SA Jewellery News (SAJN) • September 2019 (Jewellex Issue)

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JEWELLEX EDITION

Jewellery News

SA

Celebrating 91 years of serving the diamond and jewellery industry

SEPTEMBER 2019

Contact Jacqui Tel: 011 334 7607/8 or jacqui@autraders.co.za Please visit our website for more information:

www.autraders.co.za

* From valid Jewellers Permit and Second-hand dealers License holders only. We do not buy directly from the public.

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CELEBRATING 15 YEARS IN KZN CELEBRATING 15with YEARS IN KZN Advancing age REFINING OF GOLD & SILVER REFINING OF GOLD & SILVER BUYING & SELLING OF GOLD & SILVER Refining of gold & silveR BUYING & SELLING OF GOLD & SILVER SUPPLY SHOT supplyGOLD gold & & SILVER silveR shot SUPPLY GOLD &&SILVER IN HOUSE ASSAY FASCILITY NITONSHOT SPECTROMETERS in house AssAy fAsCility & niton speCtRoMeteRs IN HOUSE ASSAY FASCILITY & NITON SPECTROMETERS MEMBER : THE JEWELLERY COUNCIL OF SA MeMbeR: the jewelleRy CounCil of MEMBER : THE JEWELLERY COUNCIL OFsASA DIAMOND DEALER, EGL CERTIFIED QUALIFICATION DIAMOND EGL CERTIFIED QUALIFICATION MeMbeR:DEALER, the Responsible jewelleRy CounCil diAMond deAleR, egl CeRtified QuAlifiCAtion www.naturalpreciousmetals.co.za www.naturalpreciousmetals.co.za TEL: (031) 569 3010/1 • EMAIL: info@npmkzn.co.za www.naturalpreciousmetals.co.za TEL: (031) 569 3010/1 • EMAIL: info@npmkzn.co.za Est.569 2004 T: (031) 3010/1 Est. 2004 E: info@npmkzn.co.za KWAZULU NATAL KWAZULU NATAL Est. 2004 Proudly 10 yEars in Kwazulu natal

Jewellery Council of

South Africa WE’D LIKE TO THANK OUR LOYAL CLIENTS FOR THEIR CONTINUED SUPPORT WE’D LIKE TO THANK OUR LOYAL CLIENTS FOR THEIR CONTINUED SUPPORT

CONTENTS

32. TRADE SHOWS How does one ensure a successful exhibition?

34. JEWELLERY DESIGN

49. DIAMONDS

De Beers’ Shining Lights 2018/2019 adjudication

Young Diamantaires from 10 countries to visit Venetia Mine in Limpopo

36. BUSINESS MANAGEMENT Trust is key for ethical dealing, say suppliers

15. NEWS • Ernie Blom urges Kimberley Process to define systemic violence • Manufacturing businesses invited to participate in the 2020 Factory of the Year competition

53. BRAND MANAGEMENT

• Standards and due diligence tools being developed

• Bulgari’s Serpenti Seduttori

• Millie Bobby Brown to represent Pandora

• Breitling’s presents Premier B01 Chronograph Norton Edition

• AA Watch Wholesalers celebrates 26 years • Gucci’s new unisex collection

38. BRAND HISTORY 22. JEWELLEX AFRICA

The value of sponsorship

The countdown has begun for Jewellex Africa 2019

40. COINS

Skills development opportunities in SA

The South African Mint showers attention on “environmental rights"

63. LITTLE GEMS

24. THE PERFORMANCE CATALYST

58. TRAINING

The powers of quartz stones

Exhibition excellence

45. TECHNOLOGY

26. INDUSTRY TRAINING

Interactive technology to boost ROI from attending trade shows

65. JEWELLEX AFRICA BUYERS’ GUIDE 2019

The psychology of selling: the art of storytelling

29. MANUFACTURING Richline South Africa hosts student days

R36,00 (incl VAT)

JEWELLEX EDITION

Jewellery News

SA

Celebrating over 90 years of being the industry’s only trade journal

SEPTEMBER 2019

On the cover Metal Concentrators SA Pty (Ltd) is committed to shifting focus towards integrated, sustainable development. Read more about their sustainability story on page 31. This edition’s cover is printed on PEFC-certified paper and features a platinum piece, designed by Mandlenkosi Moses, that placed third in PlatAfrica 2018. Contact Metal Concentrators on: CPT: 021 510 0770 | PTA: 012 000 4440 | DUR: 083 600 2210 | info@MetCon.co.za or visit: www.MetCon.co.za

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SA JEWELLERY NEWS – SEPTEMBER 2019

ED'S NOTE

Editor's I AM EXTREMELY EXCITED to introduce our new, revamped Jewellex edition!

This is our thickest issue ever and we have you, our loyal readers and advertisers, to thank. Because of the number of pages in this issue, we were able to perfect-bound it, giving it an even more upmarket and modern look and feel. It features one of the country’s leading refineries on its cover and, in keeping with Metal Concentrators’ commitment to shifting the focus towards integrated, sustainable development, we are also proud to have our cover printed on PEFC-certified paper for the first time.

The SA Jewellery News team comprises a small, but very passionate and hard-working group of people and I would like to thank them because this issue, in particular, took a lot of blood, sweat and after hours. Joanne, thank you for a magazine that is visually spectacular, not only this month, but every

month. Thank you, too, for always going the extra mile to ensure that the artwork you make up for clients does their products and services justice. Ian, selling advertising space in our current economic climate is no easy task and I am grateful for your passion and belief in SA Jewellery News, as well as for the way you look after our all-important advertisers. Thuli, you are not only my right-hand woman, but everyone’s at the office. None of us could do our jobs without you. And last, but certainly not least, Imraan. This was our first issue with you at the reins and I know you must be as proud as I am when paging through it. My thanks to you for having faith in us and our abilities.

With Jewellex Africa 2019 only one month away, this issue focuses on helping both visitors and exhibitors prepare for the event. It includes a piece on how to ensure a successful exhibition, as well as a two-page article on how to utilise technology before, during and after the show. This month’s column, written by results catalyst Nigel Smith – who was a guest speaker at last year’s Jewellex – offers tips on exhibition planning and preparation, while Anna-Mart Rossouw, Sales Conversion Specialist at Paramount Consulting, explains the psychological reaction when an element of strategic communication is activated by the use of a powerful emotional trigger – the art of storytelling.

Transparency is a growing goal for wholesalers, but there is another one which is even more important: trust. In an industry defined by

long-standing relationships, assurances of ethical sourcing depend heavily on a seller’s reputation for integrity. Accordingly, this issue also features a piece on ethical dealing.

Our Jewellex edition and the Jewellex Africa Buyer’s Guide – a comprehensive list featuring information and contact details of all exhibitors at this year’s show – have once again been combined to offer a greater resource for those attending the event.

As always, the issue features the Business Barometer, a monthly survey conducted by SA Jewellery News among industry players (large and small) on a national basis; Brand Management, which reviews the latest collections/timepieces/equipment launched by local and international brands; and Little Gems, written by industry doyenne Alice Weil, which delves into the exotic, exciting and glamorous world of jewellery and watches.

Owned by the Jewellery Council of SA, with whom we work closely, SA Jewellery News has now been published monthly for 91 years. This could not have been achieved without you, our valued readers. Thank you for your support, dedication and interest in the topics we cover.

I hope you enjoy reading this issue as much as we did putting it together for you.

Adri Viviers

Jewellery Biz-News is an electronic newsletter that is emailed weekly to subscribers both in South Africa and overseas. It covers hard-hitting breaking news about what is happening within the international diamond and jewellery industry at the touch of a button.

ADVERTISING THAT WORKS! Place your banner on Jewellery Biz-News to get your message across. A half size banner advertisement costs R735, while a full size banner costs just R930 per insertion.

TO SUBSCRIBE: email thuli@isikhova.co.za and put “Subscribe Biz-News” in the subject line.

TO ADVERTISE: contact Ian Starnes on ian@isikhova.co.za or (011) 883-4627.

SA JEWELLERY NEWS – SEPTEMBER 2019

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STRAP Editor: Adri Viviers Tel: +27 (0)11 883-4627 Cell: 084-261-1805 E-mail: adri@isikhova.co.za Publisher: Imraan Mahomed E-mail: imraanm@isikhova.co.za Watch Editor: Alice Weil Tel: +27 (0)11 880-1680 Cell: 083-266-9182 E-mail: aweil@mweb.co.za Advertising Sales: Ian Starnes Cell: 082-052-8428 E-mail: ian@isikhova.co.za Advertising Sales Representative (India): Bhupal Potdar Cell: 91-982-115-1035 Email: bhupalpotdar@gmail.com Advertising Sales Representative (Hong Kong): Maud Errera E-mail: maud@lni.com.hk Designer: Joanne Brook Copy Editor: Anne Phillips Subscriptions & Accounts: Thuli Majola Tel: +27 (0)11 883-4627 Fax: +27 (0)11 783-2677 E-mail: thuli@isikhova.co.za Distribution: Ruth Dlamini and Direct Marketing Solution

SA Jewellery News is published by: Isikhova Media (Pty) Ltd, PO Box 651793, Benmore, 2010, Johannesburg, South Africa.

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Official Journal of the Jewellery Council of South Africa and the Diamond Dealers’ Club of South Africa.

Websites: www.jewellery.org.za www.ddcsa.co.za The views expressed in this publication are not necessarily those of the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. SA Jewellery News© 2019. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers. ISSN 1817-5333.

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Message from the CEO of the Jewellery Council of SA WITH THE CURRENT MARKET CONDITIONS it’s important to remain on our toes and look for new opportunities to possibly diversify or seek alternative business prospects in keeping with current trends.

Jewellex Africa 2019 may be such an opportunity for you to see new trends and products produced locally and imported. I believe strongly in the importance of knowing what’s available in the market, whether it’s jewellery or new equipment and machinery.

Networking and possibly even learning something new also plays an important role in attending the show.

We have a full programme to ensure we are able to present these opportunities to you.

Please join us at the Jewellex Anglo American Platinum Cocktail Function on Saturday, 5 October afternoon at 15:00 in the Metcon Coffee Shop at Jewellex at which we will be presenting the Exhibitor Long Standing Awards. You will be able to enjoy cocktails and snacks whilst enjoying some light background music. Also on offer at this event will be a Fashion Show of models wearing beautiful couture garments showcasing beautiful jewellery.

Various talks and interviews will be conducted in the Metcon Coffee Shop during the course of the show. The programme will be emailed in due course.

DID YOU KNOW

The Jewellex Rand Refinery Business Breakfast will be held on Sunday, 6 October at 08:30. Howard Sackstein is our esteemed speaker and will speak to us on his 7 Life Lessons from 7 Remarkable People.

Gin tastings and Champagne will be on offer in the CPM Chill Lounge from 14:00 on Sunday.

One of the Council’s objectives this year has been to increase our membership. The membership drive has specifically been aimed at smaller jewellers who would not necessarily be part of an industry body. We have also created a new membership category for refineries to look after their interests within the industry.

Please visit the Jewellery Council’s stand at Jewellex. We would love to chat to you about the benefits of membership to your company.

Lorna Lloyd Chief Executive Officer

SA Jewellery News is owned by the Jewellery Council of South Africa and the industry’s only official mouthpiece.

Our small but dynamic and passionate team of professionals have over 100 years combined experience in magazine publishing in the diamond and jewellery industry. Our goal is to bring our readers local and international industry-related news that is current and relevant and to ensure that our advertisers reach key people and decision makers within the industry.

To share your news with us Contact our editor Adri Viviers on tel: 084 261 1805 or e-mail: adri@isikhova.co.za.

To advertise with us Contact Ian Starnes on tel: (011) 883-4627 or e-mail: ian@isikhova.co.za

SA JEWELLERY NEWS – SEPTEMBER 2019

NEWS

STANDARDS AND DUE DILIGENCE TOOLS BEING DEVELOPED All participants in the jewellery and gemstone value chain will need to come to terms with the fact that basic due diligence, demonstrating that they are sourcing their supply responsibly, is becoming a regular requirement for doing business, said Gaetano Cavalieri, President of CIBJO, speaking in Mumbai. At the same time, he added, the systems being developed must be inclusive, meaning that they cannot discriminate against ethical players because of their size or financial capacity.

The CIBJO President was speaking on 7 August, the opening day of the 2019 Advances in Gem & Diamond Detection Technology (AGDDT) symposium, organised by the Gemmological Institute of India. The event at the Bombay Exhibition Centre preceded the opening of the India International Jewellery Show, in which Cavalieri participated the following day. He also joined an AGDDT panel discussion about measures that should be taken by the industry to successfully absorb laboratory-grown diamonds into the product mix, without compromising the position of naturally sourced diamonds.

In his presentation, Cavalieri focused specifically on the predicament faced by the coloured gemstone sector, which is dominated by small and medium-sized enterprises at almost all stages of the chain of distribution.

“In diamonds,” he stated, “close to 80% of the volume of rough goods are mined by only seven companies, and more than 90% in terms of value. In the coloured stone sector, the situation is reversed. Artisanal and small-scale miners account for more than 80% of production, in terms of both volume and value.”

A basic premise of CIBJO’s Responsible Sourcing Blue Book, which was approved by the CIBJO Board of Directors early in 2019, he said, was that it would be a “protocol that could be universally accepted by larger and smaller enterprises, which would meet the ethical standards our industry expects from itself, and at the same time is acceptable from the perspective of the international community.

“An operating principle of the Responsible Sourcing document was that it would be inclusive, meaning there’s an expectation that the standards, guidelines and systems it describes can reasonably be applied by all members of the industry, irrespective of size or financial capacity.”

Cavalieri outlined how CIBJO is developing tools and other materials, in co-operation with industry players, which are designed to assist individuals, companies and organisations apply the principles contained in the CIBJO Responsible Sourcing Book, with a special emphasis on meeting the needs of small and medium-sized enterprises.

NEWS

ERNIE BLOM URGES KIMBERLEY PROCESS TO DEFINE SYSTEMIC VIOLENCE The war on conflict diamonds will remain at a standstill until the industry can agree on what constitutes systemic violence, according to World Federation of Diamond Bourses (WFDB) President Ernie Blom.

The lack of agreement on the matter is preventing African producing nations from accepting a broadened definition of conflict stones, as they fear it might fuel unfair treatment against them, Blom told Rapaport News.

Many retailers decide whether to stock goods from particular countries based on media reports, without checking the facts for themselves, Blom noted. That sometimes results in companies wrongly boycotting nations. Those countries are concerned that such a boycott will get worse if the Kimberley Process (KP) approves the wider definition of conflict diamonds for which the World Diamond Council (WDC) has been lobbying, Blom continued. The solution is for the KP to introduce a procedure for determining whether systemic violence has occurred.

The WDC, which represents the industry at the KP, wants to define conflict diamonds

as stones “acquired through systemic and widespread violence, forced labour, the worst forms of child labour, or through violations of international humanitarian law”. That definition would build on the current wording, which only refers to rough diamonds used by armed groups to acquire wealth through illegal actions, and fails to address violence by governments or other entities.

The group proposed the new definition during the KP’s two-year review period, which will come to an end at the KP annual plenary meeting in New Delhi, India, in November.

However, adopting the new definition requires a unanimous decision by all KP member states and some are hesitant to do so, Blom stressed.

The “elephant in the room” is that there are currently no rules determining what violence qualifies as “systemic” or assessing objectively whether such incidents have taken place, he added.

“The reason [it’s taken so long and there’s still no final decision] is obviously related to a fear within several African diamond-pro-

ducing countries that a new rule may affect them,” he explained. “These countries today are already confronted with decisions of large corporations like Tiffany and Blue Nile that they’ll no longer purchase diamonds from certain countries, even though there’s actually no rule which prohibits this.”

Instead, the KP must have parameters that help distinguish between unconfirmed media reports and verified facts, thereby encouraging progress in the effort to update the conflict diamond definition, Blom stressed.

“If this can be done, I’m convinced it will be the way out for several African diamond-producing countries to agree with the broadening of the definition,” he concluded. – Rapaport

NEWS

INTEGRATED INTELLIGENCE RISK MANAGEMENT SOLUTIONS FOR THE JEWELLERY INDUSTRY AA Security Solutions is a division of the AA Holdings Group, which strives to forge admirable, personalised dynamic comprehensive security risk management solutions, customised integrated intrusion systems, 24/7 video monitoring, remote access control and assets in transit services to the jewellery logistics supply chain. AA Security’s approach to protecting clients’ businesses goes beyond designing and installing a security system, says Managing Director Johan Pieterse. “Our team of security professionals are available with 24/7 monitoring and fast on-site service and supported by a team who treat your business as their own. AA Security gives you the peace of mind that comes from knowing that your facilities and staff are protected by the most

comprehensive business security solutions available for the industry,” says Pieterse.

“We believe in promoting ourselves through good business practices and it is our aim to deliver cost-effective results swiftly. We don't believe in enforcing changes unnecessarily – it's our preferred method to overcome security issues by adapting current resources or introducing new policies and procedures, rather than advising new physical measures without valid justification and cost analysis.”

AA Security protects businesses with next-generation security technology and provides ongoing training for all its customers.

“When your employees need a refresher course or there are staff changes, we’ll make sure everyone is thoroughly familiar with your

security systems,” explains Pieterse.

“AA Security not only provides security, but also serve as an important tool in the management of your business. Our systems are designed with a focused attention to your bottom line.

“At all times and for any need, you and your team members can reach us with a single call.

You can count on fast, professional response whether you have an emergency or just a question, 24 hours a day.”

AA Security Solutions has procured industry specialists with a combined 50 years’ experience within the correctional services, police and military of South Africa, ensuring a dynamic and resilient understanding of our clients’ needs in the country's landscape.

MANUFACTURING BUSINESSES INVITED TO PARTICIPATE IN 2020 FACTORY OF THE YEAR COMPETITION The Department of Trade & Industry is a partner and sponsor of the global annual 2020 Factory of the Year competition, which has been running for over 25 years and is recog-

nised as the toughest test for companies in the production industry. The competition has benchmarks and best practices for factories across all industries and over 30 countries.

Manufacturing businesses who wish to participate in the competition are invited to visit www.safactoryoftheyear.co.za for further details.

NEW A E PROTIES SER 9 201 PUL09/TAN R39.00

PUL06/TAN R110.00 PULR1 R30.00

PUL09/TAN R39.00 PUL04 R48.00

PUL03/TAN R35.00 PUL05/TAN R39.00

PULR9 R30.00

PUL03/TAN R35.00

Made In South Africa

New address: 20 Franson Street, Chamdor, Krugersdorp | Tel: 011 837-7700 | Fax: 086 571 7468 | Email: info@displaycreations.co.za | Website: www.displaycreations.co.za

Please visit us at Jewellex 2019 at Stand #A15

NEWS

HONG KONG WATCH & CLOCK FAIR 2019 TO TAKE PLACE DESPITE RIOTS The 38th Hong Kong Watch & Clock Fair, one of the world’s leading annual timepiece trade shows organised by the Hong Kong Trade Development Council (HKTDC), will take place as planned from 3-7 September 2019 at the Hong Kong Convention & Exhibition Centre in Wanchai, despite concerns of various diamond traders about mass protests which have caused chaos and dented local demand.

Fair organisers have announced that those who pre-register will save HK$100 and will

stand a chance of winning an air ticket and three nights’ accommodation to visit the Hong Kong Watch Fair 2020, or an iPad Air, or a Series 3 Apple watch.

Cathay Pacific Airways, the home carrier of Hong Kong, together with Cathay Dragon, is offering registered exhibitors, buyers and travel companions an opportunity to enjoy great savings on flights to Hong Kong. In order to qualify, visitors must book via MICE online or contact Cathay Pacific or the Cathay Dragon

reservations office and quote the MICE Event Code “MICE297”. Past overseas buyers will also receive discounted room rates at pre-selected hotels from 2-7 September if bookings are made through the HKTDC. This year’s fair also offers exclusive hktdc.com buyer meetings services free of charge for VIP buyers to meet quality exhibitors face to face. “According to their product interest, our business matching team will help them identify suitable exhibitors and suppliers for their pre-screening before the fair. Meetings with their selected suppliers will be arranged at a private environment to facilitate business discussions,” say the fair organisers.

MILLIE BOBBY BROWN TO REPRESENT PANDORA Pandora has named two-time Emmy-nominated actress Millie Bobby Brown as the face of a global campaign for its new jewellery collection in an effort to reinvigorate interest in its brand and appeal to a younger audience.

Brown is best known for the Netflix series Stranger Things, the 2019 film Godzilla: King of Monsters and her appointment as the youngestever Goodwill Ambassador for the United Nations International Children’s Emergency

Fund. She has signed a two-year contract to promote the Danish jewellery retailer.

“Millie Bobby Brown is the perfect ambassador for the next generation of Pandora jewellery that empowers young women to express themselves,” says Stephen Fairchild, Pandora’s Chief Creative & Brand Officer. “Besides being an accomplished actress and making her presence as a voice of her generation known, she also brings a youthful and individual approach

to jewellery that perfectly complements Pandora’s vision and creativity.”

The campaign, which will be shot by acclaimed fashion photographer Cass Bird, will feature Brown wearing her own personally curated pieces of jewellery and charms from the new collection. Pandora will launch the images in October, followed by a digital film in which the actress talks about her personal connection to the new pieces. – Rapaport

JEWELLEX AFRICA

The countdown has begun for Jewellex Africa 2019 Jewellex Africa has established a reputation for being the premier showcase for South African manufacturers and distributors – and this year’s show promises to be bigger and better.

ARRANGEMENTS FOR JEWELLEX AFRICA 2019 are well underway and this year’s Jewellex Committee is extremely excited to be offering an even better show.

Highlights of this year’s event include the Jewellex Cocktail Function, sponsored

by Anglo American Platinum. For the first time ever, the Cocktail Function will be hosted at the show in the Metcon Coffee Shop at 3pm on Saturday, 5 October, where the Tshwane University of Technology’s fashion students will dress models in couture outfits to show off beautiful jewellery.

Jewellex Africa will also be introducing the Jewellex Africa Exhibitor Support Awards for the first time this year in honour of exhibitors who have been loyal supporters of the show for over 10 years. The presentation will take place at the Jewellex Cocktail Function and will replace the Best Stand Awards.

This year’s Speaker’s Corner in the Metcon Coffee Shop promises interesting talks and interviews relating to relevant topics in your business. More information on the various speakers will be announced in due course.

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SA JEWELLERY NEWS – SEPTEMBER 2019

Image courtesy Geoffrey Flint

JEWELLEX AFRICA

Cape Precious Metals will be the host of the CPM Chill Lounge serving chilled champagne, wine and gin cocktails.

Visitors will also have an opportunity to participate in gin-tastings served by Wilderer Gin Experts at specific times.

The winners of the Jewellery Council Collection Awards – which is also being sponsored by Cape Precious Metals – will be announced in the CPM Chill Lounge on Monday, 7 October at 12 noon.

This year’s guest speaker at the Jewellex Africa Business Breakfast, which takes place on Sunday, 6 October at 9am in Café Nala, will be Howard Sackstein.

Having travelled to 76 countries, attended university with Barack Obama and played with some of the world’s greatest leaders and thinkers, Sackstein has distilled seven life lessons that people have taught him along the way.

Showcase Lane will also be featured again at this year’s show. This is a great opportunity for exhibitors to showcase only their top-notch offerings on a smaller scale at the show. They need to bring only décor for their showcases and their product.

Other sponsors include Brinks, which is sponsoring the lanyards, Protea Diamonds, which is sponsoring the carrier bags, Metal Concentrators, which is sponsoring the Metcon Coffee Shop and Jewellery Council Collection Awards Design Competition and BYL Diamonds, which is sponsoring registration.

Gemfields is once again sponsoring Wi-Fi for the duration of the show, while IBV Gold is sponsoring water bottles, EGLbranded pens and EJP trophies for the Jewellery Council Collection Awards Design Competition.

“We’re pleased to welcome some new exhibitors, including a delegation from Mauritius, who will add to the variety of what’s being offered at the show,” says Lorna Lloyd, CEO of the Jewellery Council of SA (JCSA) and Chairperson of the Jewellex Committee. “A new floor layout also promises to provide a fresh, new look.”

Jewellex Africa has been hosted by the JCSA for over 40 years. The event attracts exhibitors from all over the world, including Europe, the USA, the East and the SADC countries. This is where new merchandise lines and the most exclusive and extensive product ranges of watches, clocks, fine jewellery, pearls and precious stones, jewellery packaging, machinery, accessories and services are offered to the local and international retail jewellery industry. It offers an environment for B2B linkages that has resulted in significant business growth and the integration of new industry participants.

One of the main objectives of Jewellex is to become the trading hub of Africa, giving other countries an opportunity to see what the continent has to offer in one space. It also aims to provide a secure trading platform for product distribution into and out of Africa. By growing Jewellex into Jewellex Africa, the JCSA is

aiming to expand its offering to include neighbouring countries and international exhibitors, acknowledging that SA is part of a global market. The core purpose of this vision is to assist the South African jewellery industry to grow and create jobs, as well as earn foreign exchange.

Lloyd says there are several interesting factors that make Jewellex Africa different.

Firstly, it aims to provide a platform where key players in the local market can exhibit their creations under one roof, as well as do business and network, thus creating a jewellery community.

Additionally, the event is one of the longest-running expos in the country, having started at the former Kine Centre in downtown Johannesburg, where manufacturers and wholesalers exhibited their wares on trestle tables. As the event has grown in size and reputation over the years, numerous venues have been used.

Today, it attracts about 2 000 trade visitors.

Jewellex Africa 2019 is scheduled to take place from 5-7 October at the Sandton Convention Centre in Johannesburg.

It aims to provide a platform where key players in the local market can exhibit their creations under one roof, as well as do business and network, thus creating a jewellery community.

SA JEWELLERY NEWS – SEPTEMBER 2019

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THE PERFORMANCE CATALYST

Exhibition excellence Nigel Smith, a results catalyst, aims to help people and businesses achieve goals by equipping them to innovate, relate, sell, coach and lead.

AS JEWELLEX FAST APProaches, the best tip we probably all received in the past regarding exhibition planning was: prepare and plan as much as possible well ahead of time in order to maximise opportunities for success.

Sound and wise advice, no doubt, so for those of us who tend to occasionally operate in JIT (just-in-time) mode, I humbly suggest you adopt the good old sentiment of “better late than never” and start your planning and preparations today.

I also offer the following tips for exhibitors: • Products don’t sell – people do. You may have the best merchandise, the greatest space, place and layout, but it still comes down to the people manning your exhibition stand. Never leave your stall without friendly, professional, engaging, helpful, grateful and knowledgeable staff in it. They exhibit and sell, not the products.

• Reduce physical barriers to the bare minimum. Barriers are often a natural consequence of design and security, but if you can create an inviting, open and free-flowing atmosphere, you will have a better opportunity to maximise connection, inclusion and proximity.

• Keep your visitors/customers as the central reason and focal point of your exhi bition. Look out for them, look forward to them and look after them. Never make visitors compete for your attention – avoid cellphones, food, magazines, personal conversations, com puters and anything else that could distract you from pure customer-centricity. Also ensure you introduce yourself to visitors – be personal and connect.

•

Treat every visitor as if they were the only one you will have for the whole show. Do not make assumptions about anyone. Further to this, even when you are on a break from your stall and grabbing a bite to eat or taking a rest, in the lift to the parking area, or whatever, remember that you are still exhibiting. Keep wearing your identification tag and your smile. Buy a visitor a cup of coffee when standing in the queue at the café. Chat to them outside the venue. Help them carry their stuff, or offer to pay for their parking. The point is: you are not limited to a stall – you are on dis play all the time, so use it to your advantage and make someone’s day and exhibition.

•

•

•

Go big, and then go home. Have fun and be uniquely different – get your team to brainstorm creative ways to draw visitors in and make their experience memorable.

Set yourselves alight, so to speak, because people will love to see you illuminate. Keep asking yourself what you can give your visitors to create genuine reciprocity.

Simple and small can work wonders.

Use all the social media platforms available and applicable at the exhibition – be as visual as possible in every dimension.

Watch and listen – use what is going on in the exhibition as a connection point with visitors. Ask great open questions about why they are attending, what they have experienced and enjoyed so far and what they are looking forward to, and build it into your own story to engage with them.

Listen more than you talk.

Tips for visitors/customers: • Have an open mind and try to visit a few stands you thought of overlooking – it is often in the outliers and unplanned devia tions that excitement and possibilities exist.

• Having said the above, it is still wise and beneficial to have a plan so that you can maximise your time and energies to enjoy the full extent of your exhibition expec tation and experience.

• Ask questions about the stories, the back ground, the beliefs and the reasons behind the exhibitions.

• Take an extra carry-bag!

• Wear comfortable shoes.

• For more serious buyers, make an appoint ment with an exhibitor for a specific time and place where you can discuss matters at length and negotiate.

• Network, gather information and take notes – have your own business cards to give away.

• Make use of the social media platforms on offer.

• Brag to your family about how many steps you walked during the event.

• Remember where you parked and find your parking ticket before leaving.

Here’s to the best-ever jewellery and watch exhibition – roll on Jewellex 2019!

INDUSTRY TRAINING

Anna-Mart Rossouw, Sales Conversion Specialist at Paramount Consulting, explains the psychological reaction that occurs when an element of strategic communication is activated by the use of a powerful emotional catalyst – the art of storytelling.

THE SALES INDUSTRY has been known by many different names, some more flattering than others – but what is selling, really?

Firstly, selling is the art of communication.

I once asked a very well-respected criminal lawyer how he could justify defending his clients in court if he knew they were guilty of heinous crimes. His answer has become very much a part of my interpretation of the skills that selling demands. He said: “I only tell my clients’ version of the story in a way that makes the court willing to listen to their truth.” Selling is therefore a means of communicating about a product or service in a way that makes the target audience sit up and listen. Through effective communication, the salesperson gets buy-in from the consumer through well-constructed poetry and strategic communication.

Secondly, selling is the art of persuasion. It is a flamboyant display of the persuasive genius of the linguistic gods. Any sales professional worth his salt will determine what the client wants or needs and why. He will then explain how his product or service would satisfy those wants and needs. Aristotle said there were three ingredients necessary for successful persuasion: trust, logic and emotion. Trust is established through the probing process, where the consultant determines the needs of the client. Logic is solidified during the demonstration phase with the help of strategic communication, thereby ensuring that the consultant makes a logical case for the item or service as the ultimate solution to satisfy the client’s needs. Emotion is the magic ingredient that ties trust and logic together in majestic resonance.

Emotion is what resonates with the consumer

26

The psychology of selling: the art of storytelling SA JEWELLERY NEWS – SEPTEMBER 2019

INDUSTRY TRAINING

and feeds the client’s craving to purchase.

Storytelling has been pivotal in shaping cultures, traditions and beliefs of entire civilisations. In the more formal, corporate sense, storytelling has been neglected far too long.

Before the World Wide Web, we served a largely uneducated market when it pertained to our products or services. The salesperson was the only authority on the product and the consumer came to see the “expert” for sound advice on whether the product or service would be suitable for his needs or wants.

However, now that our clients no longer need us to give them the low-down on each product, what possible use could they have for the sales force? If I rambled on today about all the features of a product to clients, it would come across as patronising. It is therefore imperative that we recognise how the role of the salesperson has changed.

The World Wide Web certainly knows more than we do, has a faster processor than most of us, is convenient (as it serves the client in the comfort of their own home) and never bores that client, since he can simply disengage from it whenever he wishes. But what it does not offer is the charm of human connection.

As our world becomes increasingly focused on instant gratification, where small talk has become the new deep, our opportunities to build relationships are greater than ever, but your staff’s ability to connect with other human beings is poorer than it has ever been. We no longer talk, or sit at the feet of our elders, listening to how their love and our family values came about; instead, we WhatsApp and play Candy Crush Saga.

Nicky Oppenheimer, the Chairman of the De Beers Group, once said that diamonds are intrinsically worthless, other than the deep psychological need they fill. This adds value to the stones and creates a supply-anddemand deficit that make them sought-after.

Your diamond sales are therefore directly proportional to the intensity and frequency that your staff are able to create and enforce your clients’ psychological need.

Deep psychological needs develop when a person believes that something is essential to their well-being and fulfilment. The first “engagement ring” was created in 1477, when Archduke Maximilian of Austria braved the perils of a long journey to Burgundy, where he fell in love with Princess Mary. He duly tasked his most trusted servant with creating a diamond ring worthy of her. The said ring was pretty ghastly: it was in the form of an unpolished “M” with tiny diamonds.

Half a millennium later, the De Beers Group

SA JEWELLERY NEWS – SEPTEMBER 2019

used a marketing campaign to convince the world that diamonds – like love and commitment – “are forever”. This sparked the belief that only a diamond would do for an engagement ring.

Why was this campaign so successful?

Well, firstly, we want to keep up with trends.

Secondly, the human brain is wired to make a buying decision with its emotional side, the limbic system. Only once that decision is made does the rational side of the brain take over to consider the cost and necessity of the purchase.

Therefore, when a client comes into your store, in order to do a good job of probing what they want and why they want it, all your consultant needs to do is link the item to the customer’s story. The value that the item then acquires in the client’s mind stimulates his desire to own it. This means making a human connection, rather than launching into a sales pitch about the ring’s claws, caratage, cut and brilliance. It means asking the customer: “Did you know that this is a very special piece?

The three stones really symbolise eternal commitment. The first one represents the past, when the two of you first began dating and fell in love. The second one represents the commitment you’re now making to each other, and the third one represents the future you want to share together. It’s a ring your fiancée will wear for the rest of her life.”

Sold!

27

JEWELLERY MANUFACTURING

Richline South Africa hosts student days

IN EARLY JUNE THIS YEAR, worldwide jewellery manufacturer and mass producer Richline invited students to attend its open days. The purpose was to give students the opportunity to see how a volume-driven jewellery factory operates. “We thought it would be good for students to compare what they learn in books with how things work in reality,” says Johan Bezuidenhout, Managing Director of the company.

The open days were held on 9-10 July, when more than 50 students moved through Richline’s factory in Germiston to observe operations. “We were overwhelmed by the response.

The group consisted of students, industry and Department of Trade & Industry representatives visiting the facility.”

Attendees were divided into groups of 15 who toured the factory and learnt more about the company’s day-to-day operations.

“We tried to give them as much exposure as possible to the entire process, from design to finished product,” says Bezuidenhout. “A lot of students will never again have the opportunity to see how mass productions in a factory are done and we wanted to show them.”

Even though these were the first open days Richline presented, the company has been involved in a number of other industry initiatives. Richline annually assists the Durban University of Technology with funding of a toolset for a student and also donates tools and equipment which are obsolete in its factory.

This is done as equipment and tools become available to assist small manufacturers like NQ Jewellers and the Ekurhuleni Jewellery Project to build capacity. In addition, Richline assists young designers (Phatsima Jewellers and NQ Jewellers) and other small manufacturers with input on the design of production-friendly products and supports them in building

SA JEWELLERY NEWS – SEPTEMBER 2019

Richline South Africa hosted open days at its factory on 9-10 July to give students, industry and government representatives the opportunity to see how a high-volume jewellery plant operates. ranges that will become commercially viable in the retail sector in future. This is done on an ongoing basis. “We also support social initiatives like Cornerstone Women, which is involved in the upliftment of abused women, and we have an annual blanket drive where we hand out blankets during winter to the less fortunate. This initiative is now in its fifth year,” says Bezuidenhout.

“We believe the entire industry benefits from these kinds of initiatives. The students had many questions and it was great to see their excitement. We really had very positive feedback from the open days and, due to their success, they’ll be continued on an annual basis.”

We tried to give them as much exposure as possible to the entire process, from design to finished product. A lot of students will never again have the opportunity to see how mass productions in a factory are done and we wanted to show them.

29

MARKETS

Business barometer A monthly survey conducted by SAJN among industry players (small and large) on a national basis.

MANUFACTURERS

0%

33,3% BETTER

BETTER

33,3%

100%

SAME

33,3%

BETTER

SAME

0%

33,3%

0,5ct

WORSE

Consumption of platinum compared with last year this time

General sales compared with last year this time

Best-selling diamond size

33,3%

SAME

WHOLESALERS

General sales compared with last year this time

33,3%

WORSE

WORSE

Consumption of gold compared with last year this time

DIAMOND DEALERS

JULY 2019 VS JULY 2018

Consumption of silver compared with last year this time

0%

33,3%

BETTER

BETTER

0%

0%

SAME

SAME

100%

66,6%

WORSE

WORSE

RETAILERS

0%

0%

0%

BETTER

BETTER

BETTER

0%

0%

SAME

SAME

SAME

50%

100%

50%

WORSE

Foot traffic

100%

WORSE

WORSE

General sales compared with last year this time

Watch sales

Breakdown of retail sales

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fine jewellery watches

37%

59%

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Jewellery tions and News, served

BI-ANNUAL DIRECTORY | JULY-DECEMBER 2019

For more information about our products or if you would like to advertise in any of our publications contact IAN (ian@isikhova.co.za or 011 883 4627)

We Consult, Advise on Compliance, Compile and Submit on your behalf

• • • • •

JEWELLERS PERMITS & RENEWALS DIAMOND LICENCES & RENEWALS Assistance with all SADPMR Matters CIPC / SARS / HOME AFFAIRS MINING CHARTER 2018 compliance

12 YEARS SUCCESSFUL SADPMR LICENSING DEBORAH DREYER 082 806 5225 | dreyer.d@mweb.co.za

TRADE SHOWS

How does one ensure a successful exhibition?

YOUR COMPANY MIGHT make a wide variety of the best jewellery, but at a trade show you are selling yourself: people have to buy your brand identity before they purchase your products. There are certain formalities to trade shows, but exhibition professionals believe that success hinges on the strategies used before, during and after the event.

Before the show It is crucial that you identify your objectives. Are you launching a new product, raising the company profile, spreading brand awareness, contacting a new market, re-launching existing products, conducting market research or measuring up the competition? What you want from the show will affect your decisions and how to proceed.

Planning • The earlier you book your stand, the better the position you can secure.

• Work with the fair organisers to secure branding, staff passes, parking, etc.

• Find out what the organisers are doing and dovetail your marketing with theirs.

• Decide what you want in the form of a stand or shell scheme (mainly provided by the trade fair) or an open space to build your own stand from scratch. This decision is normally based on budget and product.

• Find out about restrictions placed on stand designs by the organisers, ie not gluing things to the walls, respecting fire and health regulations, etc.

• When planning your stand, follow the three second rule: it takes three seconds for a visitor to pass your stand. Make sure they know what you do, notice your stand and have a good reason to visit it.

• Find a “hook” for the stand. Many other companies offer similar products and you

32

Are trade shows worth it? Absolutely, if planned correctly.

Exhibitions and trade shows are a unique chance for potential customers to see, touch and experience your product or service first-hand. Nine out of 10 visitors to these events have an influence on the buying of their company or organisation.

•

•

•

•

•

need to distinguish yourself so that visitors come to your stand, rather than others.

Visitors love freebies! Stocking your stand with small, branded promotional gifts to give away is an effective way of imbedding your company message in people’s minds long after they have left the show. Other enticements could be as small as sweets, or as significant as special prices on products, give-aways, items never seen before, etc.

Have training sessions with staff before the show to ensure they are knowledgeable about the products and that they also know how to ask questions which elicit more than just a “yes” or “no” from clients.

Prior to the fair, promote your presence at the show on your website, social media and trade publications as widely as possible. It is often assumed that the fair organisers should do this, but in fact, it is up to the industry and exhibitors to spread the word and ensure that customers attend the show and their stand. Press releases to trade publications are also good marketing platforms to get the message out.

When planning the show, select your best sales people to man your stand for maximum impact.

Set up meetings with clients at your stand before the show starts.

SA JEWELLERY NEWS – SEPTEMBER 2019

TRADE SHOWS

• Direct mail campaigns that give people a reason to visit your stand – for example, a redeemable gift code is always a good way to attract foot traffic.

During the show This is a critical phase. You have invested good money in your display and human resources, so you need to get the best possible return on investment.

Managing a stand at an exhibition requires organisation and strong attention to detail.

Before the big day, make sure you have ticked all the boxes, including the following: • Good lighting. Dark stands are dead stands.

• Simple, but striking exhibits. Do not com plicate the message you are trying to convey.

It should be seen and noticed in three seconds.

• Research has shown that over 75% of an exhibition stand’s effectiveness and therefore return on investment comes down to the people manning it. Many companies invest in the product and stand, but overlook the critical element of human interaction.

• Staff must look professional and keep a rotation schedule. If they stay at the stand too long without a break, they will become bored and restless, and potential clients might walk away.

• Teach your staff the following body lan guage tips: – Stand up and greet attendees in front of the booth.

– If seats are needed, use tall stools that create contact at standing eye level.

– Smile and make eye contact.

– Speak to trade show attendees, not colleagues.

– Sit down only if you are with a client who also wants to sit down.

– Do not cross your arms or legs and keep your hands out of your pockets.

– Avoid fidgeting and leaning against walls and furniture.

– Be enthusiastic and polite.

– Thank attendees for spending time at the stand when they arrive and leave.

• Ensure the stand is tidy and neat every day.

• Dress in a way that is professional, but friendly.

• Do not crowd the stand with too many staff.

• Your stand must have adequate space for the volume of traffic you attract.

• No personal belongings or litter should be on the stand in view of visitors.

• Staff must not be allowed to eat at the stand.

They should do so at a cafeteria or away from your space.

• Encourage the staff at the stand to have occasional breaks outside, as many exhibition areas can become very stuffy.

• Ensure you have enough product at the stand. Also, have plenty of business cards and write the name of the show and your stand number on them when giving them to potential clients.

• Do not waste time with visitors who are clearly just viewing the products and are not seriously interested in buying them.

• Make water available for the staff manning the stands. It is easy to become dehydrated and lose concentration during the day.

• Make sure that essentials like pens, order books, staplers, scissors, Velcro, etc are available.

• During the trade fair, update your social media platform with news from the show.

• The best way of collecting data from visitors needs some thought. With visitors having little time to spare at trade shows, they will not want to stand writing down their mobile numbers or e-mail addresses.

Instead, have a system that is simple and seamless. There are a number of data management systems available that can be used with a digital tablet or smartphone to keep your data centralised and accessible.

After the show Many people overlook this critical step. Do the following within a week of the event, or you will lose a lot of the value the show offered: • Check to see whether all show leads have been followed up.

• Assess the results of the show against objectives.

• Evaluate the results against investment.

• Communicate these outcomes to the stand team and thank them for their efforts.

• Contact all the people you met during the trade fair. Send personalised e-mails to thank them for visiting and give them more information about your company and products. Offer a follow-up meeting as well. It is important to do this while everyone still remembers each other.

• Start working on your plans for the next trade show and identify mistakes made dur ing the previous one that you need to avoid.

What prompted booth visitation across all segments – combined (Source: Marketech Inc 2010)

Reason for visiting

%

To obtain product information

32%

Recognised the name of the company

20%

Happened to pass the stand

20%

Giveaways

17%

Greeted by staff at the stand

13%

In-booth activity

11%

Product demonstration

11%

Wanted to see a representative

10%

Booth appeal

6%

Refreshments/hospitality at the stand

8%

Advertising/promotion

5%

Invitation

1%

It is crucial that you identify your objectives. Are you launching a new product, raising the company profile, spreading brand awareness, contacting a new market, re-launching existing products, conducting market research or measuring up the competition? What you want from the show will affect your decisions and how to proceed.

SA JEWELLERY NEWS – SEPTEMBER 2019

33

JEWELLERY DESIGN

De Beers’ Shining Lights 2018/2019 adjudication The De Beers Group Designers Initiative Shining Light Awards has attracted great interest from young jewellery designers in Botswana, Namibia and SA who have put their best foot forward to enhance their skills in jewellery design.

ACCORDING TO THE JUDGES, GREAT TALENT was displayed in many of the submissions, with some creatively celebrating male figures as their “heroines”, based on the impact they have had on society and our heritage in general. This highlights the fact that ultimately, there is no right or wrong interpretation of a theme and that jewellery design, as an art form, has leeway to depict diverse understandings of a concept.

De Beers’ Shining Lights was first launched in SA in 1996 and in Botswana and Namibia in 2008. Designed to propel the growth of jewellery design in the group’s producing countries, the initiative was then extended to Canada and this year alone saw over 100 designers from these four countries submit applications for consideration.

The competition has evolved from a gregarious jewellery design competition to one where entrants are designing commercial collections. In this way, it has become an

34

essential element of the De Beers Group’s beneficiation strategy.

“Adding value to our natural resources, including diamonds, through the design and manufacturing of high-quality jewellery is a logical progression of our strategy,” says Peter Moeti, Senior Vice-President: De Beers Sightholder Sales SA. This year’s theme is “Heroines and Heritage” in competitors’ respective countries.

During July, fashion and jewellery gurus from Botswana, Namibia, SA and Italy converged on Gaborone to review designs from talents in all four participating countries.

The panel of judges consisted of Alba Cappellieri, professor of design of jewellery and fashion accessories at the Politecnico di Milano, Labi Kapo, CEO: Akapo Jewels and Ursula Kagiso Pule, Creative Director: Nungu Diamonds, who is also one of the members of De Beers’ enterprise development project for diamond beneficiators. Botswana was

represented by Mothusi Lesolle, a renowned designer and owner of the iZaura fashion line and Raees Abdoola, MD: Azzurro Diamonds, while the Namibian judge was Andreas Herrle, coowner of Herma & Herrle Jewellers.

“We selected one winning design and two runners-up per country, with the final announcement of the winners from each country to be made in November this year at the Shining Lights awards ceremony in Gaborone.

It was a very intense process that demonstrated how competitive our designers are. Everyone gave it their best,” says Cappellieri.

The first prize is a one-year scholarship at Poli Design Polytechnic in Milan, the second prize is a three-month internship with Forevermark (also in Milan) and the third prize is a one-year scholarship with Akapo Jewellers in SA. The De Beers Group – a member of Anglo American plc – was established in 1888 and is the world’s leading diamond company, with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers employs more than 20 000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and SA. Its operating philosophy is “Building Forever”, with all its employees committed to making a lasting contribution to their communities and transforming natural resources into shared national wealth.

SA JEWELLERY NEWS – SEPTEMBER 2019

BUSINESS MANAGEMENT

Trust is key for ethical dealing Amid efforts to boost transparency in the industry, a dealer’s integrity is a priceless resource.

As a supplier, the most important thing we can do is establish a trusting relationship and strengthen relationships we have both up- and downstream. We’re going to regulate ourselves to ensure that when we produce and/or sell things, we do so knowing that our reputations are at stake.

36

SA JEWELLERY NEWS – SEPTEMBER 2019

BUSINESS MANAGEMENT

TRANSPARENCY IS A GROWING GOAL FOR wholesalers, but trust is even more important.

In an industry defined by long-lasting relationships, assurances of ethical sourcing depend heavily on a seller’s reputation for integrity.

Opening up Transparency is now a “definite trend”, according to Eric Mor, President of New Yorkbased wholesaler Abe Mor Diamond Cutters.

“There’s public concern, especially among millennials, about an industry associated with ‘blood diamonds’,” he notes.

“Thirty years ago, [the industry] was mostly about family members. Now we’re bringing in brain-power and Wall Street money,” he says.

“We’re opening up, but we’re still very insular.”

David Rakower, President of New Yorkbased manufacturer Joseph Asher Collection, also hails the move towards greater openness.

“Transparency is de rigueur,” he says, citing the Kimberley Process, as well as the written and oral guarantees in place to ensure that everyone – from producers to retailers – is complying with ethical standards.

Is it sustainable?

For all these efforts, however, it is difficult to verify a stone’s source indisputably, says Mor. “Our suppliers sign pledges that their diamonds are sourced ethically, but frankly, without advances in technology such as blockchain or photographing the diamond from the rough to the final product, there’s really no way to be absolutely certain that every step of the way has been ethical.”

The same is true of recycled diamonds – or, as Mor prefers to call them, “reclaimed” diamonds.

“It’s definitely hip right now to buy things that are environmentally friendly,” he observes. While he occasionally receives requests for reclaimed diamonds, he believes retailers need to raise awareness that such stones exist, otherwise customers will not be aware of them.

That said, it is not always possible to confirm that such diamonds are indeed recycled.

“Short of showing the old Gemological Institute of America certification or other paperwork, there’s really no way to prove that the diamond has been reclaimed and entered the market,” says Mor.

“As a supplier, the most important thing we can do is establish a trusting relationship and strengthen relationships we have both up- and downstream. We’re going to regulate ourselves to ensure that when we produce and/or sell things, we do so knowing that our reputations are at stake. We don’t hide behind anything.

We put our name on our products.”

Of course, that does not stop less savoury players from trying to gain traction. “We get two to five calls as well as several e-mails a week from all kinds of dubious suppliers. We ignore them,” says Mor. “It isn’t that hard for someone to find illegal sources. We only do business with people we trust.”

“A very strong chain” It takes a joint effort from parties throughout the pipeline to ensure ethical sourcing, says Rakower. “We have a personal responsibility to [uphold integrity]. If everyone in the chain stands up and does the right thing, we’ll have a very strong chain.”

Of course, there are other benefits to sourcing stones responsibly. “Besides being the right thing to do, ethical trading is a smart business move for our industry,” says Mor. “The most exciting part is the potential to market our transparency to consumers and shine a light on all the good the industry does. But at the end of the day, market forces will drive the change. Being transparent will pay off.”

New York – took this proactive step to reinforce its values of transparency and integrity.

“You’re essentially going through a rigorous process to prove that your product was sourced ethically from people who are trusted resources – in other words, that you’re above board,” explains Rickard.

Occasionally, clients question him about the company’s sourcing policies and he views this as an opportunity to explain the RJC’s goals.

“Clients gain a different perspective once they understand what certification entails and how comprehensive – and difficult – it is. There’s a new-found respect among them for what we’re doing to mitigate those risks.”

Still, nothing is “1 000% foolproof”, he acknowledges. “There’s always the fear that one bad player can damage your reputation.

There are so many parts of the chain – and only so much that’s in your control.”

• This article was first published in the June 2019 issue of Rapaport magazine.

Getting certified One of the ways companies can get their ethical sourcing credentials is by joining the Responsible Jewellery Council (RJC), which has high entry standards.

“It was quite intense,” says Andrew Rickard, Vice-President: Operations, RDI Diamonds, recalling the extensive audits required for membership. The certification recognises a company’s commitment to responsible business practices, and RDI – a wholesaler in Rochester,

Maintaining a good name As such, many wholesalers consider trust to be the driving factor in an industry traditionally known as a “handshake business”.

SA JEWELLERY NEWS – SEPTEMBER 2019

37

BRAND HISTORY

The value of sponsorship Rolex has a long-term commitment to supporting sporting excellence – part of its rich heritage in keeping with the ethos of Hans Wilsdorf, its founder.

THE ROOTS OF ROLEX’S AFFINITY FOR sports and human achievement can be traced back to Wildorf’s pioneering spirit and innovative abilities.

In today’s environment, targeting communication to the right audience is of vital importance. There are different methods of doing this and associating a product with a sport is a very effective one.

For almost half a century, Swiss luxury watch brand Rolex has nurtured relationships with top sportsmen. Among these are golfing greats Arnold Palmer, Jack Nicklaus and Gary Player.

The brand recently celebrated the 40th edition as timekeeper of the US Open held at Pebble Beach and welcomed golfing enthusiasts for the 19th edition of this prestigious tournament.

The course requires long drives, but precise iron play around the greens – a challenging combination of skills. In 1965, South African golfing legend Player took the title. In 1972, Nicklaus won his third time there. In 2000, Woods won the tournament by a record 15 strokes – considered one of the greatest victories in golfing history – en route to holding all four major titles simultaneously. American golfer Gary Woodland., who plays for the PGA Tour and turned professional in 2007, was this year’s winner of the trophy.

Rolex has a genuine passion for a sport that embraces tradition and is also a supporter of other leading events in the golfing world, such as the Masters Tournament (always played at the Augusta National Golf Club), the Ryder Cup and the President’s Cup.

The Evian les Bains Championship, celebrating women’s golf, was founded 25 years ago in France. The Evian Resort course – nestled between Lake Geneva and the Alps – is famous for its narrow, undulating fairways, dense rough and sparkling white bunkers. This event, too, has been supported by Rolex for 19 years.

Besides golf, Rolex is a global partner and official timekeeper of Formula 1 motorsport, organised in 21 countries on five continents. This requires a combination of superb driving skills at breakneck speeds – a potentially deadly, but always thrilling showcase of excellence.

Moreover, Rolex has been the professional timekeeper of the Grand Slam Wimbledon tennis tournament for over 30 years and has also been involved in the Australian Open. In watersports, Rolex is the official timekeeper of the Sydney Hobart yacht race and when it comes to equestrian events, the brand launched the Rolex Grand Slam of Show-Jumping in 2003.

This prestigious Swiss timepiece has become synonymous with excellence not only in horology, but in sporting achievement, which – like timekeeping – requires precision, endurance, reliability and unwavering dedication.

Besides golf, Rolex is a global partner and official timekeeper of Formula 1 motorsport, organised on 21 countries in five continents.

38

SA JEWELLERY NEWS – SEPTEMBER 2019

COINS

The SA Mint highlights “environmental rights” with new release

40

SA JEWELLERY NEWS – SEPTEMBER 2019

COINS

The SA Mint, a wholly-owned subsidiary of the SA Reserve Bank (SARB), recently released a new R2 commemorative circulation coin themed “Environmental Rights” as part of its coin programme commemorating 25 years of our country’s constitutional democracy.

THE SA25-THEMED “CELEBRATING SOUTH Africa” coin series features five commemorative R2 circulation coins, a commemorative R5 coin and three collectable coins in gold, silver and bronze alloy.

Designed by Pretoria-based artist Maaike Bakker, the reverse (tails) of the R2 circulation coin features an illustration representing the environment showing water and a fish, land with plants and the sky with clouds and the sun. According to Bakker, these symbols highlight the idea of a well-balanced, protected environment that is not harmful to the well-being of those inhabiting it.

All featured elements have been simplified to allow for direct communication of the environmental theme. The close integration of these elements within the composition highlights the aim of protecting the environment for future generations. The design was inspired by the country’s great outdoors, access to which is guaranteed by the South African constitution.

The obverse (heads) features the national coat-of-arms, together with the date of issue, “2019”, the English words “South Africa” and the Xitsonga words “Afrika-Dzonga”.

All the SA25 commemorative circulation coins issued by the SARB and the SA Mint, including the collectable range, use a common typeface created by Garth Walker for the Constitutional Court. The typography was created in 2003/4 as a unique wayfinding system font for the Constitutional Court of SA. Walker is credited for the layout of the R5 coins using the typeface.

Unveiling the new coin, Tumi Tsehlo, the SA Mint’s MD, said: “The coin is emblematic of our natural heritage and every time you receive it as part of change, we hope you’re encouraged to contribute towards saving the environment for future generations.”

Over the past decade, an irrefutable truth has emerged: mankind’s progress has had irreversible consequences on the environment from pollution, population growth, greenhouse emissions and deforestation, among other factors.

Human activities are mainly to blame and reversing the situation remains the responsibility of everyone around the world.

“Every individual could play a significant role in combatting this problem. I’m very pleased that South Africans of all ages will be able to collect these coins as keepsakes, to serve as a reminder of their responsibility towards the environment,” said Tsehlo.

South Africans will soon find all six of the coins in their change and are encouraged to find, collect and keep these special SA25 circulation coins in a specially designed collectors’ folder. This folder can be collected, at no cost, from the SA Mint’s retail store in Centurion, as well as the various other outlets

mentioned on the SA25 website.

The commemorative coins are introduced in a phased manner – two a month – and recently featured the themes “Environmental Rights” and “Freedom of Movement and Residence”.

The SARB stresses that the new commemorative coins, like all other commemorative ones, are normal circulation coins which are only worth their face value – R2. The organisation issues such coins as part of its currency production function.

The SA Mint also launched special-edition collector’s sets which include all the circulation coins, the R50 silver and the R50 bronze alloy collectable coins. The sets and collectable coins can also be purchased as individual coins from the SA Mint’s retail outlets, listed on the SA25 website, www.sa25.co.za.

The SA Mint is the continent’s leading manufacturer of legal coin tender, as well as commemorative and rare collectable coins.

With over 100 years’ experience in supplying symbols of value to the African and global markets, it collaborates closely with its customers to develop distinct and durable monetary products that capture and preserve the heritage and pride of our country.

Artist Maaike Bakker was born in Pretoria in 1986. She holds a Master’s degree in visual arts and practises as a visual artist, curator, illustrator and educator in the South African creative industry. She has also participated in various projects and exhibitions abroad. Bakker is represented by the Kalashnikov Gallery in Johannesburg and also co-manages an arts project space, NO END Contemporary, with Dalene Victor-Meyer and Jayne CrawshayHall. In addition, she lectures at The Open Window, an institution active in the field of creative education.

South Africans will soon find all six of the coins in their change and are encouraged to find, collect and keep these special SA25 circulation coins in a specially designed collectors’ folder.

SA JEWELLERY NEWS – SEPTEMBER 2019

41

Clarity is our trade stand point

80 COLUMBINE PLACE UNIT 5 COTTONFIELDS GLEN ANIL, DURBAN 031 569 3010/1/2 084 777 6966 nikki@virtuediamonds.co.za

website - www.virtuediamonds.co.za instagram - @virtuediamonds facebook - Virtue Diamonds

TECHNOLOGY

Interactive technology can boost ROI at trade shows Jason Laing, an international virtual jeweller, shares a few tips on how modern technology can help you get the most out of exhibiting at a trade show by generating maximum exposure before, during and after the event.

WE ARE ALL FAMILIAR WITH TRADE SHOWS and we all have the same basic understanding of what goes on there. But how many of you actually know how to really make a trade show work for you and selling to others, rather than ending up being the one who is sold to?

There are a number of ways in which you can maximise your trade experience in the short time-frame of a typical trade show.

Much like daily business, the level of exposure you generate for yourself can define the number of customers who will get to see your brand and your products. According to research, 99% of marketers believe trade shows offer unique value that other marketing mediums do not, so this is your opportunity to capitalise.

Trade shows and exhibitions can generate high-quality leads, even if you are simply visiting them, so do not think they are only aimed at exhibitors. Indeed, visiting a trade show can be even more fruitful, since you do not have to incur the huge expense of manning an exhibition stand. Either way, you can drive brand awareness and build long-term relationships with your ideal customers. They can also spread the word about your products and cement your market position.

Simply turning up on the day will not cut it,

SA JEWELLERY NEWS – SEPTEMBER 2019

especially in such a competitive environment.

We all have constant access to interactive technology and, utilised correctly, it can make you stand out among your competitors.

1. The connection of touch An interactive touch-screen, such as that on a mobile tablet, can be a powerful way to drive engagement at trade shows, whether you are meeting a trade member or visiting an exhibitor’s stand, because they put the person you are interacting with in the driver’s seat.

You give them control over the experience they are having without breathing down their neck. This means the barrier to engaging is lower than it would be with a sales representative, so you can convert more sales than you would in other settings.

So how do you use these touch-screen capturing moments? You can completely customise the experience you deliver, from your brand story to product information to games, or have a fully user interactive catalogue and ordering platform on the touch-screen. This can be a means for people to automatically enter their details onto your registration forms, which is in fact tacit permission to contact them. The user will remember you, as your interactive process is an unusual one.

Whatever content you use, touch-screens attract, engage and convert users to customers, ensuring you enjoy better results from the trade show overall.

2. Be a “beacon” to customers Beacon devices work by remotely connecting to visitors – they are smartphones within a certain area, offering a unique content experience from a distance. Imagine a potential visitor walking past a competitor’s stand, one booth away from yours. Normally, they might miss yours altogether, especially if your competitor has more eye-catching designs and features. But with beacons, they will receive a notification on their phone like a virtual tap on the shoulder from your sales people.

If you opt in, suppliers can deliver all sorts of unique content which will drive engagement, and you can collect insights regarding what you need and what your potential clients want. So give them enough information to want to approach you. This opens the door for you to put a twist on the sales talk and possibly acquire a new client.

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TECHNOLOGY

3. Show them an immersive universe To convert exhibitors into leads or even onthe-day sales meetings, you need to create an immersive experience that brings your brand and product to life. One of the most popular ways of doing that is mobile phone-augmented reality.

Augmented reality lets you engage much more powerfully with each person you meet because it makes them the central character in your story. It is much more immediate than, say, a straightforward product demo video, which means it is more effective, since we trust learning we acquire through visual experiences. For instance, you can let potential customers try on a ring by using your video camera on your phone to let them see what it would look like in real time. These types of apps are available or can be developed as part of your marketing strategy.

The pay-off when you use augmented reality can be huge. The technology is still innovative enough to create buzz, and buzz means you attract, engage and convert more users into customers.

4. Play, not work One of the biggest hurdles at exhibitions is getting attention or standing out among hundreds of competitors. Everyone at shows is overwhelmed by the multitude of stands, so you need to get people to engage with your products or services.

Run a digital competition on your touchscreen tablet or device where people are able to win an interesting prize. To enter, they need to answer questions that give you more information about them and what they do, as well as their contact details, so you can get in touch with them after the event.

You can send them an initial e-mail confirming that they entered the competition. In this way, they will have your contact details too. In this way, they become familiar with you and your brand, which could lead to future sales.

5. Get social Generating information about your brand, your stand and your unique offerings via social media is a wonderful way of embedding yourself in people’s consciousness. Also, reading potential clients’ (or competition entrants’) social profiles and daily business activities allows you to build a sales pitch which is perfectly compatible with their needs and aspirations – even though they are not aware you are doing it!

6. Time to recharge These days, almost everyone walks around with a mobile phone or other device. These need ha-

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We all have constant access to interactive technology and, utilised correctly, it can make you stand out among your competitors. over and plug your device in. Most people will wait while their devices are recharging, which means they are locked into a location for a short time. This gives you a wonderful opening to approach them in a friendly, but informative manner. Starting an informal chat with people often makes them warm to you and decide to visit your stand.

bitual charging and at many international trade shows, organisers install a mobile recharging station somewhere for everyone to see. They then put up branding on them, capturing people’s attention when they want a free recharge of their device.

When you notice this kind of station, see how many people are there and simply go

7. What’s your app?

Some exhibitors may have a mobile app that can be downloaded. Do research on their services or products so that you have an understanding of their business. You can then approach them in an informed, engaging way, rather than launching into an excited, awkward sales pitch which leaves them feeling invaded.

One way to get a full picture of trade shows and the trade in general in South Africa is by downloading the Jewellery Biz-News mobile app. It allows you to learn tricks and tips and interact with other members of the trade, so when you travel internationally, you will be able to take the skills you have learnt and put them to good use as a professional of the industry.

At the end of the day, trade show savvy comes down to having a strategy, not simply playing things by ear and improvising, hoping to attract new clients. Play it smart and bring yourself up to speed on the digital revolution that is now fast dominating consumerism.

SA JEWELLERY NEWS – SEPTEMBER 2019

DIAMONDS

Young Diamantaires from 10 countries to visit Venetia Mine in Limpopo From 3-5 September, a group of 25 younger members of the diamond industry from 10 different countries will visit De Beers’ Venetia Mine in Limpopo as part of the Young Diamantaires initiative.

TWO YEARS AGO, RAMI BARON, PRESIDENT of the Diamond Dealers Club of Australia and member of the World Federation of Diamond Bourses’ Executive Committee, established the Young Diamantaires initiative.

The purpose of the Young Diamantaires initiative is to stimulate a conversation worldwide with as large a group as possible in the under-45 age bracket. “Only through discussion can we understand these generations’ fears and concerns about what is currently happening in the diamond world,” says Baron. “We want to provide them with a forum where they can question how our industry should look and feel in the future. We want them to have the ability to hear ongoing conversations from a dozen different countries. Whether one verbalises a comment or not will shape the thoughts of the active and passive participant. I have no doubt that participating in a physical meeting and sharing ideas enables those who do to shape the focus of the conversation and give them the advantage of having first-hand knowledge of where things are headed.

SA JEWELLERY NEWS – SEPTEMBER 2019

“The overall aim is to prepare the next generation to participate in this process and see how they can influence the future of their industry, which provides them and their families their livelihood,” says Baron.

“Change happens so fast that we cannot afford to be stumbling along, hoping someone will get it right and that we will have the best future leaders. Like all good businesses, we need to have a model of succession in place.

The World Federation of Diamond Bourses [WFDB] recognised this and hence formed the Young Diamantaires, providing the platform for this to happen.”

The grouping of more than 200 younger members from the diamond industry from close to 20 countries, aims to provide feedback and advice via a WhatsApp group and other social media to improve communications in the trade among the next generation.

Members of all sectors of the global diamond industry under the age of 45 are welcome to join the group.

In July, Baron chaired a meeting of the Young Diamantaires Association, which was organised by London Diamond Bourse (LDB) President Alan Cohen and co-ordinated by board member David Troostwyk, at the London Diamond Bourse.

According to Baron, the London meeting, along with others held across the globe and on social media, was very productive and led to interesting debates. “I met with Young Diamantaires at the London Diamond Bourse; it’s always inspiring to meet the future of our trade.”

Baron recently told the WFDB’s Executive

Committee of work to create social media materials in support of natural diamonds.

The next development for the group is a De Beers-sponsored tour for 25 Young Diamantaires members to the Venetia mine in the Limpopo province, which will include meetings with people from nearby communities who benefit from diamond mining. The tour will take place from 3-5 September, after which WFDB President, Ernie Blom, has arranged for the group to visit Mapungubwe. One thousand years ago, Mapungubwe, also in Limpopo, was the centre of the largest kingdom in the sub-continent, where a highly sophisticated people traded gold and ivory with China, India and Egypt. The Iron Age site, discovered in 1932 but hidden from public attention until only recently, was declared a World Heritage site by the United Nations Educational, Scientific & Cultural Organisation (Unesco) in July 2003. Mapungubwe is an area of open savannah at the confluence of the Limpopo and Shashe Rivers and abutting the northern border of South Africa and the borders of Zimbabwe and Botswana.

Following the visit to the Venetia mine and Mapungubwe, the next major event for the group is a breakfast meeting during the Hong Kong September gems and jewellery show. “There was large demand at last year's meeting, so I would urge Young Diamantaires who are interested to register early when details are published.”

Joining the Young Diamantaires group is a simple process, requiring a referral from someone already in the group or from a local diamond club or bourse.

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STAND NO C04

BRAND MANAGEMENT

AA Watch Wholesalers celebrates 26 years AA Watch Wholesalers first opened its doors for business 26 years ago in 1993. The company is run by dynamic husband-and-wife team, Adam and Pratima Fulat.

AA Watch is the national distributor of Energizer watch batteries in SA, a brand which has been at the forefront of the battery industry since inventing the world’s first consumer battery in 1896. Its lithium coin cell batteries deliver ideal temperature resistance and superior storage capacity. Its most significant advantages include high operating voltage, excellent leakage resistance, good lowtemperature operation and extended shelf life.

Energizer’s multi-drain battery, designed to fill all silver oxide needs, displays the best characteristics of both high- and low-drainage batteries. Users now need only one battery when different size batteries are required, even when power requirements are low (such as with a

Breitling presents the Premier B01 Chronograph Norton Edition The Breitling Premier Norton Edition is a potent representation of a partnership between two iconic brands that share intriguingly similar timelines and powerful legacies.

The watch expresses the style and performance expected from a maker of refined Swiss watches and a motorcycle brand renowned for its exclusive British engineering.

The Breitling Premier B01 Chronograph 42 Norton Edition is part of Breitling’s Premier collection, a family of elegant watches defined by their fashionable flair.

The new Norton Edition is a distinctive interpretation of the Premier that makes a bold, urban chic style statement. Its 42 mm stainless steel case, water-resistant to 10 bars (100 m), is distinctive: a “Norton” logo is engraved on a plate on the left side of the case and the transparent case-back features a printed Norton motorcycle and logo.

The elegant black dial with golden numerals

SA JEWELLERY NEWS – SEPTEMBER 2019

simple analogue watch) or high, as with digital electronic watches.

In addition to its range of Energizer batteries, AA Watch is also a distributor for Rhythm Clocks, one of the largest clock companies in the world with sales of over 20 million clocks since the company was founded in 1950.

Rhythm distinguishes itself from other companies by its investment in the development of state-of-the-art features that include motion and sound clocks. The company designs and builds all its products in its own factories worldwide to offer total control of quality during manufacturing.

AA Watch also distributes Alfa, all-leather watch straps.

“Times have certainly changed since we started 26 years ago, but we still enjoy what we’re doing every day and look forward to many years to come,” say the Fulats.

and hour and minute hands offers an intriguing contrast to the brown vintage raw leather strap.

Trained in the tough school of aviation, a domain where safety is of vital importance, Breitling displays the same obsession with quality in all its 100% Swiss-made “instruments for professionals”. It is one of the world’s very few watch brands to submit all its movements (both mechanical and quartz) to the merciless tests of the Swiss Official Chronometer Testing Institute, the highest benchmark of precision and reliability, and the only one based on an international norm.

The brand built an ultra-modern facility named Breitling Chronométrie in La Chaux-deFonds, dedicated to the development and production of mechanical chronograph movements. In order to produce its own high-performance Manufacture calibres, the firm has developed an industrial production chain which has revolutionised traditional movement assembly. Each movement is individually monitored by an ultra-sophisticated computer program that automatically directs it towards the appropriate work station, along a route alternating between entirely automated workstations and others requiring manual intervention.

This is because for some operations, nothing

can equal the latest high-tech advancements and industrialisation results in infinitely more accurate tolerances than manual workmanship.

Breitling also stands out in the field of electronics by using exclusively thermocompensated SuperQuartz movements which are 10 times more accurate than standard quartz – not forgetting the Emergency, the first wristwatch with a built-in emergency microtransmitter. Whether in terms of the sturdiness and water-resistance of its cases, the clarity and readability of its dials or the robustness and comfort of its bracelets, each detail of the watch exterior is designed to withstand intensive use in the most trying conditions and is subjected to numerous controls throughout the production process.

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BRAND MANAGEMENT

Gucci’s new unisex collection Gucci has introduced a brand-new unisex watch line called Grip. Its unique design blends timeless appeal with highly contemporary style.

The collection comprises four new quartz timepieces, each featuring a rounded square case with three windows in which three white rotating discs indicate the hour, minute and date respectively. One edition brings together a yellow gold PVD case and yellow gold PVD bracelet, both engraved with Gucci’s signature interlocking “G” logo.

Another variant is worked purely in steel for a sleek, modern look that combines easily with different outfits. Adding a sophisticated and luxurious touch of colour to the line, two further editions are offered with coloured calf leather straps: green with a steel case, or bordeaux with a yellow gold PVD case.

Grip is the perfect choice for men and

women who appreciate clean, yet eyecatching designs with vintage appeal.

Gucci Timepieces has been designing, developing and manufacturing its iconic watches since the early 1970s. Taking advantage of the worldwide recognition of the Florentine house – and its unique duality in brand positioning, pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication – it is one of the most reliable and consistent fashion watch brands.

Made in Switzerland, Gucci watches are recognised for their design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques

and selected watch distributors. Since January 2010, Gucci Timepieces has also been distributing the Gucci Jewellery collections, capitalising on the expertise gained in the watch sector and leveraging the synergies between the watch and jewellery industries.

Bulgari’s Serpenti Seduttori Bulgari’s signature motif is the serpent and its driving force is a fearless sense of design. These two elements combine in the Serpenti Seduttori (“seduction”), a bold, new interpretation of the iconic drop-shaped watch case, but thinner than previous models and set provocatively with diamonds on the side bezels.

It has a sinuous, new bracelet which is flexible, inspired by the original Serpenti watch, with links that mimic the shape of the case and a serpent’s head. The crown is topped by a pink rubellite cabochon, a nod to Bulgari’s

roots as a jeweller. There are several options, including rose, yellow, white gold and two diamond pavé options.

Bulgari’s success is largely due to its understanding that the evolution of style must follow changes in times, tastes and habits. The Bulgari style is, in fact, a balanced mix of classicism and modernity in a continuous search for innovative design and materials, with special attention paid to colour combinations. The sense of volume, the love for linearity and symmetry, and certain details recalling art and architecture are classic characteristics of Bulgari creations.

An elegant nod to the world of GT racing Hublot’s new warhorse, the Classic Fusion Ferrari GT, was imagined and designed in partnership with Flavio Manzoni, Head of Design at Ferrari. For the first time, Hublot and Ferrari decided to combine their passion for aesthetic creativity and mechanical innovation to create a Classic Fusion timepiece, which features a watchmaking chassis that is both classic and contemporary, and perfectly in keeping with the stylistic codes of “Gran Turismo” racing.

This noble, high-tech watch is dressed in Carbon 3D fibre, a threedimensional woven composite with polymer matrix that is new to the world of fine watchmaking. The highly resistant Carbon 3D

54

fibre provides unyielding protection for the Manufacture UNICO HUB 1280 movement with column-wheel flyback chronograph.

The Classic Fusion Ferrari GT is available with a choice of three cases: Carbon 3D fibre, King Gold (limited to 500 timepieces) or titanium (limited to 1 000 timepieces).

Its strap is of black Schedoni leather sewn over black rubber with a Ferrari-designed, black ceramic and black-plated titanium deployant buckle clasp.

Hublot was created in 1980.

During this era, it was the first Swiss watch luxury brand to fuse precious metals with less conventional materials such as natural rubber. This creative concept, known as the “Art of Fusion”, com-

bined with an original design in the shape of a porthole (“hublot” in French), led to a veritable revolution in the watchmaking industry.

Today, through its pillar collections – the Big Bang, Classic Fusion, Spirit of Big Bang and Manufacture Pieces – which house watch complications such as the tourbillon, minute repeater, split second and jumping second.

Hublot continues to write the story of the Art of Fusion by combining unusual materials such as brightly coloured ceramics, unscratchable 18ct gold (the patented Magic Gold), carbon fibre, zirconium, tantalum, tungsten, magnesium, texalium, linen, titanium, rubber and nomex with more traditional materials like gold, diamonds and precious stones. Hublot currently has over 70 exclusive boutiques around the world located at the most prestigious addresses.

SA JEWELLERY NEWS – SEPTEMBER 2019

Wishing all our Jewish customers, colleagues and friends Shanah Tovah.

May the sound of the Shofar welcome in a New Year of happiness, health and love. Shana Tovah to all our Jewish friends, clients and colleagues.

Tel: (011) 642-2018/9 Fax: (011) 642-2016 E-mail: ungarbros@worldonline.co.za Website: www.ungarbros.co.za

Tel: (011) 418-1600 Fax: (011) 825-4043 E-mail: johan@richlinesa.co.za Website: richlinegroup.com

ROSH HASHANAH GREETINGS

2019

Jewellery Biz-News would like to wish all our Jewish clients, colleagues and friends a Shanah Tovah and well over the fast.

Tel: (011) 883-4627 Fax: (011) 783-2677 E-mail: thuli@isikhova.co.za

Shanah Tovah u’Metukah! The Jewellery Council of South Africa wishes you a happy and healthy New Year and well over the fast.

Tel: (011) 484-5528 Fax: 086-504-9512 E-mail: admin@jewellery.org.za Website: www.jewellery.org.za The Treger Group wishes all its Jewish customers a happy, healthy, prosperous and sweet New Year and well over the fast. Shanah Tovah!

Tel: (011) 089-6000 E-mail: info@tregerbrands.co.za

To all our Jewish customers, may you have a blessed Rosh Hashanah and meaningful fast.

Shanah Tovah u’Metukah!

The SA Jewellery News team wishes you a happy and healthy New Year and well over the fast.

Tel: (012) 326-8348 / (012) 328-5996 Fax: (012) 325-7097 E-mail: smwatch@iafrica.com Website: www.smwatch.co.za

Tel: (011) 883-4627 Fax: (011) 783-2677 E-mail: adri@isikhova.co.za Website: www.isikhova.co.za

To all our Jewish colleagues, friends and members, wishing you a Chag Sameach and well over the fast.

Tel: (011) 334-1930 Fax: 086-516-5958 E-mail: diamonds@diamonds.org.za Website: www.ddcsa.co.za

Wishing our Jewish clients, colleagues and friends in the industry a blessed New Year and well over the fast.

Tel: (031) 301-3963 Fax: 086-528-6516 Email: aroon@piyuvejewelers.co.za Website: www.piyuvejewellers.co.za

TRAINING

It is an accepted fact that skills development in SA is essential to the economic growth of almost all industries in the country and goes hand in hand with job creation. The diamond and jewellery industry is no exception, explains Alan Lowe of Gem Training International.

EXPLORATION FOR MINERALS AND GEMstones, mining them, cutting and polishing gems, manufacturing jewellery, identifying and grading diamonds and coloured gemstones, entering the finished products into the sales arena and making the final sale to the end consumer all require skills.

In some of the disciplines, a higher level of tertiary education is required for entry to universities which offer degrees in geology, mining and engineering, both civil and mechanical. However, there are also many opportunities available in the industry where the entry-level requirements are not onerous.

This opens the doors for those wanting to upskill as they continue working in their particular field, which will enable them to move in another direction within the industry.

Are there learning institutions in SA offering courses and skills training which match those in other parts of the world? Yes, there are.

For those who wish to study geology to a degree level, the degree is offered by the University of Johannesburg, the University of Pretoria, the University of the Western Cape, the University of the Witwatersrand and the University of South Africa (Unisa).

The Universities of Pretoria, the Witwatersrand, Johannesburg, Unisa and Mintek also offer degrees or courses for small-scale mining and beneficiation. South Africa has been

Skills development opportunities in SA at the forefront of mining for many decades and therefore vast experience is available to students, as is the practical application of their studies.

South Africa remains a major producer of diamonds in the world and there are a number of registered colleges that teach the skills required to evaluate rough stones and cut and polish them. The Harry Oppenheimer Training School and the Diamond Education Centre, both based in Johannesburg, and certain colleges teach the skills necessary for both disciplines and prepare

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students for entry to the industry. Zurel Bros SA, based in Polokwane, offers courses and leadership in the polishing of diamonds, while the Corlia Roberts Diamond Institute offers courses in rough diamond evaluation, grading weight recovery, cutting and polishing.

It goes without saying that with diamonds and other precious gems comes the manufacture of jewellery, whether in gold, platinum or other metals used today. Several institutions offer training in jewellery manufacture. The

SA JEWELLERY NEWS – SEPTEMBER 2019

TRAINING

Cape Peninsula University of Technology, the Durban University of Technology, the Tshwane University of Technology and the University of Johannesburg all offer degrees in jewellery design and manufacture. There are also a substantial number of FET colleges, or colleges registered by the MQA, which offer various levels of training and skills within the jewellery manufacturing environment. It is suggested that interested persons should Google FET and MQA-registered jewellery manufacture and design for a full list of providers.

The identification of polished diamonds and coloured gemstones, as well as laboratory-grown gems, and the actual grading of the gems for colour, clarity, polish and symmetry to international standards is another area that requires both theoretical and practical training.

There are reputable gem grading laboratories in SA that issue reports detailing gems in all aspects and give all the information required for accurate pricing. However, this does not detract from the necessity for those involved in trading to be able to make an accurate assessment of the gem themselves, whether buying or selling.

There are also companies that offer short- to medium-term training in this field of expertise in SA. The GIA offers both theoretical online courses in diamonds and coloured stones and practical training in Johannesburg once a year.

Gem Training SA offers an in-depth online and correspondence course on diamonds and an introductory course on coloured gemstones.

Bi-monthly practical training is offered that can be undertaken in a number of centres in the country. A course on diamonds specifically for retailers is also offered and can be tailored to suit students’ specific needs. The Gem Lab, based in Cape Town, offers short courses covering diamond and coloured stone identification and grading, as well as jewellery valuation.

To sum up, SA has both the capability and the skilled and experienced personnel to train in the diamond and jewellery industry.

What we really need now is for the industry and government to work together so that the resources and skills we have are put to good use and growth opportunities maximised.

There are reputable gem grading laboratories in SA that issue reports detailing gems in all aspects and give all the information required for accurate pricing. However, this does not detract from the necessity for those involved in trading to be able to make an accurate assessment of the gem themselves, whether buying or selling.

SA JEWELLERY NEWS – SEPTEMBER 2019

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LITTLE GEMS

The powers of quartz stones Quartz stones are fragile yet strong, hidden from view beneath the earth. They have been used for centuries and are prized for their ability to clear the mind of negativity and heal. Alice Weil relates the properties of these beautiful stones, of which there are some 20 varieties.

QUARTZ STONES ARE AKIN to gemstones and have a place in jewellery, as well as connecting to mood and health by channelling the earth’s energies.

Crystals have a magical role in enhancing lives, promoting well-being of the mind and spirit by strengthening and balancing electromagnetic currents. This is especially true of quartz crystals.

Like gemstones, they are formed from minerals, composed of ions and molecules arranged in a repeating pattern to become solid. The colour of the crystals is often linked to moods and wellness: for example, red is generally associated with passion (red-hot) or anger (seeing red). Examples of these crystals are red jasper, ruby garnet and rubellite. By contrast, green is often associated with wealth (since it is the colour of many banknotes) and jealousy. Green crystals, which are found in South Africa, include ajolite, amazonite and

SA JEWELLERY NEWS – SEPTEMBER 2019

laborite. They are also associated with intuition.

Using crystals based on their colour yields amazing results and is a way to connect with the earth’s energies. Clear quartz – known as the master crystal – is highly prized for its healing properties, of which there are about 20. Quartz crystals are made of silicone and oxygen, but frequently contain other soothing, cleansing minerals.

One of the most popular crystals is the pink-hued rose quartz, which is recognised for inspiring unconditional love and compassion and removing negativity.

Smoky quartz is believed to be especially good for helping people ground themselves. The lavender-coloured amethyst is apparently relaxing, while aquamarine (used frequently in jewellery) is thought to help the wearer overcome phobias.

Amethyst is unique – a very distinctive stone thought to have powers to help heal

ailments of the nervous system, spiritual and emotional issues, nightmares and insomnia. Its colours are shades of glorious purple, which is associated with royalty. It is a favourite of mine, perhaps because it is my birthstone Carnelian, on the other hand, is regarded as a sexual stimulant and a stone which gives its wearer courage. Black onyx is believed to help assuage grief, dispel negative energy and provide the emotional and physical strength to move forward after loss or heartache. It is also believed to protect its wearer from the evil eye and is the birthstone of Leo, the lion in the zodiac, with all its strength and majesty. Another stone believed to imbue the wearer with strength and courage is the bloodstone.

Citrine is a yellow crystal, sunny and bright, optimistic and thought to promote trust, open-mindedness, self-confidence and resilience.

Blue crystals like lapis lazuli, aquamarine and blue lace agate evoke images of the ocean and sky.

Accordingly, they are believed to be extraordinarily powerful, able to take one to great heights and depths. White, of course, denotes purity and peace.

There are many crystals with unique qualities thought to empower you to live your best and most fulfilled life. Whether you believe this or not, you will still have the benefit of a beautiful crystal – and that is beyond dispute!

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JEWELLEX AFRICA 2019

BUYERS’ GUIDE LISTINGS

STAND NO. D10

JEWELLEX AFRICA 2019 BUYERS’ GUIDE LISTINGS

CERAMIC JEWELLERY

JOAILLERIE CONNECTION

COLOURED GEMSTONES

Contact: Kalyanee Rajroop Tel: + (230) 5256 5795/5930 2500

HEATHER JANE SMITH CERAMICS

E-mail: mel.r05@hotmail.co.uk

AND PORCELAIN Contact: Heather Brooker

COSTUME JEWELLERY

Tel: +27 (0) 64 915 4282 Website: www.heathersmithinteriors.com

BEADZ BY FLEX

E-mail: ladyheatherette@gmail.com

Contact: Katlego Mashilane

SHOW SPECIAL

CLOCKS & WATCHES

Salt&Pepper Diamonds 10% discount

CJR GIFT SALES Contact: Alarna Kotzen Grevler Tel: +27 (0) 11 089 6000

Tel: + 27 (0) 12 326 8348 Website: www.smwatch.co.za E-mail: smwatch@iafrica.com

beadz-by-flex E-mail: info@beadzbyflex.co.za

Contact: Caroline Phokae Magwai

E-mail: alarna@cjr.co.za

Contact: Shabir Moosa

Website: www.amafrikan.com-

CP MAGWAI TRENDS

Website: www.tregergroup.co.za

SM WATCH WHOLESALE (PTY) LTD

Tel: +27 (0) 83 967 3264

Tel: +27 (0) 63 650 3585 E-mail: magwaitrends@gmail.com AJANTA AFRIKA GEMS Website: www.ajantaafrika.com Tel: +27 (0) 21 422 4677/ +27 (0) 21 424 0063/+27 (0) 76 162 3741 E-mail: info@ajanta.co.za gems@ajanta.co.za

STAND NO. C09

DIRONRAPS BUSINESS ENTERPRISE Contact: Dikgari Ronald Tel: +27 (0) 79 622 3291 E-mail: dironraps68creativity@gmail.com ENZA MANAGEMENT SERVICES T/A IMARA JEWELLERY Contact: Khulile Lamula

BLUE STAR GEMS HONG KONG Contact: Chetan Vijay Tel: + 66 819 30 27 01 E-mail: bsg_tz@yahoo.com; chetan@bluestarstones.com BLUE STAR GLOBAL LLLC Contact: Sanjay Goyal Tel: +1 34 7865 9362 E-mail: bluestarsanjay@gmail.com; bluestarneelam@gmail.com Tel: +27 (0) 11 089 6000 Website: www.tregergroup.co.za E-mail: info@tregergroup.com

GEMFIELDS Contact: Janet Silk Tel: +27 (0) 10 900 4266 Website: www.gemfields.com E-mail: janet@janetsilk.com;

Tel: +27 (0) 31 824 9427 Website: www.imarajewellery.com E-mail: khulile@imarajewellery.com; enzamanagement@gmail.com; info@imarajewellery.com; busi.mbili@gmail.com KG JEWELLERS Contact: Kgaugelo Molope Tel: +27 (0) 64 205 6179 E-mail: kgaugelolmolope@gmail.com SHEMET JEWELLERY Contact: Shermina Motlhasedi Tel: +27 (0) 73 493 0029 Website: www.shemet.co.za E-mail: motlhasedis@gmail.com

janet.silk@gemfields.co.uk

STAND NO. D10

DESIGN SOFTWARE AND 3D PRINTERS 3D WAX WORX (PTY) LTD Contact: Farrel Pillay Tel: +27 (0) 87 086 1246 Website: www.3dwaxworx.co.za E-mail: farrel@3dwaxworx.co.za;

EKURHULENI JEWELLERY PROJECT

TSHWANE UNIVERSITY OF TECHNOLOGY

Contact: Colin Campbell

Contact: Nina Newman

Tel: +27 (0) 11 825 5822

Tel: +27 (0) 12 382 6007

E-mail: colin@ejewellery.org.za;

Website: www.tut.ac.za

business@ejewellery.org.za;

E-mail: newmand@tut.ac.za

ejpmarketing@ejewellery.org.za; ejpfi nances@ejewellery.org.za

Contact: Farieda Nazier

accounts@3dwaxworx.co.za

Tel: +27 (0) 11 559 1125 Website: https://www.uj.ac.za/faculties/

DIAMONDS

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2B AFRASIAN DIAMONDS CC

default.aspx

Contact: Mohammed Towban

E-mail: thator@uj.ac.za; fnazier@uj.ac.za

Tel: +27 (0) 11 023 6516 E-mail: towban@afrasiandiamonds.co.za Website: www.afrasiandiamonds.co.za B.Y.L DIAMONDS Contact: Omri Yedid Levi

JEWELLEX 2019 SHOW SPECIAL Receive a 10% discount for courses signed up and paid for at the show.

Contact: Matthew Taylor Tel: +27 (0) 11 334 2540 E-mail: matthew@choicediamonds.co.za PROTEA DIAMONDS

GEM TRAINING INTERNATIONAL Website: www.gemtraining international.com Tel: +27 (0)83 701 9830 E-mail: info@gemtraining international.com

STAND NO. B15

E-mail: natasia@proteadiamonds.co.za Website: www.proteadiamonds.com UNITY DIAMOND DISTRIBUTORS Contact: Martin Gerschlowitz

GIA EDUCATION AND LABORATORY (PTY) LTD Contact: Elizabeth Bokaba Tel: +27 (0) 11 334 2744 Website: www.GIA.edu E-mail: ebokaba@gia.edu

Tel: +27 (0) 11 484 2594

GLOBAL JEWELLERY ACADEMY

Website: www.unitydiamonds.co.za

Contact: Robert Buys

E-mail: dani@unitydiamonds.co.za

Tel: +27 (0) 82 337 6428 Website: www.globaljewelleryacademy.co.za

EDUCATION AND TRAINING

Contact: Gift Mosala

E-mail: badivinecreation@gmail.com F.LLI MORAGLIONE SRL Contact: Laura D’Eramo Tel: +39 0131 941719 Website: www.moraglione.com E-mail: info@moraglione.com INFINITI JEWELLERY

CONTACT: Natasia Roos Tel: +27 (0) 11 484 7205

BADIVINE CREATIONS

Website: www.badivinecreation.co.za

Website: www.byldiamonds.com

CHOICE DIAMONDS CC

FINE JEWELLERY

Tel: +27 (0) 14 597 0736

Tel: +27 (0) 21 419 2000 E-mail: orders@byldiamonds.com

UNIVERSITY OF JOHANNESBURG

E-mail: robertb@globaljewellery

Contact: Shaun Fraser Tel: +27 (0) 21 461 5344 E-mail: darrin@infi nitij.com; shaun@infi nitij.com JENNI GAULT INTERNATIONAL JEWELLERY DESIGN Contact: Jenni Gault Tel: +27 (0) 41 373 0060 Website: www.jennigault.com E-mail: info@jennigault.com

academy.co.za CULLINAN JEWELLERY SCHOOL Contact: Nthalefane Mahloke

IMFUNDISO SKILLS DEVELOPMENT

Tel: +27 (0) 12 734 0245

Contact: Cedrick Mahloke

E-mail: cullinanjewelleryschool@gmail.com

Tel: + 27 (0) 82 701 9961 E-mail: imfundiso@mweb.co.za

DESIGN @ 50 Contact: Edna De Bruyn

JEWELLERY SCHOOL OF SOWETO

Tel: +27 (0) 87 350 9610

Contact: Isaac Nkwe

E-mail: edna@design50.co.za

Tel: +27 (0) 12 734 0245 E-mail: sowetojewelleryschool@gmail.com

STAND NO. D10

G SOOKLAUL BIJOU D’OR CO LTD Contact: Ratish Sooklaul

BIG SALE

Tel: + (230) 5704 8934 E-mail: g.sooklaulbijoudor@hotmail.com

Our biggest sale yet!

Shop the best deals

GOLD LANE LTD Contact: Phillip Goetze

Stand No: B05 Hall 2

PUNTO DIAMANTE (PTY) LTD

Tel: + (230) 283 7943

Contact: Michelle Miller

E-mail: aremoltd@intnet.mu

Tel: +27 (0) 11 463 8754 E-mail: mem@absamail.co.za

MY ART LTD Contact: Milord Duval

ORO AFRICA Contact: Gary Nathan Website: www.oroafrica.com Tel: CPT: +27 (0) 21 480 9860 JHB: +27 (0) 11 645 9260 E-mail: gnathan@oroafrica.com; sharin@oroafrica.com

REAL GOLD WHOLESALERS

Tel: + (230) 577 57 154

Contact: Mike Eriksson Miller

Website: www.alliagebijoux.com

Tel: +27 (0) 11 453 8754

E-mail: dumiljo@intnet.mu

E-mail: mem@absamail.co.za; admin@realgold.co.za

Contact: Azeeza Ruhomuth SPARK CREATIONS LIMITED

Tel: + (230) 5756 6042

Contact: Reuven Gralnik

E-mail: azeezarachid@gmail.com

Tel: +27 (0) 11 326 8164 Website: www.sparksa.co.za E-mail: rg@sparksa.co.za;

PNEUMA JEWELLERS CC Contact: Michael Pneuma Tel: +27 (0) 11 702 1462/+27 (0) 11 702 1891 Website: www.pneumajewellers.co.za E-mail: sales@pneumajewellers.co.za

tracy@sparksa.co.za; tamar@sparksa.co.za STUDIO C MANUFACTURING JEWELLERS Contact: Chris Van Rensburg Tel: +27 (0) 11 642 7826 E-mail: chris@studioc.co.za UNGAR BROTHERS CC Contact: Ronald Ungar Tel: +27 (0) 11 642 2018 Website: www.ungarbros.co.za E-mail: ungar1@worldonline.co.za GOLD & SILVER JEWELLERY AREMO LTD Contact: Rainer Goetze Tel: + (230) 283 7943

PROTEA DIAMONDS Contact: Natasia Roos Website: www.proteadiamonds.com Tel: +27 (0) 11 484 7205 E-mail: natasia@proteadiamonds.co.za

STAND NO. D10

RAFS DESIGN

GOLD & SILVER JEWELLERY; MICROSETTING DESIGN AND 3D SERVICE ON MASTER PIECES COCO D’OR LTD Contact: Ailesh Cahoolessur Tel: + (230) 5910 9049 E-mail: cocodor2011@gmail.com GOLD JEWELLERY SMS LTD Contact: Rihan Beeharry Panray Tel: + (230) 204 9595/5251 9575 E-mail: rihan.beeharry-panray@smsltd.mu LAB GROWN DIAMONDS JOZI DIAMONDS Contact: Sam Sabbagh Tel: +27 (0) 83 979 0515

E-mail: aremoltd@intnet.mu

E-mail: ssabbagh@mweb.co.za;

ATELIER M ARTISANAT FANTAISIE

Website: ww.jozidiamonds.com

Contact: Mahesh Ptatap Tel: + (230) 593 68 177

samuel@jozidiamonds.com

RADIANT DIAMONDS (PTY) LTD

E-mail: mpcl.adm@gmail.com

Contact: Roger Lappeman

CLAUDOR LTD

E-mail: lappeman@law.co.za;

Contact: Claudius Payet Tel: + (230) 5811 1463/5711 3343 E-mail: claudorltd1605@gmail.com

STAND NO. D10

Tel: +27 (0) 11 447 3590 lappemancaron@gmail.com Website: www.radiantdiamonds.co.za

MATERIAL SUPPLIERS

E-mail: adri@isikhova.co.za (Editorial);

PACKAGING & DISPLAY

ian@isikhova.co.za (Sales)

DISPLAY CREATIONS

JEWELLERS’ NETWORK

Contact: Sury Patel

Contact: Sancia Mincher

Tel: +27 (0) 11 837 7700 E-mail: sury@displaycreations.co.za;

Tel: +27 (0) 10 030 0888

accounts@displaycreations.co.za

Website: www.jewellersnetwork.co.za

Website: www.displaycreations.co.za

E-mail: sancia@jewellersnetwork.co.za

P.S.B. THE JEWELCO Tel: +27 (0) 84 464 2196 Contact: Pre Bhadersein E-mail: bhaderseinind@gmail.com PEARLS

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BYL Full page Diamond and Jewellery Wholesaler.pdf

BYL Full page Diamond and Jewellery Wholesaler.pdf

1

2019/04/30

2:40 PM

BYL Full page Diamond and Jewellery Wholesaler.pdf

1

2019/04/30

2:40 PM

1

2019/04/30

2:40 PM

Baselworld moving in new directions

SA

R36,00 (incl

Celebrating 90 years of being the industry’s only trade journal

Jewellery News

BYL Full page Diamond and Jewellery Wholesaler.pdf

SA

VAT)

The South African Mint announces Big Five coin programme

VAT)

SA Jewellery News of being the industr welcomes new y’s onlycolumnist trade journal

Celebrating 90 years

Jewellery News

NICK THE PEARLMAN T/A UNLIMITED PEARLS

SA

AUGUST 2019

Contact: Nick Husselman

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Website: www.nickthepearlman.co.za E-mail: nickthepearlman@worldonline.co.za;

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A rare African gem Cape Town vs Johannes burg – where are retailers really winn ing?

njhusselman@gmail.com SHUVAL PEARLS ISABELLA JEWELLERS & REFINERS CC Contact: Isabella Kobela Tel: +27 (0) 11 334 5919 Website: www.isabella-refi ners.co.za E-mail: meiki@isabella-refi ners.co.za; isabella@isabella-refi ners.co.za

Contact: Mali Shuval Tel: 083 77 88 282

SA JEWELLERY NEWS Contact: Adri Viviers Tel: +27 (0) 11 883 4627 E-mail: adri@isikhova.co.za

Email: shuvalpearls@gmail.com SERVICES TO THE INDUSTRY BRINKS SA (PTY) LTD Contact: Thuli Ndlovu Tel: +27 (0) 11 334 1793 Website: www.brinks.com E-mail: thuli.ndlovu@brinksglobal.com GAUTENG INDUSTRIAL

JEWELLEX SHOW SPECIAL! Receive a 20% discount on all MetCon silver findings plus free delivery.

Valid from 05-08 October 2019, while stocks last.

DEVELOPMENT ZONE Contact: Ayub Mayet Tel: +27 (0) 10 001 9120 Website: www.gidz.co.za

THE JEWELLERY COUNCIL OF S.A.

E-mail: ayubm@ggda.co.za

Contact: Lorna Lloyd Tel: +27 (0) 11 484 5528

GS101 (PTY) LTD T/A

Website: www.jewellery.org.za

IBV GOLD (PTY) LTD - JOHANNESBURG METAL CONCENTRATORS SA (PTY) LTD Website: www.metcon.co.za Tel: PTA +27 (0) 12 000 4440 CT +27 (0) 21 510 0770 E-mail: info@metcon.co.za

E-mail: elsad@jewellery.org.za;

Contact: Melissa Narainsamy

lornal@jewellery.org.za;

Tel: + 27 (0) 11 783 6101

admin@jewellery.org.za

Website: www.ibvgold.com E-mail: melissa@ibvglobal.com ISIKHOVA PUBLISHING & COMMUNICATIONS

STAND NO. B06

Tel: +27 (0) 11 883 4627 Website: www.isikhova.co.za

STAND NO. D10

STAND NO. D02

SILICONE RINGS CORE ACTIVE BRAND (PTY) LTD Tel: +27 (0) 79 881 7779 Contact: Warrick Cartey E-mail:warrich@coresiliconerings.com Website: www.coresiliconerings.com SILVER JEWELLERY

Tel: + 27 (0) 72 739 6800/ +27 (0) 83 618 3309

farouk@jeweltec.co.za;

Website: www.phatsimajd.com

iqbal@jeweltec.co.za

E-mail: orders@phatsimajd.com LIPMAN & SON REG & PHIL JEWELLERY (PTY) LTD

Contact: Ian Lipman

Contact: Boitshepo Philardelphia Mongale

Tel: +27 (0) 21 424 3371

Tel: +27 (0) 53 831 1570 / +27 (0) 79 619 4137

Website: www.lipmanson.co.za

E-mail: mongaleboitshepo@gmail.com

E-mail: ian@lipmanson.co.za

RMK MARKETING

RAPID 3D JV (PTY) LTD

Contact: Kishan Padiachy

Contact: Pauline Bullock

Tel: +27 (0) 82 070 3251

Tel: +27 (0) 861 000 185

E-mail: padiachykishan@gmail.com

Website: www.rapid3d.co.za E-mail: Sales@rapid3d.co.za

SA JEWELLERY I m p o r t e r s a n d W h o l e s a l e r s o f S t e r l i n g S i l v e r, Stainless Steel, Fashion Jewellery and Scarves

Visit our “Cash & Carry” Jewellex Stand ANNA-B JEWELLERY Contact: Anna-B Zetler Website: www.annab.co.za Tel: +27 (0) 21 481 1023 E-mail: orders@annab.co.za

STAND NO. A14

ITALCHAIN JEWELLERY WHOLESALE Contact: Sofia Maria Costaras Tel: +27 (0) 61 719 1886

Contact: Peter Fisherman

SETH JEWELLERY FINDINGS

Tel: +27 (0) 11 025 3030

Contact: Colin Brandt

Website: www.sajewellery.co.za

Tel: +27 (0)11 640 2245

E-mail: info@sajewellery.co.za;

Website: www.sethfindings.co.za

teresa@sajewellery.co.za;

E-mail: sethj@icon.co.za

info@diamondscolored.co.za SPECTROMETER TECHNOLOGIES SOMETHING SPECIAL IN JEWELLERY

Contact: Laiken Chetty

Contact: Mark Hammerschlag

Tel: +27 (0) 21 905 0476

Tel: +27 (0) 11 544 1500

Website: www.ustech.co.za

Website: www.somethingspecial.co.za

E-mail: marketing@ustech.co.za

E-mail: mark@somethingspecial.co.za; monica@somethingspecial.co.za

TRADE AND INVESTMENT PROMOTION AGENCY ECONOMIC DEVELOPMENT

STUDIO SILVER

BOARD - MAURITIUS

Contact: Robert Cameron

Contact: Randhir Guirdharry/Shakeel Jaulim

Tel: +27 (0) 82 707 2971

Tel: + (230) 203 3800

E-mail: info@studio-silver.co.za

Website: www.edbmauritius.org E-mail: shakeel@edbmauritius.org;

VERSITRADE

Randhir@edbmauritius.org

Contact: Wenda Currie

Website: www.italchain.com

Tel: +27 (0) 82 579 2058

E-mail: italchain@gmail.com

E-mail: versitrade@worldonline.co.za

PLEASE NOTE: JADE SOUTH AFRICA

TOOLS & EQUIPMENT

Contact: Rhys Van Vyk

All information supplied was correct at the time of going to

Tel: +27 (0) 21 883 8974

CAPE WATCH TOOLS & JEWELLERY SUPPLIES

Website: www.jade-sa.co.za

Contact: Tennille Hoge

will be included daily in Jewellex

E-mail: rhys@jade-sa.co.za;

Tel: +27 (0) 21 424 8261

Today which will be distributed at

Website: www.capewatch.co.za

the show. For queries, contact the

L’ART DU VERRE

E-mail: tkh@capewatch.co.za;

Contact: Francesca Sylvie

cawatch@iafrica.com

print. A floorplan with all exhibitors

JCSA on tel: (011) 484 5528.

Tel: + (230) 57596021 Website: www.lartduverre.com E-mail: lartduverre@live.fr PHATSIMA JEWELLERY DESIGNS Contact: Nontando Molefe

JEWEL TEC Contact: Iqbal Seedat Tel: +27 (0) 31 205 5111 E-mail: info@jeweltec.co.za;

STAND NO. D10

THE JEWELLEX AFRICA 2019 COMMITTEE WOULD LIKE TO THANK OUR SPONSORS: Anglo Platinum Jewellex Cocktail Function

Brinks Lanyards

BYL Diamonds Registration

Rand Refi nery Jewellex Business Breakfast

Protea Diamonds Carrier Bags

Metal Concentrators Coffee Shop Jewellery Council Collection Awards Design Competition

Cape Precious Metals Chill Lounge Jewellery Council Collection Awards Design Competition Gemfi elds Wi-Fi CAPE PRECIOUS METALS

EGL South Africa Branded Pens IBV Gold Water bottles

Ekurhuleni Jewellery Project Winner Trophies Jewellery Council Collection Awards Design Competition

CJR Gift Sales Gift Prize Treger Brands Retail Gift Prize

Bryte Insurance Gift Prize

Treger Jewellery Company Gift Prize

Goliath & Goliath – Melville Comedy Club Gift Prize

The DTI DTI Exhibitor Pavilion

Specialist supplier of fine quality Tanzanite Foundation certified loose tanzanite and certified Tanzanite Blue jewellery.

TM

TM

www.tanzanitecompany.co.za marilyn@tanzanitecompany.co.za C +27 82 601 3621 warren@tanzanitecompany.co.za C +27 83 231 8919 P.O Box 85084, Emmarentia, 2029 T +27 11 446 5900 F +27 86 614 7433