SA Jewellery News (SAJN) • December 2022/January 2023

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jewellerynews

DECEMBER 2022 / JANUARY 2023
SA
of
WE LOOK AT Time to reflect and look ahead How
power sales success 94 celebrating years HOLIDAY ISSUE International event calendar 2023
PlatAfrica 2022: In the name
#hope
neuroscience can

WE RESHAPE VALUE WITH EVERY GRANULE

There was a time when value in the industry was measured only in purity, and weight, but today provenance and ethical background play an important part in value. Which is why we are always evolving how we source our metal. Our commitment to responsible business practices and sourcing, allow us to not only preserve our business, but our people, product and planet.

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contents

10. NEWS

• Rough Diamond Dealers Association of SA elects new Executive Committee

• Free Jewellex365 exhibitor subscription for JCSA members

• Bruce Cleaver steps down as De Beers CEO

• GIA joins Watch & Jewellery Initiative 2030

• SSEF and UNIMEC introduce the world’s most precise automated small synthetic diamond screener

• Pandora ME announces customisable styles in gold finishes

16. COVER FEATURE

Hosted annually by Anglo American Platinum, Metal Concentrators and Platinum Guild International (PGI) India, this year’s theme – #Hope – was developed in collaboration with PGI India and was inspired by the COVID -19 pandemic and the commitment to sustainability in a modern world facing numerous challenges.

18. TIME TO REFLECT AND LOOK AHEAD

The end of the year is a time to reflect, take stock of the year past and plan for the one ahead, says Lorna Lloyd, CEO of the Jewellery Council of SA (JCSA).

21. MONTHLY EDUCATIONAL INSERT

An SA Jewellery News and Jewellery Council of SA initiative –extracts from Gems and Jewellery: The South African Handbook.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 6 CONTENTS
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30. CRAFTED LOCALLY, CREATED UNIQUELY

Nqobile Nkosi, renowned local jewellery manufacturer and owner of NQ Jewellery, came up with an idea for promoting unique, local jewellery designs and crafts. Inspired by his love for locally produced jewellery pieces, the Johannesburg-based jewellery-maker established The Jewellery Village in Montecasino.

32. SA MINT BRINGS JOY TO COLLECTORS AND ACADEMICS ALIKE

Collecting seems to be a common human impulse which underlies many popular hobbies. When collecting coins, the attraction ranges from the coins’ intrinsic beauty and their high standard of craftsmanship, design and metal make-up (some including precious metals like gold, silver or platinum) to their historical significance.

36.

NEURO-SELLING MAKES SELLING

A NO-BRAINER

Greek philosopher Aristotle said that the three vital elements of successful persuasion were logic, emotion and ethics. Although the world has certainly undergone monumental changes since the years 384-322 BC, the era in which Aristotle developed the persuasion triad, it turns out that he was onto something, writes Anna-Mart van Wyk, founder of the My Therapy Neuro-Behavioural Coaching Programme.

41. MAKE A DATE

THE DECEMBER BIRTHSTONE

Tanzanite is the exquisite blue-purple variety of the mineral zoisite which is found in only one part of the world. Named for its limited geographic origin in Tanzania, the stone has quickly risen to popularity since its relatively recent discovery.

Official Journal of the Jewellery Council of South Africa and the Diamond Dealers’ Club of South Africa. www.jewellery.org.za www.ddcsa.co.za

for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. SA Jewellery News© 2022/2023. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers. ISSN 1817-5333.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 7
CONTENTS
The views expressed in this publication are not necessarily those of the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, the editor nor the publisher can be held
responsible
International industry event calendar 2023

Editor's note

GRATITUDE IS A POWERFUL SENTIMENT.

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you’ll never have enough,” said American chat show queen Oprah Winfrey. So this year, before 2023 comes knocking, let us take the time to say “thank you”.

On behalf of everyone at SAJN, thank you to our loyal readers and advertisers for your wonderful support over the past year. We are humbled by it and do not take it for granted.

It has been 94 years since the first issue of SAJN was published and since then, the magazine has become an important journal in the field of gemstones, jewellery and watches. In every issue, we strive to bring you content that is relevant and of value and I thank you not only for reading it, but for engaging with us this past year.

I also want to remind you that all content from previous issues is available on ISSUU so that it can continue to be read and we hope you will continue finding value in it.

I am also grateful to all those who have

shared their views, experiences, challenges and hopes with us this past year. Thank you for sharing your unique journeys with us.

Above all, I want to thank the amazing SAJN team. It is a great privilege to work with each of you every day. Thank you for your dedication, positive attitude and passion, despite the many challenges we have faced these past three years. I am extremely thankful to grow and learn with each one of you.

As the festive season steadily brings 2022 to its last few days, there is immense reason for us to rejoice. May our expression of gratitude spill over to embrace and include everyone who has touched our lives and made them happier.

I hope that you will find time to rest and recharge. We, too, will be winding down a little, resuming again on 9 January.

Adri Viviers

Anglo American Platinum announced the winners of the 23rd PlatAfrica jewellery design and manufacturing competition during a gala award ceremony held on 28 October at The Wanderers Club in Johannesburg. Hosted annually by Anglo American Platinum, Metal Concentrators and Platinum Guild International (PGI) India, the awards contribute to showcasing local jewellery manufacturing and design talent and building a pipeline of talent in the South African platinum jewellery design and manufacture industry by providing skills development among local jewellers, artisans and students. In doing so, the competition supports local beneficiation of jewellery for global consumers through locally sourced quality platinum as a jewellery metal of choice.

Publishing Director/Editor-In-Chief:

Jason Aarons

Cell: 074-400-6677

E-mail: jason@isikhova.co.za

Editor: Adri Viviers

Tel: +27 (0)11 883-4627

Cell: 084-261-1805 E-mail: adri@isikhova.co.za

Managing Director: Imraan Mahomed E-mail: imraanm@isikhova.co.za

Director Brand Strategy: Jenny Justus Cell: 083-450-6052

E-mail: jenny@isikhova.co.za

Creative Director: Joanne Brook E-mail: joanne@isikhova.co.za

Operations Director: Thuli Majola Tel: +27 (0)11 883-4627 E-mail: thuli@isikhova.co.za

Advertising Sales: Tel: +27 (0)11 883-4627 Cell: 083-450-6052

Copy Editor: Anne Phillips

Distribution: Ruth Dlamini

SA Jewellery News is published by: Isikhova Media (Pty) Ltd,

Physical: 10th Floor, Metal Box, 25 Owl Street, Milpark, Johannesburg, South Africa.

Website: www.isikhova.co.za

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Happy reading and enjoy the holiday season!
ON THE COVER DECEMBER 2022 JANUARY 2023 jewellerynews SA PlatAfrica 2022: In the name of #hope WE LOOK AT Time to reflect and look ahead How neuroscience can power sales success 94cel g r HOLIDAY ISSUE International event calendar 2023
DECEMBER 2022 / JANUARY 2023 jewellerynews SA PlatAfrica 2022: In the name of #hope WE LOOK AT Time to reflect and look ahead How neuroscience can power sales success 94e b a g y s HOLIDAY ISSUE International event calendar 2023

Rough Diamond Dealers Association of SA elects new Executive Committee

The Rough Diamond Dealers Association of SA recently announced its new Executive Committee for the ensuing year.

Jan Nortje was elected Chairperson, while Trevor Temkin, Ian Lutrin, Nash Parag, Lior Sitton, Pappie Mokoena and Claudia Bompani were elected committee members.

Free Jewellex365 exhibitor subscription for JCSA members

Jewellery Council of SA (JCSA) members can now sign up to activate their free exhibition subscription on the Jewellex365 online B2B platform until the end of August 2023.

Launched by the JCSA in June this year, the Jewellex365 online B2B platform has been developed in line with the global digitalisation of jewellery business platforms. “It’s a natural and much-needed online resource and an integral part of how we do business and collaborate,” says Lorna Lloyd, the JCSA’s CEO. “The council had no hesitation in investing in this platform and its development – based on research and excellent feedback – and the clear need to keep our industry moving forward.”

Jewellex365 offers a fantastic opportunity for sellers and buyers to connect directly with

More brands sign up to sustainability effort

The Watch and Jewellery Initiative 2030 (WJI) has admitted nine new members as it expands its work to ensure sustainability in the industry.

Watchmakers A Lange & Söhne, IWC Schaffhausen, Jaeger-LeCoultre, Panerai and Piaget have joined the programme, as have

jewellers Mattioli, Rubel & Ménasché and Pandora, as well as diamond supplier Dimex on, the organisation said.

They have added their names to an exist ing membership that includes Kering – the owner of Boucheron, Gucci and Pomellato

Bruce Cleaver steps down as De Beers CEO

Bruce Cleaver will exit his role as De Beers CEO at the beginning of 2023. He will be replaced by Al Cook, who is currently Executive Vice-President of International Exploration and Production at Norwegianbased energy company Equinor.

“Cook brings more than 25 years of international leadership experience,” says De Beers Chairperson Duncan Wanblad. “I believe his multi-disciplinary strategic skills set and strong personal conviction and values are

ideally suited to the nature of De Beers.”

Cleaver will become Co-Chairperson of De Beers alongside Wanblad, who is also the CEO of parent company Anglo American.

During his six-year tenure, Cleaver oversaw the redesign of sightholder agreements, the creation of the Tracr diamond-tracking system and the launch of Lightbox, De Beers’ labgrown diamond business. He also entrenched the company’s Building Forever sustainability programme as part of its core strategy, among

RJC names Edward Asscher as Vice-Chairperson

The Responsible Jewellery Council (RJC) has appointed World Diamond Council (WDC) President Edward Asscher as Vice-Chairperson at its first in-person board meeting since the start of the pandemic.

In addition to serving his second term as head of the WDC, Asscher, who was elected at

the 6 October meeting in London, is the founder of the Royal Asscher Diamond Company, the RJC said. He was also Vice-Chairperson of the European Council of Diamond Manufacturers and President of both the International Diamond Manufacturers Association and the International Diamond Council.

each other and is marketed to the industry via the JCSA’s website, social media and e-mail.

Sellers will be able to continuously upload and display new products and services throughout the year, which will encourage an ongoing flow of potential buyers.

Both exhibitors and buyers are vetted upon registration.

Members and non-members are invited to apply. Non-member pricing can be viewed at: https://jewellex365.co.za/pricing/

For further information, contact Kirsten Lenton on e-mail: kirstenl@jewellery.org.za.

– as well as Cartier, Chanel Horlogerie Joail lerie, Montblanc, Rosy Blue and Swarovski.

Cartier and Kering launched the WJI in October 2021 with the aim of building climate resilience, preserving resources and fostering inclusivity.

other achievements listed by the organisation.

“Bruce has led De Beers with distinction, evolving the company’s strategic vision to ensure that consumers’ desire for diamond jewellery is at the very heart of decisionmaking across the diamond pipeline,” says Wanblad. “He’s successfully expanded De Beers’ horizons for the longer term and reinforced the company’s unquestioned leadership position. I look forward to his contribution as Co-Chairperson.” – Rapaport

“I trust that my long experience serving the industry will contribute to meeting [the RJC’s] goals and those of its members,” says Asscher. “In particular, I'm committed to RJC’s inclusivity. As President of the World Diamond Council, I'm well aware of the challenges involved in repre senting all participants in our industry.”

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 10 NEWS

GIA joins Watch & Jewellery Initiative 2030

The Gemological Institute of America (GIA), an industry leader in gemmological research, education and science-based gem evaluation, joined the Watch & Jewellery Initiative 2030 (WJI 2030) as part of the institute’s ongoing commitment to collaborative efforts to advance sustainability in its operations and activities, as well as throughout the global gem, jewellery and watch industry.

“We’re very proud to support the ambitious goals and aspirations of the WJI 2030 as an extension of our commitment to a more sustainable future for the world, our industry and our institute,” says Susan Jacques, the GIA’s CEO. “We look forward to drawing on our expertise, resources and

focus in protecting consumers to support this important new initiative.”

The Co-Chairpersons of the WJI 2030, President Cyrille Vigneron, CEO of Cartier International and Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer of Kering, stated: “We welcome the GIA to the WJI 2030 as the first gemmological research, education and laboratory organisation to join us. The WJI wants to grow naturally through purpose-driven leadership. The institute, with its expertise and mindset of positive change, will bring great added value to building a strong, inclusive and impactful framework for our initiative.”

Speaking before the first WJI member workshop held on 26 October in Paris, France, Iris van der Veken, WJI 2030 Executive Director and Secretary-General, said: “We’re very pleased to welcome the GIA. It brings with it a deep commitment to consumer protection, an unparalleled understanding of the industry, a commitment to science-based standards and a well-deserved reputation for independence and trust.”

At the same event, Johanna Levy, the GIA’s Vice-President of Environmental, Sustainability and Governance Programmes, said: “Supporting

the WJI 2030 will build on the GIA’s many existing sustainability initiatives. Our next steps are to carefully document our footprint and set science-based targets to reduce it.”

As an affiliate member, the GIA will work with the WJI to develop robust ESG content for its industry-leading education programmes in helping to prepare the next generation of industry leaders to advance sustainability within the framework of the UN Sustainable Development Goals.

Earlier this year, the GIA committed to issuing only digital gemmological reports by 2025, avoiding the use of 20 tons of paper and 18,5 tons of plastic each year and reducing shipping-related carbon emissions. The GIA also added the GIA Source Verification Service to its gem origin programmes, addressing the consumer desire and market need for verified diamond source information. Another programme, the GIA gem guide for artisanal miners – launched in 2017 – continues to make a verifiable, positive impact on the livelihoods of individuals (many of them women) and mining communities in East Africa. The GIA has been a member of the UN Global Compact since 2012 and is a long-time member of the Responsible Jewellery Council.

screener

The Swiss Gemmological Institute (SSEF) and UNIMEC SA, a robotics company also headquartered in Switzerland, have announced the release of the ASDI-500, a new version of the Automated Diamond Spectral Inspection device. Able to screen very large quantities of round, colourless, polished melee, detecting and extracting synthetics and simulants from among the natural diamonds, the ASDI-500 is the only such system operating today which has the degree of precision needed to handle stones as small as 500 microns (0,5 mm) in diameter.

When it was introduced eight years ago, the ASDI was the first device able

to automatically screen large batches of colourless diamonds. It was developed to protect the integrity of the Swiss watch and jewellery industry, which – as major consumers of melee – must able to ensure that undisclosed synthetics and simulants are not being sold as natural diamonds.

Prior to the release of the ASDI-500, no automatised authentication solution was available for very small melee. The new device is able to analyse round, polished diamonds ranging in diameter from 0,50-3,80 mm, operating at an unmatched average sorting speed of 700 stones per hour. The machine can detect all colourless synthetic diamonds, both HPHT and CVD-grown, as well as diamond simulants.

“The ASDI-500 is the first-ever automatic machine to fill the gap between approximately 0,50 mm and 1,00 mm,” explains Jean-Pierre Chalain, Director of the SSEF's diamond

department. “To an uninformed person, this gap may seem insignificant, but traders and consumers of melee know that it represents millions of diamonds per month.”

UNIMEC integrated within the ASDI-500 its extremely fast pick-and-place robot, which has an astounding positioning precision of five microns.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 12 NEWS
SSEF and UNIMEC introduce the world’s most precise automated small synthetic diamond

Pandora ME announces customisable styles in gold finishes

For the first time, Pandora is presenting customisable styles in gold finishes to the Pandora ME collection, along with more statement symbols than ever before.

Pandora’s newest statement link chain bracelets and necklaces are hand-finished in 14ct gold plating and sterling, with strings of freshwater cultured pearls introducing a fresh texture to the versatile pieces.

“When you introduce gold, everything’s seen in a new light – for example, our iconic chains are immediately transformed,” say Ficarelli and Francesco Terzo, VP Creative Directors at Pandora.

New mini-dangle and medallion designs bring unique symbolism to the collection, with pieces inspired by mysticism and spirituality. Fresh stacking rings and earrings with lines of cubic zirconica pavé also provide new canvases for creativity.

Pandora designs, manufactures and markets hand-finished jewellery. Its pieces are sold in more than 100 countries through 6 400 points of sale, including more than 2 400 concept stores.

Headquartered in Copenhagen, Denmark,

Pandora employs 27 000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. The brand is committed to sustainability and will use only recycled silver and gold in its jewellery by 2025, as well as halve greenhouse gas emissions across its value chain by 2030.

Reform of Kimberley Process essential, says WDC President

If the Kimberley Process (KP) does not adopt the reforms necessary to ensure that its rough certification scheme remains relevant in a changed world, natural diamonds could lose relevance with the new generations of socially conscious diamond consumers, said WDC President Edward Asscher in his recent address to the opening session of the KP Plenary in Gaborone, Botswana.

With the KP about to mark the 20th anniversary of the launch of the Kimberley Process Certification Scheme (KPCS) in January 2003, it is important that the international forum does not rest on the laurels of its early successes, the WDC President stressed.

“The KPCS today offers incomplete solutions, for the current definition of ‘conflict diamonds’ is ineffective in preventing all instances of systemic violence,” said Asscher.

The 2022 KP Plenary is expected to approve a new ad hoc committee to oversee the next review and reform cycle, which is undertaken every five years. The conflict diamond definition, which has remained unchanged since 2003 and applies only to

rough diamonds financing civil war, will be at the top its agenda.

“We were unable to reach consensus in the previous review and reform cycle about how it may be possible to reference violations of human rights in the conflict diamond definition,” the WDC President said. “However, in the past two years, the centrality of human rights has been formally recognised by the KP Plenary.”

At the previous plenary meeting in November 2021, the KP ratified Frame 7, which defines the key requirements for responsibly sourcing rough diamonds in the supply chain. It specifically cites the protection of human rights.

“Frame 7 was an important step in the right direction,” said Asscher. “It also fell in step with the WDC’s revised System of Warranties, which was launched in 2021. But we now need to close that circle, which means finally amending the conflict diamond definition.”

The 2022 KP Plenary is taking place in the shadow of the war in Ukraine. “As I stated publicly, irrespective of what my colleagues may feel personally about the dreadful

events in Central Europe, a war between two sovereign states clearly falls outside the current mandate of the KP. That's a fact and we'd be compounding a tragedy if we allowed the war in Europe to damage what we're able to achieve in Africa,” he said.

“For the World Diamond Council, our neutrality is an iron-clad rule,” the WDC President continued. “The industry we represent covers the entire globe.

“Nonetheless, while we're neutral, we're not morally indifferent. We have clear guidelines. All people should be able to operate safely and securely, without fear of violence or suppression. All law-abiding members of our industry should be granted access to the distribution chain and be allowed to earn fair value for their efforts and ingenuity. Furthermore, the people and communities of all countries fortunate to be blessed with natural diamond resources, and the countries where polished diamonds are processed, should be able to realise the full economic and social benefits that these natural diamonds are able to provide,” said Asscher.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 13 NEWS
“New mini-dangle and medallion designs bring unique symbolism to the collection, with pieces inspired by mysticism and spirituality.”

An intricate neckpiece of beads and platinum, influenced by traditional Zulu beadwork and designed and manufactured by Samantha Vincent from the Durban University of Technology, took the top honours at this year’s PlatAfrica jewellery design and manufacturing competition.

Hosted annually by Anglo American Platinum, Metal Concentrators and Platinum Guild International (PGI) India, the awards contribute to showcasing local jewellery manufacturing and design talent and building a pipeline of talent in the South African platinum jewellery design and manufacture industry by providing skills development among local jewellers, artisans and students. In doing so, the competition supports local beneficiation of jewellery for global consumers through locally sourced quality platinum as a jewellery metal of choice.

For the first time this year, the jewellery pieces were also available for purchase via an online action. On the evening, 18 pieces were sold for more than R450 000. The remaining pieces are for sale on the PlatAfrica online shop.

2022 PlatAfrica

– bigger, better and bolder in the name

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 COVER
FEATURE
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(Right): Professional winner – Gathered by Samantha Vincent of the Durban University of Technology. (Above): Professional second place and People's Choice Award-winner – Themba Elihle or Beautiful Hope armpiece by Mandlenkosi Moses None and Nnete Koketso Mokgothu. (Right): Student second place – Resilience ring by Ditebogo Sesana of Rare Earth Creations.

name of #hope

This year’s theme – #Hope – was developed in collaboration with PGI India and was inspired by the COVID -19 pandemic and the commitment to sustainability in a modern world facing numerous challenges.

Speaking at the award ceremony, Natascha Viljoen, CEO of Anglo American Platinum, said: “PlatAfrica is a demonstration of our commitment to reimagine mining to improve people’s lives, exposing the talented and dynamic selection of finalists to access and use platinum metal, allowing them to expand to much greater possibilities with their creative talents. I'm proud and extremely impressed by how each of you has translated your concepts,

designs and creativity to the theme of #Hope using platinum. Despite the challenges that COVID -19 has put us through, we've emerged stronger, inspired and even more hopeful. It's for this very reason that we're able to draw inspiration from platinum – its malleability, strength and ability to withstand pressure and heat. Our finalists drew on these qualities to create imaginative and intricate pieces. They've proven that they can use their skills, creativity and discipline to create beauty. This reveals the enormous calibre of talent in our local

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 15
COVER FEATURE
(Below): Student winner – Two Sparrows ring by Phillip Vorster of Rare Earth Creations.

This year, PlatAfrica featured a whopping 185 entries from the student/apprentice and professional categories.

industry that came together to produce these magnificent works of art.”

The competition is one of the market development initiatives through which Anglo American Platinum contributes to the local platinum industry. This year, PlatAfrica featured a whopping 185 entries from the student/apprentice and professional categories. Judges looked for creativity, originality and interpretation of the #Hope theme, as well as technical excellence.

Designers were tasked with creating innovative pieces that embraced sustainability while speaking to new perspectives,

interconnectedness, and transitions brought about by their COVID -19 experiences. The pieces were also expected to represent sustainability in their design, demonstrate modernity and inclusivity, and have a cultural expression of homegrown design.

This year's winners in the Professional category are:

1. Samantha Vincent from the Durban University of Technology is the overall winner in this category for her traditionally inspired adornment, Gathered, a neckpiece of beads and platinum.

3. Aimee Bredenkamp

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 16
COVER FEATURE
2. Mandlenkosi Moses None and Nnete Koketso Mokgothu from TPI – Mo Nkosi & Nnete Jewellers are the first runners-up for their Ithemba Elihle – Beautiful Hope design piece that speaks to a sense of belonging to the African continent. from Prins and Prins Diamonds is the second runner-up for her magnificent Radiating Hope ring design. (Left): Professional third place – Radiating Hope ring by Aimee Bredenkamp of Prins and Prins Diamonds. (Above): Student third place – Interlinked earrings by Jané Schoeman of Prins and Prins Diamonds. (Right): Power to Empower two-sided pendant by Kim Nel of Van Deijl Jewellers.

COVER FEATURE

4. Rajesh Shah from J Hind Jewellers is the third runner-up for his glorious pendant, Elpis, which means “hope” in Greek.

The winners in the Student/Apprentice category are:

1. Phillipus Wilhelmus Vorster from Rare Earth Creations is the overall winner in this category for his innovative Two Sparrows ring inspired by a Bible passage in Luke 12

2. Ditebogo Sesana, also from Rare Earth Creations, is the first runner-up for his distinctive Resilience ring design.

3. Jané Schoeman from Prins and Prins Diamonds placed third for her Interlinked pair of platinum earrings that spoke to the value of connection and community.

4. Bob Tshidiso Kolatsoeu from Pneuma Jewellers placed fourth for his interesting neckpiece, Born to Rebuild PlatAfrica winners receive a cash prize, media exposure and the opportunity to participate in an all-expenses-paid design workshop at PGI India to learn more about

the design and manufacturing of platinum jewellery in the world’s fastest-growing market for this product. This international exposure for their innovation and technical expertise is a key attraction for those entering the PlatAfrica competition.

Mandlenkosi Moses None and Nnete Koketso Mokgothu are 2022’s People’s Choice award-winners for their Ithemba Elihle bracelet. The award and cash prize, which is sponsored by Metal Concentrators, goes to the finalist with the highest number of votes from the public on Anglo American's Facebook page. Online audiences also had the unique opportunity to experience the jewellery pieces on themselves using

augmented reality – bringing a new dimension to showcasing the unique and inspiring designs from entrants this year.

The judges also awarded special mentions to a trio of outstanding ring submissions from Mianca Grobbelaar (Prins and Prins Diamonds), Vuyani Gumede (Cape Peninsula University of Technology) and Roger Sash (Akapo Jewels).

This year’s edition of the competition saw the involvement of celebrity influencers such as Lunga Shabalala, Lorna Maseko and Kefilwe Mabote, which went a long way towards exposing the merits of platinum to broader audiences.

To buy any of the finalists' remaining pieces, visit: https://plat.africa/collections/all.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 17
(Below): Path of hope ring by Jane Merrifield of Tuesday’s Child Jewellery Design. (Right): Equilibrium bracelet by Chris van Rensburg of Studio C Manufacturing Jewellers. (Above): Angel Anchor necklace by Thembani Gobingca of Cape Peninsula University of Technology. (Right): Elpis pendant by Rajesh Shah of J Hind Jewellers

Time to reflect and look ahead

The end of the year is a time to reflect, take stock of the year past and plan for the one ahead, says Lorna Lloyd, CEO of the Jewellery Council of SA (JCSA).

THE PAST YEAR HAS CONTINUED WITH tough market conditions for the jewellery industry. We now face new challenges such as load-shedding and rising fuel prices. Post-COVID-19, jewellers are picking up the pieces and although future prospects and opportunities grow in this new environment, it may take years to get to where they once were.

With the Christmas season looming, we have seen an increase in business activities and we are looking forward to an increase in sales.

The JCSA has continued to assist members with important issues that affect their businesses.

One of the most important legislative changes has been the new VAT regulations which introduced the Domestic Reverse Charge (DRC) that affects vendors buying and selling gold and gold jewellery. We have provided members with resources and offered guidelines, webinars and online question-and-answer sessions, with the assistance of Metal Concentrators tax experts and ENSAfrica, which have provided amazing support to the industry.

jewellery retailers and their offerings directly to the consumer through online store traffic and foot traffic in stores. It also ensures that consumers can refer to the JCSA members’ code of conduct to buy jewellery with confidence.

You may recall that the council was unable to embark on any projects between 2020 and 2021 due to the COVID-19 pandemic. As with any other business, the JCSA needs to remain sustainable and we once again resumed our projects in 2022.

winter wonders

The council has worked very closely with E&Y since November 2021, which was appointed and funded by the Department of Trade, Industry and Competition and the Industrial Development Corporation to analyse the challenges and opportunities experienced by the jewellery manufacturing industry in SA. Their report was published recently, a copy of which has been circulated to government and industry.

The JZA consumer retail magazine, which was officially endorsed by the JCSA, continues to be published and brings

Our first project, launched in April over the Mother’s Day weekend, was an opportunity for retail and manufacturing retail jewellers to sell jewellery at a popup shop in the Eastgate Shopping Centre. Unfortunately, the show was cancelled, as we believed it was too soon after the coronavirus lockdowns and many jewellers were not yet in a position to participate.

The Jewellex365 online business-tobusiness platform was launched at the

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 18
MESSAGE FROM THE CEO
WINTER 2022
ciallyendorsed theJewelleryCouncilof SouthAfrica(JCSA)
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theJewelleryCouncil SouthAfrica(JCSA)
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MESSAGE FROM THE CEO

end of 2021, giving suppliers, wholesalers, manufacturers and other supporting industries an opportunity to sell goods and services to the trade.

This is a fantastic initiative that will facilitate business opportunities between local and global trade. Exhibitors are able to continuously upload and display new products and services throughout the year, which will encourage an ongoing flow of potential buyers.

Members have been offered free participation on the platform until the end of August 2023. The offering is also open to non-members at a cost.

An exciting project which the JCSA hosted for the first time was ShopJewellex, a retail consumer jewellery show held over the Black Friday weekend on Saturday, 26 and Sunday, 27 November at Montecasino.

ShopJewellex presented the latest collections, designs and jewellery trends from some of the country’s best-loved jewellery retailers and designers and an array

of emerging designers as well. The event presented a golden opportunity for jewellers to sell their collections directly to the public and is set to become the consumer shopping experience of the year!

We aim to create an experience for the consumer that will be lasting, from sipping champagne at the entrance to lucky draw prizes of jewellery sponsored by our exhibitors. Then there are the hotel and restaurant giveaways. The JCSA will also present a lucky draw prize of two diamonds, which will be a huge attraction to the show.

The council continues to assist members with important business tools such as special group rates on e-commerce websites. Through these, small jewellers can have an online presence and sell jewellery online at a reasonable cost.

The Department of Trade, Industry and Competition opened funding for international shows in April this year. The JCSA made an application to the department and 16 companies were approved to exhibit at the

Jewelers International Showcase in Miami, USA, in October 2022.

Jewellex Africa has been on many of our minds and the council has received many enquiries about when this trade show will again be hosted for the industry. We are looking at the feasibility of the show. Watch this space!

Lastly, and very importantly, we continue to face huge crime challenges in the jewellery industry. By working closer with private security, the SA Council of Shopping Centres, insurance companies, the National Prosecuting Authority and SAPS, who have undertaken to give the jewellery sector priority, we will continue the fight to reduce crime.

The JCSA has also collaborated with a company that will be offering an artificial and facial recognition service to the industry. In addition, we have negotiated special rates on camera systems for member jewellers.

Members will have received a communication advising that we have moved out of our offices, as the building has been sold and we will be working remotely until early next year.

Any association is only ever as strong as the total sum of its members and we therefore invite you to participate and make use of the opportunities offered by the JCSA.

For more information on the council, its activities and how to become a part of a responsible jewellery community, visit our website at: www.jewellery.org.za; JCSA Closed Facebook for members: JCSA Members Group; Instagram. Contact us on tel: (011) 484-5528 or email: admin@jewellery.org.za

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 19
Any association is only ever as strong as the total sum of its members and we therefore invite you to participate and make use of the opportunities offered by the Jewellery Council.
Lorna Lloyd Chief Executive Officer: JCSA
For more information or to book your space, contact: Ruwayda Mahomed / 011 883 4627 / ruwayda@isikhova.co.za BI-ANNUAL DIRECTORY BOOKINGS NOW OPEN BI-ANNUAL DIRECTORY JANUARY-JUNE 2022 BI-ANNUAL DIRECTORY SPRING/SUMMER 20 22

Monthly educational

After two years' post-graduate research at Cambridge University, UK and 10 years as a senior lecturer in geochemistry and mineralogy at the University of Stellenbosch, South Africa, Dr Prins, in 1982, started Prins & Prins Diamonds, a leading supplier of diamonds, gemstones and fine jewellery in Cape Town.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 21
An SA Jewellery News and Jewellery Council of South Africa initiative
The following is an extract from Gems and Jewellery: The South African Handbook
insert
Written by Dr Petré Prins, Gems and Jewellery: The South African Handbook is an introduction to gemstones, jewellery and store management.

ISSUE 36

WINDOW DISPLAYS THAT WORK YOUR SILENT SALES PARTNER

THE BACKGROUND MATERIAL

Choose a neutral colour for display materials to ensure that your jewellery stands out. If possible, repeat in your showcases the colours used in your store décor, advertising and packaging.

Choose a material with a luxurious feel, but one which does not compete with your jewellery. Ultra-suede and velvet are popular, while matte suede materials cannot be cleaned and should be avoided. Cover both stands and floorboards with the same material to provide a uniform look.

THE LIGHTING

A mix of incandescent and fluorescent light always works best.

• Fluorescent lights have more blue wavelengths which enhance the colour of sapphires, but make rubies look purple. These lights range from “cool white” and “warm white” to “daylight”. Each type induces a different atmosphere to the showcase. An early experiment with the various types of lights will save you money in the long run. The modern energy-saving fluorescent bulbs will have a dramatic impact on your energy bill.

• Incandescent lights produce more red and yellow wavelengths under which rubies, red garnets and amethysts will look best. Remember that the heat from incandescent light will dry the air, which may damage pearls and opals. Always keep a small bowl of water in the pearl and opal showcases. A spotlight may reveal the banded nature of the inner bead of cultured pearls which indicates that the pearl has a very thin nacre layer.

• Energy-efficient quartz halogen lamps also come in various tints and sizes and have become the most popular lighting for jewellery showcases.

THE THEME

An outside window display has to be changed at least every six months. Professional display artists are normally worth their money. However, if you cannot afford such a service, copy ideas from books and other stores. A central motif in each window - such as framed prints or paintings, well-dressed mannequin busts, natural grass or roots, etcis very effective. Try not to use ring trays or boxes in your

displays. Remember that gold jewellery and pearls will be damaged if they are draped over rocks and pebbles.

THE DISPLAY

Experts believe that you should display prices in your windows, but on all items. Include an attractive card that indicates the price range for a group of items and/or describes the type of gemstone in the jewellery on display.

Do not crowd your displays if you have an upmarket image. Rather group similar items such as solitaire rings, dress rings, pavéd rings, coloured stone rings, a selection of diamond studs, gold chains, etc.

Do not display more than one of a kind in a showcase. Rather keep similar items - which may be of a different ring size or containing a lesser-quality diamond - in a tray in a drawer below the showcase. Such drawers should always be full. If items are removed from a showcase, fill their space, not with a coin that is easy to find, but with a unique disc or other item.

ISSUE 12 ISSUE 36

Clutter confuses.

Do not mix 18k white gold and platinum items, or group, for example, all green gemstones together. This will prevent customer confusion and assist in the selling process.

SHOWCASE SECURITY

You will prevent time-consuming searches for “missing” items if the layout of your showcases is properly mapped and the responsibility for their contents allocated to a specific staff member. In other words, the in and out packing of a showcase should be done by the same person who arranges its layout in the same way every day.

Lay out a group of items in a fixed number - say, three or 10 rings in a line - and a specific number of items - say, 50 per showcase. This will make it much easier to spot a missing item and will allow the responsible person to take stock every evening before the items are returned to the

Simplicity speaks clearly.

safe. If, at the end of the day, there are less than 50 items in the showcase, it is relatively easy to establish whether an item has been sold, used as a sample or stolen.

To assist with your control over showcase items, a photo of each showcase and its items can be used by the responsible staff member. However, the success of your showcase control will depend not only on the diligence of the person responsible, but also on the discipline of other sales staff using the showcase.

To limit a smash-and-grab or shoplifting loss, position the most expensive items out of easy reach or as far as possible from the doors or the front of the showcase.

It is always a good idea to spend money on proper showcase locks. Entrust to each salesperson a master key that can be used on all locks.

SHOWCASE HYGIENE

• Always wear white jewellery gloves when removing or returning jewellery to a showcase.

• Get proper velvet-lined trays to store jewellery in overnight.

• Keep jewellery spotless by allocating hand-polishing duties to the person responsible for a specific showcase.

• Vacuum your showcases on a regular basis and keep glass panels spotless.

• In a well-run, well-motivated jewellery store, the image of a bored salesperson - either sleeping or eating behind a counter while waiting for a customer - is taboo. The showroom and its cases are his/her working domain where there is always a job to be done, whether it is cleaning, polishing, counting stock or studying.

AN INTRODUCTION TO GEMSTONES ISSUE 36

FINDING AND KEEPING THE RIGHT PERSONNEL

In the diamond and jewellery industry, where trust and expertise are bedmates, the hiring of the right personnel is quite a challenge. However, motivating and keeping them are even more challenging.

Before hiring anyone, assess (write down) your needs and what you can offer potential employees, as indicated below.

SET CRITERIA FOR THE RIGHT PERSON

Are your clients upmarket, thus requiring a patient and likeable person with a customer service approach? Or do you need an aggressive “deal-maker”?

Do you emphasise team work or do you require someone who operates best in a structured hierarchy? How are your personnel compensated - by salary, commission or a combination? Some people need the security of a regular salary; others prefer the challenge of commissions only.

What future opportunities are offered by your company? What training programmes are in place? Or do you require a person who is fully qualified? In short, you need to know what type of employee you want in order to choose the right person for the job.

HOW DO YOU FIND GOOD CANDIDATES?

1. Advertise

Do this in trade magazines or newspapers. Your ad copy must be very specific and must ask applicants to fax or e-mail their CVs, not to phone your office.

2. Recruiting agencies

Your brief to such agencies must be complete and specific. They could be expensive, but they may often come up with the right candidate.

3. Self-recruitment

Observe sales people in unrelated businesses, such as department stores, cosmetic counters and other serviceorientated establishments. When someone impresses you, imagine how your customers would react to such a person. Ask them if a career in the jewellery industry would interest them.

4. Head-hunting

Unfortunately, the best people for your job may be working for your competitors. It is not unethical to ask such persons if they are considering a change. It may happen that, when you make someone a salary offer, he or she will inform you later that it has been bettered by their current employer.

Do not get into a bartering situation. Inform the person beforehand that your offer stands for 24 hours and that it will be unethical to use your offer to demand a salary increase from his/her current employer. Also point out that such action may damage his or her reputation in the industry.

EVALUATING APPLICANTS

1. Do it yourself

Have the candidate fill in a proper application form, conduct interviews (use other staff members to interview as well) and do proper reference checks. Verify address, education and previous employment. Driver’s licence and bank credit checks will indicate whether the candidate has personal problems and how their personal finances are handled.

Please note : It is important to know what questions cannot be asked legally. Get legal advice if you do not know.

2. Use outside experts

Screening and skills testing by independent agencies are costly, but will save you money in the long run. These include honesty, intelligence and standard psychological profiling. Tests to evaluate a candidate’s performance and attitudes towards work values, ethics, customer service and supervision are also available from such agencies. For top-level management and sales positions, upper-level dimensional tests can be used.

FINDING THE RIGHT PERSONNEL

ISSUE 36

PERSONALITY VS EXPERIENCE

Very seldom will you find an applicant who has the perfect personality as well as the perfect experience. If you have to choose between these two aspects, the right attitude and a compatible personality far outweigh the experience any job-seeker may offer.

Good sales people are normally well presented, look crisp and clean and are self-motivated. They are willing to take risks, have strong perseverance and can handle rejection. They are normally quite eloquent and need to be liked by others. Introverts and artists find a selling position quite daunting.

is incorporated and that any material breach thereof may lead to dismissal, subject to the requirements of the law.

• Shortest possible notification period - when a worker does not want to continue working for you, it is better to let them go as soon as possible. Such a worker can do much harm and may even be tempted to steal during their last days with you. This could cost you much more than their outstanding salary is worth. Your notification period should thus be as short as possible.

MOTIVATION VS INSPIRATION

Motivation comes from within a person. At best, a manager can inspire his staff and stimulate their own intrinsic need to excel and succeed - this is called motivation.

In order to get the optimum performance from your staff, you have to discover what makes them want to do the job. Each employee has a different set of needs and expectations (hot buttons) which, when identified, can be satisfied (pressed) to improve their performance, ie, to motivate them.

Although the needs and expectations of top management will surely be different from those who have lower-level jobs, a few basic motivational principles are applicable to most employees. You need to know that:

APPOINTING STAFF

It will be in your best interests to offer new appointees a professionally drafted employment contract. Obtain one from a labour lawyer or contact your trade organisation. A few issues that are specific to the nature of the jewellery industry should be included in your contract, such as:

• Trade restrictions - it is very difficult to enforce such a restriction on workers and general admin staff. However, directors and those with access to sensitive information could, after resigning from your firm, be prevented from starting or joining a firm in opposition to you within a year and/or located within a radius of a few kilometres from your shop.

• Polygraph testing - South Africa has no law regulating the use of a polygraph (lie detector), as is the case in the USA and other countries. You are thus allowed to use a polygraph test for screening candidates or the periodic testing of staff.Your employment contract must, however, contain a clause in which your employee agrees to such testing.

• Company Code of Conduct - it is useful to prepare a Code of Conduct for your employees and include a clause in your employment contract stating that this code

• Employees need to be recognised and rewardedboth tangibly and intangibly - when they meet their goals and your expectations. This means that you must engage your staff in setting individual and company goals, as well as standards that must be clear and reachable.

• Money is probably not the number one way to reward achievements and satisfy the needs of your workers. Employees respond to a system that uses all types of recognition, from verbal to written, public

Threats and pressure on staff will not improve their effectivenessfinding out what makes them want to work will.

ISSUE 36

acknowledgement and education. Other types of motivational triggers are job satisfaction, fair treatment, a pleasant atmosphere, respect and being able to provide service excellence.

• Treat your employees with respect and make work fun by creating a lively, positive working environment. Let each employee know where he or she fits into the company and the importance of the work they do.

• Lead by example and they will imitate your enthusiasm and work ethic.

COMPENSATION SYSTEMS

Any compensation system will only be effective if it is man aged properly. Whether you offer a salary, commission or both, there are a few basic principles you need to adhere to.

1. Offer a market-related remuneration. Ask your colleagues what works for them and adjust it to suit your type of business.

2. Establish rules on how commissions will be paid. Are they based on individual sales? How are they split when more than one sales person is involved? Do all sales people have the same opportunities to make a sale? To prevent commission disputes, arrange that walk-in clients are served on a rotation basis, except where a customer asks for a specific person. Prevent fights over commission by enforcing your rules diligently.

3. As a guide, total salary costs, including commissions, should be about 40-50% of gross profit.

4. If you offer overtime payment, make sure that you have a system in place which spells out in detail when overtime applies and the rate applicable to each worker.

INTANGIBLE MOTIVATORS

• Recognition of jobs well done

• Enthusiastic management

• Management by example

• Opportunities for advancement

• Exciting reward system

• Respect and trust

INTANGIBLE DE-MOTIVATORS

• Insufficient job training

• Unrealistic goals

• Empty threats and promises

• No change in routine

• Verbal reprimand in front of others

• Favouritism

TANGIBLE MOTIVATORS

• Discounts on merchandise

• Time off from work

• Promotion

• Health and insurance benefits

• Training courses

• Travel and dinners

• Money

• Transport allowance

THE IDEAL SYSTEM

Industry experts believe that combining a basic salary with commissions (usually 1-3% of sales) works best for sales people . Top and middle management often expect incentive bonuses based on the performance of their team. This motivates them to maintain a team spirit and do the necessary training.

If your sales staff have access to the cost of stock and are allowed to negotiate a sales price, their commission cannot be based solely on their monthly sales figures. Their commission has to incorporate a portion based on the gross profit which each salesperson has produced. For instance, 1% commission on total sales plus 5% of gross profit produced.

Year-end bonuses of sales staff (if required) are ideally based on the achievement of agreed-upon sales targets.

Compensating designers, admin staff and goldsmiths requires a different approach. Their performance is not as easy to judge as that of a salesperson and they normally work on a straight salary basis. They do, however, need to be rewarded for excellence. Year-end bonuses and other incentives normally work well, as long as you have a set of well-defined, measurable and achievable goals.

Use a professionally drafted employment contract.

ISSUE 36

BUILDING A TEAM

In an organisation of any size, a team spirit is essential for staff loyalty and, ultimately, productivity. Go together to dinners and functions or, even better, on a weekend away. Do things as a team outside the office and see how your productivity improves.

Stress company ethics and see how proud your staff will be to be associated with your company.

MOTIVATING WORKERS IN A FAMILY BUSINESS

In a corporate environment, the motivation of workers is relatively easy because well-established career paths are normally in place. In a small to medium-sized family business, it takes much more skill to motivate workers as they could perceive that certain positions will forever be out of their reach.

Here are some guidelines on how to prevent de-motivation and possible resentment of non-family workers:

• Be honest with them about how far they can expect to advance in your company.

• Compensate them in other ways if they will never reach the top position. Use profit-sharing plans, stock ownership plans, medical insurance, etc.

• It is advisable to give a non-family member a top position. This will boost morale and bring a new perspective to executive decisions.

• Insist that family members gain experience elsewhere and have them trained to the best of their ability, before joining the company.

• Demand that younger family members respect older, more experienced employees and compensate them on their performance only, at least in their formative years with the company.

SOLVING PERSONNEL PROBLEMS

Be prepared to discipline workers who cannot or will not do their jobs properly. Some may suddenly stop performing, while others may cause dissension among your staff. If you or your managers fail to take firm and corrective measures, such problems will only get worse.

ISSUE 36

Firstly, workers may fail to perform because they do not know what to do or what is expected of them. Employees need clear, written explanations of what is expected of them and what will happen if they do not give it.

Company rules, policies, regulations and disciplinary actions should be in writing. Make sure all employees read and understand them.

Secondly , find out why a worker is underperforming. Is it personal, a lack of training or poor motivation?

Thirdly, find out what you can do to improve the situation and act immediately.

Fourthly , remember that you should use positive reinforcement whenever possible. People learn better and more quickly when they receive positive advice and encouragement.

Lastly , if all fails, do not be afraid to give an ultimatum to improve or leave. Enforce your rules without bias and make sure that due process is followed.

ANGRY EMPLOYEES AND THE CCMA

Before you dismiss an employee, make sure that you have a good reason for doing so. Arrange a disciplinary hearing if you have the required knowledge or use an employer advice service such as Labourwise.

Dismissed workers often feel aggrieved and may refer their case to the Commission for Conciliation, Mediation and Arbitration (CCMA). At this tribunal, the worker’s complaint will be screened and, if found to have merit, the employer will be informed of a date on which a commissioner will act as arbitrator.

Please be aware that one-third of all cases before the CCMA are lost by employers because incorrect procedures were followed.

REASONS FOR DISMISSAL

• Dismissals due to poor work performance are often unsuccessful at the CCMA because our labour law requires a strenuous process of counselling, training and mentoring.

• Charges of misconduct (which include dishonesty, theft and fraud), absenteeism, insubordination, negligence, bad timekeeping or sleeping on the job are among the obvious reasons for dismissal. Employers

must be aware that workers can claim constructive (unfair) dismissal where the company has made life so unbearable for the worker that they have had no choice but to resign.

• Workers may take their employer to the CCMA for alleged unfair labour practices, such as an unfair demotion, probation issues an unfair disciplinary hearing.

WHEN IS “DUE PROCESS” NOT REQUIRED?

In certain situations, you are justified in firing an employee on the spot with no “due process” warnings, disciplinary hearings or a chance for improvement. These include:

• Blatant insubordination or gross misconduct (if you are unsure, get legal advice on the definition of these terms).

• Stealing. Please note: In a retail environment, you must actually catch your staff leaving the premises with money or items not belonging to them.

• Threatening the safety of another employee.

• Acting illegally, such as using or selling drugs.

ISSUE 36
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Crafted locally, created uniquely

Inspired by his love for local jewellery designs, renowned jewellery manufacturer and owner of NQ Jewellery Nqobile Nkosi established the Jewellery Village in Montecasino in partnership with the South African Diamond and Precious Metals Regulator (SADPMR), the Rand Refinery Silver Mentorship Programme, the Ekurhuleni Jewellery Project (EJP) and the Montecasino Enterprise Development.

THROUGH THE JEWELLERY VILLAGE, NKOSI develops young, talented designers and provides them with a platform to market their unique designs in the “correct fashion”. “Simplicity and elegance are the cornerstones to the success of the establishment and all those who’re part of it,” he says.

South Africa remains one of the largest producers of gold, silver and platinum in the world, so it is no surprise that this country is home to a number of innovative and independent jewellery designers. Artisans are given the opportunity to showcase their manufacturing skills and items in the store, creating a space for new talent and filling a gap in the industry. Nkosi works closely with the up-and-coming SMMEs to guide them through their business.

“Those visiting the store can expect to find items that have been influenced by African flair, celebrating local craftsmanship,” he says. “These designs range from those that scream opulence to elaborate and simple creations. Through the use of natural and sustainable resources and material, all the designs are uniquely produced, using highquality raw materials to create the finest jewellery pieces.”

SAJN asked four Jewellery Village designers about their journeys, career highlights this past year and the changes they would like to see in the industry in 2023.

Khulekani Nkala

Cornerstone Manufacturing

Nkala started his jewellery training in 2009 at the Insika Beneficiation Project and, in 2011, joined the Ekurhuleni Jewellery Project (EJP). In 2012 he started working at Browns Jewellers, where he improved his diamond-setting skills and was also given the opportunity to learn other aspects of jewellery manufacturing. He

became a partner at Cornerstone Creations in 2015, which in 2017 became Cornerstone Manufacturing, and he has been running the company (which is 100% black-owned) as a sole Director.

What has been your career highlight this year? Being able to sustain the business and keep it running smoothly this year when so many other small businesses closed due to the effects of COVID-19 was certainly a career highlight. We’re also extremely excited to have started with plans to have our own casting facility, which will help tremendously with cutting costs for us, while also helping us generate revenue.

What changes would you like to see in the industry in 2023? I’d like to see more small businesses working together. I’d also like to see more opportunities for jewellery designers and manufacturers to access the market.

Isabel Bothma

Isa

B Jewellery Designs

Bothma grew up in Machadodorp, Mpumalanga and studied jewellery design and manufacturing, obtaining her NDIP from the Tshwane University of Technology. Thereafter, she was given the opportunity to complete her two-year Graduate Development Programme at Rare Earth Creations, where she learnt setting and engraving skills. She also completed a post-graduate course in marketing, commercial jewellery design and product development (CAD) at Design@50 in 2019. She established Isa B Jewellery Designs after that and joined the EJP. While there, she was one of 18 candidates selected to be part of the Rand Refinery Enterprise Development Programme in 2021 and was placed among the top three.

What has been your career highlight this year? Isa B Jewellery Designs continues to be a career highlight for me. Looking back, I’m grateful for everything that’s built me and pushed me to where I am today. Had

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 30 THE JEWELLERY
VILLAGE

I not believed in myself and my ability to start my own thing, I wouldn’t be here. I’ve managed to go to places I never thought I’d see and have shared a room and mingled with people I never imagined meeting. Being at the mining indaba and selling my jewellery to Congolese politician Jean-Michel Sama Lukonde Kyenge has also been a highlight, as has being part of Fumana and the Jewellery Village. I was also fortunate enough to be interviewed on the SABC this year and was present at SA Fashion Week 2022.

What changes would you like to see in the industry in 2023? It would be really nice to have local jewellery shows or more events where young designers or entrepreneurs can showcase their work, network and learn more about the ins and outs of a jewellery business. It would also be great if sponsors could help uplift and support SMMEs. There are many talented local jewellers who create unique items, but are unknown. Just as the fashion industry does more in trying to get local talent noticed, it would be good to see the same happening in the jewellery industry. Collaborating with players in the industry who have years of experience and can act as mentors would be extremely valuable to emerging jewellers.

Makhale was born and raised in Zastron in the Free State. After completing school, he moved to Johannesburg to pursue his dream of becoming a jewellery designer and manufacturer. He did his GDP internship at Pneuma Jewellers and then joined Sid Forman, where he gained valuable experience before establishing his own business.

What has been your career highlight this year? Seeing that despite the challenges they face, many young people are still choosing to be part of the jewellery industry. It’s wonderful to see young people not only being employed in the industry, but also starting their own companies. Being chosen to be a part of the Jewellery Village has also been a huge honour.

What changes would you like to see in the industry in 2023? It would be great to see the bigger businesses and wholesale companies supporting small and upcoming ones by ordering from them, mentoring them and offering guidance on how to grow their ventures and sustain them. It would also be good to see more funders and government coming to the party to assist with the financial planning and development of small businesses.

Mntungwana, originally from Bizana in the Eastern Cape, is now permanently based in Johannesburg. She was fortunate enough to work for a big jewellery manufacturing company, where she gained valuable knowledge of the industry and learnt how to make jewellery. In 2013, she started her own company, but it was a difficult road, as she did not have the financial resources to buy equipment. She then joined the EJP, where she was able to start her own SMME. Today she has her own workshop.

What has been your career highlight this year? It’s been a roller-coaster year, but by the grace of God and the support of Rand Refinery, many things were made possible for me. I was chosen to be in the RRED programme, which plays a huge role in the success of my company. Being chosen to be a part of the Jewellery Village has also been wonderful and I’m grateful that my pieces are selling quite well.

What changes would you like to see in the industry in 2023? The Jewellery Village offers a wonderful opportunity for jewellers and it would be great to see more such stores, where small businesses can have their pieces sold.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 31 THE JEWELLERY VILLAGE
Sibongile Gladys Mntungwana Akhona IDube
Artisans are given the opportunity to showcase their manufacturing skills and items in the store, creating a space for new talent and filling a gap in the industry. Nkosi works closely with the up-and-coming SMMEs to guide them through their business.

SA Mint brings joy to collectors and academics alike

Collecting seems to be a common human impulse underlying many popular hobbies. When collecting coins, the attraction ranges from their intrinsic beauty and their high standard of craftsmanship, design and metal makeup (some including precious metals like gold, silver or platinum) to their historical significance.

THE HOBBY OF COIN COLLECTING BEGAN around the 14th century and became a trend among members of the elite classes, including kings and queens, during the Renaissance. Collectors sought coins or other forms of minted legal tender, usually including coins in circulation or those with mint errors, as well as beautiful or historically significant pieces.

Numismatics, on the other hand, is the systemic collection and study of coins, currencies, medals, tokens, securities and other payment methods that have been used in the past to exchange goods and services.

Although coin collecting and numismatics are often used interchangeably, the former pursuit is a hobby and the latter is a study of

the physical attributes of coins and currencies with historical, cultural, political and economic approaches.

World-renowned South African author and numismatist, Prof François Malan, says his hobby of coin collecting began as a child – a time when the urge to collect something often strikes. He started collecting coins in circulation, looking for those from various minting dates and seeking out examples of all coins from a series. Later, he began taking an interest in the historical context of the coins, learning about where they were minted and what they were commemorating.

Coins have long been used to teach ancient Roman history and the possibility of using them to introduce the complex history of South Africa to pupils is undeniable. Complex concepts such as economics and

monetary policy could also benefit from the use of coins in education.

“The link between coins and history is fascinating,” says Malan. “It’s incredible to hold a 200-year-old coin in your hand and try to imagine the conditions in which it was used in a particular country at a given time. A collection such as the Lost Hoard, recently released by the SA Mint, is a fantastic offering, as it stirs up the curiosity of a link with the famous ‘Kruger Millions’.”

Coins can also be used to teach and learn about a country’s heritage. Anthony Govender, former Treasurer of the Natal Numismatic Society, has been an avid numismatist since his youth and believes in a

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 32 COMMEMORATIVE COLLECTIBLE COINS

country’s heritage being depicted on its coins. “I strongly feel that, because SA’s so diverse, we should acknowledge all sectors when it comes to heritage so that we can attract not only investors, but also the man or woman in the street who wants to buy an item commemorating an event pertinent to his or her own heritage.”

The products created by the SA Mint act as ambassadors of the country and its heritage, as they tell uniquely South African stories about the place, the people and the legacy, which then resonate around the world.

The award-winning Big Five coin programme is testament to this. The exquisitely crafted coin range celebrates and focuses on the graceful beauty of the regal Big Five wildlife species. The selection gives collectors an opportunity to own not only a beautiful icon of Africa’s unique natural heritage, but also a modern piece with the potential of historical significance in decades to come.

Glenn Schoeman, another passionate collector and Director of the Gold Reef City Mint in Johannesburg, says sitting in front of his coin collection is his “happy place”, where he becomes totally absorbed and the stresses of the day are forgotten. It has long been recognised that hobbies have positive benefits; a study in 2010 indicated that hobbies and leisure pursuits were associated with lower blood pressure, body mass and stress hormones. Pursuing a hobby may also be linked to reduced depression.

“Our recent experience with the stress and anxiety created by the uncertainty of the COVID-19 pandemic, coupled with the new living and working norms to which we’ve had to adapt, has certainly highlighted the positive effects of hobbies,” says Schoeman. “Deprived of the easy stimulation of going out or driving to the office, people took up a range of activities to help them achieve balance − all that sourdough bread-baking, macramé and yoga indicated that we instinctively know that being taken out of ourselves is a good thing.

“These challenging, but interesting times have also given many an opportunity to engage with and collect coins, as this can be done from the comfort of one’s own home. With a bit more time on their hands, people looking for beautiful, timeless value have turned to coin collecting and numismatics as a hobby, and versatile pieces like Krugerrands are among the most popular choices, as they attract interest from those seeking a store of value or collecting for sentimental reasons.”

The world’s first and most widely traded bullion coin, the Krugerrand, is available in both bullion and proof quality, as well as in a range of denominations and metals, making it very attainable.

The SA Mint is the continent’s leading manufacturer of legal coin tender. as well as commemorative and rare collectible coins. With over 100 years’ experience in supplying symbols of value to the African and global markets, we pride ourselves on delivering products that represent our commitment

COINS

to uniquely African design and supreme craftsmanship. We collaborate closely with our customers to develop distinct and durable monetary products that capture and preserve the heritage and pride of our nation.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 33
COMMEMORATIVE COLLECTIBLE
Anthony Govender, former Treasurer of the Natal Numismatic Society, has been an avid numismatist since his youth and believes in a country’s heritage being depicted on its coins.
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Neuro-selling makes selling a no-brainer

Although the world has certainly undergone monumental changes since the years 384-322 BC, the era in which Aristotle developed the persuasion triad, he certainly had wisdom far ahead of his time, writes Anna-Mart van Wyk, founder of the My Therapy Neuro-Behavioural Coaching Programme for individual and sales performance.

PERSUASION? SELLING IS EXACTLY THAT –so let us delve deeper into the philosophy and science behind it.

Discoveries made in the field of neuroscience in the past 10-15 years confirmed Aristotle’s views. Our understanding of the human mind has increased dramatically and this deepened understanding has extensive applications and implications. As managers and business- owners, we can be better leaders and propel our teams to new heights through more effective performance management approaches. Marketing agencies and global giants such as Google can customise their advertising offering to consumers with increasing certainty that these offerings will become virtually irresistible. On the sales floor, we can also benefit from understanding how the human brain works when it comes to consumers making buying decisions and then use these insights to influence consumer behaviour.

Although we might think our clients are very rational in their decision-making, when looking at the functioning of the brain, we see that this is in fact not

true. Building a logical argument with features and benefits is only one part of the persuasion triad – and not the most effective aspect either.

Would it be unethical to use neuroscience to influence our customers? Well, since the business landscape is becoming more competitive and more sophisticated, it is not only ethical, but our duty to position our industry at the forefront of science and technology. We strive to provide our clients with the best products by employing state-of-the-art

manufacturing processes, giving them superior service and a tailored sales approach that is in keeping with what we have come to understand about the psychology of selling. In these ways, we make our offerings more attractive.

The good news is that in 2022, we no longer need to rely on luck to close more sales: we have science on our side.

As a neuro-behavioural coach, I teach individuals how to live their best lives by building new neural pathways in the brain which then affect their behaviour and change their outcomes. In the commercial realm, I teach sales teams how to maximise sales performance by tapping into the subconscious minds of their prospective customers and communicating in a way that best influences their buying behaviour through neuro-selling, ie selling the way the brain works.

It is important to understand that your prospective customer effectively has three brains, or parts of the brain that all affect behaviour in different ways. These are the brain stem or reptilian brain, the limbic system or the emotional brain and the neocortex or the rational/ logical brain.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 36
JEWELLERY
SALES TECHNIQUES FOR
Famous Greek Philosopher Aristotle said the three vital elements of successful persuasion were logos, pathos and ethos – or, as we would put it, logic, emotion and ethics.

SALES TECHNIQUES FOR JEWELLERY

What can we learn by examining the differ ent functions of the different parts of the brain?

Be relevant

The reptilian brain is the oldest part of the brain and also the least sophisticated. It is literally as eloquent as the brain of a reptile and it is focused on only one thing – survival. It regulates your autonomous processes, such as breathing and heart rate, very well, but it unfortunately also interferes with buying behaviour. Inside the core of the brain stem, we find a bundle of nerves called the reticular activating system (RAS) which is the gatekeeper for what information is allowed in and what is eliminated as irrelevant. It passes judgement based on only two criteria – is this valuable information for right now and is it important for your survival? If not, discard. An example of the RAS in action is when you are in the market to buy a particular vehicle. Suddenly, wherever you go, you see more of these cars on the road than ever before.

In reality, there are not more of them around, but because your RAS deems assessing these vehicles to be valuable information right now, it allows that through. Usually, you do not even notice which cars pass you on the way to work. This shows us how important it is to be relevant to the consumer in our sales interaction and, of course, our marketing efforts, to prevent them from discarding what we offer as unimportant.

How can we be more relevant? By ensuring that we employ consultative selling techniques, rather than push-selling, we are able to thoroughly understand the physical and emotional needs of the customer and then, during our demonstration phase, demonstrate exactly what the customer wants and how that need is satisfied by our product.

Avoidance of pain increases reward

The second criterion against which the RAS measures information is whether it has a bearing on your survival. Your brain is wired to avoid pain more than to gain pleasure. What is the downfall of not owning your product and what is the pay-off? To illustrate this to the customer in an elegant way, you can use SPIN selling techniques. What is the customer’s Situation, Problem, the Implication of that problem and the Needs pay-off when buying from one? In practice, it will sound something like this:

Situation: How would you describe your current sales performance as an organisation?

Problem: How satisfied are you with this performance?

Implication: What is the effect on bonuses and staff retention of this performance?

Needs pay-off: Would it help if you could improve your sales performance by using a scientifically validated sales approach?

Story-telling and mirror neurons

The limbic system is the emotional centre of the brain. Although it, too, is involved in subconscious processing, it also has a very powerful effect on buying behaviour because emotion drives behaviour and this part of the brain links both the reptilian and the rational parts of the brain.

for what that customer experienced –similar to the situation element in SPIN selling), a challenge (what was the problem in this character’s situation?) and the resolution of the hardship experienced. Now use this blueprint to write your own library of sales stories.

Mirror your clients as much as possible in terms of their body language, tone, choice of words, etc and see how much more open they become.

Why do children love stories? Because, if stories are told with appropriate emotion, the children can feel what the characters in them felt and literally escape to a make-believe world. Research done on mirror neurons in the brain proves that our customers can experience exactly the same emotions we experience if we tell them an emotive story with skill and conviction. What makes a great story? Solid characters (paint a picture of who the customer is and make it as closely related and believable to who your actual client is), the context of that customer (set the scene

The rational brain – the cortex and neocortex – is responsible for serial processing. This is the logical part of the brain that processes information in a cognitive way, ie we are aware of what we are thinking in it. Although 95% of our thinking and, therefore, decision-making takes place on a subconscious level, do not negate logic. Illustrate how a product would be the best fit for the needs a customer has expressed by demonstrating how the product is appropriate for them. When illustrating benefits, be clear about how they are relevant to that particular customer’s situation.

Although trust is a separate element in Aristotle’s model, building an argument based on a solid, trusted reputation would make you the logical choice to purchase from.

If you tick all of these boxes by selling the way the brain works, then closing more sales becomes a no-brainer.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 37

Interesting facts

According to legend says that St Valentine wore an amethyst ring. In the Middle Ages, if a heart-shaped amethyst set in silver was given by a wife to her husband, it would bring the newly-weds happiness and peace for the remainder of their lives.

During World War II, the American government outlawed the use of platinum in jewellery to ensure enough supplies for military purposes.

 To produce a single 1ct diamond, 250 tons of earth are mined.

 The origin of birthstones is believed to date back thousands of years to the time of Moses. It is believed that the breastplate of the High Priest was made with 12 coloured gemstones representing the 12 tribes of Israel and a corresponding gemstone was attributed to each colour. Over time, people began wearing one gemstone each month, then transitioned to wearing their own birthstone all year long.

 The princess cut has its origins in 1961, when Aprad Nagy in London developed what is now known as the “profile cut”. Since Nagy’s cut was much flatter, the modern-day princess cut is now attributed to Basil Watermeyer, a diamond- cutter from Johannesburg who in 1971 developed the barion cut. Though the barion cut and its variants were protected by patents, a number of these patents have expired during the past 10 years and stones cut in a similar style are now known as princess cuts.

 When tourmaline is rubbed, it can become statically charged and attract lint, dust or small pieces of paper. It is sometimes referred to as “the electric stone” for that reason.

 Hippocrates wrote that silver had beneficial healing and anti-disease properties. The expression “born with a silver spoon in their mouth” stems from health rather than wealth status, as children fed with silver utensils were believed to be healthier.

A millionaire, Morton Plant, traded his Fifth Avenue mansion in New York for a double-stranded Cartier necklace of natural pearls. This was the extreme value of natural pearls in the very early 20th century.

38 DID YOU KNOW?

DID YOU KNOW?

The practice of hallmarking jewellery dates back to 1327 in London, when the first assay office was opened. Jewellery will have two types of marks on it – a hallmark and a maker's mark. The hallmark refers to the purity of the piece and the metal used, while the maker's mark indicates the origin of the jewellery.

 While cameos are mostly worn as jewelry today, historically they were used as signet rings that would leave an impression in clay or sealing wax. Many times they were an individual's personal seal. They were also popular as large earrings. The subject of the relief was typically a scene from Greek or Roman mythology, or perhaps a profile of an important ruler. Sometimes rulers gave them as gifts to their subjects.

Thirteen bracelets were found on the forearms of the mummy of King Tutenkhamun – seven on the right arm and six on the left one. Several of the bracelets included scarabs separated by motifs such as uraei and ankhs. Some had a large amuletic udjat eye or another central element. The bracelets were made of gold, multi-coloured glass, faïence, and semi-precious stones.

Beyoncé is the fourth woman and the first black woman to wear the 128,54ct yellow Tiffany diamond – unearthed by De Beers in South Africa in 1877. The so-called Tiffany diamond was previously worn by Audrey Hepburn, Lady Gaga and American socialite Mary Whitehouse and was paraded in public for the first time at a Tiffany ball in 1957.

 If you put a diamond on your tongue, it will start to get cooler because the diamond is the best conductor of heat. It is as if the diamond sucks all of the heat from your tongue.

Kunzite, a beautiful pink gem, will lose its intensity if left in bright sunlight for too long. It was originally known as the “evening stone”.

 Angela Yeung is the first Asian female executive member of the exclusive SA Diamond Dealers Club. She was also part of a group who climbed 6 200m to the top of Island Peak on Mount Everest.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 39
N°116

International event calendar 2023

20-23 January 2023

Bijorhca

The international fine fashion jewellery, watch and technical industries show. Professional visitors only.

Paris Expo Porte de Versailles Paris, France

25 January-5 February 2023

Tucson Gem & Jewellery Show Exhibition for gemstones and jewellery. Professional visitors only.

Tucson Expo Centre Tucson, Arizona, USA

20-24 January

VicenzaOro

Italy’s premium jewellery and gold fair.

Fiera di Vicenza Italy

29 May-1 June 2023

Las Vegas Gem & Jewellery Show Exhibition for gemstones and jewellery. Professional visitors only.

The Mirage Las Vegas, Nevada, USA

8-10

September

VicenzaOro

– The Jewellery Boutique Show

An authentic business hub for the jewellery industry bringing together the most authori tative players in the gold and jewellery world.

Fiera di Vicenza Italy

Expected May 2023

China International Gold, Jewellery & Gem Fair International jewellery fair. Professional visitors only.

Shenzhen Convention & Exhibition Centre Shenzhen, China

24-27 February 2023

Inhorgenta Munich

International fair for jewellery, timepieces and lifestyle. Professional visitors only.

Messe München Munich, Germany

20-24 January

T-Gold

An international show for machinery and innovative technologies in jewellery and precious metal processing.

Fiera di Vicenza Italy

27 March-2 April

Watches & Wonders

An international exhibition of luxury watches. Exclusively for professionals in fine watchmaking who are invited by the exhibiting brand.

Palexpo Convention Centre Geneva, Switzerland

2-5 June 2023

JCK Las Vegas Exhibition of jewellery. Professional visitors only.

Venetian Resort Hotel Las Vegas, Nevada, USA

Expected March 2023

Bangkok Gems & Jewellery Fair International trade fair for gemstones and jewellery. Professional visitors and general public.

IMPACT Exhibition Centre Nonthaburi, Thailand

Expected July 2023

SIJE Singapore International Jewellery Expo International jewellery exhibition. Professional visitors and general public.

Sands Expo & Convention Centre Singapore

2-4 September 2023

Midora

Order and information fair for the watch and jewellery industry. Professional visitors only.

Messe Leipzig Leipzig, Germany

Expected April 2023

Watch & Jewellery Middle East Watch and jewellery exhibition. Professional visitors and general public.

Expo Centre Sharjah Sharjah, United Arab Emirates

Expected September 2023

Hong Kong Watch & Clock Fair

Timepiece trade fair. Professional visitors only.

Hong Kong Convention & Exhibition Centre, Hong Kong, China

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 41 MAKE A DATE
EXHIBITORS Are you a member of the JCSA? Members receive a FREE subscription Valid for 12 months until the end of July 2023 Sign up now! https://jewellex365.co.za/ exhibitor-registration/ Non-members welcome Pricing info: https://jewellex365.co.za/pricing/ TRADE BUYERS Connecting manufacturers, wholesalers, importers, suppliers and service providers with industry buyers A TRADE ONLY hub and one-stop-shop where you can view sellersʼ pages, products/services and make enquiries online Buyers register here: https://jewellex365.co.za/buyers/ Registration is free Africaʼs Premier Jewellery & Watch Virtual Trade Platform For more information contact: Elsa da Silva | elsad@jewellery.org.za | 082 214 0028 Building relationships and generating business

TANZANITE MAY BE A RELATIVE NEWCOMER to the world of coloured stones, but it was one of the most exciting gem discoveries of the 20th century. Blue stones emerging from Tanzania were identified as the mineral zoisite in 1962. Not until 1967, though, did prospectors locate the primary source for this December birthstone: the Merelani Hills in the north of that country. It was eventually named “tanzanite” in honour of its origin. The tanzanite birthstone is often described as “velvety”, mostly because of its deep and saturated colour, which ranges from a pure rich blue to violet, with the blue considered most valuable.

Tiffany & Co believed that tanzanite had international appeal and became its main distributor. In 1968, the company launched a major advertising campaign to promote it. With its vivid colours, high clarity and potential for large cut stones, tanzanite quickly became a sensation. Today it is not only a December birthstone, but also the gem for the 24th wedding anniversary.

The Merelani Hills are the only place on earth where tanzanite is mined commercially. Grass-covered hillsides, scrub brush, rocky soil and an occasional tree form the local landscape. In the major mechanised operations there, thousands of workers recover tanzanite from mines dug over 100 m deep into the earth. North of the mines tower the snowcovered slopes of Mount Kilimanjaro.

This December birthstone (6-7 on the Mohs scale of hardness) is resistant to the effects of normal heat, light and common chemicals. Still, it may crack if exposed to very high temperatures or sudden temperature changes and it abrades easily. It can be attacked by hydrochloric and hydrofluoric acids.

Most tanzanite begins as brownish zoisite which is heat-treated to produce the blue-toviolet hues that characterise this December birthstone. The resulting colour is permanent and there are no additional durability concerns.

While not recommended for daily wear in a ring, with a protective mounting and some care, the stone can be an attractive specialoccasion jewel.

Warm, soapy water is the best way to clean tanzanite. Ultrasonic and steam-cleaners are never recommended.

The biggest tanzanite ever discovered was

The African gem

Tanzanite is the exquisite blue-purple variety of the mineral zoisite which is found in only one part of the world. Named for its limited geographic origin in Tanzania, tanzanite has quickly risen to popularity since its relatively recent discovery.

a 16,839ct rough that weighed more than 3,2 kg. It was mined in 2005 and named Mawenzi after Mount Kilimanjaro’s secondhighest peak. These examples are particularly remarkable, given that most faceted tanzanite weighs less than 5ct and stones heavier than 50ct are rare. However, the Smithsonian Institution’s collection includes a faceted 122,7ct tanzanite.

SA JEWELLERY NEWS - DECEMBER 2022 / JANUARY 2023 43
THE DECEMBER
TANZANITE:
BIRTHSTONE
Rob Lavinsky, iRocks.com –CC-BY-SA-3.0, CC BY-SA 3.0, via Wikimedia Commons Information courtesy of the Gemological Institute of America (GIA). Established in 1931, the GIA is an independent non-profit that protects the gem- and jewellery-buying public through research, education and laboratory services. For further information, visit: www.gia.edu.

ADELE’S MANUFACTURING JEWELLERS

Tel no: 082 595 3868/083 227 6550

E-mail: adele@amj.co.za

ADJANI SCHOEMAN T/A ADJANI DESIGN STUDIO

Tel no: 083 460 7334

E-mail: info@adjani.co.za Website: www.adjani.co.za

AFRICAN TRADE BEADS JEWELLERY COLLECTION

Tel no: 082 905 1736 / 011 726 7643

E-mail: tamiko@zazenconsulting.com Website: https://www.atbjc.com/about-us/

AFROGEM

Tel no: 021 424 0848

E-mail: info@afrogem.co.za

AKAPO JEWELS

Tel no: 011 038 3130

E-mail: wumba@akapo.co.za; labi@akapo.co.za Website: www.akapojewels.co.za

ALBO VAN DYK MANUFACTURING

Tel no: 044 873 0567

E-mail: albo@telkomsa.net Website: http://www.albovandyk.com/

ALL BLING CREATIONS (PTY) LTD

Tel no: 079 744 0971

E-mail: allblingcreations00@gmail.com; mmeshi.nkadimeng@gmail.com

ALLOY JEWELLERY GALLERY (PTY) LTD

Tel no: 073 92 45254

E-mail: edna@alloygallery.co.za Website: www.alloygallery.co.za

ALTIN JEWELLERS

Tel no: 012 998 0141

E-mail: info@altin.co.za Website: www.altin.co.za

AMBER & FORGE (PTY) LTD T/A SCHERMANS

Tel: 072 928 0385

E-mail: info@schermans.co.za

AMBIGO JEWELLERS

Tel: 062 282 6924

E-mail: ntobekobasil@gmail.com

ANACZYNSKI JEWELLERY Tel no: 082 934 5682

E-mail: anaczynski@gmail.com Website: www.anaczynski.co.za

ANASTASIA JEWELLERS

Tel no: 031 507 5561

E-mail: bazil.heeralall@gmail.com Website: www.anastasiajewellers.co.za

ANDREAS SALVER MANUFACTURING JEWELLERS

Tel no: 011 706 6828

E-mail: andreas@andreassalver.com Website: www.andreassalver.com

ANNA ROSHOLT JEWELLERY DESIGN

Tel: 061 080 6481 Email: anna@annarosholt.com

ANNELLE MURRAY GOUDSMID

Tel no: 082 956 7747

E-mail: annellemurray@exclusivemail.co.za

ANTONICORNELLIS JEWELLERY ENTERPRISE

Tel no: 074 758 1014

E-mail: antonicornellius.nhlapo@gmail.com

ASHOK JEWELLERS DESIGNERS & MANUFACTURERS

Tel: 031 566 5046

E-mail: info@ashokjewellers.co.za; 5665046@gmail.com

ASSIQUE MANUFACTURING JEWELLERS

Tel no: 021 706 3629

E-mail: hashiem@telkomsa.net

AU TRADERS AND REFINERS (PTY) LTD Tel no: 011 334 7607/8

E-mail: barend@autraders.co.za; jacqui@autraders.co.za Website: www.autraders.co.za

AUGENTA JEWELLERS

Tel: 021 883 8288

E-mail: dylan@augenta.com

AURUM DESIGN Tel no: 021 423 6590

E-mail: aurum@worldonline.co.za; adela@aurumdesign.co.za Website: www.aurumdesign.co.za

AURUM MANUFACTURING (PTY) LTD Tel: 083 475 7891

E-mail: info@aurummanufacturing.co.za; oliver@aurummanufacturing.co.za; karina@aurummanufacturing.co.za

AUTHOR BY KATHLYN ALLAN Tel no: 084 247 0358

E-mail: mail@worldofauthor.com

AZTEC MANUFACTURING JEWELLERSRIVERSIDE LIFESTYLE CENTRE Tel: 013 757 0827

E-mail: ron@aztecjewellers.com; kyle@aztecjewellers.com Website: www.aztecjewellers.com

AZTEC MANUFACTURING JEWELLERSVALLEY HYPER Tel: 013 757 0827

E-mail: Ron@aztecjewellers.com Website: www.aztecjewellers.com

BEADZ BY FLEX

Tel no: 083 967 3264

E-mail: info@beadzbyflex.co.za Website: www.beadzbyflex.co.za

BEAUDELL DESIGNS (PTY) LTD Tel no: 082 885 8303

E-mail: esther@beaudell.co.za Website: www.beaudell.co.za

BEAUTIFUL SELECTION (PTY) LTD Tel no: 072 658 0166

E-mail: admin@beautifulselection.co.za

BEN & CO DESIGNS (PTY) LTD Tel no: 072 056 2156

E-mail: bheki@ben-codesigns.com; info@ben-codesigns.com Website: www.ben-codesigns.com

BERNARD’S JEWELLERY DESIGN & MANUFACTURE

Tel no: 032 586 0889

E-mail: bernard@bernardsjewellery.co.za Website: https://watchesforsale.co.za/

BIJOU EXQUISITE JEWELLERS

Tel no: 041 450 4320

E-mail: marnic@bijoujewellery.international Website: https://www.bijoujewellery.international/

BO KOOK HANDMADE JEWELLERY

Tel: 079 560 5064

E-mail: info@bokook.co.za

BRAND ATHENA A

Tel: 072 272 3089

E-mail: info@brandathenaa.co.za

BRETTLAND POULSEN DESIGNER GOLDSMITH

Tel no: 031 562 8009

E-mail: bretland@iafrica.com Website: www.brettlands.co.za

BRIAN BOSMAN GOLDSMITH STUDIO

Tel no: 011 616 5328

E-mail: divagoldsmith@yahoo.com

BRONSKI JEWELLERS

Tel no: 021 852 7891

E-mail: seanscrase@hotmail.com

BROWNS THE DIAMOND STORE – WORKSHOP

Tel no: 011 438 7920

E-mail: albert@brownsjewellers.com Website: www.brownsjewellers.com

BULLION STAR (PTY) LTD

Tel: 011 202 5021

E-mail: bullionstr@gmail.com

CADTOCRAFT (PTY) LTD Tel no: 011 781 0303

E-mail: johanwessels12@gmail.com

CAPE DIAMONDS

Tel no: 021 421 5364

E-mail: joelgraham@capediamonds.co.za Website: www.capediamonds.co.za

CAPE PENINSULA UNIVERSITY OF TECHNOLOGY Tel no: 021 460 3632

E-mail: konstandakellisv@cput.ac.za; camerondowl@cput.ac.za Website: www.cput.ac.za

CAPE PRECIOUS METALS – CAPE TOWN Tel no: 021 551 2066

E-mail: sharon@cpmct.co.za Website: www.capepreciousmetals.co.za

CAPE PRECIOUS METALS – DURBAN Tel no: 031 303 5402

E-mail: malcolm@cpmdbn.co.za Website: www.capepreciousmetals.co.za

CAPE PRECIOUS METALS – JOHANNESBURG

Tel no: 011 334 6263

E-mail: tom@cpmjhb.co.za Website: www.capepreciousmetals.co.za

CAPE PRECIOUS METALS – PORT ELIZABETH Tel no: 041 365 1890

E-mail: renee@capepreciousmetals.co.za Website: www.capepreciousmetals.co.za

CARESS JEWELLERS UITENHAGE CC

Tel no: 041 992 4421

E-mail: eben-caress@mweb.co.za

CENTRAL UNIVERSITY OF TECHNOLOGY FREE STATE – WELKOM

Tel no: 051 507 4044

E-mail: eholmes@cut.ac.za; nmphore@cut.ac.za Website: www.cut.ac.za

CHARL DE BEER Tel no: 012 440 7693

E-mail: leatherw@mweb.co.za; charldebeer@hotmail.com

CHARLES NORMAN DIAMONDS (PTY) LTD Tel: 083 557 3252

E-mail: rishan@charlesnormandiamonds.com

CHARLENE NEL T/A BELLA COSA Tel no: 021 975 5097

E-mail: charlene@bellacosa.co.za

CHATEAU D’OR CC Tel no: 011 728 3741/3723

E-mail: denlincoln@mweb.co.za Website: www.chateaudorjewellers.com

CORNERSTONE MANUFACTURING (PTY) LTD Tel no: 082 599 5919

E-mail: cornerstonelof@gmail.com

CREATIVE DESIGN MANUFACTURERS (PTY) LTD Tel no: 031 563 3987

E-mail: goldlink@iafrica.com

D FABRIK (PTY) LTD Tel: 011 327 7926

E-mail: deon.denysschen@gmail.com

DABERON MANUFACTURING (PTY) LTD

Tel no: 011 334 8841

E-mail: daberon1@gmail.com

DALEEN BRUWER JEWELLERY DESIGN & GOLDSMITH

Tel no: 023 342 7808

E-mail: db@xsinet.co.za

DANIEL JACOBS JEWELLERY DESIGN CC

Tel no: 021 880 1026

E-mail: djjd@mweb.co.za

DAVID BOLDING GOLDSMITH

Tel no: 021 418 1049/1612

E-mail: david@dbgold.co.za; marele@dbgold.co.za

DC JEWELLERS

Tel no: 044 691 3692

E-mail: dcjewel@mweb.co.za

DEGLON JEWELLERY STUDIO

Tel no: 021 851 3182

E-mail: waynedeglon@telkomsa.net Website: www.waynedeglondesign.withtank.com

DEON SMITH JEWELLERY Tel: 083 454 2161

E-mail: deonsmithjewellery@gmail.com; drdwsmith63@gmail.com; deon@deonsmithjewellery.com

JEWELLERY MANUFACTURERS' ASSOCIATION OF SOUTH AFRICA

DESIGNER GOLD BUSINESS TRUST

Tel no: 043 726 2291

E-mail: info@designergold.co.za Website: www.designergold-el.co.za

DIA-KIM DIAMONDS

T/A CHRISTOPHER REID

Tel no: 021 418 4484

E-mail: nick@christopherreid.co.za Website: www.christopherreid.co.za

DIAMANTE ANTWERP

Tel: 072 830 5656

E-mail: info@diamanteantwerp.com

DIAMONDS4EVER

Tel no: 082 786 7677

E-mail: info@diamonds4ever.co.za Website: www.diamonds4ever.co.za

DIDIDESIGN

Tel no: 011 784 0369

E-mail: didi@dididesign.co.za Website: www.dididesign.co.za

DLR JEWELLERS

Tel: 057 101 0359

E-mail: carol@dlracc.co.za

DR ESME SPICER

Tel no: 073 239 9983

E-mail: esme.spicer@gmail.com

DURBAN UNIVERSITY OF TECHNOLOGY

Tel no: 031 373 6673/6

E-mail: chrisdb@dut.ac.za; samanthav@dut.ac.za Website: www.dut.ac.za

ECO CHIC JEWELLERY

Tel no: 021 553 0332

E-mail: e.m.duplooy@gmail.com

EDEL DESIGNER JEWELLERY

Tel no: 072 636 0213

E-mail: edeldesignerjewellery@gmail.com

EKURHULENI JEWELLERY PROJECT

Tel no: 011 825 5822

E-mail: colin@ejewellery.org.za Website: www.ejewellery.org.za

ELEMENTAL STUDIO

Tel no: 084 507 7777

E-mail: lezamcleod@icloud.com Website: www.elementalstudio.co.za

EMBER MANUFACTURING & DESIGN (PTY) LTD

Tel no: 083 557 5190

E-mail: info@ember.co.za Website: www.ember.co.za

ENZA MANAGEMENT SERVICES

Tel no: 031 824 9427

E-mail: khulile@imarajewellery.com

EON HOON JEWELLERY DESIGN

Tel no: 083 578 7447

E-mail: eon@eonhoon.com Website: www.eonhoon.com

ERICA STRAUSS DESIGNER JEWELLERY STUDIO

Tel no: 021 851 8120

E-mail: artwear@telkomsa.net

ETERNITY ENTERPRISE (PTY) LTD

Tel no: 018 290 5722/3

E-mail: info@eternityenterprise.com; daleen@eternityenterprise.com Website: www.eternityenterprise.com

EVERTRADE 142 (PTY) LTD T/A D’OURO JEWELLERS

Tel no: 011 615 3402

E-mail: dourojhb@vodamail.co.za; a.veloso@dourojewellers.co.za Website: www.dourojewellers.co.za

FACET JEWELLERY

Tel no: 073 397 8820

E-mail: catherine@facetjewellery.co.za

FARIED JEWELLERY DESIGN

Tel: 021 671 5529

E-mail: insaaf.achmat@gmail.com; fachmat@gmail.com

FEMKE KLEISEN DESIGNS (PTY) LTD

Tel no: 083 787 6120

E-mail: femkekleisen@webafrica.org.za Website: www.femkekleisen.co.za

FERROS JEWELLERS

Tel no: 041 363 1881

E-mail: alex@ferrosjewellers.com Website: www.ferrosjewellers.com

FINEGOLD LABORATORY SERVICES

Tel no: 021 511 6237

E-mail: admin@finegold.co.za Website: www.finegold.co.za

FOREVER JEWELLERY MANUFACTURERS

Tel no: 031 564 9006

E-mail: fj@3i.co.za

FRANKLI WILD

Tel no: 011 483 2620

E-mail: kgf@frankliwild.com Website: www.frankliwild.com

G HARRIS DESIGN STUDIOS CC

Tel no: 021 555 1437

E-mail: harrisjewellers@telkomsa.net; gharris@telkomsa.net Website: www.harrisjewellers.net

GATTOO JEWELLERY DESIGN STUDIO

Tel no: 011 852 2046

E-mail: gattoosdesign@gmail.com

GAUTA REFINERIES (PTY) LTD

Tel no: 012 753 3304

E-mail: rudi@gautarefinery.com Website: https://www.gautarefinery.com/

GEM AFRIQUE

Tel no: 062 050 6479

E-mail: soni2.goldsmith@gmail.com

GERHARD MOOLMAN FINE JEWELLERY Tel: 021 914 0838

E-mail: gerhard@gmfinejewellery.co.za

GLOBAL JEWELLERY ACADEMY Tel no: 082 337 6428

E-mail: robertb@globaljewelleryacademy.co.za Website: www.globaljewelleryacademy.co.za

GOLD AND I (PTY) LTD Tel no: 084 360 6762

E-mail: info@goldandi.co.za Website: www.goldandi.co.za

GOLDFASHION JEWELLERS CC Tel no: 021 931 1319

E-mail: mhendricks@wsnet.co.za; goldfashion@telkomsa.net

GOUDSMID TEHILA VAN ENGELENHOVEN

Tel no: 082 674 4410

E-mail: tehila@absamail.co.za

GRYPHON MOSS

Tel: 082 049 2488

E-mail: kate@gryphonmoss.co.za

HAUPT JUWELEN (PTY) LTD Tel: 072 587 0055

E-mail: info@hauptjuwelen.co.za

HAVILAH GOLD CREATIONS

Tel no: 041 581 1942

E-mail: design@havilah.co.za; carol@havilah.co.za Website: www.havilah.co.za

HEATHER JANE SMITH CERAMICS & PORCELAIN

Tel no: 064 915 4282

E-mail: ladyheatherette@gmail.com

HELEN MICHALETOS

Tel: 082 342 1577

E-mail: helen.michaletos@gmail.com

HESTI PRINSLOO T/A FETTER-AND-THREE

Tel: 082 855 9088

E-mail: hesti@fetter-and-three.co.za

HOLLY CROSS JEWELLERY

Tel: 079 477 2729

E-mail: vhaswayouth@gmail.com

ICKINGER JEWELLERS

Tel no: 015 307 4448

E-mail: jacques@ickinger.co.za Website: www.ickinger.co.za

iKE YKE Tel: 083 225 0425

E-mail: michael@eqimpact.co.za

IMFUNDISO SKILLS DEVELOPMENT

Tel no: 012 734 0245

E-mail: imfundiso@mweb.co.za Website: www.imfundiso.com

IMPILO COLLECTION

Tel no: 010 0210441

E-mail: ayeung@impilocollection.co.za Website: www.facebook.com/impilocollection

INGE SCHOLTZ JEWELLERYDESIGNER & MANUFACTURER

Tel no: 073 271 3789

E-mail: admin@csvaluers.co.za

ISA B JEWELLERY DESIGNS

E-mail: bothmaisabel09@gmail.com

ISABELLA JEWELLERS & REFINERS CC

Tel no: 011 334 5919

E-mail: isabella@isabella-refiners.co.za Website: www.isabella-refiners.co.za

J HIND JEWELLERS

Tel no: 031 306 1330

E-mail: jhindrajesh@gmail.com Website: https://www.jhindjewellers.co.za/

JAGGATH JEWELLERS

Tel no: 031 307 7790

E-mail: navinjagath372@gmail.com

JANINE BINNEMAN JEWELLERY DESIGNS

Tel no: 021 715 6178

E-mail: info@janinebinneman.com Website: https://janinebinneman.com/

JEWEL CRAFT – BRANDHOF Tel no: 051 444 3449

E-mail: rean.p@mweb.co.za Website: www.jewelcraft.co.za

JEWELLERY CONNECTION

Tel no: 011 728 6800

E-mail: vmagnes@netactive.co.za

JEWELLERY CONSULTANCY

Tel no: 083 581 1513

E-mail: md.jewelleryconsultancy@gmail.com Website: www.jewelleryconsultancy.co.za

JOHANNA VAN ZYL Tel no: 082 778 5846

E-mail: jo@johannavanzyl.co.za Website: www.johannavanzyl.co.za

JOHN 3 JEWELLERY Tel no: 076 822 8783

E-mail: john3jewellery@gmail.com

JOHN STEDMAN T/A ELEMENTAL DESIGN Tel no: 031 572 2902

E-mail: john@elementaldesign.co.za Website: www.elementaldesign.co.za

JOHREN MANUFACTURING CC T/A THE JEWELLERY SHOP Tel no: 046 624 3748

E-mail: johren@telkomsa.net

JOY MASSYN JEWELLERY (PTY) LTD Tel no: 012 662 2861

E-mail: joy@joymassyn.co.za Website: http://www.joymassyn.com/

JUPITER'S JUNGLE (PTY) LTD Tel no: 061 503 6561

E-mail: admin@jupitersjungle.com Website: www.jupitersjungle.com/www.ginawhite.com

JYARAS JEWELLERS (PTY) LTD

Tel no: 067 397 6373

E-mail: admin@jyarasjewellers.co.za Website: https://jyarasjewellers.co.za/contact/

K2 DESIGN STUDIO

Tel no: 031 940 1274

E-mail: khanyisile@k2designstudio.co.za Website: www.k2designstudio.co.za

KARLIEN DESIGNS CC

Tel no: 083 659 2607

E-mail: karlien@karliendesigns.co.za Website: www.karliendesigns.co.za

KARLSEN JEWELLERY CO

Tel no: 033 386 7872

E-mail: karlsen@jewelleryco.co.za

JEWELLERY MANUFACTURERS' ASSOCIATION OF SOUTH AFRICA

KATANNUTA DIAMONDS CC

Tel: 082 451 9429

E-mail: clare@katannutadiamonds.co.za; info@katannutadiamonds.co.za

KAYRO JEWELLERS

Tel no: 041 585 4842

E-mail: slaide.kayro@mweb.co.za

KEA-NTHABI’S AFRICAN DESIGN

Tel: 083 350 2737

E-mail: keanthabi1@gmail.com

KHONJE DESIGNS

Tel: 012 460 1569

E-mail: info@khonjedesigns.com

KIM CLOETE JEWELLERY DESIGN

Tel no: 021 531 9082

E-mail: kim@kimcloetedesign.co.za Website: http://www.kimcloetedesign.co.za/

KINKEL JEWELLERY

Tel no: 021 786 1549

E-mail: info@kinkeljewellery.co.za Website: www.kinkeljewellery.co.za

KNIGHT OF GREY T/A ELEGANTE

Tel: 011 825 5822

E-mail: elegantemagnificent@gmail.com

KRISTEN MALAN CC

Tel no: 011 880 1866

E-mail: kristen@merindol.com; john@merindol.com

KUSASA REFINING (PTY) LTD

Tel: 010 001 6284

E-mail: greg.magid@kusasarefining.co.za; info@kusasarefining.co.za

LADY PECULIAR

Tel no: 021 886 8868

E-mail: info@ladypeculiar.co.za Website: www.ladypeculiar.co.za

L’AUTRICHE FINE JEWELLERY

Tel no: 011 883 4021

E-mail: ernst@lebijoux.co.za Website: www.lautrichefj.co.za

LEOPOLDINE DESIGNS

Tel no: 076 586 3820

E-mail: info@leopoldinedesigns.co.za

LILLY FRIEDLAENDER CC

Tel no: 021 887 1655

E-mail: lilly.f@wol.co.za

LIMPOPO JEWELLERY BUSINESS INCUBATOR

Tel no: 015 293 0214

E-mail: tessa@ljbi.org.za; mabatho@ljbi.org.za; siphelele@ljbi.org.za; admin@ljbi.org.za; shokky@ljbi.org.za

LORIEN MANUFACTURING JEWELLERS

Tel no: 011 967 1700

E-mail: heather@allanybrink.co.za

LOTTI JEWELLERY

Tel no: 079 386 1079

E-mail: info@lottijewellery.co.za

LOVI JEWELLERY DESIGN

Tel no: 011 882 3272

E-mail: lovijewellery@gmail.com

LYNDA MARION JEWELLERY Tel no: 082 651 8145

E-mail: silver@lyndamarion.com

M2 JEWELLERS CC

Tel no: 012 460 6793

E-mail: maryna@m2jewellery.com Website: www.m2jewellery.com

MADELIEF DESIGNER JEWELLERY

Tel no: 083 453 7018

E-mail: madeliefjewellery@gmail.com

MADELINE’S TEMPTATIONS

Tel no: 083 305 2798

E-mail: info@madelinestemptations.co.za Website: www.madelinestemptations.co.za

MAGGIE AFRICA

Tel no: 072 882 2586

E-mail: maggieroodt@telkomsa.net

MAGMA METAL RECOVERIES

Tel no: 031 702 4422

E-mail: edwards@astronet.co.za

MAPULA DESIGNER JEWELLER (PTY) LTD Tel no: 083 641 2724

E-mail: mapuladesigner@gmail.com Website: www.mapuladesignerjeweller.com

MARINE GOLD CC

Tel no: 021 424 0077

E-mail: stephen@marinegold.co.za

MARION’S JEWELLERY STUDIO

Tel no: 041 368 4582/3

E-mail: marionsstudio@mweb.co.za

MARK WHITEHORN GOLDSMITH

Tel no: 083 271 6065

E-mail: info@markwhitehorn.co.za Website: https://markwhitehorn.co.za/

MARTIN MILLS GOLDFIELDS Tel: 0727167632

E-mail: mmillsgoldfields@gmail.com

MASELESELE JEWELLERS

Tel no: 012 734 0245

E-mail: imfundiso@mweb.co.za; imfundisojewellers@mweb.co.za Website: www.imfundiso.com

MEDITERRANEAN JEWELLERS

Tel no: 082 689 0630

E-mail: panayiotis@mmjewellers.co.za Website: http://www.mmjewellers.co.za/

METAL CONCENTRATORS SA (PTY) LTD – CAPE TOWN

Tel no: 021 510 0770

E-mail: cpt@metcon.co.za Website: www.metcon.co.za

METAL CONCENTRATORS SA (PTY) LTD – CENTURION

Tel no: 012 000 4440

E-mail: info@metcon.co.za Website: www.metcon.co.za

METAL CONCENTRATORS SA (PTY) LTD – DURBAN

E-mail: info@metcon.co.za Website: www.metcon.co.za

METAL IMAGE

Tel no: 021 447 6600

E-mail: mi_greg@iafrica.com; mi_accounts@iafrica.com Website: www.metalimage.co.za

MG IVORY Tel no: 011 788 1018

E-mail: mgivory@netactive.co.za

MICHAEL J SOLOMON

MANUFACTURING JEWELLERS (MJS) Tel no: 011 792 5292

E-mail: ms@absamail.co.za

MICHL CONTEMPORARY FINE JEWELLERY Tel no: 021 913 3944

E-mail: michelleliaosa@gmail.com Website: www.michljewellery.com

MINITZA

Tel: 082 77 29812

E-mail: info@minitza.co.za

MIRKO JEWELLERY

Tel no: 021 886 8296

E-mail: mirinda@mirkojewels.co.za Website: http://mirkojewels.co.za/

MOON INVESTMENTS

Tel: 021 551 2066

E-mail: invest@mooninvest.co.za

MUGA MUGA HANDMADES

Tel no: 072 299 7148

E-mail: info@mugamuga.co.za Website: www.mugamuga.co.za

MZANTSI DIAMOND MERCHANTS (PTY) LTD

Tel: 041 379 1162

E-mail: mzantsidiamonds@gmail.com

N.N JEWELLERS Tel: 082 081 8179

E-mail: nico.nieuwoudt.nn@gmail.com

NEWMAN JEWELLERY DESIGN

Tel no: 012 329 9600

E-mail: nina@newmandesign.co.za; dave@newmandesign.co.za

NILU ENGRAVING & JEWELLERY (PTY) LTD

Tel no: 083 384 7792

E-mail: laser@nilu.co.za Website: www.nilu.co.za/

NINA BOSCH PORCELAIN Tel: 079 891 7240

E-mail: info@ninabosch.co.za

NOVUS DESIGN STUDIO

Tel no: 012 332 5850

E-mail: info@novusdesign.co.za Website: http://www.novusdesign.co.za/

NQ JEWELLERY DESIGN SERVICES

Tel no: 073 700 6225

E-mail: nq2jewel@gmail.com Website: www.nqjewellery.co.za

NV DESIGN COMPANY

T/A BY NANETTE

Tel no: 021 883 3856

E-mail: nanette@bynanette.com Website: www.bynanette.com

ORO AFRICA (PTY) LTD – CAPE TOWN

Tel no: 021 480 9860

E-mail: sharin@oroafrica.com Website: www.oroafrica.com

OSMOND’S

Tel no: 021 559 8277

E-mail: osmond@telkomsa.net

PAUL GALLIAS

Tel no: 073 194 2415

E-mail: pgallias@hotmail.com

PEARL AND DIAMOND STUDIO

Tel no: 011 678 0595/6

E-mail: pearldiamond@mweb.co.za Website: https://www.pearlanddiamond.co.za/

PETRA JEWELLERY DESIGN

Tel: 021 789 0312

E-mail: info@petrajewellery.co.za

PHATSIMA JEWELLERY DESIGNS

Tel no: 072 739 6800

E-mail: phatsimantando@gmail.com; orders@phatsimajd.com Website: www.phatsimajd.com

PHILIP ZETLER JEWELLERS Tel no: 021 423 2771

E-mail: pzetler@mweb.co.za Website: www.philipzetlerjewellers.co.za

PHOENIX MANUFACTURING JEWELLERS

Tel no: 012 549 4966

E-mail: jack@phoenixjewellers.co.za Website: www.phoenixjewellers.co.za

PICCOLO FINE DESIGNER JEWELLERY Tel no: 083 396 6178

E-mail: suvette@piccolo-jewellery.co.za Website: http://piccolo-jewellery.co.za/

PIYUVE JEWELLERS CC Tel no: 031 301 3963

E-mail: aroon@piyuvejewelers.co.za; shashi@piyuvejewelers.co.za Website: www.piyuvejewelers.co.za

PNEUMA JEWELLERS CC

Tel no: 011 702 1462

E-mail: admin@pneumajewellers.com Website: www.pneumajewellers.co.za

POPULAR DIAMOND JEWELLERY MANUFACTURING CC

Tel no: 011 484 7044

E-mail: pop@tiscali.co.za

PRECIOUS ONE JEWELLERY

Tel no: 056 212 1229

E-mail: antonjewels@yahoo.com

PRECISION SETTERS

Tel no: 011 484 7803/4

E-mail: julian@precisionsetters.co.za

PRETTY FOUND THINGS

Tel no: 083 651 9042

E-mail: prettyfoundthings@gmail.com Website: www.prettyfoundthings.co.za

JEWELLERY MANUFACTURERS'
ASSOCIATION OF SOUTH AFRICA

PREVIDA & CO

Tel no: 011 701 5074

E-mail: previda@previdaandco.com

PRINS & PRINS DIAMONDS

Tel no: 021 422 1090

E-mail: petre@prinsandprins.com; riana@prinsandprins.com Website: www.prinsandprins.com

QUICKSET JEWELLERS

Tel no: 031 468 9236

E-mail: qsjewel@telkomsa.net; osjewel@telkomsa.net Website: www.quicksetjewellers.co.za

RAMSDEN DIAMONDS

T/A OLYMPIA AVENUE MANUFACTURING JEWELLERS

Tel: 011 404 5010

E-mail: info@olympia-avenue.co.za

RAND REFINERY LIMITED

Tel no: 011 418 9000

E-mail: nicolab@gold.co.za Website: www.randrefinery.com

RARE EARTH CREATIONS

Tel no: 011 326 1727 E-mail: noloyiso@rarearth.co.za Website: https://www.rareearth.co.za/

REC SET & ENGRAVE (PTY) LTD

Tel no: 011 326 1727

E-mail: neil@rarearth.co.za; noloyiso@rarearth.co.za

RICHLINE SA (PTY) LTD

Tel no: 011 418 1600

E-mail: johan@richlinesa.co.za; marco@richlinesa.co.za Website: www.richlinegroup.co.za

RITCO MANUFACTURING JEWELLERS

Tel no: 041 374 2101

E-mail: sales@ritco.co.za Website: www.ritco.co.za

RODNEY CHANDLER JEWELLERS (PTY) LTD

Tel no: 082 606 0493

E-mail: mcjewel@netactive.co.za

ROHAN CHERRY DESIGNS

Tel no: 082 974 4566

E-mail: info@rcdesigns.co.za Website: www.rcdesign.co.za

ROK ORIGINALS

Tel no: 072 203 3288

E-mail: info@rokoriginals.com Website: https://www.rokoriginals.com/

ROMANELLI DESIGNS (PTY) LTD

Tel no: 011 794 1666

E-mail: bling@romanellidesigns.co.za Website: https://romanellidesigns.co.za/

RUTH PROWSE SCHOOL OF ART Tel no: 021 447 2492

E-mail: admin@ruthprowse.co.za Website: www.ruthprowse.co.za

SATHKAAR JEWELLERS C.C

Tel no: 031 306 4921

E-mail: sathkaar@gmail.com

SANDHAVON DIAMOND CUTTING WORKS

Tel no: 083 233 0910

E-mail: kevin@lutrin.co.za

SAVAGE JEWELLERY

Tel no: 082 902 2302

E-mail: nicola@savagejewellery.com

SCANT DESIGN

Tel: 072 339 1885

E-mail: as@scant.co.za

SCARAB JEWELLERY STUDIO CC

Tel no: 021 683 4646

E-mail: janine@scarabjewellery.co.za; tanya@scarabjewellery.co.za Website: www.scarabjewellery.co.za

SEA & SHORE

Tel: 082 742 5343

E-mail: seashore.resin@gmail.com

SERAGLIO JEWELLERS

Tel no: 011 783 8301

E-mail: rolling.albert@yahoo.com Website: www.seragliojewellers.com

SHADOW JEWELLERS

Tel no: 082 689 8297

E-mail: shadrackmogoane@yahoo.com

SHANI D JEWELLERY DESIGN (PTY) LTD

Tel no: 082 308 2111

E-mail: diamondshani@gmail.com Website: http://www.shanidjewellery.co.za/

SIBAHLE JEWELLERY (PTY) LTD

Tel no: 011 049 3933

E-mail: nthabiseng@sibahlejewellery.co.za Website: www.sibahlejewellery.co.za

SILK ROUTE GOLD (PTY) LTD

Tel no: 011 450 3192

E-mail: info@silkroutegold.com Website: www.silkroutegold.com

SIMON EFUNE MANUFACTURING JEWELLERS

Tel no: 011 334 4529

E-mail: simon.efune@mweb.co.za

SIRKEL JEWELLERY

Tel no: 011 726 2365

E-mail: sirkeldesign@gmail.com Website: www.sirkeljewellery.co.za

SL HERMAN MANUFACTURING JEWELLERS

Tel no: 012 460 6771

E-mail: slhj@telkomsa.net Website: www.hermanmanufacturingjewellers.co.za

SMITH JEWELLERY

Tel no: 071 313 8649

E-mail: info@smith-jewellery.com Website: www.smith-jewellery.com

STARBRIGHT JEWELLERY

Tel no: 083 775 9995

E-mail: megan@starbrightgirl.com Website: https://www.starbrightgirl.com/

STUDIO 1980 (PTY) LTD

Tel no: 083 379 0171

E-mail: info@studio1980za.com Website: https://studio1980za.com/

STUDIO 39 JEWELLERY DESIGN Tel no: 031 764 3000

E-mail: studio39@telkomsa.net Website: www.studio39.co.za

STUDIO C MANUFACTURING JEWELLERS

Tel no: 011 642 7826

E-mail: chris@studioc.co.za; peggy@studioc.co.za Website: www.studioc.co.za

STUDIO LOUBSER

Tel no: 011 782 4051

E-mail: liz@lizloubser.com; info@studioloubser.com Website: www.studioloubser.com

SUGARBUSH CREATIONS

Tel no: 015 293 2358

E-mail: sugarbushcreations@gmail.com

SURITA DU TOIT FINE JEWELLERY (PTY) LTD Tel: 082 779 7084

E-mail: info@suritadutoit.com

TASHA SWART CREATIONS

Tel: 082 523 9982

E-mail: tashaswart.creations@gmail.com

THATO RADEBE JEWELLERY

E-mail: thato@thatoradebejewellery.co.za Website: https://thatoradebejewellery.co.za/

THE BERA DIAMOND ACADEMY Tel no: 011 854 4556

E-mail: mmbera@gmail.com; muhammad.bera@absa.co.za Website: http://www.benefittohumanity.com/

THE JABULANI CHARITABLE TRUST

Tel: 031 303 2396

E-mail: paula@jabulanijewellery.co.za; colleen@jabulanijewellery.co.za

THE JEWELLERY HUB Tel no: 083 326 5746

E-mail: ian@worldofdiamonds.co.za; yolandi@worldofdiamonds.co.za Website: www.worldofdiamonds.co.za

THE MAKERY Tel no: 082 600 7142

E-mail: info@themakerycollection.com Website: www.themakerycollection.com

THE PLATINUM INCUBATOR

Tel no: 014 597 0736

E-mail: sibongile@tpi.org.za Website: www.tpi.org.za

TINSEL GALLERY

Tel no: 011 782 4051

E-mail: geraldine@tinsel.co.za Website: https://tinselgallery.com/

TIP TOP JEWELLERS

Tel no: 044 873 3048

E-mail: tiptop@lantic.net

TRIMALCHIO

Tel no: 012 346 6874

E-mail: casanra@mweb.co.za

TRISLO (PTY) LTD Tel no: 012 259 0100

E-mail: info@trislo.co.za Website: www.trislo.co.za

TSHWANE UNIVERSITY OF TECHNOLOGY

Tel no: 012 382 6007

E-mail: newmand@tut.ac.za Website: www.tut.ac.za

UNCUT JEWELLERS

Tel no: 083 225 8221

E-mail: mark@uncutjewellers.co.za Website: www.uncutjewellers.co.za

UNIVERSITY OF JOHANNESBURG

Tel no: 011 559 1129/1125

E-mail: fnazier@uj.ac.za Website: www.uj.ac.za

UNIVERSITY OF STELLENBOSCH

Tel no: 021 808 3047

E-mail: ct@sun.ac.za; Joani@sun.ac.za Website: www.sun.ac.za/english/faculty/arts/visual-arts/

VAN DEIJL MANUFACTURING JEWELLERS

Tel no: 021 914 2192

E-mail: info@vdmj.co.za

VAWDA GOLD GEM JEWELLERS Tel no: 031 208 9142/3

E-mail: info@vawdagoldgem.co.za Website: www.vawdagoldgem.co.za

VICTORIA ORPEN JEWELLERS

Tel no: 011 615 4758

E-mail: victoriaorpensa@gmail.com; roxanne.campbell07@gmail.com

VIJAY SHAH CONCEPTS

Tel no: 031 564 2948

E-mail: vijayshah@telkomsa.net; nihalshah23@gmail.com Website: www.vijayshahjewellers.co.za

VK JEWELLERY

Tel no: 082 789 4498

E-mail: vivek@vkjewellery.co.za Website: www.vkjewellery.co.za

WAINWRIGHT JEWELLERS

Tel no: 021 554 1169

E-mail: info@wainwrightjewel.co.za Website: www.wainwrightjewel.co.za

WOOSH DESIGNS JEWELLERY STUDIO

Tel no: 011 318 1340

E-mail: wooshen@wooshjewellery.co.za Website: www.wooshjewellery.co.za

YOL NOMADIC JEWELLERY

Tel no: 074 136 3633

E-mail: yol_lu@yahoo.fr

ZION PRECIOUS METALS (PTY) LTD

Tel: 010 109 2057

E-mail: compliance@zionpreciousmetals.com; depot@zionpreciousmetals.com

ZULU MIEN

Tel: 0823344426

E-mail: zulumien@gmail.com

ZUREL BROTHERS SA (PTY) LTD

Tel no: 015 293 2306/58

E-mail: zurelpolokwane@telkomsa.net; zurelqms@gmail.com Website: www.zurel.co.za

JEWELLERY MANUFACTURERS' ASSOCIATION OF SOUTH AFRICA

CARLSBAD

BRAND SUPPORTERS

AIB www.aib.za.com info@aib.za.com (011) 883-2400

ANGLO PLATINUM www.angloamerican.com

ISIKHOVA MARKETING www.isikhova.co.za lamees@isikhova.co.za (011) 883-4627 J.P.P.E MANUFACTURING JEWELLERS www.jppe.co.za info@jppe.co.za (021) 424-7764

From The World’s Foremost Authority in Gemology™

ANNA B JEWELLERY www.annab.co.za orders@annab.co.za (011) 021 481 1023

JEWELLERY COUNCIL OF SOUTH AFRICA (JCSA) Jewellex365 ShopJewellex www.jewellery.org.za admin@jewellery.org.za (011) 484-5528

CAPE TOOLS & JEWELLERY SUPPLIES www.capetools.co.za sales@capewatch.co.za (021) 424-8261 / 086-111-5137

GIA is the globally recognized source of knowledge, standards, education and analysis for diamonds, colored stones and pearls. Contact us today. GIA.edu

JZA – YOUR JEWELLERY MAGAZINE jza@isikhova.co.za (011) 883-4627

NAMAQUA MOISSANITE www.namaquamoissanite.com sales@nammoissanite.com 081-873-6456

RAND REFINERY www.randrefinery.com gold@gold.co.za (011) 418-9000

GEMOLOGICAL INSTITUTE OF AMERICA (GIA) www.gia.edu gia ed/contact us +1-760-603-4000 – global hq

METAL CONCENTRATORS www.metcon.co.za info@metcon.co.za (012) 000-4440 / (021) 510-0770

SM WATCH www.smwatch.co.za info@smwatch.co.za (012) 326-5996 SOLITAIRE www.solitairemagazine.com subscription@media-group.com +65-6446-6888

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