ISFA's Countertops & Architectural Surfaces Vol. 10, Issue 1 - Q1 2017 l

VOLUME 10 / ISSUE 1 • QUARTER 1, 2017 • SINGLE ISSUE $14.95

Industry Outlook 2017 and Beyond Page 30 Offering Value and Understanding Sales Page 36 Adding People to Your Marketing Equation Page 38 Fabricator Profile: Indeko Page 40

Annual New Colors & Materials Spotlight Taking a look at what’s new in the world of surfacing materials Page 24

IN TERN ATIO N AL SU RFACE FAB RIC AT O RS ASSO CIATIO N

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CREDITS Letters to the Editor

Photography

Countertops & Architectural Surfaces welcomes Letters to the Editor.

If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA, or the industry in general, please feel free to write to us.

Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

Please send letters to editor@isfanow.org or to Letters, ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor. Include a telephone number and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to editor@isfanow. org or mail to ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor.

Photography/graphics provided by: MS International and Indeko.

Contacting ISFA

Ryan Miller, President Adam Albee, Immediate Past President Kate Dillenburg, Vice President Mike Langenderfer, Treasurer Kelley Montana, Secretary

Phone: (412) 487-3207 Fax: (412) 487-3269 editor@isfanow.org www.isfanow.org

About This Magazine Countertops & Architectural Surfaces (2372-983X) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in September. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal.

Special rates and charges apply for orders outside of the United States.

Call for details. To subscribe, call (412) 487-3207. Printed in the United States of America. Copyright © International Surface Fabricators Association 2017. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission.

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Materials will be returned only if accompanied by a stamped, selfaddressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Gibsonia, Pa., post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers.

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4 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Magazine Credits Publisher & Editor: Kevin Cole Proofreader: Nancy Mueller-Truax Design: V2 Marketing Communications

ISFA Officers of the Board

ISFA Directors Mike Woods, Director Augie Chavez, Director Amy Miller, Director Matt Kraft, Director John Hansen, Associate Member Representative Jessica McNaughton, Associate Member Representative

ISFA Staff Bryan Stannard, Executive Director Kevin Cole, Communications Director and Magazine/Website Publisher & Editor Carol Wilhite, Operations Manager Paul Wisnefski, Account Representative Amy Kyriazis, Program Manager Lynn West, Membership Coordinator Chris Pappenfort, Trainer

Cover Photo This countertop was fabricated from MSI’s QTM Premium Natural Quartz in one of the newest colors, Calacatta Verona Quartz. This is just one of the many new colors and materials featured in the spotlight this issue.

Read more on Page 24.

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CONTENTS

Features 24 Annual New Colors & Materials Spotlight A look at the latest material colors and new

surfacing materials

30 Industry Outlook What does the industry look like in 2017 and beyond?

36 Offering Value and Understanding Sales: Your Business Lifeline Ideas to boost your sales

24

38 The Marketing Mix’s Missing Link: The 5th “P” How including people in your marketing equation can

improve outcomes

40 Fabricator Profile: Indeko A Mexican fabricator focused on professionalism and

teamwork

Departments

8 From the Editor

30

10 From the President 12 From the Executive Director 14 Calendar of Events 18 Education Connection 20 Industry News 44 ISFA News 46 ISFA Fabricator Directory

36 36

52 Product News 57 Reader Service Form 58 Classifieds/Ad Index

4

38 6 • Vol. 10 / Issue 1 • International Surface Fabricators Association

40

Check us out on social media for more regular information: Like us on Facebook at www.facebook.com/CASMagazine/ Follow us on Twitter as @ISFA.

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From the Editor From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director

A Jumble of Numbers Can Make All the Difference As I write this editorial, I find my brain spinning in a whirlpool of numbers, facts and figures.

It seems since November, I have been crunching numbers to calculate and assess many of the

to plan is planning to fail” (which can be attributed

available for free to anyone who knows where to

adage. So while it can be a painstaking, brain-

information. The government also provides overall

to Benjamin Franklin), and I’m a firm believer in the numbing task, it is a critical one.

various programs we offer through ISFA. And,

Hopefully, you have business plans — both short-

and double checked for accuracy, they must be

plans based on the information you gathered. If you

of course, once the calculations are finished analyzed.

Hopefully I am not alone in this frustrating, yet

valuable, endeavor. Anyone managing a business

should be doing the same thing. Only by analyzing our successes, and our less successful ventures, can we truly paint a picture of the state of our organization as we move into a new year.

However, before we make use of those numbers, they must be put in a logical format that allows

them to be compared and contrasted in a way that best makes sense. What was in highest demand?

What had the highest profit margin? What market brought in the most business? What was our

largest expense? The list of questions goes on and on. We can analyze our operations in dozens of

different ways to figure out our strengths and our

and long-term — and you can just update these

don’t have a business plan, I strongly suggest you research how to put one together and begin work immediately. A business plan, most importantly,

should be used to help manage your business with a specific vision and incorporates your analyses to create a path to success. Additionally, if you ever

need to take out a loan, lenders will want to you be

able to demonstrate you have created a road map to success, so they know they aren’t taking a big risk.

look, much of which shows regional and overall

forecasts for economic growth, employment and numerous sets of data broken down by industry.

You can also look to educational institutions,

research firms and trade associations for data and forecasts. Much of the information these groups

provide will be free, if you know where to look, and others may require you to pay for their research.

Some of these sources may have done much of

this work for you already. And this leads me back

to why my own mind needs a rest. This magazine puts out the only free industry outlook that’s not

specific to only one surfacing product or one path to market, as far as I know, and it just happens

Once the business plans have been updated and

our annual forecast is in this very issue (see Page

the new year, right? Unfortunately, we’re not quite

years now, and work diligently to find the right

time frames for accomplishing them — yet more

make sense. I hope you find it useful.

a budget has been established, we’re ready for

30). I have been writing forecasts for almost 20

done. The next step is to set realistic goals with

information and put it together in a way that will

numbers and figures to calculate, but also worth

However, forecasts aren’t perfect, and no matter

the effort.

how much analysis and planning you perform,

weaknesses for the year. But, before we can use

After that, there’s still more that can be done to

things can always go astray. As such, you need

planning, we must put them in context.

reasonable and/or develop contingency plans.

most likely to go wrong based on the knowledge

you understand the dynamics that may affect your

document. If things aren’t going exactly the way

our facts and figures to begin the next phase of That means we have to look at them against

previous years. This allows us to see trends in our business, as well anomalies. If our profit margin

confirm that our calculations for the new year are

to have contingencies for things that you feel are

There are many sources you can tap into to help

you’ve gathered. So, your plan must be a living

company.

you expected, you will need to make adjustments to keep you on the right track.

for the last four years was highest on sales of a

First, it is key you gather local information on your

took that spot, compare the factors involved in

city or county government, your local chamber of

numbers and putting them into a useful order may

you are allied with, like kitchen & bath outlets,

the difference.

particular product, but this year a different product that change and make a determination whether it’s

an anomaly, some internal issue or an actual trend.

The same is true of the cost side of the business.

Once this is done and we have a good

assessment, start budgeting and planning for the coming year. Of course, this further adds

service area, which may be available from your

At the end of the day, dealing with the jumble of

commerce or other business owners/managers

be a little tough and tiring, but it may also make all

builders, architects, designers, home improvement stores, distributors or any other allies you may work with to get your product and services to

You will also want regional information, if you can

numbers, the chances of a more successful year

building trends broken out by region. There are

are diminished. We’ve all heard the saying “failing 8 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Sincerely,

market.

to the numbers and calculations that the brain

has to absorb, but without a plan based on real

As always, I look forward to your feedback.

find it. A variety of companies will issue overall also numerous government statistics that are

Kevin Cole, Publisher & Editor kevin@isfanow.org

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From the President From the Desk of Ryan Miller, 2017 ISFA President

Be the Best!

“Be the best!” It’s a motto I remind myself of each and every day. It’s a philosophy and mindset that I’ve always tried to influence not only our teams at VT Industries, but also my children Gavin and Harper, to adopt. It’s the motto I hope to instill this year as the president of ISFA. I’m excited and honored to be the 2017 ISFA President. I have big shoes to fill as Adam Albee did an outstanding job as our 2016 president. In fact, all of us cannot thank Adam enough for his dedication and hard work to improve and grow ISFA. His charisma and leadership are a rare combination, and thankfully I had the opportunity to learn and grow from my many conversations and interactions with him. One of his many accomplishments was leading the effort of creating ISFA China. So once again, THANK YOU Adam for all of your hard work and for your leadership last year! I’m glad you are on the board one more year to provide us additional guidance.

I’m also excited that Bryan Stannard has accepted the position of ISFA Executive Director.

He previously held the title of ISFA Membership Director. Bryan has served a variety of roles in the surfacing industry including surfacing manager for ITW Polymers Sealants North America, commercial manager for DuPont and strategic account manager for IPS. He also served three years as an associate board member with ISFA and has been a member of ISFA since its inception. We are very fortunate to have him lead our organization moving forward.

I want to take this opportunity to recognize the rest of our outstanding staff at ISFA: Carol Wilhite, Amy Kyriazis, Lynn West and Chris Pappenfort. Thank you for your efforts and continued drive to improve our organization for our members. Also, let me specifically thank Kevin Cole for living and breathing ISFA each and every day. As Communications Director and editor of our magazine, Kevin brings a level of 10 • Vol. 10 / Issue 1 • International Surface Fabricators Association

commitment and passion to the industry and our organization that sets the tone for all of us.

I encourage everyone to attend at least one of

each of these events in 2017! By March 31, we

will also announce our next ISFA Annual Meeting

Please help me also in welcoming our new, first-year board members: Augie Chavez, of Gecko Solid Surface Solutions; Amy Miller, of L.E. Smith; Matt Kraft of Custom Marble Inc.; and Steve Stoddard of Advanced Surfaces, Inc. You all have been nominated and chosen by your peers to join the leadership of the organization and help give back to our industry and members.

Thank you for your acceptance and commitment!

China has been an amazing undertaking. The

My three main goals for ISFA this year are:

sharing of knowledge, ideas and products. I will

1. Maintain and grow our U.S. membership base by focusing on providing services and educational opportunities that add value to the industry and our members’ businesses and identifying and creating networking opportunities 2. Support our most recent international extension of ISFA: ISFA China 3. Pursue and evaluate additional international opportunities

location and details. I cannot wait to see many of you there this fall.

2. Support ISFA China. The addition of ISFA

sharing of ideas between the board of directors

and our new peers in China has been invaluable.

As we support this new extension of ISFA,

the entire industry will grow and reap from the

personally be traveling over to the Xiamen Stone Fair in March, and I am working on setting up a meeting to visit with the board of directors for ISFA China.

3. Pursue and Evaluate Additional

International Opportunities. The Board of

Directors and Bryan have been approached by many different countries and groups inquiring

about the opportunity to start a branch of ISFA for their markets. We will continue to evaluate

… and these goals relate 100 percent back to our mission statement which is: To help ISFA members become more profitable in their businesses by promoting them and the products and services they offer, providing education to help them become better craftsmen and strong business leaders and improving the industry through standards, professionalism and honesty.

each of these opportunities and ensure they are

Let me briefly touch base on each of these goals.

Please do not hesitate to reach out to me, the

1. Maintain and Grow our Membership Base. This will be our first goal and the one we most focus on in 2017. We will continue to offer our CEO/Upper Management Gatherings program along with fabrication training classes throughout the year. Our next CEO/Upper Management Gathering is in March hosted by one of our new board members, Augie Chavez. We also have a Quartz and Stone Total Fabrication Training event scheduled in March.

carefully vetted.

With these goals, an amazing staff and a Board of Directors that is committed to giving back to the industry, I’m very excited about what ISFA can provide in 2017. The presidential election is finally over and based on most economic

forecasts, 2017 is set to be a prosperous year. board of directors and/or anyone on the staff.

We are committed to helping your companies “Be the Best” in 2017.

Best wishes for a safe and prosperous 2017!

Ryan Miller, ISFA President rmiller@vtindustries.com

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From the Executive Director From the Desk of Bryan Stannard, Executive Director

Looking Ahead Dear Colleagues, Welcome to 2017.

As the new executive director of ISFA, I am

excited about the possibilities. I always look forward to the new year and the immense

promise it holds. As such, I wanted to take this opportunity to lay out my/the long-term vision for the association.

First and foremost ISFA is and will continue to be serving our members — both fabricators

and associates. This is our main priority and what we try to do for you every day through everything we do.

Our next priority is membership growth. In 2016 we expanded ISFA into China. We have made many friends and found many opportunities there. Bringing business owners together

from all over the world is a remarkable thing to witness. Our partnership with ISFA China

allowed us to further expand our reach across

the globe. We now add China to the members

we already have in Canada, Spain, Italy, United Kingdom, Mexico, United Arab Emirates, Russia, and the list goes on …

We are having more CEO/Upper Management Gatherings this year, with the first two taking

place in San Antonio, Texas, and Boston and a

strong possibility of more to be announced. As

with the architectural and design community,

gets better than the last and strongly believe

business.

I have personally witnessed, every roundtable that the one in March in San Antonio is going

to be the best so far. However, we will continue to improve our education sessions so you get the best knowledge and networking possible from them.

which in turn can help you to grow your

We will also continue to grow Countertops

& Architectural Surfaces magazine and are

fortunate to have the great staff that contributes to making it better every issue. Please read the insightful articles and the fabricator member

We have also formed a partnership with the

spotlight we have put together for you. We

Association (NBMDA). This will bring the

magazine that I believe is the best in the

and offer more educational and networking

And before I wrap up here, I want to remember

North American Building Materials Distribution

work very hard to provide you with a quality

members of both associations closer together

industry.

opportunities. This is something I’m extremely proud of as it brings more of us together who

share a common bond — the surfacing industry.

We are also excited about our movement

toward an all on-site fabrication program. This allows our members to have the fabrication in

their facilities and cuts down the cost of travel

for all involved. We have had sessions in places all over the country, from Alaska to even a

to thank our new board, who volunteer their time to make ISFA a better organization.

I look forward to building relationships with

you, so track me down at Coverings, send me an email or give me a call. I would truly enjoy getting to know you better.

May 2017 be a year of success for you, your family and your business.

prison in California.

We have new continuing education unit (CEU) sponsors and are looking forward to growing

our AIA certified CEU library. If you are unaware about this member benefit, please contact me.

You should be using these to better connect

Bryan Stannard, ISFA Executive Director bryan@isfanow.org

It’s more than just learning how to be more profitable, saving money on the bottom line and getting great referrals and discounts.

Call ISFA today and find out how to make your world a better place.

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12 • Vol. 10 / Issue 1 • International Surface Fabricators Association

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Special Section

Calendar of Events

Xiamen Stone Fair 2017 March 6 – 9 Xiamen, Fujian, China +86 592-595-9691

MIA+BSI Industry Education Series May 11 Chicago, Ill. (440) 250-9222

Marmomacc 2017 Sept. 27 – 30 Verona, Italy 045 829 8111

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone March 7 – 8 Virginia Beach, Va. (412) 487-3207 www.isfanow.org

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone May 16 – 19 Virginia Beach, Va. (412) 487-3207 www.isfanow.org

MIA+BSI Industry Education Series Oct. 5 Tulsa, Okla.

(440) 250-9222

MIA+BSI Industry Education Series Hosted by MSI March 9 Houston, Texas (440) 250-9222 Fishstone Precast Concrete & GFRC Training March 16 – 17 Crystal Lake, Ill. (815) 276-0299 ISFA CEO Roundtable Hosted by GECKO SSS March 28 – 30 San Antonio, Texas (412) 487-3207 info@isfanow.org www.isfanow.org 2017 MIA+BSI Convention April 1 – 4 Daytona Beach, Fla. (440) 250-9222 Coverings 2017 April 4 – 7, 2017 Orlando, Fla. (703) 539-5504 www.coverings.com CMA Regional Meeting April 10 Schaumburg, Ill. (866) 562- 2512 MIA+BSI Industry Education Series April 27 Memphis, Tenn.

(440) 250-9222 CMA Regional Meeting May 3 – 4 Northern California (866) 562- 2512 East Coast Builders Conference May 4 – 5 Atlanta, Ga. (214) 566-8764

Interzum 2017 May 16 – 19, 2017 Cologne, Germany 49 221-821-2200 MIA+BSI Industry Education Series Hosted by MSI June 1 Jessup, Md. (440) 250-9222 ISFA CEO Roundtable Hosted by JCW Countertops June 6 – 8 Woburn, Mass.

(412) 487-3207 info@isfanow.org www.isfanow.org MIA+BSI Industry Education Series June 22 Livermore, Calif.

(440) 250-9222 Dwell on Design LA June 23-25 Los Angeles, Calif.

(323) 930-7930

CMA Regional Meeting Oct.18 Lancaster, Pa. (866) 562- 2512 MIA+BSI Industry Education Series Hosted by MSI Nov. 2 Austell, Ga. (440) 250-9222 Concrete Décor Show Nov. 6 – 10 Palm Harbor, Fla. (877) 935-8906 Greenbuild Nov. 8 – 10 Boston, Mass.

(972) 536-6363 ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Dec. 5 – 8 Virginia Beach, Va. (412) 487-3207 www.isfanow.org

AWFS July 19 – 22 Las Vegas, Nev. (800) 946-2937 MIA+BSI Industry Education Series Hosted by MSI July 20 Norwood, Mass.

(440) 250-9222 MIA+BSI Industry Education Series Hosted by MSI Sept.14 Aurora, Colo.

(440) 250-9222 ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Sept. 19 – 22 Virginia Beach, Va. (412) 487-3207 www.isfanow.org

14 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Submit your event for consideration in Calendar of Events by emailing Editor Kevin Cole at kevin@isfanow.org.

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OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

Education Connection ISFA has continued to see high levels of demand for its ISFA On-Site Training program in which an ISFA-certified trainer travels to the trainee’s location and trains a whole group of their employees in best-practice fabrication techniques. Currently the program is focused on training in solid surface fabrication, but it will be expanded into quartz/stone fabrication once an infrastructure for the training is in place.

Hands-on fabrication techniques are a big part of the ISFA ON-SITE training program.

Another Satisfied Customer Event Planning, Development and Execution Company Participates in ISFA On-Site Training Program to Much Success ISFA On-Site is customized to meet the needs of a specific business or organization.

Basic fabrication instruction includes product orientation, safety, tooling, inspection, shop layout, templating, cutting, seaming, edge treatments, sink and bowl mounting, cutouts, backsplashes, thermoforming, finishing, basic repair, material support, overhangs, inlays and installation. More advanced instruction includes manufacturers’ specific fabrication/installation requirements. The benefits include: allowing staff to train in the actual environment where work will take place using their own tools; no loss of travel days and less expense for travel for one trainer than a whole group of students; and an on-site assessment of needs, just to name a few.

international provider of cutting-edge event and media technology, scenic design and room-inroom solutions.

While the training was held for only nine of the employees that work in the Oregon location, altogether, the overall company employs more than 500 worldwide and handles more than more than 3,000 events, trade shows and exhibitions annually. Having worked

The training usually runs two to three days, depending on the needs of the trainees, and includes both classroom-type training and actual hands-on fabrication. When finished, participants get certificates showing they have completed a professional training program.

The Latest Students The most recent participant in the program was a company called Satis&fy LLC at its Portland, Ore., facility. The company, which has 10 locations around the world, is a leading 18 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Hands-on fabrication techniques are a big part of the ISFA ON-SITE training program.

successfully with such prominent clients as Nike, Hurley, Michael Jordan, Oakley, Columbia Sportswear, Sorel and Swarovski has given the company a stellar reputation.

It’s the company’s focus to turn creative ideas into tangible realities. “We strongly believe that ‘impossible’ is merely an opinion and not a fact. To achieve the impossible, you need to bring a lot to the table: a variety of media, interdisciplinary methods, and committed, creative people. We have it all under one roof,” said Danika Duren Goldstein, a project management team leader at Satis&fy.

“Consistency is key, and our service model, the ‘one-stop solution,’ is our way of promising unprecedented quality and peace of mind to our clients. Our project managers, planners, multimedia specialists, set designers, architects, carpenters, industrial designers and logistics specialists all have one quality in common— they strive to conquer the impossible.”

The company’s one-stop solution is an idea of packaging integrated technical consulting, planning and implementation for professional events that focuses on support along every step of the way. This offering encompasses classic technical services, such as lighting, audio and video support, and extends to scenic

OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

More advanced classes may include assistance with CNC machinery, specific requirements of manufacturers and shop layout.

Learning to create inlays, such as with these intricate company logos with black on white, are par for the course.

and interior design, furniture, graphics, exhibit construction and custom builds.

The Result

“In its simplest form, Satis&fy’s focus is on executing premium events for clients that demand excellence,” explained Duren Goldstein. “From the early stages of planning to the event’s conclusion, our team delivers world-class service every step of the way, while seamlessly incorporating leading technology and unparalleled scenic design into every job. We link industry specialists from various disciplines, cutting-edge equipment and modern transport logistics to ensure your event is executed flawlessly—from start to finish.”

She went on to describe how the company is made up of firm believers that when it comes to knowledge, more is better, and as such, that was why choosing to incorporate solid surface fabrication capabilities into the company’s repertoire of skills was a no-brainer.

“By growing and adapting to incorporate cutting-edge fabrication into our workflow, we’re able to make good on the promise that drives our company: the “one-stop solution” service model,” she said. “Having solid surface fabricators on our team not only adds another dimension to the service we’re able to offer, it opens doors to work with clients that understand and value the quality and craftsmanship tied to the material. Simply put, the ability to now tackle solid surface tasks inhouse further sets us apart from the rest.”

In the end, Satis&fy was pleased with the results of the training, and ISFA was glad to have another member as part of its growing network. When asked how she felt about the training program, Duren Goldstein answered, “The level of professionalism and experience that came with the ISFA’s On-Site training program can’t be overstated. The confidence, helpfulness and comfort with the materials our instructor brought to the table spoke volumes about his dedication to the product and training course — not to mention his flexibility and sense of humor while braving a Portland snowstorm of historic levels.

“Without a doubt, we would recommend ISFA’s solid surface training program to other companies looking to expand their capabilities,” she continued. “Keeping in line with our company’s dedication to sustainability and a greener future, we couldn’t be happier with the added benefit solid surface fabrication brings: high-quality creations that can stand the test of time.”

All participants are awarded certificates when the course is completed showing that they have had professional training. Here trainer Chris Pappenfort presents the certificate to Tim Taunton of Satis&fy.

Those interested in either on-site or TFT solid surface training can get more information by contacting Operations Manager Carol Wilhite at the main ISFA office by emailing carol@isfanow.org or calling (412) 487-3207.

For more information about Satis&fy, visit www.satis-fy.com.

International Surface Fabricators Association • Vol. 10 / Issue 1 • 19

In the Industry CountertopResource.com Hires Industry Veteran Chad Thomas as Sales Director

Clio Holdings Acquires Top Master Clio Holdings, LLC of Birmingham, Mich.,

CountertopResource.com hired Chad Thomas, a well-known personality in the countertop/surfacing fabrication industry as sales director. The website is an information portal for professionals in the countertop industry and its subsidiaries. Thomas has more than 15 years of experience in the countertop and surfacing industry, having started at Integra Adhesives in 2001, in sales and product development. In 2010, he left Integra to found Gluewarehouse. com, an e-commerce start-up. In his new role, he will be assisting suppliers and manufacturers of countertop and surfacing-related products to develop their audience and marketing programs. Thomas will also handle sales related to CountertopResource.com’s companion website GreenSurfaceResource.com.

acquired Top Master, Inc. of Kansas City, Kan., expanding its footprint of regional countertop fabrication businesses to eight states. Top

Master, a portfolio company of CID Capital, Inc. of Indianapolis, Ind., is a designer, fabricator

and installer of custom countertop products,

including granite, quartz and solid surface, used in both residential and commercial applications.

Founded in 1984, Top Master has operations in five locations primarily serving Kansas, Iowa, Missouri and Nebraska. It works through big box home improvement stores, kitchen and

bath dealers, homebuilders and commercial

contractors. Clio was founded in 2016 with a

vision to create an industry leading supplier and fabricator of countertops, providing the capital and operational expertise to implement best practices across the industry.

Coverings 2017 Offers Free Fabricator Educational Sessions

more than a $40 million investment, the Triton Stone Group will continue the tradition set

forth by Triton Stone Group of New Orleans by operating as a women-owned business

with the two Jensen sisters at the helm. Katie Jensen Peralta will serve as president and Rachel Jensen Jones as vice president.

SolidSurface.com Recognized as Top 300 E-Commerce Company SolidSurface.com was named by Internet Retailer and B2BeCommerceWorld.com as one of the top 300 B2B (business to business) e-commerce companies for the second consecutive year. The

A new 22,500-sq.-ft.distribution facility will be

company was ranked 39th in the Hardware/Home

Stone Group gained five new locations as a

Retailer magazine also recognized SolidSurface.

Little Rock, Ark.; Knoxville, Tenn.; Huntsville,

for the past four years. B2B E-Commerce

to Industry Standards, Guidelines and Best

it owns and operates nine U.S. locations

category are expected to grow by 28 percent,

Tile Installations; Silica Exposure and Employee

and Baton Rouge, La.; San Antonio and

year) mainly because of the continued strength of

A Historical Perspective; State of the Industry

Richmond, Va.; Raleigh, N.C. and Charleston,

30.8 percent in 2016. Its customer base is now

built on Port of New Orleans property. Triton

Improvement Industry. Additionally, Internet

result of this acquisition — Southaven, Miss.;

com as a Top 1000 general e-commerce website

stone professionals, including: Critical Changes

Ala.; and Birmingham, Ala. Additionally,

companies in the Hardware/Home Improvement

Practices; Crossing the Bridge to Natural Stone

across the Southeast including New Orleans

to more than $13 billion (up from $10 billion last

Safety in the Stone Industry; Stone Trends:

Austin, Texas; Mobile, Ala.; Portsmouth and

the housing market. SolidSurface.com itself grew

— Impact of the Natural Stone Promotional

S.C. It employs 218.

roughly two-thirds commercial and B2B sales.

This year’s Coverings event takes place April 4 to 7 in Orlando. As part of the show, there

will be a variety of free technical and practical education sessions created specifically for

Campaign; Managing a Family Business;

Perspectives in Benchmarking; Attracting

More Designers to Your Showroom; Natural Stone Supplier-to-Buyer Manual: Creating International Standards for Importing and

Exporting; Women in Stone Speed Mentoring & Leadership Workshop; Fabricator Appreciation Day Tour: New and Innovative Products from

the Marketplace (Pre-registration required); and Fabricator Appreciation Day Luncheon: Build a KickA$$ Culture and Watch Your Profits Soar (pre-registration required).

Triton Stone of New Orleans Acquires Triton Stone Group Brand Triton Stone Group of New Orleans announced the acquisition of Triton Stone Group Brand. It will now be referred to as Triton Stone Group and its headquarters will relocate to New

Orleans from Southaven, Miss. Following 20 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Cosentino Group Gathers Top North American Customers Cosentino Group held its annual “Cosentino 100” convention in Puerto Vallarta, Mexico, for its leading North American partners and customers. This year’s event was the biggest so far, drawing 340 attendees representing 126 U.S. and Canadian fabricators and Cosentino customers, various professional associations, and 14 machinery and tool suppliers. The conference presented the company’s main strategies, new products and new advertising campaign, “Tops on Top,” endorsed by supermodel Cindy Crawford. Francisco Martinez-Cosentino, the company’s president, thanked attendees for contributing to the company’s year-over-year growth and emphasized that “we are committed to differentiation as a competitive strategy.”

NKBA Announces 2017 Chairman and Board of Directors The National Kitchen & Bath Association (NKBA) announced its 2017 Board of Directors. They will work with CEO Bill Darcy to guide the

association. They are led by NKBA Chairman

Lorenzo Marquez, vice president of marketing at Cosentino USA, and include Chris Terrill, CEO

of HomeAdvisor; Mark Kovich, vice president of sales and marketing for Waypoint; Neil Bailey,

Wall Street analyst conference call. According to

Interim CEO Yonathan Melamed, the partnership will center on a new product called “Transform

by Caesarstone.” The product is a 1.3cm quartz surface designed to overlay other countertop materials as lower cost retrofits. The material

president of business development for Ferguson.

now, but will eventually move to SCIGRIP.

Houzer Awards RJS Associates as 2016 Rep of the Year

significantly to the company’s sales until 2018.

SCIGRIP, a manufacturer of specialty

Young Huh, LLC; and Steve Petock, senior vice

outlets. Manufacturing will remain in Indiana for

don’t expect the new product to contribute

Steve Joseph, chief product officer for Side

Patricia Davis Brown, LLC; Young Huh, owner of

the current Glue Boss and SCIGRIP distribution

partnership with IKEA, and company officials

SCIGRIP Announces Acquisition of Glue Boss

Chef; Patricia Davis Brown, CKBD, owner of

remain, with products available for order through

will reportedly not be offered via the company’s

president of Smallbone of Devizes; Emilee

Chappell, director of marketing for TOTO USA;

and acrylic surfaces. The Glue Boss name will

In appreciation of outstanding sales achievement,

methacrylate adhesives, has acquired Glue

performance

Boss Incorporated. Glue Boss will join Integra

Adhesives and Glue Warehouse, which have both

and growth,

been bought out in recent years. Headquartered

Houzer recognized Robert Sapienza and RJS

name in the manufacture and supply of surfacing

Sapienza’s skills, work ethic and professional

StoneBond brands that can be used to bond

sales since taking on representation of Houzer

Caesarstone to Partner with Lowe’s

in Elkhart, Ind., Glue Boss is an established

Associates as 2016 Houzer Rep of the Year.

The addition of Lowe’s, the North American Big

adhesives with its SeamPro, SeamBoss and

virtues are responsible for a twofold increase in

quartz, granite, marble, sintered stone, porcelain

in Illinois and Indiana.

Box chain, as a new sales channel for publicly

traded Caesarstone was recently announced at a

Circle RS#10 on Reader Service Page or visit www.isfanow.org/info. ISFA Members since 2004 International Surface Fabricators Association • Vol. 10 / Issue 1 • 21

In the Industry NAHB Names Michael Menn 2016 Remodeler of the Year

NBMDA Announces 2017 Board of Directors

The National Association of Home Builders

The North American Building Material

Distribution Association (NBMDA) announced

(NAHB) honored Michael Menn, CAPS,

the organization’s 2017 Board of Directors.

CGP, CGR, a remodeler and architect from Northbrook, Ill., with its highest annual remodeling achievement award, the 2016 NAHB Remodeler of the Year. The award recognizes superior business management, exemplary NAHB involvement at

Groves Releases 2017 Stone Handling Catalog

OHARCO, Omaha, Neb. Distributor Directors

are: Jamie Barnes of McKillican International,

Edmonton, Alberta; Don Lorey of E.B. Bradley, Los Angeles; Jon Minnaert of Aetna Plywood,

and a variety of fabrication tables and storage/ material handling products for granite, quartz and other slab and countertop related materials.

It can be downloaded at Groves’ website or mailed upon request.

Jeffersontown, Ky.

The 2017 Vitória Stone Fair, the largest stone

Falls, S.D.; Vice President Missy O’Daniel of

and Immediate Past President Bill Sauter of

Systems. The catalog features new products

Texas; and David Noe of Rev-A-Shelf,

Michael Donnelly of Metro Hardwoods, Sioux

Supply, Pinellas Park, Fla.; President-Elect

Moriarty of Atlantic Plywood, Woburn, Mass.;

Stone Storage, Fabrication and Transportation

Mike Purtell of M.L. Campbell, The Woodlands,

Vitoria Stone Fair Canceled at the Last Minute

remodeling industry.

Groves Incorporated released the new 2017

of Arauco North America, Markham, Ontario;

They are President Ray Prozzillo of A&M

Web-Don, Charlotte, N.C.; Treasurer Wayne

all levels and outstanding contributions to the

of Majure Data, Milton, Ga.; Kevin Shotbolt

Rockford, Ill.; Steve Petersen of Lumbermens, Grand Rapids, Mich.; and Bill Stokke of

Holdahl Co., Plymouth, Minn. Manufacturer/

Service Provider Directors are: Tim Atkinson

of Wilsonart, Temple, Texas; Matthias Bulla of

Grass America, Kernersville, N.C.; Jim Houser

industry event in South America, was canceled on Feb. 10 in the face of local unrest and

concern for exhibitor/visitor safety. The show was cancelled just four days prior to its

opening, which was scheduled for Feb. 14,

after police patrols stopped and more than 130 were killed in fights on the street. The annual expo will not be rescheduled this year. An

announcement on the event organizer’s website stated, “This decision was made considering

the multiple requests sent by the exhibitors and visitors … with the purpose of preserving the

safety and integrity of our customers, exhibitors and visitors.”

Circle RS#11 on the Reader Service Page or visit www.isfanow.org/info.

22 • Vol. 10 / Issue 1 • International Surface Fabricators Association

TigerStop Hires Rakesh Sridharan as New CEO

with its project ENIGMA in Barcelona, Spain.

ENIGMA is a high-end restaurant with a complex design that included kitchen islands with organic

TigerStop LLC hired Rakesh Sridharan,

geometric shapes, sloped vertical paneling and

formerly of the Leatherman Tool Group, as the The company’s founder, Spencer Dick, said that

Neolith by TheSize Announces Fabricator of the Year

2016 was TigerStop’s strongest year in its 21-

Neolith, a compact sintered surface supplied

company’s new CEO of worldwide operations.

year history and that Rakesh can help guide and continue the growth. Dick will focus his efforts on new product innovation.

by TheSize, announced the Top Fabricator of

doors, drawers and appliance spaces. Fabrication involved tiling the kitchens and installing the countertops, stove hoods and furniture for the kitchen and the bathrooms. A custom pattern was developed for the project. The greatest technical

the Year winner from its design contest. Jaime

difficulties included islands that were not at

Rodón Martínez, J.J.RODON S.A, took the honor

straight angles, but rather rounded and conical.

Circle RS#12 on Reader Service Page or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 10 / Issue 1 • 23

New colors and materials spotlight Aristech Aristech Surfaces is introducing 12 all-new

architectural and design materials

under the Studio Collection™ by

AG&M MetroQuartz

Avonite Surfaces brand. The collection features

Architectural Granite & Marble (AG&M) launched four new colors in its MetroQuartz line with whites, grays and veined marble styles: Absolute White, Calacatta Lucca, Bardiglio Vecchi and Latinum. The new colors provide soft hues in line with the current trend demand for a true marble look.

translucency and terrazzo-inspired looks that bring

Circle RS#50 on page 57 or visit www.isfanow.org/info.

designs with movement and texture, ultra-

a unique aesthetic for interior design. According

to the company, these newly formulated polymer materials combine a striking design look with

a formable, repairable and seamable surface.

Applications include room dividers and partitions, store fixtures, column wraps, illumination,

countertops and accent pieces where lighting and aesthetics are key elements of design. Twelve

new colors are categorized into three collections.

The Elements Series includes the new translucent

veined colors Tempest, Ocean Breeze, Jet Stream, and Rose Quartz; the Mosaics Series includes

Terrazzo and Crushed Garnet; and the Frosted

Glass Series includes Citron, Harbor Fog, Catalina, Pewter, Grenadine and Pure Aqua. Custom

colors are also available through the company’s

Akrilika

Chromatix™ program.

Circle RS#53 on page 57 or visit www.isfanow.org/info.

Akrilika launched a unique line of custom-made solid surface sinks with stainless steel bottoms that combine aesthetics and durability. The launch is parallel to its launch of four models of 18-gauge handmade stainless sinks.

Circle RS#51 on page 57 or visit www.isfanow.org/info.

Arborite Arborite has a line of high pressure laminate with designs inspired by nature, including recent additions such as Modern Cherry, Elm and Safari. Each design has GREENGUARD certification.

Circle RS#52 on page 57 or visit www.isfanow.org/info.

24 • Vol. 10 / Issue 1 • International Surface Fabricators Association

panel created in three dimensions through a proprietary process. The thermoformed process creates deeply textured patterns that offer more than 45 different finishes that mimic wood grain, patinas and metals. All new finishes are available in both 4- by 4-ft. and 4- by 10-ft. sizes.

Circle RS#54 on page 57 or visit www.isfanow.org/info.

Caesarstone The new Transform

by Caesarstone is a custom 13mm quartz overlay that’s applied over existing countertops, giving an update without the time, tear-out and cost of a full kitchen remodel. Customers provide basic measurements and a date and time for fabricator consultation. Fabricators measure the spaces and provide a project estimate. Transform is installed in a matter of hours. The material is intended to overlay any countertop; however, uneven surfaces and over-mount sinks may require additional kitchen installation or fabrication service. Initially offered in 12 colors and five edge profiles it will reportedly be offered through a new partnership with Lowe’s home improvement stores and will not be offered at IKEA. Also launched were two new colors of standard Caesarstone quartz surfacing: White Attica, a combination of black and white shades with a touch of delicate gray; and Georgian Bluffs, a shade of gray with gentle veining.

Circle RS#55 on page 57 or visit www.isfanow.org/info.

ATI Decorative Laminates ATI Decorative Laminates introduced four new MirroFlex™ finishes:

Vintage Metal, Bronze Strata,

Steel Strata and Diamond

Brushed were made available

for MirroFlex Structures as well

as flat sheets. MirroFlex is a

decorative thermoplastic

Domain Industries The Majestic Collection is the latest addition to Domain Industries offering of Affinity Surfaces solid surface products. Made of 100

percent acrylic, it has the look of natural stone.

The collection has nine solid surface colors available in full and half sheets. Majestic includes colors with random veined patterns, marbling effects and translucent chips. Every color in the collection is different from sheet to sheet, varying slightly in color tones and pattern disbursement. The product has a 10-year limited warranty, can be fabricated virtually seamless, is stain- and scratchresistant, is renewable, easy to clean and maintain, is nonporous, which inhibits bacterial growth, and is food safe and SGS certified.

Circle RS#56 on page 57 or visit www.isfanow.org/info.

Eco Crush Eco Crush, LLC manufactures and fabricates sustainable engineered stone. The slabs are both durable and attractive while containing high levels post-consumer recycled content.

The company’s proprietary manufacturing process and unique aggregate blend creates a natural-looking slab that can be used for countertops in the kitchen or bathroom. Slabs of Crush are 2cm, measure 60 by 108 in. and contain at least 88 percent post-consumer recycled content, including concrete, window glass and rock, held together by a unique bio resin. The variety of materials in it make it slightly porous, like natural stone, so a wipe-on granite sealer is recommended. It’s available in 20 patterns in three collections.

The Original Collection includes Arctic, Canyon, Dune, High Desert, Portland Grey, Sage, Snow Leopard, and Twilight. The AG Collection uses only recycled glass in a resin binder, giving it a smoother look, and it includes five colors: Glacier, Graphite, Mist, Old Mill and Winter. The Timeless Collection is primarily finer crushed broken glass, giving it a sandy appearance. This collection comes in Blizzard, Coal, Fallen Timber, London Fog, Mink, Nimbus and Pismo Dunes.

Circle RS#57 on page 57 or visit www.isfanow.org/info.

Ege Seramik Ege Seramik has brought its unique “Long Island” collection of glazed porcelain tile to North America. It emulates the look of natural wood while offering the durability and easy maintenance of tile. Available in four colors (White, Beige, Grey and Brown), this 6- by 36-in. plank tile is suitable for both indoor and outdoor residential and commercial applications. The tiles won’t fade and repel liquid, eliminating problems with staining, mold and warping.

Circle RS#58 on page 57 or visit www.isfanow.org/info.

Federal Brace Federal Brace added Stainless Steel Countertops to its catalog of designer supports and shelves. Customers can order their own custom countertops by contacting the company with their specific installation needs and sizing information, and will quickly receive an accurate quote and expert assistance.

A solid island countertop is available online to purchase in a standard 50 by 26 by 1.5 in.

According to the company, the countertops are antimicrobial, stain-resistant, heat-proof and easy to clean. The countertops are made in America.

Circle RS#59 on page 57 or visit www.isfanow.org/info.

Formica Formica Corporation introduced several new products such as Formica® Writable Surfaces, offering durable chalkboard and markerboard surfacing in six designs. After writing on them, they can be wiped clean. They are suitable for both horizontal and vertical applications. Also new are four 180fx® large-scale laminate stone

designs: Fantasy Marble, a stream of pewter, sand and earth tones; Azul Aran, variations of blue-gray veins on white; Blue Flower Granite and Silver Flower Granite, swirling patterns of quartz crystals with earth-toned lines. Additionally there are seven new colors in the Residential collection: White Bardiglio, a neutral gray with white highlights; Silver Shalestone, a blended breccia design in varying grays; Geriba Gray, a charcoal with mid-tone gray crystalline; Star Dune, latte tones with tiny particles of browns and grays; White Marble Herringbone, a look of Carrara marble combined with herringbone pattern; Silver Oak Herringbone, gray paired with an oak wood look; and Planked Urban Oak, a weathered wood design. The company introduced a new laminate texture called Infiniti, which is a smooth matte finish with a low gloss and resistant to fingerprints while remaining post-formable. Twenty colors are available with the new finish.

Circle RS#60 on page 57 or visit www.isfanow.org/info.

Hanex Solid Surface Hanwha Surfaces introduced the Stratum Collection by Hanex Solid Surfaces, the company’s solid surfaces division. The collection’s six new colors fuse versatility with International Surface Fabricators Association • Vol. 10 / Issue 1 • 25

beauty, inspired by diverse conversations with architects and designers to create innovative commercial and residential acrylic surfacing.

Styles include soft veining and movement that adds a sophisticated element to interior spaces.

Six colors and patterns in the collection are: Clara, a serene white color; Marelinho, with soft touches of realistic veining twisting through a warm sand color; Nublado, with a drifting wavy pattern and light gray palette; Adosia, a silky gray base with soft, rippling notes; Moreno, featuring earth tones and flowing strata; and Grenicio, with gray coloring and wispy veining.

The surfaces are stain-resistant and nonporous, making them suitable for commercial applications.

– all while absorbing sound. EchoPanel, made from recycled water bottles and PET, introduces sound absorption and style into nearly any space and is available in panels, partitions, systems and tiles.

Circle RS#61 on page 57 or visit www.isfanow.org/info.

KRION™ Porcelanosa Solid Surface collection has been expanded with five new designs that incorporate flecks that emulate precious metals like gold or copper. Various-sized flecks are integrated in the material in the style of the metal particles found in rocks. The new colors are: White Copper, with a white background speckled with pale-colored and copper-like flecks; Sand Copper, with a sand-colored background dotted with white, gray, black and copper-like flecks; Dark Copper, with a taupecolored background speckled with copperlooking and taupe-like flecks; Grey Gold, with a bluish-gray background dotted with golden, black, white and transparent flecks; and Black Gold, with a black background dotted with golden and transparent flecks of varying sizes.

InteriorArts InteriorArts has added six new colors to its line of Cracked Cement high pressure laminate.

The Cement finish patterns are part of the InteriorArts collection of more than 90 colors/ patterns. They are all GREENGUARD certified for low VOCs and available in 4- by 8-ft. sheets suitable for vertical use in interior spaces.

will maintain its color over time and offers a total of 29 surfaces.

See our ad on Page 52 Circle RS#65 on page 57 or visit www.isfanow.org/info.

Lapitec

Circle RS#63 on page 57 or visit www.isfanow.org/info.

KRION

See our ad on Page 27 Circle RS#64 on page 57 or visit www.isfanow.org/info.

Lapitec® launched Urban, a new collection of full-body sintered stone slabs with new finish inspired by four cities: Brooklyn, London, Rome and Casablanca, each with its distinctive architectural style. Available in three thickness — 12mm, 20mm and 30mm — the new collection aims to become the go-to product for large size surfaces such as building façades and walls. Brooklyn is an interpretation of colors and shades of iron alloys. London is the most metropolitan color: ash gray with hues that draw inspiration from the classic shades of London smog. Rome is a suffused, warm color.

Casablanca is a pale and pure ivory finish.The new Urban finish retains the technical properties of sintered stone. The large-sized slabs are of calibrated thickness and share identical colors from one lot to the next. Lapitec is also scratch-proof, nonslip, and resistant to low temperatures, salt spray atmospheres and UV radiation. According to the company, Bio-Care technology gives the material photocatalytic properties capable of maximizing the building’s performance in terms of environmental impact.

Circle RS#66 on page 57 or visit www.isfanow.org/info.

Circle RS#62 on page 57 or visit www.isfanow.org/info.

Kirei The new EchoPanel acoustic color line from Kirei brings designers and architects the capability to design beyond the norm. The new palette, featuring colors like Lime Splice and Sage, offers a wide range of design capabilities 26 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Laminam

LG Viatera

Designed especially for the world of large, high-end kitchens, Laminam introduced the CAVA Series of 1,620 by 3,240 by 12-mm-thick porcelain slabs. The product is hygienic, easy to clean, resistant to mold and fungi, fire- and heat-resistant, resistant to wear and scratches, as well as cleaning products and detergents. It is suitable for both interior and exterior projects,

LG Hausys introduced four new styles of its Viatera quartz surfacing product in its Musica Collection with a combination of large movement and marble-like patterns and shades of earth and rock. The new colors are: Lento, a smoky gray with hints of beige tones; Clarino, a polished white background with gold veins; Quartet, a spectrum of subtle shades of gray;

and Waltz, a beige background accented with brown and white marbling.

material for commercial applications where aesthetic design is the primary consideration

Circle RS#67 on page 57 or visit www.isfanow.org/info.

Circle RS#69 on page 57 or visit www.isfanow.org/info.

Maqstone

Lotte Advanced Materials

Livingstone Livingstone, a US Surface Warehouse company, introduced eight new colors to its “Smart Palette,” a large selection of the popular and specified solid surface colors. From rich veining to contemporary styling, Livingstone has products designed to be popular and competitively priced. According to the company, its philosophy is one of being easy to do business with for both fabricators and specifiers.

Circle RS#68 on page 57 or visit www.isfanow.org/info.

STARON® acrylic solid surfaces offered by Lotte Advanced Materials are designed to be an optimum material for a spectrum of interior applications, particularly where a hygienic and repairable surface is the requisite. Lotte Advanced Materials also launched the Radianz Quartz Marble Collection featuring free-form, directional veined-patterns in popular hues and colors, such as Ashford Fog; Denali Cloud; Impala Black; Kiani Cream; and Lucern Lake.

Radianz Quartz Surfaces offers a premium

Maqstone offers Pegasus, a classic and elegant marble with a white background and smooth movements.

During the production process of this special stone, an epoxy resin is applied to the surface to assure a healthy slab without any pits or fissures. This process doesn’t adversely affect the durability or beauty of the material. All of the slabs are book-matched, allowing a consistent flow pattern. Pegasus is a very hard marble and can have a variety of finshes, including polished,

Circle RS#13 on the Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2013 International Surface Fabricators Association • Vol. 10 / Issue 1 • 27

honed, antique or satin. Any use of this material will provide a modern look.

See our ad on Pages 16-17 Circle RS#70 on page 57 or visit www.isfanow.org/info.

Neolith by TheSize

MEGANITE In celebration of MEGANITE’s 40th anniversary in building material and solid surface and the support received by fabricators, ISFA, distribution partners and customers, it launched the MOVEMENT Series, which is designed to embody the company’s vision that ideas, patterns and colors should evolve and be fresh.

The introduction features three colors: Mt. Jade, a white-on-white décor with a feather-like pattern; Mt. Vancouver, a gray-on-black décor with angular and pristine marble lines; and Mt. Titlis, a white-on-white décor with intertwining veins throughout.

Circle RS#71 on page 57 or visit www.isfanow.org/info.

TheSize, manufacturer of sintered compact surface brand Neolith, has several new product launches including pattern designs, thicknesses, formats and finishes. The new color patterns are Blanco Carrara, inspired by Carrara marbles from Italy, in two versions – one subtle and one with more prominent veining; Nero Marquina, inspired by Spanish marble with white veining on a black backdrop; Taj Mahal, with a look of Indian Quartzite; Zaha Stone, modeled after Iranian Gray Stone, with white veins in contradicting directions; Concrete Taupe, with micro flakes for a slight sparkle and Aspen Grey, a full-body matte with scattered micro elements.

Finishes are Antique, a matte with visuals of a worn texture, and NanoTech Polished, a high gloss. TheSize will also now manufacture a 2cm thickness in Basalt Black Satin, Arctic White Silk, Cement Satin, Beton Silk and Pierre Bleue Silk.

It’s 3mm slabs are now available in Calacatta, Estatuario, Pulpis, Strata Argentum, Calacatta Gold, Pierre Bleue, Beton and Iron Frost.

Circle RS#73 on page 57 or visit www.isfanow.org/info.

realistic marble look. It offers bright whites and a grainless surface that reflect light and shine. The material is nonporous, making it stain-resistant, easy to clean and hygienic for food preparation.

It is also etch-, scratch- and heat-resistant.

Slabs are jumbo sized at 3cm thick and 126 by 63 in. The material comes in seven marble-like colors/patterns: Calacatta Dinergy, Epitome, Etched, Lincoln, Phidias, Paragon, Sfumato and Venatino. It comes with a 15-year warranty.

Circle RS#74 on page 57 or visit www.isfanow.org/info.

QuartzStone

by IceStone QuartzStone™

by IceStone® is a new commercial grade surface that is suitable for residential or heavy use applications.

It is nonporous, resistant to flexing, abrasion and acids, and requires minimal maintenance.

The content includes 94 percent crushed waste stone left over in quarries or from natural stone beds. Slabs are manufactured using the state-of-the-art Breton™ system used to manufacture most high-end engineered stone products. It comes in six colors: Alabaster, Snowfall, Cloud, Greyhound, 10pm and Midnight.

Circle RS#75 on page 57 or visit www.isfanow.org/info.

MSI’s Q The Q™ brand of quartz surfacing by MSI introduced several new white marble designs.

The new collection has 12 styles from barely visible veining with subtle tones to dynamic striations with lots of movement. Statuary Classique and Calacatta Verona are among the newest white marble look-alikes to join the Q lineup. The product is scratch-, heat- and stain-resistant, and is backed by a lifetime residential warranty. Q now offers more than 55 low-maintenance colors.

See our ad on Page 3 Circle RS#72 on page 57 or visit www.isfanow.org/info.

28 • Vol. 10 / Issue 1 • International Surface Fabricators Association

OHM International OHM International introduced Aurea Stone, which it calls a second-generation quartz surfacing. The company bills it as Quartz 2.0 because of its realistic match to natural marble.

It has sharp, clean, tight lines of movement and a translucent quality that allows for depth in subtle undertones of color that enhance its

SapienStone SapienStone, a DTeco company, is a porcelain slab product available in 14 full-body colors with veins throughout. Available in 1.2cm and 2cm thicknesses, it is resistant to heat, scratches, acidic etching, stains and UV light, which makes it suitable for both indoor and outdoor applications.

Circle RS#76 on page 57 or visit www.isfanow.org/info.

Silestone by Cosentino Building on Silestone®’s success of White Zeus Extreme, one of the brands best-selling colors, Iconic White takes white quartz to the next level with its vibrant and luminous appearance. White, often an integral and essential part of the design palette, embraces a clean, uncluttered aesthetic.

Iconic White is designed to provide an even purer white and is suitable for residential and commercial applications. A dramatic contrast to the vibrancy of white, Iconic Black builds on Silestone’s black offering, with a brilliant luster and high durability, perfect for kitchen countertops, vanities, bar tops, wall cladding and more. Iconic Black is an intense black that exudes distinction in any application.

Additionally, Iconic White and Iconic Black are the first colors created with Silestone N-Boost, an advanced technology made to further improve technical and aesthetic properties, allowing for intense color and an improved glossy finish. In addition, the technology makes cleaning easier, thanks to its water-repellent properties.

See our ad on Page 59 Circle RS#77 on page 57 or visit www.isfanow.org/info.

Spectrum Quartz Cool gray tones are blended with warm whites to produce “Balance,” one of Spectrum’s more universal aesthetics out of 50 colors and textures.

Authentically variegated, Spectrum Quartz offers more than 50 aesthetics to choose from. It’s suitable for residential and commercial spaces.

The company has multiple process patents that allow it to create its palette of colors. Focusing on large-scale movement, the company recreates the looks of natural marble, granite and exotics, like quartzite and onyx.

Circle RS#78 on page 57 or visit www.isfanow.org/info.

Vadara Quartz Surfaces Vadara Quartz Surfaces offers four additions to its Veined Collection that are designed to replicate the style of natural stone while offering the qualities of a quartz surface. The Veined Collection is manufactured using advanced technology to create natural looking veining and color. Every Vadara slab is manufactured to exacting standards for aesthetics, quality, durability, innovation and value.

Circle RS#79 on page 57 or visit www.isfanow.org/info.

Vicostone Vicostone quartz surfacing added a new Vein Cut Series available from all of the company’s United States warehouses. Inspired by the elegance of natural stone with a vein cut that visually resembles wood grain, these new colors offer unique variation with the resiliency of engineered quartz.

Circle RS#80 on page 57 or visit www.isfanow.org/info.

look in a wide range of applications from countertops and walls to large-scale fireplace surrounds. Porcelain requires zero maintenance and is durable. It is currently available in three colors/patterns: Calacata Gold, Calacata Classic and Statuary. All come with polished finish and are available in slabs that are 126 in. long by 63 in. wide by ½ in. thick. They are suitable for residential and commercial applications in both vertical and horizontal, as well as indoor or outdoor projects.

Circle RS#81 on page 57 or visit www.isfanow.org/info.

Wilsonart Wilsonart has a new Ultra Matte laminate finish, as well as eight additions to its quartz surfacing line, eight additions to its solid surface line and 24 new patterns of laminate. The new Ultra Matte Finish provides a low-sheen option for stone looks that is available in six of the new Wilsonart laminate designs. The 24 new laminate patterns are inspired by sticks and stones, with 20 stone designs, like Cote d’Azur and Marmo Bianco, feature veining, fracturing and four woodgrain patterns, like Antique Bourbon Pine and Planked Texas Walnut. The eight new quartz patterns range in design from extra-large veining to smoother styles in medium to fine/ small particulates. They maintain a neutral palette of white, gray and black. The eight solid surface designs are dominated by Carrara marble looks, with linear movement and translucency in shades of white and gray such as the White Sands translucent pattern pictured here.

Circle RS#82 on page 57 or visit www.isfanow.org/info.

Walker Zanger Porcelain Slabs Thinner than traditional stone slabs, Walker Zanger’s new Porcelain Slabs allow for a marble International Surface Fabricators Association • Vol. 10 / Issue 1 • 29

Industry Outlook

A forecast for the countertops industry for 2017 and beyond

By Kevin Cole, Editor Forecasting is never a simple task. Our economy to align. The general economy is subject to

However the Fed is more optimistic, projecting

U.S. Housing Starts Historical Data

has many complex pieces that are difficult

the unemployment rate to drop to 4.5 percent in

change based on a variety of factors, and some

Year

Total

Singlefamily

Multifamily

factors while others will falter. However, in any

2006

1,801,000

1,465,000

336,000

2007

1,355,000

1,046,000

309,000

2008

905,000

622,000

283,000

2009

554,000

445,000

109,000

2010

587,000

471,000

116,000

2011

608,800

430,600

178,200

2012

780,600

535,300

245,300

2013

924,900

617,600

307,300

2014

1,003,300

647,900

355,400

2015

1,111,200

714,600

397,300

2016

1,174,300

781,600

392,600

markets will hold up through change in these

industry there are indicators that can help make an educated guess as to what the future holds.

Examining those indicators most closely related to the countertop industry should help make an

estimation of how it will fair in 2017 and beyond.

Anecdotally, the industry has been doing quite well. However, to get a true estimation a study of the available data must be performed and

the opinions of the experts must be factored in beginning with the general economy and

factoring down through related markets to the

most specific information. Of course, conditions are subject to local and regional factors that are

Source: U.S. Census Bureau

difficult to take into account when looking at

Figure 1

the broad view, so there will obviously be some variance. And, the unique political atmosphere

could also come into play in unpredictable ways.

Those incalculable factors aside, the predictors

that follow should allow for an estimation of what is to come.

The experts believe GDP will continue to grow in 2017, with the CBO predicting an average rate of about 2.1 percent, but falling back to 1.9 percent in 2018. Likewise, the latest economic projections of the Federal Reserve Board have 2017 GDP pegged at a growth rate

The General Economy

of 2.1 percent and dropping to 1.9 percent in

Looking at 2016, the general economy

continued in the correct direction. According to

Congressional Budget Office statistics released

in late January, the average increase in real GDP

2018. The Conference Board, a global, business membership and research association, has 2017 GPD averaging at 2.3 percent.

in 2016 was about 1.6 percent, with it ending in

Unemployment ended at 4.8 percent in 2016,

2017 and staying there through 2019.

In the latest Construction Outlook by FMI, a construction industry consulting company, CEO Chris Daum said, “The election was a big point of uncertainty and contention. With that behind us, many of our clients are cautiously optimistic—if not even bullish—on the U.S. engineering and construction industry going into 2017.

Favorable general economic conditions, a high level of consumer confidence and the potential for tax reform and increased federal spending all promise to keep the industry on track for yet another positive year. Of course, with this optimism comes a dose of pragmatism, including uncertainty about what these new policies and regulations will look like and whether Congress will have the ability (or the will) to enact legislation that’s favorable to the E&C industry.”

Housing The decorative surfacing industry is closely tied to the housing market, and it showed strong overall growth once again in 2016, but when scrutinized, all of the growth was in single-family homes.

While still well below peak levels in 2006 during the housing bubble, in 2016 housing starts grew overall by almost 6 percent. However, multifamily units, which have seen steady growth since 2009, actually fell by about 1.2 percent in

2016 (see Figure 1). That said, they are still well

Q4 at 1.9 percent. This is down from 2015, which

below the “full employment” marker of 5 percent.

averaged at about 2 percent. The first quarter, as

According to Trading Economics, a research

above 2006 levels. Single-family home starts,

is typical because of winter, was only 0.8 percent,

firm with 10 years of global economics research

though, grew by more than 9 percent in 2016.

rising to 1.4 percent in Q2 and hitting a high at

experience, the drops in the unemployment rate

And once again, by far, the strongest residential

3.5 percent in Q3. However, it fell back to just 1.9 percent in Q4.

(last year from 5 to 4.8 percent) will level off in 2017 and remain at the same 4.8 percent rate.

building trends are in the South, with the second highest growth rate being in the West.

Nonresidential Building Construction (in millions of U.S. $) Type

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Lodging

35,806

25,499

11,635

9,129

10,836

13,585

16,839

21,728

25,912

28,214

29,124

Office

68,563

51,908

37,850

36,011

37,800

41,344

44,491

55,188

66,700

72,329

74,636

Commercial

86,212

54,069

40,100

42,816

47,335

50,992

57,877

66,924

72,386

76,974

79,307

Healthcare

46,902

44,845

39,344

40,204

42,544

41,484

41,038

40,734

41,365

43,014

44,955

Educational

104,890

103,202

88,405

84,985

84,672

77,996

78,464

83,517

88,276

94,317

99,609

Source: FMI Construction Outlook — Q4 2016 - 2018 based on forecasted information Figure 2 30 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Looking at the Wall Street Journal’s economist survey, which takes into account the opinions

Annual Average Rate of Revnue Growth in the Home Improvement Market 2014

2015

2016

2017

Architects

9.5%

10.1%

6.7%

6.9%

Interior Designers

12.7%

8.6%

8.0%

11.3%

GCs/Remodelers/Builders

11.5%

10.2%

9.1%

10.3%

Design-Build

12.2%

10.1%

8.3%

10.5%

10.3%

9.1%

9.5%

10.9%

of more than 60 economists, the numbers jibe, with the prediction of new home starts at 1.26

million in 2017. Figures presented by the National

Association of Realtors (NAR) are more pessimistic, predicting only a 2 percent increase in housing

starts in 2017, with a more robust increase in 2018 of 4 percent.

Specialty - Building & Renovation

Nonresidential Construction

Source: 2017 Houzz State of the Industry Report — 2017 are predicted numbers Figure 3

When it comes to nonresidential construction,

the outlook also seems positive, although slower than the growth in 2016. FMI predicted in its

Construction Outlook Report that the five major

nonresidential construction segments historically tied to surfacing (lodging, office, commercial,

healthcare and educational) will all see increases in 2016 (see Figure 2). FMI expects to see the

largest increase, at 9 percent, in the lodging sector, followed by the office, education and commercial sectors, at 8 percent, 7 percent and 6 percent

respectively. Bringing up the rear will be healthcare building with a predicted increase of 3.8 percent.

Points of insight in the FMI report include: ■■ Four out of the five categories (all but healthcare) have grown for five straight years.

■■ In lodging, growth takes a major drop from 19 to just 9 percent, with green building more common in remodels.

■■ Office construction will drop from a growth rate of 21 percent to just 8 percent in 2017, credited

to more shared workspace and working from home via the “cloud.”

Figure 4

■■ With commercial, Internet sales will continue

to negatively affect growth, pulling it from 8 to 6 percent in 2017 and dropping to a predicted 3 percent by 2020.

■■ While growth is predicted in the healthcare

sector, changes in the government healthcare

policy will keep growth sluggish, largely relegating work to renovation/additions and outpatient care for the near future.

■■ Greater attention in education will be put on green building technologies. However,

significantly less funding combined with an

increased enrollment in primary education by 2.5 million over the next four years will mean more renovations/additions instead of new schools.

The Consensus Construction Forecast from

the American Institute of Architects (AIA), an

from mid-year 2016,” stated the AIA report.

household incomes beginning to rise for the first

“Commercial construction activity is expected to

time in years, homeowners potentially will have

increase in excess of 8 percent this year, which

more money to spend on fixing up their homes.”

is slightly above the projection from mid-2016.

Industrial construction looks to remain essentially

According to the Houzz State of the Industry

flat at 2016 levels, below the growth expected

Study, “Residential renovation and design

is projected to grow at an almost 6 percent

growth in line with 2016.”

companies [are] anticipating rates of revenue

as of the last forecast. Institutional construction pace, largely unchanged from last summer’s

According to the study, the home improvement

consensus.”

industry surpassed its pre-recession levels in 2016 and will continue to grow in 2017 (see Figure 3).

Remodeling/Home Improvement The 2016 remodeling/home improvement sector

of the U.S. economy is also indicating continued

growth, according to experts, but just how much depends on the source of the prediction.

The typical growth rate reported was in the 8.5 percent range.

The Joint Center for Housing Studies at Harvard University is also optimistic as to growth. The

average of forecasts from seven major building

The American Society of Interior Designers

Leading Indicator of Remodeling Activity (LIRA)

growth. “For the coming year, the AIA Consensus

stated, “An undersupply of homes for sale

program along with the organization’s January

home renovation, repair and remodeling activity

home improvement spending will grow at a steady

market institutions, also predicts nonresidential

Forecast panelists are projecting growth in overall nonresidential building spending of almost 6 percent, virtually identical to their projection

(ASID) released a forecast in January that

released by the center’s Remodeling Futures

along with rising home prices are spurring

report (see Figure 4) projects annual growth in

toward its highest level since the recession. With

rate of about 6.8 throughout 2017 “Growth in

International Surface Fabricators Association • Vol. 10 / Issue 1 • 31

A Direct Look at Countertops

Cabinet Sales in Billions of U.S. Dollars (includes 70 percent of industry reporting)

While all of the previous factors influence the

Year

Total Sales

Overall % change

stock cabinets % change

semi-custom cabinets % change

custom cabinets % change

2016

$6.80

4.5%

4%

5.9%

1.3%

2015

$6.5

8.5%

12.3%

4.2%

13.6%

2014

$6.0

9.2%

10.5%

7.1%

14.3%

2013

$5.6

20.7%

26.2%

16.3%

17.9%

2012

$4.7

7.3%

11.7%

4.5%

0.1%

2011

$4.4

-1.7%

-3.2%

0.0%

-3.0%

2010

$4.5

-4.1%

-6.7%

-0.5%

-13.2%

2009

$4.8

-28.3%

-24.1%

-30.2%

-37.2%

2008

$6.7

-19.3%

-18.5%

-19.9%

-20.6%

2007

$7.9

-12.3%

-19.8%

-4.7%

-5.2%

2006

$9.0

countertop industry, and all of them point a decent,

but slower year ahead, several research companies regularly publish studies that offer more specific

countertop numbers. While we did manage to get some of this information, the most recent reports

available to this publication at press time were both issued in late 2015. So the information is at least

a year old, but one offers predictions through the next seven years.

The Freedonia Group’s most recent “Countertops” study is a 389-page study that offers predictions and insights into the marketplace (see Figure 6).

The study makes market predictions ranging all of the way out to 2024. It also pegs the largest five

material suppliers to the U.S. countertop market (in terms of square feet) as Wilsonart, Formica,

Source: Kitchen Cabinet Manufacturers Association (KCMA) Trend of Business Reports, www.kcma.org.

Figure 5 home prices is continuing at a healthy pace and

While growth in lower-end stock cabinets dropped

investments,” said Chris Herbert, managing

custom cabinets actually rose by1.7 percent, but

encouraging homeowners to make remodeling

director of the Joint Center for Housing Studies.

“Home sales are remaining on an upward

trajectory, as well, and this coupled with continued growth in remodeling permit activity suggests

another strong year for home improvements.”

“Although above-average growth is expected

this year, we’ve lowered our projection for market size somewhat with the recent release of new

by a rather large 8.3 percent, mid-priced semi-

these five companies account for 41 percent of all countertop material used in the United States.

According to the report, U.S. demand for

countertops is forecast to increase 4.2 percent per year to 810 million square feet in 2019, valued at

high-end custom cabinet growth slowed by a

about $29.3 billion. This is a marked improvement

whopping 1.3 percent.

jumping up from an estimated 2.3 percent growth

Looking back at the virtual freefall the kitchen

rate between 2009 and 2014, according to the

cabinet segment took in the last decade, these

report. “Growth will be propelled by a rebound

numbers don’t look too bad, but it could signal a slowdown for allied industries, such as those in the countertop industry, which is closely allied.

in new building construction activity as well as

increased spending on improvement and repair of

existing structures,” stated the report. “Value gains

U.S. Countertop Demand (in millions of square feet)

benchmark data from the American Housing

Survey,” said Abbe Will, research analyst in the

Remodeling Futures Program at the Joint Center.

Panolam, DuPont and Cosentino, and asserts

% of Annual Growth

“Spending in 2014 and 2015 was not quite as

Item

2009

2014

2019

2024

2009-2014

2014-2019

Total Countertop Demand

588

660

810

900

2.3%

4.2%

percent over these two years compared to 14.3

By Material: Laminates

301

300

355

375

-0.1%

3.4%

Natural Stone

90

120

155

180

5.9%

5.3%

Solid Surface

73

85

105

120

3.1%

4.3%

Engineered Stone

34

52

69

81

8.9%

5.8%

Cast Polymers

41

46

55

62

2.3%

3.6%

Tile

39

44

50

52

2.4%

2.6%

Other

10

13

21

30

5.4%

10.1%

Residential Building

453

535

655

725

3.4%

4.1%

Nonresidential Building

119

104

127

143

-2.7%

4.1%

Nonbuilding

16

21

28

32

5.6%

5.9%

robust as our LIRA model estimated, growing 11.3 percent as estimated.”

Kitchen Cabinetry Kitchen Cabinetry sales numbers are another predictor for the countertop industry, and the news here remains optimistic. While growth

slowed significantly in 2016 vs. 2015, it represents five consecutive years of growth after crippling negative growth from 2005 to 2011.

Sales, as reported in the Kitchen Cabinet

Manufacturers Association’s (KCMA) monthly Trend of Business Survey, dropped from an increase 8.5 percent in 2015 to 4.5 percent in 2015, however

actual sales hit numbers not seen since 2007 (see Figure 5). Considering around 70 percent of the

kitchen cabinet market participates in the survey, the numbers are a reliable gauge of where the segment stands.

32 • Vol. 10 / Issue 1 • International Surface Fabricators Association

By Market:

$/square foot

32

34

36

39

1.2%

1.1%

Countertop Demand (in billions of $)

19.1

22.5

29.3

24.8

3.3%

5.4%

Figure 6

Source: The Freedonia Group, Inc.

Value of U.S. Countertop Supply by Material, 20072015 (in millions of manufacturers’ U.S. dollars) Material

2007

2012

2015 (est.)

Stone

$2,199.3

$1,749.0

$2,412.3

Percent total

41.2%

42.8%

43.2%

Plastic Laminate

$1,550.8

$927.1

$999.9

29.1%

22.7%

17.9%

1

Percent total Engineered Stone

$549.4

$438.8

$905.7

Percent total

10.3%

10.7%

16.2%

Solid Surface

$492.6

$465.7

$575.4

9.2%

11.4%

10.3%

Other Materials

$540.0

$502.9

$629.7

Percent total

10.1%

12.3%

12.4%

Total Countertop Shipments

$5,332.1

$4,083.5

$5,586.0

5.2%4

11.0%5

1,2

Percent total 1,3

Compound Annual Growth Rate

--

Notes: Supply is shipments plus imports; Countertops shipped separately; if a countertop is made by a cabinetwork manufacturer and shipped with the cabinetwork, the countertop is counted in the cabinetwork data; the value of shipments is at the point shipped from the manufacturing plant, excluding any further fabrication done at the customer site and all installation costs Estimated by Catalina Research Engineered countertops are made of a resin-based quartz material 3 Includes tile, metal and other countertop materials 4 5-year compound annual growth rate 5 3-year compound annual growth rate 1 2

Source: U.S. Department of Commerce - compiled, calculated and estimated by Catalina research, Inc.

Figure 7 will also receive a boost due to a shift in the product mix from laminates to higher priced alternative materials.”

While laminate countertops will maintain the largest square foot share of the market, the Freedonia report predicts that share will continue to decline.

However, the negative growth estimated by the report between 2009 and 2014 will bounce back significantly with an expected 3.4 percent growth annually through 2019. “Laminates will maintain a significant share of the countertop market and account for over one-third of sales through 2019,” stated the report. “These materials remain popular…due to their favorable performance characteristics at reasonable price points. Product developments providing a more stone-like appearance, such as high-definition graphics and complex edges, will also help to limit the decline in market share.”

Natural stone, according to the report, will continue to see large gains going forward because of the dropping price point and low-cost imports. However, square footage will grow slightly less, dropping from 5.9 to 5.3 percent for the next several years. “While the continued mainstreaming of the material bodes well for overall granite countertop sales, it also suggests that high-end homes, as well as businesses, are in the process of moving on to other, less commonly used surfaces,” stated the report.

The report continues to show and predict solid surface will hold its place as the third most popular countertop surface in terms of square feet and will see an increase in demand from 3.1 to 4.3 percent going forward. In the fourth spot engineered stone is predicted to see the best growth, at 5.8 percent, but this is a significant drop in the 8.9 percent rate of annual growth the report attributes to 2009 through 2014. Of note is that during that period, the material increased in demand by more than 50 percent overall.

International Surface Fabricators Association • Vol. 10 / Issue 1 • 33

Circle RS#14 on Reader Service Page or visit www.isfanow.org/info.

The generic “cast polymers” category holds the

materials.” It terms of dollars, it asserts stone

representatives, educators and students committed to interior design

2.3 to 3.6 percent. Tile holds the sixth most popular

accounting for more than 43 percent of the dollars

Catalina Research, www.CatalinaReports.com, a firm that recently released its “2015 Natural and Manufactured Stone Product Industry Report” available for purchase through Ceramic Tile And Stone Consultants at https:// ctasc.com/product-category/stone-reports/

fifth spot and demand is expected to increase from position in terms of square feet according to the

report, which also unexpectedly asserts tile as a

countertop material will actually increase more over the next several years.

Lastly, Freedonia also predicts very significant

increases in “other materials” to the tune of 10.1 percent per year through 2019. Typically metals, recycled materials and concrete tend to fall into

this “others” category, but it is unclear if the newer sintered compact surfaces fits in this or the “cast polymer” category, and what role they will play according to the report.

(largely granite) dominated the U.S. market in 2015 spent. It names laminate the second place material with about 18 percent and puts engineered stone in the third position just slightly behind with more than 16 percent. In contrast to the Freedonia

report, it relegates solid surface to last place (10.3

The Conference Board, www.conference-board.org, a global, independent business membership and research association

which it pegs at having 12.4 percent of the market

FMI, www.fminet.com, a consulting and investment banking services company for the construction industry

Overall, when looking at the data in terms of the

The Freedonia Group, a research firm that recently released a “Countertops” study available for purchase at www.freedoniagroup.com

related markets, a somewhat conflicting picture

Houzz, a well-known online information outlet for remodeling and design, www.houzz.com.

percent market share) behind “other materials,” in terms of manufacturer dollars.

general economy down through more specific and comes into view. Taking all of this information into

The second useful study specific to countertops was released in December of 2015 by Catalina Research and is titled “2015 Natural and

Manufactured Stone Product Industry Report.” This

account, barring any large economic disasters and/

or political factors that as of yet are a question mark, one may reason that 2017 will be a fair year for the market, but with less robust growth than 2016.

The Joint Center for Housing Studies (JCHS), www.jchs. harvard.edu, Harvard University’s center for information and research on U.S housing The Kitchen Cabinet Manufacturers Association (KCMA), www.kcma.org, a non-profit representing cabinet and decorative laminate manufacturer

238-page report calculates countertop demand

Editor & Publisher Kevin Cole can be reached at kevin@ isfanow.org.

Figure 7). This makes it difficult to directly compare the numbers released by the two reports.

The author would like to thank the federal government for a variety of statistical information, as well as acknowledge the following sources used in the creation of this article:

While this second report focuses much more

The American Institute of Architects (AIA), www.aia.org, a professional membership association for architects

Trading Economic, a researcher that provides economic and other related data for 196 countries, www. tradingeconomics.com

calculations for laminate, solid surface and “other

The American Society of Interior Designers (ASID), www.asid.org, a community of designers, industry

The Wall Street Journal, www.wsj.com, a business-focused international newspaper

in terms of dollars earned by manufacturers (see

on stone and engineered stone, it does offer its

The National Association of Realtors (NAR), www. realtor.org, representing more than 1.1 million members composed of residential and commercial realtors

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2400 Wildwood Dr. Gibsonia, PA 15044 International Surface Fabricators Association • Vol. 10 / Issue 1 • 35

PHOTO COURTESY OF GRANITE-TOPS, ALL RIGHTS RESERVED

Offering Value and Understanding Sales:

An organized showroom such as this one at Granite-Tops in Cold Spring, Minn., can make a great first impression on customers.

Your Business Lifeline

By Dale Schleppenbach and Rachel Scheck

The lifeline of your business begins with sales.

differentiated value and your market niche;

cutting to maximize slab utilization and using

have a sales strategy or even a salesperson or

experience.

understand the value and option. Having

Often, I meet with fabricators who do not

sales department — they solely rely on walk-in business and referrals. Be careful because

and 2) outlining your customer sales Understand Your Niche Market

this type of sales strategy might be working

Define and understand the products that

conditions, but when the tide turns you may

goal with your sales team. Brainstorm how

share and sales within your market.

competitors, and then train your team to

Sales occur in every organization to a greater

you apart from other fabricators.

well for you now based upon the market

you want to sell, and share this vision and

find yourself scrambling to maintain market

your offerings and services differ from your

or lesser degree. A business that heavily relies

highlight these differentiated values that set

SlabSmith as a selling tool to help customers this knowledge directly impacts our bottom line because of increased material yield.”

Emphasize where your company excels and educate your sales team, and watch your

profits increase. Set goals for increased future profits.

Define Your Customer Experience Successful selling is having the ability to

on referrals will need a supplemental sales

Be aware of the capabilities of the shop and

educate a customer and allow them to clearly

word-of-mouth is a great way to advertise, it

to increase sales. For example, if you have

to purchase. A customer will spend more on

should promote that capability. It is important

salesperson’s job to educate the customer

have over your competitors. If you try to sell

Create a win-win sale every time. A good

If the salespeople can successfully focus on

set expectations that your shop can meet.

process to draw in more customers. While

understand what it is you want to highlight

see why your product is the one they want

has many limitations that can be overcome

the ability to miter efficiently, your sales team

a product if they see the value in it. It is the

to showcase the differentiated values that you

as to what makes your company unique.

everything, you will spread yourself too thin.

salesperson can educate your customer and

with a more focused sales process.

Businesses that have dedicated employees and have developed sales strategies tend

to have more control over their businesses’

success. The market is currently strong and so this is a great time to develop a strong sales

strategy that will help your business thrive for years to come.

Whether you choose to have a designated

salesperson or a whole team, it’s important to have someone within your organization focused on sales. Once identified, there

are two fundamental elements for them to

consider: 1) understanding your company’s 36 • Vol. 10 / Issue 1 • International Surface Fabricators Association

selling the differentiated value(s) and highlight the unique capabilities of your company, this will set your business apart from the competition and result in an increased

profitability. The direct impact sales staff has on your bottom line will be clearly seen.

“You want educated salespeople so they make good decisions in the very beginning, at the

first point of contact,” commented Cameron.

“This greatly reduces many mistakes.” When the salespeople are prepared with goals

and have checklists of decision points, all

“It’s important that our sales team understands

expectations can be met. Having no call-

Kip Cameron, of Granite-Tops in Cold Spring,

importantly, having the customer’s buying

our shop’s processing capabilities,” explained

backs, less chaos in the shop and, more

Minn. “For example, the value of commonline

experience be top-notch is critical to success.

new potential customers in your direction, but think outside the box and gain an increased value from this word-of-mouth communication by directing it. If it is a residential customer, offer them some sort of a small reward for referrals that subsequently place an order with you. Or, if a customer purchased from you for a commercial building and are planning on hosting an event, such as a grand opening or re-opening, this could be a marketing opportunity. If there is a creative opportunity to display your company to a group of potential customers and permission has been granted, take ahold of it. It never hurts to PHOTO COURTESY OF GRANITE-TOPS, ALL RIGHTS RESERVED

A friendly and knowledgeable salesperson makes a positive impression on the customer and helps to set the proper expectations.

actively brainstorm new approaches to reach their target audience.

Have the face of your company in the community so you stay top of mind. This

Streamlining the process and experience

they need in selecting the materials and

could be accomplished in many ways,

sales consultant and subsequently a very

stock material or allow the customer to select

hosting an event or speaking at a Chamber

allows for a confidence to develop in the happy customer.

The sales process includes everything from

the first impression made by your showroom to the sales representative’s friendly greeting all the way through the purchase itself.

Maintaining a well-kept and organized shop

project designs. If you offer slab viewing of

which parts of the slab will be used on their

project, this will feel like a personalized sale

to the customer. Liken buying countertops to buying jewelry for the home. A countertop is a stunning piece of material that customers want to showcase in a striking way.

is important because the customer is walking

In order to create the perfect project for your

a fresh set of eyes. Their first impression of

salesperson uncovers their needs. Listen to

company. Managing the overall appearance

requirements. Develop a relationship with the

into your environment for the first time with

customer’s home, it is essential that the

your facilities reflects the overall image of your

your customer and identify their individualized

entails the following:

customer through the process of selecting

■■ Cleaning regularly

installation. Help the customer bring their

■■ Organizing the shop in a professionally pleasing manner

■■ Staging the process in ways that accentuate its key features

■■ Training the salespeople to have complete knowledge of all steps in the process

These are just a few items that will have an

effect on an outside observer’s perspective.

It may very likely take practice to keep a

well-kept facility, but it is the best option. The customer’s perception influences the sale, so

the upkeep on your shop is crucial to winning them over. When a company holds itself to

the high standards of a clean, well-organized atmosphere with products glimmering on

display, they are understood to be high quality.

Buying new countertops is a luxury, and so customers’ buying experiences should be

that of luxury. Give the customers the support

the countertop material, fabrication and

vision to life and walk out the door satisfied.

After the Sale Relationship There has to be a level of trust established

when a customer purchases from you. When that level of trust has been built and the

customer’s expectations have been met, the

such as an advertisement on a billboard, of Commerce meeting, just to name a few.

Develop a relationship with the community.

When you are involved at events, it engages current customers as well as encourages new customers. The goal should be to create and strengthen long-lasting relationships with your clients.

The goal of increasing profits is attainable as long as you are prepared to make it happen.

Have a dedicated salesperson or team that is educated on the select products your company wants to focus on selling to your niche market. Also, have a clear customer sales experience outlined for your sales staff.

The customer should feel welcomed into the experience and at the end of the process understand the value that you bring to the table.

relationship with your customer does not end.

That means your staff must make sure to

continue your relationship. Leave marketing materials with the customer when you have the chance, whether it is a flyer, a business card a magnet or some other promotional

material that will provide them with access to

information and remind them of your business and the satisfying experience you provide. If you plan on following up with the customer, let them know when they should expect to hear from you.

Customers that trust your business will refer

About the Author Dale Schleppenbach has been a sales consultant for Park Industries for 20 years.

Park Industries is an American manufacturer and supplier of a variety of stoneworking and fabricating equipment. For more information visit www. parkindustries.com or contact the company by phone at (800) 328-2309 or by email at park@parkindustries.com.

International Surface Fabricators Association • Vol. 10 / Issue 1 • 37

4 Place Promotion Price

The Marketing Mix’s Missing Link:

The Fifth “P”

By P. Max Le Pera

Product For ages, marketing basics have centered

around the “Marketing Mix,” or what is known

as the 4 P’s. Generally speaking, the four P’s of marketing — price, product, promotion and place — are a strategy used to improve your

marketing efforts and take products or services

to market in a way that meets specific needs or wants of customers.

High school and college textbooks devote a

significant amount of time to the development and analysis of these concepts. It is perhaps universally accepted that these elements are

indeed compulsory in optimizing the probability of success of a new product brand, product or service launch.

While I concur on the theoretical and

fundamental integrity of the traditional 4 P Model, I believe it has been and remains

significantly incomplete in its efficacy to yield an optimizing framework. A comprehensive

marketing plan to optimize the success and sustainable traction of a product launch

requires one additional “degree of freedom”

or pillar to the old model. We need to add one more “P” and forever change the marketing mix to, the 5 P’s. Let me explain.

Having helped manage countless product launches over the past two decades, the commonalities among them are many.

Financial, competitive landscape, features

and benefits and demographic analyses are

essential and yet, applying the historical 4 P

Marketing Mix Model neglects the one P that is the anchor to the whole framework. That fifth and most critical P is “People.”

38 • Vol. 10 / Issue 1 • International Surface Fabricators Association

The 4 P’s are essentially purely theoretical and while purporting to optimize product launch success — it neglects the dynamic that may not ensure success but does mitigate certain failure.

All the analysis in the world can make you a theoretical billionaire and yet, if your message is not delivered in the right way, even your best analyses could yield dismal or even failing results. Indeed, some might say, “Well, that’s sales and that’s a different discipline and they address that separately.” Not so fast. Sales and marketing may be distinctly different executables, but the truth remains that the umbilical cord between them can never be cut if the hopes of long-term survival and sustainability are to be retained.

I forecast that the art of sales will only assume more dynamics of marketing, and its representatives will align themselves closer to the marketing department as they personalize and customize their delivery.

Sales and marketing efforts need to be aligned to facilitate acceptance, trust and synergy.

While it is true that a good salesperson does not necessarily make a good marketing person and vice versa, there needs to be a bond in spirit and understanding between them — a sort of invisible link that the salesperson has the appropriate emotional intelligence to deliver the message. Quite simply: If the 4 P’s are

perfectly designed but neglect the execution protocol considering credence, integrity and

alignment, how could the Marketing Mix ever

effectively optimize the probability of success?

Without considering the fifth P, the calculable projections are tenuous at best.

As the famed sales coach and motivational

speaker Zig Zigler asserted, “If people like you, they’ll listen to you, but if they trust you, then

they’ll do business with you.” Essentially, people buy from people. Indeed the product, price,

promotion and position must be there — this

is compulsory — but if the representative(s) do

not understand the message and how it solves their customer’s constraints and furthermore,

use the 4 P’s to create a value proposition, then the optimization formula has failed before it got started. This is why I assert that the historical

4 P model is incomplete and one that inevitably must include the elements of people and, accordingly, execution.

Lining up the right people to execute and be

accountable for the plan is critical — so much so, it needs to be part of the planning mix.

Essentially, Marketing Mix Theory needs to be

redefined to encompass the totality of product launch protocol. If NASA can substantiate the rewriting of every textbook that references Pluto as the ninth planet, then we can

substantiate the writing and reformulation of

the Comprehensive Marketing Mix to include the fifth P.

We can further understand the need to include

people as the fifth P by invoking the old axiom: “You are only as strong as your weakest link.”

The 4 P’s are essentially purely theoretical and

and John Maynard Keynes would have agreed

success — it neglects the dynamic that may

of capitalism. The traditional way in which you

while purporting to optimize product launch

not ensure success but does mitigate certain failure. Therefore the traditional 4 P’s model has a missing link, which means the old

“chain” is unsustainable as a complete model.

The traditional marketing mix is useful and

imperative — it has been a strong theoretical framework that is undeniable. However, 21st century business is evolving in complexity in

which interdepartmental and cross-functional teams tease etiquette and norms. I challenge the world of marketing professionals to

consider that the traditional 4 P model is

incomplete, limiting and not optimized because it neglects the aligned execution component.

Much as the discipline of corporate finance is considered applied economics, sales is,

or should be considered, applied marketing.

The strongest sales teams are marketing foot soldiers; they must understand the brand message, the position, the price and the

product. They are like fraternal twins, in as much as they may look different within the

company, but they are truly united in a unique

way — more so than any other two disciplines in business.

There seems to be an inexorable trend

that sees corporate disciplines, especially sales and marketing, spiraling closer to

dynamics of alignment and synergy. Why?

Because alignment and synergy are additive

that natural selection is embedded in the fabric take a new product or service to market needs to change so that it incorporates people.

People buy from people and people buy trust and integrity. As part of the Comprehensive Marketing Mix Plan to optimize a product launch, both people and the execution

strategies must be considered. The old 4 P model is useful, just incomplete, especially

potential clients are engaged and converted is online.

And this is where traditional marketing

textbooks end. With the 4 P’s analyzed and

strategized, it is imperative, in fact, absolutely required that consideration now be given to

who is your execution team and what are the

actual execution strategies. This is where the fifth P comes in and will essentially complete the marketing mix framework.

when considering that sales and marketing

Good people are hard to find. Human resource

alignment.

to evaluate authenticity, sincerity, cognitive

departments are drawing nearer in mission and Given these few examples, fabricators should start by intentionally as well as intuitively

considering the marketing mix if they are looking to launch any of the following: a

new brand; product line; custom-developed product; new service; and/or an expansion plan. Only by doing so can they properly combine the ingredients to capture and

promote a brand or product’s unique selling

points that differentiate it from its competitors.

departments employ interviewing techniques ability and, in a way, psycho-emotional

stability. Once you have determined the ideal sales candidates’ qualifications, you need to

plan a way and leave ample time to recruit the optimal team

While recruiting, analyses and discussions

can center around how and when to execute

the product launch. You will have to consider

time of year, locations, with whom, what point of purchases are required, is a grand or soft

These are the traditional considerations:

opening needed, etc. when coming up with the

■■ Product — A product can be either a

the many executables requiring consideration

tangible good or an intangible service that fulfills a need or want of consumers. It’s

optimal product launch. These are just some of to ensure the highest probability of success.

imperative that you have a clear grasp of

Starting today, give yourself, your team and

and what makes it unique before you can

The historical marketing model of the 4 P’s

exactly what your product/brand/service is

your company every chance to succeed.

successfully market it.

defining the marketing mix should be replaced by the 5 P’s defining the Comprehensive

in nature — self-leveraging if you will. They

■■ Price — Once a concrete understanding

inconsistencies and redundancies; it is a

start making some pricing decisions. Price

strategies are equally important as any other

teams across various departments acts as

supply, demand and marketing strategy.

Sales and marketing may appear as different

alignment and synergy within a company.

positioned differently based on varying price

remember, we share 96 percent of the same

The original 4 P’s all need to be considered

■■ Promotion — Promotion looks at the

and marketing and why it is the dawn of a new

relevant product information to consumers and

5 P Marketing Mix.

Marketing Mix. People and execution

utilize momentum as free energy by reducing

of the product offering is established, you can

natural and intuitive path. Input from diverse

determinations will impact profit margins,

part of the launch analysis and planning.

the annealing process in establishing strong

Similar products and brands may need to be

as chimpanzees and humans but always

points.

genetic make-up; such is the bond of sales

in relation to each other. It doesn’t really

matter in what order they are defined. That

said, the fifth and critical P, people, should be considered once the framework around the

primary 4 is constructed. The model will take on a personality, if you will, and from there,

you can best define the specific assets needed and develop the execution strategies for an effective comprehensive marketing mix.

The only thing we can ever know for certain is

that things can and will change. They must, as pure stagnancy is not allowed by the laws of

physics (specifically: The Law of Entropy and

Heisenberg’s Uncertainty Principal of Quantum Mechanics). In fact, I think that Charles Darwin

many ways marketing agencies disseminate

understanding of the true and comprehensive

differentiate a particular product or service.

Promotion includes elements like advertising,

public relations, social media marketing, email marketing, search engine marketing, video marketing and more.

■■ Place — Often you will hear marketers

saying that marketing is about putting the right product, at the right price, at the right place, at

the right time. It’s critical then, to evaluate what the ideal locations are to convert potential clients into actual clients. Today, even in

situations where the actual transaction doesn’t happen on the web, the initial place many

About the Author Paul Max Le Pera is the Global Vice President of Sales & Marketing for Hirsch Glass & Spectrum Quartz, with 20 years’ experience in business and marketing strategy for the building materials industry. He can be reached at (908) 358-5252 or Max@ HirschGlassCorp.com.

International Surface Fabricators Association • Vol. 10 / Issue 1 • 39

ISFA FABRICATOR PROFILE:

iNDeko

The craftsmanship behind the company has earned it a good reputation in the restaurant community, leading to work at many chains.

food locations. Breaking into the commercial

market gave the company a chance to expand sales, which then led to bringing on new The company started in the residential sector, but now most of its work is in the commercial arena.

products, such as quartz surfacing and granite.

INDEKO IS A WORLD-CLASS BUSINESS

participated on big projects like three of the

“We have been growing up since then,

and we are proud to say that Indeko has

based in Jalisco, Mexico, in the Guadalajara

biggest football stadiums in Mexico — Chivas,

surface, quartz and granite. Over the course

Marriott, Ibis, Finest, Holiday Inn, Crown Plaza,

Azteca, Monterrey; hotels like Hard Rock,

area that specializes in the fabrication of solid

Staybridge and Hyatt Palace; franchises such

of the 15-year history of the business, founder

as Cheesecake Factory, Domino’s Pizza,

and owner Rodrigo Velázquez has learned just what it takes to rise to the top of the industry.

From the Ground Up The story of Indeko is one in which much effort over time paid off.

Starbucks, Burger King, BBVA Bancomer, Rodrigo Velázquez founded Indeko at the age of 17 in his parents’ garage and has now built it into a fabrication company with four locations and 50 employees throughout Mexico.

When he was in high school, Velázquez started

employee to help him with the solid surface

where he proved his construction skills. He did

and installation. At this point, he was only

working in the kitchen remodeling industry,

so well, that in 2002, at the age of 17, DuPont offered him certification to fabricate Corian® solid surface. That was when he founded Indeko.

However, similar to many other early

fabricators, Velázquez had little money to get the business going, so he started working

out of his parents’ garage. As things started

to grow, he bought a few tools and hired one 40 • Vol. 10 / Issue 1 • International Surface Fabricators Association

fabrication, transportation to the jobsite

selling solid surface and only for residential application, mostly countertops.

Over time, Indeko grew enough to rent a warehouse, buy more tools and hire

more employees. And, because of the

good reputation that came along with the

and apartments towers all over Mexico,”

said Velázquez. “Right now we are fabricating for a hotel from Karim Rachid Design called ‘Temptation Cancun.’”

Standing Strong Now Indeko has 50 employees at four

locations: Mexico City, Guadalajara, Cancun

and Monterrey. The company provides service all around Mexico and has set a goal of being truly international by 2020. However, the

company has already started on that path with its first successful export for the Cole Haan shoes stores.

advancement of the business, the company

In addition to solid surface, quartz surfacing

such as a small hospital project and some fast

other natural stones, Dekton and Neolith

was invited to do a few commercial projects,

and granite, the company has expanded into

ISFA FABRICATOR PROFILE: iNDeko

Solid surface remains the main product the company sells in the commercial arena because of its hygienic, nonporous and virtually seamless nature.

“More people are asking about green products, and products like Lapitec and Dekton are starting to get noticed for their newer advantages.” compact sintered surfaces. The majority of

Indeko runs four fabrication lines and much of the work is still performed by craftsmen using hand tools.

the work done by the company (more than 40 percent) is solid surface, with it going through more than 175 sheets per month, but also fabricates more than 120 slabs of engineered stone (about 30 percent of the work) each month. Granite makes up almost 20 percent

than 50 slabs) are done in some other natural stone or one of the compact sintered surfaces the company handles. “In the residential sector, quartz and natural stone seem to be

because of the benefits of the product. More

people are also asking about green products, and products like Lapitec and Dekton

are starting to get noticed for their newer

of the material used each month, around 90

most popular,” said Velázquez. “But in the

advantages.”

slabs, and the remaining 10 percent (more

commercial area, solid surface does best

However, he also admits that working with multiple products can make for a more

difficult business model. “The business is more complex by working with multiple

products than specializing on one product, but I have found more benefits than

disadvantages as long as you have certified

fabricators and management specialized on

each of the products,” said Velázquez. “I also think that having a variety of options allows

your business to offer an integral solution for your clients.”

The main facility has around 7,250 sq. ft. of

space (2,200 sq. meters), running four lines of production. While Indeko has CNC machines, thermoforming equipment and a bridge saw, much of the work is still done using manual

equipment, making it even more important that

The company is known for its attention to detail and philosophy of providing both aesthetically pleasing but also highly functional products.

International Surface Fabricators Association • Vol. 10 / Issue 1 • 41

ISFA FABRICATOR PROFILE: iNDeko

While the company started out strictly fabricating solid surface, it now handles quartz, natural stone and compact sintered surfaces as well.

Whether residential or commercial, the company remains on the cutting edge of trends and skill.

the crew is made up of highly skilled craftsmen

“We collect rainwater and recycle the water we used when polishing stone.

Around 20 percent of the scrap we generate is recycled for a different line of products, and now thanks to an idea we heard at the ISFA annual meeting, we have solar panels to generate energy.”

and not just laborers.

The company has come a long way from its roots in residential countertops to a point where the majority of the work is in the commercial sector, with 65 percent straight commercial work, 30 percent being apartment structures, and the remaining being residential and other work. It gets to market in a variety of ways, such as through builders, kitchen & bath outlets, architects, designers, direct sales and just about every channel it can. “We work with everyone,” said Velázquez. “We have valuable salespeople in each of the markets that help generate the business, and we do good business with all of the various markets.”

Indeko is also working on being a socially responsible company. “We collect rainwater and recycle the water we used when polishing stone,” explained Velázquez. “Around 20 percent of the scrap we generate is recycled for a different line of products, and now thanks to an idea we heard at the ISFA annual meeting, we have solar panels to generate energy.”

Additionally, as part of being socially responsible the company donates a percentage of all sales

member of our company helps us every day to deliver our work successfully.”

“Indeko is different than other companies because we are always looking out for

the best interest of the client,” explained

Velázquez. “We always work to create win-win situations and that is our attitude in all of our

dealings. You have to make sure you are doing the job well and giving the clients what they

need so the company can receive its win too.”

The philosophy set by Velázquez and followed

The Philosophy behind the Company Indeko´s mission is to improve the appearance of spaces based on integral solutions that both make the customers happy and improve their quality of life. “Our best feature as a company is professionalism,” said Velázquez.

“It’s important that Indeko is certified for the

by the company even earned him an award

for “Best Entrepreneur” in the state of Jalisco in 2015.

When asked what advice he would give to

other fabricators, Velázquez responded with a simple, yet profound statement, “Worry about teamwork and being honest regarding each

fabrication of solid surface and quartz, and we

action you take along the way.”

also offer a punctuality guarantee.”

There’s little doubt that formula has worked

That focus on skilled and diverse work along with the ability to oversee large projects in several different areas is a formula that works well for the company. However, Velázquez certainly gives a lot of credit to the human side of the equation, explaining that teamwork and

to MAYAMA, a foundation that works with poor

a skilled and dedicated staff is one of the best

children and their families to better their lives.

assets of the company and that, “every single

42 • Vol. 10 / Issue 1 • International Surface Fabricators Association

well for Indeko, and it will lead them to even bigger and better things.

For more information, contact Indeko at Blvd. Los Charros 1500, Col. Belenes Industrial Nte., Zapopan, Jalisco, Mexico, or visit www.indeko.com.mx, call 01-8007-INDEKO or email extras@indeko.com.mx. They are also on Facebook and Twitter at @indekomexico.

Editor Kevin Cole can be reached at kevin@isfanow.org.

Circle RS#15 on the Reader Service Page or visit www.isfanow.org/info.

Here.Now.News.

Texas CEO and Upper Management Gathering in March

Still time to register for this excellent learning opportunity!

ISFA’s first CEO/Upper Management Gathering

The event agenda is as follows:

Building Materials Distribution Association, as

Tuesday, March 28

this year is co-sponsored by the North American part of a partnership developed between the two organizations last year. The event will be held at

GECKO SSS in San Antonio, Texas, and Wilsonart in Schertz, Texas, and will include tours of both GECKO’s commercial fabrication facility, and

Wilsonart, manufacturer and supplier of quartz

surfacing, solid surface and laminate, as well as a variety of other products.

The event takes place March 28 to 30, and

includes speakers, networking opportunities, roundtable discussions and the facility tours.

This presents opportunities for companies’

executive management to share experiences,

common concerns and best practices regarding

the processes of running (and growing) surfacing businesses. The gatherings are designed to

bring together small groups of CEOs and upper

management from a variety of companies to share ideas and network in a close-knit, semi-structured environment.

Speakers/moderators for the event include: Jessica McNaughton, president of CaraGreen, a

distributor focused on providing more eco-friendly materials options. She will speak on “Preparing and Protecting your Business — The Future of

7 to 9 p.m.: Welcome reception sponsored by GranQuartz with hors d’oeuvres and drinks, at Holiday Inn Riverwalk, the official hotel of the event.

Wednesday, March 29 8 a.m.: Pickup at hotel for transport to Gecko SSS 8:30 a.m. to 5 p.m.: Roundtable Meeting (including lunch) at Gecko SSS and sponsored

by Laser Products. Two of the speakers will lead/moderate the conversation this day, Jessica McNaughton and Cosentino.

6 to 9 p.m.: Group dinner sponsored by Wilsonart at Azuca near Riverwalk.

Thursday, March 30 8 a.m.: Pickup at hotel for transport to Wilsonart 9:30 a.m. to 2 p.m.: Roundtable Meeting (including lunch) at Wilsonart and sponsored

by Moraware. Speaker Augie Chavez will lead/ moderate the discussion.

Quartz.”

Augie Chavez, president of GECKO SSS, a

Cost for the event is $199 per person (does

commercial fabricator of quartz surfacing, solid

not include hotel) and space is limited. Those

on “Getting to the Next Level, or Should You?”

website at www.isfanow.org, contact the

surface, stone and “green” materials. He will speak

wishing to attend can sign up on the ISFA

Cosentino, supplier of numerous products such as ISFA office at (412) 487-3207 or email carol@ isfanow.org.

Silestone quartz surfacing, natural stone, Dekton sintered compact surfacing and its Eco product

that contains recycled materials, as well as several

A second CEO/Upper Management Gathering

other offerings. The company will be speaking

will take place June 6 to 8 in Woburn, Mass.,

Fabricators.”

details will follow.

on “Bridging the Gap between Architects and

THANKS TO OUR SPONSORS:

44 • Vol. 10 / Issue 1 • International Surface Fabricators Association

and is being hosted by JCW Countertops. More

Upcoming ISFA Training & Events

For more information or to sign up to attend any of these events, call (412) 487-3207 or email info@isfanow.org.

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone March 7 – 10 Virginia Beach, Va. ISFA CEO Roundtable March 28 – 30 San Antonio, Texas ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone May 16 – 19 Virginia Beach, Va. ISFA CEO Roundtable June 6 – 8 Woburn, Mass.

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Sept. 19 – 22 Virginia Beach, Va. ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Dec. 5 – 8 Virginia Beach, Va.

ISFANews ISFA Fabrication Training for Quartz and Stone

ISFA CEU Program Receiving Upgrades ISFA and the sponsors of its continuing

in nature, and so presenters must be trained

education unit (CEU) program are working to

by ISFA on how to properly conduct the

update and upgrade the program’s offerings, which are certified by the AIA. The CEU program is designed for members to be able

seminars. However, many participants in the program provide lunch after the sessions and then have opportunities to network with the

to draw in architects to their facilities and

participants.

This year ISFA has teamed up with Regent Stone

educate them on a variety of topics. That way,

For more information on the ISFA CEU

on fabrication training. The two-day course is

their potential customers. AIA certification

Products to provide comprehensive hands-

the ISFA members can better interact with

followed immediately by two additional days of

requires that all courses be nonpromotional

The ISFA Fabrication Training for Quartz and

is made to teach the highest industry standards.

surface repair and polishing that is optional.

Stone takes place at Regent Stone’s training

facility in Virginia Beach, Va., with the repair and

polishing running the following two days. Classes begin at 8:30 a.m. and wrap up around 4:30 p.m.

The ISFA & Regent Stone Quartz and Stone

Fabrication Training program for our members

is designed to meet the needs of your growing business. Instruction includes: ■■ General shop safety

Those attending receive 30 days free technical support to assure they have confidence in any situation.

■■ Tools and supplies of the trade needed to be successful

■■ Repair assessment training — knowing

what to look for, and translating that

■■ Introduction to industrial diamond technology

■■ Cutting with bridge saw by hand

■■ Identifying when cleaners may be the

into a repair plan

■■ Shaping with router and by hand

■■ Honing and polishing edges

■■ Effects of sealers/color enhancers on

■■ Rodding

solution

face polishing

■■ Undermount and drop in bowls,

■■ Diamond polishing — wet vs. dry pads

■■ Templating and installation

■■ Face polishing quartz, marble, resin

manual and semi-automated

■■ Seaming ■■ An introduction to laminating

Stannard at bryan@isfanow.org or by phone at (210) 389-2917.

■■ Blending face polishing repairs with

a factory-like finish

■■ Edge polishing Dates of Training Classes are March 7 to 10,

Topics covered in the class include:

Program, contact Executive Director Bryan

and when to use each and granite

■■ Supplies for the best material finish

May 16 to 19, Sept. 19 to 22 and Dec. 5 to 8.

Cost The basic two-day program costs $1,099 per person and includes two days of fabrication training, all tools and supplies necessary, a light breakfast and lunch each day. The repair course, which can also be taken separately, costs $798 per person, plus tooling. Those taking the fabrication class prior to the repair course receive a $200 discount. Annual membership to ISFA, which yields a number of benefits to fabricator members, is $400 and is optional.

Contact the ISFA office about registering for the class or joining ISFA at carol@isfanow.org.

■■ Sealing, color matching and

color enhancing

The Engineered Stone and Granite Top Polishing and Repair Course that follows the general

fabrication course is designed to be beneficial for

all skill levels from beginner to expert desiring to fix surface blemishes in quartz surfacing and granite.

Taking this class will take your skill set to the next level, giving you the resources and knowledge of tenured professionals.

Industry professionals will guide you one on one, sharing vital tips and techniques that have taken

years to develop. The class will give you the tools and supplies you need to successfully restore

virtually any hard surface countertop. This class

ISFA Contacts Main Office 2400 Wildwood Rd. Gibsonia, PA 15044 (412) 487-3207 • Fax: (412) 487-3269 www.isfanow.org

Communications Director Kevin Cole Magazine/Website Publisher & Editor (815) 721-1507 kevin@isfanow.org

Executive Director Bryan Stannard (210) 389-2917 bryan@isfanow.org

Operations Manager Carol Wilhite (412) 487-3207 carol@isfanow.org

Account Representative Paul Wisnefski (262) 498-4184 wisnefski@sbcglobal.net Program Coordinator Amy Kyriazis (412) 487-3207 amy@isfanow.org Membership Coordinator Lynn West (412) 487-3207 lynn@isfanow.org

International Surface Fabricators Association • Vol. 10 / Issue 1 • 45

ISFANews ISFA Board of Directors Ryan Miller President VT Stone Surfaces 1000 Industrial Park Holstein, IA 51025 Phone: (712) 368-4381, ext. 236 RMiller@vtindustries.com www.vtstonesurfaces.com

Augie Chavez Director 4630 Sinclair Rd. San Antonio, TX 78222 Phone: (210) 227-3100 augie@geckosss.com www.geckosss.com

Adam Albee Immediate Past President Lincoln Laminating 5010 Rentworth Dr. Lincoln, NE 68516 Phone: (402) 434-6009 adam@lincolnlaminating.com www.lincolnlaminating.com

Amy Miller Director L.E. Smith 1030 E. Wilson St. Bryan, OH 43506 Phone: (419) 636-4555, ext. 3253 amiller@lesmith.com www.lesmith.com

Kate Dillenburg Vice President Bisley Fabrication 700 Industrial St. Gresham, WI 54128 Phone: (715) 787-4410 kbisley@bisfab.com www.bisfab.com Mike Langenderfer Treasurer The Countertop Shop 9300 Airport Rd. Monclova, OH 43542 Phone: (419) 868-9101 mike@countertopshop.net www.countertopshop.net Kelley Montana Director Humboldt Countertops & Surfacing 70 W. 4th St. Eureka, CA 95501 (707) 442-5918 kmontana@humtop.com www.humtop.com Mike Woods Director Creative Countertop Solutions 919 4th Ave. S. Nashville, TN 37210 (615) 915-0718 mike@tnccs.com www.creativecountersolutions.com 46 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Steve Stoddard Director Advanced Surfaces, Inc. 130 Plastics Rd. Corry, PA 16407 Phone: (814) 663-0369 sstoddard@advancedsurfacespa.com www.advancedsurfacespa.com Matt Kraft Director Custom Marble Inc 850 S. Mulberry Millstadt, IL 62260 Phone: (618) 476-7501 matt.kraft@custommarble.net www.custommarble.net John Hansen Associate Member Representative Kohler 3721 Armstrong Dr., Ste. 2B Bloomington, IL 61704 Phone: (920) 207-7701 John.Hansen@kohler.com www.kohler.com Jessica McNaughton Associate Member Representative CaraGreen 109A Brewer Ln. Carrboro, NC 27607 Phone: (919) 929-3009 Jessica@caragreen.com www.caragreen.com

Circle RS#08 on Reader Service Page or visit www.isfanow.org/info.

Fabricator Directory Companies in blue are Certified Professionals.

For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.

Fischer Tile & Marble General Property ALABAMA HAWAII Cutstone Co.

117 Cloverdale Dr. Alabaster, AL 35007 205-624-3538 www.cutstoneco.com

Surface One

2421 Hwy. 11 Pelham, AL 35124 205-621-1125 www.surface1.com

ALASKA

AMW Construction PO Box 573 Bethel, AK 99559 907-545-3499

Bicknell Inc.

PO Box 33517 Juneau, AK 99801 907-789-5727 www.bicknellinc.com

Cook Inlet Housing Authority 3510 Spenard Rd. Anchorage, AK 99503 907-793-3047 www.cookinlethousing.org

ARIZONA

Kitchen Bath & Beyond

Specializing In Solid Surface 1440 Corona Ft. Mojave, AZ 86426 928-788-1000

ARKANSAS Qualserv

7400 S. 28th St. Ft. Smith, AR 72908 479-459-5892 www.qualservsolutions.com

CALIFORNIA

AZ Countertops Inc.

1560 Harris Ct. 1445 S. Hudson Ave. Ontario, CA 91761 909-983-5386 www.azcountertopsinc.com

Black Rock Construction Services, Inc. 131 E. Berkshire Rd. Bakersfield, CA 93307 323-627-3891 www.blackrockcs.net

Design Fabrication Inc.

100 Bosstick Blvd.

San Marco, CA 92069 760-727-1800 www.designfabrication.com

Duracite

2100 Huntington Dr. Fairfield, CA 94533 707-402-1600 www.duracite.com

1800 23rd St. Sacramento, CA 95816 916-452-1426 www.fischertile.com

Housing Authority of the County of Santa Barbara 815 W. Ocean Ave. Lompoc, CA 93436 323-400-1000

Humboldt Countertops & Surfacing 70 W. 4th St. Eureka, CA 95501 707-442-5918 www.humtop.com

JJ Cabinets

5532 Fir Circle Norwalk, CA 90651 562-881-9715

Marble Expressions

1573 Seminole St. San Marcos, CA 92708 760-471-8737 www.marbleexpressions.com

Southwest Carpenters Training Fund 533 S. Fremont Ave. #401 Los Angeles, CA 90071 213-739-9343

The Countertop Factory

12349 Telegraph Rd. Santa Fe Springs, CA 90670 562-944-2450 www.thecountertopfactory.net

COLORADO Best Tops

1250 N. 3rd St. Grand Junction, CO 81501 970-241-5187

DELAWARE

Troy Granite Inc.

711 Interchange Blvd.

Newark, DE 19711 302-292-1750 www.troygranite.com

FLORIDA

Beverin Solid Surface 1108 Palmetto Ave. Lehigh Acres, FL 33972 239-368-9444 www.beverin.com

Delorie Countertops & Doors Inc.

2140 N.W. 18th St. Pompano Beach, FL 33069 954-970-7661 www.deloriectd.com

48 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Construction Co.

1550 N.W. 96th Ave. Doral, FL 33172 305-592-9570 www.gpconstructionco.com

Natural Stone Motif Inc.

870 Sunshine Ln. Altamonte Springs, FL 32714 407-774-0676 www.naturalstonemotif.com

Simmons Solid Surface LLC 3428 Bartee Rd. Sebring, FL 33870 863-381-3965 http://cabinetrysebring.com/

Sterling Mfg.

8293 Consumer Circle Sarasota, FL 34240 941-955-8787 www.sterlingmfg.com

Surface Crafters

711 Commercial Dr. Holly Hill, FL 32117 386-253-0826 www.surface-crafters.com

GEORGIA

Atlanta Kitchen Inc.

196 Rio Circle Decatur, GA 30030 404-378-3220 www.atlanta-kitchen.com

Counter Fitters LLC

1026 Lynes Ave. Savannah, GA 31415 912-231-0103 www.counterfitterssav.com

Countersync

2014 Westside Ct. Augusta, GA 30907 706-828-7544 www.countersync.net

Craftmark Solid Surfaces Inc. 2772 Simpson Circle Norcross, GA 30071 770-242-8469 craftmarkcountertops.com

Seven Stone

1400 W. Marietta St. Atlanta, GA 30318 404-355-3108 www.sevenstone.com

Stone Center

1325 Oakbrook Dr. Ste. C Norcross, GA 30093 770-446-5155 www.stonecenteratlanta.com

Top South

830 Pickens Industrial Dr. Marietta, GA 30062 770-422-4009 www.topsouth.com

Cultured Marble

1726 Republican St. Honolulu, HI 96819 808-832-2535

Honolulu Tile & Marble Inc. 1602-B Auiki St. Honolulu, HI 96819 808-845-3775

Solid Surface Technologies 360 Mokauea St. Honolulu, HI 96819 808-845-8677 www.ssthawaii.com

ILLINOIS

Custom Marble Inc.

PO Box 306 Millstadt, IL 62260 618-476-1345 www.custommarble.net

Dirk Foster

802 S. 26th St. Mt. Vernon, IL 62864 206-898-8163

Knapp Tile and Flooring

105 S. Main Eureka, IL 61530 309-467-9700 www.knapptileandflooring.com

Maxwell Counters, Inc. PO Box 234 Farmer City, IL 61842 309-928-2848

New Age Surfaces 1237 Naperville Dr. Romeoville, IL 60446 630-226-0011

Pierce Laminated Products Inc. 2430 N. Court St. Rockford, IL 61103 815-968-9651 www.piercelaminated.com

Solid Surface Creations Inc. 403 S. Sycamore Villa Grove, IL 61956 217-832-8207 www.ssctops.com

Sprovieri’s Custom Cabinets 55 Laura Dr. Addison, IL 60101 630-917-4690 www.sprovieris.com

Stalwart Systems

7797 N. Caldwell Ave. Niles, IL 60714 847-972-1193 www.stalwartsystemsusa.com

Stevens Industries Inc. 704 W. Main St. Teutopolis, IL 62427 217-857-7100 www.stevensind.com

WILCOR Solid Surface 2371 United Ln. Elk Grove Village, IL 60007 888-956-1001 www.wilcorusa.com

INDIANA

A. I. A. Countertops LLC 501 W. Railroad Ave. Syracuse, IN 46567 574-457-2018 www.aiacountertops.com

Bollock Enterprises LLC 900 Farabee Ct. Lafayette, IN 47905 765-448-6000 www.bollockstoptops.com

Laminated Tops of Central Indiana Inc.

711 E. Dillman Rd. Bloomington, IN 47401 812-824-6299 www.rakesolutions.com

M & W Countertops Inc. 11934 Witmer Rd. Grabill, IN 46741 260-627-3636 www.mwcountertops.com

Michiana Laminated Products Inc.

7130 N. 050 E. Howe, IN 46746 260-562-2871 www.michianalaminated.com

IOWA

Solid Fabrications Inc. 2515 Murray St. Sioux City, IA 51111 712-255-5319 www.solidfab.com

Surface Solutions Inc.

323 La Porte Rd. Waterloo, IA 50702 319-287-5056 www.surfacesolutionsia.com

VT Industries

1000 Industrial Park Holstein, IA 51025 712-368-4381 www.vtindustries.com

KANSAS

Parman Brothers LTD

Surfaces Unlimited Inc.

1272 Hwy. 490 E. Bernstadt, KY 40729 606-843-6891 www.surfaces-unlimited.com

MAINE

Maine Marble & Granite 1312 Portland Rd. Arundel, ME 04046 207-351-5733 www.thomasandlord.com

Shad’s Custom Countertops Inc. 11 Collins Pond Rd. Windham, ME 04062 207-893-3445 www.getshad.com

MARYLAND

Carefree Kitchens Inc.

2910 Strickland St. Baltimore, MD 21223 410-233-4900 www.carefreeindustries.com

Creative Surface Interiors Inc. 8393 Ardwick Ardmore Rd. Landover, MD 20785 301-386-4654 www.creativesurfaceinteriors.net

SolidTops LLC

505 South St. Easton, MD 21601 410-819-0770 www.solidtops.com

MASSACHUSETTS

Jack’s Custom Woodworking/ JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 781-935-1907 www.jcwcountertops.com

Marble & Granite, Inc.

270 University Ave. Westwood, MA 02090 781-407-9560 www.marbleandgranite.com

PADCO Countertop Co. 5 Springdale Ave. Canton, MA 02021 781-828-1177 www.padcocountertop.com

Sterling Architectural Millwork

PO Box 7 Johnson, KS 67855 620-492-6882 www.parmanbrothersltd.com

55 Avocado St. Springfield, MA 01104 413-732-2131 www.sterlingarc.com

2844 Roe Ln. Kansas City, KS 66103 913-492-3030 www.top-master.com

76 Leominster Rd. Sterling, MA 01564 978-422-3321 www.sterlingsurfaces.com

75 Hale St. Bridgewater, MA 02324 508-279-2650 www.twdsurfaces.com

VanSetten Walker Construction Co.

7343 Buell Rd. Vassar, MI 48768 989-871-5000 www.blasiusinc.com

821 1st Ave. N.W. Great Falls, MT 59404 406-570-5283

Innovative Surface Works

12855 Fairlane St. Livonia, MI 48150 734-261-3010 www.innovativesurfaceworks.com

Marbelite Corp.

Solid Surfaces Unlimited Inc.

6689 Sterling Dr. S. Sterling Heights, MI 48312 586-274-9668 www.ssunlimited.net

MINNESOTA

Innovative Surfaces Inc. 515 Spiral Blvd.

Hastings, MN 55033 651-437-1004

5010 Rentworth Dr. Lincoln, NE 68516 402-434-6009

Premier Countertops

8720 L St. Omaha, NE 68127 402-991-7258 www.premiercountertops.com

NEVADA

Carpenters Int’l.

Training Fund

6801 Placid St. Las Vegas, NV 89119 702-938-1111

NEW JERSEY

J&M Granite Design LLC 558 Englishtown Rd. Monroe, NJ 08831 908-267-4331 www.jmgranitenj.com

The Pinske Edge

119 Main St. Plato, MN 55370 320-238-2196 www.pinske-edge.com

Marvic Corp.

2450 Lorio St. Union, NJ 07083 908-686-4340 www.countertopsofnj.com

MISSISSIPPI

Alexander Counterwrights

903 Ingalls Ave. Pascagoula, MS 39567 228-938-6484 www.alexandercounterwrights.com

MISSOURI

Surface Menders

NEBRASKA

Lincoln Laminating Inc.

PO Box 174 Grand Ledge, MI 48837 517-719-0146 www.paxtonsurfaces.com

Sterling-Miller Designs Inc.

PO Box 30254 Billings, MT 59107 406-259-5177 www.woodcollc.com

4600 N. Second Ave. Kearney, NE 68845 308-627-6702

Paxton Countertops & Showers

KENTUCKY

WoodCo LLC

Builders Warehouse

22500 Heslip Dr. Novi, MI 48375 248-348-1900 www.marbelitecorp.com

Sterling Surfaces

1121 St. Louis Ave. Louisville, KY 40241 502-419-0713

PO Box 721 Florence, MT 59833 406-880-3566

Blasius Inc.

Top Master Inc.

1079 N. Montello St. Brockton, MA 02301 508-894-6999 www.sterlingmillerdesigns.com

Jim Shreve

MICHIGAN

Cohen Architectural Woodworking

Granite America

MONTANA

TWD Surfaces

9 Industrial Dr. St. James, MO 65559 573-265-7070 www.cohenwoodworking.com 32 Clipper Ln. Kimberling City, MO 65686 417-598-2390 www.surfacemend.com

Solid Surface Designs Inc.

1651 Sherman Ave. Pennsauken, NJ 08110 856-910-7720 www.ssdtops.com

Spaulding Fabricators Inc. 1136 Industrial Pkwy.

Brick, NJ 08724 732-840-4433 www.spauldingfabricators.com

NEW MEXICO

American Countertops 8013 Edith N.E. Albuquerque, NM 87113 505-897-3141

International Surface Fabricators Association • Vol. 10 / Issue 1 • 49

Fabricator Directory Fabricator Directory

Companies in blue are Certified Professionals.

For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.

Creative Countertops & More

7908 Ranchitos Loop N.E. Albuquerque, NM 87113 505-814-5354 www.creativecountertopsand more.com

Franken Construction Co. 1201 Tilden Ave. Las Vegas, NM 87701 www.frankenconstruction.com

Jaynes Structures

2906 Broadway N.E. Albuquerque, NM 87107 505-344-8589 www.jaynescorp.com

OGB Architectural Millwork

3711 Paseo del Norte Albuquerque, NM 87113 505-998-0000 www.ogb-am.com

Rojo Enterprises LLC PO Box 429 Roswell, NM 88202 505-626-3553

NEW YORK

Distinctive Granite

331 Dante Ct. Ste. C Holbrook, NY 117411 631-737-3337 www.distinctivegraniteny.com

Evans & Paul LLC

140 DuPont St. Plainview, NY 11803 516-576-0800 www.evansandpaul.com

Marker Systems Inc.

940 River Rd. North Tonawanda, NY 14120 716-695-1102

Modern Home Distributing

PO Box 395 Nunda, NY 14517 585-468-2523

Penn Fabricators Inc. 100 Bellport Ave. Yaphank, NY 11980 631-205-0282 www.penn4corian.com

NORTH CAROLINA Carolina Counters

13570 Broadway Ave. Midland, NC 28107 704-888-4010 www.carolinacounters.com

Johnson Granite Inc. PO Box 511 589 Hiatt Rd. Mount Airy, NC 27030 336-719-2729

Merge Design Co.

3001-103 Spring Forest Rd. Raleigh, NC 27616 919-790-1749 www.mergedesignco.com

Seven Stone

8350-C Arrowridge Blvd.

Charlotte, NC 28273 704-598-1255 www.sevenstone.com

Top Advantage Surfaces Inc.

John Kramer’s Fabrications Inc.

Top Shelf Laminated Products

Kauffman Kitchens

12989 Market Ave. N. Hartville, OH 44632 330-877-2138 www.topadvantage.com

PO Box 41 Bernville, PA 19506 610-488-6213 www.kramershowerbases.com

Tower Industries

270 Commerce Dr. New Holland, PA 17557 717-355-9906 www.kauffmankitchen.com

OHIO

OKLAHOMA

576 Rosedale Rd. Kennett Square, PA 19349 610-444-1512 www.mcgroryinc.com

9355 Amsterdam Rd. Anna, OH 45302 937-538-7024

6031 S. 129th St. Ste. B Tulsa, OK 74134 918-252-0451 www.hfccountertops.com

Seven Stone

920 Old Winston Rd. Kernersville, NC 27284 336-773-0714 www.sevenstone.com

Bertke Countertops

Cutting Edge Countertops Inc.

1300 Flagship Dr. Perrysburg, OH 43551 419-873-9500 www.cectops.com

Earth Anatomy Fabrication 4092 Greenwich Rd. Norton, OH 44203 740-244-5316 www.earthanatomy.com

Kitchens by Rutenschroer

950 Laidlaw Ave. Cincinnati, OH 45237 513-251-8333 www.kbrmfg.com

Korkan Granite

4561 Crystal Pkwy.

Kent, OH 44240 330-677-1883 www.korkangranite.com

L. E. Smith Co.

1030 E. Wilson St. Bryan, OH 43506 888-537-6484 www.lesmith.com

Laminate Shop, Inc. PO Box 1218 Marietta, OH 45750 740-749-3536

Solid Surfaces Plus

4640 Manufacturing Rd. Cleveland, OH 44135 216-267-7040 www.solidsurfacesplus.com

The Countertop Shop LTD

10406 Geiser Rd. Holland, OH 43528 419-868-9101 www.countertopshop.net

50 • Vol. 10 / Issue 1 • International Surface Fabricators Association

400 Dietz Rd. Warren, OH 44483 330-393-1289

PO Box 647 Massillon, OH 44648 330-837-2216 www.towersurfaces.com

Hoffman Fixtures Co.

OREGON

Grifform Innovations Inc. PO Box 258 Glide, OR 97443 541-496-0313 www.grifform.com

Precision Countertops Inc.

PO Box 387 Wilsonville, OR 97070 503-692-6660 www.precisioncountertops.com

Satis&fy

3550 N.W. 215th Ave. Hillsboro, OR 97124 971-570-9800 www.satis-fy.com

PENNSYLVANIA ASST

350 South St. McSherrystown, PA 17344 717-630-1251 www.asst.com

Advanced Surfaces Inc. 130 Plastics Rd. Corry, PA 16407 814-663-0369

Armina Stone

870 Rte. 910 Unit 400 Cheswick, PA 150244 412-406-8442 www.arminastone.com

McGrory Inc.

Pence Countertops Inc.

124 Ellis Woods Rd. Pottstown, PA 19465 610-326-6609 www.pencecountertops.com

Pittsburgh Troy Granite 1060 484 Lowries Run Rd. Pittsburgh, PA 15237 412-446-1060 www.troygranite.com

RHODE ISLAND Allied Floor Covering, Inc.

Tiverton, RI 02878 401-624-4477 www.alliedfloorcovveringinc.com

SOUTH CAROLINA Seven Stone

1900 Suber Mill Rd. Greer, SC 29650 864-879-9378 www.sevenstone.com

Solid Products

109 Lazenby Dr. Ft. Mill, SC 29715 704-236-9796 www.solidproducts.biz

Tom Rush

109 Lazenby Dr. Ft. Mill, SC 29715 704-236-9796 www.solidproducts.biz

SOUTH DAKOTA

Capital City Counters Inc.

DFC-Dakota Fixture & Cabinet Co.

Harrisburg Troy Granite

Formatop Co.

760 N. Front St. PO Box 7616 Steelton, PA 17113 717-939-2878 www.capitalcitycounters.com 3617 Simpson Ferry Rd. Camp Hill, PA 17011 717-918-3315 www.troygranite.com

45753 237th St. Madison, SD 57042 605-256-3707 www.soliddfc.com

101 S. Franklin Sioux Falls, SD 57103 605-332-3151 www.formatopcompany.com

TENNESSEE

Alexander Brothers Tile & Marble Inc.

1446 S. Cooper St. Ste. 101 Memphis, TN 38114 901-278-9626 www.alexandermarbleandgranite.com

Countertops of Memphis

301 W. Olive Ave. Memphis TN 38106 901-602-7115 www.countertopsofmemphis.com

Creative Countertop Solutions Inc.

919 4th Ave. S. Nashville, TN 37210 615-915-0718 www.creativecountersolutions.com

Kitchen Tops

1300 Ault Rd. Knoxville, TN 37914 805-523-0967 www.kitchentops.net

Seven Stone

740 Space Park Dr. S. Nashville, TN 37211 615-386-0509 www.sevenstone.com

TEXAS

Advanced Fixtures Inc.

2655 E. Audie Murph Pkwy.

Farmersville, TX 75442 972-784-8800 www.advancedfixtures.com

Alejandro Contreras 6418 Harbor Mist Dr. Missouri City, TX 77459 970-471-4393

Ba Shi Ba Inc.

38303 Green Willow Way Magnolia, TX 77355 281-881-2911

Classic Counter Tops 2325 Executive Dr. Garland, TX 75041 972-840-1234

Counterscapes, Inc. PO Box 82087 Houston, TX 77282 903-581-5676

Countertop Solutions LLC PO Box 82087 Houston, TX 77282 713-204-0080

Elite Granite & Marble 455 Commercial Dr. Buda, TX 78610 512-328-5111 www.elitegraniteand marbleaustin.com

Gecko Solid Surface Solutions

4630 Sinclair Rd. San Antonio, TX 78222 210-227-3100 www.geckosss.com

Patel Inc.

AUSTRALIA

W.R. Watson Inc.

40 Day Dr. Pasadena, South Australia 5042 Australia 040-571-3865

2306 Sunset Tr. Sugarland, TX 77478 12902 Mula Ln. Stafford, TX 77477 281-495-3664 www.wrwatson.com

UTAH

Utah Kitchen and Bath

2098 E. 2250 N. Layton, UT 84040 801-814-8847 www.utahkitchenandbath.com

VIRGINIA

Metro Stone Works LLC 9115 Digital Dr. Unit 12 Manassas Park, VA 20111 703-396-866 www.metrostoneworks.com

Mid-Atlantic Mfg. Inc.

10040 Whitesel Rd. Ashland, VA 23005 804-798-7462 http://midatlanticmfg.com

Surface Link Corp.

4200 Lafayette Center Dr. Ste. A Chantilly, VA 20151 301-482-1717 www.surfacelinkcorp.com

TRINDCO

1004 Obici Industrial Blvd.

Suffolk, VA 23434 757-539-0262 www.trindco.com

WASHINGTON

FloForm Countertops 22445 76th Ave. S. Kent, WA 98032 253-639-4567 www.floform.com

Hughes Home Concepts LLC 865 Carlsborg Rd. Ste. C-2 Sequim, WA 98382 360-683-2318 www.hugheshomeconcepts.com

Mt. Rainer Marble LLC 2606 Jackson Hwy. Chehalisi, WA 98523 360-520-1844 www.mtrainiermarble.com

WISCONSIN ACS Int’l.

1478 Turnberry Circle Oconomowoc, WI 53066 520-395-7534 www.acstone.com

Bisley Fabrication Inc. 700 Industrial St. Gresham, WI 54128 715-787-4410 www.bisfab.com

McDermott Top Shop LLC 200 A Main St. Sullivan, WI 53178 262-593-2456

Spectrum Surfaces Inc. 812 Marquis Way Green Bay, WI 54304 920-337-6575

ITALY

Asian Solid Surface

BARBADOS

In-Counter, Inc.

Legnopan SPA (Starkryl Solid Surface)

Via Dell’Industria 13-15 Piovene Rocchette, VI, 36013 Italy 39-0445-551500 www.legnopan.com

27 Lodge Terrace St. Michaels BB12001 Barbados 246-253-3440

LEBANON

Colonial Countertops Ltd.

MEXICO

Respond S.A.L.

CANADA

609 Alpha St. Victoria, BC V8Z 1B2 Canada 250-383-1926 http://colonialcountertops.com

Coni-Marble Mfg. Inc. PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0 Canada 519-461-0100 125 Hamelin St. Winnipeg, MB R3T 3Z1 Canada 204-474-2334 www.floform.com

Svobody St., 29 Moscow Russia 125362 +7(495)782-84-75 http://akrilika.com/en

ARTCOR

FloForm Countertops 7630 Yellowhead Trail Edmonton, AB T5B 1G3 Canada 780-474-7999 www.floform.com

60th km. Ring Rd. Ste. 4A Moscow Russia +7-485-657-8578 www.artcor.ru

DECORA PRO

Komendantsky pr., 4A/2 St. Petersburg Russia 197227 +7 812-922-4070 www.decora.pro

Granit Design

77 Industrielle Stanstead, QC J0B 3E0 Canada 819-564-7111 www.granitdesign.com

SINGAPORE

Harvest Building Products PTE LTD

Shape Industries

61 Woodlands Industrial Park, E9 Singapore 757047 +659-797-3011 www.hbp.com.sg

10 McPhillips St. Winnipeg, MB R3E2J7 Canada 204-947-0409 www.shapeinc.com

UNITED ARAB EMIRATES Bond Interiors

460 Principale St. Saint-Sebastien, QC G0Y 1M0 819-625-2333 Canada www.summumgranit.com ZA Le Cheval Blanc Solgne F-57420 France 38-764-6923 www.crea-diffusion.com

Boulevard Hacienda Galindo 116 Villas del meson Juriquilla, 76230 Mexico 52-4422342743

AKRILIKA HOLDING

10-710 Cynthia St. Saskatoon, SK S7l 6A2 Canada 306-665-7733 www.floform.com

CREA Diffusion

Boulevard de los Charros 1500 Col. Belenes Ind. Nte. Zapopan, Jalisco Mexico 45150 52-3310287863 www.indeko.com.mx

RUSSIA

FloForm Countertops

FRANCE

INDEKO

Victor Coronado Services

FloForm Countertops

Summum Granit Inc.

1st Floor Missirian Bldg.

Beirut, Lebanon 90076 961-150-1414

PO Box 15758 Dubai U.A.E. 04 2711727, 06 5343222 www.bondinteriors.com

UNITED KINGDOM Interfab LTD

Unit 9 Willersey Business Park Willersey, Nr. Broadway Worcestershire WR12 7RR United Kingdom 441-386-858100 www.interfab.co.uk International Surface Fabricators Association • Vol. 10 / Issue 1 • 51

Product News

Antolini Introduces Azerocare Natural Stone Sealer

Tenax Now Supplies Mastidek Indoor/Outdoor Cartridge Glue for Cosentino Dekton

Federal Brace Offers Harrison Top Plate Hidden Support

Tenax’s Mastidek Indoor/Outdoor Cartridge

line of hidden countertop supports. This unique

Glue is a bi-component adhesive used to glue

Azerocare from Antolini is a proprietary

Dekton, and the only adhesive specifically

treatment and sealer that reportedly gives

made for Dekton. The glue is officially approved

quartzites and granites protection against

by Cosentino and is the only cartridge glue

etching and staining caused by contact

that carries the Dekton Logo because it was

with acid-based foods, fat, grease and

developed by Cosentino in Spain. It has a very

oil. In addition to the protection afforded,

high adhesion in a short amount of time, which

the sealer also will not affect the color or

allows for cutting and polishing assembled parts

characteristics of the stone, according to

in a short time. The hardened product is shiny

the company. It also does not react to UV

countertops can be cleaned with simple soap and water.

where support is needed on both sides for an extended breakfast bar, reception counter or serving area. The gloss black of the Harrison

Top Plate is sleek, modern and its hidden profile gives countertops the look of floating.

Circle RS#37 on page 57 or visit www.isfanow.org/info.

SA International (SAi) extended its subscription-

withstand 15 years outdoors with no yellowing.

Circle RS#35 on page 57 or visit www.isfanow.org/info.

suitable for a knee or pony wall application

approved color match. It has been tested to

proper cartridge gun. The glue and hardener are

being an antibacterial treatment. After using it,

arms extending from each side, making it

pre-colored in the cartridge with the Cosentino

cartridges with a 2:1 mix ratio and requires a

hardness of the material by half, in addition to

brace includes a central steel plate with two

SAi Announces New Subscription-based EnRoute Software Packages

and easily polished. Mastidek is produced in

light and reportedly increases the superficial

The Harrison Top Plate joined Federal Brace’s

Circle RS#36 on page 57 or visit www.isfanow.org/info.

based model to three newly created EnRoute packages: EnRoute Complete, EnRoute

Circle RS#16 on Reader Service Page or visit www.isfanow.org/info.

52 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Designer and EnRoute Fabrication that enhance CNC cutting capabilities for CAD/ CAM users and have been specifically created to meet the varying requirements and budgets of customers. The new three-tier EnRoute offering ensures greater flexibility and cost control for users by enabling access to the exact productivity and design tools desired.

interior

gel coat and fiberglass resin and has a lifetime

exterior

and right edges to center drain; uses original

and

warranty. The mold slopes from outer left

applications. It is quick

setting and fast curing, with ample working and positioning times. The working time is

about five minutes, along with a cure time of an hour.

Circle RS#39 on page 57 or visit www.isfanow.org/info.

monthly or yearly subscription.

CHEN Concrete Presents NAGANO Ramp Sink Mold

Chemical Concepts Offers 650 UC Ultra Clear Epoxy The new Chem-Set™ 650 UC Epoxy from Chemical Concepts is an ultra-clear quick-set epoxy that mixes at a 1:1 ratio. As a medium viscosity, liquid epoxy it is suitable for seams, laminations and repairs on granite and other natural stone. Because it won’t yellow with exposure to UV light, it is suitable for both

chipped edges; provides a clamp hold for easy

pop out; and comes with a free reusable rubber drain plug, reports the manufacturer.

Circle RS#40 on page 57 or visit www.isfanow.org/info.

Customers have the option to pay by either Circle RS#38 on page 57 or visit www.isfanow.org/info.

“Rimlock” technology; eliminates flex; prevents

Just Manufacturing Creates Integral Integra Drain Just Manufacturing’s Integra Drain system

creates a unique integral in-sink drain system.

The exclusive system design seamlessly

The new

joins the drain to the sink, so that the

NAGANO Ramp

sink and the drain are one complete unit.

Sink Mold from

The results are a safer, seamless sink interior

CHEN Concrete provides

a subtle, ramp shape to integral

designed to eliminate not only crevices in the sink

edge. The mold is reusable with unlimited

completely eliminates the need for additional

concrete sink projects featuring an eased

bottom, but also in the drain itself. This design

casting-life constructed from industrial grade

parts and rings. It adds to the hygienic element

Circle RS#17 on Reader Service Page or visit www.isfanow.org/info.

Circle RS#18 on Reader Service Page or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 10 / Issue 1 • 53

Product News of the sink by

satin-blended No. 4 Finish. The exterior bowl

crevices not

condensation. The drain system is available on

sink bottom,

from ADA-compliant to extra-deep designs in

the drain

Just Manufacturing stainless steel sinks and

surfaces are fully coated to reduce sound and

eliminating only in the

all self-rimming, drop-in and undermount sinks,

but also in

single- through triple-compartment models. All

body where

fixtures are made in the United States with 100

standing water may occur, creating opportunities

percent American steel, and are certified for

company, it also reduces installation costs and

Circle RS#41 on page 57 or visit www.isfanow.org/info.

ARRA project work specifications.

for potential bacterial growth. According to the

possible in-sink contaminants while providing a

BLANCO Introduces the PROFINA 36-in. Apron Front Single Bowl Sink

more reliable installation. A benefit to the singleunit system is that it comes complete and does not require any extra parts, rings or gaskets, which reduces the potential for leaks while making installation time faster.

The drain system sinks are made in the USA and are packaged with a tailpiece and a matching basket strainer of stainless steel. Interior and top surfaces are polished to a nonporous,

¾-in.-thick walls and the accessory ledge is made to assist in reducing countertop clutter.

The integral ledge provides added work space for a cutting board and dish rack/colander. The sinks are made of BLANCO’s proprietary fireclay material for a smooth, easy-to-clean surface and are offered in two colors: White and Biscuit.

A beechwood cutting board is included with

BLANCO created the new PROFINA™ 36-

the sink. Accessories sold separately include a

generously sized iconic farmhouse sink with

the accessory ledge doubling as a colander. The

save counter space while fitting stylistically

apron depth of 10 in. and a bowl depth of 9 ¼ in.

in. Apron Front Single Bowl kitchen sink, a

bottom grid and a dish rack, which can rest on

an accessory ledge. The sink is designed to

sink’s dimensions are 36 by 19 in. with a front

within modern kitchens. It is equipped with

Circle RS#42 on page 57 or visit www.isfanow.org/info.

Circle RS#19 on Reader Service Page or visit www.isfanow.org/info.

54 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Alpha Tools Introduces G-Tape

The fabrication tables

Alpha® Tools new G-Tape

can go from 32 to 44 in.

measure 78 ¾ in. long by 23 ¾ in. wide and have adjustable heights that The 1,100-lb. capacity

is designed for multipurpose masking; hard

surface protection and repair; and is designed to be used almost anywhere. It is waterproof and

market at a competitive price and fulfill their niche

UV resistant and can be used in temperatures

Circle RS#44 on page 57 or visit www.isfanow.org/info.

tears straight and easily by hand; plus it’s weather/ ranging from -40 F to 200 F. The ability to

reposition it makes it suitable for quick repairs on all kinds of surfaces. Additionally, although the

adhesion is strong, it does not leave any residue when removed.

within the company’s “all in one place” paradigm.

GranQuartz Offers XTREME Transport Racks and Fabrication Tables

tables are made of hot-

dipped galvanized steel for longevity and rust

prevention and come with two adjustable and/or

removable center supports. They come with four

wheels, two of which are fixed and two which are

locking swivel wheels. The tables are rubber lined for material protection.

Circle RS#45 on page 57 or visit www.isfanow.org/info.

Circle RS#43 on page 57 or visit www.isfanow.org/info.

GranQuartz now carries XTREME Transport Racks

Akrilika Launches Stainless Steel Sink Line

galvanized steel construction for longevity and

Stone Forest Launches New Lavatory Sinks

rust prevention and have nonmarking transparent

The new Cerne Lav Sinks offered by Stone

and Fabrication Tables. The racks are hot-dipped

Akrilika launched a line of stainless sinks series

rubber strips. The construction uses an easy

handmade sinks. They are entering the Russian

and straps. An optional wheel kit is also available.

comprising four models of quality 18-gauge

six-bolt assembly, and they have eight uprights

Forest are above-counter and semi-recessed bathroom vessels with a classic look. They

are sculpted from blocks of Luna Bianca Oro

Circle RS#20 on Reader Service Page or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 10 / Issue 1 • 55

Product News making,

carving and

detail work. The

Festool Launches Hand Sanding Line

CNC bits are made with unique cutting

geometries and Perma-

Freud Designs New CNC Router Bits

grind to eliminate buildup; computer balancing to

Freud extended its range of more than 400 CNC

to reduce burning.

Festool USA and Festool Canada is introducing a complete line of premium hand sanding products for a broad range of applications in March. Available in sheets, blocks, sponges, rolls and pads, the hand sanding line was developed in accordance with the principles of machine abrasives — with enormous material removal capacity and a long service life.

They use fused aluminum oxide grit, synthetic resin for entirely bonded grits, and can be adapted to the workpiece using a flexible, soft foam or quality latex paper backing. Simple cleaning enables multiple usage. The strong grit bonding works to prevent grooves or scratches in the surface of materials and is designed with a no-crinkle formation to further enhance surface protection.

Circle RS#47 on page 57 or visit www.isfanow.org/info.

Circle RS#48 on page 57 or visit www.isfanow.org/info.

SHIELD® nonstick coating that

reduces friction while preventing corrosion for

less work and cleaner cuts. They are suitable for creating detailed inlays or decorative projects in wood, aluminum and plastics. According to the marble, a white marble with traces of gray and

company, the solid carbide bits feature Enhanced

The edge detail makes the Cerne suitable for

protect against corrosion and maximize cutting

gold/brown veining and are 17 in. in diameter.

TiCo™ Super Density Carbide with chromium to

contemporary, rustic or transitional designs.

life; advanced cutting geometry for superior chip

Circle RS#46 on page 57 or visit www.isfanow.org/info.

bits with seven new profiles designed for sign-

evacuation and finish quality; polished mirror finish reduce chatter; and multi-axis grinding to provide consistent relief angles on the entire cutting edge

ISFA Member since 1998

Circle RS#21 on Reader Service Page or visit www.isfanow.org/info.

ISFA Member since 2013 56 • Vol. 10 / Issue 1 • International Surface Fabricators Association

Circle RS#22 on Readers Service Page or visit www.isfanow.org/info.

Free Product Information Form Or visit www.ISFANow.org/info to fill out our online form

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Volume 10 / Issue 1 Get Your Free Product Information Today: For more facts on products and services, please fill out all the information below and circle the product referral numbers that are found in the magazine. Product referral numbers can be found below each advertisement. Your request will be immediately forwarded to the proper manufacturer. You can submit this form via mail, fax, email (editor@isfanow.org) or visit us online at www.ISFAnow.org/info.

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What surfacing materials do you work with?

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C14 Sinks

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C16 Solid Surface

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C01 Abrasives

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C02 Adhesives

C13 Seaming Equipment

C03 Air Quality Equipment C04 CNC Machinery C05 Concrete Materials & Supplies C06 Hand/Power Tools C07 Laminate C08 Material Handling Equipment C09 Prefabricated Accessories C10 Quartz Surfacing C11 Saws

C15 Software C17 Stone

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International Surface Fabricators Association • Vol. 10 / Issue 1 • 57

Classifieds

Don’t Miss These Upcoming ISFA Events!

Name

RS # Page #

BACA

3

5

Beckart

17

53

Betterley Industries, Inc.

19

54

Colonial Saw

11

22

ISFA CEO Roundtable March 28 – 30 San Antonio, Texas

Cosentino

24

59

CountertopResource.com

56

21

Coverings

5

9

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone May 16 – 19 Virginia Beach, Va.

Glass Recycled Surfaces

4

7

GlueWarehouse.com

1

2

Groves

8

15

Integra Adhesives

25

60

ISFA CEO Roundtable June 6 – 8 Woburn, Mass.

Interzum

14

33

Jerong

20

55

Karran

12

23

KRION

13

27

Laminam

16

52

Laser Products

10

21

Maqstone

9

16

MSI

2

3

Oneida Air

18

53

Park industries

7 13

Performance Abrasives

22

56

Regent Stone

6

11

Water Treatment Solutions

15

34

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone March 7 – 10 Virginia Beach, Va.

YOUR AD [could be here]

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Sept. 19 – 22 Virginia Beach, Va. ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Dec. 5 – 8 Virginia Beach, Va.

Fabricators!

ISFA Fabricators, do you have

used equipment you would like to

sell? Looking to fill a key position?

Why not submit a FREE classified

ad? That’s right, relevant classifieds in this publication are free to ISFA

fabricator members! Just send us

the text you’d like to run and we’ll do the rest.

Email us today at editor@isfanow.org.

For those of you who are not fabricator members, email kevin@isfanow.org or call (815) 721-1507 to get a quote.

58 • Vol. 10 / Issue 1 • International Surface Fabricators Association

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ISFA Member since 2003