ISFA Countertops & Architectural Surfaces Vol. 5, Issue 1

Volume 5 • Issue 1 • Single Issue $14.95

Healthcare and Solid Surface Dye Sublimation Page 14 New Colors & Materials Update Page 18 Punching Up Your Sales Page 28 Surfacing Industry Forecast Page 36

The Latest in

Laminate Page 22

Circle RS#18 on page 49 or visit www.isfanow.org/info.

CREDITS Letters to the Editor

Photography

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Countertops & Architectural Surfaces welcomes Letters to the Editor.

If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA, or the industry in general, please feel free to write to us.

Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

Magazine Credits

Publisher & Editor: Kevin Cole Proofreader: Nancy Mueller-Truax Design: Velasco & Associates

Contacting ISFA

ISFA Officers of the Board

About this Magazine

ISFA Directors

Phone: (801) 341-7360 Toll Free: (877) 464-7732 Fax: (801) 341-7361 editor@isfanow.org www.isfanow.org

Countertops & Architectural Surfaces is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in August. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal.

Special rates and charges apply for orders outside of the United States.

Call for details. To subscribe, call (877) 464-7732. Printed in the United States of America. Copyright © International Surface Fabricators Association 2012. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission.

Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs.

Russ Berry, President Mike Langenderfer, Vice President Joe Hoffman, Secretary Dave Paxton, Treasurer Hunter Adams, Immediate Past President

Mike Nolan, Director Martin Funck, Director Jon Blasius, Director Christina Humiston, Director Mark Anderson, Associate Member Rep. Michael Astill, Associate Member Rep.

ISFA Staff

Kevin Cole, Communications Director Mike Nolan, Director of Education Paul Wisnefski, Sales Associate Meg Pettingill, Administrative Assistant

Cover Photo

New trends in laminate, such as the amazing new edge profiles seen in this 180fx Formica, continue to develop. Read the full story on Page 22.

Materials will be returned only if accompanied by a stamped, selfaddressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Lehi, Utah, post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers.

Postmaster: Send address change to Countertops & Architectural Surfaces magazine, 165 N. 1330 W., Unit A3, Orem, UT 84057.

International Surface Fabricators Association • Vol. 5 / Issue 1 • 3

CONTENTS

Features 14 Custom Printed Solid Surface in Healthcare Settings

R.D. Wing Co. Pushes the Boundaries of Large-Scale Dye Sublimation.

18 New Colors & Materials Spotlight

A review of the latest and greatest in surfacing materials that have emerged onto the scene.

22 Laminate Trends

A quick look at the world of laminate and how it continues to evolve.

14

28 Punching up Your Sales

How your website and your showroom can be a 1-2 knockout combination for bringing in more potential customers and turning them into clients.

30 It’s All About Location Setting up a small storefront showroom can really make a big impact on your bottom line.

36 Industry Forecast

18

What does 2012 and beyond look like for the surfacing industry?

Departments 6 From the Editor

22

8 President’s Letter 9 Calendar of Events 10 Industry News 25

Education Connection

26 Shop Management Matters 32 ISFA News 39 ISFA Fabricator Directory 44 Product News

28 4 • Vol. 5 / Issue 1 • International Surface Fabricators Association

30

49

Reader Service Form

50

Classifieds/Ad Index

Circle RS#19 on page 49 or visit www.isfanow.org/info.

From the Editor From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director

Know Yourself and Learn from Others I recently heard about yet another fabricator

luck. Owners and managers are doing everything

become far too common. We have been faced

do they know where to focus their energies? It

closing, which over the last few years has

with a challenging economy that has hit the

real estate and residential construction markets particularly hard. However, hearing of this

particular shop closing really surprised me.

The owner of the company was one of the first people I met in this industry, when I first got involved, and he was no slouch.

By all accounts, he was one of the most savvy

and knowledgeable businessmen I have ever met, and he seemed to do everything right. He knew

the industry well, he networked and invested his

personal time and effort into making the business better. He was well diversified, offering a variety

of products through a variety of channels. He was a born leader, who knew the financial side of his

business well, yet there is no arguing the fact that in spite of everything, he shut his doors.

I don’t know the particulars of the company’s

situation, and so I can’t speak to that directly, but seeing even the best in the industry struggling, and sometimes failing, makes it very easy for others to get discouraged.

Back in the mid 2000s, it seemed like everyone

was following a major arc of success, but it just hasn’t been the case in recent years. I’m happy to report that things are looking up a bit for the

housing sector and the builder markets, and for

the economy in general, but if you are expecting it to bounce back to the heyday of surfacing

anytime soon, I’m afraid that’s just not the case.

The surfacing business is more challenging.

in their power to make things happen. But how has to start with assessment.

It may be difficult to find the time away from the

day-to-day routine to review your operations, but without a sound assessment of your business,

everything you do is tied to what worked in the past or what you are guessing will work.

Look at all aspects of your business. What is working? What isn’t working? Let your successes be your guide. Sometimes

improvement can be as simple as focusing on those things that are working well and moving away from those things that aren’t. Are you

seeing new trends that can offer you favorable

opportunities? Is there some area that is costing you more than it is making you?

Once you identify some areas where change is

needed, you should come up with a plan to make them. Set some goals that you believe you can accomplish and then figure out how to reach

those goals. Make sure you are taking advantage of the talent of your key employees. Being a good leader doesn’t mean doing everything

by yourself. Sometimes it means recognizing

leadership qualities in others and putting them to use. You should also make sure to include accountability in the equation. Set goals and

monitor the progress to see if they are achieved.

Having a performance-based culture is good

all around. Your staff will be more motivated to

achieve and feel more empowered to be part of the company, not just another employee.

Owners and managers are going to have to

To really make things work smoothly, though,

and fewer resources. Those who want to succeed

someone does something right, it is important

continue to make more happen with less staff

are going to have to embrace change and accept the current situation as the norm, rather than just a bump in the road. If you only want to just get by until things get better, then that is what you

are going to do — just get by (if you are lucky).

Successful businesses today aren’t relying on

6 • Vol. 5 / Issue 1 • International Surface Fabricators Association

feedback must be a part of the process. When they be recognized for it. If something goes

wrong, it is important a person knows it so the

us to know where we need to make more effort or what area we might want to find resources to learn from and improve with.

That brings me to my final point: Make a

commitment to learning. Good managers can

only improve by continuing to learn and grow.

There is always someone who will know more

about a given subject than we will. That’s just a fact. And it’s important we find opportunities to

learn from them. There’s always going to be a new method, a new technology, a new trend on the

horizon, a new material on the market or a new

idea. Why not decide to find out about them and

make informed decisions as to the value of these things in your operations? You may never know if something is the key to a more profitable and

headache-free business if you don’t take the time to explore.

Knowing your limitations and seeking out ways to overcome them may just be your biggest competitive advantage.

As always, I look forward to your feedback.

Sincerely,

issue can be corrected. And this isn’t just for

the employees; owners and managers need to seek out regular feedback also. None of us is

perfect, and knowing where we fall short allows

Kevin Cole, Editor & Publisher kevin@isfanow.org

ISFA MEMBERSHIP It始s more than just learning how to be more profitable, saving money on the bottom line and getting great referrals and discounts.

Call ISFA today and find out how to make your world a better place.

Toll Free: (877) 464-7732 www.ISFAnow.org

From the President From the desk of Russ Berry, ISFA 2011-2012 President

Fabrication Business Rolls on …

Since I last typed my “Letter from the

We are finding that even with all the methods

observable and measurable methods. The

is hard to know where to begin … This year

meetings still offer a way to communicate that

fabricators so that quality craftsmanship

President,” so much has happened that it

ISFA is working to promote, connect and

certify fabricators. So let me spend some time updating you on these efforts.

of communication available to us, face-to-face remains unique and valuable. So keep an eye open for an ISFA gathering near you and rub shoulders with the best in the industry.

TFT classes are the foundation of educating is upheld. Having standards that are

comprehensive and quantitative so that quality can be evaluated by more than simply a

To promote fabricators, under the leadership of

To certify fabricators, under the leadership

subjective opinion is part of the good work that

media magazine in the market out to fabricators

Nolan, ISFA has continued and expanded the

and a set of quality standards established, then

are we offering the best basic and advanced

process and begin to service the marketplace

accepted in the industry, we also have basic

make a determination as to who the best

are developing a one-day basic concrete

your business’s credibility and validates your

Kevin Cole, ISFA continues to get the best print and to architects and designers. The magazine

not only carries great information about our trade, but also is a wonderful resource for new projects and applications and stories about successful

projects and fabricators. Designers appreciate

seeing what is new and how premium decorative surfaces are being used, and now they can be

connected directly to ISFA-certified fabricators.

ISFA is also in the process of improving and updating its website, which has become an

almost nonstop process. Be sure to check out www.isfanow.org to see what is new.

To connect fabricators, under the leadership of Board Members Mike Langenderfer and

Dave Paxton, as well as Associate Member

Representatives Mark Anderson, of Cosentino,

and Mike Astill, of R.S. Hughes, ISFA is holding regional meetings. This is perhaps the most enjoyable work that is being done. We have

successfully completed gatherings in Detroit and Anaheim, Calif., with the third meeting already being planned.

The interest and enthusiasm for these events has

been wonderful, and both events can certainly be considered successes. The events are low-key, rejuvenated efforts to gather fabricators who

are committed to quality to simply break bread

and talk shop. So while the gatherings allow our associate members to connect with fabricators, they, more importantly, allow ISFA members

to network. Both events provided a forum for

of newly appointed Education Director Mike

Mike Nolan is doing. With education in place

Total Fabricator Training classes. Not only

logically we can also improve the certification

solid surface training that is the most widely

to help end users and design professionals

and advanced stone/quartz training and

fabricators are. Membership in ISFA enhances

countertop session. In addition, Mike is actively

commitment to quality.

building bridges to other organizations and is

working to develop improved quality standards and to enhance the ISFA certification program.

ISFA is establishing the common ground that we share and fostering the differentiation

that we all possess. Promoting fabricators is

such a difficult task. We come in all sizes. The focus each of us has is similar, yet always a little different. Also, different companies

like to do different kinds of work. However,

at day’s end there are common threads. So,

promoting fabricators to the marketplace and specifically end users and designers remains a focus for ISFA.

As I previously mentioned, we continue the

us make products for the construction industry

both residentially and commercially, whether that is new buildings, remodeling or a combination

of the two. We all make dust (often trapped by water) and we all make scrap! We all need to

do our work safely, and we all need to do our work profitably. These are the commonalities that bring us all together under the banner

of ISFA, and these are the things we want to

assist your business with. So enjoy this issue

of the magazine, and reach out to others in our industry and grow the surfaces business.

website so that ISFA member fabricators can

be found by end users. We continue to enhance the information we are presenting to specifiers and the design community to market the

ISFA members and ISFA certified fabricators.

Membership in ISFA means that your business will have the collaborative resources of the organization working to promote it.

This ability to promote our members and to

there is always knowledge shared, as well as fun.

means to educate, evaluate and certify with

8 • Vol. 5 / Issue 1 • International Surface Fabricators Association

using premium decorative surfaces. Most of

seemingly never-ending task of improving the

business owners to share their opinions about the marketplace, and when fabricators gather,

ISFA recognizes that we all are object makers

promote our certified members requires a

Russ Berry, ISFA President russberry@asst.com

Calendar of Events AIA 2012 National Convention May 17 – 19 Washington, D.C. (202) 626-7300 Buddy Rhodes Concrete Training May 25 – 26 Orono, Ontario, Canada (905) 983-1001 Buddy Rhodes Concrete Training May 30 – June 1 San Francisco, Calif.

(800) 227-3804 Cheng Concrete Countertops Essentials Workshop June 9 Lincoln, R.I. (510) 849-3272 CCI Precast & GFRC Training June 11 – 15 Chicago, Ill. (888) 386-7711 ISFA Level I Quartz/Stone Training June 11 – 14 Oakland, N.J. (877) 464-7732 www.ISFAnow.org ISFA Level II Quartz/Stone Repair Training June 15 – 16 Oakland, N.J. (877) 464-7732 www.ISFAnow.org Cheng Concrete Countertops Essentials Workshop June 22 Berkeley, Calif.

(510) 849-3272 Polishing Pro Systems Training June 27 – 28 Knoxville, Tenn.

(877) 493-0205 Cheng Pre-Cast Concrete Outdoor Living Workshop July 16 – 18 Berkeley, Calif.

(510) 849-3272 ISFA Level I Solid Surface Training July 16 – 19 Orem, Utah (877) 464-7732 www.ISFAnow.org

ISFA Level II Solid Surface Training July 23 – 26 Orem, Utah (877) 464-7732 www.ISFAnow.org Buddy Rhodes Concrete Training Aug. 15 – 16 Knoxville, Tenn.

(877) 493-0205 ISFA/IWF Countertops Symposium Aug. 21 Atlanta, Ga. (404) 693-8333 www.IWFatlanta.com ISFA Regional Gathering Aug. 22 Atlanta, Ga. (877) 464-7732 www.ISFAnow.org Int’l Woodworking Fair (IWF) Aug. 22-25 Atlanta, Ga. (404) 693-8333 ISFA Level I Solid Surface Training Sept. 10 – 13 Orem, Utah (877) 464-7732 www.ISFAnow.org ISFA Level II Solid Surface Training Sept. 17 – 20 Orem, Utah (877) 464-7732 www.ISFAnow.org

ISFA Level II Quartz/Stone Repair Training Oct. 26 – 27 Las Vegas, Nev. (877) 464-7732 www.ISFAnow.org Cheng Advanced Concrete Countertop Design Training Oct. 22 – 26 Berkeley, Calif.

(510) 849-3272

Marmomacc 2012 Sept. 26 – 29 Verona, Italy (202) 783-7000

ISFA Level I Solid Surface Training Nov. 12 – 15 Orem, Utah (877) 464-7732 www.ISFAnow.org

Xiamen Kitchen & Bathroom Fair Oct. 11 – 14 Xiamen, China 86-592-595-9333

Buddy Rhodes Concrete Training Nov. 14 – 15 Knoxville, Tenn.

(877) 493-0205

Cheng Concrete Countertops Essentials Workshop Oct. 19 Berkeley, Calif.

(510) 849-3272

StonExpo/Marmomacc/Surfaces 2013 Jan. 29 – 31 Las Vegas, Nev. (800) 547-3477

ISFA Level I Quartz/Stone Training Oct. 22 – 25 Las Vegas, Nev. (877) 464-7732 www.ISFAnow.org

Coverings 2013 April 29 – May 2, 2012 Atlanta, Ga. (703) 683-8500 Submit your event for consideration in our Calendar by emailing Editor Kevin Cole at kevin@isfanow.org.

International Surface Fabricators Association • Vol. 5 / Issue 1 • 9

In the Industry Caesarstone Goes Public

Caesarstone Ltd., makers of Caesarstone Quartz

Surfacing, began trading on the NASDAQ market March 22, with initial action sticking close to

the $11 initial public offering (IPO) price. After

two months, the stock, trading under the ticker

symbol of CSTE, has fluctuated between $10.70, at its early low point, to as high as $12.75. The stock’s $11 IPO of approximately 6.7 million

shares came in below the $14 to $16 range noted by the company in its earlier filings with the U.S. Securities and Exchange Commission (SEC).

The offering sought to raise between $73 million and $74 million. Firms managing the offering

were J.P. Morgan Chase & Co., Barclays Capital Inc. and Credit Suisse Group. The IPO follows the company’s acquisition of its former U.S.

distributor, Caesarstone USA, in December 2011.

MultiCam Announces Staff Appointment MultiCam

Inc., a CNC

cutting system manufacturer,

appointed Rick Burns graphic

designer. He has

more than 15 years of experience creating brand value for Fortune 500 companies, advertising agencies and nonprofit

organizations. He is responsible for designing the company’s websites, advertising, print media and collateral materials.

Concrete Countertop Institute Moves Primary Training to Midwest The Concrete Countertop Institute (CCI) has moved its primary training location to the

Formica Appoints New Director, Distributor Formica Corp. has hired Craig Francisco as director of strategy and business development. In this position, he will work directly with the executive team to identify growth opportunities for North American operations. Francisco was previously chief operating officer at The L.E. Smith Company in Bryan, Ohio. He worked in the financial industry for 13 years prior to joining the building products industry. In 2011, Francisco was named the ISFA Fabricator of the Year, an award given to an individual within the surfacing industry who makes the greatest impact/contribution during the year. He also served on the conference committee of ISFA’s International Countertop Expo.

The company also announced that A&M Supply Corp. has been named the new distributor for Formica laminate, solid surfacing, DecoMetal metal laminates, and solid metals and adhesives in the Greater Baltimore/Washington, D.C., market. A&M Supply will operate from its main distribution center in Upper Marlboro, Md., and a new facility in Baltimore. The distributor also has a showroom design center in Springfield, Va., as well as a manufacturing operation in Marshall, Va.

NKBA Elects President, Executive Committee, Hires CEO, Announces Hall of Fame Inductee The National Kitchen & Bath Association (NKBA)

recently made several announcements, including the results of its election for its executive

committee, the hiring of a new CEO and a recent

induction to its hall of fame. Election results for the

2012 NKBA Executive Committee, include Alan W. Zielinski, CKD of Niles, Ill., as president; John K.

Morgan of Glyndon, Md., as president-elect; John A. Petrie, CMKBD of Mechanicsburg, Pa., as vice president; Carolyn F. Cheetham, CMKBD of Red

Artisan Manufacturing Corp. has signed an

exclusive agreement with Electrolux Global

Brand Licensing to launch a line of kitchen sinks and faucets under the Frigidaire brand across

the United States and Canada. It will feature both an undermount and a top-mount sink line with thicknesses ranging from 20 to 16 gauge. The

line will also feature a high-end series branded

under the Frigidaire professional line. Additionally Artisan will manufacture an exclusive line of faucets for Frigidaire.

Deer, Alberta, Canada, as treasurer; and Clay Lyon,

Eliot Sefrin Made Publisher Emeritus for KBDN

serve as immediate past president.

Eliot Sefrin, founding editor and longtime publisher

CR as secretary. David Alderman, CMKBD, will now The NKBA also announced Bill Darcy as its new

of Kitchen & Bath Design News (KBDN), was

of the association, and has served a variety of

him retain ties to KBDN, but relinquish day-to-day

CEO. Darcy was formerly executive vice president

named publisher emeritus, a position that will see

marketing and business development roles.

responsibilities as publisher. Announcement of

Chicago area. All hands-on classes will be held

Additionally, the NKBA inducted its latest member

Elgin, Ill. There will be no change in curriculum

Mignault, founder and executive chairman of the

will continue to instruct the classes, held every

Technologies, was given the honor. “In creating the

arrangement with Fishstone because they have

standard and continuing to build on the products

said Lane Mangum, vice president of business

has left an indelible imprint on the kitchen and bath

major international airport.

manufacturing industries.” stated Zielinski.

at Concrete Countertop Supply by Fishstone in

into its Kitchen & Bath Industry Hall of Fame. Jean

or instructors. Jeff Girard, president of CCI,

board and chief of strategic direction for 20-20

two to three months. “I’m thrilled with this

professional software we now consider an industry

a perfect facility and are great to work with,”

offered by 20-20 Technologies, Inc., Jean Mignault

services. “It is a more central location and has a

industry, along with the interior design and furniture

10 • Vol. 5 / Issue 1 • International Surface Fabricators Association

Artisan Manufacturing Signs Exclusive Deal with Electrolux

the change, made by parent company Cygnus

Business Media, reflects a “mutual decision that both Eliot and Cygnus’ management believe will

serve everyone’s best interests, as well as that of

KBDN, through the balance of 2012 and beyond.”

“The publisher emeritus is an important position

aimed at ensuring a seamless link between KBDN and Eliot as he transitions into an eventual semiretirement after nearly 30 years of service,” said

Kris Flitcroft, executive vice president with Cygnus.

He will help to preserve relationships with key

clients and prospects through meetings, factory visits, telephone

contacts, and at major industry events. Sefrin will also continue to offer insights, forecasts and advice to major advertisers, reader groups and

trade associations, and he will continue to serve as liaison with key trade

associations, including the NKBA, KCMA, ISFA and others. Janice Costa will continue in her current role as editor, and John Huff will assume responsibilities as group publisher.

Schechner Lifson Agent Honored

Marc Rosenkrantz of Schechner Lifson Corp., an insurance organization specializing in the surfacing industry, was recognized for professional leadership and advanced knowledge by the Society of Certified Insurance Counselors (CIC), a national insurance professional

organization. Rosenkrantz was awarded a certificate marking more than 25 years of participation as a designated CIC, which requires annual

completion of advanced education and training. As additional recognition for this service and achievement, he was granted the status of “Tenured CIC” by the society.

Teragren Names New Employees, Announces Restructuring

Teragren, a manufacturer of environmentally friendly bamboo

flooring, panels, veneer and worktops, named Caitlyn Kari marketing

communications manager, and Bryan Ripka Northwest regional sales manager. Kari is responsible for representing the Teragren brand with the public and building products industry. Ripka is responsible for

representing all Teragren product categories in the Pacific Northwest.

Additionally, the company restructured its sales division placing

Vice President of Panel & Veneer Sales Paola Rutledge at the head of the Commercial Contract Division. Teragren’s Contract Division is designed to provide sustainable solutions to the architectural

and design communities through product innovation and sales and

customer service support. This refocus integrates sales representation for all Teragren product lines together under one roof, shifting Vice

President of Flooring Division John Austin’s focus from exclusively flooring to the entire Teragren product line.

LG Hausys Appoints Bongsoo Kim President

LG Hausys America Inc. appointed Bongsoo Kim as the president of the company. Kim joined LG in 2007 when he was hired as vice president of the holding company, LG Corp. Most recently, he served as vice

president of the LG Hausys, Ltd. global business department, a position he held since January 2011. Kim succeeds Simon Hong, who had a 31year tenure with LG. Hong was named president of LG Hausys America in April 2009. His successes included consolidations with LG Surfaces,

LLC. in Peoria, Ariz. and LG Chemical Industrial Materials in Adairsville,

Ga. In 2011, LG Hausys opened a Viatera quartz manufacturing plant just outside of Atlanta. The facility sits adjacent to the company’s first U.S.-

based facility, which opened in 2005 and produces its HI-MACS brand of

acrylic solid surface materials. In addition to growing its surfaces division, Kim stated that he will also focus on the company’s other businesses, including flooring, autoskin, vinyl-coated material and Decofoil.

Circle RS#20 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 5 / Issue 1 • 11

In the Industry was also appointed to serve the remaining two years of a vacated at-large position.

The MIA also announced award winners, including its Migliore Award for Lifetime Achievement,

Craftsman of the Year Award, numerous Pinnacle Awards and Natural Stone Scholarship Award.

Ronald Alan Busse, who spent more than 50 years

in the natural stone industry, was awarded the 2011 Migliore Award for Lifetime Achievement. Busse

Cosentino Annual Conference

distributor, Harry J. Kloeppel, office and facility

began his career in the stone industry in 1951

Canadian customers in Cancun, Mexico, for the

when he started working for Tennessee Marble.

Cosentino Group gathered its top 100 U.S. and

expansion, and being approved to manufacture FSC-certified casework.

His career included stints at Ultra Marble Co. (now

company’s annual “Cosentino 100” conference

International Stoneworks Celebrates 30 Years in Business

McHarg Tile and Marble, and in 1975 founding

from Jan. 12 to 16. The conference was part of

Cosentino’s effort to develop its expansion strategy.

More than 200 people from 65 independent

companies participated and attended the event.

Cosentino Group President Francisco Martínez-

Cosentino and CEO of Cosentino North America

Eduardo Martínez-Cosentino were in attendance to discuss the expansion efforts for the U.S. market, which makes up more than half of the company’s annual sales.

“The Cosentino 100 conference has become an important annual event as it provides an

opportunity to learn, share and network with the

leaders in our business,” stated Eduardo MartinezCosentino. “Cosentino Group has been able to

significantly impact the kitchen and bath industry across North America over the years, and this

conference plays a big part in communicating with industry experts.”

Conference attendees reviewed the current state of the industry, business priorities and opportunities, and were provided with a sneak peak at six new

Silestone colors and 10 new Cosentino Collection

granites. The exhibit area also included Cosentino’s top vendors and partners in the industry sector such as Kohler, GranQuartz, Breton, Integra Adhesives and ISFA, among others.

Advanced Cabinet Systems Expands Staff

Advanced Cabinet Systems (ACS), an Indiana-

based casework and retail fixture manufacturer, hired Kyle Rennaker to their engineering and

development team. According to the company

2011 was a year of steady growth for ACS with new hires in engineering, production and a CFO. ACS hit several milestones: opening a warehouse on

the West Coast, partnering with its first casework 12 • Vol. 5 / Issue 1 • International Surface Fabricators Association

International Stoneworks, a Houston-based natural stone restoration and maintenance business, opened its doors in 1982, and after 30 years

in business, is celebrating the dedication of its

New Mexico Travertine, Inc.), Vermont Marble,

his own fabrication company, Busse Marble Co. in Smithfield, Texas. He was elected to the MIA

Board of Directors in 1979 and served various roles up to president in 1988.

employees and clientele. President Rawi Tabbah

Danny Catania of Miller Druck Specialty

maintain natural stone without wax (the prevalent

Stone Craftsman of the Year Award. He began his

opportunity to restore a marble bathroom floor

He began as a helper, then an apprentice setter; but

Tabbah expanded the business by performing

him to full mechanic and eventually to the top

various stone care products. International

his leadership on a large project in London.

began the business by introducing one product to

Contracting Co. in New York was given the Natural

technique at the time). After he was given the

career shortly after graduating from college in 1978.

with this new technique in a major Houston hotel,

his capability and diversity of skills soon advanced

stone restoration, maintenance work and selling

tradesperson. He was particularly recognized for

Stoneworks has grown over the years into a

Additionally, the winners of the Pinnacle Awards

family-run business that has developed various

nonwax restoration systems for both natural stone and tile, and now sells its products nationally and internationally.

MIA Elects Officers and Directors, Announces Award Winners

competition were announced. The awards

recognize excellence in commercial, residential, sustainability and restoration of natural stone

projects worldwide. The Grande Pinnacle Award

winner is Britishstoneworks of Lakewood, Ohio, for its restoration of the Spirit of the Ocean Fountain

Michael Twiss, CEO Columbia Stone and Natural

in Santa Barbara, Calif., outside the Santa Barbara

president of the Marble Institute of America (MIA).

A Commercial Exterior Award of Excellence went to

N.J., was selected as vice president; Tony Malisani

Spectrum Center in Irvine, Calif.; a Commercial

and Dan Rea of Cold Spring Granite Co. in Cold

Salt Lake City and Bestview International of Wood

were also elected to the association’s board of

Day Saints Vancouver Temple project in Langley,

Granite Works in Carrara, Italy, was chosen to

Excellence went to KEPCO+ of Salt Lake City and

Inc., in Cornelius, N.C. was selected to represent

Church of Jesus Christ of Latter-Day Saints Church

Grebelsky & Son in Har-Tuv A Industrial Zone,

Interior Award of Merit to Rock of Jean, Las Vegas,

Stone Designs, in Tualatin, Ore., was elected

County Courthouse, a National Historic Landmark.

Jonathan Zanger of Walker Zanger in Perth Amboy,

KEPCO+ of Salt Lake City for the 5,000-acre Irvine

of Malisani, Inc. in Great Falls, Mont., as secretary;

Exterior Award of Excellence went to KEPCO+ of

Spring, Minn., as treasurer. Three new members

Dale, Ill., for the Church of Jesus Christ of Latter-

directors: Claus F. Larsen of DANSK Marble &

British Columbia; a Commercial Exterior Award of

represent Europe; Jon Lancto of Surface Products,

Bestview International of Wood Dale, Ill., for the

zone 3 (the Southeast); and Arik Grebelsky of A.

History Library in Salt Lake City; a Commercial

Israel, was selected to represent the Middle East and Asia. Brenda Edwards, TexaStone Quarries,

for the Sahra Spa at the Cosmopolitan in Las

Vegas; a Commercial Interior Award of Merit went

to SMG Stone Co., Inc. of Sun Valley, Calif., for the District Attorney’s Office Building in Riverside, Calif.; a Commercial Interior Award of Merit to Marmol Export of Miami, Fla., for Mr. Chow restaurant in South Beach, Fla.; a Residential Interior/Exterior Award of Merit to Connecticut Stone Supplies, Inc. of Milford, Conn., for a private residence; a Residential Interior/Exterior Award of Merit to Dee Brown, Inc. of Garland, Texas, for a private residence in Dallas; a Residential Interior/Exterior Award of Merit to Stones and Roses International of Samutprakarn, Thailand, for Sukhumvit 22 Residence in Bangkok, Thailand; a Sustainability Award of Merit to Polycor of Quebec, Canada, for the FMU Performing Arts Center in Florence, S.C.; and a Sustainability Award of Merit to Eclad Limited of Dublin, Ireland, for the Convention Centre Dublin.

Lastly, MIA awarded Eddie Mendoza, a service technician with All American Stone and Tile Care in Victorville, Calif., the Natural Stone Scholarship Award. The selection was made by a panel of five judges, consisting of MIA board directors and past presidents.

Samsung Staron Expands Distribution

Staron Surfaces, a division of Samsung, appointed Peirce-Phelps, Inc. as the exclusive distributor of Staron Surfaces within Delaware, Maryland, North Carolina, South Carolina and Virginia. Peirce-Phelps will represent both Staron and Tempest solid surface product lines, including Staron brand accessory products.

Klingspor Introduces New Catalog

Klingspor introduced a new 2012 Woodworking Catalog that features the company’s full range of abrasive materials for wood products manufacturers — belts, discs, sheets, rolls, specialty abrasives and tools, as well as, helpful reference information for all facets of woodworking. The full-color catalog is available upon request.

CounterBalance Corp. Now Offers Standard Sizes, Names New Staff

CounterBalance Corp., an original equipment manufacturer of modular torsion spring systems used to lift lids, covers, hatches, countertops and electromechanical equipment, is now offering its Counter-A-SYST product in four standard sizes. Originally introduced as a custom product line in October 2009, the Counter-A-SYST line is designed to fit countertop doors weights from 50 to 150 lbs. and lengths/spans from 28 to 42 in. Types of countertop door materials that are typically paired with it are stone, wood and solid surface. The lighter-duty Lift-A-SYST line, which features six standard sizes, is usually paired with lighter materials such as MDF, plywood, stainless steel, bronze or other lightweight woods. The Counter-A-SYST product line is available for purchase immediately and can be shipped for overnight delivery. Custom sizes will continue to be available for purchase with a six-week lead time.

The company has also named Karen Cashell as manager of Cost Accounting. Cashell is in charge of managing detail product costing, project cost analysis, accounts payable, inventory documentation and analysis, material prepayment discounts, travel expense reporting and procedure documentation. Cashell comes to CounterBalance with 35 years of experience in the manufacturing industry.

Circle RS#21 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 5 / Issue 1 • 13

Custom Printed Solid Surface in Healthcare Settings R.D. Wing Co. Pushes the Boundaries of In recent years the use of solid surface has been growing in the healthcare setting for a number of reasons. Among these are the fact that it is nonporous, so it does not harbor harmful microorganisms below its surface, as well has a near-seamless quality that allows pieces to be seamed together in a way that doesn’t create cracks and crevasses that allow bacteria to hide. When kept clean, it does not support the growth of bacteria, mold or mildew, which has made it a preferred product. Healthcare applications for solid surface do not stop at the countertops and horizontal applications, but vertical applications, such as wall panels and even cabinet facing, are also being specified.

14 • Vol. 5 / Issue 1 • International Surface Fabricators Association

Such is the case with a major project

inherent properties of solid surface

Massachusetts General Hospital in

conditions.

that was recently completed at

Boston. However, this project differed

from numerous others in that a special process was used to imprint custom

images on both the wall panels and the cabinet fronts called dye sublimation.

that are required for the most sanitary Dye sublimation, also known as

thermal transfer printing, is a process by which an image is converted into

an ink plate and then transferred into

a piece or sheet of solid surface using

Originally developed in Europe, dye

heat and compression.

graphic to be transferred onto solid

The Process

sublimation allows any image or

surface through a special heating transfer process. It is particularly

well suited to healthcare applications because it does not affect the

Using computers, digital images are printed via an ink-jet printer onto

low-absorption paper using special

water-based inks. This paper is then

Dye sublimation allows images to be embedded in solid surface without altering the properties that make it a good material for use in healthcare settings.

Large-Scale Dye Sublimation placed onto a sheet of solid surface and the ink is transferred to the solid surface under heat and pressure. This causes the inks to convert directly from a solid to a gas and to bond with the solid surface, which becomes porous at 350 degrees F. Once the material cools back down to room temperature, the image on the paper becomes a permanent part of the solid surface, which reverts to its nonporous state. The solid surface can then be cut, finished, polished or thermoformed in the same way as unprinted material.

The process was specified by NBBJ Architects for both the corridor wall panels and patient room cabinet doors after the process was introduced to the company by R.D. Wing Co.,

of Kirkland, Wash. R.D. Wing Co. provided a presentation on this technology to NBBJ Architects in Seattle, who saw advantages of the process for healthcare applications and in turn presented the technology to NBBJ-NYC which then provided it as an option to Massachusetts General Hospital who liked the idea.

match the pattern from panel to panel. Once sublimated, the panels were installed utilizing Z-clips and finished with CorianÂŽ base and corner trim pieces, also produced by R.D. Wing Co. Installation of the dye sublimation corridor wall panels was by Iaccarino & Son, Inc., a well respected local casework company.

The Corridor Wall Panels

The Patient Room Cabinet Doors

The challenge was to provide continuing very large format panels on five floors of the hospital that blended the dye sublimated images uninterrupted from panel to panel. This was accomplished by oversizing the panels/ images and trimming each panel specifically to

These cabinet doors were also produced utilizing the dye sublimation process in DuPont Corian solid surface. However, in this case, a single large panel was produced, and that single dye sublimated panel was then CNC routed to produce the cabinet doors and drawer faces.

International Surface Fabricators Association • Vol. 5 / Issue 1 • 15

The doors were machined on their back sides to accept hinges and related hardware for ease of installation. Installation of the cabinet doors was performed by The Woodworks, a highquality local casework company.

The Company Behind the Process Established in 1994, R.D. Wing Co., Inc. has a history of creating new cutting-edge products out of Corian, and dye sublimation is no exception. The company has invested in large-scale processing equipment that allows for the fabrication of dye sublimated components in custom or repetitive production applications. It has also invested in large format production capabilities. Combining sophisticated software, outstanding graphics capabilities and state-of-the-art manufacturing equipment, dye sublimation can be produced in a single image in sizes ranging from the size of a coin up to 5 by 10 ft. without panelizing.

However, should the “panelized” approach be used, a single image can be divided into several panels with each panel a part of a much larger image. Through the input from designers and architects, R.D. Wing Co. has created a completely customizable process that works in nearly any market segment.

“Dye Sublimation in solid surface is an excellent choice for many healthcare applications,” said Rick Wing, president of R.D. Wing Co. “This process allows designers to personalize solid surface in a completely new way, helping to create surfaces that feature color photos or artistic graphical designs that can withstand even the toughest environment.

16 • Vol. 5 / Issue 1 • International Surface Fabricators Association

“Solid surface is also excellent for use in cafeterias, transaction counters and wraps, operating rooms, nurses’ stations, patient rooms, corridors, shower back and side panels and even elevators, and now these surfaces can come to life with exceptional imagery,” he continued. “Also, the sublimation process is cost-effective in comparison to other permanent printing or imaging techniques or inlays. Its rapid cycle time allows fast turnaround for proofing, sampling and production.”

With the unique artistic vision from NBBJ, along with the fabrication process capabilities of R.D. Wing Co., Inc., and utilizing DuPont Corian solid surface material, very beautiful and highly functional corridor wall panels and patient room cabinet doors were able to be produced in a manner that created both a unique look and high functionality.

For more information contact the R.D. Wing Co., Inc., on the web at www.rdwing.com, by phone at (425) 821-7222 or by email at info@blimages.com.

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New Colors & Materials

An overview of what’s trending tan and black with subtle

creates movement through veining and morphed

of gold shimmer. Armitage

are Altair, Cygnus, Doradus, Lagoon, Lyra and

hints of white and a veil

appears dark and deep with

blends of black and gray,

providing a neutral canvas

for random hints of copper and

orange. Cambria will rapidly develop

and announce at least six additional designs throughout the year, two at a time.

Circle RS#33 on page 49 or visit www.isfanow.org/info.

color combinations. The colors in this collection Merope, all of which are distinctive deep base colors available in a polished finish. Silestone offers Greenguard certification for clean air

quality, and National Sanitation Foundation

certification (NSF 51) for safe food preparation.

Circle RS#34 on page 49 or visit www.isfanow.org/info.

CoveringsEtc

CoveringsETC’s latest Eco-Terr RETRO has highly pronounced decorative geometric patterns with roots in the Art Nouveau era. Rich in modern

design but also nostalgically classical, the tiles

Abet Laminati

are available in a range of designs and motifs,

including Mediterranean, Cuban and Art Deco.

Abet Laminati now offers the Collection

They also allow customizable patterns. The terrazzo

Digitalia, created exclusively for the company

alternative contains 70 percent preconsumer

by designer Karim Rashid. The collection

recycled material, derived from marble, granite

showcases 27 digital print patterns on Abet’s

high pressure laminate. The computer-created

2-D graphic designs give the perception of 3-D

with the use of new technologies and software.

Flexous Lime is one of the colorful patterns in stock in North America.

Circle RS#32 on page 49 or visit www.isfanow.org/info.

and stone chip byproducts of the manufacturing

Cosentino Silestone by Cosentino launched three new color series, each with six color choices:

process. Because terrazzo tiles do not need time to cure, installation is quick and easy.

Circle RS#35 on page 49 or visit www.isfanow.org/info.

Nebula, Galactic and its newest line, Stonium.

The Stonium Series features rich color and

veining and is available in a polished finish in

63- by 128-in. slabs of 1, 2 or 3cm thickness.

This series includes Vortium, a light cream hue with dark speckles; Tritium, a gray hue with cranberry veining; Zynite, a combination of

chocolate brown, caramel and cream; Siridum,

Cambria Cambria will be releasing eight new color

designs in 2012. This introduction follows

launches of 12 and 21 colors in 2011 and 2010, respectively, making Cambria’s offering more

than 100 designs. The first two designs of 2012 are Laneshaw and Armitage. Building upon the design palette of the Waterstone Collection, Laneshaw and Armitage capture the natural veining and beauty of marble and granite.

Laneshaw embraces a sea of brown tones, 18 • Vol. 5 / Issue 1 • International Surface Fabricators Association

an exotic combination of browns, blacks and creams; Zirix, a cream with yellow highlights

Curava

and dark veining; and Dinux, a dark chocolate

Curava recycled glass surfaces launched two

brown with black hues and platinum veining.

surface collections in North America, which offer

The Galactic Series is a color line of earthy

both larger and smaller particulate choices, with

hues with a speckled patterned finish. It has

each slab being made from at least 70 percent

colors ranging from black and brown to gray

recycled glass. The product line also contains

and cream. Also available in a polished finish, it

sustainable seashells and kiln waste. Made in

includes the following colors: Black Dragon, a

black hue; Seleno, a cream with brown specks;

Thailand, it is manufactured during daytime hours,

Giallo Nova, a dusty brown; Halley, a pebbled

using no artificial light and a zero wastewater

system. Employing all local workers who are paid a

cream; Kimbler, a mottled brown; and Quasar, with cream and gray tones. Finally the Nebula Series is inspired by celestial nebulae, and

fair wage above the national average, Curava uses

a process that allows the particulates to be spread throughout the whole depth of the product. This

gives the countertops a 3-D quality. All particulates are locally sourced, including sustainably collected seashells and pottery fragments from kiln waste. It

uses vivid glass gathered from landfills in Thailand, helping to reduce more than 180 tons of waste

a year. The manufacturing process also uses 75 percent post-consumer waste. It contains no

VOCs and may contribute to LEED points. It is

resistant to heat and scratching, and custom colors may be created for large commercial orders. It is

available in 20 colors from two different collections containing different particulate sizes. It is imported and distributed exclusively in North America by MMS Distribution in Boston.

Circle RS#36 on page 49 or visit www.isfanow.org/info.

Terra Collection offers three levels of recycled

seams. Additionally, the company has unveiled

percent preconsumer recycled resin content (White

new patterns are large-scale sweeping granites

content, including five colors with at least 20

Jasmine, Rice Paper, Raffia, Silver Birch and Dove); 17 colors have at least 13 percent preconsumer

recycled resin content and a group of 11 colors are made with a minimum of 6 percent preconsumer recycled resin content. The recycled content

includes waste materials, such as imperfect sheets,

five new patterns in its 180fx Collection. The five and bold quartzites in lighter, more neutral tones.

With premium finishes and patterns that span

5-ft., the collection’s realism gives homeowners the look they desire with the added benefits of

affordability, durability and ease of maintenance.

Circle RS#40 on page 49 or visit www.isfanow.org/info.

which are redirected from the waste stream during

the manufacturing process, ground as particulates and used as material for new sheets.

Circle RS#38 on page 49 or visit www.isfanow.org/info.

HZX STONE

Diamond Surfaces

HZX Stone offers a variety of natural stone

Diamond Surfaces now offers its new Select Series. The new line consists of 12 of the

materials, including standard and cut-to-size slabs in a variety of finishes such as flamed,

best selling colors on the market at new lower

Echotect/Bonato Group

local distributors to shorten delivery times,

and Bonato Group has produced a range of

Series is offered in ½ by 30 by 144 in. and

The eco-friendly engineered stone tiles and

a price-sensitive market. Additionally, the

products, suitable for kitchen, bathroom, and

recently converted its

including 100 percent acrylic solid surface

Matte finish and high-gloss products are being

line to bio-based

½-in. solid surface sheets; 3cm solid surface

a technique that combines end-of-life PET

sinks. Additionally, it offers adhesive, router bits,

bottles with fine stone particles, Echotect has

line of environmentally responsible products.

Circle RS#37 on page 49 or visit www.isfanow.org/info.

and technical performance characteristics to

rapidly renewable content, it is Class A fire rated,

DuPont

Suitable for floor and wall tiles, countertops,

Indoor Air Quality and Children and Schools,

the production technique uses 250 plastic bottles

01350 standard. In addition, BioPrism Solid Surface

is itself 100 percent recyclable.

the ANSI Z124.1.2-2005 standard for load bearing,

polished, sandblasted, hammered and leather.

prices. Diamond Surfaces has partnered with

A manufacturing partnership between Echotect

avoid damage and lower freight costs. Select

super-smooth, thin-profile Slimline Tile products.

is designed to keep fabricators profitable in

surfaces are 4mm- to 10mm-thick gloss-finish

InPro Corporation

company offers a complete line of solid surface

internal and external building applications.

entire solid surface

sheets in both ¼- and ½-in.; modified acrylic

refined as distributors are being lined up. Using

resin and introduced

Numerous colors are available.

Circle RS#41 on page 49 or visit www.isfanow.org/info.

InPro

BioPrism Solid

Surface to its EnviroGT

sheets; and undermount and top-mounting

(polyethylene terephthalate) from recycled plastic

sandpaper, and other tools and accessories.

created a new material with comparable aesthetic

Manufactured using a bio-based resin containing

current options across the flat surface market.

and holds GREENGUARD certification for both

internal boards and external cladding applications,

meaning it exceeds the stringent California Section

per sq. meter of material, and the finished product

shower bases have been independently tested to

Circle RS#39 on page 49 or visit www.isfanow.org/info.

making it suitable in bariatric settings. The product

role in helping achieve various levels of LEED

Formica

products previously available through InPro’s Prism

for a building to earn Materials and Resources

edges suitable for curved, clipped or 90-degree

The DuPont Corian Terra Collection, a selection of solid surfaces made with recycled materials, was expanded to include 33 colors, with five colors now having at least 20 percent preconsumer,

recycled resin content. With the addition of the SCS certification, the solid surface may play a

certification. It can contribute to the points needed

Formica launched IdealEdge, decorative laminate

(MR) Credit for Recycled Content. All Corian

corner installations. Available in two profiles —

colors can help contribute to LEED points for MR

Building Reuse, MR Materials Reuse, MR Regional

Materials, Environmental Quality (EQ) Low Emitting Materials – Adhesives and Sealants. The 33-color

Ogee and Bullnose — IdealEdge transcends the

customary limitations of laminate with its ability to

curve and encase all sides of countertops, islands and tables, eliminating flat edges and brown

is renewable, repairable and nonporous. All of the

product line including solid surface sheet, shower receptors, sinks and more are now available with

BioPrism Solid Surface. The company also offers

biopolymer wall protection in the form of G2 Blend made from BioPolyPETG+ material containing both

a biopolymer and recycled content.

Circle RS#42 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 5 / Issue 1 • 19

in 0.063- to 1/8-in.

gauge aluminum. All of the company’s column

covers are prerolled, preengineered and shipped

Kirei

manufactured in Adairsville, Ga. The expanded line features the following new colors: In the Terracotta

Kirei’s new Windfall reclaimed wood panels are

Collection: Olive Rust, Solar Canyon, Royal Teak,

deconstruction in the Pacific Northwest, creating

and Kilauea; in the Woodlands Collection: Juniper

design. The linear strip construction and natural

and Wildwood; and in the Urban Chic Collection:

and finish options to give this reclaimed material

comes after 15 new sophisticated colors were also

covering, flooring, millwork, cabinetry and more in

Ice Collection: Tundra, Lunar, Sand, Kona, Galaxy

settings. Windfall panels are manufactured using

Twilight and Midnight; in the Veined Collection:

into the indoor atmosphere. The panels can

and other new colors including Dover and Wheat.

Douglas and hemlock fir harvested from building

Mesquite Moon, Nova, Bourbon, Copper Patina

a unique laminated wood material built for interior

Trail, Silver Lake, Kenai, Charcoal Mist, Niagara

wood grain patterns combine with a variety of stain

Natural Limestone and Antique Limestone. This

new life as a versatile design choice for wall

introduced. The 15-color launch includes in the

residential, commercial, institutional and hospitality

and Lava; in the Reflection Collection - Daylight,

low-VOC adhesives, reducing harmful emissions

Bianco White, Crema Beige, Artesia and Truffle;

contribute to LEED and other green building credits

All colors are available in jumbo size slabs,

Indoor Air Quality and the Regional Materials

Circle RS#45 on page 49 or visit www.isfanow.org/info.

for Reclaimed/recycled content, Certified wood,

ready-to-install. Precision processing allows

standard seamless covers

up to 12 ft. in height. Solid metal vertical open or

raised reveals and butt

seams can be specified. The standard column cover sizes include 16- to 70-in. diameters, which can be

installed in two to four sections. Race-track shapes are available in four sections up to 81 in. wide. The column covers are composed of 80 percent post-

industrial recycled aluminum and contribute to LEED 2.0 MR Credit 4 – Recycled Content.

Circle RS#47 on page 49 or visit www.isfanow.org/info

including 130- by 63-in. for better yield.

credit for projects within a 500-mile radius of the

manufacturing facility. They also are 100 percent

New Ravenna Mosaics

FSC Mixed Credited.

The colors of spring are celebrated in new

Circle RS#43 on page 49 or visit www.isfanow.org/info.

mosaics from Sara Baldwin of New Ravenna

Mosaics. Made entirely by hand in Virginia, the

mosaics are inspired by the inlay technique which

Meganite Meganite offers 100 percent acrylic solid surface products in more than 50 popular colors and 30

special designs. New colors are being introduced

Lamitech Lamitech offers its new Saw Cut wood grains

laminate material that includes three patterns: Serra Dorato, Segato Latte and Segato Miele.

The patterns create rough, almost cracked wood

structures in a back-to-nature trend. The saw-cut

by the company all the time. Meganite is suitable for applications in homes, hospitals, airports,

public spaces and more. The company has local

distributors with decades of experience servicing fabricators, designers, architects and specifiers, and are all about service and price.

originated in 17th century India. Baldwin interprets her fascination with the cultures of South Asia,

replacing traditional bone and mother-of-pearl with brilliant jewel glass and natural stone. The Fiona, Jacqueline Vine and Climbing Vine designs are

delicate organic designs representing growth and renewal. New Ravenna Mosaics in stone can be

installed on floors and walls both indoors and out.

The jewel glass mosaics are suitable for interior vertical installations. More than 200 remarkable

designs are available at tile showrooms throughout

Circle RS#46 on page 49 or visit www.isfanow.org/info

pattern runs across the grain of the solid wood.

the United States, Canada and Dubai.

MóZ Designs

Circle RS#48 on page 49 or visit www.isfanow.org/info

delicate roughness, creating an elegant effect.

Móz Designs offers a new collection of architectural

made from renewal forests that are FSC certified.

treatments and patterns. The new color treatments

Greenguard certified. The company has also

tones, along with the company’s Classic Series of 25

all the natural lines and grooves found in nature’s

features a range of variegated colors applied onto

Pangea Quartz is offering a new Marble

realistic look and feel of the wood texture.

offered in perforated and stainless steel with a choice

The color mimics white, veined marble and is

The surface shows fine, gentle lines despite a Lamitech’s paper suppliers use raw material

column covers with an expanded range of color

All laminates offer low VOC emissions and are

include oyster, cream, clay, khaki and light graphite

introduced the Poro finish: a laminate finish with

colors. Blendz, another exclusive color technique,

Pangea Quartz

best wood grains. The finish allows one to see the

the metal surfacing. The column covers are also

Collection that includes Calcatta from Vinstone.

Circle RS#44 on page 49 or visit www.isfanow.org/info.

of patterns. Custom colors are available for specific

LG Hausys

or exterior applications, and a range of coatings in

LG Hausys recently introduced 16 new colors to its Viatera Quartz Surfacing line, all of which are

20 • Vol. 5 / Issue 1 • International Surface Fabricators Association

design matches. They can be used in either interior gloss or satin finishes is available. Designed to be impact-resistant, the column metals are available

available in 2 and 3cm thicknesses with polished, honed or brushed finishes. The standard size

slabs are 120 by 56 in., and the quartz surfacing is made in Vietnam using Breton technology.

Circle RS#49 on page 49 or visit www.isfanow.org/info

Collection colors are Gold Canyon Gray, Midnight Sapphire and Imperial Gray. Gold Canyon Gray

subtly reflects light and luxury. Midnight Sapphire channels the tranquility of the ocean with shades

PolyVision

PolyVision introduced e3 Environmental Ceramicsteel to fabricators who require the utmost in performance and durability in kitchen and bath applications. The nonporous and antimicrobial e3 surface is stain-

resistant, easy to clean and never absorbs odors,

dirt or grease — no treatment needed. Resistant to

of deep blue. Imperial Gray reflects golden hues

throughout, mimicking iconic ancient jewelry. Also being introduced is Gentle Gray. With the addition of these colors, more than 32 colors are now

available in the Radianz line. Samsung also offers Staron Solid Surfaces and Tempest.

Circle RS#52 on page 49 or visit www.isfanow.org/info

heat, dents, cracks and scratches, the material is

capabilities, you add nearly unlimited options to the

aesthetics of your design. What’s more, e3 is Cradle to Cradle Silver and SCS Indoor Advantage Gold

certified. Projects using Ceramicsteel surfaces may qualify for LEED points.

Circle RS#50 on page 49 or visit www.isfanow.org/info

Saint-Gobain

Saint-Gobain is offering Grenite engineered stone

patina, is available in both tile and panels. Small metal Regency style rosettes can be used to embellish the mirror corners. Los Angeles decorative painter Jacqueline Moore created the series. The tiles are sealed with a durable protective coat, which enables interior and exterior installations.

A portion of the proceeds from the sale of the materials benefits Hearst Castle.

The new Calcatta design of quartz surfacing

in price to laminates. Custom designs and proprietary

comprehensive color palette and high-detail printing

glass, surfaced with a vintage

Vicostone

performance characteristics, yet ranges more closely

consistently smooth surface. With the material’s

mercury glass. The mercury

Circle RS#55 on page 49 or visit www.isfanow.org/info

warranted for 20 years and has premium material

screen printing are easily accomplished on the

in smalti, 24k gold mosaics and

Santamargherita USA

Santamargherita quartz surfacing now features

10 new colors. Among these colors are Zenit, an

immaculate white, and the Glitter collection of five new colors. This grouping is inspired by precious

and substantial metals, and includes Gold, Silver,

Pewter, Bronze and Iron. The company’s Trafficstone line, also has four new additions: Manaus, Rodi,

offered by Vicostone is inspired by nature’s rare Calacatta, the luxury Italian white marble with bold veins and patterns. This new color has dramatic and beautifully blended gray and blue or golden veinings. It is designed to fit most luxurious interiors and is on display in the company’s Dallas showroom.

Circle RS#56 on page 49 or visit www.isfanow.org/info

Aurina and Ardenne, all of which contain an organic vein reminiscent of natural marble.

Circle RS#53 on page 49 or visit www.isfanow.org/info

surfaces. Manufactured in the United States, the company’s proprietary manufacturing process

Wilsonart

makes it possible to produce both small and large

Wilsonart now offers two new sleek and modern

runs of flat sheets in standard and custom colors.

edges for laminate countertops: the Cascade

The material has a unique look and feel compared to other countertop materials. In addition to

customizable options, available colors include:

Anaconda Black; Raw (tan); Viridani (green); Light Grey; Rouho (red); Azulize (blue); Celebrity (black and tan); Birch Prada (beige); and Java (brown).

The product features up to 85 percent post-

consumer recycled content and is eligible for LEED points through the USGBC. With a high abrasion

resistance — average 303, tested by ASTM C1353 — Grenite is suitable for high-traffic horizontal

and vertical applications in the retail, hospitality,

banking, education, entertainment and restaurant industries. It is also flame-retardant, NSF 51

certified, nonporous, durable and easy to install.

Circle RS#51 on page 49 or visit www.isfanow.org/info

T&Q

Radianz Quartz, a division Samsung, has added four new colors to its growing line: three in the

Noble Collection and one other. The three Noble

of a cascading waterfall and the gentle arch of

T&Q Company now offers more than 55 colors of

a crescent moon, the two new additions are a

seven in the CR group which are new. The two series

edges give laminate countertops a thicker seamless

Carporee solid surface in two categories, including of solid surface colors, CR and JP, are designed to provide the appearance of natural stone. The CR

Series includes swirls and veining that are more along the lines of natural marbles, and the JP Series uses more traditional particulates, several of which have

a look similar to quartz surfacing. The material is an acrylic/polyester blend that uses natural colors and

design patterns, resulting in a look that is realistic and natural. It passes all of the standard heat and stain resistance tests.

Circle RS#54 on page 49 or visit www.isfanow.org/info

beautiful marriage of high-tech and high-touch. Both look and can be applied to any of the 51 HD color and finish combinations, plus select Wilsonart Premium Laminate designs, allowing various options for customization. Not only do these new edge profiles add seamless beauty to the modern kitchen, they also provide greater durability to withstand the range of purposes the 21st century kitchen serves.

Circle RS#57 on page 49 or visit www.isfanow.org/info

Xiamen Hongzhan Xing Stone

Xiamen Hongzhan Xing Stone Ltd. has introduced

Tilevera

two new white marbles: Statuary White and

tile in stone, wood and glass, inspired by the majestic

application, and is suitable for skirting, mosaics,

Randolph Hearst. The majestic estate is a reflection

marble differs. Valakas can also be cut to size in

architectural styles. The collection includes a series

stable. Both of these stones can be polished or

carved, as well as, stone flooring that has been cut

granite, basalt and onyx.

Tilevera has created the Hearst Castle Collection of

Samsung

and the Crescent. Inspired by the elegant curve

Valakas. Statuary White is cut to size based on the

Hearst Castle, built for newspaper magnate William

tiles, etc. With different blocks the veining in this

of Spanish Colonial, Mission and Moorish Revival

tiles, large slabs, etc. The veins in this marble are

of decorative stone tiles that are hand-painted or

honed in processing. The company also offers

into six historic shapes. The glass collection is offered

Circle RS#58 on page 49 or visit www.isfanow.org/info International Surface Fabricators Association • Vol. 5 / Issue 1 • 21

The Newest Surfacing Material Turning Heads —

Laminate

By Brian LaDuke

Laminate is one of the oldest, durable and cost-effective surfaces on the market. In the past few years this tried-and-true countertop option has had a resurgence thanks to breakthrough technologies and processes that enhance its inherent features while re-imagining its possibilities. Here is a glimpse at “what’s now” and “what’s next” for laminate this year.

Large-Scale Designs As home square footage is shrinking and homeowners opt to forego the formal dining room, integrated dining, in which the actual dining surface is integrated with counters and islands, has made this multipurpose hub a major focal point in the kitchen. Increased surface space, combined with reduced budgets and homeowners’ continued preferences for exotic granite and engineered stone looks, has inspired a new breed of large-scale and strikingly realistic laminates (see Figure 1).

Textured Finishes Homeowners’ preferences for laminate finishes are anything but flat. The popularity of exotic granite and engineered stone laminate designs has increased demand for more realistic yet subtle textures that enhance the patterns’

Figure 1 Homeowners’ continued preferences for exotic granite and engineered stone looks, has inspired a new breed of large-scale and strikingly realistic laminates such as Formica’s Dolce Vita 180fx, which uses actual photographs of natural stone in the manufacturing process.

22 • Vol. 5 / Issue 1 • International Surface Fabricators Association

Figure 2 Laminate manufacturers offer a variety of new edge treatments that mirror those found on more expensive materials such as this Calacatta Marble 180fx with an IdealEdge Ogee profile.

Figure 3 A growing trend in kitchens is the mixing of materials for both style and affordability. Here the kitchen island features Crema Mascarello 180fx, while in the background the countertops feature solid surface and the backsplash is tile. reflective qualities, add depth and dimension

profiles transcend the customary limitations of

quartz surfacing needed to surface the entire

options are integral elements in enhancing the

all sides of countertops, islands and tables,

laminate patterns in certain areas (see Figure

and provide a warmer feel. Textured finish realism of today’s laminates.

Realistic Edges

laminate with their ability to curve and encase

consequently eliminating flat edges and brown seams (see Figure 2).

kitchen by strategically using complementary 3). It’s a “save and splurge” approach that works when done correctly.

In the past, one sure giveaway that a laminate

Mixing Materials

quartz was an edge that was overly simplistic

countertop material. Laminates are now

make them an ideal fit for today’s laminate

same space to create “zones.” For example,

Karran, has a straightforward installation

marble may surface an area accessed for

to create a bond between the laminate and the

Undermount Sinks: A taboo in the past, new

countertop was moonlighting as granite or

Kitchens are no longer featuring just one

developments in undermount sink installations

or revealed a brown line. Manufacturers have

commonly mixed with other surfaces within the

countertops (see Figure 4). One manufacturer,

laminate may be applied to an island while

method using a specially designed adhesive

baking, or butcher block may be used on a

sink so that moisture is not an issue.

remodeling budget — homeowners scale back

Sustainability: Homeowners are increasingly

come a long way, offering laminate edge

treatments, such as the ogee, that mirror those

found on more expensive materials. In February 2012, Formica Group took realism to a new level by launching IdealEdge™, decorative

laminate edges suitable for curved, clipped

or 90-degree corner installations. IdealEdge

prep area. Laminate also can stretch a kitchen on the amount of granite, solid surface or

looking for products that are made using

International Surface Fabricators Association • Vol. 5 / Issue 1 • 23

Figure 4 Advancements by sink manufacturers now allow for sinks to be undermounted to laminate, such as this Karran E-250 in Calacatta Marble 180fx laminate.

sustainable practices or materials and contribute to a healthy home environment. Laminate manufacturers have responded by improving their own methods of production, focusing on creating surfaces that are available with full Forest Stewardship Council (FSC) certification (meaning the wood products come from forests that are responsibly managed) and that are GREENGUARD Indoor Air Quality Certified.

Laminate continues to be as relevant today as it was when it was invented nearly 100 years ago, yet today’s laminate is not the laminate of even five years ago. This very mature surfacing material has been reinvented and fabricators, home builders, homeowners and designers are re-imagining its possibilities.

About the Author Brian LaDuke is senior director of marketing at Formica Corporation. More information about advances in laminate can be found at formica.com, by phone at 800-FORMICA or emailing formicainfo@formica.com.

Circle RS#22 on page 49 or visit www.isfanow.org/info.

24 • Vol. 5 / Issue 1 • International Surface Fabricators Association

OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

Education Connection

Numerous Opportunities to Learn, Connect and Grow A big focus of ISFA has always been to provide

Where applicable, the processes are demonstrated

cases this has been hands-on fabrication training,

to an actual kitchen countertop and fabricate

educational opportunities for the industry. In some

in a shop environment. Students apply the process

and in others it has been connecting people and

one with their workstation partner. This includes

In 2012, the ISFA Board of Directors has put

mounting, edge treatments, cutouts, basic repairs,

to make connections and provide opportunities

overhang, finishing and installation.

letting them share their real life experiences.

templating, material layout, cutting, seaming, bowl

renewed emphasis on more grassroots efforts

inlays, thermoforming, coved backsplashes,

to learn and grow. As such, ISFA has expanded

The course is set up so that fabrication companies

its hands-on training programs. It has also had

two successful regional events, one in Michigan and another in California, and has even more

opportunities in the works. These include a one-

day concrete countertop training program, crossover training with the National Kitchen & Bath

Association, a world-class mentoring program,

training on fabricating cementitious slab materials, and much more.

Solid Surface Total Fabrication Training

The long-time solid surface TFT fabrication training program has been a big part of ISFA over the

years. The goal has always been making sure those who are working with the material have a level of

quality and understanding that doesn’t muddy the water with poor craftsmanship that leads to a bad reputation for the industry. The TFT program is

designed to meet the quality standards set forth in the fabrication manuals of every major solid

surface manufacturer, so consumers, architects

and designers all know that using an ISFA-trained

fabrication company is the wise choice. That’s why nearly all of solid surface manufacturers across

the globe accept graduates of the TFT class as approved to work with their products.

The information is presented over four days in

an interactive group discussion format covering theory, best practices and real life experiences.

can send their new hires without having to take

inlays and advanced repair techniques.

Both classes are taught by long-time trainer and

fabricator Mike Nolan, ISFA Director of Education,

who actually runs a solid surface shop and knows how it works in the real world.

Generally held at ISFA’s state-of-the-art training

facility in Orem, Utah, special arrangements could be made to bring the course directly to a shop to train a full group of fabricators in-house.

their experienced workers off of the shop floor to

Quartz/Stone Fabrication Training

to get involved in solid surface fabrication, such as

Granite and Quartz Surfacing. Teaching the four-day

entire process new.

educator. He is a nationally known consultant

handle training. Additionally, companies wanting

ISFA has also created Total Fabrication Training of

cabinet shops or millwork houses, can learn the

class is Fred Hueston, well-known stone industry

Also, anyone wanting to acquire the information on solid surface fabrication, but who is not interested

in performing the training exercises, can attend as an observer. This is an excellent opportunity for

management, sales, or office staff to learn more

and provider of specification consultation,

failure analysis and expert witness services. He has trained thousands of stone craftsmen on

fabrication, installation, inspections and restoration of stone and quartz surfacing products.

specifically about what is entailed in fabrication, so

Fred has taken an active role in designing the

accurately and professionally.

through the essentials of stone fabrication/

as to be able to accomplish their own tasks more The solid surface TFT course has been recently expanded to include an advanced (Level II)

hands-on training class. This course is designed for solid surface fabricators who are ready to

take their business to the next level of expertise.

The curriculum includes a discussion on

integrating CNC technology into operations,

basic programming, templating, material layout,

cutting, seaming, profiling and reintroducing the

curriculum for the course, which will take students installation, material handling, safety and shop

throughput. The stone fabrication training offers students the opportunity to gain knowledge

through theory, hands-on fabrication and real

world observation. Elements of the course include: safety, product knowledge, basic productivity

concepts, templating, seaming, cutouts, bowlmounting processes, basic repairs, finishing, installation and support systems.

countertop onto the CNC. Using their new CNC

An advanced (Level II) Stone/Quartz TFT course is

surface thermoforming, including CNC cutout,

two-day course, also taught by Hueston, includes

removing piece from a mold, machining, fitting and

hands-on learning. Attendees learn how to repair

skills, students will learn the theory behind solid

also being offered to teach repair techniques. The

mold making, heating, using a vacuum press,

some classroom instruction, but mostly focuses on

final finishing. Instruction will also include intricate

Continued on page 27

International Surface Fabricators Association • Vol. 5 / Issue 1 • 25

OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

Shop Management Matters From the desk of Jon Olson

Considerations When Competing Against the Big Box Stores Why do people purchase their countertops at big box stores?

Why have the kitchen remodeler and countertop fabricator lost market share?

this. I suggest taking advantage of any deal your

The point is, in order to sell against your

stores aren’t really getting stock for cheaper; they

offering regardless of if it is a box store or not. You

myself as I stared at the countertop displays at

Also, take advantage of leftover material. If you

These are just a couple of questions I was asking a very large box store. I’ve always thought price

and convenience were the reasons most people

went to the big box stores, so I decided to see for myself how the experience would be posing as a customer looking for a solid surface top.

distributor offers. These discounts do matter. Box just push and promote the deals the distributors make available.

the leftover material can have a lower margin to

gaining ground because they market themselves.

not suggesting you give it away, but perhaps

the end user. You have flexibility here that the box stores don’t have.

of myself, I looked for the person who seemed to

The box stores are gaining

Not only did this person know the basics, but also understood what cove was and what the material was made of. I thought I would throw him for a

loop and asked how I could get a sink of my own

be creative in gaining the sale.

Marketing

Marketing is very important.

be in charge. Guess what? I was very wrong.

don’t have to give away margins; you just need to

do, you won’t need to buy as much stock. I’m

One thing was for sure, I didn’t expect the sales

agent to have good product knowledge. So sure

competition, you need to know what they are

ground because they market themselves. You really need to do the same.

Marketing is very important. The box stores are You really need to do the same.

How do you promote your business? Does your target audience know what you do? Be creative

because what worked for you in the past may not work now.

Keep in mind the word “value” because it is a

word that should be used. Customers want value.

What value do you add?

The key to marketing is to demonstrate why

design. However, without a thought I was told

I also noticed that the box stores tend to charge

you’re the preferred choice for countertops. Many

pricing was done in 10 minutes as I sat at the

check what you’re up against in your area and see

newspapers to offer their services. But you should

I couldn’t believe what was charged for

that piques interest. You might even offer in-home

consumer compared my rip-out charge to the

potential customers. They need a reason to pick

better deal with us. Again, you have the flexibility

What’s going on with your website? It is important

that was a custom quote, but it can be done. The

way too much to rip out a top. I advise you to

have found success in using local community

quote desk, which also really surprised me.

if you can beat the price. In the quote I received,

make sure to have an attention-grabbing phrase

countertop removal. I was confident that if a

consultations. You need to catch the eye of

box store’s, they would realize they were getting a

up the phone and call you.

Here’s the deal. I was at a national chain. These

companies have programs they roll out that have

been very well planned. They have really created a wonderful process. So with that in mind, if we are

forced to compete against the big box stores, how can we beat them at their own game? I believe it can be done using three things: price, marketing and professionalism.

Price Despite what some people think, my research

showed me that box stores don’t really offer that

great of pricing. They may not leave fabricators a

large margin on their work, but that isn’t because

that these large chains don’t.

Box stores generally don’t want to deal with

of using your company for countertops. Offer

disconnecting and reconnecting plumbing to a

customers to your shop or showroom. If a

fabricator? Can you set up some type of deal

box store dodging forklifts and hand trucks, why

pricing and you have also made it convenient for

can really show them what you do and let them

plumbers, particularly when it comes to

specials, and make sure to invite potential

sink. Maybe there is an opportunity there for the

customer is willing to wander the aisles of a big

with a local plumber? If so, you now have better

wouldn’t they want to visit your shop? There you

your potential customer.

know you are an expert that specializes just in

they’re offering huge discounts to customers.

What about sink pricing? With so many options

weren’t making money from selling them? As

competes with what is being offered at the box

Why would they even offer countertops if they I mentioned earlier they have a great program,

but their flaw is that this program doesn’t allow

for flexibility. Fabricators can take advantage of 26 • Vol. 5 / Issue 1 • International Surface Fabricators Association

for you to build a site that shows the benefits

what they are looking for.

out there I’m pretty sure you can find a sink that

Don’t forget social media. When used properly it

stores. Additionally, many edges the box stores

is, you don’t need to say much. Social media

offer are considered free, such as pencil edges or bevel edges. You can do the same.

can expand your message output. The best part is driven by pictures. If on your Facebook

page you have pictures of your team working

OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR in the shop and installing tops, you’re giving

while dealing with the public. It makes a better

you’re doing. That’s powerful!

Countertops are a big purchase for most, and

customers the confidence that you know what We also have to keep getting the message out that box stores aren’t necessarily less money

and in most cases certainly aren’t more value.

professional impression and customers do notice. are something they are going to be living with

for a long time; they don’t want to trust this to

someone they don’t feel shows professionalism.

to them. Why can’t kitchen designers and fabricators have the same? It only seems fair.

It seems the sheet manufacturers have lost the interest of dealers, and we have an obligation to the industry to rethink this. Perhaps as fabricators we can get their collective attention.

Careful wording should be used, but there are

Not only is looking professional important,

value they are looking for.

one thing you don’t want to do is tear down

Professionalism

badmouthing the box stores; be tactful. I

we can do for our industry if we take back the

box stores and do great work! That’s not where

it is also great for the customer.

ways to let your customers know. You are the

Studies have shown that if someone requests

three quotes for a product they are most likely to make their purchase from the first person

who returns their call. Why do you think that is?

Personally, I think it shows that you have your act together. I think it also shows you care

enough about your potential customer to get

back to them ASAP. It’s all about getting your

future customers to trust you. So please, when someone calls you for a quote or just general

questions, return their calls quickly. You stand a great chance of getting the sale.

Also, it’s good to look clean and presentable

we must also speak as professionals. The

We can have many advantages over the box stores if we need to, but we have to recognize

your competition. Don’t go out there outright

this and put a plan into action. Think about what

personally know many fabricators who work for

countertop world. Not only is it good for you, but

the battle is. The battle is for all fabricators to regain profitability.

It’s not easy to compete against the box

The time to bring value back to the countertop industry is now!

stores, but it’s something many of us have no

About the Author

effort to accomplish this successfully, but we

Jon Olson is the online marketing and sales, social media, market development and communications manager at Sterling Surfaces/Kitchen Associates, in Sterling, Mass. A solid surface fabricator since 1982, he has gained experience in all phases of fabrication, specializing in 3-D solid surface thermoforming. Jon is a past recipient of the ISFA Fabricator of the Year award and the ISFA Innovator of the Year. He can be reached at jon@sterlingsurfaces.com.

choice but to do. It takes a huge amount of

all know what happens if you really believe in something — it gets done.

All of this is not to say that sheet manufacturers don’t need to help kitchen remodelers and

fabricators as well. For example, the box stores often have select colors that are only available

Education Connection

(continued from page 25)

and polish granite and quartz surfaces. Students

coming to your area. To get on the ISFA email list,

information on solid surface, quartz surfacing,

will actually repair them. Attendees will learn to

you would like to receive emails from ISFA.

options. It includes discussions on materials,

will be given several damaged pieces of stone and repair chips, holes, etc.; scratch removal without refinishing; scratch removal with refinishing;

quick tips and tricks for hiding scratches; about

abrasives, tools and chemicals; and stain removal.

These classes are conducted at an actual stone

shop in Utah — Bedrock Quartz — as well as the regional training centers for Alpha Tools in Las Vegas and New Jersey.

Regional Events

This year, ISFA has been taking it to the streets all

across the country for a variety of regional events.

As mentioned above, two successful events have

send a request to info@isfanow.org letting us know

stone, laminate and a variety of other countertop

IWF Symposium

machinery, outsourcing vs. in-house fabrication,

International Woodworking Fair (IWF), on

Russ Berry, president of A.S.S.T and ISFA; Mike

day symposium in conjunction with the show

Co. and ISFA director of education; David Paxton,

Options: Turning Opportunities into Profit,” is

communications director for ISFA. Those wishing

established countertop fabricators, as well as

IWFatlanta.com), or register on-site the day of the

exploring best practices for resourcing within

and Specialtytools.com.

At the request of the organizers of the

countertop trends and more. Speakers include

August 21 ISFA is once again putting on a full-

Nolan, owner of countertop company Windbound

in Atlanta. The seminar, “Examining Countertop

owner of Paxton Countertops; and Kevin Cole,

designed to provide a wealth of information to

to attend can sign up on the IWF website (www.

cabinetmakers and casework providers who are

event. The event is sponsored by Laser Products

the countertop market.

Taking advantage of the information out there

already taken place, one in Michigan and one in

The presenters include the owners of successful

and making connections with others can be an

and more are in the works. These are a great

who are well versed in the technology, techniques

the opportunities!

operations. The session covers both residential

For more information on any of these events, contact ISFA at 877-464-7732 or email Education Director Mike Nolan at mike@isfanow.org.

California (read more about them on Page 32),

opportunity to connect with fabricators from your area to develop lifelong business relationships.

Be sure to keep an eye out for a regional event

countertop and architectural millwork companies and business requirements of countertop

and commercial operations, and encompasses

important part of growth and success. Don’t miss

International Surface Fabricators Association • Vol. 5 / Issue 1 • 27

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Punching up your Sales: The Winning 1-2 Combination to get you going in the correct direction, such as

search engine optimization (SEO), search engine marketing (SEM), articles and affiliates.

sapling in the middle of a rainforest with 150

Most companies give little thought to seeing

By Kirk Heiner

over might see it. You will never get found. You

There are ways to give your sales a much needed boost. Two critical things

nobody sees it, what’s the point?

showrooms that sell, and you will need both.

The key to sales is contacting enough good,

quality prospects and converting them into clients.

Today, websites and showrooms play a vital role

in that. Quality showrooms have long been a part of the countertops arsenal, but now there are

can have the best website in the world, but if

You need to decide to win; decide to be in the 1 percent of sites that actually make money.

There are two ways to generate traffic on the Web: Paid and organic. Paid traffic is through pay-per-

click, affiliates or advertising links. Organic traffic is through search engines.

Paid traffic is the simplest method, but 80 percent of Internet shoppers will never click a paid ad.

more than 1.8 million searches each month just

Organic, on the other hand, is more trusted

ignore the Web, do so at their own peril.

company, making it a better option. We look

on the word “countertops” alone. Companies that

and assigns all sorts of other attributes to your

Winning Websites

at those at the top of Page 1on Google as the

Research shows that more than 80 percent of

buyers use the Internet to search for products

before they purchase. They use the Web as a way of qualifying providers to see if they are viable,

often before ever contacting them directly. And yes, like it or not, they are judging you by your website.

Winning websites are a great funnel for bringing in targeted traffic. Your ideal client is searching the Web hoping to find information about products

you offer. They’re searching for the right products and the right company.

Trust me; you do not want a “me-too” website or

and get visitors to take action; to call, or email you, or better yet to visit your showroom.

million 200-ft. trees, and hoping that people flying

survive and thrive are winning websites and

Winning websites engage. They create traffic,

Most people simply throw up a website just to have one. That’s like stapling a flyer to a 4-ft.

required in this new economy if you want to

Web Challenge #2 – Engagement

authority; the biggest, the best or most popular.

People go with the crowd.

Getting to the top is a combination of several

elements. The site must be built search engine friendly, or you’ll spend more time and money

later on search engine marketing or optimization.

There are many out there promising the world

The Eyes Have It

through their client’s eyes when building a site.

Great websites deliver real value to visitors. They

engage and are designed with the buyer in mind.

They don’t simply blather on and on about the

company and how long they’ve been in business.

If your Web designer didn’t spend a lot of time trying to understand your clients and how to speak to them, you most likely have a non-

engaging website and it’s costing you money.

Websites need to solve problems, offer ideas and inspiration, and answer potential questions in interesting and compelling ways.

People visit a website looking for ideas, inspiration and advice. They also want to know who you are and why they should trust you with their money.

You must address all of these areas.

If your website only talks about you, then it’s

boring. If it talks about them, it engages them

and creates rapport even before they meet you. It should speak as if talking to a friend one-on-one.

Don’t use industry jargon. Use short sentences.

Get to the point. Be brief. Use bullet points. Keep it clean. Busy is the enemy of success. Make it clear why you are the obvious choice.

in SEO & SEM. It’s a lot like the old Wild West

Without conversion, traffic means nothing. Sites

Country and leave you in Death Valley – penniless.

them along, give real value and then move them

out there. Some will promise to take you to Gold Approach with caution. Look for someone you

must grab visitors’ attentions, engage them, draw to do something through clear “calls to action.”

can trust, who has proven they can get to the top

It should be intuitive. Visitors should never be

More than 99 percent of all websites don’t make

and try to get it in writing. However, the only one

next?” Invest in the time to write excellent copy.

you wonder why. The reason is that too little

SEO firms can offer a refund if you don’t get what

neglected orphan of a company’s marketing.

Today it is necessary work if you want to succeed.

one that inspires a yawn.

of Google. Establish the results you are expecting

thinking, “Now what do I do?” or “Where do I go

any money. Every Web guru knows this. It makes

who can promise Page 1 Google results is Google.

Keep the customer in mind with every word.

attention is paid to utilizing the Web. It’s often the

they promise, but only a few companies will.

Rules of Successful Sales Communication

Web Challenge #1 – Getting Found

You can no longer thrive by simply putting

Simply having a website is not enough. It must

out a great product. Everything has changed.

generate traffic. It must be found by search

Especially the way customers shop, learn and

engines, such as Google, Yahoo and Bing.

decide on whom they choose to hire.

So how do you get to the top of Google? That’s

You also have to remember, though, that traffic is

the $64 million question. There are several ways 28 • Vol. 5 / Issue 1 • International Surface Fabricators Association

only half the equation.

They say that sales is a numbers game. That’s true, but not in the way most people think. It’s math, but it’s multiplication, not addition.

Here’s the rule for successful sales.

CxCxC=$ It stands for Contact x Conversion x Connection

OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

equals MONEY. The more people you contact,

In my stores we used to have patented displays

busy life to take a hard look at your website and

money you’ll have. That only comes from paying

choices together in small space, without being

improve them, then you’ll remain stuck.

convert and create connections with, the more attention to what you say and how you say it.

Ask yourself if your website connects and

that allowed customers to see hundreds of product overwhelmed. Keep this in mind – she only cares about one product combination, hers.

compels. Is it causing visitors to take action? If not,

Buyers need to feel safe in the decisions they are

Showrooms that Sell

and more a reflection of them in their homes. It is a

then you need to continue to work on it.

Anyone selling kitchen and bath products must be

ready to up his or her game. That means improving

making. These choices are less about materials

very important decision going into one of the two most important rooms in the home.

both your website and your showroom experience.

You probably either have a showroom or sell

victory in the battle ahead.

way you need to take responsibility for an upgrade

This one-two knockout punch will assure you

According to well-known training and development coach Brian Tracy, “Successful people are those people who have developed the habit of doing what failures refuse to do.”

I’ve sold countertops with no showroom, then from a nice showroom in a lousy location, and from

good showrooms in great locations. With every upgrade, my sales doubled.

Here’s the key: If you can afford a good location— take it. A smaller, well-appointed showroom in a

good location is far better than a large showroom in the boondocks. I learned this the hard way.

A larger showroom can actually hurt sales. Huge showrooms are becoming a reminder of times

when people wasted money extravagantly. As a

friend of mine aptly said, “The age of arrogance is

through showrooms operated by others. Either

in how you show your products. Make it easier for customers to see it finished.

Try to make it easy for clients to say “yes.” Your displays need to be fresh, complete, with no

unfinished issues. Little things matter and can

distract. Customer experience is key. How are they greeted? How quickly are they acknowledged?

What are the very first things they see and hear?

First Impressions

First impressions are lasting ones. Is the parking lot clean? Think about signs saying things like,

“Reserved for Our Next Valued Customer.” It may sound hokey, but remember, it’s not about you.

You might try something lighthearted. Let them

know they are valued. You can interject a little of your company’s personality. Keep it friendly.

your showroom experience and make plans to

Make the decision, right now, that you will take the time, discover the actions required to affect your

sales results through these two areas and block the time to make it happen. There are simple steps you can follow to dramatically increase your sales.

Steps to Success • Here are practical steps you can take right away: • Look at the analytics for your site. How’s traffic?

• Sign up for Google Analytics — it’s free and will help you monitor your website’s activity.

• Take a close look at the copy on your site. Does it engage and compel readers?

• Think about adding video to your site; people would rather watch than read.

• Make sure your images are crisp and clear; great photos make it.

• Say less — you’ll communicate more. What

are you saying that really doesn’t matter? Center everything around them – not you.

• Make sure the information on your website is it intuitive. Do they know what to do next?

• Be sure to have a “call to action” on EVERY page.

• Review your showroom. What could be better?

• Try to determine if your customers are happy with the showroom experience you provide. Would they tell someone else about their experience?

over.” Shoppers know huge selection centers cost

Whether you have a mobile showroom, a

The best showrooms are well thought through with

partners who operate showrooms, pay attention

• Keep in mind that we remember two types of

how you can enhance the buyers’ journeys as they

All others get forgotten. Be memorable. If your

sales. Showrooms are a critical key to countertop

Take Action!

a fortune, and someone has to pay the overhead. only one person in mind: the customer. How big should a showroom be? I call it the “Goldilocks

Principle.” There’s a size that’s just right. Not too

big and not too small. They offer enough selection so the customer feels the’ve seen enough variety, but not so much that they feel overwhelmed.

They’re not a contest in chest-pounding.

Women drive the market for all major home sales.

Make it less about your countertop and more about her perfect experience. The greatest challenge she

faces is trying to visualize her product combinations all together. And 4-in. chip samples and broken

edges are not the way to show it. Help her in her quest and she’ll reward you.

The best way to show countertops is in a vignette

or display. Full slabs are also good. Larger samples are better than smaller ones.

traditional brick n’ mortar store or sell through

• Remember your showroom is your presentation.

to each aspect of the sales experience. Look for

presentations: GREAT ones and HORRIBLE ones.

try to solve their needs, and you will increase your

showroom is not memorable — it’s forgettable!

sales. Take it seriously.

Once you have gone over these steps, make a

So how does your showroom measure up?

list of everything you need to do or change to

friendly displays? Can the experience be more

two elements are fast becoming more and more

on www.ikbdesigns.com and see the displays

risk. If you make it about the customer, you will gain

better experience.

About the Author

Could it be better? Can you add more customer

make your website and showroom better. These

interactive and fun? Take a look at the video

essential to sales success. Ignore them at your own

we used. Think about how you can create a

more of what you want — more sales.

Going from Practical to Tactical

Knowledge is never enough. You must go past mere knowledge to actually making plans and taking action. Ideas are not enough to create

change. If you never carve the time out of your

Kirk Heiner is an author, speaker and sales and marketing success coach with more than 25 years in sales, and two dacades in the kitchen, bath and countertop industries. He is known for helping companies to succeed regardless of the economy and can be contacted at kheiner007@gmail.com.

International Surface Fabricators Association • Vol. 5 / Issue 1 • 29

OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

It’s All About Location

By Dan Louis

Location, location,

location: Any retailer

will tell you that these

margins just went into the tank and when Mrs.

Smith thinks that her Uba Tuba tops don’t look

like the 4-year-old sample at the box store, she wants them replaced at your expense.

showroom and they want to capitalize on selling more volume. Let’s face it, potential customers are standing in someone else’s conveniently located showroom because they don’t know you

are the three most

Oh this is great! You have to give the box stores

exist.I have seen flooring stores that contract out

business. However,

a bad location? And the shame of all this is that

for a large job, simply doubled that quote to their

of U.S. fabricators

who could articulate all the subtleties of the stone

There are several lessons here, but a big one

important words in

credit, though. Have you even seen one of them in

countertop work, which when quoted $20,000

a full 70 percent

the customer would rather buy from a professional

customer; that's right DOUBLED it!

are located in an

selection rather than the guy with the orange or

industrial park far from view of the thousands of

blue vest who was working the plumbing aisle for

cars traveling on the “main drags” of their town.

most of his six-month employment there.

Why is that? Let’s start with the obvious reasons.

So you may be saying, “I’ve got 10,000 ft. of

own or lease. These were very good reasons to

industrial park; what do I do? I can’t move all that

area. Of course it made sense then, when most

You’d be surprised how little it would cost you to

First were the zoning rules and cost per foot to

manufacturing and showroom space in an

choose a building and/or land in a lower cost

to a main street location.”

fabricators’ volume went to new construction and only a small percentage was retail replacement.

Back then, builders would give the homeowner a map showing them how to find their countertop

fabricator. But as the saying goes “when the rules change the game changes.”

Let’s take my town in a Chicago suburb with its share of urban sprawl and established

communities. I live in a town of 150,000 with

another 150,000 in the immediate surrounding

suburbs. I can drive to the hospital, grocery store,

grandmas, in-laws, hardware store, mall, my office and many other locations without ever seeing any

lease a 1,000-sq.-ft. retail space in a half-empty

strip mall. Face it, with the way the economy has been, they need renters and the price reflects it.

We’ve seen space go for half the normal cost, even with a month-to-month lease.

So how hard would it be to populate 1,000 sq. ft. with scratched and dinged cabinets and mistake

tops? Very little I bet. Then take someone in your

office that works at a desk all day and put them in the satellite showroom, and they will probably be

bothered by two to five curious walk-in customers per day. These are the people that were headed to a big retailer on the main drag but saw your

is many customers will get multiple products bundled (i.e., cabinets, flooring, appliances and countertops) for the convenience of onestop shopping. But, if they had the option of conveniently finding you and potentially saving 20 percent or more, it is likely that they would.

My company tracks more than 20,000 fabricators in the United States alone, and we try to keep up on as much statistical data and trends as we can.

Things like: kitchens per week, equipment, and current practices. Lately we’ve added location to our tracking information, and when we sorted the data by location, the statistics were amazing.

We found that of those with good locations, more than 80 percent were doing “okay” to “great.” And conversely, of those with a bad location, more than 70 percent were concerned if they would be able to make it or not. This group also had a three times better chance of being out of business when we called versus the good location fabricators.

sign in the window that said “great prices on

Many of the fabricators who are suffering will

After all, our industry is blessed with some of the

up a location directly across from a box store in a

a satellite showroom” or my personal favorite of

when This Old House, This New House, Flip Your

instant increase in business.

always worked.” Remember what Albert Einstein

mention of countertops to remind me or my wife

quality countertops.” We have seen people set

say “it’s the economy” or “we can’t afford to get

best advertising we could get for free. That’s right,

vacant strip center space and were amazed at the

“we’ve been doing it this way for 15 years and it’s

Home or Holmes on Homes say granite tops and

If you’re doing business with a box store, you could

that I could really use new countertops.

stainless appliances sell homes, then that’s what people want. All the customers have to do when they get the itch to buy granite is to find you.

However, they don’t even know you exist. Some

will say, “But we have a good website,” and that

may be true, but some “boomers” with the money aren’t so good at surfing the Web.

So if they don’t recall seeing granite in all their

travels … what’s left? The box stores, because

they saw it when they were buying light bulbs last

find out just how much money you’re losing out

said: “Insanity is doing the same thing over and over again and expecting different results.”

on. In theory, you could take a job to a box store,

Ask yourself a simple question: What would seeing

for pricing. When they get back to you with their

business? And then bear in mind it may only cost

get a quote, and then wait for them to contact you quote, you would see what their mark-up is. If you were to cut that by 2 percent, you would beat the box store every time, and would probably boost your margin by 20 percent over what you would

have gotten from them! Even if you only matched their number, the customer would probably buy

10 to 15 customers more per week do to my $2,000 to $3,000 a month or less to do that.

This is a relatively simple thing that many fabricators just do not do. If you are one of them, think about doing something different, and maybe then you can expect a different and better result.

from you, a dedicated expert, anyway.

About the Author

miles away, but who nobody can find, get to fight

And big box stores aren’t the only ones that may

And this is all because Mrs. Smith couldn’t find

may very well be using you to fill a customer’s

Dan Louis is the CEO of Laser Products Industries, which sells the LT-55 XL Laser Templator that is currently being used in 29 countries. For more information contact him at (630) 679-1300 or email dlouis@laserproductsus.com.

week. So now the four fabricators that are two over who gets to be abused by the box store.

them to buy her tops direct. Needless to say, the 30 • Vol. 5 / Issue 1 • International Surface Fabricators Association

be between you and the customers. Other outlets need because they have the customers in their

ISFA is once again teaming up with IWF for a full day symposium on countertops

Exploring Countertop Options: Turning Opportunities into Profit August 21, 2012 | 9 a.m. – 4:45 p.m. | Georgia World Congress Center | Atlanta, Georgia

Sponsored by:

Presented by the International Surface Fabricators Association (ISFA), this one-day program is designed to provide a wealth of information to both established countertop fabricators and cabinetmakers and casework providers who are exploring best practices for resourcing within the countertop market.

and

Put on by ISFA, the presenters include the owners of successful countertop and architectural millwork companies who are well versed in the technology, techniques and business requirements of countertop operations.

The session will cover residential and commercial operations, and encompasses information on a variety of countertop materials. It includes discussions on materials, machinery, outsourcing vs. in-house fabrication and countertop trends.

Speakers: • Russ Berry, President: A.S.S.T. & ISFA • Mike Nolan, Director of Education: ISFA • Dave Paxton, Vice President: Paxton Countertops • Kevin Cole, Communications Director: ISFA

For more information or to register call (866) 229-2386 or go to www.IWFatlanta.com and click on the “Education” tab.

Here.Now.News.

ISFA Holds Two Regional Meetings, More Being Planned for Year ISFA has already held two regional meetings

no concerns about insulting others or

meetings, meant to be grassroots efforts to

I could see the whites of other fabricators’

in 2012, and more are in the works. These bring together fabricators that are located

regionally, are day-long events that feature opportunities for networking, as well as

demonstrations, keynote speakers, vendor presentations and facility tours, plus lunch and door prizes.

The first of the two events was held in

February at the International Logistics &

Stone Distribution (ILSD) facility in Canton, Mich. Sponsoring the event were 3M, Air Technologies, Cosentino, Dani Designs,

being misunderstood, no need to type and eyes. It was great to see those who have

been around the industry a long time, but

better yet was seeing young talent and the excitement they have for the industry. The future of fabrication seems brighter when you see young talent networking with

the legends of our industry. Fabricators

talking to fabricators about surfaces and connecting and building relationships —

that is what ISFA does, and perhaps does best!”

GranQuartz, MR Direct and R.S. Hughes.

“Overall everyone that helped did a great

were given out to attendees.

president. “Thanks to ILSD, Cosentino,

Each company donated door prizes that The event included a “Meet and Greet,”

repair demonstration, vendor presentations, ILSD Facility Tour and catered lunch. More than 70 people were in attendance.

“I have received a lot of feedback from my

customers [who liked] … seeing our facility and what our capabilities and inventory

are like, as well as the ability to network/

job,” added Mike Langederfer, ISFA vice

the ILSD staff and all the ISFA people that helped, I think we accomplished what we wanted — we connected!”

The second meeting was in March at

the Cosentino Center in Anaheim, Calif.

Sponsoring the event were Cosentino, Eclipse Sinks, GranQuartz, Integra

Adhesives, Park Industries and R.S. Hughes.

interact with the other fabricators who

The one-day meeting included an address

“I noticed conversations going all day

surface fabricator and author of Less

attended,” said Patrick Mulvenna, of ILSD. with people discussing best practices,

accomplishments that have worked for them and ideas that didn’t.”

“It was a well attended event that allowed fabricators to break bread together and

For more information or to sign up to attend any of these events, visit www.ISFAnow.com or contact Meg Pettingill at (877) 464-7732 or Meg@isfanow.org.

ISFA Level I Quartz/Stone Training June 11 – 14 • Oakland, N.J.

ISFA Level II Quartz/Stone Repair Training June 15 – 16 • Oakland, N.J. ISFA Level I Solid Surface Training July 16 – 19 • Orem, Utah

ISFA Level II Solid Surface Training July 23 – 26 • Orem, Utah

ISFA/IWF Countertops Symposium Aug. 21 • Atlanta, Ga. ISFA Regional Gathering Aug. 22 • Atlanta, Ga.

ISFA Level I Solid Surface Training Sept. 10 – 13 • Orem, Utah

ISFA Level II Solid Surface Training Sept. 17 – 20 • Orem, Utah ISFA Level I Quartz/Stone Training Oct. 22 – 25 • Las Vegas, Nev.

ISFA Level II Quartz/Stone Repair Training Oct. 26 – 27 • Las Vegas, Nev. ISFA Level I Solid Surface Training Nov. 12 – 15 • Orem, Utah

by guest speaker Aaron Crowley, hard

Chaos, More Cash, as well as a “Meet &

Greet,” vendor presentations, a tour of the Cosentino Center, lunch, door prizes and plenty of opportunities for fabricators to

connect. More than 40 attended the event.

discuss our business and industry,”

“It was a great meeting,” said Mike Nolan,

“This face-to-face event left everyone with

great interaction and networking with all

commented Russ Berry, ISFA president.

Upcoming ISFA Training & Events

ISFA director of education. There was

32 • Vol. 5 / Issue 1 • International Surface Fabricators Association

attendees, very active discussions and good presentations by the venders. Cosentino did a great job of hosting the event, too. Their facility is well laid out, clean, organized and very compatible.”

Several more regional events are in the works, including one around the IWF show in Atlanta in August, and more details will be released as they become available.

Continued on page 33

ISFANews (Continued from page 32) Those wanting to receive e-mails regarding

Michael Bustin Steps Down from ISFA Board

ISFA events and promotions, send a request

to meg@isfanow.org asking to be added to the ISFA email list.

For more information on upcoming ISFA regional events, contact ISFA Education Director Mike Nolan at mike@isfanow.org, or by phone at (828) 403-7386, or contact ISFA Vice President Mike Langenderfer at mike@countertopshop.net.

ISFA at IWF ISFA will be participating at the International

Woodworking Fair (IWF) in Atlanta again this year.

The show runs from Aug. 21 to 25, and includes

full-day symposiums, educational sessions and a packed exhibit hall. ISFA will be at booth #4423,

and will also be working within the IWF education program, as well as holding a member meeting.

(More details about the ISFA member meeting will be released as they become available.)

At the request of IWF organizers, on Aug. 21 ISFA is once again putting on a full-day symposium in

conjunction with the show. The seminar, “Examining Countertop Options: Turning Opportunities

into Profit” is designed to provide a wealth of

information to established countertop fabricators,

as well as cabinetmakers and casework providers who are exploring best practices for resourcing within the countertop market.

The presenters include the owners of successful

countertop and architectural millwork companies

who are well-versed in the technology, techniques

Michael Bustin, formerly of Meld USA, has resigned from the ISFA Board of Directors. Bustin sold his interest in Meld to pursue other opportunities, and as such was no longer eligible to serve on the board.

Bustin was elected to the board in 2010, and served the majority of his three-year term. “Michael was a very intelligent and openminded individual who was always willing to share with as well as learn from others,” stated ISFA Communications Director Kevin Cole. “It is unfortunate that his insights and knowledge will no longer be an established part of the board, but he will remain a friend to the organization, and we all wish him the best in his future endeavors.” owner of countertop company Windbound Co. and ISFA director of education; David Paxton, owner of Paxton Countertops; and Kevin Cole, communications director for ISFA. Those wishing to attend can sign up on the IWF website (www.IWFatlanta.com), or register on site the day of the event.

DFC Achieves ISFA Certified Professional Status

at the Alpha Professional Tools training center in Oakland, N.J.

The classes represent an opportunity for fabricators to send new employees to be trained or to pick up

Level I Granite/Quartz Fabrication Training

completing all of the requirements to achieve ISFA Certified Professional status.

and commercial operations, and encompasses

commitment to deliver quality products and

stone, laminate and a variety of other countertop

DFC is the 16th company to achieve this

operations. The session covers both residential information on solid surface, quartz surfacing,

exceptional customer service with every installation.

Russ Berry, president of A.S.S.T; Mike Nolan,

class, is hitting the road in June, and will be held

an entirely new skill set for the business.

program for fabricators who have made the

countertop trends and more. Speakers include

class, followed by the Level II Granite/Quartz Repair

Co., LLC, of Madison, S.D., for successfully

and business requirements of countertop

machinery, outsourcing vs. in-house fabrication,

The Level I Granite/Quartz Total Fabrication Training

Congratulations to DFC-Dakota Fixture & Cabinet

The ISFA Certified Professional program is a

options. It includes discussions on materials,

ISFA Quartz/Granite Class Heads to New Jersey in June

Location: Alpha Professional Tools Oakland, N.J. 07436

Date: June 11-14, 2012

Teaching the four-day class is Fred Hueston, well-known stone industry educator.

A nationally known consultant, he has trained

certification.

thousands of stone craftsmen on fabrication,

For more information on the ISFA Certified Professional program, contact Education Director Mike Nolan at mike@isfanow.org, or at (828) 403-7386.

stone and quartz surfacing products.

installation, inspections and restoration of

Continued on page 34

International Surface Fabricators Association • Vol. 5 / Issue 1 • 33

ISFANews (Continued from page 33) The course takes students through the essentials of stone fabrication

and installation, material handling, safety and shop throughput. The

training offers knowledge through theory and hands-on fabrication.

Elements of the course include: • Safety • Product knowledge • Productivity concepts • Templating • Seaming • Cutouts • Bowl mounting processes • Basic repairs • Finishing • Installation • Support systems And, for those already skilled in

The two-day course, also taught by Hueston, includes some classroom

Kevin Cole

Meg Pettingill

how to repair and polish granite and

Communications Director Email: kevin@isfanow.org Direct: (815) 721-1507

given several damaged pieces of

Mike Nolan

Main Office

instruction, but mostly focuses on

hands-on learning. Attendees learn quartz surfaces. Students will be

stone and will actually repair them.

Attendees will learn:

• To repair chips, holes, etc.

• Scratch removal without refinishing • Scratch removal with refinishing • Quick tips and tricks for hiding scratches • About abrasives, tools and chemicals • Stain removal The Granite/Quartz Training classes will also be coming to Las Vegas in October!

stone fabrication or wanting to get

Level I Quartz/Stone

quartz, consider the two-day Level

Oct. 22-25, 2012

involved in repairing granite and

Fabrication Training

II Advanced Granite/Quartz Repair

Las Vegas, Nev.

Training class that immediately follows the Level I Course.

Level II Advanced Granite/Quartz Repair Training

Location: Alpha Professional Tools Oakland, N.J. 07436

Date: June 15-16, 2012

ISFA Staff

Level II Quartz/Stone Repair Training

Oct. 26-27, 2012 Las Vegas, Nev.

For more information or to register for any of these sessions, contact meg@isfanow. org or call (801) 341-7360.

Director of Eduction Email: mike@isfanow.org Direct: (828) 403-7386

Paul Wisnefski

Sales Associate Email: wisnefski@sbcglobal.net Direct: (262) 498-4184

Toll Free: (877) 464-7732 Direct: (801) 341-7360 Fax: (801) 341-7361 Email: info@isfanow.org Web: www.ISFAnow.org 165 N. 1330 W. #A3 Orem, UT 84057

Board of Directors Russ Berry

President A.S.S.T. 350 South St. McSherrystown, PA 17344 Phone: (717) 630-1251 Fax: (717) 630-1271 Email: russberry@asst.com www.asst.com Hunter Adams

Immediate Past President TRINDCO 1004 Obici Industrial Blvd.

Suffolk, VA 23434 Phone: (757) 539-0262 Fax: (757) 539-8921 Email: hunteradams@trindco.com www.trindco.com Christina Humiston

Director Block Tops, Inc. 1560 Harris Ct. Anaheim, CA 92806 Phone: (714) 978-5080 Fax: (714) 712-4000 Email:christina@blocktops.com Mike Langenderfer

Vice President The Countertop Shop Ltd 10406 Geiser Rd. Holland, OH 43528 Phone: (419) 868-9101 Fax: (419) 868-9104 Email: mike@countertopshop.net www.countertopshop.net Mike Nolan

Director Windbound Co. PO Box 817 Glen Alpine, NC 28628 Phone: (828) 438-0892 Fax: (828) 438-0893 Email: mike@windbound surfaces.com www.windboundhomes.com Jon Blasius

Director Blasius, Inc. 7343 Buell Rd. Vassar, MI 48768 Phone: (989) 871-5000 Fax: (989) 871-9070 Email: jblasius@blasiusinc.com 34 • Vol. 5 / Issue 1 • International Surface Fabricators Association

Administrative Assistant & Registrar Email: meg@isfanow.org Office: (877) 464-7732 Ext. 10

Joe Hoffman

Secretary Hoffman Fixtures Co. 9421 E. 54th St. Tulsa, OK 74145 Phone: (918) 627-3055 Fax: (918) 627-3560 Email: joehoffman@hfc countertops.com www.hfccountertops.com Mark Anderson

Director, Associate Member Representative Cosentino USA 13124 Trinity Dr. Stafford, TX 77477 Phone: (866) 268-6837 Fax: (281) 494-7299 Email: marka@cosentinousa.com Dave Paxton

Treasurer Paxton Countertops PO Box 174 Grand Ledge, MI 48837 Phone: (517) 719-0146 Email: paxtoncountertops @yahoo.com Martin Funck

Director Rosskopf & Partner AG Bahnhofstrabe 16 D 09573 Augustusburg Hennersdorf Germany Phone: (493) 729-12524 Email: martin.funck@ rosskopf-partner.com www.rosskopf-partner.com Michael Astill

Director, Associate Member Representative R. S. Hughes 3455 W. 1820 S. #1 Salt Lak.e City, UT 84104-4906 Phone: (801) 973-4211 Email: mastill@rshughes.com

Specialty Surfaces Fabricators, Manufacturers and Experts

Membership Application Main: (877) 464-7732 • Fax: (801) 341-7361 • www.ISFANow.org

Renewal Instructions: To renew your membership with ISFA, simply fill out the Personal Information section, and Payment Method and that’s it! Fax it back to (801) 341-7361 and we’ll do the rest. Please allow 2-4 weeks for your membership renewal packet to be delivered.

New Member Instructions: For Surfacing Experts wanting to become a new member, please fill out the entire form. Membership in ISFA is the industry endorsement of high quality.

This endorsement cannot be purchased for the price of membership, but must be established by the company and upheld by each member of the organization.

Fax this form back to (801) 341-7361 and we’ll do the rest.Your new membership packet will be in the mail shortly. Please allow 2-4 weeks for delivery.

Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: By providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax.

Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email.

I Am: q Renewing My ISFA Membership q Applying to Become a New Member Method of Payment q I am faxing a copy of the check along with this form. (required if paying by check) Card Type:

q Visa

q Mastercard

q American Express

q Discover

Card Number: Print Name on Card: Expiration Date: Official Signature:

If paying by check, fax copy along with this order form. You can also mail this form to: ISFA, 165 N 1330 W #A3, Orem, UT 84057

New Member Information Type of Membership: (please select one) q ISFA Membership: $400 — Any Specialty Surfaces

company that has been in business at least two years and carries appropriate liability insurance.

q Subscriber Membership: $400 — Applicant companies which meet all other qualifications, but have been in business for less than two years shall be eligible for Subscriber Membership in the Association

q Branch Membership: $200 — Branch Membership is

available to companies having more than one location.

Each location must fill out seperate membership applications. Branch Membership annual dues are one-half that of the headquarters location. Each location wlll be treated as a separate member in all respects except only headquarter locations may vote in general elections.

Sponsorship Information: In order to become a member of ISFA, you need to provide information regarding an ISFA member or company willing to sponsor you. If you do not know what to put in this section, just leave it blank. We will help you with this.

Sponsor Company: Contact Person: Telephone: Trade Reference: (Please provide a trade reference, generally your distributor of solid surface.)

Trade Reference: Contact Person: Telephone: Proof of Insurance: A copy of your certificate of liability insurance must be attached to or faxed with this form to process this application.

q Monthly Membership: $35/Monthly Code of Ethics

(please sign below)

Each member of the International Surface Fabricators Association agrees to observe high standards of honesty, integrity, and responsibility in the conduct of their business.

By adhering strictly to the highest quality standards of fabrication, manufacturing and installation. By promoting only those products and services that are proven quality and value. By writing contracts and warranties that are clear, honest and fair to all parties involved. By honoring all contractual obligations in a reasonably prompt manner. By quickly acting on and attempting to resolve all customer complaints, and in situations where complaints appear unreasonable and persistent, by encouraging the customer to initiate and approach third-party dispute settlement mechanisms. By being fiscally responsible and honoring all legitimate financial obligations; By maintaining all required licenses and insurances I,_______________________________, do hereby certify that the foregoing is true and correct to the best of my knowledge, and do agree to abide by the Code of Ethics of the International Surface Fabricators Association for as long as I hold an active membership therein.

Industry Outlook

E

By Kevin Cole, Editor

conomic forecasting, even when things are stable, is more of an art than a precise science. With the backdrop of the economic climate of the past several years, it becomes even more difficult. So, remembering that forecasts are just best guesses based on the available numbers, what picture are the experts painting relative to the conditions surrounding the countertops/ surfacing industry?

All signs point to a better year in 2012, but economists also call for a cautious optimism because of the instability in the general economy. However, more specific segments of the economy also play a major role, such as housing, construction, home improvement/ remodeling and cabinetry, to name a few.

The General Economy

The general economic consensus leans toward slow but steady growth in 2012. This is reflected not only in the stance of the Federal Reserve, but also that of well known researchers such as Wells Fargo, Kiplinger and others.

Federal Reserve Board members and Bank presidents predicted GDP in 2012 to grow between 2.2 and 2.7 percent, well over the 1.7 percent overall growth in 2012. The most recent report released by the Commerce Department had Q1 of 2012 coming in at the bottom of that range, with 2.2 percent growth in GDP. However, Kiplinger, for instance, predicts a slight uptick for the second half of the year.

Other positive signs are the increase in consumer spending and confidence, which hit its highest point since 2008, and predictions that unemployment will drop to 8 percent by the end of the year.

Overall, these provide hope that the general economy is moving in the correct direction;

however, a deeper look at the areas that most affect the surfacing market is warranted.

Housing

Housing plays a large role for the decorative

surfacing industry, and over the past several years it has been among the hardest hit.

Last year saw a slow increase in housing starts

over 2010 (see Figure 1), which was also up over 2009. However, the 608,800 starts was no where

near the housing peak of 2006, when they hit more than 1.8 million, and was still a third lower than

2008. Starts for single-family homes were dismal in 2011, taking a significant hit, but multi-family dwellings more than made up for it.

fact, prices already have been rising in 38 states, with the problem states of California, Nevada,

Florida, Arizona and Michigan acting as a drag on the market. Look for existing-home sales to edge

up about 3 percent in 2012, to 4.4 million — about twice last year’s gain. A similar improvement

is likely for new-home sales, which will reach

One positive sign that housing is rebounding can

320,000 or so, but that’s far from the 1 million a

2011 to that of 2012 — 174,500 to 218,500 — a

2006. New-home sales have been picking up since

for the entire year, we can expect housing starts

homes fell to a 40-year low of 144,000, pointing to

more liberal than some predict, but Kiplinger, for

Wells Fargo’s housing forecast predicted a

be seen when comparing the first four months of

year sold before home prices started sliding in

more than 25 percent increase. If that trend holds

December, and in March the inventory of unsold

to come in at more than 750,000. This is a bit

more construction ahead.”

instance, forecasts almost 18.5 percent growth, saying 2012 housing starts will end around 720,000.

turnaround along the same lines. “Even with continued worries about competition from foreclosure sales, we expect single-family

“Home prices should finally begin a slow climb by

construction to rise 7 percent in 2012,” predicted

the bottom for prices has been reached,” stated

15 percent. Strong demand for apartments should

midyear or so, as buyers become convinced that

Wells Fargo. “Sales of new homes should rise nearly

Kiplinger’s housing forecast, updated in April. “In

help boost multi-family starts by at least 25 percent

U.S. Housing Starts Historical Data Year

Total

Single-family

Multi-family

2007

1,355,000

1,046,000

309,000

2006

1,801,000

2008

1,465,000

905,000

2009

622,000

554,000

2010

283,000

445,000

587,000

2011

336,000

109,000

471,000

608,800

116,000

430,600

Figure 1

178,200 Source: U.S. Census Bureau

Nonresidential Building Construction (in millions of U.S. $) 2008

2009

2010

2011

2012

2013

2014

2015

Lodging

Type

35,806

25,422

11,287

8,491

8,841

9,525

10,171

10,878

Office

68,563

51,902

36,577

34,403

35,551

37,467

39,363

41,494

Commercial

85,200

53,420

40,012

42,928

45,028

48,622

51,873

55,429

Healthcare

46,902

44,838

39,861

39,652

42,120

45,622

49,666

55,114

Educational

104,890

103,212

88,246

84,753

87,454

91,567

97,641

104,995

Figure 2 36 • Vol. 5 / Issue 1 • International Surface Fabricators Association

Source: FMI 2011 Construction Overview

in 2012. Overall starts should rise to 690,000 units,

Home Improvement Products Market

which would be the best year since 2008.”

All in all, the predictions are rosier than those we have seen in any of the past few years, which bodes well for the surfacing industry.

2011 269.4 3.8

Billions $ % Change

2012 283 5

Figure 3

2013 296.1 4.6

2014 313.5 5.9

2015 331.9 5.9

2016 345.5 4.1

Source: IHS Global Insight/HIRI Home Improvement Products Market Forecast

Nonresidential Construction

When it comes to nonresidential construction, the

outlook seems modestly positive. FMI, a consulting and investment banking services company for

the construction industry, predicted in its 2012

Construction Outlook Report that the five major

nonresidential construction segments historically tied to surfacing (lodging, office, commercial,

healthcare and educational) will all see increases (see Figure 2).

“Nonresidential contractors are facing many of the same problems in the com­mercial markets

that homebuilders face in the residential markets,” stated the FMI report. “Competition is fierce with low price still the name of the game, as owners

who are ready to re­start their building programs

expect hun­gry contractors to submit very low bids.

Still, we are beginning to see some light at the end of the tunnel. We expect a 4 percent increase in nonresidential build­ings for 2012.”

Hotel construction will likely see a turnaround in

2012, according to FMI. “Lodging construction is expected to grow 4 percent in 2012. That is after

dropping 36 percent on average for the last three

years,” stated the report. “The improvement in the market does reflect that people are moving again

and attending conventions and meetings; however, there is still plenty of capacity in the market,

and more developers are looking at renovat­ing

properties and adaptive reuse of extant buildings.”

FMI also predicts the office building segment will turn around this year. “With an improving

employment picture, office construction will begin to pull itself out of the doldrums in 2012 to gain 3 percent over 2011 to $35.5 bil­lion, which is only

slightly more than 1996 construction put in place

for office buildings,” stated the report. But, it goes

on to say that experts do not expect strong growth in the office market until 2015.

On the commercial construction front,

construction activity bottomed out in 2010, and 2011 was stronger than expected at 7

percent growth, with it predicted to continue that

momentum into 2012, growing another 5 percent.

In spite of spending by the federal government, education construction fell 4 percent in 2011.

However, the FMI report stated it is expected

to recover to 3 percent growth in 2012, with the keys being largely increasing tax revenues in

state and local government and an increase in student population.

Figure 4

Source: Joint Center for Housing Studies of Harvard University.

Cabinet Sales in Billions of U.S. Dollars (includes 66 percent of industry reporting) Year

Total Sales

2011 2010 2009 2008 2007

$4.4 $4.5 $4.8 $6.7 $7.9

2006

$9.0

Figure 5

Overall % change

-1.7% -4.1% -28.3% -19.3% -12.3%

Stock cabinets % change

-3.2% -6.7% -24.1% -18.5% -19.8%

Semi-custom cabinets % change

0.0% -0.5% -30.2% -19.9% -4.7%

Custom cabinets % change

-3.0% -13.2% -37.2% -20.6% -5.2%

Source: Kitchen Cabinet Manufacturers Association (KCMA) Trend of Business Reports, www.kcma.org.

Against most predictions, the healthcare segment actually saw negative growth in 2011 of -1

percent. However, FMI predicts a solid turnaround of 6 percent growth in 2012. And, in a report

issued by the American Institute of Architects

(AIA) Consensus Construction Forecast Panel, it

seems to agree that healthcare is facing a better

future. “The healthcare market is expected to be one of the strongest institutional construction

sectors [in 2012],” stated AIA Chief Economist Kermit Baker. “The institutional sector is also

poised for a significant upturn in 2013. Overall growth for institutional facilities is forecast at

almost 4 percent, with healthcare again expected to be one of its strongest sectors.”

Home Improvement/Remodeling When it comes to the home improvement/

remodeling sector of the U.S. economy, the outlook by the end of 2012 is pretty bright, according to experts.

In the March update of the Home Improvement

Research Institute’s IHS Global Insight/HIRI Home Improvement Products Market Forecast, the 2011 home improvement market finished up 3.8 percent to a total overall size of $269.4 billion. And even stronger gains are predicted for 2012 and beyond (see Figure 3). “The housing market is showing signs of recovery, which we expect to contribute to further improvement in the outlook for the home improvement products market in 2012,” stated the report. “Total home improvement product sales will increase 5 percent to $283 billion. We expect growth to slow to 4.6 percent in 2013. Over the following two years, however, we see a stronger cyclical rebound with home improvement product sales growth near 6 percent in each year.”

Although in agreement that 2012 will show growth overall, the Joint Center for Housing Studies at Harvard University predicts remodeling won’t see a real turn-around until Q4. The center’s Remodeling Futures Program estimates via its April update of the Leading Indicators of International Surface Fabricators Association • Vol. 5 / Issue 1 • 37

Laminate countertops will continue to lead

U.S. Countertop Demand (in millions of square feet)

% of Annual Growth

Item Total Countertop Demand

By Material: Laminates

Solid Surface

Natural Stone

Engineered Stone Tile

Cast Polymers Other

2010 600

2015 760

2020 860

2005-2010 -2.4%

4.8%

405

338

395

425

-3.6%

3.2%

“However, a drop in the average price for granite

37

53

80

100

7.5%

8.6%

has widened the availability of this material to

48

41

49

51

3.6%

report. “While the continued mainstreaming of

8.4%

9.6%

sales, it also suggests high-end homes are in the It predicts that trends in luxury home design will

28 59 8

73 43

40

12

94

104

68

84

55

68

19

28

-4.3% 9.0%

-3.1% -7.5%

9.6%

a larger portion of the population,” stated the

6.6%

granite bodes well for overall granite countertop

472

610

685

-2.8%

5.3%

Nonbuilding

23

17

20

27

-5.9%

3.3%

16275

17760

1.8%

6.7%

$/square foot Countertop Demand (in millions of $)

24

111

30

130

148

32

36

24600

Figure 6

30900

0.5% --

gains through 2015.

(partially due to an increase in low-cost imports)

545

108

stone are predicted to experience the fastest

5.2%

By Market: Residential Building

Nonresidential Building

countertops made from engineered and natural

2005 676

91

2010-2015

the market, in both value and area terms, but

3.2%

--

Source: The Freedonia Group's “Countertops” report

process of moving on to the ‘next big thing.’”

begin to turn toward other types of stone, mixing of materials and more “eco-friendly” materials,

such as those utilizing concrete, recycled paper or post-consumer glass.

If the general economy can hold out and stay on task to improve, housing is finally set to

Remodeling Activity (LIRA) that the first quarter of

that offers some predictions and insights into the

improve, nonresidential construction will stop

will be followed by slow second and third quarters,

demand all the way out to 2020 (see Figure 6),

improvement are poised for growth by year’s end

Panolam and DuPont as the four largest material

in mind that forecasts and educated guesses

for 45 percent of total sales by area in 2010.The

countertops and architectural surfaces in 2012,

DuPont leads solid surface.

and natural stone in the lead, followed by solid

According to the report, U.S. demand for

laminate bringing up the rear with real gains.

2012 reached a growth rate of 1.4 percent, but this

until an upsurge of 5.9 percent takes place at the

end of the year (see Figure 4). The report attributes stronger pending home sales and continuing low interest rates as contributing to the rise.

Cabinetry

The cabinetry industry is another predictor for the countertop industry, and the news on this front is starting to show positive signs.

specific marketplace. In addition to forecasting

its year-over-year tumble, remodeling and home

the report names, in order, Wilsonart, Formica,

and cabinetry will finally hold its own. Keeping

suppliers to the countertop market, accounting

at best, all indicators point to a better year for

first three are the largest laminate suppliers, while

with engineered stone, eco-friendly surfaces

countertops is forecast to advance 4.8 percent

Declines in cabinet sales, as reported in the Kitchen

per year to 760 million sq. ft. in 2015, valued

monthly Trend of Business Survey, slowed to just

of an overall contraction in the countertop

in 2010 and double digit losses in the previous

“A recovery in new housing construction will

66 percent of the cabinet market participates

remodeling market lower unemployment and

Cabinet Manufacturers Association’s (KCMA)

at $24.6 billion. This comes off of the back

-1.7 percent in 2011, down from -4.1 percent

industry by -2.5 percent over the last few years.

three years (see Figure 5). Considering more than

drive countertop demand, while in the larger

in the survey, the numbers are a pretty solid

representation of where the segment stands.

greater credit availability will provide incentive for consumers to reinvest in their homes, including

And, according to the numbers reported for January

countertop installation as part of a kitchen or

semi-custom cabinet sales actually saw increases of

terms, gains will be aided by the growing market

custom cabinet sales were down -9.7 percent

such as natural stone and engineered stone.”

and February of 2012, both stock cabinet sales and

bathroom remodel,” stated the report. “In value

6.8 percent and 3.7 percent, respectively. However,

penetration of high-end countertop materials,

in these same two months. Dick Titus, KCMA

“The residential market dominates countertop

executive vice president, has said he believes 2012

will be a flat year for cabinetry overall, although that is still a step in the right direction considering the losses over the past several years.

Tying It All to Countertops

demand … [and gains] will be promoted by a rebound in housing completions from the

depressed levels of 2010,” continued the report.

“Not only will an increase in housing completions boost demand for countertops in area terms, but

While all of the previous factors influence the

homebuilders looking to make their homes more

Freedonia Group, actually published a 374-page

countertop materials, including natural stone,

countertop industry, one research company, The

marketable will add such amenities as higher-value

report at the end of 2011 titled “Countertops”

engineered stone and solid surface countertops.”

38 • Vol. 5 / Issue 1 • International Surface Fabricators Association

surface and other cast polymers, and tile and

The predictions could be brighter, but compared to what we’ve had, 2012 should mark a good turnaround if everything stays the course.

Editor & Publisher Kevin Cole can be reached at Kevin@isfanow.org.

The author would like to acknowledge the federal government for providing statistics, as well as thank the following sources used in the creation of this article: The American Institute of Architects (AIA), www.aia.org, a professional membership association for architects FMI, www.fminet.com, a consulting and investment banking services company for the construction industry.

The Freedonia Group, a research firm that recently released a “Countertops” study that is available for purchase from the company at www.freedoniagroup.com The Home Improvement Research Institute (HIRI), www.hiri.org, a membership-based, non-profit organization of home improvement industry companies The Joint Center for Housing Studies (JCHS), www.jchs. harvard.edu, Harvard University’s center for information and research on housing in the United States Kiplinger, www.kiplinger.com, a publisher of business forecasts and personal finance advice The Kitchen Cabinet Manufacturers Association (KCMA), www. kcma.org, a non-profit organization representing manufacturers of cabinets and decorative laminates The National Association of Home Builders (NAHB), www.nahb. org, a trade association that helps promote policies that make housing a national priority Wells Fargo & Company, www.wellsfargo.com, a financial services company providing banking, insurance, investments, mortgage and consumer and commercial finance

Fabricator Directory Companies in blue are Certified ISFA Professionals alabama

Carroll’s Contemporary Designs Inc. 23585 County Rd. 41 Addison, AL 35540 256-462-3540

Oldcastle Surfaces Inc.

112 David Green Rd. Birmingham, AL 35244-1648 205-988-3246 www.oldcastlesurfaces.com

Surface One

2421 Hwy. 11 Pelham, AL 35124 205-621-1125 www.surface1.com

Alaska

Alaskan Counter Fitters 607 Old Steese Hwy., Ste. B PMB 354 Fairbanks, AK 99701 907-455-0247

Bicknell Inc.

PO Box 33517 Juneau, AK 99801 907-789-5727 www.bicknellinc.com

Cook Inlet Housing Authority

3510 Spenard Rd. Anchorage, AK 99503 907-793-3047 www.cookinlethousing.org

Mountain Tops LTD

6605 Arctic Spur Rd. Anchorage, AK 99518 907-272-8107 www.mountaintops.net

Panco Inc.

PO Box 210 Talkeetna, AK 99676 907-733-6600

Arizona

AZ School of Rock 9554 E. Lompoc Ave. Mesa, AZ 85240 480-309-9422

Classy Kitchen and Bath

4320 W Chandler Blvd Ste. 7 Chandler, AZ 85226 480-731-1236 www.classykitchenandbath.com

Kirk’s Cabinets & Countertops (Kirk Construction)

4807 Hwy. 95 Parker, AZ 85344 928-667-7306 www.kirk-construction.com

Kitchen Bath & Beyond

Specializing In Solid Surface 1440 Corona Fort Mojave, AZ 86426 928-788-1000

California

Block Tops Inc.

1560 Harris Ct. Anaheim, CA 92806 714-978-5080 www.blocktops.com

Buck, Jason (Superior Surface) 3609 Crow Ct. Antelope, CA 95843 916-344-3022

Duracite

2100 Huntington Dr. Fairfield, CA 94533 707-402-1600 www.duracite.com

European Artstone Inc.

7316 Bellaire Ave. North Hollywood, CA 91605 818-255-5585 www.europeanartstone.com

Fischer Tile & Marble 1800 23rd St. Sacramento, CA 95816 916-452-1426 www.fischertile.com

Handyman Connection

1740 W. Katella Ave. Orange, CA 92867 714-288-0077 www.handymanconnection.com

Humboldt Countertops

70 W. 4th St. Eureka, CA 95501 707-442-5918 www.humtop.com

Integra Cabinets & Millwork

249 W. Baywood #B Orange, CA 92865 714-283-2890 www.integracmw.com

J R Stephens Co. 5208 Boyd Rd. Arcata, CA 95521 707-825-0100

Lytle Construction Inc.

145 Otto Circle Sacramento, CA 95822 916-422-6639 www.lytleconstruction.com

Pacific Architectural Millwork

Natural Stone Motif Inc.

RR Laminates

Reall Cabinetry

1031 Leslie St. LaHabra, CA 90631 www.pacmillwork.com 562-905-3200 1403 Nichols Dr. Rocklin, CA 95765 805-582-7497

870 Sunshine Ln. Altamonte Springs, FL 32714 407-774-0676 www.naturalstonemotif.com 1985 Cattlemen Rd., Unit D Sarasota, FL 34232 941-377-2837

Scantibodies

9336 Abraham Wy. Santee, CA 92071 619-258-9300 www.scantibodies.com

Refresh Interiors Inc. 4641 Lown St. N. St. Petersburg, FL 33714 727-527-0206

Southwest Carpenters Training Fund

Surface Crafters

The Countertop Factory

Georgia

533 S. Fremont Ave. #401 Los Angeles, CA 90071 213-739-9335

12349 Telegraph Rd. Santa Fe Springs, CA 90670 562-944-2450 www.thecountertopfactory.net

West Coast Countertops

43085 Business Park Dr. B Temecula, CA 92590 800-734-8799

Colorado

711 Commercial Dr. Holly Hill, FL 32117 386-253-0826 www.surface-crafters.com

Atlanta Kitchen Inc.

196 Rio Circle Decatur, GA 30030 404-378-3220 www.atlanta-kitchen.com

Atlanta Market Granite

PO Box 3583 Peach Tree City, GA 30269 678-988-7880

Countersync

Arlun Inc.

6250 Corporate Dr. Colorado Springs, CO 80919 719-599-4175

Paragon Granite & Marble 14136 Valley Dr. Longmont, CO 80504 970-535-0473

CoNNECTICUT

1296 Jones St. Augusta, GA 30901 706-828-7544 www.countersync.net

Lovell Construction, Inc. 21880 Bradbury Rd. Grantville, GA 30220 770-253-0383

Oldcastle Surfaces Inc.

Distinctive Countertops LLC 6 Tosun Rd. Wolcott, CT 06716 203-879-2835

1400 W. Marietta St. Atlanta, GA 30318 404-355-3108 www.oldcastlesurfaces.com

Top South

Florida

Beverin Solid Surface 1108 Palmetto Ave. Lehigh Acres, FL 33972 239-368-9444 www.beverin.com

Distinctive Surfaces of Florida Inc.

8272 Vico Ct. Sarasota, FL 34240 941-377-7747 www.distinctivesurfaces offlorida.com

830 Pickens Industrial Dr. Marietta, GA 30062 770-422-4009 www.topsouth.com

Hawaii

BKA Builders Inc. dba Paradise Hawaii Countertops PO Box 241019 Honolulu, HI 96824 808-848-2600 www.bkabuilders.com

International Surface Fabricators Association • Vol. 5 / Issue 1 • 39

Fabricator Directory (continued) Companies in blue are Certified ISFA Professionals Gary’s Woodworking 60 Kaunaloa St. Hilo, HI 96720 808-936-4259

Handy Man Services PO Box 89404 Honolulu, HI 96830 808-741-2349

Hawaii Kitchen & Bath Inc.

PO Box 1857 Kailua, HI 96734 808-261-0357 www.hawaiikitchenandbath.com

Honolulu Tile & Marble Inc. 1602-B Auiki St. Honolulu, HI 96819 808-845-3775

Jaco Builders Inc. 99-129B Waiua Wy. Aiea, HI 96701 808-486-6008

Pohaku Fabrication 1757 Haleukana St. Lihue, HI 96766 808-246-9480

Solid Surface Technologies

360 Mokauea St. Honolulu, HI 96819 808-845-8677 www.ssthawaii.net

Superior Solid Surface

1620 Hau St. Honolulu, HI 96817 808-842-5556 www.hidanoconstruction.com

Idaho

Bledsoe Cabinets

2990 Wise Wy. Boise, ID 83716 208-433-0033 www.thebledsoegroup.net

Candela Construction 4126 Couples Dr. Coeur d’ Alene, ID 83815 208-661-1398

Illinois

Counter Creations LLC PO Box 314 Marengo, IL 60152 815-568-1073 www.countercreations.net

Counter Fitters

888 E. Belvidere Rd. #315 Grayslake, IL 60030 847-548-7100

Custom Marble Inc.

PO Box 306 Millstadt, IL 62260 618-476-1345 www.custommarble.net

F-W-S Solid Surface Specialist Inc. 610 N. Illinois Ave. Carbondale, IL 62901 618-457-2326 www.f-w-s.net

Maxwell Counters, Inc. P.O. Box 234 Farmer City, IL 61842 309-928-2848

New Age Surfaces 1237 Naperville Dr. Romeoville, IL 60446 630, 226-0011

Pierce Laminated Products Inc.

2430 N. Court St. Rockford, IL 61103 815-968-9651 www.piercelaminated.com

Precision Stone Design

981 Lunt Ave. Schaumburg, IL 60193 www.precisionstonedesigns.com 847-301-7171

Solid Surface Creations Inc.

403 S. Sycamore Villa Grove, IL 61956 217-832-8207 www.ssctops.com

Stevens Industries Inc. 704 W. Main St. Teutopolis, IL 62427 217-540-3100 www.stevensinc.com

The Cabinet Shoppe 19420 Frank Ct. Woodstock, IL 60098 815-482-0160

Indiana

A. I. A. Countertops LLC 501 W. Railroad Ave. Syracuse, IN 46567 574-457-2018 www.aiacountertops.com

Bollock Industries Inc. 900 Farabee Ct. Lafayette, IN 47905 765-448-6000 www.bollockstoptops.com

Hard Surface Fabrications, Inc. /Kormax 810 S. Beiger St. Mishawaka, IN 46544 574-259-4843

www.hardsurfacekormax.com

Laminated Tops of Central Indiana Inc.

711 E. Dillman Rd. Bloomington, IN 47401 812-824-6299 www.rakesolutions.com

40 • Vol. 5 / Issue 1 • International Surface Fabricators Association

M & W Countertops Inc. 11934 Witmer Rd. Grabill, IN 46741 260-627-3636 www.mwcountertops.com

Michiana Laminated Products Inc.

7130 N. 050 East Howe, IN 46746 260-562-2871 www.michianalaminated.com

Louisiana

Dan Solid Surfaces

2020 Dallas Dr. Baton Rouge, LA 70806 225-216-3900 www.dansolidsurface.com

Top Distributors LLC 412 Post Oak Rd. Sulphur, LA 70663 337-625-5751

Stone Tops

Maine

Iowa

11 Collins Pond Rd. Windham, ME 04062 207-893-3445 www.getshad.com

2772 Simpson Circle 426 Forestwood Dr. Valparaiso, IN 46385 219-669-7037

Custom Countertops & More 1801 E. Oak St. Algona, IA 50511 515-295-4835

Solid Fabrications Inc. 2515 Murray St. Sioux City, IA 51111 712-255-5319 www.solidfab.com

Kansas

Kitchens Inc.

2301 W. Frontview Dodge City, KS 67801 620-225-0208

Mid-America Kitchens & Baths

1105 N. Industrial Marion, KS 66861 www.midamericamarble products.com/ 620-382-3390

Parman Brothers LTD

PO Box 7 Johnson, KS 67855 620-492-6882 www.parmanbrothersltd.com

Top Master Inc.

2844 Roe Ln. Kansas City, KS 66103 913-492-3030 www.top-master.com

Kentucky

Cardinal Kitchens Inc. 230 Hiawatha Ave. Louisville, KY 40209 502-363-3871 www.cardkitchen.com

Surfaces Unlimited Inc.

1272 Hwy. 490 East Bernstadt, KY 40729 606-843-6891 www.surfaces-unlimited.com

Shad’s Custom Countertops Inc.

Maryland

SolidTops LLC

505 South St. Easton, MD 21601 410-819-0770 www.solidtops.com

Massachusetts

Black Beauty Granite & Marble Inc. 74 Devon Rd. Norwood, MA 02062 781-762-5885

Gulfstream Aerospace Services Corp.

33 Elise St. Westfield, MA 01085

Jack’s CustomWoodworking/ JCW Countertop 3 Aberjona Dr. Woburn, MA 01801 781-935-1907 www.jcwcountertops.com

PADCO Countertop Co.

5 Springdale Ave. Canton, MA 02021 781-828-1177 www.padcocountertop.com

Sterling Surfaces

76 Leominster Rd. Sterling, MA 01564 978-422-3321 www.sterlingsurfaces.com

Sterling-Miller Designs Inc. 1079 N. Montello St. Brockton, MA 02301 508-894-6999 www.sterlingmillerdesigns.com

TWD Surfaces

75 Hale St. Bridgewater, MA 02324 508-279-2650 www.twdsurfaces.com

Michigan Blasius Inc.

7343 Buell Rd. Vassar, MI 48768 989-871-5000 www.blasiusinc.com

JC Tops Inc.

3156 Parker Dr. Royal Oak, MI 48073 248-733-8677 www.jctopsinc.com

Marbelite Corp.

22500 Heslip Dr. Novi, MI 48375 248-348-1900 www.marbelitecorp.com

Paxton Countertops PO Box 174 Grand Ledge, MI 48837 517-719-0146

Solid Surfaces Unlimited Inc.

Jim Kohles

2139 Green Terrace Dr. Billings, MT 59102 406-671-4664

Jim Shreve

P.O. Box 721 Florence, MT 59833 406-880-3566

The Flooring Place 1891 Boothill Ct. Bozeman, MT 59715 406-587-2320

VanSetten Walker Construction Co.

821 1st Ave. N.W. Great Falls, MT 59404 406-570-5283

WoodCo LLC

PO Box 30254 Billings, MT 59107 406-259-5177 www.woodcollc.com

6689 Sterling Dr. S. Sterling Heights, MI 48312 586-274-9668

Nebraska

Minnesota

4340 S. 90th St. Omaha, NE 68127 402-670-6338 www.bestqualitycountertops.com

Innovative Surfaces Inc. 515 Spiral Blvd.

Hastings, MN 55033 651-437-1004

The Pinske Edge

119 Main St. Plato, MN 55370 320-238-2196 www.pinske-edge.com

The Top Shop of Rochester Inc.

235 Woodlake Dr. S.E. Rochester, MN 55904 507-282-9129 www.topshoprochester.com

MissISSIPPI

Countertop Creations of the Gulf Coast 1302 Live Oak Pascagoula, MS 39567 228-938-6484

Missouri Genistone

137 E. State Hwy. CC Nixa, MO 65714 417-725-0909 www.genistone.com

Montana Bevco

1627 Dickie Rd. Billings, MT 59101 406-248-2670

Best Quality Countertops

Builders Warehouse 4600 N. Second Ave. Kearney, NE 68845 308-627-6702

Lincoln Laminating Inc. 5010 Rentworth Dr. Lincoln, NE 68516 402-434-6009

Martin’s Counter Tops Inc. 9101 Military Rd. Omaha, NE 68134 402-572-4044 www.martinscountertops.com

New Hampshire Maui Solid Surface

146 E. Third St. Mount Vernon, NY 10550 www.dimensionalstone.net 914-664-1200

182 E. Dunstable Rd. Nashua, NH 03062 603-718-0014

New Jersey

Evans & Paul LLC

Innovative Concrete Solutions 28 Olympia Ln. Sicklerville, NJ 08081 215-983-9792

J. Dougherty & Son/JDS Supply 337 N. Main St. Glassboro, NJ 08028 856-881-5444 www.JDSsupply.com

215 Rte. 10 Building 3 Randolph, NJ 07869 973-668-5057 www.jmlifestyles.com

Marvic Corp.

2450 Lorio St. Union, NJ 07083 908-686-4340 www.countertopsofnj.com

Spaulding Fabricators Inc. 1136 Industrial Pkwy.

Brick, NJ 08724 732-840-4433 www.spauldingfabricators.com

25 Renwick St. Newburgh, NY 12550 845-562-9255 www.unicospecialproducts.com

Wilbedone Inc.

New Mexico

North Carolina

8013 Edith N.E. Albuquerque, NM 87113 505-897-3141

100 Landmark Dr. Greensboro, NC 27409 336-299-3030 www.carolinacustomsurfaces.com

American Countertops

Elvis Custom Building

Creative Surface Solutions

4710 W. Post Rd. #145 Las Vegas, NV 89118 702-228-5552

Unico Special Products Inc.

1133 NYS Rte. 222 Cortland, NY 13045 800-734-8813 www.wilbedone.com

PO Box 429 Roswell, NM 88202 505-626-3553

K-C Maintenance

100 Bellport Ave. Yaphank, NY 11980 631-205-0282 www.penn4corian.com

2151 Brookfield St. Vineland, NJ 08361 856-692-0400

Statewide Restoration

Carpenters Int’l Training Fund

2855 Coleman St. N. Las Vegas, NV 89032 702-365-6444 www.creativesurface.com

940 River Rd. North Tonawanda, NY 14120 716-695-1102

Penn Fabricators Inc.

3711 Paseo del Norte Albuquerque, NM 87113 505-998-0000 www.ogb-am.com

6801 Placid St. Las Vegas, NV 89119 702-938-1111

Marker Systems Inc.

PO Box 395 Nunda, NY 14517 585-468-2523

J&M Lifestyles

B&H Interiors

4385 Wagon Trail Las Vegas, NV 89118 702-400-6547

140 DuPont St. Plainview, NY 11803 516-576-0800 www.evansandpaul.com

Modern Home Distributing

812 S. 4th Artesia, NM 88210 575-308-7850

Nevada

Dimensional Stone & Tile Designs, Inc

OGB Architectural Millwork

Rojo Enterprises LLC

Carolina Custom Surfaces

Johnson Granite Inc. PO Box 511 589 Hiatt Rd. Mount Airy, NC 27030 336-719-2729

Marble Unlimited & Cabinets Inc. 2210 E. Pettigrew St. Durham, NC 27519 919-596-2325

Meld USA Inc.

New York

Cabinet & Countertop Designs 188-10 McLaughlin Ave. Hollis, NY 11423 718-217-4292 www.corianworld.com

3001-103 Spring Forest Rd. Raleigh, NC 27616 919-790-1749 www.meldusa.com

MIA

PO Box 511 589 Hiatt Rd. Mount Airy, NC 27030 336-719-2729

International Surface Fabricators Association • Vol. 5 / Issue 1 • 41

Fabricator Directory (continued) Companies in blue are Certified ISFA Professionals Oldcastle Surfaces Inc.

2080 E. Fifth St. Winston-Salem, NC 27101 336-773-0714 www.oldcastlesurfaces.com

Windbound Co.

PO Box 817 Glen Alpine, NC 28628 828-438-0892 www.windboundsurfaces.com

Ohio

Bertke Countertops 9355 Amsterdam Rd. Anna, OH 45302 937-538-7024

Cabinets 2 Countertops

7142 Frank Ave. N.W. N. Canton, OH 44720 330-244-0221 www.cabinets2countertops.com

Calderwood Co.

66 Holcomb Ave. Mogadore, OH 44260 330-962-7237

Countertop Shop LTD

Mark Dietz

7513 Bartholomew Dr. Middleburg Heights, OH 44130 440-476-9905

Solid Surfaces Plus

4640 Manufacturing Rd. Cleveland, OH 44135 216-267-7040 www.solidsurfacesplus.com

Top Shelf Laminated Products 400 Dietz Rd. Warren, OH 44483 330-393-1289

Tower Industries

PO Box 647 Massillon, OH 44648 330-837-2216 www.towersurfaces.com

Oklahoma

Hoffman Fixtures Co.

6031 S. 129th St., Ste. B Tulsa, OK 74134 918-252-0451 www.hfccountertops.com

Oregon

Pence Countertops Inc.

124 Ellis Woods Rd. Pottstown, PA 19465 610-326-6609 www.pencecountertops.com

Chuck Sawyer

Rhode Island

R.L. Stephens Inc.

New England Counter Top PO Box F Pawtucket, RI 2861 508-761-7588

South Carolina

Creative Counter Tops 1056 Hunley Sullivan Rd. Awendaw, SC 29429 843-881-8315

Oldcastle Surfaces Inc.

1900 Suber Mill Rd. Greer, SC 29650 864-879-9378 www.oldcastlesurfaces.com

South Dakota

Cutting Edge Countertops Inc.

Grifform Innovations Inc.

41181 179th St. Raymond, SD 57258 605-532-4150

Helmart Co., Inc.

4960 Hillside Ave. Cincinnati, OH 45233 www.helmart.net 513-941-3095

Heritage Marble Inc. 7086 Huntley Rd. Columbus, OH 43229 614-436-7465

Innovative Builders

6909 Engle Rd. Ste. 19 Middleburg Hts, OH 44130 800-936-4799

Korkan Granite

4561 Crystal Pwy. Kent, OH 44240 330-677-1883 www.korkangranite.com

L. E. Smith Co.

1030 E. Wilson St. Bryan, OH 43506 888-537-6484 www.lesmith.com

Laminate Shop, Inc. PO Box 1218 Marietta, OH 45750 740-749-3536

PO Box 258 Glide, OR 97443 541-496-0313 www.grifform.com

Pennsylvania A.S.S.T.

805 West Elm Ave. Hanover, PA 17331 717-630-1251 www.asst.com

Advanced Surfaces Inc. 130 Plastics Rd. Corry, PA 16407 814-663-0369

Blume’s Solid Surface Products 904 Freeport Rd. Freeport, PA 16229 724-294-3190 www.blumes.net

J.A. Kohlhepp Sons Inc. PO Box 423 640 DuBois St. Dubois, PA 15801 814-371-5060

John Kramer’s Fabrications Inc.

PO Box 41 Bernville, PA 19506 610-488-6213 www.kramershowerbases.com

42 • Vol. 5 / Issue 1 • International Surface Fabricators Association

Countertop Solutions LLC PO Box 820847 Houston, TX 77077 713-204-0080 www.ineedcountertops.com

Countertops by Topsecret

1300 Flagship Dr. Perrysburg, OH 43551 419-873-9500 www.cectops.com

2228 Deerbrook Dr. Tyler, TX 75703 903-581-5676

4802 Au Sable Dr. Gibsonia, PA 15044 412-213-0370

10406 Geiser Rd. Holland, OH 43528 419-868-9101 www.countertopshop.net

6076 Washburn Wy. Klamath Falls, OR 97603 541-850-8677

Counterscapes, Inc.

Dakotaland Woodwork & Cabinets LLC

DFC-Dakota Fixture & Cabinet Co. 45753 237th St. Madison, SD 57042 605-256-3707 www.soliddfc.com

Formatop Co.

101 S. Franklin Sioux Falls, SD 57103 605-332-3151

www.formatopcompany.com

Tennessee

Alexander Brothers Tile & Marble Inc.

1446 S. Cooper St., Ste. 101 Memphis, TN 38114 901-278-9626 www.alexandermarbleandgranite.com

Creative Countertop Solutions Inc.

300 Peabody St. Nashville, TN 37210 615-915-0718 www.creativecountersolutions.com

Texas

Classic Counter Tops

2325 Executive Dr. Garland, TX 75041 972-840-1234 www.classiccountertopsinc.com

8916 Pepper Rock Dr. Austin, TX 78717 512-801-7105

Southwestern Counter Tops & Millwork 4100 Frankfort Ave. El Paso, TX 79903 915-562-1116 www.swcelpaso@elp.rr.co

University of North Texas 1155 Union Circle Denton, TX 76203 940-891-6853

Walter Crum Construction PO Box 12359 Lubbock, TX 79452 806-748-1899

W R Watson Inc. 12902 Mula Ln. Stafford, TX 77477 281-495-2800

Utah

Bedrock Quartz

5996 Dannon Way West Jordan, UT 84081 801-282-3322 www.bedrockquartz.com

Quality Craft Wood Works HC 60 Box 703 Rocky Ridge, UT 84645 435-623-1707

SLC Corp

248 E. 600 S. Salt Lake City, UT 84111

Tuscan Stoneworx (Envision Concrete Countertops)

165 N. 1330 W., Ste. C-4 Orem, UT 84057 801-734-6904 www.envisionconcrete countertops.com

Ty’s Cabinets

PO Box 295 Cleveland, UT 84518 435-749-2467

Virginia

Boeing Service Co. 14675 Lee Rd. Chantilly, VA 20151 703-808-2717

Five Star Fab & Fixture PO Box 1726 Salem, VA 24153 540-444-0456 www.fivestarfab.com

Metro Stone Works LLC

9115 Digital Dr., Unit 12 Manassas Park, VA 20111 703-396-866 www.metrostoneworks.com

Surface Link Corp.

4200 Lafayette Center Dr., Ste. A Chantilly, VA 20151 301-482-1717 www.surfacelinkcorp.com

The Wood Palace

4825 W. Norfolk Rd. Portsmouth, VA 23703 757-647-8130

TRINDCO

1004 Obici Industrial Blvd.

Suffolk, VA 23434 757-539-0262 www.trindco.com

Washington Absolute ConcreteWorks

5795 N.E. Minder Rd. Poulsbo, WA 98370 360-297-5055

Borey & Sons Construction Inc. 445 Hanson Loop Burbank, WA 99323 509-430-0634

Fine Line Pacific Inc.

22445 76th Ave. S. Kent, WA 98032 425-251-6177 www.finelinepacific.com

Synsor Corp.

1920 Merrill Creek Pkwy.

Everett, WA 98203 425-322-9604

Tommy T Cook

8202 St. Hwy. 104, Ste. 102 PMB 135 Kingston, WA 98346 206-349-6403 www.tommytcook.com

West Virginia

Alternative Building Concepts, Inc.

4341 Rt. 60 E., Ste. 187 Huntington, WV 25705 304-736-0494

Morris Craft LLC

2700 Smith Rd. Charleston, WV 25314 303-346-4116

Wisconsin

Bisley Fabrication Inc. 700 Industrial St. Gresham, WI 54128 715-787-4410 www.bisfab.com

McDermott Top Shop LLC

200 A Main St. Sullivan, WI 53178 262-593-2456

Spectrum Surfaces Inc. 812 Marquis Way Green Bay, WI 54304 920-337-6575

Wyoming

Heritage Woods Inc.

1806 Pacific Ave., Ste. 4 Cheyenne, WY 82007 307-640-2445

J Booth Specialties PO Box 1152 Casper, WY 82602 307-258-2992

Bermuda

Fabrications

10 Rosshire Ord Rd. Warwick, WK08 Bermuda 441-332-0042

Innovative Surfaces Ltd. PO Box HM 3275 Hamilton, HM PX Bermuda 441-238-7968

Kitchen Installations Ltd. PO Box HM1876 Hamilton, HMHX Bermuda 441-292-1556

Worts Engineering 5 Middle Park Ln. Pembroke, HM07 Bermuda 441-333-1984

Canada

Abet Laminati

50 Paxman Rd., Unit 10-11 Toronto, ON M9C 1B7 Canada 416-620-6556

Bluemar Marble & Granite 8201 Jane St., Unit 2 Concord, ON L4K 5P2 Canada 905-761-7666

Coni-Marble Mfg. Inc. PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0 Canada 519-461-0100

Executive Millwork #5 1212 38 Ave N.E. Calgary, AB T2E 6N2 Canada 403-291-0400

125 Hamelin St. Winnipeg, MB R3T 3Z1 Canada 204-474-2334 www.floform.com

KTC Construction

Trioteknix LimitedMember NITP

19 Sule Abuka Crescent off Opebi Rd. Ikeja, Lagos 10011 Nigeria 234-7039707383

Venio Woodwork N.V

Northern Woodworker Ltd. PO Box 1045 Fort Nelson, BC V0C 1R0 Canada 250-774-2106

Paragon Surfacing Ltd.

6720 Graybar Rd., Unit 110 Richmond, BC V6W 1J1 Canada 604-278-2225 www.paragonsurfacing.com

SSC Countertops Ltd. 1253 W. 76 Ave. Vancouver, BC V6P 6M3 Canada 604-294-4071 www.ssccountertops.com

France

CREA Diffusion

ZA Le Cheval Blanc Solgne F-57420 France 38-764-6923 www.crea-diffusion.com

Germany

Rosskopf & Partner AG Bahnhofstrasse 16 D 09573 Augustusburg – Hennersdorf Germany www.rosskopf-partner.com 493-729-12524

1st Floor Missirian Bldg.

Beirut, Lebanon 90076 961-150-1414

Boulevard Hacienda Galindo 116 Villas del meson Juriquilla, 76230 Mexico 52-4422342743

Saint MaRTIN

101-3905 Quadra St. Victoria, BC V8X 1J1 Canada 250-885-1524

Respond S.A.L.

Victor Coronado Services

Nigeria

FloForm Countertops

Lebanon

Mexico

Guana Bay Rd., #1 Philipsburg Saint Martin 599-580-6348

SINGAPORE Global-Allied Pte Ltd.

No. 18C Kranji Loop Singapore 739554 Singapore 65-63658781 www.global-group.com.sg

SOUTH AFRICA Techno Surfaces

Unit 2, 18 Losack Ave. Epping 2 Cape Town, Western Province 7806 South Africa 27-215340154 www.technosurfaces.co.za

Thailand Tiffany Decor Co., Ltd.

6/2 m. 8 Klonghartawanook 29 Rd. Klonghar, Klongruang Patumtanee 12120 Thailand 66298-6446

United Kiingdom Interfab LTD

Unit 9 Willersey Business Park Willersey, Nr. Broadway Worcestershire WR12 7RR United Kingdom 441-386-858100 www.interfab.co.uk

International Surface Fabricators Association • Vol. 5 / Issue 1 • 43

Product News Festool Offers Workcenter Festool offers the CT Workcenter WCR 1000, designed to

maximize the usefulness of

Festool CT Dust Extractors.

Mounted securely to the

SysDock of the larger CT dust extractor units, the workcenter transforms the unit into an ultramobile workstation,

delivering convenient, portable access

to critical tools and accessories, and parts. The workcenter is especially useful for repetitive, task-oriented projects, improving efficiency

on the jobsite or in the workshop. It includes a

rotary shelf, universal hook, tool rest, adjustable shelf and a single-prong hook for hanging accessories or consumables.

Circle RS#01 on page 49 or visit www.isfanow.org/info.

Cilio Technologies Offers Platform for Managing Orders

Bonder Xi is designed to produce strong, fastcuring, invisible seams.

Circle RS#04 on page 49 or visit www.isfanow.org/info.

The Cilio Partners Portal is a new cloud-based platform for managing installed sales orders. Most orders for

installed products are still

managed manually where an order is

placed, then kicked out to the complex

network of manufacturers, distributors,

Klingspor Offers New Foam Pads

fabricators and installers with little ability to

Klingspor’s new Fusion Foam Pads are the

tracking and other information is easily lost.

preparation. Fusion Foam is suitable for final

electronically via a single, consistent process

granite surfaces, sanding filler, primer, orange

proper partners within the channel making the

restoration. It is also good for scuff sanding

computer or mobile device. By streamlining

vinyl sealers or any surface that requires

receive payments has decreased dramatically.

Circle RS#05 on page 49 or visit www.isfanow.org/info.

know where an order is in the process. Order

latest in high-technology abrasives for surface

The Cilio Partners Portal captures orders

finishing of solid surface materials, marble and

and distributes them automatically to the

peel, fiberglass, clear coats and fine finish

order available for viewing any time, from any

lacquer sealers, conversion varnish sealers,

the process, even the time in which fabricators

preparation of a topcoat.

Additionally, the Cilio Partners Portal can be

up and running within as little as 30 days and, because it is SaaS (software as a service), it avoids expensive investments in hardware, software or custom development.

Circle RS#03 on page 49 or visit www.isfanow.org/info.

Eurosoft Expands Software Line Karran Offers New Version of Sink

Eurosoft, Inc. has added Veneer to its OnCORE

Karran is now offering a new version of its

unique challenges posed by the production of

brand of software solutions. This stand-alone

software is specifically designed to address the

York sink — the “IO” version. “IO” stands

for “integrated overflow” because this new version of the York vanity bowl has a fully

Integra Launches New 100ml Cartridge

commercial projects, the bowl has a 50-

Integra Adhesives introduced Surface Bonder

integrated overflow system. Suitable for year warranty and is guaranteed to not stain or thermal crack. It is seamlessly

undermountable in laminate and solid surface.

Fabricators only need to drill the ½-in. hole

for the overflow, should project specifications

require it. The company will continue to stock and offer the standard York as well.

Circle RS#02 on page 49 or visit www.isfanow.org/info.

44 • Vol. 5 / Issue 1 • International Surface Fabricators Association

Xi in a new 100ml cartridge suitable for field

deck-seam. Available in more than 65 stock colors matching most solid surface, natural

stone and quartz surfaces on the market, the

100ml cartridge fits in a regular caulking gun,

eliminating the need for a specialty dispenser.

Providing the strength of epoxy with the speed and color stability of acrylic, the Surface

veneered panels from narrow strips of precuts.

The software features an integrated database to store and manage parts and inventory, allowing users to quickly add, delete and edit parts and precuts. The optimization algorithm supports

calculation based on the cost of each precut,

species and grade, and grain orientation, and can be set to preferentially use precuts that

have been on inventory for an extended period

of time. Other features include matchmaking of “Split Hearts,” a user-definable minimal-yield threshold, and more.

Circle RS#06 on page 49 or visit www.isfanow.org/info.

Advanced Cabinet Systems Launches Fixture Line Advanced Cabinet Systems (ACS) of Marion,

Ind., launched a new line of retail store fixtures

called the Rebel Line. The Rebel Line of furniture

is exclusive to Verizon Wireless agent, Moorehead Communications, and was designed and

engineered with the entire retail environment in

mind. It also features pieces that are shipped with a very minor amount of assembly required. ACS

has also made strides in terms of the technology that they’re offering with the fixtures. “We’ve

partnered with a small retail technology company out of Ohio,” said ACS Vice President Phil

Native Trails Launches New Farmhouse Sink Among the newest additions to Native Trails’ products is the Paragon, a contemporary

treatment of the farmhouse sink. Paragon fits easily into standard cabinetry with no need for special dimensions or retrofitting. The

piece provides a visual draw from a distance for its striking shape as much as it does

for its intricate texture upon closer viewing.

Made from 16-gauge recycled copper, the

modern style is highlighted by the straight-

edged 6.5-in.-high front apron and enriched by its hand-hammered texture. Available as an undermount, it is offered in antique and brushed-nickel finishes.

Circle RS#07 on page 49 or visit www.isfanow.org/info.

Environmentally Safe Products & Procedures Presents Bio-based Cleaners Environmentally Safe Products and Procedures offers Better Bio Solutions bio-based cleaners with colloidal technology that are certified

USDA organic. Colloidal micelles cleaners are particles that work on the molecular level by

breaking the bonded attraction of molecules

Bowers. “These fixtures act more like machines that can sell the phones for you.” The new line

features many unique aspects including custom fabric, graphics and even floor mats that are

all exclusive to the line and have been carefully designed to create a memorable atmosphere.

The company’s previous retail lines have focused primarily on the fixtures; with this line they have created a turnkey package that will allow the retailer to sell an experience.

Circle RS#09 on page 49 or visit www.isfanow.org/info.

Oneida Air Systems Offers HEPA Shop Vacuums The Oneida Air Systems Dust

Cobra has just been certified a full unit HEPA vacuum, and it

meets EPA RRP requirements including lead. The Cobra is designed to have three

times the air performance of most shop vacuums,

and its high efficiency cyclonic separation

reportedly captures 99 percent of the dust

before it reaches the HEPA filter. This helps to eliminate filter clogging. It also comes with an

to each other and the surface. Once the

internal Filter Pulse Cleaning bar that lets users

away. They are designed to safely remove

pushes without removing the filter. Its standard

for worry-free cleaning solutions around the

most big box stores. It runs on 110 volts and

attraction is broken, residue is easily rinsed

clean their filters during operation with a few

epoxy grout haze on natural stone, and allow

size HEPA Cleanstream filter can be bought in

home. They are also suitable for use on glass

has an optional cart for portability. It weighs

and polished marbles.

approximately 50 lbs.

Circle RS#08 on page 49 or visit www.isfanow.org/info.

Circle RS#10 on page 49 or visit www.isfanow.org/info.

Circle RS#23 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 5 / Issue 1 • 45

Product News Vance Introduces Flush-mounting Kit for Laminate Tops

Vance Industries introduced a patent-pending sink installation kit designed to simplify the

flush-mounting of sinks (of all manufacturers) into laminate countertops. The adjustable

hardware allows for fast and accurate leveling

of the sink. Using this system, there is no need

to cut and glue strips of particleboard to secure the sink. It saves time and gives the consumer

the popular seamless appearance. The clips are made from corrosion-resistant aluminum, and

the kit includes all screws, bolts and bolt caps

required for an installation. It is available in sets of six and 10.

Circle RS#11 on page 49 or visit www.isfanow.org/info.

Glue Warehouse Adds All Purpose Structural Adhesive to Its Online Store Glue Warehouse now offers new GW4300

Structural Adhesive through its online store. It

is suitable for bonding undermounting sink kits to a range of surfaces including natural stone, quartz, solid surface and concrete. GW4300

is available in both 400ml and 50ml cartridges

and cures in 10 to 15 minutes and can also be

Chemcore Expands Sink Line Chemcore has added to its popular 16-

gauge TRITAN brand of sinks. The EOS is an equal bowl 50/50 that offers a new look to

an always popular style. The ZEPHYR was

developed to fill a need for a new look to the traditional single bowl. It offers a larger sink

bowl work area, while adding a special look

to any kitchen. Chemcore also added a new line of ADA-compliant stainless steel sinks.

It includes two 50/50 sinks (undermount,

outstanding bond strength, extreme durability

and excellent impact and weathering properties.

It is also made to increase the reliability of

finished assemblies with exceptional flexibility, an ability to withstand extreme temperature

fluctuation and thermal cycling and resistance to a range of chemicals and environmental

conditions. It is now in stock and ready for sale online and by phone, fax or email.

Circle RS#13 on page 49 or visit www.isfanow.org/info.

of ADA-compliant vanity sinks in porcelain,

Eldorado Offers New Fireplace Surrounds

copper and nickel. Also among the company’s

Eldorado Stone has added the new Soho

new sinks is the 18-gauge stainless steel

Boutique profile to its line of Fireplace Surrounds.

handmade sink line called Urban Place, which

This series of handcrafted limestone fireplace

features three full-size kitchen sink styles (all

surrounds now includes nine styles. As with

using the same cutout template), two smaller

single bowls and a very unique vanity sink. All

all the profiles, the Soho Boutique is available

models are quality 304-grade stainless steel,

in three colors: Oyster Shell, Oak Barrel and Summer Wheat, in three surface finishes:

with sound deadening coating and rubber

pads. Additionally the company had expanded its Leionet brand with the new Tribute model, featuring a low divide 50/50 style.

46 • Vol. 5 / Issue 1 • International Surface Fabricators Association

composite assemblies. It is designed to offer

style). The company also offers many models

drop-in) and two single sinks (large and bar

Circle RS#24 on page 49 or visit www.isfanow.org/info.

used on a wide range of plastics, metals and

Circle RS#12 on page 49 or visit www.isfanow.org/info.

Honed, Travertine and Antique Castello. Each

profile includes legs and a mantelpiece to frame the fireplace. All designs are handcrafted of

a proprietary blend of natural limestone and

other minerals and materials. Each surround is

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Visit www.ISFAnow.org/tft or call us at (877) 464-7732

International Surface Fabricators Association • Vol. 4, Issue 1, 2011 • 47

Product News hand-finished and comes with an installation kit,

American market. The product is the result

including mounting brackets and matching trim

of collaboration between Samsung Chemical

kit material to finish the opening around the fire

(USA), Inc. and Confid, Inc., located in California.

box. They come in a variety of sizes designed

The product is the preferred seaming material

to fit most fireplace openings. Matching hearth

for bonding of Staron acrylic solid-surface

stones, raised seating hearths and mantel

sheets and edge laminations. Tested and

shelves are also available accessories.

manufactured over several years, the product

Circle RS#14 on page 49 or visit www.isfanow.org/info.

Braxton-Bragg Brings on Antiquing Brush Line Braxton-Bragg offers a full line of Viper

Antiquing Brushes, which can be used to

achieve a textured or leathered look for all

types of stone. Diamond brushes work with

harder stones, such as granite, to lower softer veins, creating an “antique” effect. Using the

brushes, fabricators can offer their customers

can also be used on a range of natural stone products. The brushes are densely packed with highly flexible nylon filaments that are treated with abrasive diamond grit. With a range of grit densities available, it is possible for fabricators or artisans to obtain anything from an opaque to a mirror polish.

Circle RS#15 on page 49 or visit www.isfanow.org/info.

has proven to provide quality, performance and fabricator satisfaction worldwide. Product benefits include quality testing and warranty backing by Samsung, superb adhesion, long shelf life, good color match, eco-friendliness (they are phthalate-free) and meeting of ISO 9001 quality standards. The adhesive is also suitable for Radianz Quartz surfaces. The Staron Limited Warranty will be extended to cover seam performance when Staron Joint Adhesive

the stone. The brushes also work with many

Samsung Staron Offers Joint Adhesives

Samsung Staron announced availability of

Radianz distributors and Confid, Inc.

radial arm machines to CNC equipment. They

Staron-brand Joint Adhesives for the North

Circle RS#16 on page 49 or visit www.isfanow.org/info.

more options when it comes to the texture of popular types of tools, from hand tools to

Circle RS#25 on page 49 or visit www.isfanow.org/info.

48 • Vol. 5 / Issue 1 • International Surface Fabricators Association

is used in accordance with the manufacturer’s instructions, and it is available from both Staron/

Circle RS#26 on page 49 or visit www.isfanow.org/info.

Free Product Information Form Or visit www.ISFANow.org/info to fill out our online form

Main: (877) 464-7732 • Fax: (801) 341-7361 • www.ISFANow.org • 165 N. 1330 W. Unit A3, Orem, UT 84057

Volume 4 / Issue 4 Get Your Free Product Information Today: For more facts on products and services, please fill out all the information below and circle the product referral numbers that are found in the magazine. Product referral numbers can be found below each advertisement. Your request will be immediately forwarded to the proper manufacturer. You can submit this form via mail, fax, email (editor@isfanow.org) or visit us online at www.ISFAnow.org/info.

Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: By providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax.

Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email.

About Your Business What category best describes your business classification? q Fabricator

q Manufacturer

q Raw Materials Supplier

q Woodworker/Cabinetmaker

q Builder/Remodeler

q Architect

q Distributor/Manufacturer of Sheet Goods q Other (please specify) ________________________

Which one category best describes your job title/function? q Owner/Partner/Corporate Management and Related Personnel q Production/Plant Management and Related Personnel q Design (includes staff designer/architect and related personnel)

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C22 Other Materials

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C12 Sealers/Polishes C13 Seaming Equipment

C03 Air Quality Equipment

C14 Sinks

C08 Material Handling Equipment C09 Prefabricated Accessories C10 Quartz Surfacing C11 Saws

Free Product Information Please circle below all of the referral numbers found in the magazine, or the category numbers found on this card that you would like more information on. Your request will be immediately forwarded to the proper manufacturer.

05

C02 Adhesives

C07 Laminate

____________________________________________________________

04

Information By Category If you want more information from several advertisers in a category, circle the category number that matches up with the category below.

C06 Hand/Power Tools

____________________________________________________________

03

q Other (please specify)

C05 Concrete Materials & Supplies

____________________________________________________________

02

q Marketing & Sales Management and Related Personnel

C04 CNC Machinery

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01

q Purchasing/Specifier and Related Personnel

C01 Abrasives

What surfacing materials do you work with?

C15 Software

C16 Solid Surface C17 Stone

C18 Templating Equipment C19 Tooling

C21 Waterjet Equipment

Classifieds Solid Surface Fabricator/Installer Wanted

Fisher Lumber Co., Inc, Wichita, KS is searching for a candidate to work full time in the Countertop Fabrication Department.

Candidate must be able to estimate material per job and be able to fabricate and install solid surface countertops for kitchens and bath. The right person MUST be willing to work well with all team members and clients. Should have 1-2 years experience, and a high-school or GED diploma. Company offers great employment benefits. Salary is dependent upon your experience. Would like to have references.

Please apply to Joe Fisher at JoeFisherLumber@aol.com

Ad Index Referral

Page

Number Number

25 Axiom. . . . . . . . . . . . . . . . . . . . . . 48 26 Beckart Environmental, Inc.. . . . . 48 23 Chemcore Industries, Inc.. . . . . . 45 19 Cosentino. . . . . . . . . . . . . . . . . . . . 5 20 Eurosoft. . . . . . . . . . . . . . . . . . . . 11 30 Integra Adhesives . . . . . . . . . . . . 52 29 International

Woodworking Fair . . . . . . . . . . . . 51 21 Karran. . . . . . . . . . . . . . . . . . . . . . 13 18 Laser Products Industries. . . . . . . 2 27 Made of Metal . . . . . . . . . . . . . . . 50 22 Pelican Sinks. . . . . . . . . . . . . . . . 24 28 Performance Abrasives. . . . . . . . 50 24 Yuh Horng Circle RS#27 on page 49 or visit www.isfanow.org/info.

50 • Vol. 5 / Issue 1 • International Surface Fabricators Association

Circle RS#28 on page 49 or visit www.isfanow.org/info.

Hygiene Furniture. . . . . . . . . . . . . 46

Circle RS#29 on page 49 or visit www.isfanow.org/info.

Circle RS#30 on page 49 or visit www.isfanow.org/info.