9830

ELEGANZA DIAMONDS & JEWELLERY MERCHANTS 083 708 0609/031 826 5271

FINEGOLD LABORATORY SERVICES 021 511 6237

ELEMENTAL STUDIO 084 507 7777 ELI IZAKOV DIAMONDS (PTY) LTD 011 334 7274/5 ELIOFLEX (PTY) LTD 076 484 2466 EMBER MANUFACTURING AND DESIGN (PTY) LTD 083 557 5190

FIREFLY JEWELLERS 083 654 9497/044 533 6671 FISCHER & SON JEWELLERS 021 939 8451 FISCHER’S JEWELLERS 041 583 5471 FISCHERS THE JEWELLERS - GREENACRES SHOPPING CENTRE 041 363 1933

GEMTRADE T/A SOMETHING FEMININE 012 346 0072 GENIE 084 504 3035/021 510 3134 GEORGEMS 010 980 0532 GERALD FRANCIS JEWELLERS 011 467 2596 GERHARD MOOLMAN FINE JEWELLERY 082 771 0072/021 914 0838 GK PATHER JEWELLERS 084 818 8959/031 265 1180


GOLD AND FINANCE - CAPE TOWN 021 418 2617/2253 GOLD AND FINANCE - DURBAN 031 202 4717/5362 GOLD AND FINANCE - JOHANNESBURG 011 883 9972 GOLD AND I (PTY) LTD 084 360 6762 GOLD CAPITAL 083 253 5046/011 447 4522 GOLD REEF CITY MINT 011 873 5090 GOLDEN JEWELLERS GATEWAY SHOPPING CENTRE 083 777 0049/031 566 5550 GOLDFASHION JEWELLERS CC 021 931 1319 GOLDHEART JEWELLERS - SIGNET TERRACE 011 852 7898 GOLDHEART JEWELLERS - TRADE ROUTE MALL 011 854 9611 GOLDMASTER JEWELLERY (PTY) LTD 021 461 4349 GOLDSMITH & JEWELLERY SUPPLIES 012 323 1178 GOUDSMID TEHILA VAN ENGELENHOVEN 082 674 4410/082 674 4410 GRACE DIAMONDS 079 950 9166/079 950 9166 GRAND DIAMONDS 021 418 2880 GREGORY KATZ DIAMONDS 082 777 1804 GREIG AND MEINKE 012 460 7415 GS101 (PTY) LTD T/A IBV GOLD - HEAD OFFICE 031 566 3984 GS101 (PTY) LTD T/A IBV GOLD (PTY) LTD GATEWAY 031 566 3984 GS101 (PTY) LTD T/A IBV GOLD (PTY) LTD JOHANNESBURG 011 783 6101

H H & H MANUFACTURING JEWELLERS CC T/A ANTON HATTINGH FINE JEWELLERY 082 855 4611/021 851 7812 H.D.L JEWELLERS - LOCH LOGAN 051 447 2040 H.D.L JEWELLERS - MIMOSA MALL 082 557 9942/051 444 6940 HAIFENG DIAMONDS 011 334 0181 HALL OF DIAMONDS 011 334 1936 HARDWICK & MAZZONI MANUFACTURING JEWELLERS CC 031 566 1142 HARISONS JEWELLERS 036 637 2370

HAVILAH GOLD CREATIONS 082 374 3636/041 581 1942 HAYWARD DIAMONDS - EAST RAND MALL 011 823 4905 HEART JEWELLERS 021 671 2568 HEATHER JANE SMITH CERAMICS AND PORCELAIN 064 915 4282 HEIDE-MARIE MEIER JEWELLERS CC 012 656 8943 HENRY GOLD 082 555 5500/021 424 0923/4 HERSKOVITS DIAMONDS CC 011 334 4124 HIR DIAMONDS CC 011 334 1166 HKM DIAMONDS CC 084 519 6896 HOLLAND-MUTER & ASSOCIATES CC 012 991 2695 HM WATCH DISTRIBUTORS 082 414 1661/011 011 9141

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INVESTMENT DIAMOND BROKERS 012 342 4570 IVO WEGROSTEK MANUFACTURING JEWELLER 0861 701 700

J J HIND JEWELLERS 031 306 1330 J.S. FISCHER 083 310 3230 JACK FRIEDMAN JEWELLERS - CANAL WALK 021 555 0391 JACK FRIEDMAN JEWELLERS EASTGATE SHOPPING CENTRE 082 550 5715/011 622 8484 JACK FRIEDMAN JEWELLERS - SANDTON CITY 011 783 8292 JACK FRIEDMAN JEWELLERS - WATERFRONT 021 419 6014 JACK FRIEDMAN JEWELLERS HEAD OFFICE 011 450 0341 JADE JEWELLERS 011 826 2610 JAGGATH JEWELLERS 031 307 7790 JAMES RALPH TECHNO (PTY) LTD 083 300 3180/011 314 8888

ICKINGER JEWELLERS 015 307 4448

JANE OLIVIA DESIGNS 076 1621 663/044 382 6472

iKE YKE 083 225 0425

JANET SILK CC 010 900 4266

IMFUNDISO SKILLS DEVELOPMENT 082 701 9961/012 734 0245

JANINE BINNEMAN JEWELLERY DESIGNS 021 715 6178

IMPILO COLLECTION 010 021 0441

JDB DIAMONDS 082 909 5900

IMPULSE DIAMONDS 031 836 1659

JE EDELSON AGENCIES CC T/A ROLLING STONE 012 323 1178

INDIAM (PTY) LTD 011 334 0191

JENNA CLIFFORD DESIGNS (PTY) LTD LYNNWOOD BRIDGE RETAIL 012 368 1490

INFACET 082 878 4949/082 878 4949 INFINITI JEWELLERY 021 461 5344 INGE SCHOLTZ JEWELLERY DESIGNER AND MANUFACTURER 073 271 3789 INTERCOLOUR GEMS 010 020 2101 INTERNATIONAL DIAMOND MERCHANTS 031 837 8860

JENNA CLIFFORD DESIGNS (PTY) LTD MORNINGSIDE 011 523 6600 JENNI GAULT INTERNATIONAL JEWELLERY DESIGN 041 373 0060 JEWEL CRAFT - BRANDHOF 084 547 0071/051 444 3449 JEWEL FIX 082 456 8615/033 347 2150

IRIS EXCLUSIVE JEWELLERY 083 609 2726/083 609 2726

JEWEL TEC 031 205 5111

IRRESISTIBLE DIAMONDS (PTY) LTD 076 865 2708

JEWELLERS’ NETWORK 010 030 0888

ISABELLA JEWELLERS & REFINERS CC 011 334 5919

JEWELLERY CONNECTION 082 658 8887/011 728 6800

ISAGOLD (PTY) LTD 011 784 4071

JEWELLERY CONSULTANCY 083 581 1513

ISIKHOVA MEDIA 011 883 4627

JEWELLERY COUNCIL OF SA 011 484 5528

ISPARKLE (PTY) LTD 010 020 2030

JEWELLERY DESIGN COMPANY - BROOKLYN 012 460 0252

ITALCHAIN (PTY) LTD 011 524 0693

JEWELLERY DESIGN COMPANY - CENTURION 012 663 2477

J U LY- D E C E M B E R 2 0 2 0

GLOBAL JEWELLERY ACADEMY 082 337 6428/082 337 6428

HARRY OPPENHEIMER DIAMOND TRAINING SCHOOL 011 334 9003/8420

D I R E C T O R Y

GLOBAL DIAMOND TRADING CC 010 900 4900

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MEMBERS A-Z JEWELLERY DESIGN COMPANY - CLEARWATER 011 675 5259

K.D DIAMONDS SA CC 011 334 4124

LOTTI JEWELLERY 079 386 1079

JEWELLERY DESIGN COMPANY - SANDTON 011 783 5711

KISMET DIAMONDS (PTY) LTD 011 025 9982

LOUIS JEWELLERS 083 300 3534/058 622 1309

JEWELLERY DESIGN COMPANY- HEAD OFFICE 011 011 9199

KEA NTHABI’S AFRICAN DESIGN 083 350 2737

LOVI JEWELLERY DESIGN 0833 933 290/011 882 3272

JEWELLERY REPLACEMENT CONSULTANTS 011 234 4473

KEOGH COINS SA CC 082 454 6927/031 304 4561

LS DIAMONDS 011 334 9440

JEWELLERY SECURITY CONSULTANTS (PTY) LTD 082 425 4186/021 981 0481

KGK DIAMONDS & KGK JEWELS 073 230 9811/011 221 3100

LUJO FOR YOU (PTY) LTD 083 603 1188

JEWELLERY SERVICES INCORPORATED 083 677 4448

KGK STAR ROUGH (PTY) LTD 011 221 3103

LUTIE DIAMONDS CC 011 334 1407

JEWELS OF AFRICA CC 011 783 5666

KHONJE DESIGNS 012 460 1569

LUTRIN & ASSOCIATES 011 334 6355

JOE GADDIE DIAMONDS 011 334 8866

KIM CLOETE JEWELLERY DESIGN 021 531 9082

LUXCO IMPORTERS (PTY) LTD 011 448 2210

JOHANNA VAN ZYL 082 778 5846

KINKEL JEWELLERY 021 786 1549

JOHN 3 JEWELLERY 076 822 8783

KIRTI JEWELLERS 082 554 9541/012 374 0873

M & E JEWELLERS 084 460 8446/053 832 9653

JOHN STEDMAN T/A ELEMENTAL DESIGN 083 77 91959/031 572 2902

KNIGHT OF GREY T/A ELEGANTE 064 339 3136/011 825 5822

M G IVORY 083 263 6429/011 788 1018

KOTHARI TRADING (PTY) LTD 011 221 3112

M SELA DIAMONDS 011 334 8568

KRISTEN MALAN CC 011 880 1866

M SURESH COMPANY 011 334 6606

KUSASA REFINING (PTY) LTD 010 001 6284

M. RUZOW DIAMONDS (PTY) LTD 011 334 6243/4

JOHREN MANUFACTURING CC T/A THE JEWELLERY SHOP 046 624 3748 JP DIAMONDS (PTY) LTD 010 020 6828 J P DIAMOND CUTTING WORKS (PTY) LTD 082 398 1518 JOSE JEWELLERS 079 5136 246/011 849 2237/9

L

M

M. SHARIZI D C W 071 499 9072/011 334 7245

L.H. VAN EEDEN JUWELIER 082 542 9105/042 295 2157

MADELIEF DESIGNER JEWELLERY 083 453 7018

LADY PECULIAR 082 412 7707/021 886 8868

MADELINE’S TEMPTATIONS 083 305 2798

JOZI DIAMONDS 083 979 0515

LAMBO DIAMONDS 081 743 9255

MAEHLER TRADING (PTY) LTD 082 960 3104/031 502 4164

JS GEMS (PTY) LTD 011 334 7657

LANDAU DIAMONDS 083 250 3500/011 484 7954

MAGMA METAL RECOVERIES 082 930 2134/031 702 4422

JULIUS KLEIN DIAMONDS (SOUTH AFRICA) (PTY) LTD 011 402 3278

L’AUTRICHE FINE JEWELLERY 084 318 8284/011 883 4021

MAMBU DESIGN 011 614 1879

LAUB DIAMONDS 082 821 2267

MAPLE GALLERIES 011 788 8514

LEOPOLDINE DESIGNS 076 586 3820

MAPULA DESIGNER JEWELLER (PTY) LTD 083 641 2724

LESDENE JEWELLERS - CAPE GATE BRANCH 021 981 2247

MARINE GOLD CC 021 424 0077

LEUVEN METALS (PTY) LTD 082 563 7906/021 426 4140

MARION’S JEWELLERY STUDIO 041 368 4582/3

K2 DESIGN STUDIO 079 042 9756/031 940 1274

LILLY FRIEDLAENDER CC 021 887 1655

MARIOS JEWELLERS CC 021 551 8636/7

KAHUNA DIAMONDS 082 555 1184/011 334 4808

LILY DESIGN STUDIO 011 694 5061

MARK GOLD/JUMAT JEWELS 082 922 2100/031 303 4417

KAMALDIEN JEWELLERS 021 425 5527

LIMPOPO JEWELLERY BUSINESS INCUBATOR 015 293 0214

MARK WHITEHORN GOLDSMITH 083 271 6065

KAREN JILL MUIRHEAD 011 083 266 4760

LINDE COLLECTION 021 422 0041

MARKET JEWELLERS - CANAL WALK 082 961 1108/021 552 5929

KARLIEN DESIGNS CC 083 659 2607

LINEA D’ORO JEWELLERS 011 615 0182/435 8955

MARKET JEWELLERS HEAD OFFICE 082 961 1108/021 424 9008

KARLSEN JEWELLERY CO 082 451 9429

LIONEL NOACH DIAMONDS 011 484 2520

MAROUN DIAMONDS 011 334 5752

KATANNUTA DIAMONDS CC 083 234 0247

LIPMAN & SON 082 555 1519/021 424 3371

MASELESELE JEWELLERS 012 734 0245

KAYRO JEWELLERS 083 657 5018/041 585 4842

LORIEN MANUFACTURING JEWELLERS 082 422 0966/011 967 1700

MASLOV INTERNATIONAL (PTY) LTD 011 484 2932

JOY MASSYN JEWELLERY MANUFACTURE & DESIGN 082 904 8158/012 662 2861

JUMAG CC T/A ETERNITY MANUFACTURING JEWELLERS 011 867 4312 JYARAS JEWELLERS (PTY) LTD 076 997 3442/067 397 6373

K


ORIENT JEWELLERS 011 836 0961/2

MAYURIS JEWELLERS - CHATSWORTH CENTRE 031 403 4225

MUGA MUGA HANDMADES 072 299 7148

ORO AFRICA - JOHANNESBURG 011 645 9260

MD INDIVIDUALLY DESIGNED HANDCRAFTED JEWELLERY T/A MICHAELS DESIGNS 082 337 4423/011 465 6446

MURCIA & CO - CAPE TOWN 021 418 7891

ORO AFRICA (PTY) LTD - CAPE TOWN 021 480 9860

MURCIA AND CO - JOHANNESBURG 072 200 5465

ORO HYDE PARK JEWELLERS (PTY) LTD 011 325 5098

MURDOCKS 021 419 0302

OSMONDS 082 779 9922/021 559 8277

MY CHERI DIAMONDS 011 334 8925/6

OUTCLASS CRYSTALLIZED GEMS 053 831 1570

MDC WHOLESALERS 086 110 6186 MEDITERRANEAN JEWELLERS 082 689 0630 MEGAGEMS (PTY) LTD 011 028 3950 MERAKI JEWELLERY DESIGN 082 574 6043 MERVIS BROTHERS JEWELLERS 011 616 7504 METAL CONCENTRATORS SA (PTY) LTD CENTURION 012 000 4440 METAL CONCENTRATORS SA (PTY) LTD - CPT 021 510 0770 METAL CONCENTRATORS SA (PTY) LTD DURBAN 083 600 2210 METAL IMAGE 021 447 6600 MICHAEL J SOLOMON MANUFACTURING JEWELLERS 011 792 5292

N N & T DIAMONDS 018 468 8676

P & G COINS AND COLLECTABLES CC 011 486 0394

N M DIAMONDS CC 011 334 6038

PALAZZO JEWELLERS 013 244 1567

NARANDAS JEWELLERS PAVILLION SHOPPING CENTRE 031 265 1698

PANDA DIAMONDS 011 011 9100

NARANDAS JEWELLERS - UMHLANGA 031 584 6804 NARDIAM DIAMONDS 072 874 9567/011 334 5773 NATHAN DANIEL 082 450 2276 NATURAL PRECIOUS METALS (PTY) LTD 031 569 3010/1/2

MICHL CONTEMPORARY FINE JEWELLERY 083 601 8535/021 913 3944

NEWMAN JEWELLERY DESIGN 012 329 9600

MIDDELBURG JEWELLERS 082 372 0567/013 282 8083

NEXCLO NO 77 T/A GABRIOLLI GIOIELLI 083 326 2618/021 461 6543

MIKE BERGMAN DIAMONDS 083 229 2624/011 622 7586

NICK THE PEARLMAN T/A UNLIMITED PEARLS 082 893 6444/012 804 3701

MILDIAM TRADING CC 011 334 2275

NIKITA GEMS 076 904 5704

MILLENNIUM DIAMONDS 011 334 8612/3/334 4361

NILU ENGRAVING & JEWELLERY (PTY) LTD 083 384 7792

MILLER GOLD HOUSE (PTY) LTD 011 883 9972 MINTEK JEWELLERY MANUFACTURING TRAINING AND INCUBATION 011 709 4367 MIRKO JEWELLERY 082 494 6636/021 886 8296 MIZANE JEWELLERY 083 419 5819/011 485 3784 MOGAKWE DIAMONDS CC 011 334 6513

P

NINA BOSCH PORCELAIN 079 891 7240 NOBLE DIAMONDS 011 334 1075 NOMAD JEWELLERY & ACCESSORIES 082 770 9788 NORKEE DIAMONDS CC 083 450 3049/083 450 9280/011 334 9840 NOVUS DESIGN STUDIO 083 450 7486/012 332 5850

PARADIME 084 702 1555/011 334 2440 PATRICIA G (PTY) LTD 021 851 9459 PAUL GALLIAS 073 194 2415 PAUL MILLER DIAMONDS 011 334 6082/3 PAYS DES REVES LIFESTYLE 011 880 9191 PEARL AND DIAMONDS STUDIO 083 458 7909/011 678 0595/6 PENCHANT DESIGN 021 876 3094 PETER GILDER JEWELLERY 021 794 2116 PETRA JEWELLERY DESIGN 021 789 0312 PHATSIMA JEWELLERY DESIGNS 072 739 6800 PHILIP WULFSOHN JEWELLERY 082 466 0668/021 421 2628 PHILIP ZETLER JEWELLERS 083 216 2623/021 423 2771 PHOENIX MANUFACTURING JEWELLERS 082 492 5842/012 549 4966 PICCOLO FINE DESIGNER JEWELLERY 083 396 6178 PICOT & MOSS 011 669 0500

MOLEFI LETSIKI DIAMONDS 082 484 9721/011 050 8520

NQ JEWELLERY DESIGN SERVICES 073 700 6225

MOWE BAY DIAMONDS 011 453 7959

NUNGU DIAMONDS (PTY) LTD 011 052 4657

PIERO G MANUFACTURING T/A PICO JEWELLERS 011 483 3442

MR. KRUGER (PTY) LTD - DURBANVILLE 021 023 0605

NV DESIGN COMPANY T/A BY NANETTE 082 325 8511/021 883 3856

PIYUVE JEWELLERS CC 031 301 3963

MR. KRUGER (PTY) LTD - MONTANA 012 548 4424

NWJ JEWELLERY HEAD OFFICE 031 570 5000

PLATANDIA JEWELLERY COLLECTION CC 021 461 5000

MR. KRUGER (PTY) LTD - MORELETA PARK 012 998 5694

O

PLATINUM ARCH INVESTMENTS 021 883 2622

MR. KRUGER (PTY) LTD - RONDEBOSCH 021 023 0811

OLGA JEWELLERY DESIGN STUDIO 021 419 8016

PMC JEWELLERS 083 424 4811

MR. KRUGER (PTY) LTD - SOMERSET WEST 021 023 0576

ORIANA DIAMOND (PTY) LTD 011 334 7154

PNEUMA JEWELLERS CC 073 166 4375/011 702 1462/1891

J U LY- D E C E M B E R 2 0 2 0

MR. KRUGER (PTY) LTD - TYGERVALLEY 021 023 0747

D I R E C T O R Y

MAXOTIC CREATIONS 011 854 9832

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MEMBERS A-Z POMANO DIAMONDS (PTY) LTD 072 453 0425

RANDTIP 78 CC 053 832 8338

RSA DIAMOND CORPORATION 083 232 0139/086 110 6186

PONAHALO DIAMONDS 076 686 8018/011 928 1970

RAND REFINERY LIMITED 011 418 9000

RUTH PROWSE SCHOOL OF ART 082 538 8816/021 447 2492

POPULAR DIAMOND JEWELLERY MANUFACTURERS 1986 CC 011 486 1602/3

RAND VAAL DIAMONDS (PTY) LTD 011 334 6513

RUSCHIN DIAMONDS 011 484 2039

RANDBURG COIN (PTY) LTD 011 789 2260

RUZOW DIAMOND CUTTING WORKS CC 011 334 6243

POWELL’S JEWELLERS 031 303 8296 PRECIOUS SILVER AND STONE 082 600 8704/011 719 2800 PRECISION DCW 011 483 2106 PRECISION SETTERS 011 484 7803/4 PREMJIS JEWELLERS GATEWAY SHOPPING CENTRE 031 566 3030 PREMJIS JEWELLERS THE PAVILLION SHOPPING CENTRE 031 265 0807

RANDEREE JEWELLERS 031 202 4701 RAPID 3D JV (PTY) LTD 0861 000 185 RARE EARTH CREATIONS 011 326 1727 RASIFIWA (PTY) LTD 021 422 1350 RAYNOR JEWELLERY DESIGN STUDIO 021 702 4474/5 R D’AMATO JEWELLERS 044 873 3130

PRETTY FOUND THINGS 083 651 9042

REAL DIAMOND CREATIONS CC 011 334 7326

PREVIDA & CO 083 393 8393/011 701 5074

REAL GOLD WHOLESALERS 011 453 8754

PRINS & PRINS DIAMONDS 021 422 1090

REC SET AND ENGRAVE (PTY) LTD 011 326 1727

PRO GEM SERVICES (PTY) LTD 031 101 3818

REGAL JEWELLERS 011 838 4726

PRODIAM TRADING (PTY) LTD 011 334 9010

REZ DIAMONDS 011 334 3400

PROTEA DIAMONDS - CAPE TOWN 021 424 2002

RICH WHOLESALE JEWELLERS 021 421 1820

PROTEA DIAMONDS - JHB 011 484 7205

RICHLINE SA (PTY) LTD 011 418 1600

PROTEA JEWELLERS 021 981 4212

RITCO MANUFACTURING JEWELLERS 041 374 2101

PVS PROJET PRINTING (PTY) LTD 084 812 2857

ROHAN CHERRY DESIGNS 082 974 4566

Q QUICKSET JEWELLERS (PTY) LTD 031 468 9236 Q V TRADING 011 334 3737

R RADIANT DIAMONDS (PTY) LTD 011 447 3590 RAINBOW AGENCIES CC 011 648 6510 RALPH WALTON 028 316 3851 RALSTONS 072 810 6771 RAM HAND TO HAND COURIERS 082 828 2600/011 977 5000/10 RAM INTERNATIONAL INSURANCE BROKERS (PTY) LTD 011 977 5000 RAMSDEN DIAMONDS 011 484 0576/8 RAMSDEN DIAMONDS T/A OLYMPIA AVENUE MANUFACTURING JEWELLERS 011 404 5010

ROK ORIGINALS 072 203 3288 ROLEX WATCH COMPANY (SOUTH AFRICA) (PTY) LTD 082 900 3881/011 784 9230 ROMA JEWELLERS 011 783 1265 ROMAIN DIAMONDS 021 418 0341 ROMANELLI DESIGNS (PTY) LTD 011 794 1666 ROMANELLI DIAMONDS 082 979 6106/010 020 6810 RONALD’S JEWELLERY DESIGN 083 262 7401/031 701 5154 ROSDAVE DIAMONDS CC 082 551 2103/011 484 3213 ROSE CUT DIAMOND MERCHANTS 011 484 1565 ROUGH DIAMOND DEALERS ASSOCIATION OF SA 011 334 1930

S SA JEWELLERY 076 169 3855/011 025 3030 SA JEWELLERY NEWS MAGAZINE (SAJN) 011 883 4627 SAFDICO RSA (PTY) LTD 011 334 8203 SALIX MANUFACTURING JEWELLERS 011 447 3931 SANDHAVON D.C.W 011 444 3590 SAREL SNYMAN DIAMONDS 011 334 8539 SATHKAAR JEWELLERS C.C 031 306 4921 SCARAB JEWELLERY STUDIO CC 083 415 2607/021 683 4646 SCHACHTER AND NAMDAR 011 334 3403 SCIENTIFIC PROCESSING 021 424 1105 SD PATHER JEWELLERS CC 079 496 2512/033 342 9898/3155 SEA & SHORE 082 742 5343 SEDGARS - VEREENIGING 016 422 3804 SERAGLIO JEWELLERS 011 783 8301 SHADOW JEWELLERS 082 689 8297 SHAH JEWELLERS 031 208 0208 SHANI D JEWELLERY DESIGN (PTY) LTD 082 308 2111 SHAW DIAMONDS 082 568 5710 SHEFA LE JEWELLERY 083 231 7419/011 728 3257 SHEMER JEWELLERS 011 622 4735 SHIMANSKY DIAMONDS 021 421 2788 SHIROKO 083 777 7711/011 440 7959 SHIV DIAMONDS CC 011 334 8548 SHOPKEEPER SOLUTIONS 041 379 1059

ROUX DU PREEZ DESIGNS 084 207 3876/021 975 1226

SHRIJI DIAMONDS CC 073 797 3790/011 334 1807

ROYAL EAST INDIA TRADING CC 011 334 1050

SIBAHLE JEWELLERY (PTY) LTD 079 213 5061/ 011 049 3933


TIP TOP JEWELLERS 044 873 3048

SILK ROUTE GOLD (PTY) LTD 011 450 3192

SULIMAN AND SONS JEWELLERS 082 779 5331/013 282 7490

TIRSA DIAMONDS (PTY) LTD 083 377 0183

SILPLAT (PTY) LTD 021 461 5344

SUNDELSON BROTHERS 083 375 8508/011 642 0093

TOURVEST HOLDINGS (PTY) LTD 021 418 2530

SILVER MYST - JULIANA RED 072 433 2324/021 762 9794

SURAJ MANUFACTURING JEWELLERS 072 122 6010/031 262 1256

SIMON EFUNE MANUFACTURING JEWELLERS 011 334 4529

SUSAN ROOS JUWELE 028 754 2949

TRADIAM TRADING CC T/A TRACEY’S DIAMONDS 083 477 2324/021 876 4655

SINCE NOW JEWELS 072 336 9518

T

SIRKEL JEWELLERY 082 643 1381/011 726 2365

TACHE DIAMONDS SOUTH AFRICA (PTY) LTD 011 334 0388

SIVANA ACADEMY OF JEWELLERY DESIGN MASTERS (PTY) LTD 011 025 2552

TAMAR DIAMONDS (PTY) LTD 011 334 3307

SIVANA DIAMONDS CC 011 025 2552

TANUR COLLECTION 021 418 5524

TRANS ATLANTIC GEM SALES 021 418 1587 TREASURE DIAMONDS 021 421 4972 TREGER BRANDS (PTY) LTD 086 122 0861 TRIMALCHIO 082 922 2373/012 346 6874 TRISLO (PTY) LTD 012 259 0100

SJ GEMS 083 529 9518

TANZANITES AND DIAMONDS OF HERMANUS 028 312 4074

S L DIAMONDS 083 377 6691

TASHA SWART CREATIONS 082 523 9982

TURNER MANUFACTURING JEWELLERS 021 424 2528

SL HERMAN MANUFACTURING JEWELLERS 012 460 6771

TCHALIEU JEWELLERY 082 490 1823/011 453 0492

TWO SHIPS TRADING 472 (PTY) LTD 051 436 1400

SM WATCH WHOLESALE (PTY) LTD 012 323 1774

TEMKIN DIAMONDS 011 334 4338

SMITH JEWELLERY 071 313 8649

THATO RADEBE JEWELLERY

SOMETHING SPECIAL IN JEWELLERY 082 454 7015/011 544 1500 SOOLIMAN JEWELLERS 011 496 1521 SOUTH AFRICAN DIAMOND MANUFACTURERS ASSOCIATION 011 334 1930 SOUTH AFRICAN DIAMOND SOURCE (PTY) LTD 011 484 7349/4 SOUTHERN CROSS DIAMONDS (PTY) LTD 011 334 8867 SPARK CREATIONS LIMITED 011 326 8164 SPARKLE DIAMEX 011 334 6665 SQUISITO GIOIELLE 079 885 9936/011 834 4720 STAR GEMS (PTY) LTD 074 067 6210/011 334 6873 STARBRIGHT JEWELLERY 083 775 9995 STATUS JEWELLERS 011 838 8473 STEFAN’S JEWELLERY AND GEMS 021 424 5802 STEINER SCHWARTZ 033 342 8595

THE BERA DIAMOND ACADEMY 011 854 4556 THE DIAMOND CHANNEL 010 010 0395 THE DIAMOND WORKS - FRANSCHOEK 021 876 3318 THE DIAMOND WORKS - HEAD OFFICE 021 425 1970 THE DIAMOND WORKS OR TAMBO INT DEPARTURES DUTY FREE 010 590 7031 THE DIAMOND WORKS - STELLENBOSCH 021 883 8400 THE FOSCHINI GROUP - HEAD OFFICE 021 938 1911 THE GEM LAB 021 761 1746 THE GOLD BAR (PTY) LTD 084 528 8811 THE HOUSE OF SID FORMAN 082 389 9300/011 334 6715 THE JEWELLERY HUB 083 326 5746 THE MAKERY 082 600 7142 THE PLATINUM INCUBATOR 014 597 0736

TSHWANE UNIVERSITY OF TECHNOLOGY 083 457 1585/012 382 6007

U UNCUT JEWELLERS 083 225 8221 UNGAR BROTHERS CC 011 642 2018/9 UNITOOLS 011 837 8071 UNITY DIAMOND DISTRIBUTORS 083 272 2133/011 484 2594 UNITY FIRE TRADING 011 334 1097 UNIVERSITY OF JOHANNESBURG 011 559 1130 UNIVERSITY OF STELLENBOSCH 021 808 3047 UWE KOETTER JEWELLERS - HEAD OFFICE 021 425 7770 UWE KOETTER JEWELLERS - V & A MALL 021 421 1039

V VALLABHJEE’S JEWELLERY SHOP 084 556 8476/032 944 1657 VAN DEIJL JEWELLERS - TYGERVALLEY 021 914 2192 VAULT COLLECTIVE (PTY) LTD 082 902 0152 VAWDA GOLD GEM JEWELLERS 031 208 9142/3

STUDIO 1980 (PTY) LTD 083 379 0171

THE SWATCH GROUP SOUTH AFRICA (PTY) LTD 011 911 1200

VAWDA JEWELLERS 031 265 1440

STUDIO 39 JEWELLERY DESIGN 061 303 3939/031 764 3000

THE TANZANITE COMPANY 011 466 5900

V.B. DIAMONDS (PTY) LTD 073 797 3790/011 334 1427

STUDIO C MANUFACTURING JEWELLERS 011 642 7826

THE TRADING CO 021 424 2999

VEGA ZA (PTY) LTD +134 786 59362

STUDIO LOUBSER 082 852 3991/011 782 4051

TINSEL GALLERY 082 342 3496/011 782 4051

VERA B JEWELLER WHOLESALER 082 566 2780/023 355 1652

J U LY- D E C E M B E R 2 0 2 0

SUGARBUSH CREATIONS 015 293 2358

D I R E C T O R Y

SIENCA CC 011 768 2565

B I - A N N U A L

MEMBERS A-Z

5


J U LY- D E C E M B E R 2 0 2 0

J U LY- D E C E M B E R 2 0 2 0

D I R E C T O R Y

D I R E C T O R Y

B I - A N N U A L

B I - A N N U A L

60

MEMBERS A-Z VERA BUHMANN 083 255 4888

VK JEWELLERY 082 789 4498

VEREENIGING JEWELLERS 011 883 2215

VON EDEN (PTY) LTD 076 140 4909

VERMAAK DIAMONDS 011 484 3644

VON WIELLIGH GOUDSMID CC CLEAR WATER MALL 082 568 2159/011 675 4101

VERNON WHITE JEWELLERS 082 659 1505/031 303 8278 VERONICA ANDERSON JEWELLERY 082 881 0359/011 268 2021 VERSITRADE 082 579 2058 VICTORIA ORPEN JEWELLERS 084 580 1555/011 615 4758 VIENNA JEWELLERS 012 460 7231 VIJAY SHAH CONCEPTS 031 564 2948 VILJOEN JEWELLERS CC 023 347 0682 VITRI’S MANUFACTURING JEWELLERS 076 958 1845/015 291 3143 VJS JEWELLERS - CAMPS BAY CAPE TOWN 021 910 7300 VJS JEWELLERS - PRODUCTION 063 353 4243 VJS JEWELLERS - WELKOM 051 813 8651

W WAINWRIGHT FINE JEWELLERS 074 369 4294 WATCHES UNLIMITED 031 202 9450 WATT’S JEWELLERS 056 212 3341 WESSELTON DIAMONDS 011 334 7073 WESTJEWEL (PTY) LTD 021 424 3474 WHITE DIAMOND JEWELLERS 083 288 9333/035 789 5550 WINO JUWELIERS BK 022 713 4348 WOLF BROTHERS JEWELLERS - CANAL WALK 021 555 4418 WOLF BROTHERS JEWELLERS CAVENDISH SQUARE 021 674 1255

WOLF BROTHERS JEWELLERS CLEARWATER MALL 082 654 3929/011 675 6635 WOLF BROTHERS JEWELLERS MALL OF AFRICA 011 517 2417 WOOSH DESIGNS JEWELLERY STUDIO 011 318 1340

X XAFARI (PTY) LTD T/A WEBUYGOLD 0800 800 800

Y YOL NOMADIC JEWELLERY 074 136 3633

Z ZADIKOV GEMS 082 824 5726/011 484 3246 ZIRK LOMBARD DIAMONDS CC 053 861 2145 ZULU MIEN 082 334 4426 ZUREL BROS 011 334 1171 ZUREL BROTHERS SA (PTY) LTD 015 293 2306/58


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