African Odyssey 2018/9

2018/19

YOUR OFFICIAL INDUSTRY EXPORT GUIDE INTO AFRICA

Africa’s Premier Jewellery and Watch Exhibition

6-8 OCTOBER 2018 SANDTON CONVENTION CENTRE, 161 MAUDE STREET, SANDTON, JHB, SOUTH AFRICA

+27 11 484 5528 | lornal@jewellery.org.za | www.jewellex.co.za | www.facebook.com/myjewellex

Editor: Adri Viviers Tel: +27 (0)11 883 4627 | Cell: 084 261 1805 E-mail: sajewellerynews@isikhova.co.za

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SA is the leading producer in sub-Saharan Africa of precious metals, diamonds and jewellery. The increased global demand for these commodities, as well as the country’s position as the gateway into the subcontinent, has played an important role in the development of jewellery, diamonds and precious metal exports.

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Crossing borders virtually Jason Laing, an international virtual jeweller, says that there is a bigger and brighter future ahead for the jewellery industry, as there are areas that have never been explored before. He has begun the process of making his business international and has already started dealing in parts of Africa, such as Nairobi.

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Website: www.isikhova.co.za Printing: Typo Content Images: www.123rf.com

AFRICAN Odyssey is a renowned publication that seeks to showcase the continent’s growth and trade potential. It is an essential reference guide for exporting to the continent and will definitely inspire you in your business endeavours.

It contains informative and fundamental information and is updated annually.

AFRICAN Odyssey is published in conjunction with the Jewellery Council of South Africa.

The views expressed in this publication are not necessarily those of the owners and the Diamond and Jewellery Federation of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners and the Diamond and Jewellery Federation of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. AFRICAN Odyssey 2018/2019. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers.

The basics of exporting

CONTENTS

AFRICAN ODYSSEY 2018/19 | PAGE 05

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Diamonds bringing benefit across Africa A major aim for the diamond industry going forward has to be to emphasise the good that diamonds do. Unfortunately, the jewellery-buying public is not, for the most part, aware of the benefits that diamonds bring to miners and their families throughout Africa, where 65% of global rough supply originate, says Ernie Blom, President of the World Federation of Diamond Bourses.

Assisting the development of emerging exporters The Department of Trade & Industry (DTI) will once again be sponsoring approximately 20 candidates to exhibit at this year’s Jewellex Africa, the premier trade fair of the South African jewellery industry which has been hosted by the Jewellery Council of SA (JCSA) for 40 years.

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Map of Africa and a list of African countries and territories

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A remarkable coin, a remarkable legacy Established in 1920, Rand Refinery has become the largest integrated single-site precious metals refining and smelting complex in the world. Over almost 100 years, Rand Refinery has refined almost 100% of South African mined gold.

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Johannesburg/Rosebank's new diamond hub Born in Africa 2018/19

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SA is a leading producer in sub-Saharan Africa of precious metals, diamonds and jewellery. The increased global demand for these commodities, as well as the country’s position as the gateway into the sub-continent, has played an important role in the development of jewellery, diamonds and precious metal exports.

The small, but well-established South African jewellery manufacturing sector makes a wide range of precious metal jewellery items, from mass-produced items to individual pieces. Manufacturing jewellers in SA range from large businesses to small studios specialising in making unique designer pieces.

Most jewellery in SA is sold inside the country, but local manufacturing jewellers and designers receive international acclaim for their innovative and original designs, reflecting the spirit of the African continent.

Government support structures The Department of Trade & Industry (DTI) works on building equitable and strong trade links with key economies, with a special focus on supporting African regional economic integration and cooperation. SA has trading relationships with more than 200 countries and territories. The DTI also helps companies conceptualise their export product, as well as directing them to find businesses and trading partners.

The Small Enterprises Development Agency has developed a trade initiative, Trade Point South Africa (TPSA), which aims to increase the participation of SA’s small enterprises in international trade and provide the support they need to realise efficient global trade.

As part of this programme, exportready small, micro or medium enterprises can register on the Global Trade Directory system, which provides instant global visibility in 70 countries through a network of 100 TPSA offices.

The Western Cape Destination Marketing, Investment & Trade Promotion Agency aims to connect Western Cape businesses with the market through commercial linkages, as well as with mentors or mentorship programmes.

THE BASICS OF EXPORTING Export documentation Certain export processes and documentation need to be considered before obtaining a licence to export into Africa or further afield. The following documents are required from South African authorities: an exporter registration form, Form NEP (no foreign exchange proceeds), Form E and a customs declaration form from the SA Revenue Service (SARS), a letter of credit from the customer’s bank, a commercial invoice from the exporter for the importer and an export permit from the Customs & Excise Department.

In order to export to any of the SADC member states, Form DA 185 (an application form for registration and licensing of

customs and excise clients) and Annexure Form DA 185.4A2 are required.

The regulation of diamonds and precious metals The amended Diamonds Act of 1986 was put in place to ensure that South African diamond resources are developed in the best interests of citizens, promoting unbiased access to and local beneficiation of the country’s diamonds. It also ensures compliance with the Kimberley Process certification scheme which was established in 2003.

The Regulator implements, administers and controls all things relating to the beneficiation, purchase, sale, import and export of diamonds. A diamond exchange has been established as well as export centres, which assist in the buying, selling, export and import of diamonds.

The principle of the Precious Metals Act of 2005 is to administer the South African precious metals industry. Precious metals include gold and platinum group metals, which means that the Regulator deals with the application of refining licences for smelting and refining industries, precious metal beneficiation licences for manufacturing precious metals, permits for manufacturing jewellery, special permits for scientific purposes and certificates to buy or sell precious metals.

Rough diamond dealing In order to purchase, sell or export rough diamonds in SA, businesses are required to be licensed in terms of the Diamond Act. Rough diamond dealers in SA are represented by the Rough Diamond Dealers’ Association, which actively participates in all industry structures.

Exporting is a complicated process, as there are many regulations that have to be followed before a business can consider exporting.

Diamond Export Levy The Diamond Export Levy applies to all dealers, producers, beneficiators and/ or holders of permits. Companies must register their businesses with SARS and pay this levy when exporting unpolished diamonds from SA. Before applying for registration, it is necessary to obtain the relevant permits/licences from the Regulator in Johannesburg. Once registered, a

AFRICAN ODYSSEY 2018/19 | PAGE 07

customs client code number will be allocated and this must be used when export declarations are made to SARS. Declarations must be made every six months, even if a nil return is made.

Prohibited, restricted and counterfeit goods Prohibited goods are never allowed to enter or exit SA in any circumstances, while restricted goods are allowed to enter or exit the country only in certain circumstances or under certain conditions. Gold, gold coins and coin collections are among restricted goods.

Export incentives The government has various incentive schemes for South African businesses to export their products internationally, such as the Export Marketing & Investment Assistance (EMIA) scheme, which compensates exporters for the costs involved in developing export markets for South African products and services.

Who qualifies for EMIA assistance?

South African manufacturers, exporters and trading houses that represent at least three SMMEs or businesses owned by historically disadvantaged individuals (HDIs).

South African commissioning agents also qualify for EMIA assistance if they represent three or more SMMEs or HDI-owned businesses. South African export councils, industry associations and joint action groups can also apply for assistance if they represent at least five South African bodies.

Becoming export-ready Exporting is a complicated process, as there are many regulations that have to be followed before a business can consider exporting. The points below outline the steps that must be taken before a business can consider itself export-ready: • Firstly, develop a broad export mission statement stating the business’s intention to export, which can be revised later.

• Budget for the initial research necessary to implement an export strategy.

• Get commitment in writing from partners.

Many export endeavours fail because of lack of buy-in.

• An initial strengths, weaknesses, opportunities and threats export analysis is necessary to determine the business’s export capabilities. The results will be used during the research process.

• Make a shortlist of possible countries and identify possible customers in order to plan an export marketing strategy.

• Implementing the export plan will need capital outlay.

• Managing risk: Once the export contract has been negotiated and signed, it is the business’s responsibility to fulfil it. It is essential to be aware of what these risks are and to take steps to manage them.

• Promoting and marketing products internationally: There are many channels, such as advertising in trade magazines, attending trade fairs and e-marketing. The channels chosen depend on the business’s promotional strategy, as outlined in the export plan.

• Negotiating and quoting: Potential customers must be approached and persuaded to buy. Once an accept able deal is negotiated, the customer requires a quote or pro-forma invoice.

• Transportation and logistics are an important component, as the products must be sent from the business to the customer.

• Handling export documentation and export payments: Ensure that export documentation is in order to effect payment for the goods.

• After-service support is important for continued trade with foreign customers.

• Finally, to ensure the business maintains a successful export department, it is necessary to continually review and improve the export process.

Business consulting There are many private business consultants who can assist small business operators through the export process.

Testing the market An ideal way to test the export market is to attend the annual Jewellex Africa trade fair, the premier showcase of the South African diamond, jewellery and watch industry, which is hosted by the Jewellery Council of South Africa (JCSA).

“The aim of the JCSA is for South Africa to become the ‘jewellery trading hub of Africa’ and the fair is focusing its efforts on including more participation from African countries. As these states are on our doorstep, we’d like to invite them to take the opportunity to do business with us, as well as with international countries,” says JCSA CEO, Lorna Lloyd.

SOURCES: 1. www.miningweekly.com/article/ coloured-gemstones-coming-intotheir-own-after-being 2. www.mbendi.com/export/sa/ export_incentives.htm 3. www.exporthelp.co.za/documentation/SADC_information.html 4. www.thedti.gov.za 5. www.seda.org.za/MyBusiness/ Pages/My-Business-Packages.aspx 6. http://wesgro.co.za/exporter 7. www.sars.gov.za/ClientSegments/ Customs-Excise/AboutCustoms/ Pages/Exports.aspx 8. www.sadpmr.co.za/what-we-do/ regulation-of-diamonds-andprecious-metals 9. www.kimberleyprocess.com/ 10. www.mbendi.com/export/sa/ export_incentives.htm 11. www.exporthelp.co.za/modules/ intro.html 12. www.jewellex.co.za/ 13. www.worldsrichestcountries.com/ top-south-africa-exports.html 14. www.seda.org.za/MYBUSINESS/ SEDAGROW/Pages/TradePoint Programmes.aspx

AFRICAN ODYSSEY 2018/19 | PAGE 09

CROSSING BORDERS VIRTUALLY Jason Laing, an international virtual jeweller, says that there is a bigger and brighter future ahead for the jewellery industry, as there are areas that have never been explored before. He has begun the process of making his business international and has already started dealing in parts of Africa, such as Nairobi.

This article is for those who are interested in amping up their visibility, standing out in their space and getting noticed globally.

Increasing exposure is a large part of how I have managed to create an international business. At the same time, it has given me the freedom to travel regularly and live... well, wherever.

Many people fear change, but changing your mindset and understanding what is in store for you will help you see how big

your market actually is and realise that it is ready for you to access, without as much hard work as you expect it to be.

In order to make your business international, a number of strategies must be put in place in order to create the exposure you will need. I will take you through three initial ones: The first stage of the process is your content calendar strategy. You will need to find a way to produce digital content in order to create a bigger picture in people’s minds of who you are and what you provide. This is how we take jewellery to a digital medium platform, visually changing it from an analogue and tangible product that people are used to seeing first. If there is one thing I have learnt when it comes to building a brand, it is that consistency and purpose regarding your content are crucial. From your social media presence to your weekly content to your newsletters, creating a consistent content schedule builds attention. The last thing

you want is to sit down in front of your computer to write a blog post, a podcast episode or a newsletter and wonder: “What can I talk about today?” This would send you into “analysis paralysis” and prevent you from even beginning. To avoid it, you need to be diligent, embrace your inner planner and create a “fancy” 90-day content calendar so that you can divide your year into quarters, instead of one big chunk all at once. By planning your content three months in advance, not only will you have a buffer, but you will know exactly what you want to say in what you post. You will have your game plan all laid out ahead for you.

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How do you create a content calendar? Think of topics that interest, benefit and help solve a problem point for your customers. You will need to be very clear about the issues your customers are struggling with and how you can help resolve them through your free content. If you are not sure what these are, trawl websites of your industry or do comparative research.

You can also use alternative websites that search big industry players and pull content topics from them, such as www.alltop.com, which searches for websites in specific industries.

Once you have a list of at least 20 ideas, you can use www.buzzsumo.com to help give you statistics on your industry.

Do this until you have 12 topics you know your audience will enjoy and relate to, and that you can deliver on. Finally, assign one topic per week over the course of 90 days along with three major talking points per topic. This strategy will work very well if you are blogging, vlogging, podcasting, scoping, blabbing or doing Facebook live.

Once you have developed this platform, create your brainstorm list of 20 topics by analysing them through www. buzzsumo.com and assign one content topic with three talking points to each week for 90 days. By doing this, you will be creating a bigger picture of yourself and your value, which will make your brand a more desirable one than those of your competitors. So it is not about the material vale of the physical piece you are holding in your hands: instead, it is about the way people perceive you and your work, which you are now enhancing.

The second stage of getting yourself great exposure is guest posting, something you may have heard mentioned before but never considered doing yourself. It is a lot easier than you realise and here is how it works: you need to create a list of synonyms that relate to your niche market.

For example, if you are a manufacturing handwork jeweller, you would write a list as such: • Jewels • Treasure • Gems • Precious stones • Trinkets • Bling

Once you have your list, open Google Search and compose your search as follows: type your synonym and, using quotation marks, post your query. For example: synonym “query”. Your search will look like this in Google: jewels “write for us” or gems “contribute” or precious stones “guest post”. By doing this, you will get a long list of pages you could possibly contribute towards, as the links will direct you to the pages of the websites where you can submit your articles. These, in turn, will create opportunities for exposure.

Note, however, that you need to ensure your angle to the site is correct, or you might end up harming your brand. To avoid this, make sure your “pitch” is not all about yourself, but rather about the audience. Once your “pitch” has been accepted, it is all about making the most of your author biography at the end of each article, because that is where the magic happens.

Most guest bloggers simply link back to their website, but I would like to suggest a new tool that you can use instead.

Use a short blurb to link to a landing page that is specifically tailored to the audience and offer them a freebie which will induce them to opt in. To do this, you will need to use a landing page software online, such as that of Leadpages.net, to create your “opt in” page. By using this form of content platform, you are able to address your specific audience in a unique way without having to build an entire website, as this is a singlepage platform. You can offer a quick and easy, consumable freebie for opting into checklists, videos, tutorials, printables or audio downloads.

In this way, you will transform a simple

guest post into a powerhouse strategy that not only gets your name and brand exposed, but connects you with people who really want to do business with you.

Stage three entails being “visible” socially – and I do not mean only setting up a social media profile. Instead, set up two Facebook groups to get you started on the social media path. You may already have a Facebook group with friends or colleagues, or a small following of people who like what you do, but you can take this to the next level by becoming involved in other Facebook groups. To get started, you need to go onto Facebook and search under new groups in your left-hand side bar, in much the same way you searched Google, as mentioned earlier, by using synonyms.

Just as you were doing your “pitch” for guest posts, ensure you write your pitch on Facebook group pages in such a way that it intrigues people enough to enquire further about your business. Do not write a lengthy, complicated post that people will simply scroll past. Instead, try positioning yourself as an expert through posting inages of the work you have done in the past.

Here are some tips for posting in group Facebook pages: • Keep each post under 500 words.

• Share a lesson you learnt.

• Share a practical tip.

• Share a strategy that is working for you.

• Share a little-known fact about yourself.

This type of content will intrigue people and you will get “organic followers” fairly quickly, whom you can then convert to possible customers for future sales.

Just be sure to keep everything you post relative to the specific audience you are trying to attract. Remember, you are trying to create a community following where you end up giving more than you are taking. In this way, you are adding value to their lives and their businesses.

By following these three strategies, you should be able to create a much bigger exposure rate than you could ever have achieved by physically visiting potential customers daily. The cost will also be nowhere near what you have to spend to achieve the results you want by doing it online. Moreover, you will be creating a digital jewellery business that will allow you to trade anywhere in the world.

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A major aim for the diamond industry going forward is to emphasise the good that diamonds do. Unfortunately, the jewellerybuying public is not, for the most part, aware of the benefits that diamonds bring to miners and their families throughout Africa, where 65% of global rough supply originates, says Ernie Blom, President of the World Federation of Diamond Bourses.

The jewellery-buying public are mostly unaware of the widespread corporate social responsibility projects that are put in place by many diamond mining firms: monitoring the environment – air, water and land – to check that toxic elements are not present, planting a wide range of flora and fauna to resuscitate the land and financing schools, clinics and other much-needed infrastructure to bring hope for the future of the children of diamond miners, as well as the wider public. Then there are jobs. Across Africa, diamond mining provides an income for tens of thousands of families.

The diamond industry also helps finance organisations such as the Diamond Empowerment Fund, which supports initiatives that develop and empower people in diamond communities worldwide by providing education and skills training for young people to enable them to lead a better life. Similarly, the Diamond Develop-

DIAMONDS BRINGING BENEFIT ACR ment Initiative works to transform artisanal mining into a source of sustainable development by bringing the largely unregulated and informal artisanal mining sector into the formal economy in ways that benefit miners, their communities, regional and national economies, and the diamond and jewellery industry.

When speaking of the good that diamonds do, there can be no better example than that of Botswana. In 1966, when the country declared its independence from Great Britain, it had a GDP per capita of less than $84 and was one of the poorest and least developed countries in the world.

Soon afterwards, geologists discovered the Orapa diamond mine within a cluster of kimberlites in the northern-central part of the country. The discovery set off a diamond rush that eventually led to the discovery of other diamond mines and has made the country one of the most important diamond-producing nations in the world. Today, it is the leading producer in value terms.

Diamond mining has allowed Botswana to become one of the most developed nations in Africa, using the benefit of its diamond reserves for its people. The government has used its diamond income for the betterment of the

country and, at $6,800, Botswana’s annual per capita gross domestic product (GDP) is now among the highest in Africa. With a population of just 2,3 million people in a country about the size of France, diamond sales have been responsibly used by successive governments over the past 50 years to build infrastructure such as roads, hospitals and schools, and to significantly elevate the income of citizens. Diamonds have brought jobs, stability and education, resulting in a literacy rate of 83%. Today, some 20% of Botswana’s population are employed in the diamond mining industry.

Diamond revenues account for 76% of Botswana’s export revenues, almost half of government revenue, and one-third of the

Image courtesy De Beers

ROSS AFRICA

country’s GDP, according to diamondfacts. org. The country has also been ranked as the least corrupt in Africa in a report by Transparency International.

As De Beers Group CEO Bruce Cleaver explains: “The unbelievable good that diamonds have done is clear. Its compounded annual GDP growth rate between 1966 and 2014 was the fastest of any country in the world. That’s testament to the good that can be done by mining a resource, but doing it responsibly, with the government leading the way. At the time of independence, Botswana had 6 km of tarred roads; now it has 6 000 km. These are all the amazing things that diamonds can do for a country.”

Botswana has also benefited from the changes to its mining and marketing contract with De Beers eight years ago. De Beers moved its sorting, marketing and Sightholder operations from its London headquarters to Gaborone, the capital city of the country, in 2013 after having based them in London for about 80 years, creating the Diamond Trading Company Botswana (DTCB).

The government of Botswana and De Beers jointly own the country’s national diamond mining firm, Debswana. It runs four diamond mines in the country and is the largest non-governmental employer there, employing approximately 6 300 people, of whom more than 90% are local Batswana. DTC Botswana, the sorting and marketing arm of De Beers, employs approximately 500 skilled diamond sorters and salespeople, most of whom are also Botswana nationals. De Beers also aggregates production from other countries at its offices in Botswana and

The diamond industry also helps finance organisations such as the Diamond Empowerment Fund, which supports initiatives that develop and empower people in diamond communities worldwide by providing education and skills training for young people to enable them to lead a better life.

Image courtesy De Beers

AFRICAN ODYSSEY 2018/19 | PAGE 13

carries out its huge sorting operations in a specially built centre that involved an investment of more than $70 million.

The new mining agreement signed with De Beers in 2010 ensured that not only would Sightholder operations be moved to the country, but a proportion of the diamonds would be sold to local companies in an effort to develop a cutting and polishing industry there as well.

Approximately 20 Botswana Sights were made available to companies that built manufacturing factories and employed and trained local workers. Almost all these manufacturers were existing Sightholders that established operations in Botswana in order to gain access to additional supplies of rough diamonds. As a result, the Diamond Technology Park, which is a sprawling compound nearby the country’s international airport, was established.

Simultaneously, a new governmentowned company, Okavango Diamond Company (ODC), was established. After a ramping-up period of several years, ODC

PAGE 014 | AFRICAN ODYSSEY 2018/19

Image courtesy De Beers

now sells 15% of the locally mined rough diamonds, using an online auction system.

The ODC has two aims: to open up additional supply to support the local cutting and polishing industry and to provide the government with a price discovery mechanism to ensure accurate valuation of the Botswana rough sold through De Beers.

The work of the ODC also helps to bring in extra revenue for the government – and therefore the country’s citizens – since the diamonds which the organisation auctions are sold for a higher price than is achieved when the diamonds were all aggregated and sold by the Diamond Trading Company in London.

Diamonds also do good in other states throughout the continent, though to a lesser extent than in Botswana. To its west, Namibia is also a major diamond manufacturer, though most of its production is marine-based, thus creating fewer working opportunities for its citizens.

Meanwhile, the changes of leadership in Angola and Zimbabwe last year promise to create more transparency in their diamond mining and sales structures. In West Africa, progress remains slow in developing diamond resources in Sierra Leone and Liberia, but the intent is certainly present.

And in Sierra Leone, earlier there was widespread media coverage of the sale of the so-called “Peace Diamond”. The people of the village of Koryardu, where the mammoth 709ct stone was discovered in March

by Pastor Emmanuel Momoh, will benefit

from its sale for $6,5 million. The Sierra Leone authorities deserve praise for ensuring that part of the proceeds will be used for the benefit of local people.

The sale definitely helped the people of Sierra Leone and the villagers of Koryardu, in particular. Half of the proceeds went towards bringing clean water, electricity, educational and medical facilities, bridges and roads to the community where the stone was discovered. About $1 million will go to help diggers in the Kono district and the government will receive a substantial part as taxes – which, of course, also help in providing services to the general populace.

In other words, the total proceeds from the diamond will go to the government and the people of the West African country. And given that Sierra Leone’s total production in 2016, according to the Kimberley Process, brought in $159 million, the figure received for the Peace Diamond alone is certainly nothing to be sneezed at.

The Kono area where the stone was found was at the heart of the conflict diamonds disaster that struck the country about two decades ago. It will not help those who were killed needlessly, but it will certainly help create closure of that terrible period, with a fair percentage of the money received being used for such worthwhile development projects.

The issue of beneficiation of African diamonds remains unresolved. Although some of the diamonds mined in Botswana, Namibia and SA are sold and manufactured in a manner that brings added value to

the governments of those countries, the argument of whether it is commercially viable to beneficiate stones in Africa has not been satisfactorily resolved. With huge manufacturing facilities already existing in India, China and elsewhere that are able to cut and polish stones at a lower price than is possible in African producer states, Botswana and other countries have seen their manufacturing facilities reduce their workforces.

As Cleaver says: “Producer governments have a legitimate interest in beneficiating their own diamonds and maximising the value of the revenue from their extractive industries, and we support this interest. We support the principle that as much economic value as possible should be retained in the country. We’ve worked with our producer partner governments in creating a sustainable local beneficiation industry.

“However, it’s critical that local beneficiation is sustainable and creates long-term sustainable jobs.

India is the biggest country in the world in terms of cutting and polishing of diamonds. It’s difficult for cutting and polishing businesses in producer countries to compete economically with India. Very small diamonds aren’t always economical to cut and polish in a producer country.”

Diamond mining has allowed Botswana to become one of the most developed nations in Africa, using the benefit of its diamond reserves for its people.

The government has used its diamond income for the betterment of the country and, at US$6 800, Botswana’s annual per capita GDP is now among the highest in Africa.

CLARITY IS OUR TRADE STAND POINT

80 COLUMBINE PLACE • UNIT 5 COTTONFIELDS • GLEN ANIL • DURBAN 0315693010/1/2 • 0847776966 • nikki@virtuediamonds.co.za website - www.virtuediamonds.co.za

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PAGE 016 | AFRICAN ODYSSEY 2018/19

The Department of Trade & Industry (DTI) will once again be sponsoring approximately 20 candidates to exhibit at this year’s Jewellex Africa, the premier trade fair of the South African jewellery industry which has been hosted by the Jewellery Council of SA (JCSA) for over 40 years.

The DTI’s Emerging Exporter Scheme, which aims to help develop South African emerging exporters, allows for a maximum of 20 exhibitors per trade show who meet the necessary requirements. These requirements are a Valid Tax Clearance Certificate, a company registration certificate, financial statements, a company profile, a brochure and either a BEE certificate or a certified BEE exemption affidavit, for companies with a turnover of R10 million or less. (For overseas trade shows, a valid passport and SARS Exporter Certificate are also required.)

The DTI-sponsored stands will once again show great variety and will definitely be worth a visit.

Final adjudication is expected at the end of August. The following companies have applied to exhibit on the DTI pavilion: BaDivine designs and produces authentic jewellery. Its design styles have an

ASSISTING THE DEVELOPMENT OF Afrocentric contemporary feel, inspired by everyday life and spiritual awareness.

Ekurhuleni Jewellery Project (EJP) is an NPO that offers support to SMMEs in the jewellery manufacturing industry by creating a secure and enabling environment to develop their own businesses. The SMMEs have access to machinery, equipment and basic business and technical skills. EJP also offers an industry-based training programme which covers the basic skills needed to enter the jewellery industry.

Global Jewellery Academy is a jewellery skills training centre and a jewellery business incubation programme facilitator for people with disabilities and youngsters from disadvantaged communities to become entrepreneurs in the jewellery sector.

Iris Exclusive Jewellery is a change

The main aim of Jewellex Africa is to showcase new merchandise lines and the most exclusive and extensive product ranges of watches, clocks, fine jewellery, pearls and precious stones, jewellery packaging, machinery, accessories and services available to the local and international retail and wholesale jewellery industry.

agent in its community in Vanderbijlpark.

It teaches jewellery-making skills to unemployed women, men, youngsters and disabled individuals and aims to alleviate poverty and create jobs.

Jenni Gault is an acclaimed international jewellery designer, specialising exclusively in Swarovski crystal and precious metals. This will be her 11th consecutive Jewellex show.

Outclass Crystallized Gems is a diamond-cutting and polishing company, situated in the heart of Kimberley – the city where SA’s great diamond history began.

Previous generations worked tirelessly to build Kimberley into what it is today.

Outclass Crystallized Gems has inherited that ethos and aims to help revive the diamond legacy that once embraced the city

EMERGING EXPORTERS by creating jobs for youngsters and offering unique customer experiences.

Phatsima Jewellery Designs is a specialist in custom-made jewellery, corporate jewellery gifting, wedding rings and CAD designing. With more than 10 years of experience in the industry, it focuses on trading in ethical conduct.

Pneuma Jewellers achieves excellent results with its super-artisan programme which teaches students two trades or more. It currently institutes the Hi-Tech Training Hub to deliver specialised training for transformation and localised regeneration of SA’s mass-production environment.

Pneuma’s primary focus is outcomesbased training in hand skills, presented to international standards. Pneuma Jewellers has the highest number of interns trained

in SA. It also has a proven 90% placement of all graduates.

Phronesis Training Academy is a multiple-award-winning company in the Northern Cape. It prides itself on training unemployed youth and disabled individuals to create handmade jewellery silver and semi-precious stones.

Reg & Phil Jewellery is based in Kimberley and offers customised jewellery in gold and silver, CAD designs, jewellery repairs and polishing. Seda Limpopo Jewellery Incubator is the centre mainly focused on developing SMMEs in the jewellery business. It is situated in Polokwane in Limpopo province. Its product range consists of commercial, costume, African (ethnic) jewellery and traditional beadworking.

Sibahle Jewellery specialises in jewel-

lery for men and women who appreciate original designs inspired by Africa.

Sivana Academy by Sid Forman is a joint venture which marries the wealth of knowledge and experience held within the industry, by both Sivan Finhasi, CEO of Sivana Diamonds, and David Forman, Managing Director of The House of Sid Forman. Its timeless design, quality and artistic integrity allow Sivana Academy by Sid Forman to become a truly South African high-end fashion retail brand, aimed at a global market.

Its focus is on education and skills training, with an apprentice programme enabling students to develop their passion in the jewellery industry worldwide. By combining the strengths and talents of established jewellers – Sivana Diamonds and Sid Forman – this endeavour will change the lives of youngsters and provide true empowerment.

The Platinum Incubator (TPI) houses small platinum group metals jewellery manufacturing enterprises and puts them through a physical or virtual incubation process. The ultimate aim of TPI is the manufacturing of high-quality platinum jewellery for selected local and export markets.

Finally, Afrasian Diamonds, based in Rosebank, Johannesburg, buys and sells top-graded GIA polished diamonds at excellent prices. It also stocks a wide range of top-quality GH/VSSI calibrated smalls from 0,01-0,25ct.

Jewellex Africa 2018 is scheduled to take place from 6-8 October at Johannesburg’s Sandton Convention Centre. It offers an environment for B2B linkages that result in significant business growth and the integration of new industry participants.

Jewellex Africa offers the buyer a wide variety in terms of merchandise and services. The three-day event has established

The dti-sponsored stands will once again show great variety and will definitely be worth a visit. a reputation for being the premier showcase for South African manufacturers and distributors. By growing Jewellex into Jewellex Africa, the JCSA aims to expand its offering to include neighbouring countries and international exhibitors, acknowledging that SA is part of a global market. The core purpose of this vision is to help the local jewellery industry grow and create jobs, as well as earn foreign exchange.

Lorna Lloyd, CEO of the JCSA, says there are several interesting factors that make Jewellex Africa different. Firstly, it provides a platform where key players in the local market can exhibit their creations under one roof, over one weekend a year, as well as do business and network, thus creating a “jewellery community”.

Secondly, Jewellex Africa is one of the longest-running expos in the country, having started some 40 years ago at the former Kine Centre in downtown Johannesburg, where manufacturers and wholesalers exhibited their wares on trestle tables. As the event has grown in size and reputation over the years, numerous venues have been used.

The event showcases new merchandise lines and the most exclusive and extensive ranges of watches, clocks, fine jewellery, pearls and precious stones, jewellery packaging, machinery, accessories and services available to the local and international retail and wholesale jewellery industry.

“One of the main objectives of Jewellex Africa is to become the trading hub of Africa, giving other countries an opportunity to see what the continent has to offer in one space,” says Lloyd. “It also aims to provide a secure trading platform for product distribution into and out of Africa.”

The 2018 Jewellex Committee, a sub-

Images courtesy Phatsima Jewellery Designs

PAGE 018 | AFRICAN ODYSSEY 2018/19

committee of the JCSA board which comprises JCSA members representing various stakeholders of the local jewellery industry, has announced a number of exciting activities to take place at this year’s event.

Michael Pryke, who is familiar with the local diamond and jewellery industries, has been invited to serve as the MC. “A decision was taken to really go all out to organise interesting talks for this year’s show,” says Lloyd. “Exhibitors will also have the opportunity to give talks during five-minute slots in the Metcon Speakers’ Corner.”

The Jewellery Council Collection Awards pieces will be exhibited in the Metcon coffee shop and visitors and exhibitors will again be able to vote for their favourite pieces. The theme for this year’s competition is “Retro Jewellery”.

Gin-tastings and welcome drinks will be offered at the Cape Precious Metals (CPM) gin and wine bar.

The 2018 Jewellex Africa cocktail function, sponsored by CPM, will take place on Saturday, 6 October at 6pm for 6.30pm at the Michelangelo Hotel opposite the Sandton Convention Centre. “We invite all our industry colleagues and friends to share the evening with us,” says Lloyd. This year’s event will be free of charge, although a cash bar will be available.

“We’re very excited about this year’s show,” says Lloyd. “We’re also extremely grateful to our sponsors: Brinks for the lanyards, GIA for the carrier bags, Metcon for the coffee shop, BYL Diamonds for the registrations, CPM for the gin and wine bar, Gemfields for the Wi-Fi, CJR Gift Sales for the branded water and Rand Refinery for the coffee voucher sponsorship.”

The industry's only trade journal

SA

Jewellex Africa 2017 Buyer’s Guide Vintage jewels: a reflection of history Industry forum held at Hong Kong Watch & Clock Fair

Don’t miss this opportunity.

To advertise contact IAN STARNES ON: 082 052 8428 • ian@isikhova.co.za or TRIVERN GOODOON ON: 072 837 4962 • trivern@isikhova.co.za

The only publication for the diamond and jewellery industry in Southern Africa that is ABC certified – giving its advertisers the assurance that the amount of magazines printed and distributed is precisely as promised.

PAGE 20 | AFRICAN ODYSSEY 2018/19

MAP OF AFRICA

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

South Africa Lesotho Swaziland Namibia Botswana Zimbabwe Mozambique Madagascar Mauritius Tanzania Malawi Zambia Angola Republic of the Congo

15. São Tomé and Príncipe 16. Réunion 17. Democratic Republic of the Congo 18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

Burundi Rwanda Uganda Kenya Somalia Ethiopia Djibouti Eritrea Sudan Central African Republic

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

Gabon Equatorial Guinea Cameroon Nigeria Chad Egypt Libya Niger Tunisia Algeria Mali Burkina Faso Benin Togo

42.

43.

44.

45.

46.

47.

48.

49.

50.

51.

52.

53.

54.

55.

Ghana Côte d’Ivoire Liberia Sierra Leone Guinea Guinea-Bissau Senegal Gambia Western Sahara Morocco Mauritania Comoros Seychelles Mayotte

AFRICAN ODYSSEY 2018/19 | PAGE 21

LIST OF AFRICAN COUNTRIES AND TERRITORIES This is a list of African countries and territories, including the respective capitals, currencies, population, GDP per capita, gross national income per capita and imports. Dependencies and disputed territories are listed with a blue background.

AFRICAN COUNTRY

POPULATION (THOUSANDS)

LAND AREA (THOUSANDS OF KM2)

POPULATION DENSITY (POP / KM2)

GDP BASED ON PPP VALUATION (US$ MILLION)

GDP PER CAPITA (PPP VALUATION, US$)

ANNUAL REAL GDP GROWTH (AVERAGE OVER 2008-2017)

Algeria

40 376

2 382

17

609 394

15 093

3,2

Angola

25 831

1 247

21

187 257

7 249

4,3

Benin

11 167

115

97

24 312

2 177

4,7

Botswana

2 304

582

4

36 505

15 846

3,8

Burkina Faso

18 634

274

68

32 985

1 770

6,4

Burundi

11 553

28

415

7 892

683

3,0

Cabo Verde

527

4

131

3 583

6 799

2,5

Cameroon

23 924

475

50

77 237

3 228

4,3

Central African Republic

4 998

623

8

3 206

641

-0,1

Chad

14 497

1 284

11

30 587

2 110

4,1

Comoros

807

2

434

1 259

1 560

2,3

Congo

4 741

342

14

30 272

6 385

3,8

Congo, Dem Rep

79 723

2 345

34

66 014

828

6,1

Côte d’Ivoire

23 254

322

72

87 120

3 746

5,9

Djibouti

900

23

39

3 345

3 718

5,5

Egypt*

93 384

1 001

93

1 105 039

11 833

3,8

Equatorial Guinea

870

28

31

31 769

36 533

-0,4

Angola’s national tree is the majestic imbondeiro. There was a popular belief that God planted this tree, also known as the“boabob”, upside down. The unusual-looking imbondeiro tree can be found growing all over the country and is depicted on local artwork.

EGYPT: Unwrapped, the bandages of an ancient Egyptian mummy could stretch for 1,6 km.

PAGE 22 | AFRICAN ODYSSEY 2018/19

Madagascar has been an isolated island for about 70 million years. This has led to the development of a unique flora and fauna, with 90% of its wildlife found only in Madagascar.

Among its extinct mammals were giant flightless birds and dwarf hippos.

Gambians headed to the polls to cast their vote with a unique marbles and drums system. The country’s electoral body praised the system, saying it was “more transparent, credible and fair,” allowing the country’s illiterate citizens to vote.

AFRICAN COUNTRY

POPULATION (THOUSANDS)

LAND AREA (THOUSANDS OF KM2)

POPULATION DENSITY (POP / KM2)

GDP BASED ON PPP VALUATION (US$ MILLION)

GDP PER CAPITA (PPP VALUATION, US$)

ANNUAL REAL GDP GROWTH (AVERAGE OVER 2008-2017)

Eritrea

5 352

118

46

9 169

1 713

3,2

Ethiopia*

101 853

1 104

92

174 742

1 716

9,7

Gabon

1 763

268

7

36 218

20 542

4,5

Gambia

2 055

11

182

3 387

1 648

3,6

Ghana

28 033

239

118

120 786

4 309

6,6

Guinea

12 947

246

53

16 084

1 242

3,0

Guinea-Bissau

1 888

36

52

2 851

1 510

3,9

Kenya

47 251

580

81

152 735

3 232

5,3

Lesotho

2 160

30

71

6 019

2 786

4,4

Liberia

4 615

111

41

3 881

841

4,7

Libya

6 330

1 760

4

90 892

14 359

-2,3

Madagascar

24 916

587

42

37 491

1 505

2,7

Malawi

17 750

118

150

21 227

1 196

5,2

Mali

18 135

1 240

15

38 085

2 100

4,4

Mauritania

4 166

1 031

4

16 710

4 010

3,6

Mauritius

1 277

2

626

25 849

20 235

3,7

Morocco

34 817

447

78

282 784

8 122

3,9

Mozambique

28 751

799

36

35 313

1 228

6,6

Namibia

2 514

824

3

27 035

10 754

4,0

AFRICAN ODYSSEY 2018/19 | PAGE 23

AFRICAN COUNTRY

POPULATION (THOUSANDS)

LAND AREA (THOUSANDS OF KM2)

POPULATION DENSITY (POP / KM2)

GDP BASED ON PPP VALUATION (US$ MILLION)

GDP PER CAPITA (PPP VALUATION, US$)

ANNUAL REAL GDP GROWTH (AVERAGE OVER 2008-2017)

Niger

20 715

1 267

16

20 266

978

5,9

Nigeria

186 988

924

202

1 088 938

5 824

4,8

Rwanda

11 883

26

451

21 970

1 849

7,2

São Tomé and Principe

194

1

202

694

3 573

5,0

Senegal

15 589

197

79

39 717

2 548

4,7

Seychelles

97

0,460

211

2 608

26 877

4,1

Sierra Leone

6 592

72

91

10 636

1 613

5,0

Somalia

11 079

638

17

...

...

...

South Africa

54 979

1 219

45

736 325

13 393

1,7

South Sudan

12 733

620

21

20 884

1 640

-6,0

Sudan

41 176

1 886

22

176 304

4 282

3,6

Swaziland

1 304

17

75

11 061

8 482

1,5

Tanzania

55 155

947

58

150 633

2 731

6,6

Togo

7 497

57

132

11 609

1 548

4,5

Tunisia

11 375

164

70

130 831

11 501

2,2

Uganda

40 323

242

167

84 925

2 106

6,0

Zambia

16 717

753

22

65 174

3 899

5,9

Zimbabwe

15 967

391

41

28 326

1 774

3,1

Note: * For Egypt and Ethiopia, fiscal year July (n-1)/June (n).

Sources: United Nations, Department of Economic & Social Affairs, Population Division, World Population Prospects: The 2015 Revision.

AfDB Statistics Department, various domestic authorities and AfDB estimates.

Somalia has the world’s largest population of camels which is also the most widely recognised symbol in Somalia. This is because the camel provides meat, milk, transportation, income and status for those who own one.

In Swaziland, tens of thousands of unmarried and childless Swazi girls and women travel from the various chiefdoms to the Ludzidzini Royal Village to participate in the eight-day Reed Dance ceremony.

PAGE 024 | AFRICAN ODYSSEY 2018/19

A REMARKABLE COIN, A REMARKABLE LEGACY Established in 1920, Rand Refinery has become the largest integrated single-site precious metals refining and smelting complex in the world. Over almost 100 years, Rand Refinery has refined almost 100% of South African mined gold.

Such is Rand Refinery’s pervasive influence on the sector that it is the only London Bullion Market Association (LBMA) referee in the Southern Hemisphere and one of only five LBMA referees worldwide. Rand Refinery played a leading role in assisting the LBMA in developing the Responsible Gold Guidance.

The refinery produces a range of gold items including kilo bars, gold minted bars in various sizes and designs and, in partnership with the SA Mint, Krugerrands.

The latter, particularly, has been one of the refinery’s most globally revered products.

Fifty years since it was first introduced

in 1967, the Krugerrand has built an indisputable legacy as one of the leaders in the global gold bullion investment industry. Since its launch, more than 53 million ounces of gold (over 60 million pieces) have been sold in the form of Krugerrands, more than the Canadian Maple Leaf and the US Eagle.

The global appetite for the yellow metal pushed investment in the Krugerrands to a record high in 2017 when more than 1,4 million ounces of gold bullion Kruger-

rands were sold, making it the world’s most traded coin.

Gold, a safe-haven investment, has become more attractive to investors in recent times due to low interest rates and global volatility, among other geopolitical consequences stemming from events like Brexit. “A good hedge against inflation, a gold bullion Krugerrand bought in 1967 for US$35 could return well over US$1 200 today,” explains Richard Collocott, Executive Head of Marketing at Rand Refinery.

The Krugerrand’s face value is denominated in ounces of pure gold, while other gold bullion coins have a face value significantly below the value of gold. This means that with a Krugerrand, the SA Reserve Bank (SARB) guarantees the purchase of any Krugerrand tendered for the ruling gold price on the day, whereas with other coins, the issuing government only guarantees the nominal face value.

AFRICAN ODYSSEY 2018/19 | PAGE 025

The Krugerrand is issued under the authority of the SARB and jointly produced by the SA Mint, a subsidiary of the SARB and Rand Refinery.

“For South Africans, the Krugerrand presents a unique opportunity to acquire gold. A truly democratic coin, it’s available in 1 oz, ½ oz, ¼ oz and 1�10 oz sizes, allowing people of different economic levels to effectively and efficiently invest in gold,” adds Collocott.

With the contentious debate surrounding SA’s beneficiation strategy becoming vocal during this decade, Collocott says that the main purpose of launching the Krugerrand way back in the 1960s was to add value to South African gold.

“In 1978, more than 6 million Krugerrands were sold, representing approximately 50% of gold produced in SA. Even today, over 20% of the gold is beneficiated in the form of Krugerrands. The success of the Krugerrand shows it’s possible to add value to our precious metals if we develop local capabilities and channel resources towards achieving that goal.

“Rand Refinery has been an original purveyor of the beneficiation narrative and, in fact, led the development of global industry around this form of beneficiation,” he says.

This year Rand Refinery has combined the prestige and tradition of the Krugerrand in a new silver bullion Krugerrand coin.

The silver bullion Krugerrand is the bridge between an incredible legacy in gold and an enthralling future in silver.

The silver bullion Krugerrand coin, like its gold predecessor, will change the way people understand silver as an investment and a collector’s item. The 1 oz silver bullion Krugerrand coin is legal tender in South Africa and has a face value of one South African rand. With unlimited mintage, it is an accessible way for people to invest in precious metals in the form of Kruggerrands.

The coin features South Africa’s emblematic springbok, as designed by Coert Steynberg, on the reverse and the traditional bust of former Transvaal Republic President Paul Kruger on the obverse.

The silver bullion Krugerrand coin, like its gold predecessor, will change the way people understand silver as an investment and a collector’s item.

With craftsmanship to be expected of over 50 years of the Krugerrand, the 1 oz silver bullion coin is rich with fine detail that exquisitely bring out the lustre and brilliance of fine silver. The introduction of the silver bullion Krugerrand makes this the first time in its 51-year history that the Krugerrand is produced in a metal other than 22 ct gold, in unlimited mintage. The coin will bring silver to the fore as an investment prospect for millions of investors and collectors around the world.

Where can I buy Krugerrands?

Bullion Krugerrands are globally marketed and sold by Rand Refinery, which works with leading distributors in all major gold buying centres. Rand Refinery’s distributors service banks, investment sellers and coin dealers, ensuring that anyone wanting to buy Krugerrands can – at a fair price.

Proof and limited-edition collectable Krugerrands are manufactured and sold by the South African Mint and its authorised dealers.

PAGE 026 | AFRICAN ODYSSEY 2018/19

JOHANNESBURG/ ROSEBANK’S NEW DIAMOND HUB Ten years ago, in 2008, it became evident that for expansion-, security- and location purposes the diamond and jewellery hub in downtown Johannesburg would have to relocate. The question was where and what would be needed.

The first building project that was investigated when a new location for the diamond hub became inevitable was in Parktown, Johannesburg in 2008. Unfortunately, due to the worldwide financial crisis at that time, no company was prepared to commit to new premises. In total five different locations and options were evaluated by industry members in Rosebank, Sandton and Illovo and none of these developments

seemed quite right – some were too big while others would take too long to alter for industry needs. Another option was to build a new building, however, such an option would take tremendously long to complete and time was unfortunately a matter of importance with the redevelopment of the old hub as a residential area for students.

The agents the industry body dealt with then presented 3 Sturdee Avenue in Rosebank. The building was developed to the needs of the diamond industry with state of the art security. 3 Sturdee Avenue also included the next door building, 5 Sturdee Ave, and as soon as the first premises started signing up tenants it became evident that the next door building would also

AFRICAN ODYSSEY 2018/19 | PAGE 027

need to be developed and is now also fully occupied. The third building, 7 Sturdee Ave, is available for the industry and various potential tenants are being approached to view facilities.

The current tenant profile is predominantly diamond companies but also includes jewellery manufacturers and wholesalers. Good and safe parking facilities are available for both tenants and visitors. Other facilities include a coffee shop. Both current buildings form one secure complex and are linked to create easy access while not compromising security and when the third comes online it will make up part of the

same complex.. The complex is very close to major shopping centres, restaurants and five top international hotels which are within a 1 km radius. The venue is very close to the Gautrain’s Rosebank station and is served by both Metro and Rea Vaya bus services.

Located in the tranquil Rosebank with its green trees, the new hub is located in a relative quite area with not too much traffic.

Rosebank also offers a lot of residential space and in so doing creates a living environment that reduces stress and long distance travel in heavy traffic when going to the office.

Ernest Blom Diamond Cutting Works (Pty)Ltd

ŝĂŵŽŶĚ ĐƵƫŶŐ ĨĂĐƚŽƌLJ͕ ǁŚŽůĞƐĂůĞ ƚƌĂĚŝŶŐ ŝŶ ƌŽƵŐŚ Θ ƉŽůŝƐŚĞĚ ĚŝĂŵŽŶĚƐ ůŽĐĂůůLJ ĂƐ ǁĞůů ĂƐ ŝŶƚĞƌŶĂƟŽŶĂůůLJ͘ ƵƐƚŽŵ ŵĂĚĞ ũĞǁĞůůĞƌLJ

Suite 2.3, second floor 3 Sturdee Avenue Rosebank, Johannesburg 2196, South Africa

Abstral Diamonds

Tel. +27 11 334-3091 www.ernestblomdiamonds.com E-mail: candice@blomdiamonds.co.za

TEMKIN DIAMONDS

Sivana Academy by Sid Forman is an apprentice programme providing learners with necessary skills to develop their passions in the jewellery industry, as well as equip them with business skills, changing the lives of our youth and having an impact on South African lives, in the spirit of true transformation.

tŝƚŚ ŽǀĞƌ ϴϬ LJĞĂƌƐ ŽĨ ĐŽŵďŝŶĞĚ ĞdžƉĞƌŝĞŶĐĞ ǁŝƚŚ ƌŽƵŐŚ ĂŶĚ ƉŽůŝƐŚĞĚ ĚŝĂŵŽŶĚƐ͕ ŽƵƌ ƐĞƌǀŝĐĞƐ ŝŶĐůƵĚĞ͗ ZŽƵŐŚ ĂŶĚ ƉŽůŝƐŚĞĚ ďƵLJŝŶŐ͕ ƌŽƵŐŚ ƉůĂŶŶŝŶŐ͕ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͕ ĂŶĚ ŐĞŵŵŽůŽŐŝĐĂů ƋƵĂůŝƚLJ ĐŽŶƚƌŽů ƚŽ ĂŶLJ ƌĞƋƵŝƌĞĚ ŝŶƚĞƌŶĂƟŽŶĂů ƐƚĂŶĚĂƌĚ͘ dƌĞǀŽƌ dĞŵŬŝŶ ŝŶ ĂƐƐŽĐŝĂƟŽŶ ǁŝƚŚ ,ŽǁĂƌĚ Ğůů ĂůƐŽ ƐƉĞĐŝĂůŝnjĞ ŝŶ ^ŽƵƚŚ ĨƌŝĐĂŶ ƌŽƵŐŚ ĚŝĂŵŽŶĚ ĞǀĂůƵĂƟŽŶ ĂŶĚ ƉƵƌĐŚĂƐŝŶŐ ŽŶ ďĞŚĂůĨ ŽĨ ůŽĐĂů ĂŶĚ ŽǀĞƌƐĞĂƐ ĐƵƐƚŽŵĞƌƐ Ăƚ ĐŽŵƉĞƟƟǀĞ ƌĂƚĞƐ͘ ^ƵƉƉůŝĞƌƐ ŽĨ ƉŽůŝƐŚĞĚ ĚŝĂŵŽŶĚƐ ƚŽ ƚŚĞ ůŽĐĂů ŵĂƌŬĞƚ͘

Design and range concept, CAD, Printing, Mould making: silicone and rubber, Casting: all metals, Setting work, Handmade custom jewellery, Bronze and Gold objet de art statues, & repairs.

Calibrated smalls, Certified diamonds (all shapes and sizes – GIA, DIA, IDL & EGL), Natural fancy colour stones, & Investment stones.

Contact details: Suite 301, No.5 Sturdee Ave. Rosebank, Johannesburg. South Africa.

Office: +27 (0)11 334 4368. +27 (0)11 334 2821

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Trevor: +27 (0)82 447 2557 Email: totca@global.co.za

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Howard: +27 (0)83 454 4143 Email: howardbell.za@gmail.com

Manufacturers and suppliers of certified polished DIAMONDS country wide

Suite 12 First floor 3 Sturdee Ave Rosebank, 2196

Tel. 011 334-3737 E-mail: qv@qvtrading.co.za

^ƉĞĐŝĂůŝƐŝŶŐ ŝŶ '/ ĐĞƌƟĮĞĚ͕ ĞdžĐĞůůĞŶƚ ĐƵƚ ĚŝĂŵŽŶĚƐ Θ ĞŶŐĂŐĞŵĞŶƚ ũĞǁĞůůĞƌLJ Tel: 072 015 6256 E-mail yordiamond@gmail.com Suite 309, Sturdee Avenue, Johannesburg, South Africa.

90

%

IT’S BEEN CONFIRMED!

The placement rate of our graduates with manufacturers is:

ACCREDITATION

The only training provider in SA’s jewellery sector accredited

by QCTO – the governmental body above all SETAs

&

The only accredited tradetest centre in Gauteng, for both goldsmith and gemstone setters

COMPLIANCE We assist manufacturers with their legal and mandatory compliance requirements to obtain their jeweller’s permit (9x MoAs signed already)

TRAINING Successfully training and placing top-quality graduates and ‘SuperArtisans’ (2x trades or more) – including deaf learners

Each stunning piece of jewellery above has been hand-made, set and engraved in-house by ONE Super-Artisan in our programme

BORN in AFRICA PNEUMA JEWELLERS pneumasales@gmail.com 011 702 1462 / 1891

PNEUMA TRADE-TEST pneumatradetest@gmail.com 011 702 1462 / 1891

PNEUMA ACADEMY info@pneumaacademy.co.za 011 702 1462 / 1891

www.pneumajewellers.co.za | www.pneumaacademy.co.za www.facebook.com/Pneuma-Jewellers-CC-New

JEWELLERY MANUFACTURERS’ ASSOCIATION OF SOUTH AFRICA BORN IN AFRICA JEWELLERY COLLECTIONS 2018

Well entrenched in the Kimberley Process with a strong

South Africa is recognised around the world as the land

legislative framework and controls, the product is manu-

of gold, platinum and diamonds. From the historical

factured in an ethical business and socially responsible

town of Barberton in Mpumalanga, where the first gold

manner, giving the buyer peace of mind and added value to

was discovered, to the Merensky Reef – the largest

the conscientious consumer.

deposits of platinum in the world – and the fabled diamonds from Kimberley and Cullinan mines, our

SHOWCASE COLLECTION

mining history is well known and respected.

Born in Africa was launched in 2010 and features South African manufacturing jewellers listed alphabetically.

With the discoveries made at the Cradle of Humankind,

This listing, which forms part of the AFRICAN Odyssey

our country is linked to the birth of the human race in all

publication, should once again be considered a meeting

its celebrated diversity. Similarly, the culture of adornment

point between South African jewellery production and

in precious metals in South Africa dates back over 1 000

its distribution around the world.

years when, from a place called Mapungubwe in Limpopo Province, one of the largest kingdoms in South Africa had

THE JEWELLERY

a thriving international trade in ivory and gold with Egypt,

All jewellery is manufactured by members of the

China and India.

Jewellery Council of South Africa who abide by the Council’s Code of Ethics and Conduct.

The brand “Born in Africa” celebrates jewellery designed and manufactured in South Africa and created from the

BIA

mineral wealth our country has to offer. The ranges of

The “Born in Africa” brand forms part of the Jewellery

jewellery, manufactured from virgin metals, reflect the

Council’s vision to establish South Africa as the

diversity of our cultures born of the common origin of the

jewellery trading hub of Africa and actively encourages

South African soil.

the development of new entrants into the industry in a responsible, supportive manner.

THE INDUSTRY Our well-established jewellery industry has built a

Dave Newman

reputation for quality at a fair price. Its ability to service

JMASA Chairman

market needs through adaptability and a high level of service are its distinguishing traits. Ranging from technologically advanced mass producers to niche market specialists and hand-crafted pieces, South Africa offers a range of jewellery manufacturers able to cater to any variety of buyers' needs.

BORN IN AFRICA

AU TRADERS AND REFINERS Tel No: 011 334 7607/8 E-mail: barend@autraders.co.za; jacqui@autraders.co.za Website: www.autraders.co.za

BROWNS THE DIAMOND STORE - WORKSHOP Tel No: 011 438 7920 E-mail: albert@brownsjewellers.com; larry@brownsjewellers.com Website: www.brownsjewellers.com

ADELE’S MANUFACTURING JEWELLERS Tel No: 082 595 3868 E-mail: adele@amj.co.za Website: www.zadeljewellerystudio.com

AURUM DESIGN Tel No: 021 423 6590 E-mail: aurum@worldonline.co.za; adela@aurumdesign.co.za Website: www.aurumdesign.co.za

CAPE DIAMONDS Tel No: 021 421 5364 E-mail: joelgraham@capediamonds.co.za Website: www.capediamonds.co.za

AKAPO JEWELS Tel No: 011 038 3130 E-mail: wumba@akapo.co.za; labi@akapo.co.za Website: www.akapojewels.co.za

AUTHOR BY KATHLYN ALLAN Tel No: 0842470358 E-mail: mail@worldofauthor.com

TAKE NOTE: For those outside South Africa, use the dialling code +27.

ALEX DJOKO SIMO E-mail: alex_djoko@yahoo.com ALTIN JEWELLERS Tel No: 012 998 0141 E-mail: info@altin.co.za; hesti.prinsloo@gmail.com Website: www.altin.co.za

AZTEC JEWELLERS Tel No: 013 757 0827 E-mail: ron@aztecjewellers.com; kyle@aztecjewellers.com Website: www.aztecjewellers.com

CAPE PENINSULA UNIVERSITY OF TECHNOLOGY Tel No: 021 460 3635 E-mail: konstandakellisv@cput.ac.za; camerondowl@cput.ac.za Website: www.cput.ac.za CARESS JEWELLERS UITENHAGE CC Tel No: 041 992 4421 E-mail: eben-caress@mweb.co.za

BASIKWA TRADING (PTY) LTD Tel No: 011 414 1640 E-mail: moses@basikwa.com Website: www.basikwa.com

CENTRAL UNIVERSITY OF TECHNOLOGY FREE STATE - WELKOM Tel No: 057 910 3500/1 E-mail: eholmes@cut.ac.za; nmphore@cut.ac.za Website: www.cut.ac.za

BEAUDELL DESIGNS (PTY) LTD Tel No: 082 885 8303 E-mail: esther@beaudell.co.za Website: www.beaudell.co.za

CHANDLERS MANUFACTURING JEWELLERS (PTY) LTD Tel No: 011 781 0303 E-mail: mcjewel@netactive.co.za

ANASTASIA JEWELLERS Tel No: 031 507 5561 E-mail: anastasiaj@mweb.co.za Website: www.anastastasiajewellers.co.za

BEN & CO DESIGNS (PTY) LTD Tel No: 0720562156 E-mail: bheki@ben-codesigns.com; info@ben-codesigns.com Website: www.ben-codesigns.com

CHARL DE BEER Tel No: 012 4407693 E-mail: leatherw@mweb.co.za; charldebeer@hotmail.com

ANDREAS SALVER MANUFACTURING JEWELLERS Tel No: 011 706 6828 E-mail: andreas@andreassalver.com Website: www.andreassalver.com

BENGER GOLD (PTY) LTD Tel No: 081 325 8908 E-mail: benny_taylor@yahoo.com

CHARLENE NEL T/A BELLA COSA Tel No: 021 975 5097 E-mail: charlene@bellacosa.co.za

ANDRONIKIS MANUFACTURING JEWELLERS Tel No: 046 622 5579 E-mail: stergiou@procomp.co.za

BERNARDS JEWELLERY DESIGN AND MANUFACTURE Tel No: 032 586 0889 E-mail: sales@bernardsjewellery.co.za

CHATEAU D’OR CC Tel No: 011 728 3741/3723 E-mail: denlincoln@mweb.co.za Website: www.chateaudorjewellers.com

ANNELLE MURRAY GOUDSMID Tel No: 082 956 7747 E-mail: annellemurray@exclusivemail.co.za; simeonkotze@gmail.com

BIJOU EXQUISITE JEWELLERY (PTY) LTD Tel No: 041 450 4320 E-mail: marnic@bijoujewellery.international Website: www.bijoujewellery.international

ANTONICORNELLIS JEWELLERY ENTERPRISE (PTY) LTD Tel No: 073 589 0835/074 758 1014 E-mail: antonicornellius.nhlapo@gmail.com

BRADLEY MANUFACTURING T/A VARGA MANUFACTURING Tel No: 011 327 7926 E-mail: bradjew@mweb.co.za; martin@varga.co.za

COLLEGE OF CAPE TOWN Tel No: 021 464 3821 E-mail: calbrechts@cct.edu.za; eoosthuizen@cct.edu.za Website: www.cct.co.za

ANABELLA RESOURCES CC Tel No: 011 334 1317 E-mail: info@anabellaresources.com ANACZYNSKI JEWELLERY E-mail: anaczynski@gmail.com Website: www.anaczynski.co.za

ASHLEY HEATHER JEWELLERY Tel No: 082 563 5086 E-mail: info@ashleyheather.co.za Website: www.ashleyheather.co.za ASIMI JEWELS INTERNATIONAL Tel No: 011 453 4775 E-mail: ellassa@iafrica.com ASSIQUE MANUFACTURING JEWELLERS Tel No: 021 706 3629 E-mail: hashiem@telkomsa.net

BRETTLANDS FINE JEWELLERS Tel No: 031 562 8009 E-mail: bretland@iafrica.com Website: www.brettlands.co.za BRIAN BOSMAN GOLDSMITH STUDIO Tel No: 011 616 5328 E-mail: divagoldsmith@yahoo.com BRONSKI JEWELLERS Tel No: 021 852 7891 E-mail: seanscrase@hotmail.com

MANUFACTURING TO THE HIGHEST INTERNATIONAL STANDARDS

CORNERSTONE MANUFACTURING (PTY) LTD Tel No: 082 599 5919 E-mail: cornerstonelof@gmail.com CAPE PRECIOUS METALS - CAPE TOWN Tel No: 021 551 2066 E-mail: sharon@cpmct.co.za Website: www.capepreciousmetals.co.za CAPE PRECIOUS METALS - DURBAN Tel No: 031 303 5402 E-mail: malcolm@cpmdbn.co.za Website: www.capepreciousmetals.co.za CAPE PRECIOUS METALS - JOHANNESBURG Tel No: 011 334 6263 E-mail: tom@cpmjhb.co.za Website: www.capepreciousmetals.co.za

• Trainers of top quality goldsmiths, setters and engravers for the South African manufacturing industry • Pneuma is equiped to handmanufacture all your requirements

BORN IN AFRICA

CAPE PRECIOUS METALS - PORT ELIZABETH Tel No: 041 365 1890 E-mail: Renee@capepreciousmetals.co.za Website: www.capepreciousmetals.co.za CREATIVE DESIGN MANUFACTURERS (PTY) LTD Tel No: 031 563 3987 E-mail: goldlink@iafrica.com DABERON MANUFACTURING (PTY) LTD Tel No: 011 334 8841 E-mail: daberon1@gmail.com DALEEN BRUWER JEWELLERY DESIGN AND GOLDSMITH Tel No: 023 342 7808 E-mail: db@xsinet.co.za DAVID BOLDING - GOLDSMITH Tel No: 021 418 1049/1612 E-mail: david@dbgold.co.za; marele@dbgold.co.za Website: www.freerangejewels.co.za

ECO CHIC JEWELLERY Tel No: 083 987 2069 E-mail: e.m.duplooy@gmail.com

GATTOO JEWELLERY DESIGN STUDIO Tel No: 011 852 2046 E-mail: gattoosdesign@gmail.com

E-DESIGN Tel No: 082 445 8295 E-mail: cornenaude@e-design.co.za Website: www.e-design.co.za

GC MANUFACTURING JEWELLERY Tel No: 011 326 7919 E-mail: admin@thediamondring.co.za

EKURHULENI JEWELLERY PROJECT Tel No: 011 825 5822 E-mail: colin@ejewellery.org.za; business@ejewellery.org.za Website: www.ejewellery.org.za ELEMENTAL STUDIO E-mail: lezamcleod@icloud.com Website: www.elementalstudio.co.za EON HOON JEWELLERY DESIGN Tel No: 083 578 7447 E-mail: hello@eonhoon.com Website: www.eonhoon.com

DC JEWELLERS Tel No: 044 691 3692 E-mail: dcjewel@mweb.co.za

ERICA DU PLESSIS (ERICA STRAUSS) Tel No: 021 851 8120 E-mail: artwear@telkomsa.net

DEGLON FINE JEWELLERY Tel No: 021 851 3182 E-mail: waynedeglon@telkomsa.net Website: www.deglonjewellerystudio.com

ETERNITY ENTERPRISE Tel No: 018 290 5722/3 E-mail: eternity@eternityenterprise.com Website: www.eternityenterprise.com

DESIGN @ 50 Tel No: 087 350 9610 E-mail: edna@design50.co.za; rene@design50.co.za

EVERTRADE 142 PTY LTD T/A D’OURO JEWELLERS Tel No: 011 615 3402 E-mail: dourojhb@vodamail.co.za; a.veloso@dourojewellers.co.za Website: www.dourojewellers.co.za

DESIGNER GOLD Tel No: 043 726 2291 E-mail: info@designergold.co.za Website: www.designergold-el.co.za DIAMONDS4EVER Tel No: 082 786 7677 E-mail: info@diamonds4ever.co.za Website: www.diamonds4ever.co.za DIA-KIM DIAMONDS T/A CHRISTOPHER REID Tel No: 021 418 4484 E-mail: nick@christopherreid.co.za DIDIDESIGN Tel No: 011 784 0369 E-mail: didi@dididesign.co.za Website: www.dididesign.co.za

FEMKE KLEISEN DESIGNS (PTY) LTD Tel No: 012 332 2246 E-mail: femkekleisen@webafrica.org.za Website: www.femkekleisen.co.za FERROS JEWELLERS Tel No: 041 363 1881 E-mail: alex@ferrosjewellers.com Website: www.ferrosjewellers.com FIESCHI MORGANE Tel No: 021 461 3294 E-mail: contact@morganefieschi.com; mlabaki1@gmail.com Website: www.morganefieschi.com

DR ESME SPICER el No: 073 239 9983 E-mail: esme.spicer@gmail.com

FINEGOLD LABORATORY SERVICES Tel No: 021 511 6237 E-mail: admin@finegold.co.za Website: www.finegold.co.za

DUDLEYS JEWELLERS Tel No: 082 319 3226 E-mail: dudleysjewellers@gmail.com

FOREVER JEWELLERY MANUFACTURERS Tel No: 031 564 9006 E-mail: fj@3i.co.za

DURBAN UNIVERSITY OF TECHNOLOGY Tel No: 031 373 6673/6 E-mail: chrisdb@dut.ac.za; samanthav@dut.ac.za Website: www.dut.ac.za

FRANKLI WILD Tel No: 011 483 2620 E-mail: kgf@frankliwild.com Website: www.frankliwild.com

INTENSIVE HANDS-ON EXPERIENTIAL TRAINING

GLOBAL JEWELLERY ACADEMY E-mail: 0823376428@vodamail.co.za Website: www.globaljewelleryacademy.co.za GOLDFASHION JEWELLERS Tel No: 021 939 8819 E-mail: mhendricks@wsnet.co.za; goldfashion@telkomsa.net GOUDSMID TEHILA VAN ENGELENHOVEN Tel No: 082 674 4410 E-mail: tehila@absamail.co.za; falstaff@absamail.co.za GRAM O GOLD Tel No: 044 871 4433 E-mail: Leon@gramogold.co.za HARRIS JEWELLERS Tel No: 021 555 1437 E-mail: harrisjewellers@telkomsa.net Website: www.harrisjewellers.net HAVILAH GOLD CREATIONS Tel No: 041 581 1942 E-mail: design@havilah.co.za; carol@havilah.co.za Website: www.havilah.co.za ICKINGER JEWELLERS Tel No: 015 307 4448 E-mail: Jacques@ickinger.co.za Website: www.ickinger.co.za IMFUNDISO SKILLS DEVELOPMENT Tel No: 012 734 0245 E-mail: imfundiso@mweb.co.za Website: www.imfundiso.com IMPILO COLLECTION Tel No: 011 642 3086 E-mail: impilo.collection@gmail.com Website: www.facebook.com/impilocollection INFACET Tel No: 021 674 1220 E-mail: francois@infacet.co.za; bridgette@infacet.co.za Website: www.infacet.co.za INGE SCHOLTZ JEWELLERY DESIGNER AND MANUFACTURER Tel No: 0732713789 E-mail: inge.scholtz@hotmail.com ISABELLA JEWELLERS & REFINERS CC Tel No: 011 334 5919 E-mail: isabellakbl@gmail.com Website: www.isabella-refiners.co.za J HIND JEWELLERS Tel No: 031 306 1330 E-mail: jhindrajesh@gmail.com Website: www.jhhindjewellers.com

• Engaging with and backed by key stakeholders to capacitate the industry • Pneuma currently employs: 8 goldsmiths, 3 diamond setters, 2 engravers and 4 designers

BORN IN AFRICA

J.P.P.E LAPIDARY Tel No: 021 424 7764 E-mail: info@jppe.co.za

E-mail: kim@kimcloetedesign.co.za Website: www.kimcloetedesign.co.za

JAGGATH JEWELLERS Tel No: 031 307 7790 E-mail: navinjagath372@gmail.com

KINKEL JEWELLERY Tel No: 021 786 1549 E-mail: info@kinkeljewellery.co.za Website: www.kinkeljewellery.co.za

JANINE BINNEMAN JEWELLERY DESIGNS Tel No: 021 715 6178 E-mail: info@jbjd.co.za Website: www.jbjd.co.za

KRISTEN MALAN - FINE JEWELLERY DESIGN Tel No: 011 880 1866 E-mail: kristen@merindol.com; john@merindol.com

JEWEL CRAFT - BRANDHOF Tel No: 051 444 3449 E-mail: rean.p@mweb.co.za Website: www.jewelcraft.co.za

LADY PECULIAR Tel No: 021 886 8868 E-mail: info@ladypeculiar.co.za Website: www.ladypeculiar.co.za

JEWELLERY CONNECTION Tel No: 011 728 6800 E-mail: vmagnes@netactive.co.za Website: www.thejeweller.co.za

LALI SILVER JEWELLERY Tel No: 011 646 8358 E-mail: jc_tilman@yahoo.com Website: www.lalisilver.co.za

JEWELLERY CONSULTANCY E-mail: md.jewelleryconsultancy@gmail.com Website: www.jewelleryconsultancy.co.za

L’AUTRICHE FINE JEWELLERY Tel No: 011 883 4021 E-mail: ernst@lebijoux.co.za Website: www.lautrichesj.co.za

JOHANNA VAN ZYL Tel No: 011 794 1555 E-mail: jo@johannavanzyl.co.za Website: www.johannavanzyl.co.za JOHN STEDMAN T/A ELEMENTAL DESIGN Tel No: 031 572 2902 E-mail: john@elementaldesign.co.za Website: www.elementaldesign.co.za JOHREN MANUFACTURING CC T/A THE JEWELLERY SHOP Tel No: 046 624 3748 E-mail: johren@telkomsa.net JOY MASSYN JEWELLERY MANUFACTURE AND DESIGN Tel No: 012 662 2861 E-mail: joy@joymassyn.co.za K2 DESIGN STUDIO Tel No: 031 940 1274 E-mail: khanyisile@k2designstudio.co.za Website: www.k2designstudio.co.za

LEGA D’ORO CC Tel No: 011 450 3233 E-mail: legadoro@global.co.za; diamondafric@telkomsa.net Website: www.legadoro.co.za LEUVEN METALS (PTY) LTD Tel No: 021 426 4140 E-mail: kvessen@oroafrica.com; andrev@oroafrica.com Website: www.leuvenmetals.co.za LILLY FRIEDLAENDER CC Tel No: 021 887 1655 E-mail: lilly.f@wol.co.za LORIEN MANUFACTURING JEWELLERS Tel No: 011 967 1700 E-mail: heather@allanybrink.co.za LOVI JEWELLERY DESIGN Tel No: 011 882 3272 E-mail: lovijewellery@gmail.com

KARLSEN JEWELLERY CO Tel No: 033 386 7872 E-mail: karlsen@jewelleryco.co.za

M G IVORY Tel No: 011 788 1018 E-mail: mgivory@netactive.co.za

KAYRO JEWELLERS Tel No: 041 585 4842 E-mail: slaide.kayro@mweb.co.za

MADELIEF DESIGNER JEWELLERY Tel No: 083 453 7018 E-mail: madeliefjewellery@gmail.com

KHOLO’S JEWELLERY MANUFACTURING CC Tel No: 015 291 3926 E-mail: info@kgjewels.co.za Website: www.kgjewels.co.za

MAGMA METAL RECOVERIES Tel No: 031 702 4422 E-mail: edwards@astronet.co.za

KHONJE DESIGNS Tel No: 012 460 1569 E-mail: info@khonjedesigns.com Website: www.khonjedesigns.com/ KIM CLOETE JEWELLERY DESIGN Tel No: 082 842 3393

MAPULA DESIGNER JEWELLER (PTY) LTD Tel No: 083 641 2724 E-mail: mapuladesigner@gmail.com Website: www.mapuladesignerjeweller.com MARINE GOLD CC Tel No: 021 424 0077 E-mail: stephen@marinegold.co.za

THE ACADEMY OF EXCELLENCE

MARION’S JEWELLERY STUDIO Tel No: 041 368 4582/3 E-mail: marionsstudio@mweb.co.za MARIUS NEL JEWELLERS Tel No: 011 791 4627 E-mail: mariusneljewellers@gmail.com Website: www.mariusnel.blogspot.com MARK WHITEHORN GOLDSMITH Tel No: 011 325 5145 E-mail: whitehorngoldsmith@gmail.com MASELESELE JEWELLERS Tel No: 012 734 0245 E-mail: imfundiso@mweb.co.za; imfundisojewellers@mweb.co.za Website: www.imfundiso.com MD INDIVIDUALLY DESIGNED HANDCRAFTED JEWELLERY Tel No: 011 465 6446 E-mail: accounts@michaelsdesigns.co.za Website: www.michaeldesigns.co.za MEDITERRANEAN JEWELLERS Tel No: 011 524 0693 E-mail: panayiotis@mmjewellers.co.za METAL CONCENTRATORS - DURBAN E-mail: info@metcon.co.za Website: www.metcon.co.za METAL CONCENTRATORS SA (PTY) LTD - CPT Tel No: 021 510 0770 E-mail: cpt@metcon.co.za Website: www.metcon.co.za METAL CONCENTRATORS SA (PTY) LTD CENTURION Tel No: 012 000 4440 E-mail: michaelv@metcon.co.za; grant.crosse@metcon.co.za Website: www.metcon.co.za METAL IMAGE Tel No: 021 447 6600 E-mail: mi_greg@iafrica.com; mi_accounts@iafrica.com Website: www.metalimage.co.za MICHAEL J SOLOMON MANUFACTURING JEWELLERS (MJS) Tel No: 011 792 5292 E-mail: ms@absamail.co.za MICHL CONTEMPORARY FINE JEWELLERY Tel No: 021 913 3944 E-mail: michelleliaosa@gmail.com Website: www.michljewellery.com MIRKO JEWELLERY Tel No: 021 886 8296 E-mail: mirinda@mirkojewels.co.za Website: www.mirkojewels.co.za/ MIZANE JEWELLERY Tel No: 011 485 3784 E-mail: mizane@telkomsa.net Website: www.mizanejewellery.co.za

• Initiating the high-tech manufacturing and SMME development hub • Delivered 6 award-winners at top prestigious events • 137 Trainees since 2005 with 90% of our completed graduates placed in industry

Pneuma Academy of Excellence

Empowerment Through Training

BORN IN AFRICA

NEWMAN JEWELLERY DESIGN Tel No: 012 329 9600 E-mail: nina@newmandesign.co.za; dave@newmandesign.co.za NOMAD JEWELLERY & ACCESSORIES Tel No: 021 761 0156 E-mail: idieh@mweb.co.za Website: www.heidiliebenberg.co.za NOVUS DESIGN STUDIO Tel No: 012 332 5850 E-mail: info@novusdesign.co.za Website: www.novusdesign.co.za NQ JEWELLERY DESIGN SERVICES E-mail: nq2jewel@gmail.com Website: www.nqjewellery.co.za NV DESIGN COMPANY T/A BY NANETTE Tel No: 021 883 3856 E-mail: nanette@bynanette.com Website: www.bynanette.com

PIERO G MANUFACTURING T/A PICO JEWELLERS Tel No: 011 483 3442 E-mail: pico1@global.co.za Website: www.picojewellery.com PIYUVE JEWELLERS CC Tel No: 031 301 3963 E-mail: aroon@piyuvejewelers.co.za Website: www.piyuvejewellers.co.za PNEUMA JEWELLERS CC Tel No: 011 702 1462 E-mail: admin@pneumajewellers.com Website: www.pneumajewellers.co.za POLART JEWELLERY STUDIO Tel No: 021 422 3848 E-mail: info@polart.co.za; polart@telkomsa.net POPULAR DIAMOND JEWELLERY MANUFACTURING CC Tel No: 011 484 7044 E-mail: pop@tiscali.co.za

OH VOILA E-mail: barbara@ohvoila.com Website: www.ohvoila.com

PRECISION SETTERS Tel No: 011 484 7803/4 E-mail: psetters@tiscali.co.za

ORO AFRICA - CAPE TOWN Tel No: 021 480 9860 E-mail: gnathan@oroafrica.com; chantal@oroafrica.com Website: www.oroafrica.com

PRETTY FOUND THINGS E-mail: prettyfoundthings@gmail.com Website: www.prettyfoundthings.co.za

ORO AFRICA - JOHANNESBURG Tel No: 011 645 9260 E-mail: ddredzen@oroafrica.com Website: www.oroafrica.com OSMONDS Tel No: 021 559 8277 E-mail: osmond@telkomsa.net PAUL GALLIAS E-mail: pgallias@hotmail.com PEARL AND DIAMONDS STUDIO Tel No: 011 678 0595/6 E-mail: pearldiamond@mweb.co.za PHATSIMA JEWELLERY DESIGNS Tel No: 072 739 6800 E-mail: phatsimantando@gmail.com; orders@phatsimajd.com Website: www.phatsimajd.com PHILIP ZETLER JEWELLERS Tel No: 021 423 2771 E-mail: pzetler@mweb.co.za Website: www.philipzetlerjewellers.co.za PICCOLO FINE DESIGNER JEWELLERY Tel No: 083 396 6178 E-mail: suvette@piccolo-jewellery.co.za Website: www.piccolo-jewellery.co.za PHOENIX MANUFACTURING JEWELLERS Tel No: 012 549 4966 E-mail: jack@phoenixjewellers.co.za Website: www.phoenixjewellers.co.za

PNEUMA TRADE-TEST CENTRE

PRINS & PRINS DIAMONDS Tel No: 021 422 1090 E-mail: petre@prinsandprins.com; riana@prinsandprins.com Website: www.prinsandprins.com QUICKSET JEWELLERS Tel No: 031 468 9236 E-mail: qsjewel@telkomsa.net; osjewel@telkomsa.net Website: www.quicksetjewellers.co.za RALPH WALTON Tel No: 028 316 3851 E-mail: ralph@rwd.co.za Website: ww.rwd.co.za RAND REFINERY LIMITED Tel No: 011 418 9011 E-mail: nicolab@gold.co.za Website: www.randrefinery.com RARE EARTH CREATIONS Tel No: 011 326 1727 E-mail: info@rarearth.co.za svetla@rarearth.co.za RASIFIWA (PTY) LTD Tel No: 021 422 1350 E-mail: rssa@rasifiwa.com; jacqui@rasifiwa.com Website: www.rasifiwa.com RICHLINE SA (PTY) LTD Tel No: 011 418 1600 E-mail: johan@richlinesa.co.za; marco@richlinesa.co.za Website: www.richlinegroup.co.za

RITCO MANUFACTURING JEWELLERS Tel No: 041 374 2101 E-mail: sales@ritco.co.za Website: www.ritco.co.za ROHAN CHERRY DESIGNS E-mail: info@rcdesigns.co.za Website: www.rcdesign.co.za ROMANCING THE STONE Tel No: 012 662 0618 E-mail: info@romancingthestone.co.za Website: www.romancingthetone.co.za RONALD’S JEWELLERY DESIGN Tel No: 031 701 5154 E-mail: ronaldcbr262@gmail.com ROUX DU PREEZ DESIGNS Tel No: 084 207 3876 E-mail: info@preezdesigns.co.za Website: www.preezdesigs.co.za RUTH PROWSE SCHOOL OF ART Tel No: 021 447 2492 E-mail: admin@ruthprowse.co.za Website: www.ruthprowse.co.za S.L. HERMAN MANUFACTURING JEWELLERS Tel No: 012 460 6771 E-mail: slhj@telkomsa.net; online2638822@telkomsa.net SATHKAAR JEWELLERS C.C Tel No: 031 306 4921 E-mail: sathkaar@gmail.com SCANT DESIGN Tel No: 072 339 1885 E-mail: as@scant.co.za Website: www.scant.co.za SCARAB JEWELLERY STUDIO CC Tel No: 021 683 4646 E-mail: janine@scarabjewellery.co.za; Tanya@scarabjewellery.co.za Website: www.scarabjewellery.co.za SERAFINI DESIGN WORKSHOP Tel No: 021 780 1617 E-mail: serafinidesign@mweb.co.za SERAGLIO JEWELLERS Tel No: 011 783 8301 E-mail: rolling.albert@yahoo.com Website: www.seragliojewellers.com SHADOW JEWELLERS Tel No: 082 689 8297 E-mail: shadrackmogoane@yahoo.com SHANI D JEWELLERY DESIGN (PTY) LTD Tel No: 082 308 2111 E-mail: diamondshani@gmail.com SIBAHLE JEWELLERY (PTY) LTD Tel No: 011 049 3933 E-mail: nthabiseng@sibahlejewellery.co.za Website: www.sibahlejewellery.co.za

• Currently the only centre in Gauteng accredited for both goldsmith and diamond setting qualification • Trade-test assessments of internal and external candidates for national certificate

BORN IN AFRICA

SILK ROUTE GOLD (PTY) LTD Tel No: 011 450 3192 E-mail: info@silkroutegold.com Website: www.silkroutegold.com

THATO RADEBE JEWELLERY E-mail: thato@thatoradebejewellery.co.za; morwa@thatoradebejewellery.co.za Website: www.thatoradebejewellery.co.za

SILPLAT (PTY) LTD Tel No: 021 461 5344 E-mail: alberto@silplat.co.za; yianni@silplat.co.za Website: www.silplat.co.za

THE BERA DIAMOND COMPANY Tel No: 073 255 2744/076 155 2786 E-mail: mmbera@gmail.com; db.bda@hotmail.com Website: www.benefittihumanity.com

SILVERCHEM CC Tel No: 011 608 0427 E-mail: info@silverchem.co.za; carl.homveld@ silverchem.co.za SILVER MYST - JULIANA RED Tel No: 021 797 3246 E-mail: jbroad@mweb.co.za; pa@julsofafrica.com SIMON EFUNE MANUFACTURING JEWELLERS Tel No: 011 334 4529 E-mail: simon.efune@mweb.co.za SIRKEL JEWELLERY Tel No: 011 726 2365 E-mail: sirkeldesign@gmail.com Website: www.sirkeljewellery.co.za SMITH JEWELLERY E-mail: info@smith-jewellery.com Website: www.smith-jewellery.com SOFFIA FINE JEWELLERY Tel No: 031 303 2370 E-mail: sonny@soffia.co.za; z.patel@live.co.za Website: www.soffia.co.za STUDIO 39 JEWELLERY DESIGN Tel No: 031 764 3000 E-mail: studio39@telkomsa.net Website: www.studio39.co.za STUDIO C MANUFACTURING JEWELLERS Tel No: 011 642 7826 E-mail: chris@studioc.co.za; peggy@studioc.co.za Website: www.studioc.co.za STUDIO LOUBSER Tel No: 011 782 4051 E-mail: liz@lizloubser.com; info@studioloubser.com Website: www.studioloubser.com SUSAN ROOS JUWELE Tel No: 028 754 2949 E-mail: susanroos@vodamail.co.za Website: www.roosjuwele.co.za TARQUIN’S EXCLUSIVE JEWELLERY/PRECIOUS METALSMITHS Tel No: 031 763 1389 E-mail: preciousmetalsmith@live.co.za Website: www.tarquin.co.za TCHALIEU JEWELLERY Tel No: 011 453 0492 E-mail: siphokazi.tchalieu@gmail.com

THE JEWELLERY HUB Tel No: 011 964 8119 E-mail: ian@worldofdiamonds.co.za; yolandi@worldofdiamonds.co.za Website: www.worldofdiamonds.co.za THE PLATINUM INCUBATOR Tel No: 014 597 0736 E-mail: sarah@tpi.org.za; sibongile@tpi.org.za Website: www.tpi.org.za TINSEL GALLERY Tel No: 011 782 4051 E-mail: geraldine@tinsel.co.za Website: www.tinsel.co.za TIP TOP JEWELLERS Tel No: 044 873 3048 E-mail: tiptop@lantic.net TRILOGY JEWELLERS Tel No: 0823712481 E-mail: susan@africangold.co.za Website: www.triologyjewellers.co.za TRIMALCHIO Tel No: 012 346 6874 E-mail: casanra@mweb.co.za TRISLO (PTY) LTD Tel No: 012 259 0100 E-mail: info@trislo.co.za Website: www.trislo.co.za TSHWANE UNIVERSITY OF TECHNOLOGY Tel No: 012 382 6007 E-mail: newmand@tut.ac.za Website: www.tut.ac.za UMJINDI JEWELLERY Tel No: 013 712 5807 E-mail: mxolisi.ncongwane@gmail.com Website: www.umjindijewellery.co.za

VALLABHJEE’S JEWELLERY SHOP Tel No: 032 944 1657 E-mail: hemval1@yahoo.co.uk VAN DER BANK JEWELLERS SOUTH AFRICA Tel No: 012 663 4304 E-mail: sales@vdbj.co.za; gerda@vdbj.co.za Website: www.vdbj.co.za VAWDA GOLD GEM JEWELLERS Tel No: 031 208-9142/3 E-mail: info@vawdagoldgem.co.za Website: www.vawdagoldgem.co.za VIJAY SHAH JEWELLERS Tel No: 031 564 2948 E-mail: vijayshah@telkomsa.net Website: www.vijayshahjewellers.co.za VJS JEWELLERS Tel No: 051 813 8651 E-mail: velile@ntelecom.co.za Website: www.vjsjewellers.co.za VUKANI UBUNTU COMMUNITY DEVELOPMENT PROJECTS Tel No: 012 342 1385/8099 E-mail: demos@vukani.org; info@vukani.org Website: www.vukani.org WAINWRIGHT JEWELLERS Tel No: 021 554 1169 E-mail: info@wainwrightjewel.co.za Website: www.wainwrightjewel.co.za WHITE DIAMOND JEWELLERS Tel No: 035 789 5550 E-mail: whitediamondjewellers@telkomsa.net Website: www.telkomsa.net WOOSH DESIGNS JEWELLERY STUDIO Tel No: 011 318 1340 E-mail: wooshen@wooshjewellery.co.za Website: www.wooshjewellery.co.za ZUREL BROTHERS SA (PTY) LTD Tel No: 015 293 2306/58 E-mail: zurelpolokwane@telkomsa.net; zurelqms@gmail.com Website: www.zurel.co.za

UNCUT JEWELLERS Tel No: 083 225 8221 E-mail: mark@uncutjewellers.co.za Website: www.uncutjewellers.co.za UNIVERSITY OF JOHANNESBURG Tel No: 011 559 1129/1125 E-mail: fnazier@uj.ac.za Website: www.uj.ac.za UNIVERSITY OF STELLENBOSCH Tel No: 021 808 3047 E-mail: ct@sun.ac.za; Joani@sun.ac.za Website: www.sun.ac.za/english/faculty/arts/ visual-arts/

JEWELLERY MANUFACTURING SINCE 1983

All JMASA member details were correct at the time of going to print. While every effort has been made to ensure the accuracy of contents, neither the JMASA nor the publishers can be held responsible for any omissions or errors, or any misfortune, injury, consequences or damages which may arise therefrom.

• Concept created by masters of manufacturing and setting, with 90-years’ combined experience • Capacitating the sector – transferring our IP, brand and training know-how to manufacturers linking to Pneuma as an accredited training provider

Tel: +27 11 418-1600 • Fax: +27 11 825-4043 • Cell: +27 82 556-7316 • E-mail: info@richlinesa.co.za • Website: www.richlinesa.co.za