ISFA's Countertops & Architectural Surfaces Vol. 8, Issue 1 - Q1 2015

VOLUME 8 / ISSUE 1 • QUARTER 1, 2015 • SINGLE ISSUE $14.95

Industry Outlook 2015 Page 26 OSHA’s Recent Focus in the Surface Fabrication Industry Page 32 Strategies to Make 2015 Your Renaissance Year Page 34

New Colors & Materials Spotlight

The Latest and Greatest in the World of Surfacing Page 20

Circle RS#01 on page 49 or visit www.isfanow.org/info.

ISFA Member since 1997

CREDITS Letters to the Editor

Photography

Please send letters to editor@isfanow.org or to Letters, ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor. Include a telephone number and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to editor@isfanow. org or mail to ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor.

Photography/graphics provided by: Cosentino, Andrea Chapman, Visitor’s Bureau of Austin, Texas, Ed Hill, Groves Incorporated, P. Max La Pera and Joanna Duggan.

Countertops & Architectural Surfaces welcomes Letters to the Editor.

If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA, or the industry in general, please feel free to write to us.

Contacting ISFA

Phone: (412) 487-3207 Fax: (412) 487-3269 editor@isfanow.org www.isfanow.org

About This Magazine Countertops & Architectural Surfaces (2372-983X) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in September. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal.

Special rates and charges apply for orders outside of the United States.

Call for details. To subscribe, call (412) 487-3207. Printed in the United States of America. Copyright © International Surface Fabricators Association 2014. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission.

Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs.

Materials will be returned only if accompanied by a stamped, selfaddressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Gibsonia, Pa., post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers.

Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

Magazine Credits

Publisher & Editor: Kevin Cole Proofreader: Nancy Mueller-Truax Design: V2 Marketing Communications

ISFA Officers of the Board

Mell Hill, President Dave Paxton, Immediate Past President Adam Albee, Vice President Erica Hussey, Treasurer Ryan Miller, Secretary

ISFA Directors

Mike Woods, Director Kate Dillenburg, Director Ryan Miller, Director John Hansen, Associate Member Representative Jessica McNaughton, Associate Member Representative

ISFA Staff

Keith Haight, Executive Director Kevin Cole, Communications Director and Magazine/Website Publisher & Editor Paul Wisnefski, Account Representative Carol Wilhite, Coordinator Chris Pappenfort, Volunteer Project Manager Joanna Duggan, Member Advocate

Cover Photo

This photo, courtesy of Cosentino, depicts the Aura color of the company’s Dekton product, which has a pattern that repeats to allow for bookmatching applications. This and many new colors and materials of all varieties can be found in the annual spotlight. Read the full story on Page 20.

Postmaster: Send address change to Countertops & Architectural Surfaces magazine, 2400 Wildwood Road, Gibsonia, PA 15044.

International Surface Fabricators Association • Vol. 8 / Issue 1 • 1

CONTENTS

Features 20 New Colors & Materials Spotlight

Our annual look at the latest and greatest in surfacing materials

26 Industry Outlook A forecast of the countertop industry for 2015 and beyond 32 What’s OSHA doing in the Surface Fabrication Industry?

A look at the most common hazard citations issued over the past year

34 Make 2015 Your Renaissance Year

20

Success through discipline, diversification, outreach and strategy

Departments 6 From the Editor 8 From the President 10 From the Executive Director

26

12 Education Connection 13 Calendar of Events 14 Management Matters 16 Industry News 36 ISFA News 42 ISFA Fabricator Directory 46 Product News 49 Reader Service Form

32

2 • Vol. 8 / Issue 1 • International Surface Fabricators Association

34

50 Guest Column/Classifieds/Ad Index

Circle RS#02 on page 49 or visit www.isfanow.org/info.

ISFA Member since 2000

From the Editor From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director

One More Cup of Coffee…

I recently received a promotional coffee mug in the mail from a company called Wordologies (www.

ever since, and I can truly say he is one of the most

that showcases the latest new colors and materials

wordologies.com) that focuses on products that are

honest, open and caring people I have ever met. His hitting the market and some obvious trends can be enthusiasm for the surfacing industry is practically seen when you look at the article as a whole.

(like coffee cups or notepads, etc.) and the mug,

friendship with Jon will continue and I know he will

designed to inspire and feature words of wisdom while beautiful, carried upon its side two curious

sentences. “Clear the static. Change conquers.” I

have yet to try out the mug, although I must admit I have a hard time if I miss my morning coffee(s).

I’m sure it will serve its purpose, but instead it has been sitting on a side-table to my desk staring at

me for the past week, and I have glanced over on numerous occasions only to have the statements

catch my eye. And it seems each time I read those

two short simple sentences, a small debate begins in my head.

On the surface, the concept in those two

statements seems relatively simple. But on

reflection, perhaps too much of it, they make my mind tumble around a bit.

I’m generally of the opinion that change can be a

really good thing, and it is wise to review your static processes and look for ways to improve. Being a newlywed, I also know just how fulfilling change

can be. But I also know change can be negative

if done hastily, without forethought or is forced by

unparalleled and highly infectious. I am sure my

continue to be an influencing factor in our industry.

And I have also warned him I will track him to the

edges of the Earth if I have to to get him to write on

don’t think 2015 will be an exception.

One change you will note if you read this issue of Countertops & Architectural Surfaces is that Jon Olson, our longtime columnist of “Management

Matters,” is leaving us. As he says in his column, which I urge you all to read, there are several

reasons for the change, but I can’t help but think how much I am going to miss chasing down his column for each issue and seeing what insight

he is sharing. I have known Jon for many years,

dating back to when I ran a different publication

violations are definitely not something you want to

our industry has benefited greatly from your efforts.

You exemplify to me the words of Margaret Mead,

are destined to repeat it.” Well, I assure you OSHA be part of your destiny.

a great American cultural anthropologist, who said,

Additionally, this is the issue I sweat and struggle

friend, you have not heard the last from me, by far.

2014 seemed to be a real bounce back year for

“Never believe that a few caring people can’t change over each year, putting together a forecast looking the world. For, indeed, that’s all who ever have.” My ahead at the year ahead and beyond. Anecdotally, At the same time that Jon is departing, you will

also notice that an old friend of ISFA and one of the founders, Joanna Duggan, has a guest column at

the surfacing industry, but you’ll have to read the “Industry Outlook” to get my predictions moving forward.

the back of this magazine. I have known Joanna

Lastly, P. Max Le Pare of Artisan Manufacturing

addition to helping establish ISFA, she was also

year a renaissance year for your business, offering

for even longer than I have known Jon, and in

the publishing force behind two previous surfacing magazines. I have often referred to her as the

“mother of solid surface” as her efforts certainly left a big mark on the industry. Although retaining her years ago to spend time with her family, but with

wrote an alluring article suggesting how to make this concrete examples of things you can examine

and possibly improve in the way you do business.

I would urge you to give his suggestions some serious contemplation.

So sitting here with my inspirational mug staring

ISFA as one of her “children,” she couldn’t stay

me in the face, I have to say that while change can

once again as a Member Advocate, and I hope to

it all really depends on where you are headed in the

of you who know her, you will quickly remember

you may end up where you are heading” (for good

away forever. So, Joanna will be working with ISFA

be difficult and it may be both negative and positive,

coax her to occasionally put pen to paper and share first place. As the ancient Chinese philosopher Lao Tzu once said, “If you do not change direction, her thoughts in this magazine as well. For those her feisty nature, quick wit and passion for the

industry. And for those who have not yet had the

occasion to interact with Joanna, I think you are in

for a treat when she comes a-calling and shares her

or bad).

As always I look forward to your feedback.

Sincerely,

experiences with you.

pleasure to meet and interact with. Twelve years

As is always the case with the first issue of the year,

4 • Vol. 8 / Issue 1 • International Surface Fabricators Association

of TechneTrain put together for us. As the old

Jon, you are a true gentleman and a scholar and

But other than the two changes you will find in this

and two magazines later, I have worked with him

industry from the past year that Shannon DeCamp saying goes, “Those who are ignorant of the past

in the countertop industry, and he was one of

the first people in the surfacing industry I had the

review of OSHA violations in the surface fabrication

occasion again for us.

uncontrollable circumstances. Either way, I am of the membership status in ISFA, Joanna retired several belief that with each new year comes change, and I

Another useful article to be found herein is the

magazine, the whole issue is really a primer for 2015. we feature our “New Colors & Materials Spotlight”

Kevin Cole, Publisher & Editor kevin@isfanow.org.

Circle RS#03 on page 49 or visit www.isfanow.org/info.

ISFA Member since 1998

From the President From the desk of Mell Hill, President of ISFA Board

Take a Closer Look in 2015: You Will Be Pleasantly Surprised and Positively Rewarded As incoming president for ISFA, I first want to say a little about the past presidents I have had the chance to serve with and get to know. For me it all started with Russ Berry; I was recruited by him during his last term as president. For those of you who don’t know Russ, he is an extremely personable gentleman who has a wealth of knowledge like only a few others in the industry, and he is happy to share it. In the short time I was able to spend time with him, he shared, listened and provided me with excellent advice and has become a true resource for me and someone I look up to.

Mike Langenderfer was the incoming president and I was immediately impressed with his level of passion and drive. It obvious that Mike is someone that puts his whole heart into not only his business, but into helping ISFA be a true fabricator’s resource. I have reached out to Mike (and his lovely wife on occasion) for assistance with several issues in the past year and am grateful for his time and advice.

Last but not least is Mr. Dave Paxton! Talk about a charismatic individual. Dave is always intrigued and looking for ways to improve his business and life overall. He strikes up conversations with anyone and everyone, and those conversations end up benefiting all parties involved. Most of the time you benefit without ever even realizing you had a “puzzle” to solve to begin with. Dave is a human sponge that soaks in as much information as possible and puts it to use. In my opinion he uses ISFA to its fullest, and I am sure he would welcome a call from all of our members to talk about how being a member and serving on the board of ISFA has helped him.

I would like to thank each of these individuals for their work with ISFA, their passion for the

6 • Vol. 8 / Issue 1 • International Surface Fabricators Association

industry and their willingness and desire to share with others.

Each year in their first magazine editorial, the incoming presidents usually talk about their goals and what they hope to achieve within ISFA and for the association’s fabricator network. I shall do the same. Let me start with this: I have heard Mike and Russ both say that you only get out of the association what you put into it, and I have experienced this firsthand.

Oldcastle Surfaces, formerly Custom Surfaces, where I work as vice president and general manager, has been a member of ISFA for 20+ years. In the beginning we were heavily involved and as the association changed our involvement dwindled. When I joined the board in 2012, I was pretty far removed from the organization and not 100 percent sure what to expect. My first board meeting was an eyeopener. I realized I have had all these resources at my fingertips for the past 15 years and not utilized a single one. Shame on me, right?

I sat back and observed the first meeting and listened to the passion of the individuals in the room. The group’s strong desire to bring ISFA back to its roots and continue to be a worthwhile tool for fellow fabricators, to increase participation and teach others in our ever-changing industry. It certainly changed my outlook. I left kicking myself for not taking advantage of the training and networking opportunities in the past.

The second meeting I took the time to speak with my fellow board members and tried to learn more about them and their businesses.

I walked away from that meeting with advice from Mike that I immediately put into place to

help increase my margins. Every meeting after has had the same effect. This is not limited to the board meetings. Every ISFA event I have participated in I have met someone new and learned something new.

The connections and advice I have gained and learned over the past three years is invaluable.

So my goal for ISFA in 2015 is to help other fabricators feel the same way about ISFA as I do, and as the board does! We are refocusing on our roots. Solid surface was the core of the original ISSFA — what gave us a start — and quartz surfacing is a natural addition to our focus, as our fabrication network has evolved. I would encourage, or even challenge you, to go to one meeting in 2015 or call one or all of the board members and talk to him or her about the association and how we can help you improve your business. After all, aren’t all of our goals to be more successful, to train the next generation to be able to fabricate and handle business decisions and to continue each of our legacies?

I am more than happy to share more of my experiences, my excitement about our changes and our path to success with ISFA. And you can always find information about our events here in this magazine or online (www.ISFAnow. org). I hope to see you at one or more!

Here’s to an amazing 2015!

Mell Hill, 2015 ISFA President mell.hill@oldcastle.com (404) 925-3178

Circle RS#04 on page 49 or visit www.isfanow.org/info.

From the Executive Director From the desk of Keith Haight, Executive Director

An Overview of 2015

In my last editorial I invited you to get together. I also mentioned the value of ISFA. Well to cover both topics, you are invited to participate in the following valuable offerings from ISFA. We encourage you to check the ISFA website at www.isfanow.org for dates, location and details on these offerings.

ISFA Marketplace — This is by far one member benefit you don’t want to pass up! This benefit comes with membership at no extra cost and offers you access to discounts from FedEx, Staples and W.W. Grainger. We even have some ISFA supplier members in the process of setting themselves up as providers for this program! If you like saving money, take advantage of this program.

You may even save enough through this program alone to pay your annual dues.

Standards — In 2013 ISFA updated the material standards for solid surface and issued standards for quartz. These standards are valuable tools for architects and designers to understand what constitutes quality solid surface and quartz surfacing. In 2014 ISFA started standards for the fabrication and installation of these materials and will look to complete them this year. They will prove to be every bit as valuable as the material standards.

Mike Nolan Scholarship Fund — What better way to participate than support the memory of someone who gave all he had to an industry he loved dearly! When we polled our members recently, finding good employees was the No. 1 issue that concerned them. This scholarship is a step toward helping solve that problem. The scholarship goes toward students who intend to pursue careers in the trades that support the decorative surfacing industry. Anyone can donate to this worthy cause by visiting the ISFA website.

Total Fabrication Training (TFT) — Members tell us the TFT program is one of the primary reasons they originally joined ISFA. This invaluable program trains attendees in templating, fabricating and installation of either solid surface or quartz/ stone countertops (depending on which version of the class is taken). If you come to this class, be prepared to get dirty. You will use the tools and perform the actual tasks required for a countertop install. These classes are not just for start-ups.

We can help train new or seasoned employees also. We have coordinated the use of a few U.S. training facilities or can bring the training to you!

8 • Vol. 8 / Issue 1 • International Surface Fabricators Association

Let us know how we can best meet your needs.

Check the ISFA website for dates and locations or schedule a TFT at your facility by contacting the ISFA office at (412) 487-3207.

Gen2 Roundtable — For businesses that are going through the transition of their children or someone else taking over their company, you will seriously want to consider attending this event.

It is designed to help owners and owners-to-be understand the different perspectives of first- and second-generation individuals, plus avoid the potential pitfalls when transitioning from a first- to a second-generation business. The first event, sponsored by Cosentino and GranQuartz is being hosted by ILSD in Michigan next month. However, attendance is already sold out. So, stay tuned for details on another Gen2 event later this year.

CEO Roundtable — Ever sit alone at night with the many issues you face weighing you down? Have you ever felt like you are alone on an island with unique issues nobody else understands? Wish you had someone to bounce ideas off of? This is the primary benefit of a CEO Roundtable. ISFA brings together business owners from all over the world to discuss the very issues that keep them up at night. Facilitating an event like this and resolving issues is a great reward for the attendees and ISFA. More importantly, friendships are established and networks built so ongoing communications between ISFA and members can continue.

Productivity Event — Need a reason to take a business trip to Mexico? Then join us for the Productivity Event in Guadalajara. This two-day event will introduce you to many concepts and tools you can take back with you and focus on improving your bottom line. These tools will help make you more proactive rather than reactive in your approach to operations. They will also provide a way to ensure you and your employees are on the same page so you can avoid miscommunications and potential conflicts.

Continuing Education (CE) Program — Looking to build up your commercial business? Then why

not take advantage of the one program that can help get your foot in the doors of architects and designers? The ISFA CE program is an accredited program through the American Institute of Architects (AIA). Currently there are five courses available and several more in the works. The CE program will surely allow you the opportunity to provide architects and designers CEU credits they need to maintain their licenses. So take advantage of this program, set up a “lunch and learn” and see where this will take you and your business!

ISFA Annual Meeting and Conference — What better way to cap off a great year than to have a large gathering event where there’s a mixture of vendor displays, technology, education and networking, and showcase the highlights of everyone’s accomplishments for the year! The Annual Meeting and Conference will be held in November at the Four Seasons Hotel in Austin, Texas, and will be one event not to miss! More details for this event are being made available every day. Attendance for the conference portion of the event is limited, so consider signing up now.

Those are just some of what we have in store for 2015. But before I go, I would like to say to Joanna Duggan what a surprise it was when I received your recent email. Joanna is one of the founding members of ISFA, and if not for her, her husband Mike and several dedicated fabricators, there would not be an ISFA. That would be a tragedy, because an industry without an association to train, educate and facilitate valuable networking would struggle to survive. Joanna, I am looking forward to having you onboard as our Member Advocate! I’m also looking forward to a great 2015 and interacting with as many folks as possible.

Keith Haight, ISFA Executive Director (484) 354-5909 | keith@isfanow.org

WARNING! This may be the last copy of this magazine you receive!

We are in the process of updating the subscriber lists for Countertops & Architectural Surfaces magazine. If you are not a member of ISFA or do not have a paid subscription, and have not renewed your subscription in the past year, you may stop receiving this publication soon.

For a limited time, ISFA is offering FREE subscriptions to qualified industry individuals

residing in North America, but you must fill out the subscription form to make

sure you will receive the publication in the future. You can find the subscription form online at http://isfanow.org/magazine-subscription.

All ISFA members are automatically qualified and added to the subscription list and need not fill out the form.

You must act now if

you don’t want your

subscription to end!

OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

Education Connection

ISFA Adds Expert Conference to Upcoming 2015 Annual Meeting to Create an Event Not to Be Missed Business Improvement and Networking with the Best in a Luxury Atmosphere

Andrea Chapman, president of Suitable Solutions, and Sage 100 Contractorcertified Consultant.

Ed Hill, owner of Synchronus Solutions, LLC, and co-owner of Cabinet Creations.

Here is what other fabricators are saying about these experts: “Andrea has been a key factor in the success of her business and has taken process software to a whole new level.

She has a kind and helpful nature and a paradoxically tenacious pursuit of perfection. Andrea listens, understands and solves the issue. I have worked closely with her since the spring of 2004 and cannot imagine where I would be without her guidance and amazing software.”

G. Smith, owner of Down East Fabrications, Inc.

“His methods of analysis, education, implementation and follow-through were exceptional. Working with Ed was rewarding for everyone on our team.

Together we significantly improved manufacturing flow and predictability, customer experience and ultimately the bottom line results of the business.”

D. Connor, general manager at Cumar, Inc.

It is slated for Nov. 4 to 6, 2015, in the luxurious Four Seasons Hotel in downtown Austin, Texas — often referred to the music capital of the world and known for its scenic night life and fabulous food offerings. This year, in addition to the ISFA Annual Member Meeting, you have the opportunity to increase your value by registering for the Annual Conference. Attendee space for the full two-day event is limited, so don’t wait!

We’re excited to have two of the greatest minds in the surfacing industry together for a day at the ISFA Annual Conference this year — Andrea Chapman and Ed Hill. Chapman is president of Suitable Solutions and a Sage 100 Contractor-certified Consultant. Hill is owner of Synchronous Solutions, LLC, and co-owner of Cabinet Creations. They both have firsthand experience in owning and operating countertop businesses and have proven track records of helping business owners achieve profits in their own businesses. You will have the opportunity to collaborate with them and other business owners to find new ways to build your bottom line. This is a unique opportunity for you to acquire knowledge and successful techniques that have taken years to develop.

This two-day event will provide you with an opportunity to learn and network with the greatest minds in the business, with the focus of finding the most profitable parts of your business and then learning how to capitalize on them.

With your full registration you will enjoy the following: • Two nights accommodations at the Four Seasons (Thursday, Nov. 4 and Friday, Nov. 5) • Kickoff Reception with food, drink and live music • A full day of discussion groups with industry experts • Vendor/Sponsor meet and greet • ISFA Annual Meeting and Lunch • Group dinner with your industry peers

Special Thanks to our Presenting Sponsor:

Nov. 4, 2015 6 to 10 p.m. – Cocktail Reception & Live Music Catch up with some old friends and build your network on opening night. You’ll enjoy hors d’oeuvres, live music and an open bar.

Nov. 5, 2015 8 a.m. – Opening Remarks ISFA President Mell Hill will welcome attendees to the event, followed by a short presentation from the presenting sponsor of the event — Cosentino.

8:20 to 11:20 – Discussion Group 1 Expert roundtable discussions will be broken out into two groups, one headed by each expert, allowing for more intimate and direct interaction with each speaker.

11:20 a.m. to Noon – Vendor/Sponsor Meet & Greet Get a chance to visit with the various sponsors of the conference, who will have tabletop displays and opportunities to meet with individual fabricators or small groups.

Noon to 1:30 p.m. – Annual Member Meeting Luncheon (open to all ISFA Members in good standing at no cost) Yearly ISFA business will be conducted; a discussion of current and upcoming ISFA programs will be given; members will have an opportunity for Q&A with the ISFA Board of Directors; the annual ISFA awards will be presented; and the newly elected 2016 ISFA Board of Directors will be announced. This discussion will be followed immediately by a gourmet lunch.

1:30 to 4:30 p.m. – Discussion Group 2 Expert roundtable discussions will be broken out into two groups for intimate and direct interaction with each speaker.

Each of these groups will once again be headed by one of the experts, allowing for each attendee to meet with the expert he or she did not meet with in the first discussion group.

4:30 to 5:15 p.m. – Vendor/Sponsor Meet & Greet Attendees will get a second chance to visit with the various sponsors of the conference at their tabletop displays for second opportunities to meet with individual fabricators or small groups.

5:15 to 5:30 p.m. – Closing Remarks A few remarks will be made by the ISFA president and/or executive director, followed by dismissal and directions to the Networking Dinner.

The cost for attending the full two-day event, which includes two nights accommodations in the Four Seasons Hotel, the cocktail reception on Day 1, lunch and dinner on Day 2 and all of the networking and learning sessions is $550 per person. A second ticket for someone sharing a hotel room with a full-price ticket holder (or not staying at the hotel) is $275.

There is no cost for ISFA Members in good standing to attend the Annual Member Meeting Luncheon only.

Those wishing to attend can sign up online at www.ISFAnow.org, or contact the ISFA office at (412) 487-3207 or info@isfanow.org.

10 • Vol. 8 / Issue 1 • International Surface Fabricators Association

Calendar of Events ASID Design Summit Feb. 26, 2015 Chicago, Ill. (312) 467-5080 ISFA 2nd Generation Roundtable Hosted by ILSD March 4 – 5, 2015 New Boston, Mich.

(412) 487-3207 www.isfanow.org Park Industries Digital Expo March 5, 2015 Orlando, Fla. (800) 328-2309 Xiamen Int’l. Stone Fair March 6 – 9 Xiamen, China 86-592-5959616 SFA CNC Programming Workshops March 12 – 13 Phil Campbell, Ala. and Caledonia, Mich.

MIA Stone Industry Education Series March 26 Dallas, Texas (440) 250-9222 Architectural Digest Home Design Show March 19 – 25, 2015 New York, N.Y. (800) 677-6278 Domcrete GRFC Countertop Training April 7 – 11 Sydney, Australia 1300 132 679 ISFA Total Fabrication Training — Quartz/Stone Hosted by Alpha Tools April 8 – 10 Oakland, N.J. (412) 487-3207 www.isfanow.org Stiles Executive Briefing Conference April 12 – 14 Atlanta, Ga. (616) 698-7500 Coverings 2015 April 14 – 17 Orlando, Fla. (703) 706-8227 www.coverings.com MIA Stone Industry Education Series April 30 Chicago, Ill. (440) 250-9222 AIA National Convention May 14 – 16 Atlanta, Ga. (800) 242-3837

ISFA Total Fabrication Training — Solid Surface May 19 – 21 Chantilly, Va. (412) 487-3207 www.isfanow.org ISFA CEO Roundtable June 3 – 4 Chantilly, Va. (412) 487-3207 www.isfanow.org

MIA Stone Industry Education Series Sept. 24 Boston, Mass.

(440) 250-9222 Concrete Décor Show Sept. 28 – Oct. 2 Indianapolis, Ind. (877) 935-8906 Marmomacc 2015 Sept. 30 – Oct. 3 Verona, Italy 39 045-829-8111

MIA Stone Industry Education Series June 4 Edmonton, Alberta Canada (440) 250-9222

SFA Workshop Oct. 1 – 2 Brandon, Miss.

ISFA Productivity Event Hosted by Indeko June 16 – 18 Guadalajara, Mexico (412) 487-3207 www.isfanow.org

ISFA Total Fabrication Training — Quartz/Stone Hosted by Alpha Tools Oct. 5 – 7 Las Vegas, Nev. (412) 487-3207 www.isfanow.org

MIA Stone Industry Education Series June 18 Denver, Colo.

(440) 250-9222

Canada Woodworking West Oct. 7 – 8 Abbotsford, British Columbia Canada (888) 454-7469

SFA Workshop June 18 – 19 Toana, Va. MIA Stone Industry Education Series July 16 Kansas City, Mo. (440) 250-9222

MIA Stone Industry Education Series Oct. 8 Los Angeles, Calif.

(440) 250-9222

AWFS July 22 – 25 Las Vegas, Nev. (800) 946-2937 ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools July 27 – 29 Oakland, N.J. (412) 487-3207 www.isfanow.org ISFA Grassroots Gathering August TBD (412) 487-3207 www.isfanow.org

The Int’l. Surface Event/StonExpo East Nov. 3 – 5 Orlando, Fla. (866) 563-7612 ISFA Annual Member Meeting & Conference Nov. 4 – 6 Austin, Texas (412) 487-3207 www.isfanow.org WMS 2015 Nov. 5 – 7, 2015 Toronto, Ontario Canada (866) 967-2015

Stone Forensics Historical Restoration and Preservation Seminar Aug. 12 – 13 Melbourne, Fla. (321) 514-6845

Kitchen & Bath Industry Show (KBIS) Jan. 19 – 21, 2016 Las Vegas, Nev. (877) 267-4662

SFA Workshop Aug. 13 – 14 Findlay, Ohio ISFA Total Fabrication Training — Solid Surface Sept. 15 – 17 Chantilly, Va. (412) 487-3207 www.isfanow.org

NAHB Int’l. Builders Show (IBS) Jan. 19 – 21, 2016 Las Vegas, Nev. (800) 967-8619 Submit your event for consideration in our Calendar by emailing Editor Kevin Cole at kevin@isfanow.org.

International Surface Fabricators Association • Vol. 8 / Issue 1 • 11

Management Matters From the desk of Jon Olson

Until We Meet Again…

Dear Friends, If you are an avid reader of my column, or

even just an occasional one, then you know I

typically write about a variety of management

issues, from selling tips and product upgrades to shop management and reaching out to the

design community. But, this particular editorial is going to be different, as it is my last regular

column for this magazine (although the editor/ publisher Kevin Cole tells me he will show up

on my doorstep in Massachusetts to make me write again on occasion if he has to).

There are a number of reasons that I will not

be writing this column regularly in the future,

but rather than focus on them, I would like to

share with you my experiences as a writer and a member of the surfacing industry and try to pass on a few parting words of wisdom.

Sometimes people ask me how many articles I have written, and to be honest I’m not really sure. Last time I checked, it was more than 130, but who’s counting? I do, however,

remember the first article I wrote. It was on

January 24, 2002, for Solid Surface Magazine (SSM) and was titled “How to Manage Shop Employees.”

I always felt those were words to live by and it

will see the evolution continue going forward.

the surfaces industry. Back when I worked for

rewarding adventure.

helped motivate me to do my part to help grow Sterling Surfaces, which was and still remains a wonderful fabrication business, to say the

least, I used to look out at the shop floor and see all of these young people working hard

and really enjoying their work. I would think

to myself, “What I can do to make sure they keep their jobs and their efforts won’t go

wasted? Am I doing enough to make sure they

make sense before I ever submit my articles

Well, that opportunity came along after I met

two dedicated folks in the surfacing industry: Joanna Duggan, the publisher, and Russ

Lee, the editor, of SSM. We shared the same

passion and they gave me my first opportunity to write and share my thoughts on how

we could improve, promote and grow the

industry. When both of them moved on from

the magazine, and the magazine grew into a

monthly publication — Surface Fabrication — I continued these efforts alongside the man behind it, the same Kevin Cole that drives

uncooperative, complaining or just plain

I have found him to be a true gentleman and a

such people, just as we do almost every day.

all continue to give him your support.

helping the surfaces industry grow as he does.

unlikable person? Surely he encountered many

real rock in the surfacing world and I hope you

However, like Rogers, I have found that taking

Having an outlet to write about my passion has

you will certainly lead a better life.

12 • Vol. 8 / Issue 1 • International Surface Fabricators Association

strongly urge you all to take advantage of it.

countertops and grow their businesses.

misfortune to meet a disagreeable, grumpy,

shortcomings. If you take that lesson to heart,

What a great network this industry has! I would

behind the scenes helping me make my words

industry and nobody expends more energy in

tolerance to help overlook and see beyond

needs always continued to motivate me.

everywhere had an opportunity to make

didn’t like.” Is it possible he never had the

glance. With this better understanding comes

Your questions, your ideas and your wants and

thank my lovely, dear wife Louise, who works

a good friend. Kevin is a true giant in this

and talents that often go unnoticed at first

phone calls I have received over the years.

could help promote the industry so fabricators

humorist Will Rogers: “I never met a man I

and no doubt will uncover hidden strengths

you for the many kind words, emails and

But before I close, I want to most importantly

this publication before you and who became

better understanding of personality differences

So as I move forward, I want to thank all of

have work?” And that led me to wonder how I

That column started with the quote from

time to get to know individuals leads to a

I’m sure it will continue to be a challenging, yet

been a true blessing. I will be forever grateful to have had this opportunity. From the time I

started writing for the magazine until now, the

surfacing industry has seen so many changes, and it has been very exciting to be part of it.

Those of you who have made the journey with me will certainly understand, and those of you who are more recent newcomers to the party

for editing. She is the true brains behind the

operation and I couldn’t have done it without her.

Thank you, Louise.

I also want to let you all know that I’m not

going anywhere. I am staying in the industry

and I will continue to be quite active. I would still love to hear from you, and I hope new

friends and old will find me and stay in touch.

Look for me on LinkedIn @ jon Olson or my twitter handle @jonolson62. I would love it

if you give me a follow. And you can always email as well.

What a ride! I’ll never forget it.

Warm regards, Jon Olson

About the Author Jon Olson works for DuPont as a key account consultant for Corian and Zodiaq surfaces in New England and has more than 30 years’ involvement in the solid surface industry, with experience in all aspects of fabrication and sales. He is the past recipient of ISFA’s Fabricator of the Year and Innovator Awards and can be reached at jonathan.m.olson@dupont.com. Beyond that, he is a heck of a great guy and his love for this industry shows immensely in all he does. Bet your bottom dollar his words of advice and wisdom will show up again on occasion in the pages of this publication.

ISFA Member since 2011

Circle RS#05 on page 49 or visit www.isfanow.org/info.

In the Industry Coverings 2015 Conference Program Features Industry Authorities

Olivieri Brothers Architects Donates to Cancer Center

Coverings 2015, the free tile and stone exhibition

builders/remodelers, as well as those seeking

John and Don Olivieri generously donated $12,000 to the Cancer Support Center located in Mokena, Ill. “For all the good you have done in Mokena for our friends and family, we appreciate your tireless efforts in working with people affected by cancer and their loved ones,” said John. “Thank you from Don and me, and thank you from our community.”

and exhibitors. Some also yield CEU credits.

Powered by SlabSmith software, the Digital

use on computers and Android, iOS and Windows

to directly order a specific slab of granite or

can be accessed at http://hdviewer.cosentino.com/.

with more than 75 sessions covering a range

of relevant topics to the tile and stone industry

returns to Orlando, April 14 to 17, at the Orange County Convention Center, with the education program beginning on April 13. Educational sessions are organized into tracks for each attendee segment — distributors, retailer,

architects, designers, fabricators, contractors and green education — and are open to all attendees There are four keynote speakers — Eric

Astrachan, of the Tile Council of North America, will host “Industry Update: Latest News on Tile Standards, Specification Issues, and Other

Important Developments”; Edie Cohen, of Interior Design Magazine, will host a “Hospitality Design Power Panel”; Bart Bettiga, of the National Tile

Warehouse allows fabricators and specifiers marble online by accessing images of available inventory from Sensa and Scalea, Cosentino’s

natural stone surfaces. The online tool provides

precise measurements of each slab; autocorrects

tablets, smartphones and smart televisions, and

Wilsonart Creates New Senior Management Team in Western Europe

images for distortions and lighting; and notes

Tim Pearson took over as president of Western

slab. Users can filter by size or application

Holding. He had served as managing director

and minimize waste in fabrication. Slabs can be

Ltd. At the same time, Christoph Rauen, the

installation previews. By viewing the slab’s

Gilles Rabot, chairman and managing director of

seams, appliances or fixtures can be determined

appointment of the new senior management team

other Cosentino products in the future. Specifiers

all three of Wilsonart’s European subsidiaries with

imperfections, outlining the usable area of the

European operations of Wilsonart International

requirements to ensure material consistency

of the elements producer British Wilsonart

applied to kitchen layout templates to create

managing director of German Resopal, and

patterns and veining the best approach for placing

French Polyrey, parted ways with the group. The

before ordering the desired slab. It will extend to

combined operational areas of responsibility for

can access the platform by coordinating with a

the exception of distribution activities. The three

sales representative or Cosentino Center.

companies will keep their current sales managers.

Smith Seminars; “Stone Trends 2015” by Vince

The other two tools are for designers and

Fishstone Brings on New Canadian Distributor

Wellness” by Randy Fiser, executive vice

for iPads, allows users to customize elements of

Fishstone Concrete Countertop Supply added

Interior Designers; “Design Build Obligations: You

outdoor kitchen, two bathrooms and an exterior

Tile and Stone’s Tommy A. Conner; and “10 Best

façade. The technology provides multiple viewing

Sales” by Retail Minded’s Nicole Leinbach Reyhle.

3-D movement and camera zoom capabilities.

Cosentino Launches New Design Tools

shared via social media. It’s available through

The National Association of Home Builders

Cosentino launched three new online tools: The

Viewer is an HMTL5-based multiplatform simulator

Association (NKBA) announced their respective

of slabs that can be previewed with clients before

including kitchens, bathrooms, outdoor and retail

Home Simulator allow users to digitally customize

Dekton. The user customizes surfaces by clicking

various architectural and design elements.

furniture and bathroom elements. It is intended for

Contractors Association and Coverings’ 2015

Chairman, will interview Harris Rosen, of Rosen

Hotels & Resorts about the hospitality business, and the future of design; and Joey Shimoda, of The Shimoda Design Group, will present “The

Sensuality of Surface.” Each keynote session will serve a complimentary meal.

Six featured sessions provide additional vantage points: “Future Color/Design Trends: Innovation

and Impact” by Leatrice Eiseman of the Pantone Color Institute; “Secrets to Creating Remarkable

Customer Experiences” by Sandy Smith of Sandy Marazita of Marazita & Associates; “Designing

homeowners. The Cosentino 3D Home simulator,

president and CEO of the American Society of

six environments, including a modern, classic and

May Not Know It, But You Own It” by Superior

space where Dekton may be applied to the

Practices to Maximize Your Store Experience &

angles and lighting scenarios, as well as real-time,

Total Concrete Innovations is now stocking many items in their new facility in Cambridge, Ontario.

Designs can be saved in a library for editing or

IBS, KBIS Share Attendance Results, Continue Show Co-location Through 2020

the iTunes app store. The Cosentino HD Home

(NAHB) and the National Kitchen & Bath

Digital Warehouse gives fabricators a digital library

with high-definition renderings of six spaces,

specification; the HD Home Viewer and the 3D

environments that can incorporate applications of

a variety of environments by manipulating the

on countertops, façades, wall coverings, floors,

14 • Vol. 8 / Issue 1 • International Surface Fabricators Association

a new Canadian distributor in the Toronto area.

trade shows, IBS and KBIS, will continue to co-locate together through 2020. Design &

Construction Week 2015 was reported to have

drawn more than 125,000 builders, dealers and

suppliers, more than 300 members of the media, and 3,750 exhibiting brands to cover more than

4.7 million net sq. ft. of space. The

members have completed rigorous

to 21 in Las Vegas. One pass will

The group covers most major markets

2016 event will be held Jan. 19

continue to provide access to both

separate exhibits. NAHB and NKBA will continue to produce separate educational programming and

special events. Future show dates

are Jan. 10 to 12, 2017, and Jan. 9 to 11, 2018, at the Orange County

Convention Center in Orlando, Fla.

ETemplate Wins StonExpo Award ETemplate Systems, of Raleigh, N.C., received the StonExpo/

Marmomacc 2015 Technology

of the Year award on

Jan. 22 in Las Vegas.

This is the third major

international award the

company has received.

This prestigious award, presented by Stone World Magazine,

further establishes

ETemplate’s ELaser

system as a technology leader in

digital measuring and templating.

“Our ELaser system combines the state-of-the-art 3-D laser

with our comprehensive Measure

Manager™ software that includes specific automated features for the countertop templating and

design process,” said Paul Hansen, president of ETemplate Systems.

“Our mission is to provide the best solution for the industry and this

award recognizes and validates our hard work in meeting this goal.”

Artisan Group Gains New Member; All Members Achieve Complete MIA Accreditation

testing on quality, safety and service. in the United States and Canada,

and members average more than 20

years of fabrication experience in the countertop industry.

SCHOCK Sinks Marks Company’s 90th Anniversary and Presents Brand Repositioning Granite sink manufacturers SCHOCK invited trade partners from around

the world to join them in celebrating

the company’s 90-year history while also simultaneously taking a look

ahead. Customers from more than 30 countries took up the invitation to Berlin for the two-day event,

where delegates were treated to a

retrospective look at the company’s

history and insights into the company’s latest developments and its planned products for 2015, as well as the

brand repositioning and its associated lifestyle campaign.

Häfele India partners with Caesarstone Häfele India has partnered with

Caesarstone to introduce premium quartz surface in the India

market. “We have associated with

Caesarstone ... to not only introduce

the Indian customers to a high-quality brand, but also to a truly international

brand experience,” said Balakrishnan Pillai, manager, Caesarstone-Häfele India.

Correction: Management Matters Q3 2014

In the Management Matters column

written by Jon Olson in the Q3 2014 issue of this publication, “Moving

The Artisan Group not only has a

Beyond the Countertop,” an error was

in Waco, Texas — but all 36 of its

incorrectly that the thicknesses in

members have now achieved MIA

lengths up to 144 in. In reality there

became the first group to have every

thicknesses, at least as thin as ⅛ in.,

(MIA) accredited, in which the group

least 204 in. We regret the error.

new member — Design Superstore

printed. Olson inadvertently stated

independent countertop fabricator

solid surface range from ¼ in. and

Accreditation. The group also

are companies that provide lesser

member Marble Institute of America

and lengths of material of up to at

Circle RS#06 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 8 / Issue 1 • 15

In the Industry BLANCO Wins APEX Award for Its Blog

variety of angles in two different natural stones:

works of art by manipulating an image using

prestigious 2014 APEX Award for Publication

More information is available at msistone.com/

The end result is a high-resolution pattern that

German crafter of sinks and faucets won the Excellence for its BLANCO-by-Design blog.

The award is based on success in graphic

design, editorial content and communications effectiveness. This year’s 26th annual awards competition included 2,075 entries in 11 categories. The blog is for design professionals and homeowners to share information on trends, support tools and design ideas.

M S International Releases Countertop Edge Visualizer Web Tool MSI’s new Web-based Countertop Edge Visualizer tool allows users to select from 12 popular countertop edge profiles rendering customer choices on countertop edge profiles available for a variety of natural stone countertops. MSI encourages distributors, designers and retailers to make this tool available on their websites at no cost. The kitchen layout shows selections from a

Calacatta marble and Netuno Bordeaux granite. room-scene-visualizer-register/.

the power of algorithmic pattern generation.

can be shared in a user-generated online public

Formica Group Receives Two GOOD DESIGN Awards

gallery, or downloaded as a vector image to

Fielded from thousands of award submissions

formica.com/us/en/about.

worldwide, Formica Group won two 2014 GOOD

create unique custom laminate surfaces. More information is available at https://envisualizer.

DESIGN awards from the Chicago Athenaeum: Museum of Architecture and Design and the

International Stoneworks Launches Stone Care and Maintenance App

European Centre for Architecture Art Design

and Urban Studies for the Formica Laminate

International Stoneworks, a Houston, Texas-

Anniversary Collection and Formica Envisualizer

based natural stone restoration and maintenance business, launched its new app providing users

design platform. The Formica Laminate

Anniversary Collection was created in 2013 to mark 100 years of invention and design

leadership in partnership with Pentagram, the

world’s largest independent design consultancy.

The 12 anniversary patterns reflect the Formica brand and its history. Formica Envisualizer

Design Platform, an online digital resource,

enables designers to create original and complex

with care and maintenance methods for natural

stone, tile and grout. The Windows platform app educates homeowners, building managers and

engineers on methods to clean, polish and seal stone and tile surfaces. It has features such as stone, tile and grout maintenance tips, best-

selling products, before and after photos and FAQ section. It can be accessed using Windows PCs, tablets and phones.

Circle RS#07 on page 49 or visit www.isfanow.org/info. ISFA Member since 2005 16 • Vol. 8 / Issue 1 • International Surface Fabricators Association

Circle RS#08 on page 49 or visit www.isfanow.org/info.

ahead of only having monochromatic colors as translucent. This new line of Akrilika Design™ solid surfacing distinguishes itself by the combination of marbleized surface reminiscent of natural stone, with translucency that allows using LED backlighting. The color basis of this mini-collection comes as a soft blend of white, cream, beige and brown (this color mix features seven of nine new designs). It also comes in cool green and mint, ideal for bathroom decoration. The collection includes: Carnelian, Corall, Capella, Arabesko, Vega, Polaris, Atlantida, Verde and Caribean Bay. Circle RS#41 on page 49 or visit www.isfanow.org/info.

Antolini

Abet Laminati

Abet introduces new wood grains with a Root finish into its Legni collection — a broad range of wood textures reproduced on laminate sheets. Root, a surface so realistic it’s hard to tell it’s not wood, is available in seven textured colors. The total Legni line consists of more than 100 wood-like surfaces and offers the warmth and look of natural wood with the performance of laminate. Legni wood grain laminates are available in 4-ft. by 10-ft. sheet sizes.

All offer low VOC emissions and are Greenguard certified. As with all of Abet Laminati’s products, Legni Woodgrains are in stock in North America at the company’s warehouse locations.

Circle RS#40 on page 49 or visit www.isfanow.org/info.

Akrilika

In 2014 Akrilika presented nine new designs that combine texture and pattern, imitating natural marble, with excellent translucency. This is a step 18 • Vol. 8 / Issue 1 • International Surface Fabricators Association

Antolini offers the Precioustone line in North America, which is made of real gem stones such as amethyst, quartz, jasper, agate, opal, obsidian, emerald fluorite, amazonite, apatite, aragonite, septaria, serpentine, carnelian, hermatite, calcite, unakite, labradorite and sodalite. The natural precious stones cover much of the color spectrum.

All 119 types of the material are available in the standard slab size 109 in. by 58 in., and thicknesses of ¾ in. or 1¼ in. and in the new XL slab size 124 in. by 75 in. by 1¼ in. thick. Custom cut-to-size pieces are also available upon request.

The same high-quality machinery and blades used to cut quartzite and granite can be used.

Circle RS#42 on page 49 or visit www.isfanow.org/info.

Aristech Surfaces

Avonite® Surfaces, a brand of Aristech Surfaces LLC, introduces its new international palette this spring of 35 new colors of 100 percent acrylic solid surface and Studio Collection® Specialty Blend. Unique to the new palette is the ability to coordinate solid color neutrals with matching translucent accent pieces — creating new opportunities for color and light. Designers can coordinate various looks in the same space. The new line features a wider breadth of 100 percent acrylic neutrals and earth tones such as Brume and Café au Lait, as well as brilliant Studio colors such as Bluebell and Luna.

Circle RS#43 on page 49 or visit www.isfanow.org/info.

ATI Decorative Laminates

ATI expanded its MirroFlex Backsplash program, adding four patterns to its lineup, bringing the program to 24 patterns total. New patterns are:Herringbone, the piscine-inspired pattern rendered in a brick motif; Morocco, the North African-inspired pattern that echoes the region’s iconic ogee shape; Subway, the classic tile pattern, made popular in turn-of-the-century transit station walls; and California, full and half-tile sizes arranged in a perpendicular pattern. They are lightweight, and chemical; stain- and impactresistant, as well as fire-retardant. The 18- by 24-in. panels have been specifically designed to fit backsplash areas with minimal waste. They feature a built-in overlap that makes seams less visible.

Circle RS#44 on page 49 or visit www.isfanow.org/info.

Caesarstone

Caesarstone added 10 new colors to the Classico Collection, including unique colors with striking veins and colors resembling granite and concrete.

These colors offer the look of concrete, granite and other natural stone. Slabs are nonporous, heat-, stain- and scratch-resistant. The 10 new colors include Blanco Drift, with a white base and swirls of light brown and gray hues; Coastal Grey, a traditional granite look with dark tones and strokes of black and white; Raw Concrete, Sleek Concrete and Fresh Concrete, three colors inspired by the industrial trend; Clamshell, a blend of soft greys with intricate gray and white detail; Calacatta Nuvo, inspired by calacatta marble with cascading veins; Woodlands, a granite look with dark brown hues and delicate beige and vanilla strokes; Vanilla Noir, a merge of solid black with bold beige and vanilla strokes; and Alpine Mist, a white glossy color with additional white detail.

Circle RS#45 on page 49 or visit www.isfanow.org/info.

Cambria

Cambria released six new designs in its Marble, Desert and Waterstone collections of quartz

surfacing. From the Marble Collection, Fairbourne and Ramsey are inspired by the classic look of marble. In the Desert Collection are the additions of Manchester, Dunmore and Kirkstead, which provide monochrome foundations with subtle sophistication. In the Waterstone Collection is Nevern, with colors of sand and rocky shores.

Circle RS#46 on page 49 or visit www.isfanow.org/info.

CARVART

CARVART introduced CARVART Metallic, a line of laminated glass products that permanently encapsulates an interlayer of metallic mesh for a striking—and potentially energy-saving—sensory experience. The metallic mesh material can be modified further in a number of ways. CARVART’s translucent view options provide varying degrees of transparency and reflection, affecting and altering the overall look of the mesh fabric on both sides. Combining or customizing meshes via digital printing (to integrate words or logos, for instance) prior to the lamination process can also be done to achieve unique effects. The material is UV- and moisture-resistant, meets ASTM standards for safety glass, and delivers an acoustical STC rating of up to 41db.

Circle RS#47 on page 49 or visit www.isfanow.org/info.

Domain Industries

Coverings Etc.

Bio-Glass by Coverings Etc. is made from 100 percent upcycled glass coming from beer, wine, water bottles and stemware gathered from recycling centers. The newest color, Topaz Blue, is made from vodka bottles. No colorants or epoxies are added. The material can be used for countertops, partitions, facades and other decorative surfaces. The layers of compressed glass create a unique pattern through which light permeates. Slab sizes are 110 in. by 49 in. by ¾ in. thick.

Domain Industries’ Affinity Surfaces introduces the Majestic Collection, a new series featuring 10 naturally veined patterns, commonly found in high-end marbles and granites. The colors are 100 percent acrylic solid surface and offered in 144-in. by 30-in. sheets. The collection is the boldest addition to the Affinity color palette to date: Carrara, Antiquity, Arctic, Bianco, Imperial, Giallo, Harmony, Ascend, Fiorito and Capella.

Circle RS#52 on page 49 or visit www.isfanow.org/info.

Circle RS#49 on page 49 or visit www.isfanow.org/info.

CURAVA

CURAVATM Recycled Glass Surfaces are a countertop product that combines the beauty and eco-friendliness of recycled glass, with the durability of resin-based quartz slabs. With up to 60 percent recycled glass content, the slabs offer depth and color in a sustainable countertop material. It is nonporous, requires no sealing and is stain- and heat-resistant. Three new colors are available: Himalaya, Tungsten and Element. It is suitable for any application including countertops, vanities, backsplashes, shower panels and tub surrounds.

It is LEED certified and also contributes points to commercial projects.

Circle RS#50 on page 49 or visit www.isfanow.org/info.

DuPont

DuPont introduced 32 colors of Corian® Solid Surfaces and Zodiaq® Quartz Surfaces in the NEXT Collection. New patterns include 18 colors of Corian and 14 colors of Zodiaq. The collection is divided into three categories — Filtered, Deep and Catalyst. The Filtered category has warm colors like pale grays, whites, tans and golds. The Deep category includes dark hues in brown, black and green and utilizes the company’s DeepColor™ Technology. The Catalyst category has bold patterns and solid colors. Swaths of solid color and energetic patterns take center stage, whether in vibrant combinations of pattern and texture, or color statements that stand on their own.

Circle RS#53 on page 49 or visit www.isfanow.org/info.

Cosentino

Dekton by Cosentino, the ultra-compact surface for both interior and exterior design, introduces Aura — its interpretation of Italian Calacatta marble with dramatic, large-scale gray veining on a pale white background. Aura provides the luxurious look of marble without the maintenance issues. Aura is available in large-format slabs with an endless symmetrical pattern and is the first to offer book-matching capability for continuity in vertical or horizontal installations. In addition to Aura, Cosentino introduced four other colors with the look of natural stone, bringing the complete Dekton color offering to 15 hues. Dekton is made using a proprietary process called Particle Sintering Technology (PST), that provides UV resistance for color stability; exceptional strength; high resistance to impacts, scratches, abrasion, and thermal shock; and very low water absorption.

Circle RS#48 on page 49 or visit www.isfanow.org/info.

Diamond Surfaces

Diamond Surfaces introduced Cultured Marble Shower Panel Systems. Beautiful and simple to install, the panels have the look of a tiled finish without the grout lines to clean and maintain.

These full size panels need only to be adhered to the wall and caulked at the seams to yield a highend finish. Used to obtain a custom look at a price range similar to fiberglass, they come in several designs including subway tile, diamond pattern, inlay layered, large subway, square and flat. There are about a dozen colors offered and custom colors are possible. Shower pans, soap holders and mouldings are also available.

Circle RS#51 on page 49 or visit www.isfanow.org/info.

EcoDomo

EcoDomo’s Phoenix Collection panels are made from repurposed used belts all from the United States. The belt panels are available in black, brown or multicolor on a variety of substrates, including for curved surfaces. Each belt is cleaned, measured and prepared for lay-up on panels. Our standard lead times are 30 to 45 days for most projects. EcoDomo will discuss with you all aspects of your project to ensure the belt panels will integrate within your design. They install easily like acoustic panels with z-clips, adhesive or French cleats. With a range of sizes International Surface Fabricators Association • Vol. 8 / Issue 1 • 19

from 4 ft. by 8 ft. in thicknesses of ⅝ to ¼ in. or a curved substrate, the application possibilities are diverse.

Circle RS#54 on page 49 or visit www.isfanow.org/info.

EOS Surfaces

EOS Surfaces unveiled two new colors of its GEOS Recycled Glass Surface.

Cirrus adds a true white on white option of cloud-like elegance, and Glacier Bay introduces larger pieces of crystal blue glass much like the crisp blue waters and frosty white of Glacier Bay Alaska. A non-cementbased recycled glass material, GEOS combines 20 stunning colors with effortless fabrication and maintenance-free durability. The material is not only sustainable and strong, but is also beautiful and functional.

Circle RS#55 on page 49 or visit www.isfanow.org/info.

Formica

Formica Corporation introduced the Formica® Laminate Jonathan Adler Collection: nine bold new color and pattern combinations designed to make countertops pop and surfaces shine. The collection is the combination of the company’s design flexibility with Adler’s signature aesthetic of irreverent luxury. The new color and pattern combinations are suitable for countertops, backsplashes, vanities and cabinets. Each new style represents a bold update of a classic material: Lacquered Linen, inspired by mid-century modern furniture, features a glossy finish and is available in four colors — green, orange, charcoal and crème; Malachite, inspired by precious stones and patterns of the ’60s and ’70s, is available in crisp blue and a subtle charcoal, both with a glossy finish; and Greek Key, a timeless motif made modern with bold color and scale, is available tone-on-tone with a matte finish in orange, blue and charcoal.

Circle RS#56 on page 49 or visit www.isfanow.org/info.

Hanwha

Hanwha L&C Surfaces created vibrant veining patterns in its Hanstone quartz and Hanex solid surface lines. HanStone has dedicated efforts to the technology of making a man-made stone look natural with proprietary veining innovations. In 20 • Vol. 8 / Issue 1 • International Surface Fabricators Association

addition, Hanex has expanded with a fourth production line and is now able to create in tandem, veining patterns. HanStone is launching 15 new colors that showcase value, pattern and translucency. The Capital Collection will appeal to budget conscious projects; the Movimento Collection will draw on the beauty of a natural design, while Anejo is a translucent product — with or without backlighting. Equally as significant is Hanex’s Movimento Collection launch of 12 new colors. It features newly created veined patterns designed with variations of veining and color, creating a layered depth.

Circle RS#57 on page 49 or visit www.isfanow.org/info.

HyCOMB USA

HyCOMB USA’s stone and porcelain hard surface panels consist of real natural stone veneer or porcelain layered on a strong aluminum honeycomb backing. Panels are fabricated from two sheets of high strength fiber reinforcement between the stone veneer, porcelain and aluminum honeycomb, coupled with an aluminum or epoxy skin backing. They are smooth, strong and easy to install, making them suitable for multistory buildings as interior or exterior wall panels. According to the company, they weigh up to 80 percent less than many standard 3cm hard surface panels, have been tested to wind speeds of more than 300 mph, are impervious to moisture and are engineered for sound attenuation and heat insulation. They are resistant to impact, fire, chemical corrosion, skid and graffiti.

Circle RS#58 on page 49 or visit www.isfanow.org/info.

KRION

Systempool’s KRION Solid Surface now comes in the new Luxury color series inspired by nature’s beauty. The series offers four colors that have a stonelike appearance and features a random veined pattern. New colors are Siracusa, which has a pale brown background with dark brown and off-white textures and clear, black and brown chips of different sizes; Segesta, which has a pale gray background with white and gray veins of differing shades and features black, brown and clear chips of different sizes; Erice, which has a hazelnut-colored background with ochre sparkles and brown, gray and white veins in addition to black, brown and glass chips of different sizes; and Pompei, which has a

translucent cream background with clear chips and also features brown and white veins that fade away gradually on the surface.

Circle RS#59 on page 49 or visit www.isfanow.org/info.

LG Hausys

Viatera®, an Americanmade quartz surface by LG Hausys, is adding two new colors, its Musica Collection: Nocturne and Octave. Like other colors in the collection, these both contain rich combinations of largemovement and marble-like patterns and shades that match a range of interior styles. Octave combines different shades of gray hues with bold and rich translucent marbles. The material is nonporous so it won’t harbor bacteria or mold, is resistant to stains, chemicals and heat, and isbacked by NSF 51 and Greenguard certification.

Circle RS#60 on page 49 or visit www.isfanow.org/info.

Mystera

Mystera Solid Surface introduced four new acrylic colors for 2015.

The company now has 21 veined colors with both multidirectional and linear veining. In addition, it will roll out 22 particulate colors. The new linear veined colors are part of the Winsome Series.

Ravine is a medium brown with a dark brown and lighter gold vein. Tempest has a reddish brown and white vein against a dark brown background.

Avalanche is a white with a medium brown vein and an underlying gray vein.

Carrara is a classical white with black veining. The new particulate colors are in the Artisan Series, representing many of the more popular colors in commercial and residential designs.

Circle RS#61 on page 49 or visit www.isfanow.org/info.

Neolith

Neolith all-natural sintered compact surfaces from TheSize Surfaces SL is expanding its Classtone Collection, suitable for indoor and outdoor residential or commercial surfaces. The collection now has seven designs: Estatuario, Crema Marfil, Pulpis, Calacatta, Travertino Clasico, Travertino Navona and

Onyx, which is made with a proprietary technology and translucent clay to allow backlighting. These styles are imprinted on the material’s surface using Neolith Digital Design (NDD), a technique to attain marble-like features.

Estatuario will have two additional patterns in 2015, and Calacatta will be available in bookmatched pieces and with an “end match effect,” which matches the veins of one slab to the next, creating the illusion of one consistent piece. Available in a 6mm or 12mm thickness and a 3,200mm by 1,500mm size format, it is suitable for countertops, flooring and cladding.

Onyx and Travertino Navona are only available in a polished finish. Neolith has near-zero porosity, making it hygienic, stain resistant, easy to clean and impervious to chemicals. It’s also wear-, scratch-, heat- and UV-resistant.

Circle RS#62 on page 49 or visit www.isfanow.org/info.

QuartzSource

QuartzSource, a company that supplies fabricators with unbranded quartz surfacing by the container load, added four new colors to its line of marble-look and matrix colors. The new colors are Madison, with subtle earth tones reminiscent of Crema Marfil; Cottonwood, with light gray and olive veining on a translucent background similar to Calacatta marble; Lagunitas, with a gray-on-gray background interspersed with subtle veining reminiscent of fine Carrara marble; and Arroyo, with a deep black base and gray and earthtone veining with a hint of sparkle reminiscent of Starry Night granite. The company supplies fabricators quality jumbo 127 in. by 64-in. slabs. Fabricators brand it themselves and stock only the colors they want.

Circle RS#63 on page 49 or visit www.isfanow.org/info.

REHAU

RAUVISIO brilliant™ and RAUVISIO crystal™ high-gloss and glass-design surfaces from REHAU are produced to order in cut-to-size components in 13 colors for cabinet doors and drawer fronts. RAUVISIO is heat-, moisture- and UV-resistant, providing lasting color quality in a seam-free, high-gloss finish. RAUVISIO brilliant high-gloss surfaces have a colormatched acrylic top layer that enhances color vibrancy and UV resistance.

The laminate, balancing sheet and seam-free edgeband are perfectly matched to each other for a high-quality finished board. RAUVISIO crystal glass-design surfaces are scratch- and impact-resistant and can be cut and drilled during installation.

Circle RS#64 on page 49 or visit www.isfanow.org/info.

Samsung

Staron® solid surfaces offer dependable performance to suit commercial environments and are manufactured of homogenous material that allows for easy restoration.

From natural to vivid tones, it comes in more than 140 colors, including the Metallic Silk colors of Yukon, Satingold, Sleeksilver and Galaxy. They inhibit growth of bacteria or fungi, are resistant to harsh chemicals and are easy to maintain. The material’s workability allows for 3-D designs for added depth and sophistication. Fabrications are virtually invisible to allow for a variety of smooth forms that flow together seamlessly. The material also allows backlighting effects with text or images to be created.

Circle RS#65 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 8 / Issue 1 • 21

ISFA Member since 2002 Circle RS#09 on page 49 or visit www.isfanow.org/info.

Santamargherita

Santamargherita offers a full line of engineered quartz and marble surfacing in 2cm and 3cm slabs and tiles, but now also offers Contempo Surfaces, a thin slab 1.2cm (1/2 in.) product. The thin slabs easily fabricate and install directly over existing surfaces, such as countertops, backsplashes, and shower and tub surrounds. According to the company, it can be fabricated without expensive machinery and installed over a wood substrate, giving the same look as 2cm or 3cm material with lower cost and weight.

Circle RS#66 on page 49 or visit www.isfanow.org/info.

Seieffe

Seieffe offers two new OKITE® Quartz Surfacing colors: Calacatta Gold, a blend of snow pure white quartz and delicate golden veins; and Calacatta White, Roman in feel, with its pure white base and subtle gray veining. Elegant and smooth to the touch the new colors are reminiscent of true Italian marble. As with all OKITE, the new colors are durable and low maintenance.

Circle RS#67 on page 49 or visit www.isfanow.org/info.

SMG

by three factories with a production capacity of 40 million sq. ft. annually.

The company provides large-scale projects worldwide with granite slabs for countertops, cladding and floor tiling. Advanced technology machinery produces quality cut-to-size granite for commercial and residential projects.

Circle RS#68 on page 49 or visit www.isfanow.org/info.

TorZo

The new Denim surfacing material by TorZo Surfaces has a base construction of 80 percent post-industrial recycled denim fabric scraps infused with a nontoxic acrylic resin using the company’s exclusive process. Penetrating completely through the raw denim board, the infusion results in a panel that is durable, with resistance to abrasion and scratching. Designed for vertical and horizontal interior applications, the 2- ft. by 4-ft., ½-in.-thick panel is suitable for cladding, tabletops, furniture and store fixtures. It is offered in its natural blue jean indigo hue, and panels vary in color and appearance. It can be specified as finished without filling surface voids, providing a more textured appearance, or filled and sanded, eliminating most of the voids. Standard lamination to an FSC-certified Baltic Birch backer provides additional panel strength. It has no added urea formaldehyde (NAUF), and can contribute to LEED certification.

Circle RS#69 on page 49 or visit www.isfanow.org/info.

US Surface Warehouse

SMG operates one of the largest stone cutting facilities in the world. It carries various colors of natural stone, but is known for its Tropical Brown granite. The company quarries the materials and is supported

US Surface Warehouse is introducing a collection of 15 new colors of its Livingstone 100 percent acrylic solid surface including three unique veined surfaces reminiscent of natural stone. The company’s SmartPalette™ is designed to contain only the best-selling solid surface colors, and those are the only colors the company

ISFA Member since 2013

Circle RS#10 on page 49 or visit www.isfanow.org/info.

22 • Vol. 8 / Issue 1 • International Surface Fabricators Association

manufactures and stocks. Beautiful, easy to clean, virtually seamless, impact- and stain-resistant, the material is available in a wide range of colors. LivingStone is backed by a transferrable 15-year limited warranty.

The company also carries solid surface sinks and lavatories and stainless steel sinks.

Circle RS#70 on page 49 or visit www.isfanow.org/info.

Vicostone

The luxurious natural marble Calacatta induces a lasting inspiration for Vicostone’s quartz surfaces.

The first Calacatta was introduced in 2011 and is one of the company’s best sellers. This year, the company has two more beautiful variations: Statuario and Calacatta Borghini.

Both new stones showcase Calacatta’s long gray veins on an off-white background. While Statuario exudes relaxed elegance of subtle earth tone gray veins, Calacatta Borghini displays bolder and more dynamic movements across the whole surface. Manufactured with Breton technology using techniques unique to Vicostone, the quartz surfaces are low maintenance, durable and highly resistant to chemical agents and scratches.

Circle RS#71 on page 49 or visit www.isfanow.org/info.

Wilsonart

Wilsonart debuted its new Wilsonart Quartz Collection with a lineup that includes 50 colors.

Patterns are inspired by locations and cultures and are in four categories: Fine and Small Scale, Medium Scale, Large Scale, and Veining and Movement. The Fine and Small Scale Structures Collection offers clean, low contrast looks and

includes: Serene, Niwa, Gobi, Amalfi Coast, Key West, Alamosa, Lorraine and Chillkat. The Medium Scale Structures Collection offers less overwhelming color variation and includes: Lyra, Majestic, Aurora, Sans Souci and Viaggo.

The Large Scale Structures Collection creates bold interpretations in design and includes: Skye Cliff, Osteria, Kabi, Vittorio, Rio Upano, Galileo and Nakasendo. The Veining and Movement Collection is dramatic and inspired by white marbles, Turkish red marbles or a look of tortoise shell. It includes: Badaling, Colza, Araku, Mehndi, Adena, Xcaret, Duomo, Haida, Kolams, Arashi, Sangda Falls, Isselburg, Murren, Las Medualas, Arno, Gaudi, Anatolia, Jules, Santiago and Via Augusta. It meets all industry standards including UL GREENGUARD Gold for Indoor Air Quality and NSF International Seal for Safe Surfaces for Food Preparation.

Circle RS#72 on page 49 or visit www.isfanow.org/info.

Windfall Lumber

The new Sabi Cladding from Windfall Lumber is made from reclaimed Douglas fir and hemlock solid and glue laminated beams taken from deconstructed industrial, agricultural and residential buildings in the Pacific Northwest and is FSC Certified – Recycled. Inspired by the flawed beauty of aged wood in the natural progression of time, the colors and textures emphasize unrefined or rustic simplicity. The premium finishes include: Char, Weather, Shoji White and Lotus. The palette is drawn from blacks, grays, whites and earth tones, creating an opportunity for innovation and creativity in hospitality, commercial, retail and residential indoor spaces.

The cladding is ½ in. thick by 4 ½ in. wide, and comes in random lengths of 2 to 8 ft.. The tongue and groove joints have straight edges.

Circle RS#73 on page 49 or visit www.isfanow.org/info.

ISFA Member since 2004

Circle RS#11 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 8 / Issue 1 • 23

Industry Outlook A Forecast for the Countertops Industry for 2015 and Beyond U.S. Housing Starts Historical Data

By Kevin Cole, Editor Year

Total

2006

1,801,000

1,465,000

336,000

2007

1,355,000

1,046,000

309,000

2008

905,000

622,000

283,000

2009

554,000

445,000

109,000

It is, at best, difficult to predict any one of

2010

587,000

471,000

116,000

2011

608,800

430,600

178,200

each other in a variety of ways, there are no

2012

780,600

535,300

245,300

2013

924,900

617,600

307,300

2014

1,005,800

648,000

357,800

When it comes to predicting the future,

you can find just about as many variations in forecasts as you can find forecasters themselves. Our economy is not only a

complex thing, but it can also be quite fickle. the moving parts, but when they all affect

“sure things.” Many of the big picture items can have huge repercussions on any of a

number of subset items. However, careful

study of particular factors that most affect an

Source: U.S. Census Bureau

industry segment, certainly can help develop a relatively solid estimation of how that industry

segment might fair going forward. In this case, we will take a look at the factors that play the

largest role in the countertop industry, and try to paint a picture of what 2015, and beyond, might look like.

While starting with a consensus of the experts who’ve chimed in on the general economy is a good beginning point, one must track the

commonalities and differences through more specific areas that interplay more closely

with the countertop market. And that trail to

specificity is the challenge in developing just such a piece as this outlook article.

However, having looked at a variety of

both broader economic and more closely

allied factors, the conclusion points toward 24 • Vol. 8 / Issue 1 • International Surface Fabricators Association

Single-family

Multi-family

Figure 1

continued improvement in the countertop

industry. Of course, as always, conditions

are subject to local and regional factors that cannot be taken into account in a broad overview, as is found here.

Anecdotally, it is relatively easy to say that things are going well for the countertop

industry. Business seems to be up just about everywhere, and closures and consolidation have slowed to a pace where it is relatively

unheard of. But, it is the empirical data that

must be examined from the top down to move

beyond just what we are hearing on the streets into true, workable numbers.

direction of prosperity as has been the trend of the past few years. The final 2014 GDP ended at 2.4 percent, and while this was below the expected predicted average for the year of around 2.7 percent, there were some very positive signs that came along with it.

For one, the biggest factor driving the increase in GDP was increased consumer spending, which was up 4.3 percent annually — the strongest growth rate since Q1 2006. This is a very positive sign for the industry, which is built on the back of consumer spending.

It also may mean more capital investment in businesses in 2015.

The General Economy

And, the predictions for GDP growth into 2015

There is little doubt that 2014 continued in the

are even stronger. The Federal Reserve Bank

Nonresidential Building Construction (in millions of U.S. $) Type

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Lodging

35,806

25,499

11,635

9,129

10,836

13,585

16,839

19,270

21,138

22,596

Office

68,563

51,908

37,850

36,011

37,800

41,344

44,491

47,413

49,768

51,916

Commercial

86,212

54,069

40,100

42,816

47,335

50,992

57,877

62,283

65,214

68,048

Healthcare

46,902

44,845

39,344

40,204

42,544

41,484

41,038

43,125

45,098

48,339

Educational

104,890

103,202

88,405

84,985

84,672

77,996

78,464

80,748

83,993

88,457

Source: FMI Construction Outlook — Q4, 2014 - 2017 based on forecasted information

Figure 2

Overall, these provide confidence that the general economy will continue to

Indices, the leading measure of U.S. home

prices, showed that nationwide, home prices

move in the correct direction. And, for the countertop industry specifically,

remained near level at -0.22 percent for 2014.

there are even more positive signs in a variety of allied areas that most affect

with a large real estate research team, tended

the surfacing market.

Zillow, a well-known housing-related website to disagree. According to the Zillow Home

Value Index, home values grew around 6.6

Presidents, on average, predicted a growth in

2009, housing started to rebound slowly before

Concurrently, Jan Hatzius, chief economist for

2012 and 2013. And now, for the first time

said in the company’s “2015 Outlook: U.S.

surpassed the 1 million mark (see Figure 1).

economy to grow at about 3 percent, citing

half the level of the housing peak of 2006

across all of the key areas of private domestic

dwellings have now surpassed their former

investment.”

And by far, the strongest residential building

GDP in 2015 to come in at around 3.1 percent.

making significant jumps in housing starts in

global investment research at Goldman Sachs,

since 2007, housing starts have once again

Economy” that the company expects the U.S.

While single-family homes remain less than

the reasons for the growth as “solid increases

when they hit almost 1.5 million, multifamily

demand — home building, consumption, and

peak levels at 357,800 vs. 336,000 in 2006.

percent in 2014. And their research forecasted

2015 increases of 4.4 percent in 2015. “Overall, median U.S. home values remain below their pre-recession peak of $196,400, but are

predicted to surpass that peak by May 2017,” stated their research report. “Cumulatively

home values are expected to rise 19.3 percent through the end of 2019, although the pace of

annual home value appreciation is expected to slow over the next five years, to a 3.1 percent annual growth rate during 2019.”

trends are in the South.

All in all, the indicators and subsequent

is the continued decrease in the unemployment

Kiplinger’s “Housing Outlook, 2015” predicts

stabilization in housing, which should reflect

December of 2014, the lowest rate since early

percent with an average price increase of 3.5

Federal Reserve Bank President John Williams

2014. “For the past few years, investors were

touch 5 percent by the end of 2015, a number

demand for rental properties. As prices rose

employment.

their desired return, demand began to wane,”

Another positive sign for the general economy rate, which hit a rate of 5.6 percent in

sales of existing homes will increase by 8

2008. And at the end of January, San Francisco

percent in 2015, compared with 4.7 percent

said he believes the unemployment rate will

lured by an abundance of bargains and high

that is considered to be at or even below full

beyond the point where investors could get

Overall, these positive signs provide confidence that the general economy will continue to move in the correct direction. And, for the countertop industry specifically, there are even more

positive signs in a variety of allied areas that most affect the surfacing market.

Housing Without out a doubt, the decorative surfacing industry is closely tied to the housing market, and it (along with the automotive sector) led

the way in economic growth throughout 2013.

After taking severe hits in 2007, 2008 and

stated the report. “Homeowners who trade up

don’t provide that growth because they usually swap one home for another. That leaves first-

time buyers — including the record number of 25- to 34-year-old boomerangers who have

been living with their parents or grandparents — to propel growth.”

And when homeowners plan to live in their

homes, rather than just try to flip them for a

profit, often upgrades in the kitchen and bath are on their most wanted lists.

And while the data released in January by S&P Dow Jones for its Case-Shiller Home Price

predictions point to continued growth and well on the surfacing industry also.

Nonresidential Construction

When it comes to nonresidential construction, the outlook also seems relatively positive.

FMI, a consulting and investment banking services company for the construction

industry, predicted in its Construction Outlook Report that the five major nonresidential construction segments historically tied

to surfacing (lodging, office, commercial, healthcare and educational) will all see increases in 2015 (see Figure 2). FMI

expects to see the largest increase, 14.4

percent, in the lodging sector, followed by

the commercial, office and healthcare sectors at 7.6 percent, 6.5 percent and 5.1 percent.

Bringing up the rear will be educational

building with a predicted increase of 2.9

percent. Of note, however, is that although FMI predicted an increase in healthcare

building from 2013 to 2014, the amount of International Surface Fabricators Association • Vol. 8 / Issue 1 • 25

and local budgets. After taking large cuts

Home Improvement Products Market Year

2012

2013

2014

2015

2016

2017

2018

2019

Billions $

278

289

303

321

335

350

365

381

% Change

5

4.2

4.9

5.8

4.4

4.4

4.4

4.4

during the recession, it has been a difficult battle to get back to previous levels of

spending. The trend will be toward significantly less funding from states for K-12 schools,

while at the same time an increased growth

in enrollment of 2.5 million is predicted in the

Source: IHS Global Insight/HIRI Home Improvement Products Market Forecast

Figure 3

next four years. Renovation and additions to

current school buildings will continue to grow dollars actually spent dropped by about 1.1 percent.

Points of insight in the FMI report include: In Q3 2014, the number of hotel construction

projects in the works reached a five-year high, with double-digit year-over-year increases

for four consecutive quarters of more than 24

percent in terms of the number of projects and the number of rooms; the greatest amount of

growth will continue to be upscale properties,

with green building more common in remodels and retrofits.

Decreasing unemployment and increasing

GDP are the driving factors behind the growth in office space development; according to the National Association of Realtors, office rents

were projected to go up 3.3 percent by the end 2014; and net absorption of U.S. office space

was said to have ended at 46.1 million in 2014.

The Consensus Construction Forecast issued by the American Institute of Architects (AIA)

An increase in retail and food service sales

also predicts nonresidential growth. In a

space; but several large chains also closed

economist, he states, “Last year finished

will drive the need for additional commercial

report issued by Kermit Baker, AIA chief

dozens of stores in 2014.

stronger than expected for the nonresidential

With continuing changes from healthcare

weather conditions in many parts of the

reform, difficult funding and changes to

delivery methods, healthcare is facing many fluctuations; and ambulatory healthcare

centers and renovations to existing facilities in order to be competitive will continue to be the focus for construction.

One of the biggest hurdles to new construction in the education sector continues to be state

Figure 4 26 • Vol. 8 / Issue 1 • International Surface Fabricators Association

in comparison to new school projects.

building construction market. While severe

country got construction activity off to a slow start, a strong finish pushed spending on

buildings up an estimated 6 percent in 2014.

Commercial construction spending increased by nearly 15 percent.

“For the coming year, prospects look to

continue to improve, with overall growth projected to increase almost 8 percent.

.

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Market Forecast, the 2014 home improvement

Cabinet Sales in Billions of U.S. Dollars (includes 70 percent of industry reporting)

market was expected to finish up 4.9 percent

Year

Total Sales

Overall % change

Stock cabinets % change

Semi-custom cabinets % change

Custom cabinets % change

2014

$6.0

9.20%

10.50%

7.10%

14.30%

2013

$5.6

20.7%

26.2%

16.3%

17.9%

2012

$4.7

7.3%

11.7%

4.5%

0.1%

2011

$4.4

-1.7%

-3.2%

0.0%

-3.0%

2010

$4.5

-4.1%

-6.7%

-0.5%

-13.2%

2009

$4.8

-28.3%

-24.1%

-30.2%

-37.2%

2008

$6.7

-19.3%

-18.5%

-19.9%

-20.6%

2007

$7.9

-12.3%

-19.8%

-4.7%

-5.2%

2006

$9.0 Figure 5

Commercial and industrial activity will again

pace the upturn, with both sectors projected to grow at a double-digit pace. However,

were just 0.1 percent more than those in the consumer market. HIRI is predicting these gains will be even better, up another 5.8

percent, in 2015 (see Figure 3). “Employment has posted several months of steady gains, and we expect this to continue.

As the unemployment rate falls farther, wages

should begin to accelerate, supporting stronger consumer spending. We expect real consumer spending to accelerate from 2.5% this year to 2.8% in 2015 and 4.0% in 2016,” states the

the positive column, with spending gains of 5 percent. Next year is projected to be almost

a carbon copy of 2015, with overall spending

starts] is pushed into 2015, with housing starts home sales up 10.9 percent.”

Home Improvement/Remodeling The outlook for the home improvement/

is also indicating continued growth, according

to experts, but just how much depends on the source of the prediction.

The Joint Center for Housing Studies

at Harvard University predicts growth

in remodeling activity in 2015, but at a

significantly slowing pace over the year.

Leaders of the program feel the broader housing market’s recovery is “sluggish”

gains around 8 percent, commercial/industrial

In the most recent update of the Home

activity improving by another 5 percent.”

Insight/HIRI Home Improvement Products

growth again in double digits, and institutional

of both [existing home sales and housing

projected to be up 27.6 percent and existing

remodeling sector of the U.S. economy in 2015

institutional activity is expected to return to

Improvement Research Institute’s IHS Global

according to “Remodeling Report” issued in

mid-January. And that is why they see home

improvement spending softening throughout the coming year. The Leading Indicator of

Remodeling Activity (LIRA) released by the

U.S. Countertop Demand (in millions of square feet) % of Annual Growth Item

2007

2012

2017

2022

2007-2012

2012-2017

Total Countertop Demand

670

585

750

860

-2.7%

5.1%

Laminates

353

290

349

380

-3.9%

3.8%

Natural Stone

88

90

130

160

0.5%

7.6%

Solid Surface

87

77

97

110

-2.4%

4.7%

Engineered Stone

36

41

58

72

2.6%

7.2%

Cast Polymers

53

40

55

64

-5.5%

6.6%

Tile

43

35

44

51

-4.0%

4.7%

Other

10

12

17

23

3.7%

7.2%

Residential Building

527

465

595

680

-2.5%

5.1%

Nonresidential Building

119

99

131

153

-3.6%

5.8%

Nonbuilding

24

21

24

27

-2.6%

2.7%

$/square foot

31

31

34

36

--

1.9%

20550

17850

25150

30700

-2.8%

7.1%

By Material:

By Market:

Source: The Freedonia Group, Inc.

billion. Gains in the professional market

report. “The acceleration to more robust growth

Source: Kitchen Cabinet Manufacturers Association (KCMA) Trend of Business Reports, www.kcma.org.

Countertop Demand (in millions of $)

over 2013 with a total overall size of $303

Remodeling Futures program, along with the organization’s January report (see Figure 4),

projects annual growth in home improvement

spending will decelerate from 6.3 percent in Q1 2015 to 1.6 percent by Q3.

“Due in part to weakening home sales last year, growth in remodeling spending is expected to deflate somewhat in 2015,” said Chris

Herbert, managing director of the Joint Center.

“Homeownership rates continue to slide as lending remains tight and first-time home

buyers are not yet returning to the market.”

“Although contractor sentiment has cooled in recent quarters, it remains favorable overall,” added Abbe Will, a research analyst in the Remodeling Futures Program at the Joint

Center. “House price gains are moderating but still strong and home sales appear to

be turning a corner now, all of which bodes well for continued, if more moderate, home improvement gains for 2015.”

Cabinetry Cabinetry sales numbers are another solid

Figure 6

28 • Vol. 8 / Issue 1 • International Surface Fabricators Association

predictor for the countertop industry; the news

So, when viewed as a whole from the broadest segments of the economy to the most specific information available on countertops, it looks like surfacing is poised for another year of continued growth.

Editor & Publisher Kevin Cole can be reached at Kevin@isfanow.org.

The author would like to thank the federal government for a variety of statistical information made available to the public, as

in this segment, while positive, is not on nearly as much of a high note as it was going into

2014. Massive gains in cabinetry sales were

seen in 2013, which brought immense relief to the industry after 5 years of crippling negative growth (2005 to 2011). However, sales

continued to rise in 2014, albeit at a more moderate pace.

of an overall contraction in the countertop

well as acknowledge the following sources

industry by -2.8 percent between 2007 and

used in the creation of this article:

countertop demand will be spurred by a

The American Institute of Architects (AIA),

2012, according to the report. “Going forward, recovery in U.S. building construction and, in particular, gains in single-family housing

completions through 2017,” stated the report.

“Advances will also stem from a relaxation in

www.aia.org, a professional membership association for architects FMI, www.fminet.com, a consulting and

Cabinet sales, as reported in the Kitchen

credit requirements, providing homeowners

monthly Trend of Business Survey, fell well

countertop remodeling plans.”

construction industry

While laminate countertops will maintain the

The Freedonia Group, a research firm that

Cabinet Manufacturers Association’s (KCMA) short of the almost 21 percent overall gains seen in 2013, but still jumped significantly,

nearly hitting double digits at 9.2 percent (see

Figure 5). Considering more than two-thirds of the cabinet market participates in the survey,

the numbers are a reliable source and a good gauge of where the segment stands.

While both stock and semi-custom cabinet sales slid by more than half of their 2013

numbers, sales in custom cabinets (which

accounts for the higher end of the market)

remained quite strong falling only 3.6 percent compared to its more thrifty counterparts.

In comparison to the virtual free-fall the

cabinet segment was in last decade, these numbers still hold up well, and the close

alliance between the cabinet and countertop

markets makes this is a pretty positive sign for those in the countertop industry.

Countertops by Name While all of the previous factors influence the countertop industry, and all of them

point to a decent year ahead, one research company, The Freedonia Group, actually

published a 382-page report in late 2013 titled “Countertops” that offers some predictions

and insights into the specific marketplace (see Figure 6).

While the study is not as fresh as some of the other information at our disposal, it is particular to the market with predictions

ranging all of the way out to 2022 in some cases.

with needed financing to go forward with

largest share of the market, the Freedonia report predicts that share will continue

to decline. “Just a decade ago laminates accounted for 60 percent of countertop

surface area,” stated the report. “Their share will continue to slide as they face rising

competition from a wider variety of surfaces.

investment banking services company for the

recently released a “Countertops” study that is available for purchase from the company at www.freedoniagroup.com Goldman Sachs, www.goldmansachs.com, a global investment banking, securities and

By 2017, laminates will account for only 47

investment management firm

higher quality materials.”

The Home Improvement Research Institute

percent of total demand as consumers opt for Natural stone, according to the report, will continue to see large gains going forward,

(HIRI), www.hiri.org, a membership-based, non-profit organization of home improvement

closely followed by engineered stone/quartz

industry companies

toward natural stone will continue to outpace

The Joint Center for Housing Studies (JCHS),

surfacing. According to the report, the trend

its man-made cousins because, “a drop in the average price for granite (partially due to an

increase in low-cost imports) has extended the availability of this material to a larger portion of the mass market.”

www.jchs.harvard.edu, Harvard University’s center for information and research on housing in the United States Kiplinger, www.kiplinger.com, a publisher of

However, the report also predicts big increases

business forecasts and personal finance advice

per year through 2017 as well. Typically

The Kitchen Cabinet Manufacturers Association

in “other materials” to the tune of 7.2 percent metals, recycled materials and concrete

tend to fall into this “others” category, but it

remains to be seen what role newer sintered compact surfaces will play in this category going forward.

So, when viewed as a whole from the broadest segments of the economy to the most specific information available on countertops, it looks like surfacing is poised for another year of

According to the report, U.S. demand for

continued growth. With the general economy

per year to 750 million sq. ft. in 2017, valued at

appears to be on track for the countertop

countertops is forecast to increase 5.1 percent

strengthening, barring disasters, everything

about $25.2 billion. This comes off of the back

industry.

(KCMA), www.kcma.org, a nonprofit organization representing manufacturers of cabinets and decorative laminates S&P Dow Jones Indices, www.spdji.com, a subsidiary of The McGraw-Hill Companies and the world’s largest global resource for indexbased concepts, data and research Zillow, www.zillow.com, a well-known real estate website with a large staff of industry researchers International Surface Fabricators Association • Vol. 8 / Issue 1 • 29

What’s OSHA doing in the Surface Fabrication Industry?

A look at the most common areas hazard citations have been issued over the past year PHOTO OF TR4496 HEAVY DUTY TRANSPORT RACK COURTESY OF GROVES INCORPORATED

By Shannon DeCamp The Occupational Safety and Health

Administration (OSHA) recently published its

citation information for last year (October 2013 through September 2014). Now is a good time to look at what OSHA has been focusing on in your industry, and to evaluate your own safety programs.

Hazard Communication

Every year, hazard communication is at the

top of the list for ALL industries, and this past

year was no exception. If you use even a single hazardous chemical, you need a “Right-to-

Know” program. In 2012, OSHA updated the

Hazard Communication Standard by adopting the Global Harmonization System (GHS) of

Classification and Labeling of chemicals. GHS is an internationally agreed upon system that

replaces the various classification and labeling standards used in different countries. The

revised standard includes important changes to

classification of chemicals, Material Safety Data Sheets (MSDS) format (now called Safety Data Sheets, or SDS), and labels for chemicals.

Your Hazard Communication Program must be in writing. A chemical safety program

that meets OSHA requirements includes the following:

■■ Safety Data Sheets (SDS) and labels for all chemicals

■■ Safe handling and storage procedures for each chemical

■■ Adequate Personal Protective Equipment (PPE)

■■ Quick drench showers and eye wash stations (as required)

■■ Comprehensive training program for employees

■■ Written program Be sure that you are meeting the deadlines

for compliance with this revised standard. The deadline for employee training on new label

product may still be shipped with old labels until December 1, 2015.

Respiratory Protection

The Respiratory Protection Standard was

tied with Hazard Communication as the most frequently cited last year. Surface fabricators

may be required to use respirators to protect

themselves from inhaling grit and dust, exposure that occurs when dry-cutting quartz, stone

or masonry that contains silica and exposure to chemicals released when sawing, routing,

drilling or sanding synthetic sheet goods. Your adhesives and other chemicals used may

produce hazardous fumes. You must determine

hoists that are used to aid in the movement of materials may use slings to hold their

suspended loads. Improper selection or use of slings can result in sling failure or load

slippage, which in turn can lead to injuries or

death. Employers and employees must be able to recognize hazardous conditions and work practices, such as:

■■ Improper sling or attachments for the type of load to be lifted and the environment in which it is being lifted;

■■ Worn slings and attachments or those

ensure that your respirator’s protection level is

cuts, gouges and frayed fibers;

National Institute for Occupational Safety and

such as resting of loads on the sling or

determine what respirator to use and how long

■■ Riding slings or walking under suspended

produced or used in the workplace, and

with damage such as cracks, kinks, bends,

adequate for the exposure level. OSHA and the

■■ Improper storage of slings and misuses

Health (NIOSH) have a rating system to help you

dragging of slings across abrasive floors;

it lasts. Before using a respirator, a physician

must determine that it is safe for the employee

to use one and then they must be trained on its use and care. Your respirator program must be in writing.

Materials Handling

Citations for violations of standards related

to materials handling were also common last year. The handling of materials and finished

products is key to the successful operation of

surface fabrication shops. These activities often lead to injuries, which in many instances can be avoided by using safe materials handling practices. To avoid sprains, strains, muscle

pulls or more severe injuries including death, whenever possible, ensure that mechanical

means are used to move heavy, bulky objects.

It is essential employees have the training and

knowledge to use materials handling equipment properly and your facility has established safe work procedures.

Slings

be current with GHS by June 1, 2015, though

penalties in this category — in fact penalties

30 • Vol. 8 / Issue 1 • International Surface Fabricators Association

such as powered industrial trucks, cranes and

what employee exposure is for each chemical

elements and SDS format was December 1,

2013. All new chemical labels and SDS must

for violations of this standard were the single

most costly of all citations last year! Equipment

Slings made up the majority of citations and

loads; and

■■ Using improperly repaired or

reconditioned slings and attachments.

In surface fabrication shops, the most common slings include synthetic fiber rope, synthetic

web and synthetic round slings. Less commonly

used are alloy steel chain, wire rope, metal mesh and natural fiber rope slings. Each type has its advantages and disadvantages. Many factors

come into play when choosing the best sling for the task at hand. These include size, strength, flexibility and weight, as well as suitability for

the work environment, shapes of the load and

environmental conditions in which the sling will be used.

Powered Industrial Trucks

The majority of fork truck accidents can be

attributed to lack of safe operating procedures

and safety-rule enforcement, and insufficient or inadequate training. In addition to training and

education, applying general safety principles — such as proper work practices, equipment and controls — can help to reduce such workplace incidents. ALL personnel who work with or

around forklifts must be trained on potential

apparatus, abrasive wheel machinery and

must be trained specifically on the type of

and use of all equipment, including that

hazards and safe work practices. Operators truck they will use and the working conditions encountered. Refresher training, including an evaluation of each operator’s performance,

must be conducted at least every three years.

Guarding

Violations of the machine guarding standards

were also very costly to the industry last year.

Moving machine parts have the potential to cause severe workplace injuries, such as

crushed fingers or hands, amputations, burns or blindness. The unexpected release of

hazardous energy when servicing or adjusting equipment may also cause severe injury or

death. Safeguards are essential for protecting workers from these preventable injuries. Any machine part, function or process that may cause injury must be safeguarded. Primary violations centered on basic issues such

as provision of guards that meet OSHA’s

requirements for design and construction.

Lockout/tagout violations were the second

most frequent citation followed by guarding of hand and portable powered tools and

equipment, mechanical power-transmission

woodworking machinery. The safe condition furnished by employees, is the responsibility of the employer. It is critical that employers

are aware of the OSHA regulations that pertain to the specifications, use and maintenance requirements of their tools and equipment.

Noise

The second most costly standard violation was for occupational noise. Some of the

work performed in surface fabrication shops generates significant noise. OSHA requires

employers to assess noise levels, and to take action when acceptable limits are exceeded.

First, engineering controls must be applied,

such as enclosure and insulation, to reduce noise exposure. When these controls fail to

reduce sound levels to acceptable limits, the

correct hearing protectors must be provided.

The employer must administer a continuing, effective hearing conservation program.

Employees must be trained on the risks,

symptoms of hearing loss and your protection program.

Other significant violations last year included

electrical safety, facility and emergency preparedness, PPE, and various General Duty Clause violations. The OSHA General Duty Clause is a “catch-all” that states employers must provide employees with a workplace free of recognized hazards — even when there is no specific regulation for those hazards.

The first step in avoiding OSHA citations is to understand what OSHA requires you to do. Then you must develop safety programs accordingly, and train your employees so they understand their hazards and what they must do to protect themselves. Developing a safety program may seem daunting and expensive, but studies have shown a $4 to $6 return on every $1 spent on safety and health.

About the Author

Shannon DeCamp is Client Services Manager for TechneTrain, Inc. For further information regarding OSHA compliance requirements for the surface fabricating industry, visit www.technetrain.net, or contact TechneTrain, Inc. at (800) 852-8314.

TechneTrain has a full line of easy-to-understand reference materials and turnkey employee training programs specifically designed for the surface fabrication industry. These products are offered through ISFA at discounted prices.

Circle RS#13 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 8 / Issue 1 • 31

Make 2015 Your Renaissance Year Success through discipline, diversification, outreach and strategy

By P. Max Le Pera

For those “lucky” enough to have persevered

lesson there is: experience. There are definitely

say that although the quartz industry is maturing

kitchens and baths since the early ’90s, I assert

and business strategy perspectives.

category — in both aesthetic and application.

within this dynamic, mutating, eclectic world of

we can finally take a little breath and realize this deep violent cleansing storm of an economic

lessons that can be learned from both financial Tightening the Fiscal Belt

downturn has passed. Knock on stone (or

Call them slush funds, emergency cash, retained

of economics, and a necessary byproduct of

prudence is second to none. Is there any wonder

of times can last forever.

CNC machines? In many instances, the cart was

exotic wood)? Perhaps, but the Golden Rule

earnings or your “mattress” account; fiscal

capitalism, is that neither the worst nor the best

why there is such a huge secondary market for

As 2015 unfurls, the macro view of our surfacing universe appears to be heavy with opportunity.

Indicators streaming from leading cabinet

companies, chemical manufacturers, national builders and general economic futures, to

name a few, point toward growth, spending,

improving, expansion and renovation. It’s quite

evident that the quartz surfacing manufacturers are investing hundreds of millions of dollars

into plant expansions, domestic manufacturing, differentiated aesthetics, incremental market

capture and even “new and improved” categories of surfacing options — of which porcelain-based products appear a leading innovation.

Most agree there is safety in numbers, yet we

don’t want all those numbers in one basket, do

we? The past two decades have seen countless fabricating specialists unable to weather the

economic downturn because they did not have

the diversified girth. For the most part, those who focused too much of their business in any one selling channel, such as builders, commercial

or home centers, for example, became highly

susceptible to the ever fragile nature of positive cash flow. Basically, sales plummeted in their channel and they had few connections in

periphery routes to market and/or surfacing

options and fell victim to business portfolios

not adequately diversified. What was once their greatest asset — specialization became their very coup de grâce.

That was then, this is now. In many ways, 2015

represents an economic renaissance — at least

put before the horse, meaning the automation

(overhead) was purchased based on a projection to be efficient as the business operated and

grew. Yet, these fixed payments were the death trap to many when business got lean or growth was not realized. General Rule: Buy it when

you realize a return on investment (ROI) with

the business you already have and can use this to gain operational leverage and increase your

profits by increasing throughput and decreasing

your variable costs. The subject gets significantly more complex when considering buying or

leasing, internal rate of return and net present value calculations, etc.

Consider this: Is there ever a shortage of good ideas? When was the last time you said “No” to an idea that made total sense and instead

took the conservative route to not invest simply to remain liquid and flexible — spreading out

investments over time and in a logically planned, orderly consequential manner? Cash is king: Pin it on your computer screen; make it your

mantra; have it be your screen saver. However, it

takes discipline. And yet, when the opportunities present themselves, which they surely will, you can use the cash that you have so feverishly

squirreled away to capitalize on a new piece of

real estate, a machine being dumped way below fair market value or expand into new markets,

etc. Frankly, the options will always be numerous.

Delay your gratification and the gratification you can receive is much sweeter.

Product Diversification

as it pertains to the surfacing world. Those who

Different products prosper and decline at

who did not have either moved on or, if the

mitigate category risk. If you cut stone, try cutting

survived have become leaner and meaner, those phoenix has risen, are now armed with the best 32 • Vol. 8 / Issue 1 • International Surface Fabricators Association

different rates — so expand your offering to

quartz and vice versa. I will go on a limb here and

quickly, there is enormous/untold growth in this

Although not completely parallel, the fabrication processes are quite similar and the tooling is 98

percent the same. Yield utilization can be higher by 10 percent and product failure because of

inherent tensile strength is significantly less, both of which translate into higher operating margins.

On the flip side, natural stone is earthy and will

forever be in demand. Find your color palette and seek out those who must have their meals with Mother Earth.

If you are predominantly a laminate fabricator, get

some carbide and try your hands at solid surface.

The finesse it takes to fabricate a tight bevel

edge or wood edge countertop is the very skill

needed to seam solid surface — arguably one of its top attributes. Solid surface’s direction from the beginning was to nip away at the laminate market.

If you don’t already, I would suggest acquiring a sink line. It is a good idea whether your strategy is to include one as part of your offering or to

have it be an additional à la carte sale. Consider venturing into the land of margin with a higherend stainless steel sink line that allows you to

offer something most consumers would typically not otherwise get. This can increase both your differentiation and value proposition.

Fabricators who are buying in to the advancing

fabrication automation, including the wondrous

world of waterjet technology that is the preferred method of cutting slabs of the emerging

porcelain-based products, can expand into a variety of surfacing options. By doing so,

they increase their value proposition to their

customers and mitigate their overall business risk simply by having more options and at various price points.

Market Diversification In addition to product portfolio, consider market diversification. Even if you have the greatest of all CNC equipment, lean processes and pride yourself on being a low-cost producer whose

conversion labor is single-digit dollars per square

foot, consider if this is sustainable and does this

Alas, there is the countertop replacement

volume? Additionally, if your business is geared

customer just comes in wanting to change their

reputation in Katmandu, I urge you to consider

to acrylic solid surface tops and granite tops

luxury spending severely hastens.

crazy! This is great business for a fabricator, but

Home centers, the commercial arena, kitchen &

of in-home selling tools. Fabricators who can

automation require an insatiable appetite for

business. Seemingly gone are the days where a

toward the retail consumer and has the greatest

laminate for something else. I am bearing witness

branching out for when the economy turns and

being changed out in lieu of newer aesthetics,

bath dealers, and national and regional builders are four distinct routes to market that tend

generally requires site inspection and some sort

bundle in rip-out and discard, plumbing, electric

happy, satisfied, chatty customer who will tell their friends and their friends’ friends, etc.

If you are website creation handy, you can always solicit online. However, watch the costs and evaluate the ROI carefully to decide if, when and to what extent it is appropriate. Internet shopping is at an all time high with no slowing down coming any time soon. It’s a powerful tool if you use it wisely.

a pie and cut it into as many segments as you can

replacement business? Put on your marketing

nuances of each are formidable.

after photos are incredibly persuasive tools for

This year is a chance to grow and to really put your best business foot forward. It’s your chance to investigate new selling channels, new product categories and align with the brands that offer you the best overall value proposition. Only you can decide that. ISFA has its share of very fine members whose business matrixes include what I have expounded on here. Being one who persevered almost 20 years in this industry, I can personally attest to the success of a fabrication business who exhibits fiscal discipline and who diversifies both their product mix and routes to market. Make 2015 your renaissance year.

Interior designers, plumbers and your local

it’s the local paper, Val-Paks, small ads/vignettes

About the Author

to see a unique pricing model that considers risk, economies to scale, yield and required

infrastructure. I have been significantly exposed to and operated within each, but am careful not to recommend one over the other. I ask you to

consider branching out beyond just commercial or residential or builder, but perform your due

diligence first; as the saying goes, “You don’t know

and tiling will see a huge potential for business with a high-value proposition to the consumer.

Are fabricators becoming general contractors? In a way, yes. By securing local relationships with

these trades and offering them repeat business

for doing an impeccable job can be an incredible strategy for the fabricator.

Marketing Diversification

what you don’t know.” Think of your business as

You may wonder how to secure countertop

reasonably afford to. Take it incrementally, as the

hat and stimulate that demand! Before and

contractors may not be high-volume business individually; HOWEVER, your renaissance

sees these professionals as huge opportunity.

Think of them each as mini specifiers. They will

typically be COD business and will generally not require enormous markups. They can be priced in your higher tiers because they are generally

a low overhead — one stop away from the end user. They typically secure the surfacing as a

convenience to their customer, so it’s a win all around. There’s power in numbers here.

a consumer to visualize the makeover. Whether at your local hardware store, fliers in mailboxes of “aging” subdivisions where you are sure the

homes were built with laminate countertops, or

getting leads from your local plumbing wholesaler, there are a few simple and low-cost ways. The least expensive way is simply a job well done

and word-of-mouth. If you spend an extra few

hundred dollars to get the job done when they

want or throw in a little extra or whatever it may be to get that customer serenely happy, those dollars are not an expense. They are an investment in a

P. Max Le Pera is a surfacing business and marketing strategy expert acting as National Sales Manager for Artisan Manufacturing, manufacturers of quality sinks and faucets for kitchens and baths. He can be reached at Artisan Manufacturing Corp., 237 Frelinghuysen Ave., Newark, NJ 07114, www.ArtisanStyles.com or www.FrigidaireSinks.com, MLePera@ArtisanStyles. com, (973) 309 6449.

ISFA Member since 2014

Circle RS#14 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 8 / Issue 1 • 33

Here.Now.News.

Founding ISFA Member Blume’s Solid Surface Products Destroyed in Fire

By Brian Jones, Editor/Content Manager, www.CountertopResource.com

Upcoming ISFA Training & Events

For more information or to sign up to attend any of these events, call (412) 487-3207 or email gatherings@isfanow.org.

ISFA 2nd Generation Roundtable Hosted by ILSD March 4-5, 2015 New Boston, Mich.

In unfortunate news, on January 14, ISFA

founding member and Pittsburgh area countertop shop — Blume’s Solid Surface Products — was destroyed in a fire. Blume’s, incorporated in

1988, and was a full-service fabricator of solid

surface, quartz and granite countertops. Wholesale only, the company fabricated and installed through independent kitchen and bath dealers in Pennsylvania, Ohio and West Virginia. Since its inception, the company was a recognized

leader in the countertop industry, as a founding

member of the International Surface Fabricators Association and an ISFA Certified Professional; member of the Artisan Group; MIA Accredited Fabricator member of the Marble Institute of

America; member of the National Kitchen & Bath Association (NKBA); and member of the

American Society of Interior Designers (ASID).

The company also won numerous industry awards and recognitions.

employees of the business lost their jobs because of the catastrophe.

South Buffalo Township Fire Chief Randy

Brozenick says the fire appears to have started

when an engine block heater caught fire in a truck that was parked behind the building in a loading

area. A state police fire marshal was investigating the fire because of the manner in which it spread so rapidly.

A statement on Blume’s official Facebook page read:

“With great sadness and heavy hearts Blume’s

is announcing that we do not intend to reopen.

It has been an amazing 27 years of business, and we want to thank all of our employees, customers and vendors.

Thank you for your support.

Sincerely,

Several hours and more than 100 firefighters

Gus, Dot, Michelle and Gus Jr.”

from at least 12 fire departments were needed to

ISFA offers its sincerest condolences and others

was hurt in the fire, although around two dozen

wishes at www.CountertopResource.com/blumes.

get the four-alarm blaze under control. Nobody

may post recollections, condolences and well

Joanna Duggan Named ISFA Member Advocate ISFA is pleased to announce that Joanna Duggan has joined

communicating with current members to get

their feedback on what ISFA can do to assist

them in the betterment of their businesses, as

the organization as

well as member recruitment and retention.

Member Advocate. As

“I am very excited to have Joanna on our

one of the original founders of ISFA, Duggan has a long history in the surfacing industry, having started as a fabricator prior to working with ISFA, and has numerous connections in the industry. Her primary role will be 34 • Vol. 8 / Issue 1 • International Surface Fabricators Association

team,” said Keith Haight, executive director of ISFA. “She is a seasoned veteran of the

industry and passionate about her new role. I am confident she will be a great asset to our membership.”

ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools April 8-10, 2015 Oakland, N.J. ISFA Total Fabrication Training – Solid Surface May 19-21, 2015 Chantilly, Va. ISFA CEO Roundtable June 3-4, 2015 Chantilly, Va. ISFA Productivity Event Hosted by Indeko June 16-18, 2015 Guadalajara, Mexico ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools July 27-29, 2015 Oakland, N.J. ISFA Total Fabrication Training – Solid Surface Sept. 15-17, 2015 Chantilly, Va. ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools Oct. 5-7, 2015 Las Vegas ISFA Annual Member Meeting & Conference Sponsored by Cosentino Nov. 4-6 Austin, Texas

ISFANews 2nd Generation Roundtable Michigan Event Sold Out, Watch for Future Dates

CEO Roundtable Coming to Virginia in June ISFA’s CEO Roundtable events are designed for moderated small

The Second Generation Roundtable event to be hosted by ILSD in

group interaction that allows business owners and managers to share

through a transition in management and/or ownership to offspring of

run small businesses. ISFA brings together business owners from

offering is designed to help owners and owners-to-be understand the

discuss the very issues that keep them up at night. Plus expert guest

avoid the potential pitfalls when transitioning from a first to a second

they overcome specific problems. The event is an opportunity for

March is completely sold out. The event is for businesses that are going

experiences and solutions to issues that affect the way they successfully

the previous owners or someone else taking over the company. This

all over the world in small groups, generally of 10 to 15 members, to

different perspectives of first- and second-generation individuals, plus

speakers share their insight and provide real-world examples of how

generation business.

participants to enhance the level of management tools that they have

Because attendance is already sold out, ISFA will look to host another

of these events later in the year, so interested parties should watch for

additional details on the ISFA website at www.ISFAnow.org, or contact ISFA at (412) 487-3207 or by email at info@isfanow.org.

Thanks to these generous event sponsors:

developed. Facilitating an event like this and resolving issues is a great reward for the attendees and ISFA. More importantly, friendships are

established and networks built so ongoing communications between ISFA and attendees can continue.

Date: June 3-4

Location: Chantilly, Va Space is limited, so make sure to register early.

For more information or to sign up to attend the event, contact the ISFA office at (412) 487-3207 or email info@isfanow.org.

Fabricator Event at KBIS On Jan. 21, Cosentino held a wonderful Fabricator Network Event at its booth during KBIS 2015. Co-sponsoring the event were the NKBA Fabricator Council and ISFA. More than 150 people were in attendance to connect, network and celebrate partnership, enjoying complimentary food and beverages, while also learning a little more about the many different features for Cosentino.

Displayed were the new Silestone® colors that were developed for 2015, as well as a series developed by the design group TrendSpotters who offered a selection of aesthetics based on their knowledge of where colors and textures are heading. Cosentino also had a selection of speculative colors they offered the kitchen & bath community for their feedback, to ensure they are on the right track. In the Dekton® section of the booth, Cosentino showcased its new stunning colors, Aura and Halo (Polished White). They also had a display showing Dekton as a feasible use for outdoor kitchens.

Cosentino has a strong relationship with German cabinet manufacturer Poggenpohl, and throughout the booth was a prominent display of these high-end cabinets complemented by a variety of Cosentino surfacing options for those in attendance to review at their leisure. Another point of interest for event-goers was the beautiful display of an Integrity sink, which is a large sink made of a single piece of Silestone with no seams that for now will be available only for the U.S. market.

In terms of celebrations, what could be more fitting than acknowledging the 25th anniversary of Silestone! This celebration was highlighted by promoting its new 25year transferrable warranty and discussing a promising future, as well as announcing that tennis superstar; Rafael Nadal, is the international spokesperson for Cosentino.

Productivity Event Planned for Mexico in June

Not only will the take-aways from the ISFA Productivity Event be well worth the travel, but the destination is exotic Guadalajara, Mexico. This two-day event hosted by Indeko, a large fabricator of a variety of solid surface and quartz products, will introduce a variety of concepts and tools that focus on improving the bottom line and can be taken back to your own businesses. The training emphasis will be to assist you in becoming more proactive rather than reactive in your approach to operations. The ideas presented will also provide a way to ensure you and your employees are on the same page so you can avoid miscommunications and potential conflicts. And, the locale is rife for exploration of the culture in the area and getting away for a few days from the daily stress of your business.

Contact the ISFA office at at (412) 487-3207 or by email at info@isfanow.org for more information.

International Surface Fabricators Association • Vol. 8 / Issue 1 • 35

Total Fabrication Training Programs The Total Fabrication Training (TFT) Programs are among ISFA’s flagship programs that are highly sought after by fabricators. Currently available

for either solid surface or quartz/stone fabrication training, they are the most comprehensive

training programs available for the decorative Learning the hole coring technique

surfaces industry and are endorsed by leading

manufacturers of surfacing products. The classes represent an opportunity for fabricators to send new employees to be trained or to pick up an entirely new skill set for their businesses.

Executive Director Keith Haight (412) 487-3207 keith@isfanow.org Communications Director Kevin Cole Magazine/Website Publisher & Editor (815) 721-1507 kevin@isfanow.org Account Representative Paul Wisnefski (262) 498-4184 wisnefski@sbcglobal.net Coordinator Carol Wilhite (412) 487-3207 carol@isfanow.org Member Advocate Joanna Duggan Joanna.duggan25@gmail.com Volunteer Project Manager Chris Pappenfort chrispappy@hotmail.com 36 • Vol. 8 / Issue 1 • International Surface Fabricators Association

include training at a local facility of their choosing.

This level of training allows a fabricator to choose his or her shop or a facility in close proximity and receive the same level of training they would receive at ISFA’s established training centers.

2015 class dates are as follows: Total Fabricator Training – Stone/Quartz

hands-on fabrication training and instruction are

July 27-29

taught fundamental and advanced concepts in

Oct. 5-7

version of Total Fabrication Training, basic

April 8-10

provided. In two and a half days students are

Las Vegas

productivity concepts, templating, seaming,

Main Office 2400 Wildwood Rd. Gibsonia, PA 15044 (412) 487-3207 • Fax: (412) 487-3269 www.isfanow.org

we have expanded the options for this offering to

Oakland, N.J.

Topics covered are safety, product knowledge,

ISFA Contacts

to leave their business to attend a TFT; therefore

In either the solid surface or quartz/stone

the entire fabrication and installation process.

Performing a bowl cutout

ISFA also recognizes not everyone will be able

ISFA Total Fabrication Training – Solid Surface Chantilly, Va.

cutouts, bowl mounting processes, edge

May 19- 21

quality control and inspection, installation and

To register or obtain information on cost, logistics

treatments, basic repairs, backsplashes, finishing, support systems.

Sept. 15-17 and other criteria for a TFT, please go on our

ISFA offers TFT Solid Surface classes through

website www.isfanow.org and click on the Total

in Chantilly, Va., near Washington, D.C. Our

home page. You can also register for the quartz/

associate member, Alpha Professional Tools.

the forms on Page 39 of this magazine, or email

Vegas and Oakland, N.J. for this valuable training.

information.

our associate member SurfaceLink at its facility

Fabrication Training tile at the bottom of the

TFT Quartz/Stone is provided through another

stone training classes by filling out and submitting

Alpha Tools has offered its two facilities in Las

info@isfanow.org or call (412) 487-3207 for more

ISFA Renews Materials Focus 2014 was a great year to be part of ISFA, and 2015 is shaping up to be even better. Our

main focus is our members, and our members have made it clear that solid surface and

quartz surfacing are the main lifeblood of their

businesses. So, ISFA wishes to expressly state that our resources and offerings will continue

and are part of our members’ product offerings will still have a home with the association (and certainly within this magazine), this renewed focus by ISFA will help provide our members with the best tools for the products that their bottom lines rely upon the most. We encourage

to be focused primarily on solid surface and

you to proactively engage with your fellow

hybrid materials that fit well within our mission

can have a profound impact on your success.

quartz. While a variety of newer, emerging or

members this year and experience how ISFA

Total Fabrication Training (Quartz/Stone) 2015 Class Reservation Form Main: (412) 487-2107 • Fax: (412) 487-3269 • www.isfanow.org • 2400 Wildwood Road, Gibsonia, PA 15044

Course Information Total Fabrication Training combines basic hands-on fabrication training with advanced concepts, such as templating, seaming, cutouts, bowl mounting processes, finishing, installation and repair techniques. The three-day course is the most comprehensive training program available for the quartz and stone industry and is endorsed by leading manufacturers of quartz and stone products. Fill our the information below to reserve your spot and attend this industrywide-accepted training program.

Personal Information Name:_______________________________________________________________ Title:___________________________________________________________________ Company:___________________________________________________________________________________________________________________________________ Full Address:_________________________________________________________________________________________________________________________________ Phone:____________________________________ Fax:________________________________________ Email:________________________________________________

Total Fabrication Training Dates Please select the training class you will be attending:

q April 8-10, 2015 (New Jersey) q July 27-29, 2015 (New Jersey) q October 5-7, 2015 (Las Vegas)

Pricing: Member pricing:. . . . . . . . . . . . $1,295 x _____ students = $________________ Nonmember pricing:. . . . . . . . . $1,695 x _____ students = $________________ Observer pricing:. . . . . . . . . . . $650

x _____ students = $________________

q If you are not a member, check this box to sign up for membership today!

All Students Attending: Full Name:________________________________________________________ Full Name:________________________________________________________

For the same price as a nonmember seat to this class, you also get a full year’s worth of membership and can save on additional attendees!

Method of Payment: q Check (include copy with form)

Full Name:________________________________________________________ Full Name:________________________________________________________

Training Information: For the New Jersey classes, a room block as been arranged at the Holiday Inn Express, 303 Union Avenue, Haskell, NJ 07420, (973) 839-4405. The daily rate is $91 +tax and includes breakfast. You need to state that you are a guest of Alpha Tools to receive the discounted rate. The best airport to use is Newark (EWR). We will provide class materials and lunch for the class days; you are responsible for any other travel costs.

For the Las Vegas classes, please call the ISFA headquarters for detailed hotel information (412) 487-3207. We will provide class materials and lunch for the class days; you are responsible for any other travel costs.

q American Express q Visa q MasterCard q Discover Card number:_______________________________________________________ Expiration:_______________________________CVC Code:_________________ Name on card:______________________________________________________ Billing address:______________________________________________________

International Surface Fabricators Association • Vol. 8 / Issue 1 • 37

ISFANews ISFA Board of Directors Mell Hill President Oldcastle Surfaces 1400 Marietta St. Atlanta, GA 30318 Phone: (404) 355-3108 Mell.Hill@oldcastle.com www.oldcastlesurfaces.com

Mike Langenderfer Director (and past president) The Countertop Shop 10406 Geiser Rd. Holland, OH 43528 (419) 868-9101 mike@countertopshop.net www.countertopshop.net

Dave Paxton Immediate Past President Paxton Countertops and Showers PO Box 174 Grand Ledge, MI 48837 Phone: (517) 719-0146 paxtoncountertops@yahoo.com

Mike Woods Director Creative Countertop Solutions 919 4th Ave. S. Nashville, TN 37210 (615) 915-0718 mike@tnccs.com www.creativecountersolutions.com

Adam Albee Vice President Lincoln Laminating 5010 Rentworth Dr. Lincoln, NE 68516 Phone: (402) 434-6009 adam@lincolnlaminating.com www.lincolnlaminating.com

Kate Dillenburg Director Bisley Fabrication 700 Industrial St. Gresham, WI 54128 Phone: (715) 787-4410 kbisley@bisfab.com www.bisfab.com

Ryan Miller Secretary VT Stone Surfaces 1000 Industrial Park Holstein, IA 51025 Phone: (712) 368-4381, ext. 236 RMiller@vtindustries.com www.vtstonesurfaces.com

John Hansen Associate Member Representative Kohler 3721 Armstrong Dr., Ste. 2B Bloomington, IL 61704 Phone: (920) 207-7701 John.Hansen@kohler.com www.kohler.com

Erica Hussey Treasurer JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 Phone: (781) 935-1907 ericamaria@jcwcountertops.com. www.jcwcountertops.com

Jessica McNaughton Associate Member Representative CaraGreen 109A Brewer Ln. Carrboro, NC 27607 Phone: (919) 929-3009 Jessica@caragreen.com www.caragreen.com

38 • Vol. 8 / Issue 1 • International Surface Fabricators Association

Specialty Surfaces Fabricators, Manufacturers and Experts

Membership Application Main: (412) 487-3207 • Fax: (412) 487-3269 • www.ISFANow.org

Renewal Instructions: To renew your membership with ISFA, simply fill out the Personal Information section, and Payment Method and that’s it! Fax it back to (412) 487-3269 and we’ll do the rest. Please allow 2-4 weeks for your membership renewal packet to be delivered.

New Member Instructions: For Surfacing Experts wanting to become a new member, please fill out the entire form. Membership in ISFA is the industry endorsement of high quality.

This endorsement cannot be purchased for the price of membership, but must be established by the company and upheld by each member of the organization.

Fax this form back to (412) 487-3269 and we’ll do the rest. Your new membership packet will be in the mail shortly. Please allow 2-4 weeks for delivery.

Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: y providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax.

B Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email.

I Am: q Renewing My ISFA Membership

q Applying to Become a New Member

Method of Payment q I am faxing a copy of the check along with this form. (required if paying by check) Card Type:

q Visa

q Mastercard

q American Express

q Discover

Card Number: Print Name on Card: Expiration Date: Official Signature: If paying by check, fax copy along with this order form. You can also mail this form to: ISFA, 2400 Wildwood Road, Gibsonia, PA 15044.

New Member Information Type of Membership: (please select one) q ISFA Membership: $400 — Any Specialty Surfaces

company that has been in business at least two years and carries appropriate liability insurance.

q Subscriber Membership: $400 — Applicant companies which meet all other qualifications, but have been in business for less than two years shall be eligible for Subscriber Membership in the Association.

q Branch Membership: $200 — Branch Membership is

available to companies having more than one location.

Each location must fill out separate membership applications. Branch Membership annual dues are one-half that of the headquarters location. Each location wlll be treated as a separate member in all respects, except only headquarter locations may vote in general elections.

Code of Ethics (please sign below)

Sponsorship Information: In order to become a member of ISFA, you need to provide information regarding an ISFA member or company willing to sponsor you. If you do not know what to put in this section, just leave it blank. We will help you with this.

Sponsor Company: Contact Person: Telephone: Trade Reference: (Please provide a trade reference, generally your distributor of solid surface.)

Trade Reference: Contact Person: Telephone: Proof of Insurance: A copy of your certificate of liability insurance must be attached to or faxed with this form to process this application.

Each member of the International Surface Fabricators Association agrees to observe high standards of honesty, integrity and responsibility in the conduct of their business.

By adhering strictly to the highest quality standards of fabrication, manufacturing and installation. By promoting only those products and services that are proven quality and value. By writing contracts and warranties that are clear, honest and fair to all parties involved. By honoring all contractual obligations in a reasonably prompt manner. By quickly acting on and attempting to resolve all customer complaints, and in situations where complaints appear unreasonable and persistent, by encouraging the customer to initiate and approach third-party dispute settlement mechanisms. By being fiscally responsible and honoring all legitimate financial obligations. By maintaining all required licenses and insurances.

I,_______________________________, do hereby certify that the foregoing is true and correct to the best of my knowledge, and do agree to abide by the Code of Ethics of the International Surface Fabricators Association for as long as I hold an active membership therein.

International Surface Fabricators Association • Vol. 8 / Issue 1 • 39

Fabricator Directory Companies in blue are Certified Professionals.

For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.

ALABAMA

Surface One

2421 Hwy. 11 Pelham, AL 35124 205-621-1125 www.surface1.com

ALASKA

Alaskan Counter Fitters 607 Old Steese Hwy. Ste. B PMB 354 Fairbanks, AK 99701 907-455-0247

Bicknell Inc.

PO Box 33517 Juneau, AK 99801 907-789-5727 www.bicknellinc.com

Cook Inlet Housing Authority 3510 Spenard Rd. Anchorage, AK 99503 907-793-3047 www.cookinlethousing.org

Mountain Tops LTD

6605 Arctic Spur Rd. Anchorage, AK 99518 907-272-8107 www.mountaintops.net

North Coast Countertops 7720 Hacienda Dr. Anchorage, AK 99507 907-727-6419

Panco Inc.

PO Box 210 Talkeetna, AK 99676 907-733-6600

ARIZONA

Kitchen Bath & Beyond

Specializing In Solid Surface 1440 Corona Fort Mojave, AZ 86426 928-788-1000

CALIFORNIA

AZ Countertops Inc.

1560 Harris Ct. 1445 S. Hudson Ave. Ontario, CA 91761 909-983-5386 www.azcountertopsinc.com

Design Fabrication Inc.

100 Bosstick Blvd.

San Marco, CA 92069 760-727-1800 www.designfabrication.com

Duracite

2100 Huntington Dr. Fairfield, CA 94533 707-402-1600 www.duracite.com

Finishing Touch Millwork 1280 Activity Dr. Ste. D Vista, CA 92081 858-382-9143 www.ftmillwork.com

Fischer Tile & Marble 1800 23rd St. Sacramento, CA 95816 916-452-1426 www.fischertile.com

Humboldt Countertops 70 W. 4th St. Eureka CA 95501 707-442-5918 www.humtop.com

Integra Cabinets & Millwork

249 W. Baywood #B Orange, CA 92865 714-283-2890 www.integracmw.com

Marble Expressions

1573 Seminole St. San Marcos, CA 92708 760-471-8737 www.marbleexpressions.com

Mio Metals

400 Western Ave. Petaluma, CA 94952 888-530-7630 www.miometals.com

Southwest Carpenters Training Fund 533 S. Fremont Ave. #401 Los Angeles, CA 90071 213-739-9343

The Countertop Factory

12349 Telegraph Rd. Santa Fe Springs, CA 90670 562-944-2450 www.thecountertopfactory.net

Visalia Ceramic Tile 917 N. American St. Visalia, CA 93291 559-651-2925

COLORADO

AAFES Ft. Carson FMO 1510 Chiles Ave. Ft. Carson, CO 80913 719-291-9206

CONNECTICUT

Porta Door Co. Inc. 65 Cogwheel Ln. Seymour, CT 06401 203-888-6191 www.portadoor.com

Craftmark Solid Surfaces Inc. 2772 Simpson Circle Norcross, GA 30071 770-242-8469 craftmarkcountertops.com

Lovell Construction, Inc.

Troy Granite Inc.

21880 Bradbury Rd. Grantville, GA 30220 770-253-0383

FLORIDA

1400 W. Marietta St. Atlanta, GA 30318 404-355-3108 www.oldcastlesurfaces.com

1108 Palmetto Ave. Lehigh Acres, FL 33972 239-368-9444 www.beverin.com

830 Pickens Industrial Dr. Marietta, GA 30062 770-422-4009 www.topsouth.com

DELAWARE

711 Interchange Blvd.

Newark, DE 19711 302-292-1750 www.troygranite.com

Beverin Solid Surface

Florida Custom Surfaces, div. of FDR Contractors Inc. 4362 S.W. Port Way Palm City, FL 34990 772-781-5517 www.floridacustomsurfaces.com

Natural Stone Motif Inc.

870 Sunshine Ln. Altamonte Springs, FL 32714 407-774-0676 www.naturalstonemotif.com

Refresh Interiors Design

4641 Lown St. St. Petersburg, FL 33714 727-527-0206 www.refreshinteriorsdesign.com

Surface Crafters

711 Commercial Dr. Holly Hill, FL 32117 386-253-0826 www.surface-crafters.com

Sterling Mfg.

8293 Consumer Circle Sarasota, FL 34240 941-955-8787 www.sterlingmfg.com

GEORGIA

Atlanta Kitchen Inc.

196 Rio Circle Decatur, GA 30030 404-378-3220 www.atlanta-kitchen.com

Oldcastle Surfaces Inc.

Top South

HAWAII

Honolulu Tile & Marble Inc. 1602-B Auiki St. Honolulu, HI 96819 808-845-3775

Solid Surface Technologies 360 Mokauea St. Honolulu, HI 96819 808-845-8677 www.ssthawaii.com

IDAHO

Ketchum Kustom Woodworks 114 Lewis St. #3 & #4 Ketchum, ID 83340 208-726-1905 www.ketchumkustom woodworks.com

ILLINOIS

Custom Marble Inc.

PO Box 306 Millstadt, IL 62260 618-476-1345 www.custommarble.net

Dirk Foster

802 S. 26th St. Mt. Vernon, IL 62864 206-898-8163

Maxwell Counters, Inc. PO Box 234 Farmer City, IL 61842 309-928-2848

Counter Fitters LLC

New Age Surfaces

6250 Corporate Dr. Colorado Springs, CO 80919 719-599-4175

1026 Lynes Ave. Savannah, GA 31415 912-231-0103 www.counterfitterssav.com

DMS

Countersync

Pierce Laminated Products Inc.

Arlun Inc.

1620 Paonia St. Colorado Springs, CO 80915 719-574-1250 www.dmscustom.com

40 • Vol. 8 / Issue 1 • International Surface Fabricators Association

2014 Westside Ct. Augusta, GA 30907 706-828-7544 www.countersync.net

1237 Naperville Dr. Romeoville, IL 60446 630-226-0011

2430 N. Court St. Rockford, IL 61103 815-968-9651 www.piercelaminated.com

Solid Surface Creations Inc. 403 S. Sycamore Villa Grove, IL 61956 217-832-8207 www.ssctops.com

Sprovieri’s Custom Cabinets 55 Laura Dr. Addison, IL 60101 630-917-4690 www.sprovieris.com

Stalwart Systems

7797 N. Caldwell Ave. Niles, IL 60714 847-972-1193 www.stalwartsystemsusa.com

Stevens Industries Inc. 704 W. Main St. Teutopolis, IL 62427 217-897-7100 www.stevensind.com

Ultimate Stone Inc.

1445 Tonne Rd. Elk Grove Village, IL 60007 847-437-8662 www.ultimatestone.net

INDIANA

A. I. A. Countertops LLC 501 W. Railroad Ave. Syracuse, IN 46567 574-457-2018 www.aiacountertops.com

Bollock Industries Inc.

900 Farabee Ct. Lafayette, IN 47905 765-448-6000 www.bollockstoptops.com

Countertop Pros

5901 S. Range Rd. North Judson, IN 46366 574-896-6013

IOWA

LOUISIANA

1801 E. Oak St. Algona, IA 50511 515-295-4835

2020 Dallas Dr. Baton Rouge, LA 70806 225-216-3900 www.dansolidsurface.com

Custom Countertops & More

Granite Custom Design

2369 Heinz Rd. Unit #J Iowa City, IA 52240 888-452-0714 www.granitecustomdesign.com

Solid Fabrications Inc. 2515 Murray St. Sioux City, IA 51111 712-255-5319 www.solidfab.com

Surface Solutions Inc.

323 La Porte Rd. Waterloo, IA 50702 319-287-5056 www.surfacesolutionsia.com

VT Industries

1000 Industrial Park Holstein, IA 51025 712-368-4381 www.vtindustries.com

KANSAS

Countertop Shoppe

5855 S.W. 21st St. Topeka, KS 66604 785-271-8675 www.mycountertopshoppe.com

Fisher Lumber Co., Inc. PO Box 355 Garden Plain, KS 67050 316-531-2295

Mid-America Kitchens & Baths

Hard Surface Fabrications, Inc./ 1105 N. Industrial Kormax Marion, KS 66861 810 S. Beiger St. Mishawaka, IN 46544 574-259-4843

Laminated Tops of Central Indiana Inc.

711 E. Dillman Rd. Bloomington, IN 47401 812-824-6299 www.rakesolutions.com

M & W Countertops Inc. 11934 Witmer Rd. Grabill, IN 46741 260-627-3636 www.mwcountertops.com

Michiana Laminated Products Inc.

7130 N. 050 E. Howe, IN 46746 260-562-2871 www.michianalaminated.com

620-382-3390 www.midamericamarble products.com

Parman Brothers LTD

PO Box 7 Johnson, KS 67855 620-492-6882 www.parmanbrothersltd.com

Top Master Inc.

2844 Roe Ln. Kansas City, KS 66103 913-492-3030 www.top-master.com

Top Distributors LLC

12855 Fairlane St. Livonia, MI 48150 734-261-3010 www.innovativesurfaceworks.com

Marbelite Corp.

22500 Heslip Dr. Novi, MI 48375 248-348-1900 www.marbelitecorp.com

412 Post Oak Rd. Sulphur, LA 70663 337-625-5751

MAINE

Paxton Countertops

Shad’s Custom Countertops Inc.

PO Box 174 Grand Ledge, MI 48837 517-719-0146

11 Collins Pond Rd. Windham, ME 04062 207-893-3445 www.getshad.com

Solid Surfaces Unlimited Inc.

MARYLAND

Carefree Kitchens Inc.

2910 Strickland St. Baltimore, MD 21223 410-233-4900 www.carefreeindustries.com

6689 Sterling Dr. S. Sterling Heights, MI 48312 586-274-9668 www.ssunlimited.net

MINNESOTA

Innovative Surfaces Inc.

SolidTops LLC

515 Spiral Blvd.

Hastings, MN 55033 651-437-1004

MASSACHUSETTS

119 Main St. Plato, MN 55370 320-238-2196 www.pinske-edge.com

505 South St. Easton, MD 21601 410-819-0770 www.solidtops.com

The Pinske Edge

Jack’s Custom Woodworking/ JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 781-935-1907 www.jcwcountertops.com

PADCOCountertop Co.

5 Springdale Ave. Canton, MA 02021 781-828-1177 www.padcocountertop.com

Sterling Surfaces

76 Leominster Rd. Sterling, MA 01564 978-422-3321 www.sterlingsurfaces.com

Sterling-Miller Designs Inc. 1079 N. Montello St. Brockton, MA 02301 508-894-6999 www.sterlingmillerdesigns.com

TWD Surfaces

75 Hale St. Bridgewater, MA 02324 508-279-2650 www.twdsurfaces.com

KENTUCKY

MICHIGAN

1272 Hwy. 490 East Bernstadt, KY 40729 606-843-6891 www.surfaces-unlimited.com

7343 Buell Rd. Vassar, MI 48768 989-871-5000 www.blasiusinc.com

Surfaces Unlimited Inc.

Innovative Surface Works

Dan Solid Surfaces

Blasius Inc.

MISSISSIPPI

Alexander Counterwrights

903 Ingalls Ave. Pascagoula, MS 39567 228-938-6484 www.alexandercounterwrights.com

MISSOURI

Surface Menders

32 Clipper Ln. Kimberling City, MO 65686 417-598-2390 www.surfacemend.com

MONTANA Jim Shreve

PO Box 721 Florence, MT 59833 406-880-3566

Pyramid Cabinet Shop

1201 Fourth Ave. N. Billings, MT 59101 406-671-8329 www.pyramid-cabinet.com

VanSetten Walker Construction Co. 821 1st Ave. N.W. Great Falls, MT 59404 406-570-5283

WoodCo LLC

PO Box 30254 Billings, MT 59107 406-259-5177 www.woodcollc.com International Surface Fabricators Association • Vol. 8 / Issue 1 • 41

Fabricator Directory Companies in blue are Certified Professionals.

For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.

NEBRASKA

OGB Architectural Millwork

Johnson Granite Inc.

Solid Surfaces Plus

4340 S. 90th St. Omaha, NE 68127 402-670-6338

3711 Paseo del Norte Albuquerque, NM 87113 505-998-0000 www.ogb-am.com

Builders Warehouse

Pieper Construction

Merge Design Co.

The Countertop Shop LTD

Best Quality Countertops

4600 N. Second Ave. Kearney, NE 68845 308-627-6702

Lincoln Laminating Inc.

2420 N. White Sands Blvd.

Alamogordo, NM 88310 575-437-2262 www.pieperconstruction.com

5010 Rentworth Dr. Lincoln, NE 68516 402-434-6009

Rojo Enterprises LLC

B & C Cabinets & Millwork Inc.

NEW YORK

NEVADA

5241 Metric Way Carson City, NV 89706 775-322-6000

Carpenters Int’l.

Training Fund

6801 Placid St. Las Vegas, NV 89119 702-938-1111

PO Box 429 Roswell, NM 88202 505-626-3553

Busch Products Inc.

110 Baker St. Syracuse, NY 13206 315-474-8422 www.buschproducts.com

Distinctive Granite

The Countertop Shop, LLC

331 Dante Ct., Ste. C Holbrook, NY 117411 631-737-3337 www.distinctivegraniteny.com

NEW JERSEY

140 DuPont St. Plainview, NY 11803 516-576-0800 www.evansandpaul.com

301B Sunpac Ct. Henderson, NV 89011 702-839-2224 www.thecountertopshopllc.biz

J. Dougherty & Son/ JDS Supply 337 N. Main St. Glassboro, NJ 08028 856-881-5444 www.JDSsupply.com

Marvic Corp.

2450 Lorio St. Union, NJ 07083 908-686-4340 www.countertopsofnj.com

Solid Surface Designs Inc. 1651 Sherman Ave. Pennsauken, NJ 08110 856-910-7720 www.ssdtops.com

Spaulding Fabricators Inc. 1136 Industrial Pkwy.

Brick, NJ 08724 732-840-4433 www.spauldingfabricators.com

NEW MEXICO

American Countertops 8013 Edith N.E. Albuquerque, NM 87113 505-897-3141

Jaynes Structures

2906 Broadway N.E. Albuquerque, NM 87107 505-344-8589 www.jaynescorp.com

Evans & Paul LLC

Marker Systems Inc.

940 River Rd. North Tonawanda, NY 14120 716-695-1102

Modern Home Distributing PO Box 395 Nunda, NY 14517 585-468-2523

Penn Fabricators Inc. 100 Bellport Ave. Yaphank, NY 11980 631-205-0282 www.penn4corian.com

Unico Special Products Inc. 25 Renwick St. Newburgh, NY 12550 845-562-9255 www.unicospecialproducts.com

Wilbedone Inc.

1133 NYS Rte. 222 Cortland, NY 13045 800-734-8813 www.wilbedone.com

NORTH CAROLINA Carolina Counters

13570 Broadway Ave. Midland, NC 28107 704-888-4010 www.carolinacounters.com

42 • Vol. 8 / Issue 1 • International Surface Fabricators Association

PO Box 511 589 Hiatt Rd. Mount Airy, NC 27030 336-719-2729

3001-103 Spring Forest Rd. Raleigh, NC 27616 919-790-1749 www.mergedesignco.com

Premier Plus Inc.

165 Wildwood Ave. Hamlet, NC 28345 910-995-5615 www.premierplusinc.net

OHIO

Bertke Countertops 9355 Amsterdam Rd. Anna, OH 45302 937-538-7024

Cabinets 2 Countertops

7142 Frank Ave. N.W. N. Canton, OH 44720 330-244-0221 www.cabinets2countertops.com

Cutting Edge Countertops Inc. 1300 Flagship Dr. Perrysburg, OH 43551 419-873-9500 www.cectops.com

Earth Anatomy Fabrication 4092 Greenwich Rd. Norton, OH 44203 740-244-5316 www.earthanatomy.com

Granex Industries

32400 Aurora Rd. Salon, OH 44139 440-248-4915 www.granexindustries.com

Heritage Marble Inc. 7086 Huntley Rd. Columbus, OH 43229 614-436-7465

Kitchens by Rutenschroer 950 Laidlaw Ave. Cincinnati, OH 45237 513-251-8333 www.kbrmfg.com

Korkan Granite

4561 Crystal Pkwy.

Kent, OH 44240 330-677-1883 www.korkangranite.com

4640 Manufacturing Rd. Cleveland, OH 44135 216-267-7040 www.solidsurfacesplus.com 10406 Geiser Rd. Holland, OH 43528 419-868-9101 www.countertopshop.net

Top Shelf Laminated Products 400 Dietz Rd. Warren, OH 44483 330-393-1289

Tower Industries

PO Box 647 Massillon, OH 44648 330-837-2216 www.towersurfaces.com

OKLAHOMA

Hoffman Fixtures Co.

6031 S. 129th St. Ste. B Tulsa, OK 74134 918-252-0451 www.hfccountertops.com

OREGON

Grifform Innovations Inc. PO Box 258 Glide, OR 97443 541-496-0313 www.grifform.com

Precision Countertops Inc. PO Box 387 Wilsonville, OR 97070 503-692-6660 www.precisioncountertops.com

PENNSYLVANIA A.S.S.T.

805 W. Elm Ave. Hanover, PA 17331 717-630-1251 www.asst.com

Advanced Surfaces Inc. 130 Plastics Rd. Corry, PA 16407 814-663-0369

Blume’s Solid Surface Products 904 Freeport Rd. Freeport, PA 16229 724-294-3190 www.blumes.net

Capital City Counters Inc.

1030 E. Wilson St. Bryan, OH 43506 888-537-6484 www.lesmith.com

760 N. Front St. P.O. Box 7616 Steelton, PA 17113 717-939-2878 www.capitalcitycounters.com

PO Box 1218 Marietta, OH 45750 740-749-3536

4802 Au Sable Dr. Gibsonia, PA 15044 412-213-0370

L. E. Smith Co.

Laminate Shop, Inc.

Chuck Sawyer

John Kramer’s Fabrications Inc.

PO Box 41 Bernville, PA 19506 610-488-6213 www.kramershowerbases.com

McGrory Inc.

576 Rosedale Rd. Kennett Square, PA 19349 610-444-1512 www.mcgroryinc.com

Pence Countertops Inc.

124 Ellis Woods Rd. Pottstown, PA 19465 610-326-6609 www.pencecountertops.com

RHODE ISLAND

New England Counter Top PO Box F Pawtucket, RI 02861 508-761-7588

SOUTH CAROLINA Solid Products

109 Lazenby Dr. Ft. Mill, SC 29715 704-236-9796 www.solidproducts.biz

SOUTH DAKOTA

Dakotaland Woodwork & Cabinets LLC 41181 179th St. Raymond, SD 57258 605-532-4150

DFC-Dakota Fixture & Cabinet Co. 45753 237th St. Madison, SD 57042 605-256-3707 www.soliddfc.com

Formatop Co.

Countertop Solutions LLC

Sheridan Woodworking LLC

Gecko Solid Surface Solutions

Synsor Corp.

P.O. Box 82087 Houston, TX 77282 713-204-0080

4630 Sinclair Rd. San Antonio, TX 78222 210-227-3100 www.geckosss.com

Southwestern Counter Tops & Millwork 4100 Frankfort Ave. El Paso, TX 79903 915-562-1116 www.swcelpaso@elp.rr.co

W.R. Watson Inc.

12902 Mula Ln. Stafford, TX 77477 281-495-3664 www.wrwatson.com

UTAH

Alternative Surface 250 E. 400 S. Vernal, UT 84078 801-414-3512

Quality Craft Wood Works HC 60 Box 703 Rocky Ridge, UT 84645 435-623-1707

Utah Kitchen and Bath

2098 E. 2250 N. Layton, UT 84040 801-814-8847 www.utahkitchenandbath.com

VIRGINIA

Metro Stone Works LLC 9115 Digital Dr. Unit 12 Manassas Park, VA 20111 703-396-866 www.metrostoneworks.com

101 S. Franklin Sioux Falls, SD 57103 605-332-3151 www.formatopcompany.com

Surface Link Corp.

Alexander Brothers Tile & Marble Inc.

TRINDCO

TENNESSEE

4200 Lafayette Center Dr. Ste. A Chantilly, VA 20151 301-482-1717 www.surfacelinkcorp.com

1004 Obici Industrial Blvd.

1446 S. Cooper St. Ste. 101 Suffolk, VA 23434 Memphis, TN 38114 757-539-0262 901-278-9626 www.trindco.com www.alexandermarbleandgranite.com

Creative Countertop Solutions Inc.

300 Peabody St. Nashville, TN 37210 615-915-0718 www.creativecountersolutions.com

TEXAS

Classic Counter Tops

2325 Executive Dr. Garland, TX 75041 972-840-1234 www.classiccountertopsinc.com

Counterscapes, Inc. P.O. Box 82087 Houston, TX 77282 903-581-5676

WASHINGTON

FloForm Countertops 22445 76th Ave. S. Kent, WA 98032 253-639-4567 www.floform.com

Mt. Rainer Marble LLC 2606 Jackson Hwy. Chehalisi, WA 98523 360-520-1844 www.mtrainiermarble.com

RD Wing

11809 N.E. 116th St. Kirkland, WA 98034 425-821-7222 www.blimages.com

2175 Frog Hollow Rd. Walla Walla, WA 99362 509-540-7799

Summum Granit Inc

460 Principale St. Saint-Sebastien, QC G0Y 1M0 819-625-2333 www.summumgranit.com

CHINA

1920 Merrill Creek Pkwy.

Everett, WA 98203 425-322-9604

Zhongdi Architecture & Art Solutions Co. Ltd.

WISCONSIN

Bisley Fabrication Inc. 700 Industrial St. Gresham, WI 54128 715-787-4410 www.bisfab.com

7 Qutangxia Road, Shinan District Qingdao, Shandong 266002 China 865-328-267-3659

FRANCE

CREA Diffusion

ZA Le Cheval Blanc Solgne F-57420 France 38-764-6923 www.crea-diffusion.com

McDermott Top Shop LLC

200 A Main St. Sullivan, WI 53178 262-593-2456

Spectrum Surfaces Inc. 812 Marquis Way Green Bay, WI 54304 920-337-6575

WYOMING

LEBANON

Respond S.A.L.

1st Floor Missirian Bldg.

Beirut, Lebanon 90076 961-150-1414

MEXICO

Wyoming Building Supply Inc.

Victor Coronado Services

2104 Fairgrounds Rd. Casper, WY 82604 307-265-7935 www.wyomingbuildingsupply.com

CANADA

Colonial Countertops Ltd. 609 Alpha St. Victoria, BC V8Z 1B2 Canada 250-383-1926 http://colonialcountertops.com

Boulevard Hacienda Galindo 116 Villas del meson Juriquilla, 76230 Mexico 52-4422342743

RUSSIA

AKRILIKA HOLDING Svobody St., 29 Moscow Russia 125362 http://akrilika.com/en

Coni-Marble Mfg. Inc.

ARTCOR

FloForm Countertops

DECORA PRO

PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0 Canada 519-461-0100 125 Hamelin St. Winnipeg, MB R3T 3Z1 Canada 204-474-2334 www.floform.com

FloForm Countertops 10-710 Cynthia St. Saskatoon, SK S7l 6A2 Canada 306-665-7733 www.floform.com

60th km. Ring Road Ste. 4A Moscow Russia +7-485-657-8578 www.artcor.ru Lunacharskogo Pr., 25 St. Petersburg, Russia 911-922-5070 www.decora.pro

SINGAPORE

Harvest Building Products PTE LTD 148 Tagore Ln. Singapore 656-362-2608 www.hbp.com.sg

FloForm Countertops

UNITED KIINGDOM

Granit Design

Unit 9 Willersey Business Park Willersey, Nr. Broadway Worcestershire WR12 7RR United Kingdom 441-386-858100 www.interfab.co.uk

7630 Yellowhead Trail Edmonton, AB T5B 1G3 Canada 780-474-7999 www.floform.com 77 Industrielle Stanstead, QC J0B 3E0 Canada 819-564-7111 www.granitdesign.com

Interfab LTD

International Surface Fabricators Association • Vol. 8 / Issue 1 • 43

Product News Integra Adhesives Has Line of Undermount Sink Clips Recognized for its pre-colored cartridge-

based adhesives that offer a color match

on quartz, natural stone and solid surface,

Integra Adhesives now offers a full range of

undermount Sink Clips. The clips are a quick,

unobtrusive accessory to support undermount sinks. They don’t require drilling, will not

crack the material and are unlikely to show

through more transparent materials, reports the

company. Each bolt is tested to hold 300 lbs. In addition to its steel-plated option, the company now offers a low-profile version that has a

detachable screw, making slab transportation

a breeze. It also offers a stainless steel version, for added strength and corrosion-free use.

Paired with Integra Composite Bonder RTP-01, a fast-curing, strong and flexible toughened

methacrylate adhesive, the sink clips can be used on all standard countertop materials.

They ship next day from Integra’s multiple warehouses in North America.

Circle RS#28 on page 49 or visit www.isfanow.org/info.

Park Industries Launches FUSION S Series of CNC Saw/Waterjet Cutting Machine Park Industries’ new FUSION® S Series of

CNC saw/waterjet cutting machine has a tilt table option which will reduce your material

handling contraints, decrease slab breakage

and make the tank much easier to clean. The machine maximizes cutting time by using a

CNC saw for straight cuts, then switches to a

precision waterjet for tight angles. Additionally, the company’s iTECH interface technology

simplifies operations, eliminating the need to

remember codes for programming. According

to the company, a single slab can be processed

in 20 minutes, and the automatic 0 to 47-degree mitering capabilities of the system allow production of mitered apron edges in a

matter of minutes. The machines also have Park Industries OPS Productivity reporting that allows production analysis in real time, on a daily,

weekly and monthly basis. They also have unique Quad Guard systems

that protects drive components and machine performance sensors (that

sense stone height and garnet flow) to

BLANCO Introduces Integrated Cutting Board Accessory for ATTIKA Sink BLANCO now offers a versatile Dark Walnut

cutting board as an integrated accessory for

help prevent operator mistakes. And, owner

Protection Services™ automatically notifies of

routine machine maintenance. They have a

low tank height for easy table access and are available in single- and dual-tank models.

Circle RS#30 on page 49 or visit www.isfanow.org/info.

made to rest on the sink’s rim creating an extra

HOUZER Now Has Proprietary Platus Series Fireclay Sinks

also feature rubber feet for nonslip use on

Front Fireclay sinks. Manufactured using the

the ATTIKA kitchen sink, which has a raised

geometric rim that separates wet and dry areas.

The Dark Walnut compound cutting board is

work space where needed. The cutting boards

HOUZER, Inc. launched its Platus Series Apron

countertops.

company’s signature proprietary clay and

Circle RS#29 on page 49 or visit www.isfanow.org/info.

44 • Vol. 8 / Issue 1 • International Surface Fabricators Association

mineral blend, the sinks are durable and are

highly resistant to scratches, chips, cracks and heat damage. The sinks are fired at high temperatures causing the clay to fuse with the nonporous glaze, which creates a stoneware appearance with a glossy, cool-to-the-touch finish. This process results in sinks that are chip-, crack- and scratch-resistant — suitable for hightraffic kitchens. They are made from all natural materials and are completely lead free, making them eco-friendly. The sinks come with a lifetime warranty and are available in two sizes: 30 in. and 33 in. These spacious 9 ¼-in.-deep single bowl sinks are available in white and biscuit.

Circle RS#31 on page 49 or visit www.isfanow.org/info.

Alpha Professional Tools Introduces Pneumatic Stone Cutter Alpha Professional Tools introduced a new industrialquality pneumatic stone cutter, called the Alpha® PSC-150, which is equipped with a 2-hp motor, with a speed governor in the motor that regulates the air consumption according to the torque needed for the application. This regulation includes producing enough torque to cut 1 ¼-in. (3cm) stone slabs in one pass. In addition, the portable stone cutter is also capable of miter cutting of 1 ¼- in. materials. Because it uses a pneumaticpowered motor, repair and maintenance is lower when sink hole cutting and groove cutting for rodding applications, reports the company. The company also offers a carriage that retrofits on the Alpha® Guide Rail System to support the application of making precise miter cuts for the perfect lamination. The PSC-150 offers kink-free water and air hoses to improve maneuverability

larger span with four or more

and help reduce operator fatigue. A manifold system is also available to

brackets depending on the compliant

reduce maintenance intervals. It comes

spacing needed.

Circle RS#33 on page 49 or visit www.isfanow.org/info.

with a regulator and filter to catch debris and moisture delivered by compressed

air. The PSC-150 comes with an Eclipse

II 6-in. blade, the recommended turbo blade for granite and engineered stone. It can use

a variety of consumables including the 6-in.

Alpha® Katana 6 for porcelain panels and

slabs; 4-in. Hot-Rod ¼-in. for steel rods and

⅛-in. fiberglass rods; and 5-in. Libero blade for

marble applications of ¾ in. thick (2cm) or less.

Circle RS#32 on page 49 or visit www.isfanow.org/info.

Kohler Launches Prolific Sink to Improved Kitchen Work Flow Kohler’s new stainless steel Prolific sink

addresses the varied needs of kitchen tasks

by offering three different work zones, and five accessories allow each user to customize the

safe bin and colander can be used for washing and soaking dishes or rinsing produce. Also, two durable, dishwasher-safe grated racks provide a drying rack for dishes, or can be placed in

sink to their specific needs. The sink is designed

the basin of the sink for protection. The sink’s

GranQuartz Supports for ADA-compliant Vanities

with three different tiers that allow tasks to be

large, deep single bowl allows space to soak

completed at the most ergonomic height for each

and clean large cookware, while a beveled

user, regardless of height, age or ability. Five

cone-shape around the drain allows for quicker

GranQuartz now offers a support that allows for

functional accessories fit securely on the edges

debris disposal and reduced water waste while

easy installation of ADA-compliant vanity tops

of the tiered levels and customize the work space

rinsing debris down the drain. The sink’s durable

that are wheelchair accessible. The ADA Vanity

to the specific user. A bamboo cutting board

stainless steel construction is resistant to staining

Supports have a 4-ft. span with two brackets, a 5-ft. span with three brackets or an 8-ft. or

provides a sturdy work surface that is beautiful, portable and easy to clean. Both a dishwasher-

Circle RS#34 on page 49 or visit www.isfanow.org/info.

or rust and is simple to clean.

ISFA Member since 1998

Circle RS#15 on page 49 or visit www.isfanow.org/info.

Circle RS#16 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 8 / Issue 1 • 45

Product News Blick Launches Vanity Series of Vacuum Workholding Cups

desired length. For safety, the bottom rails must be bolted to the floor and the 9,000-lb. capacity should not be exceeded.

Circle RS#36 on page 49 or visit www.isfanow.org/info.

Blick Industries now offers a new Vanity Cup Series of vacuum workholding cups for all CNC and manual machines. The suction cups have a modular construction that allows for easy replacement of friction pads and seals as well as worn-out or damaged parts, thus, extending their lives. Superior holding power is provided by a larger base unit equal in size to top area of suction cup. The suction cups also are available in custom sizes and shapes. They can be made at any height and are available in most popular fitting sizes. Circle RS#35 on page 49 or visit www.isfanow.org/info.

Groves Offers 9,000-lb. Capacity Bundle Rack Groves Incorporated now has a new Heavy Duty Bundle Rack designed to safely store jumbo-sized stone bundles weighing up to 9,000 lbs. between two posts, with a maximum weight of 4,500 lbs. per post. The outside rails are designed with slots to hold 2x4s, which protect the slab edges. The powder-coated rails are 11 in. wide by 5 ½ in. high by 90 in. long and butt together for

ESTDevices Has Slab Handling Devices ESTDevices LLC offers a patented line of stone handling devices: the Slab Transporation & Installation Cart and a line of truck cranes. The Slab Transportation & Installation Cart is built like a steel fabrication table, with total directional mobility through most any terrain, a lower and leaner profile for easy threshold clearance and horizontal position locking to handle the heavy lifting of any installation. It comes fully assembled and ready to assist in countertops installation with fewer seams because larger pieces of material can be hauled more with more ease. The company’s truck cranes have telescoping beams and dual-line hoists, and can be custom built for any type of truck or trailer. The company offers combination discounts for multiple devices and a money-back guarantee.

Circle RS#37 on page 49 or visit www.isfanow.org/info.

Puracy Offers Sustainable Surface Cleaner Puracy Natural Multi-Surface Cleaner is a nontoxic and versatile cleanser made from plants, water and a hint of green tea and lime. The biodegradable ingredients were developed into a proprietary solution that is hypoallergenic and safe for gray water and septic systems. The blend of renewable ingredients is safe to use around people and free from harsh chemicals and fumes. It is streak-free, and contains no SLS, phosphates, petroleum-based ingredients, animal byproducts, dyes, chlorine, petrochemicals, ammonia or caustics.

It is never tested on animals. According to the company it is safe for use on solid surface, granite, marble, sinks, stainless steel and any nonporous surface. The company also has a bulk sales program for those wishing to offer this product to their customers in 25-fl.-oz. spray bottles.

Circle RS#38 on page 49 or visit www.isfanow.org/info.

Counterbalance Upgrades Lifting Hardware ISFA Member since 2013

CounterBalance Corporation released its improved Lift-A-SYST® II model of hardware designed to lift light to medium weight flip-up counters. The system allows positioning anywhere from 0 to 90 degrees and prevents the counter from abruptly opening or slamming shut. New features and benefits of the system include: one-piece construction; a low-profile design; all aluminum and stainless steel design, easier mounting and adjusting; hidden bolt attachment for arm assembly; and a black finish.

They contain no compressed gases or oils, making them maintenance-free and are tested to 250,000 openings, reports the company. The new system can replace the six original versions of the units.

Circle RS#39 on page 49 or visit www.isfanow.org/info.

Circle RS#17 on page 49 or visit www.isfanow.org/info.

46 • Vol. 8 / Issue 1 • International Surface Fabricators Association

Free Product Information Form Or visit www.ISFANow.org/info to fill out our online form

Main: (412) 487-3207 • Fax: (412) 487-3269 • www.ISFANow.org • 2400 Wildwood Road, Gibsonia, PA 15044

Volume 8 / Issue 1 Get Your Free Product Information Today: For more facts on products and services, please fill out all the information below and circle the product referral numbers that are found in the magazine. Product referral numbers can be found below each advertisement. Your request will be immediately forwarded to the proper manufacturer. You can submit this form via mail, fax, email (editor@isfanow.org) or visit us online at www.ISFAnow.org/info.

Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: y providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax.

B Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email.

About Your Business What category best describes your business classification? q Fabricator

q Manufacturer

q Raw Materials Supplier

q Woodworker/Cabinetmaker

q Builder/Remodeler

q Architect

q Distributor/Manufacturer of Sheet Goods q Other (please specify) ________________________

Which one category best describes your job title/function? q Owner/Partner/Corporate Management and Related Personnel q Production/Plant Management and Related Personnel q Design (includes staff designer/architect and related personnel) q Purchasing/Specifier and Related Personnel q Marketing & Sales Management and Related Personnel q Other (please specify)

Information By Category If you want more information from several advertisers in a category, circle the category number that matches up with the category below.

C01 Abrasives

C12 Sealers/Polishes

C02 Adhesives

C13 Seaming Equipment

C03 Air Quality Equipment

C14 Sinks

C04 CNC Machinery C05 Concrete Materials & Supplies C06 Hand/Power Tools C07 Laminate C08 Material Handling Equipment C09 Prefabricated Accessories C10 Quartz Surfacing C11 Saws

What surfacing materials do you work with?

____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Free Product Information Please circle below all of the referral numbers found in the magazine, or the category numbers found on this page that you would like more information on. Your request will be immediately forwarded to the proper manufacturer.

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

C15 Software

49 50 51 52 53 54 55 56

C17 Stone

57 58 59 60 61 62 63 64

C19 Tooling

65 66 67 68 69 70 71 72

C21 Waterjet Equipment

73

C16 Solid Surface C18 Templating Equipment C20 Training

C22 Other Materials

74

75

76

77

78

79

80

International Surface Fabricators Association • Vol. 8 / Issue 1 • 47

Perspective Guest Column from the Desk of Joanna Duggan

To Friends Old and New I’ve thought about you and our industry many times since my retirement in March 2007.

We spent some wonderful and exciting years together breaking new ground, meeting and learning from each other. I loved it and hope you did too.

manufacturers and suppliers, industry insiders from across the United States and about 20 other countries, almost 1,700 people, came together. Fabricators met fabricators having the same issues with running a business, fabrication, employees, growth, etc., and for the first time there were others to talk with about these things. Friends were made. Bonds were formed. Great networking was done. It was so much fun. NEVER had anything like this happened in our industry, and it was fabulous!

Since my retirement, I relocated to Richmond, Va., to be near my daughters, did some volunteering, had a few odd jobs, became a grandma and made new friends. Life is good.

It will never happen again, as the first time only comes once. But what remains the same is that being part of a group of industry professionals is still very powerful and beneficial — just as it was when guilds were first formed centuries ago. And isn’t that what ISFA is all about?

Last week I read three editorials in this magazine, by Kevin Cole, Dave Paxton and Keith Haight. I sent an email to all three, sharing my thoughts on what they had written. They each responded to my comments, and also said they hoped I would consider participating in ISFA again. “Yes, I would love to!” And so, I’m looking forward to reaching out to members and doing a little writing for ISFA.

With best regards to all of you, and I look forward to talking with you sometime in the future.

Joanna Duggan joanna.duggan25@gmail.com

While it’s not my intention to rehash the past, some stories bear repeating for those who were not there. The Welcome Reception at the first Solid Surface Show in Las Vegas in 1998 still brings the hairs on my arms to full attention.

For the first time ever, solid surface fabricators,

P.S. After interesting chats with Keith, Dave and Kevin, including issues dealing with membership, some thoughts popped into my head. I hope you enjoy them.

Top 10 Reasons NOT to join ISFA 10. You know everything there is to know about running a business.

9.

You already have a pretty good sense about things going on in your industry, and that’s good enough. Who cares what other people are doing?

8. You have too many friends already.

7. You don’t like self-employed people.

6. Nobody can tell you nothin’ about nothin’.

5. There’s never a problem you might like or need to discuss with an industry professional.

4. Running a business is the easiest thing ever! Who needs help?

You’d rather take a nap.

3. Who needs a Chart of Accounts or General Ledger? What are they for anyway?

2. You only want your own ideas bouncing around inside your skull. Who needs ideas from people not as smart as you?

1. The economy is booming — it doesn’t get any better than that!

Ad Index

Classifieds

Referral # Page # 04

BACA Systems

9

Referral # Page #

16

Beckart Environmental, Inc.

47

01

ITW Polymers Sealants North America

2

13

Betterly Industries, Inc.

33

09

Karran USA

23

03

Cosentino

7

07

Laser Products

18

02

Park Industries

5

15

Performance Abrasives

47

17 CountertopResource.com

48

08

Coverings Trade Show

19

11

ETemplate Systems

25

19

Integra Adhesives

14 QuartzSource

35

52

18

51

06 Interzum

17

05 Vicostone

15

12

29

10

24

48 • Vol. 8 / Issue 1 • International Surface Fabricators Association

ISFA Annual Meeting

Regent Stone Products Water Treatment Solutions

Circle RS#18 on page 49 or visit www.isfanow.org/info.

Circle RS#19 on page 49 or visit www.isfanow.org/info. ISFA Member since 2003