Down to Earth • Brand card 2022 by Isikhova Media

BRAND CARD 2022

sa Down to Earth SA is an exciting, seasonal online gardening guide aimed at both the novice gardener and the not-so green-fingers. It is packed with expert advice, essential gardening tasks, ‘how-to’ gardening basics and ideas for South African gardeners in an easy and accessible format.

Down to Earth SA’s seasonal storybook is one of refreshing and invaluable gardening experiences and an ideal place for advertisers to make their brand grow.

EARTH

Your kitchen garden

DOWN

TO EART

chair. rattan in 4 legs y Merl Acapulco 5.00. Lero R79 Outdoor

DOWN

TO EART

Alu patio -piece e rado nine se & Hom ▲ Colo ,00. Hou R9 499

to Down ation. oever whats of public at time any way sourced held liable in onal costs All prices t be able. r any additi applic SA canno Earth nces and/o ing, where differe ry or shipp for price with delive involved

piz

UMMER

suite.

Thyme – a small, bushy perennial that needs full sun and tolerates poor soil.

Parsley – grows sun and likes best in full

An deep, fertile excellent first W that drains soil aid antiseptic TO KNO well. It's a durable anti-fungal and GOOD natural ics are multivitamin herb, it helps and door fabr llent, but fight respiratory • Out should be eaten mineral that infections and er-repe Be sure and wat acts as a tonic. It's erproof. during parsley is more daily. Italian also not wat cushions or herb to enhan a useful culinary able to withst ect frost choose ce and to prot ’s and any and it meal. that Anoth grows into urs fabric er popular a bigger downpo plant, about variety is lemon stant. thyme d-quality 80cm high, use goo mildew-resi , which adds compared and a lemon s with fragrance and fadefor n? Doe which is round garden parsley pping flavour to rain ofte on ’re sho set for is delicio er, more comp Does it beat down us as a herba food and • If you oor dining sider and 30-60 act, coast? are cm high. Set l tea. day sun These an outd deck, con ure wer out chic, the mid oor space? plants ans a den new ens every six month ns to and a woo wanting in iture your outd nt questio ir legs s. you’re o area or oor furn hard on orta the cha ’t get trapped e Whether pati g outd all imp the or mor is savvy selectin osure quirky your they won n you pull designbefore outdoor exp the climate. whe ing ng a little e r a gap somethi rientated, mak furniture becaus whateve r what iture, chair out. work withFrom design family-o ce. Is all furn conside SPRING /SUMM oor space ! oor spa r outd ER 2021 or a k up and outside ut being you colour, your outd balcony, • Loo fall onto you r spot to e you Measure and narrow Use the area is all aboerials used could d? lity, ther Does k? iture. overhea s it a long wide dec e the size of and mat y and practica on home furn bird l ds and lot of irations to enhance determin and potentia broad durabilit that she n? get a pe to ting insp e tips stai e a tree te. and sha oor furnitur are exci e are some could garden Is ther ommoda space need s and which your outds it will acc soil. Her pleasure berries ’ll definitely ple oors. enough r you grouping er to leave to walk the sim s of the outd ect you If so, e to prot ther Rememb r furnitur treasure ther hot to plan or find ano you e your wea r the ably. around furnitur nea ther. Is comfort put it. iture? The wea or do you live around spot to the furn osed ing place exp and dry, hang you ce will r spa wicker e Where eather wn. o/outdoo you hav r lotte all-wions, grey-broe your pati ents, or do you Is ▼ Char ? Will elem with cush Warehous and chair to the head covering ,00. Patio ground as R6 990 any over rest on soft ace, such e surf furnitur on a hard ed patio? This or that are k or pav grass, erials ment den dec ose mat a woo iron you cho for your env helps match a good oundings. e. r – whit ck chai and surr

Patiozazz SPRING/S

Handy tips for creating a kitchen garde and deligh t your sense n to stimulate s • Factor in fragrance. Plant pathw that releas ays with penny es a royal or pots of violasmint fragrance as one walks that exude a sweet fragra over it, nce. • Use decor ative create a pleas and colourful vegetables ing and light green picture. Alternate rows to of dark leafy veget artichokes ables such as spike as feature y plants and like silvery silver foliag santolina for e plants contrast, which as a natural insect-repe also acts llent. • When comb ining veget ables companion planting princi and herbs, use prevent many ples that allow pests and one to diseases.

"MUST-HAVE " HERBS INC LUDE:

Content provides readers with essential information on soil care, different plants, trees, shrubs and flowers, growing fruit and vegies; creating herb gardens, smart ways to plant – creating colour, tone, depth and contrast and seasonal planting planners. Features include hints and tips from water-wise and indigenous gardening, organic ideas, container gardening to new products, gardening accessories, latest seedlings, feeding plants, trends, indoor greenery and of course, attracting birdlife, bees and butterflies to green places.

DOWN TO

SPRING/S

2021

UMMER

2021

Adironda r Troy ▲ Kete ,00. Takealot R 2 499

Sweet basil – an annua l that grows quick ly and easily , doing best in full or morning sun. It needs well-c omposted soil and regular water ing. One of the most popul ar culinary herbs which has a special affini with tomat ty oes, in any tomat it can be used o sauce, soup, Mediterran ean pastas or salad vegetable dish, s.

SIZE

1 ISSUE

2 ISSUES

3 ISSUES

4 ISSUES

8500 per issue

Cover

SPECIFICATIONS 210mm (w) x 297mm (h)

Full page

3895

3395

3000

2750

210mm (w) x 297mm (h)

Half page (horizontal)

2900

2500

2250

2000

210mm (w) x 147mm (h)

1/3 page (vertical)

2100

1850

1625

1495

71mm (w) x 297mm (h)

Double page spread

6100

5895

5500

5100

420mm (w) x 297mm (h)

The Flower Box (single)

500 per issue

87mm (w) x 77mm (h)

The Flower Box (double)

900 per issue

180mm (w) x 77mm (h)

SPECIAL POSITIONS: All special positions an additional 10%

Material requirements High quality PDF or JPG at 300dpi resolution / CMYK / Bleed 3mm Ad make-up Our in-house design studio is available to design client ads and quotations are available upon request. EDITORIAL Editor-in-Chief & Publishing Director Jason Aarons jason@isikhova.co.za Editor Deborah Hele deborah@isikhova.co.za Creative Director Joanne Brook joanne@isikhova.co.za BUSINESS Managing Director Imraan Mahomed imraan@isikhova.co.za Director: Brand Strategy Jenny Justus jenny@isikhova.co.za

ADVERTISING RATES • All rates are exclusive of VAT and agency commission. • All bookings made through advertising agencies must be accompanied by a signed CI or official purchase order. • All advertisers receive – AT NO EXTRA COST– free hyperlinks to their website and/or email addresses featured on their advertisements in the online issues. Note • Deadlines subject to change at discretion of the Publisher. • No cancellations accepted after booking deadline. DEADLINES

BOOKING

MATERIAL

PUBLISHING DATE

Autumn

two weeks prior to publication

one week prior to publication

end-March

Winter

two weeks prior to publication

one week prior to publication

first week July

Spring

two weeks prior to publication

one week prior to publication

end-September

Summer

two weeks prior to publication

one week prior to publication

first week December

Operations Director Thuli Majola thuli@isikhova.co.za

2022

Advertising Manager Ruwayda Mahomed ruwayda@isikhova.co.za

ADVERTISING: CONTACT RUWAYDA 011 883 4627 / 072 383 3203 General enquiries: downtoearth@isikhova.co.za

savvy thinkers smart doers together people

Independently published by Isikhova Media Address: 10th floor, Metal Box, 25 Owl Street, Milpark, Johannesburg Tel: (011) 883 4627 www.isikhova.co.za

FEATURES LIST 2022 AUTUMN Ode to autumn Seasonal tasks plus wonderful ideas to bring classical autumn hues into the garden environment. 22 Gardening trends We dig in to 2022’s exciting on-point gardening choices and trends. Yes, you Cannabis We delve into the exciting world of CBD oils, one of the biggest wellness buzzwords of the moment. Pruning in autumn Tips for shrubs, formal hedges, branches. We also look at essential and different types of pruning equipment/tools. Small space solutions Ideas to make your limited-size gardening spaces work. Berry nice A selection of nature’s super fruits which burst with a host of culinary and medicinal properties. Birdbaths New styles and designs have reimagined the humble bird bath. The bulb and the beautiful Getting those spring flowering bulbs into the soil. Homegrown Gardeners who have created home grown spaces for their own fresh produce – from herbs, veggies and fruits. Bug off How to manage and get rid of those goggas in your garden.

WINTER Grown in the Z of A Your guide to indigenous plants. Houseplant havens How to group houseplants, varieties to choose, growing multiple plants in one pot. Herb gardens Creating beautiful and functional herb gardens. Go big on Bonsai The art, care and technique of bonsai. Interior living walls From herb kitchen allotment walls, green bedroom oasis walls to steamy bathroom jungle walls.

Tree time Ideal trees for South African gardens. Herbs for pets Health wealth for precious pets. Go feather Tasty treats and feeds for birds The garden canvas Flowers which have inspired paintings and how, when and where to grow them. Grounded Fertilsiing your lawns and flower beds. SPECIAL SUPPLEMENT: CITRUS FRUITS SPRING Jewel-coloured gardens A daring and bold spring palette that’s a real gem in the garden.

SUMMER – First Birthday Edition Down to Earth’s first birthday issue gets growing this holiday season with terrific ideas to bring your greenery on and great birthday giveaways! Party time! Here’s to you as we celebrate summer with a tantalising selection of natural drinks made from herbs, fruits and veggies! Summer garden guide What and where to plant for a blooming marvelous summer garden. 50 shades of green Down to Earth’s top picks of green plants. From lush and leafy, small and tall to big and bushy! Back to those roots Different plant feeds to ensure growing success.

Grow organic All about organic gardening and products.

Paint your patio Terrific ideas to bring your patio entertainment areas to life.

Border patrol Simple tricks for breathtaking borders.

Everything’s coming up roses Grow the roses of success with our essential rose guide.

Footloose and fancy free Ideas for wild, natural and loose gardens.

Starry, starry nights Star-shaped flowers to bring a heavenly touch to your garden.

Paved in bold Standout paving ideas for garden areas, patios, gazebos, decks and special spots, with pebbles, stones and brick to sleepers, gravel and wood.

Scented Fragrances inspired by flowers.

The happy hydrangea When to plant, feeding, maintenance, landscaping and growing in containers. Space Invaders How to recognise destructive, waterholic alien species and what to do. The wild side Attracting wildlife to your garden. Kids’ gardening The simple delight and pleasure of childhood gardening. The big day Congratulations! Down to Earth’s ‘must do’ for when ‘I do’! Fabulous ideas for wedding flowers from bridal bouquets, retinue, venue and tables.

Feed me! We take a nibble into the world of carnivorous plants. Waterwise gardens Water efficient plants and warer-saving ideas. SPECIAL SUPPLEMENT: THE GREAT GIFT GUIDE

ALL ISSUE REGULARS Delights and discoveries Great finds for the home and garden Seeding is believing – new and exciting seed ranges Green reads – gardening books Seasonal events calendar

SPECIAL SUPPLEMENT: THE GARDENING TOOL KIT

Independently published by Isikhova Media Address: 10th floor, Metal Box, 25 Owl Street, Milpark, Johannesburg Tel: (011) 883 4627 www.isikhova.co.za

General enquiries: downtoearth@isikhova.co.za

ADVERTISING: CONTACT RUWAYDA 011 883 4627 / 072 383 3203

2022 Q1 STATISTICS

SOCIAL MEDIA

SUN

WED

FRI

MON THUR

TUE

SAT