ISFA's Countertops & Architectural Surfaces Vol. 15, Issue 4

VOLUME 15 / ISSUE 4 • QUARTER 4, 2022 • SINGLE ISSUE $14.95

Safety & Sustainability

How does your shop measure up?

THE OFFICIAL PUBLICATION OF THE INTERNATIONAL SURFACE FABRICATORS ASSOCIATION

JOINING ISFA WILL CROSS THE OTHER ITEMS OFF YOUR LIST.

FOUNDED FOR FABRICATORS BY FABRICATORS TO LEARN MORE ABOUT THE BENEFITS OF MEMBERSHIP, VISIT WWW.ISFANOW.ORG. PROUDLY SERVING THE DECORATIVE 3 • Vol. 13 / Issue 4 • International Surface Fabricators Association SURFACE INDUSTRY SINCE SINCE 1997

CREDITS Editor: Sarah Peiper Contributors: Stephen Alberts Nancy Busch Joe Duszka Paul “Max” Le Pera Frank Sciarrino Proofreader: Marsha Jo Scott Design: V2 Marketing & Management Printing and Distribution: LSC Communications ABOUT THIS MAGAZINE

PHOTOGRAPHY Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces magazine support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

Photography/graphics provided by: BACA Systems

Granite Gallery

Caesarstone

INEOS Composites

CaraGreen

Karran USA

Corian Design

Kayla Dorsey Photography

Cosentino

Kirei Board

Daltile

Kreoo

Durat

Lapitec

elemenAl

Laser Products Industries

Float Frame

PaperStone

GEOS

Park Industries

Countertops & Architectural Surfaces (ISSN 2372-983X) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth edition, a Buyers Guide, publishing in October.

Gilasi

Individual copies of Countertops & Architectural Surfaces magazine are available at the nonmember newsstand price of $14.95. Countertops & Architectural Surfaces magazine is also available by annual subscription (five issues) for $30.00. ISFA members receive a complimentary annual subscription with every membership renewal. Special rates and charges apply for orders outside of the United States. To subscribe, call (888) 599-ISFA.

POSTMASTER: Send address changes to: LSC Communications c/o Countertops & Architectural Surfaces magazine 3401 Heartland Drive Liberty, MO 64068

For change of address, please include old label with new information, including both old and new ZIP codes. Allow 3-6 weeks for address change to take effect.

THE OFFICIAL PUBLICATION

Countertops & Architectural Surfaces magazine is proudly printed in the United States of America. Copyright © International Surface Fabricators Association 2022. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without the publisher’s written consent.

Countertops & Architectural Surfaces magazine and the International Surface Fabricators Association assume no responsibility for unsolicited manuscripts or photographs. Materials will be returned only if accompanied by a stamped, self-addressed envelope.

Opinions expressed by contributors in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces magazine or the International Surface Fabricators Association, but rather those of the individual writers.

4 • Vol. 15 / Issue 4 • International Surface Fabricators Association

OF THE INTERNATIONAL SURFACE FABRICATORS ASSOCIATION

CONTENTS

FEATURES 18 Are You Investing in Your Community?

It’s time to look at the bigger picture when marketing your fabrication business.

18

28

28 Going Green: Earth-Friendly Products for Fabricators

These brands are paving the way toward a more sustainable future.

32 Fabricator Profile: Granite Gallery

Owner Gary Gutteridge breaks down barriers and facilitates growth in his Washington-based fabrication shop.

38 The Perfection of Porcelain Demand for this high-performance material is on the rise.

Learn why it may soon outrank quartz.

32 DEPARTMENTS 8

Editor’s Note

10 Calendar of Events 12 Industry News 16 Education Connection 24 Sustainability Matters 40 Perspectives: Nancy Busch 41 ISFA News 44 ISFA Associate Member Directory 47 Product News

38 COVER PHOTO CAESARSTONE

Caesarstone is a global leader of premium surfaces, specializing in countertops that create dynamic spaces of inspiration in the heart of the home. Established in 1987, its multimaterial portfolio of over 100 colors combines the company’s innovative technology with its powerful design passion, spearheading high-quality sustainable surfaces that deliver functional resilience with timeless beauty. Featured on the cover is a Master of Stone certified fabricator examining 4044 Airy Concrete in a rough finish.

To learn more, visit: www.mos.caesarstoneus.com.

6 • Vol. 15 / Issue 4 • International Surface Fabricators Association

50 Perspectives: Joe Duszka

Follow us on social media! @ISFAnow.org @ISFAnow @ISFAnow @ISFA

EDITOR'S NOTE

Too Many Choices The other day, my husband and I were FaceTiming with some family — catchup we play periodically to bridge the distance between us since we all live on opposite ends of the country. We shared our recent adventures: paddleboard sessions, weekend hikes and what’s thriving on the farm. They told us about their road trip through Canada from where they live in Maine, the onset of colder weather and the day-to-day that keeps everyone busy. Then the conversation turned to work. “How’s the countertop business,” my brother-in-law wondered. “Depends on who you ask,” I replied.

Admittedly, he doesn’t know much about the decorative surface industry, but the answer to his question is honest.

For some of us, it’s an exciting time with new research and design developments paving the way toward advancement. For others, the hustle is real: trying to keep up with demand while hearing forecasts of a downturn; compensating for shortages with material or staff; delving into new market segments with uncertainty yet hope. It’s a fine line we walk to find success in each of our own corners of this industry.

The conversation continued, and the subject of home projects came up. We updated each other on the progress with new windows for them, a new fence for us, and the kitchen renovation that is still on the to-do list. My brother-in-law asked, “So when you get around to it, what kind of countertop will you put in your kitchen?”

I paused. It’s a tough call to make, I told him. There are so many terrific options on the market; they all have their merits.

Choosing one would be easier without so much context, I think. Maybe it would be simpler to choose based on color and texture rather than be inspired by sustainable processes or scientific developments.

He pressed on, “Well, what’s the most popular kind of countertop?”

“There are a few frontrunners,” I told him. “Natural stone

8 • Vol. 15 / Issue 4 • International Surface Fabricators Association

and quartz — these are favorites, to be sure. But these days, everyone is talking about porcelain.”

In the last issue, we featured a fabricator who deals exclusively with this material. In this issue, we take a deep dive into the benefits of porcelain surfaces (page 38). The International Surface Fabricators Association (ISFA) groups porcelain under the Mineral Surfaces category, which also includes sintered stone and ultra-compact surfaces. ISFA held its first Mineral Surfaces fabrication training in Kent, Washington, earlier this year with plans for additional sessions in 2023 as demand for these materials continues to climb.

It’s one trend to keep an eye on for sure. Another rising pillar of the industry is sustainability. This year, Countertops & Architectural Surfaces carved out a recurring section on the subject, with regular features on what it means to be sustainable in your business. We continue to share strategies and define goals that everyone can take steps to achieve in some way, including leading by example (page 18 and page 24). Read on, and you’ll find that sustainability is more than just recycling.

We’ve rounded up more than a dozen materials, tools and other products that derive from sustainable processes or help fabricators become more sustainable in the shop (page 28). It’s a central theme of this issue, and it should be a priority for all of us to take steps to be better stewards of our planet and its communities.

As we close out another year and look forward to the next, it’s clear that there is determination and progress among all of us, which brings me to Gary Gutteridge of Granite Gallery, this issue’s fabricator profile — someone who took a big leap and hit the ground running (page 32).

I still don’t know what kind of countertop I’ll choose for my new kitchen. For now, I’ll keep my options open because, in some respects, there is no wrong answer.

CALENDAR OF EVENTS

20222023

Middle East Stone Show December 5-8 Dubai, UAE www.middleeaststone.com

The International Surface Event (TISE) January 31-February 2 Las Vegas www.intlsurfaceevent.com

ISFA Fabricator Crawl June 13-15 Farmer City, Ill. www.ISFAnow.org

ISFA Holiday Mixer December 8 5:00 p.m. ET Virtual www.ISFAnow.org

NAHB International Builder Show January 31-February 2 Las Vegas www.buildersshow.com

ISFA New Member Workshop July 12 Virtual www.ISFAnow.org

ISFA General Member Meeting February 16 Virtual www.ISFAnow.org

ISFA General Member Meeting August 31 Virtual www.ISFAnow.org

ISFA Roundtable February 21-23 Raleigh, N.C. www.ISFAnow.org

Woodworking Machinery & Supply Conference + Expo November 2-4, 2023 Mississauga, Canada www.woodworkingnetwork.com

ISFA Installing Profitability Workshop Part 15 Delegating with Confidence December 14 2-3 p.m. ET Virtual www.ISFAnow.org C.Next Fabricators 2023 January 10-14 Riviera Maya, Mexico www.cosentinonext.com KBIS 2023 January 31-February 2 Las Vegas www.kbis.com

ISFA New Member Workshop March 8 Virtual www.ISFAnow.org Mineral Surfaces Training March 21-23 Location TBD www.ISFAnow.org Xiamen Stone Fair March 26-29 Xaimen, China www.stonefair.org.cn

ISFA New Member Workshop November 8 Virtual www.ISFAnow.org Holiday General Member Meeting December 14 Virtual www.ISFAnow.org

Coverings April 18-21 Orlando, Fla. www.coverings.com HD Expo & Conference May 2-4 Las Vegas www.hdexpo.hospitalitydesign.com ISFA General Member Meeting May 25 Virtual www.ISFAnow.org AIA Conference on Architecture June 7-10 San Francisco www.conferenceonarchitecture.com

Submit your event for consideration in Calendar of Events by emailing Editor Sarah Peiper, Sarah@ISFAnow.org.

10 • Vol. 15 / Issue 4 • International Surface Fabricators Association

IN THE INDUSTRY Cosentino Looks to the Future with Sustainability Report Cosentino Group released its 2021 Sustainability Report, which represents significant advancement concerning its previous Corporate Social Responsibility (CSR) reports, adopting a comprehensive approach to sustainability based on Environmental, Social and Governance (ESG) criteria.

In its commitment to the planet, its people and great design, Cosentino reports its achievements in the social, environmental and good governance fields. These pillars are underpinned by a well-established business model with financial strength based on innovation, efficient production, circular economy, training, social action, and above all, the strength and high

Job Creation Cosentino’s commitment to people is a core value for the company; its human capital is its most important asset.

In 2021, Cosentino created nearly 700 new jobs, ending the year with a workforce of 5,425 employees — representing 76 different nationalities.

Contribution to Society Cosentino’s commitment to prosperity and growth also extends to the communities where the brand has a presence,

professionalism of the company’s team.

emphasizing the regions of Almanzora and Almería. In

Sustainability and Environmental Management

education and training by promoting dual vocational training

In 2021, Cosentino invested almost $30 million in environmental assets and improvement costs. The company demonstrates its commitment to the circular economy and the reduction of its carbon footprint through a series of milestones such as the use of 99% reused water, zero water discharge (daily treatment and recirculation of 800,000 m3 of water), the use of 100% renewable electric energy or the development of sustainable products such as Dekton, a carbon neutral product for its entire life cycle, and the HybriQ+ technology for Silestone products.

Other milestones include last year’s production of more than 3 million m2 of slabs from recycled or recovered materials, almost one-third of the company’s total production. This was made possible thanks to Cosentino’s waste treatment plant,

addition, Cosentino makes a pioneering contribution to programs conducted at its facilities and through activities carried out by its Eduarda Justo Foundation. The company also supports the fields of architecture, design, sport and gastronomy through a series of partnerships and sponsorships and promotes art and culture through the Ibáñez Cosentino Art Foundation.

The company directly donated to various organizations and associations, totaling nearly $1 million, 20% more than in 2020.

Responsible and Transparent Management Cosentino’s roadmap embraces ESG criteria. It moves forward on the basis of integration and transparent communication with its employees and its entire value chain of suppliers, customers and collaborators. Its responsible

which enabled the company to manage 400,000 tons of solid

governance body encourages talent development through

waste in 2021, of which 13% was recovered, thus increasing the

recruitment and management programs such as Acelera,

use of recycled raw materials by 26%.

Ingenia or Impulsa, which increasingly invests in health

In addition, Cosentino implemented a new industrial energy

and safety and promotes equality and diversity. Women

model based on renewable energy sources and self-consumption,

represented 22% of management positions and 50% of the

which also covers the management of water resources. Cosentino

board of directors in 2021.

plans to set up the largest ground-mounted self-consumption

Once again this year, this performance has proactively

photovoltaic plant in Spain. The plant will have a peak power

contributed to the achievement of some major Sustainable

of 20 MW and an energy production capacity of approximately

Development Goals (SDGs), both primary and secondary,

34 GWh per year, which will be complemented by installing

such as SDG 3 (Good health and well-being), SDG 8 (Decent

solar panels on the roofs of the factories. Looking ahead to

Work and Economic Growth), SDG 9 (Industry, Innovation

2023, Cosentino aims to activate and operate its own wastewater

and Infrastructure), SDG 12 (Responsible Consumption

reclamation plant, which will put the wastewater discharged by

and Production), SDG 13 (Climate Action) or SDG 17

its neighboring communities to new use.

(Partnerships for the Goals), among others.

12 • Vol. 15 / Issue 4 • International Surface Fabricators Association

IN THE INDUSTRY Granite Gold Inc. Celebrates 20 Years, Partners with Folds of Honor

Celebrating its 20th anniversary, Granite Gold Inc. is partnering with Folds of Honor, a nonprofit organization that provides scholarships to spouses and children of military members serving in the U.S. Armed Forces and first responders who have fallen or been disabled. Scholarships support tuition for private school or tutoring in grades K-12, college, technical or trade school and post-graduate work.

“Of course, we’re excited to look back at what we’ve

accomplished over the past 20 years,” said Lenny Sciarrino, president, CEO and co-founder of Granite Gold Inc. “We’re extremely proud to be kicking off the next chapter with Folds of Honor. Our home base, San Diego, is a military town, and it’s an honor to support these families and those of first responders.”

Since 2007, Folds of Honor has awarded nearly 44,000 scholarships totaling almost $200 million in all 50 states to military dependents. Among the students served, 41% are minorities. Academic scholarships for first responders’ families were added in 2022. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt. Col. Dan Rooney, a decorated F-16 pilot who served in three combat tours in Iraq.

Founded in 2002, Granite Gold is a family company with an entrepreneurial spirit to find innovative solutions to help customers protect the delicate surfaces in their homes. The Granite Gold brand was born out of three generations of expertise in fabrication, installation and restoration.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 13

14 • Vol. 15 / Issue 4 • International Surface Fabricators Association

IN THE INDUSTRY Demand for Porcelain Keeps Climbing Similar to the rapid advances seen for engineered stone during the past decade, porcelain slab has grown considerably since 2016 and is expected to be the fastest-growing countertop material in the U.S. through 2026, according to a new Freedonia Group analysis.

Porcelain slab is rapidly gaining popularity as consumers seek alternatives to engineered stone and granite. These consumers want to differentiate their homes but still install countertops with a natural appearance and favorable performance properties, such as: • Stain resistance in both indoor and outdoor settings, as well as heat and frost resistance, which makes porcelain a top choice for outdoor kitchens.

• Greater strength and durability when compared to granite.

• Absence of discoloration or color change issues.

• Wide variety of finishes, patterns, and colors available from manufacturers.

Materials Mix Shifting in the

Residential Countertop Market Demand for porcelain slab countertops is driven primarily by strong single-family kitchen and bathroom remodeling activity. Going forward, the countertop material mix in the residential market is expected to shift significantly. In addition to porcelain slab’s fast growth, laminates are expected to continue their long-term decline following years of market dominance due to the rising popularity of more durable surfaces such as engineered and natural stone. Rapid market share gains are expected for engineered stone as the material becomes more widely available and favored for its durability and aesthetics, while granite will continue to be a significant product in kitchen and bathroom countertops.

• Easy-to-clean, hygienic surface.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 15

EDUCATION CONNECTION

SALES STRATEGIES:

Should You Stay in the Showroom or Hit the Road?

You can make a professional presentation in the home and gain a lot of business if you have the right tools.

By Frank Sciarrino As fabricators, we were taught that the best way to sell countertops to retail consumers is to draw them into the showroom, where you can impress them with your facility, show them samples and slabs of different materials, and give an excellent sales presentation. It’s a successful model; selling in the showroom is a high conversion opportunity. But there is another way to close more sales and make it easier for the consumer: in-home consultations. This is when your salesperson goes out to the client’s home, reviews the project onsite, and sells them your products and services.

It’s a popular strategy with remodeling and refacing companies. They call it a “one-call close” when they go out to the home and make the sale on their first attempt. For fabricators, this isn’t typically an ideal approach because

worth the time and investment. Quoting and visualization software can render the project using digital images of your inventory and figures the pricing right there on the spot, even if the project changes throughout the conversation. It makes it easy to keep the conversation going toward the close of the sale.

You can make a professional presentation in the home and gain a lot of business if you have the right tools.

Some affiliate programs will require you to sell in-home. The Costco Countertop Program, for example, is a lead program that requires service providers to meet customers in the home. Fabricators using this program are seeing an increase in business by being available to approach the customer in a different way.

You might be thinking, “Don’t I give the client some advantage, or upper hand, by having

they do not want to “waste” the time and gas

this conversation on their turf?” The short

to make house calls on a client that isn’t even

answer is no, and there’s some psychology to it.

a client yet. Time is money, and fabricators are

When you are a guest in someone’s home, they

busy, but in today’s market, you have to compete,

are less likely to put their guard up, and may be

and many fabricators may lose business by not

less reserved about the sale. You see the job site

offering this service.

firsthand, and the conversation becomes more

With modern software, it is extraordinarily easy to close a home sale, making the trip 16 • Vol. 15 / Issue 4 • International Surface Fabricators Association

natural when you’re in or near the space you’ll be working on. They’ll be emotionally invested

EDUCATION CONNECTION in your suggestions on materials, finishes and

can bring relatable samples. Ask about the budget,

accessories because you’re in the space. Being

so you keep your suggestions within the scope.

a guest in their home also opens the door to a

4. Determine a signing promotion.

stronger relationship with your customer and leads to higher ticket sales.

If you decide to offer an in-home consultation to your customers, here are five tips to get you started: 1. Make sure your salesperson has a tablet or laptop with quoting software so they can do a full quote, sign contracts and take payments in the home.

2. Identify the stakeholders. Always make sure the decision makers are present during the meeting. It’ll be nearly impossible to close the sale if one or more of your decision makers is not present.

3. Do the research. Get as much information

Incentivize your client to sign on the spot with a discount or additional complimentary service.

5. Build in extra time for the appointment.

Schedule more time than you need so you don’t rush the conversation. Allot two to three hours to make the presentation, build a relationship with the customer, answer any questions and close the sale.

No doubt about it, your showroom is still an integral part of your business. But consider the possibilities if you broaden your strategy and start offering other ways to sell. It is only a matter of time before your competitors start offering inhome consultations, which some customers prefer

about the project from the customer before the

instead of going to your showroom. Beat them to

consultation. Find out if the customer has a

the service and give your customers another easy

product or design or color scheme in mind so you

way to buy from you. C

Frank is a third-generation stone fabricator with more than 20 years of experience in the stone industry. Currently, Frank is a managing partner of Quote Countertops, a leading consumer-facing visualization and quoting platform, and president of Granite Gold Services, Inc., a provider of countertop care products and services.

He regularly advises fabricators and marketing companies across the nation to help drive more sales through digital marketing strategy and technology.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 17

EDUCATION CONNECTION

Are You Investing in Your Community?

It’s time to look at the bigger picture when marketing your fabrication business.

By Stephen Alberts When it comes to marketing your countertop shop, it’s not always about advertising, social media ads, SEO and website optimization. I’m not saying that you shouldn’t focus on these digital marketing strategies, but there’s another way to get your brand out there that you may not be considering. Community marketing is a strategy

value system. These are the same people who are your employees, your customers, your shareholders. And as a company, think about this to the extent you can attract and retain stickier customers, stickier employees, stickier shareholders; you lower your customer acquisition costs, you lower your human capital costs, and you lower your overall cost of capital. That makes your business more

that primarily involves helping a local cause or charity

competitive, which makes it more profitable, which makes

and secondarily markets your business as a supporter

it more valuable in the long run.”

or sponsor. Examples include fundraiser events, charity

So take a look at what you can do to support your

sponsorships, or volunteering your and your team’s time to

community, engage your employees, clients and partners,

a community project or service.

set an example, and elevate your brand by giving back and

Many of these opportunities offer brand representation for your company, including your logo on websites, flyers, newsletters and more. Looking at the bigger picture, it factors into the value of your business. You may have heard about Environmental, Social and Governance (ESG), a set of standards for a company’s behavior used by socially conscious investors. The social aspect of ESG looks at how a company manages relationships with employees, suppliers, customers, and the communities where it operates.

According to Lauren Taylor Wolfe, co-founder of Impactive Capital, an activist investment firm focused on ESG investing, ESG initiatives are good business. “It makes companies more competitive, more profitable and

setting a new standard for excellence within your business.

It can bring a return on investment in more ways than one.

Help Your Community Using your business to help your community is, of course, the top reason you should be doing this. If you have a successful business, you should be incredibly proud.

Take that success to the next level by helping others. We should all be doing this as business owners. You’re investing in your community and your people by being part of the solution to your community’s challenges. What’s the adage? A rising tide lifts all boats. I think it applies here.

more valuable over the long run,” she said. “If you look at

The perception that you’re a part of that solution can come

millennials and Gen Z, they care about how they spend

back to you through new business, partnerships, employee

their two most important assets: their dollars and their

retention and engagement, and more. It’s time to think

time. They’re doing so in a way that aligns with their

bigger and beyond what’s happening on the shop floor.

18 • Vol. 15 / Issue 4 • International Surface Fabricators Association

EDUCATION CONNECTION Create Brand Awareness Back to basic marketing strategy. When you sponsor an event, you donate your and your employees’ time; how does this reflect your brand? Often sponsorship opportunities include your logo, company description and more in event promotions. This builds your brand in your community. You’re not just a countertop shop anymore; you are a business connected to the community.

You drive awareness around your brand and the work you do, but you also leave a lasting impression that kindness and social responsibility are priorities in your business.

Build Trust Since people are more likely to work with kind companies, it’ll align your shop with those expectations. When it comes down to picking a fabricator for their next project, it could just be the thing that puts you at the top of the list. Consumers trust companies that give back, no matter in what direction.

By investing in community marketing, there’s potential to get your brand or product in front of more eyes, and you’ll immediately build trust with those new eyes because you’re part of something charitable or progressive.

And it’s not just consumers. Consider your competition, vendors, suppliers and partners. They’ll want your shine to rub off!

These days, they’ll be looking to do business with a company with a strong moral compass because association also lifts their brand. It’s all connected!

Make a Good Impression By sponsoring an event or doing

how to take advantage of this opportunity and get more impressions on your website.

As I mentioned, you’ll get your logo displayed on the charity or event website.

Great brand awareness! Even better is to get a backlink to your website from their website.

A backlink is simply a link on their site that goes back to your site. In the SEO world, this link is as good as gold. Google looks at links and validates your company to some extent because it sees the affiliation. Getting a link back from a .org site or a local business will help your Google rankings — elevate your website in search results — and bring you more traffic.

You’ll most likely get some local press (and more backlinks!) from local news outlets that cover the event. And if they don’t

You drive awareness around your brand and the work you do, but you also leave a lasting impression that kindness and social responsibility are priorities in your business.

pick it up, give them a call! Local media is always looking for a do-good story. Tell them you’ll give them a quick interview to discuss the cause. It could mean an hour of your time, but these days, press lives perpetually on the internet. Long after the event, the story of your involvement is still discoverable.

This extra website traffic could lead to more countertop sales. It might not happen immediately, but that one solid backlink from a .org site alone will grow your Google rankings and bring in sales months down the road.

Establish Social Proof Being able to display logos of charities or local organizations on your website gives your countertop shop social proof. Social proof is something that makes your business special when viewed by others. This might be a lot of likes on your shop’s social media

something for the community, you will get

posts or a lot of Google reviews. But being a

some press around it. Since my mind is

part of the community and showing that you

usually 90% marketing, I’m going to tell you

sponsor events and charities by displaying International Surface Fabricators Association • Vol. 15 / Issue 4 • 19

EDUCATION CONNECTION this on your shop’s website gives someone visiting your website a reason to pay a little more attention to your business. And sometimes, that’s all that a business needs!

Stephen Alberts is the owner of the Countertop Marketing Co. and STONE ENGAGE. They specialize in helping countertop companies grow the retail side of their business outside of word-of-mouth and referrals. They also offer software to help you engage more with customers and close more countertop projects.

To learn more, visit https://countertop marketingco.com/ or https://stonengage.com/.

You can also email Stephen at steve@countertop marketingco.com.

Engage Your Employees When you sponsor a good cause or give time to community charities, you are making a positive impact. Engage your employees, and

It’s time to think bigger and beyond what’s happening on the shop floor. Take your success to the next level by helping others.

give them a chance to participate in the event.

It’s great for morale and team building and creates trust between you and your associates.

It’s all about mutual respect. People are inherently good, and by providing these opportunities, you show them you care and you give them a chance to give back. Improved engagement is likely to help with employee attraction and retention, and studies show that it can positively impact productivity.

And who knows who’s watching; maybe there’s a contractor or a builder who’s also involved with the event, and now your mutual

they’ll remember when they’re looking to specify a fabricator for their next project.

Community marketing has a compounding effect. When you make it a priority to give back, it opens the door to opportunity.

Success builds success. Start with what’s possible, and you might find you can do more.

Next year you’ll write a bigger check, devote more resources, get more involved or even spearhead a new effort. The more you get involved with the community, the more you

participation gives you something in common

witness how this can benefit your business.

— a connection. This is how relationships start,

Ultimately, it’s a win-win for everyone involved,

and in the business world, it’s an experience

and it doesn’t have to break the bank. C

20 • Vol. 15 / Issue 4 • International Surface Fabricators Association

EDUCATION CONNECTION

Become a

Sharpen Up on Safety and Skill

Working with quartz — be it fabricating or installing — takes effort, skill and extreme safety consideration.

From fabrication to installation and everything

Caesarstone is committed to offering one of the

in between, the Masters of Stone training program

best fabricator training programs. To continue its

offers essential information on each element of

mission of excellence, it’s important to stay up to

the quartz stone processes. The online program is

date on the latest practices of the trade. Creating

updated regularly according to best practices and

a product that customers can use for a lifetime is

keeps your team informed of the latest important

what Caesarstone strives for. True quality extends

safety information.

far beyond consumer satisfaction. The company

Share the comprehensive guide and program

believes high-quality quartz requires skilled

with your employees and use it in all health and

manufacturing and expert installation to achieve a

safety training. There are four main tabs on the

maximum lifespan and showstopping appearance.

page, each with easy-to-follow instruction guides

Fundamentally, it’s easy to succeed with stonework

and an extensive video library. There are nine

when the right tools and training are always at your

modules in the training program that can be

fingertips.

completed in less than an hour. The program’s user-

Working with quartz — be it fabricating or

friendly format makes implementing this tool in

installing — takes effort, skill and extreme safety

the daily work environment a breeze.

consideration. To avoid error and reduce the

Quartz is a human-made stone material, and the end result is a highly durable surface with all the aesthetic appeal that natural stone offers. It

frequency of workplace accidents, having the right tools is nonnegotiable.

However, not all the latest and greatest tools are

can be used as trendy backsplashes or modern

physical. In fact, most of the regularly used tools

flooring, in addition to its most common use as

are mental and fall under the health and safety or

a fashionably functional countertop. Due to its

best practices category. By recognizing the ongoing

seemingly endless list of benefits and abundance

learning aspects of quartz masonry, Caesarstone

of uses, quartz can be found in millions of homes

looked to develop an easily accessible learning

across the nation.

hub for its international team of employees and

22 • Vol. 15 / Issue 4 • International Surface Fabricators Association

EDUCATION CONNECTION

fabricators. The learning hub needed to offer 24/7 access to vital information about every aspect of stoneworking. In response, the team came up with a creative and effective online solution: The Masters of Stone.

Finally, in addition to offering complete information around the clock, Caesarstone encourages employers and fabricator feedback to ask any lingering questions that might have been missed.

Here are just a few of the most elemental best practices when working with high-quality Caesarstone quartz materials.

Don’t Rush the Process Material measurements need to be precise and exact to to maintain quality.

Never skip out on measurements or cut corners to save time. Paying special attention to set times is vital to achieving aesthetic patterns, finishes, and durable composition.

Wear a Mask For employers, it is your responsibility to provide workers with appropriate

Clean As You Go Clean wet or dry sludge immediately; never wait for the end-of-day cleanup.

Prevent water pooling and drying on surfaces, which leave dry dust deposits.

Recommended methods for cleaning floors, walls, and other surfaces with RCS are low pressure wet hosing, wet sweeping, and HEPA vacuum systems. Under no circumstances should dust be swept up with a dry broom or removed using compressed air.

Maintenance is Key Create a regular, recurring schedule for cleaning all equipment and systems at least once a day. Check that the work area is clean at the end of each shift.

Authorized Personnel Only Access to hazardous work areas should be restricted to authorized workers who are equipped with the necessary PPE. These areas should be clearly marked with appropriate signage to ensure that workers are aware of the hazards.

personal protective equipment (PPE)

For more detailed information on

in workplaces where health and safety

maintaining a facility that abides by the

hazards exist and to ensure that they use it

best practices, start your Master of Stone

as required. The Masters of Stone training

certification online. Learn more at

program has a detailed list of which kind of

mos.caesarstone.com. C

masks need to be used in which cases.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 23

SUSTAINABILITY MATTERS

Leadership & Teamwork: The Fabric of Sustainability

By Paul “Max” Le Pera Our journey to elucidate the myriad tendrils of holistic sustainability thus far has centered around shaping the mission and establishing an overall framework around how and why companies would want to champion this mindset.

We have also defined acronyms that various industries, companies and socially conscious groups have created to establish their tenets as they align with the notions of sustainability. Now that the landscape is set, let’s focus on two compulsory precursors to executing and maintaining the optimal efficacy of holistic sustainability: leadership and teamwork.

On the surface, leadership and teamwork may seem like mutually exclusive disciplines. While they certainly can command their unique structural paths, there are elements of both that are inextricable. Understanding the cooperative bond between them is essential so that every company can establish the strongest pillars onto which they will build a holistic sustainability framework.

What’s in a Team?

Teamwork is the personification of synergy; the whole is greater than the sum of its parts. Separate and distinct individual efforts lose the ability of a “greater mind and effort of many” to formulate and execute strategies.

For example, cross-functional members with diverse backgrounds, ethnicities, viewpoints and experiences can offer a supremely positive X-factor to the yield of the team’s efforts by including a wider breadth of knowledge.

24 • Vol. 15 / Issue 4 • International Surface Fabricators Association

The stronger the team, the better the outcome, and that is what we want to focus on as part of creating sustainable practices in a company.

The corollary to this would be a like-minded team with singular backgrounds, which can present an invisible barrier to any viewpoints outside the box. Likewise, a group of too few constituents with diametrically opposed views could apply a substantial negative weight to the degree of synergy achieved.

The idea here is to peel back the teamwork component to maximize the team’s overall effectiveness. A weakly formulated team provides far less than optimal results — despite doing their best. The point is that the return on a team is directly related to the individual members of that team. The ideal team is not defined by its quantity of constituents but by the quality of its constituents. The quality of the team’s output is strengthened by those who can think critically — offering success using a different approach — and who remain focused on the goal, not their personal agenda.

At the end of the day, teams are formulated to achieve a goal: corporate culture, a specific task or a project. The stronger the team, the better the outcome, and that is what we want to focus on as part of creating sustainable practices in a company.

Consider a symphony orchestra. At the beginning of a concert, you might see a group of musicians individually

SUSTAINABILITY MATTERS warming up simultaneously — a cacophony. But behind those chaotic sounds are skilled contributors, waiting for their cue to come together as one holistic harmony. And who do they need to guide them but the conductor? The role of the conductor is to ensure the individual musicians play to the right beat, tempo and timing. The conductor can enliven the orchestra — organize and elicit the vision of the composition and make that vision come alive. This is the role of a leader — a leader of a team, a department, a company, and yes, even oneself.

Defining Leadership What makes a highly effective and sustainable leader?

Leadership is dynamic; it’s a journey, not a destination. I have an immutable conviction that leaders are made, not born. Much like the statue of David, the finished piece

It’s that squeeze that can define and create a good leader. It’s how they react to adversity that builds a foundation for leadership. Failure is a means, not an end. The strongest leaders will take failures and learn and grow from them.

started as a block of marble. It became iconic and enduring through countless chisels and an unquantifiable resolve to persevere. No doubt, some marks and cuts were neither

most toxic elements within a company that can jeopardize

planned nor wanted, yet the master made mistakes, learned

any desire for synergy.

from them, and blended them to create a masterpiece.

Such is the life of a leader. A leader learns and adapts;

Highly effective and sustainable leaders are wise and balanced, people who have practical experience and

they fall and get up. They collect all their experiences into

intelligence and can listen, motivate and be empathetic to

a playbook of wisdom. They don’t know it all, but they

the contributors around them.

have the confidence to figure it out. They understand and

Stresses of all kinds act like microscopes on one’s core

leverage synergy as free energy to achieve superior results;

vulnerabilities. A leader’s ability to withstand business and

they participate more than they direct. They give (serve) to

personal challenges that are omnipresent in the day-to-

receive authentic and relatable. They lead by example. They

day depends on a balanced foundation. Dr. Wayne Dyer,

listen more than they speak. They are empathetic.

an author and motivational speaker, says people are like

These characteristics work in concert to create

mystery fruit; you don’t know what’s inside until they are

cooperative atmospheres and empower individuals to elicit results. They are the conductors of their team, department, company, and equally important, themselves. But there’s a distinction to be made here. While leaders may be bosses or managers, bosses and managers are not necessarily leaders, and therein lies the greatest risk to sustainable teamwork and corporate culture.

When leaders are not evolved, confident, humble,

squeezed. It’s that squeeze that can define and create a good leader. It’s how they react to adversity that builds a foundation for leadership. Failure is a means, not an end.

The strongest leaders will take failures and learn and grow from them.

A Team of Leaders Imagine if each team member was well vetted for their

emotionally intelligent, balanced and self-secure,

ability to contribute toward the goal and had the qualities of

there seems to be a modus operandi to achieve at the

a leader. How one governs themselves, values relationships,

expense of everything else. They gain by taking from or

their emotional and physical well-being, education,

taking advantage of those around them, pushing down

spirituality, maturity, and so forth are harbingers of how

responsibility to avoid accountability. This is one of the

long and effectively one can thrive.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 25

SUSTAINABILITY MATTERS One of the keys to building a holistic framework in your company and making it thrive is to be the change you want to be.

Leaders are made, not born. They are not perfect, but they are being perfected. Holistic sustainability requires sustainable leadership.

Leadership requires teamwork and teamwork requires leadership, and as you can see, it is all connected. Bosses are negative weights on sustainability, as seen by turnover and toxic corporate culture. Leaders inspire. Their energy and their influence are contagious. At every level in your company, inspire leadership that constantly evolves with accountability and trust. It starts at the top and trickles down.

To fulfill mission statements that clarify

company values, sustainable leaders are needed to execute and remain stable through the myriad challenges a business faces: hypergrowth, economic downturns, unforeseen catastrophes and even prosperity.

Holistic sustainability is like dynamic energy; energy needs a medium to propagate.

Leadership and teamwork are the fabric through which your sustainability goals will be reached — or not. The stronger and more malleable the material, the more it will endure. Defining executables for your goals is compulsory and will shape your foundation.

Your leadership and teamwork, however, will be the structural elements that deliver results and to what extent. C

Paul “Max” Le Pera is the president and founder of Proprietary Ventures, LLC, a boutique-style global firm devoted to researching, discovering, and deploying disruptive and sustainably oriented proprietary products and technologies. He serves on the ISFA board of directors as vice president of standards. He can be reached at paul.l@ proprietaryventures.com.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 27

Going Green:

Earth-Friendly Products for Fabricators

By Sarah Peiper These days, sustainability should be in the framework of any successful company.

The betterment of our communities and the health of our environment depend on every business, no matter how big or how small, taking responsibility for how they work and contributing to a better planet. There are all kinds of companies, materials, tools and solutions for the decorative surfacing industry that can help you achieve sustainability goals. Here are 12 products to consider for your shop.

BACA Systems’ PURE Water Filtration System

Durat Sustainable Solid Surface – B.lue Collection Durat is a unique solid surface material that creates colorful, durable counters, furniture, sinks and tubs.

Durat recently launched a brandnew collection of five colors, all in shades of blue! Durat surfaces are nonporous and show no seams, making them easy to keep clean, and

PURE is a water filtration system that removes stone particulate, so gray water can be recycled and reused in cutting. PURE Systems are available in varying sizes to meet the shop’s needs, filtering from 80 gpm to 320 gpm.

The PURE System pumps dirty water from a collection pit by a heavy-duty, seal-less pump to a centrifugal separator, where solids are filtered to 40 micron. The water is further filtered to approximately 10 micron through a series of hydrocyclones. Solids are collected in a sludge hopper and settling weir, both of which are lined with removable bags for easy disposal. The filtered water enters a holding tank before a horizontal pump delivers the water back to the shop at 75 psi. Additional

they last a long time. Durat consists of up to 28% recycled hard plastics diverted from the waste stream and is 100% recyclable at the end of its life through Durat’s take-back program. Durat is made in multiple international locations but can be made in the U.S. for projects seeking to localize their procurement. Durat sheets are typically 114 inches by 32 inches but can also be customized for maximizing yield and minimizing waste. For more information about Durat or to request a fan deck of all pigment options, please contact info@caragreen.com.

Float Frame Brackets Float Frame Countertop Support Brackets are made in the U.S. using steel, a highly recycled and recyclable material. They use post and stud brace technology to provide one of the highest carrying capacities available in counter support applications, eliminating the need for excessive mullions and decorative millwork to disguise the brackets. The fastening configuration allows

features can be added to the PURE System.

easy installation using a clamping format that securely and seamlessly supports

Learn more at www.bacasystems.com/

large overhangs. These cantilevered brackets are ideal for ADA-compliant designs,

baca-pure.

freeing up valuable floor space and increasing clearance under the counter. Brackets

28 • Vol. 15 / Issue 4 • International Surface Fabricators Association

are available in two styles: Straight Arm (16.5 inches or 22.5 inches in length) and Low Profile (10 inches, 16 inches or 22 inches in length). With a weight capacity of 750 pounds, Float Frame Brackets can be combined with any surfacing material to create the free-floating look you desire for countertops, shelving, storage, work benches and more. For more information or to order brackets, please contact info@caragreen.com.

Gilasi Engineered Recycled Glass Stone

elementAl Recycled Solid Surface elementAl acrylic surfaces are made in Buffalo, New York. Made with up to 93% recycled content, these highly thermoformable sheets are a solution to the massive amounts of industrial waste, with over 100 pounds of plastic diverted from landfill in every sheet. The manufacturing process repurposes hard plastics and metal scraps from the post-industrial waste stream into a versatile designer surface. The material comes in two collections of semi-translucent colors and is now offered in thicknesses up to one inch. elementAl LIGHT is 93% recycled acrylic by weight, one of the highest percentages in the industry, and does not include any metal. elementAl Heavy is 87% recycled content by weight. This collection introduces pins and shaving of aluminum, copper and brass into the colorful acrylic. The material is excellent for backlighting, thermoforming and furniture, in addition to traditional vertical and horizontal surfacing applications. For more information, visit www.caragreen.com/brands/elemental/.

GEOS Recycled Glass Surfaces Pre- and post-consumer recycled glass are combined to create GEOS Surfaces, a unique surface with superior strength and

Gilasi’s surfaces are made of

remarkable beauty. GEOS is a nonporous,

recycled glass and a VOC-free epoxy resin, carefully engineered for superior performance. Gilasi offers two standard lines of nonporous solid surface: one with large glass aggregate that creates a terrazzo aesthetic and one with very tiny glass aggregate that creates a monochromatic look. In addition to the 20 standard colors, Gilasi can create custom recycled glass surfaces, allowing customers to specify the colors and sizes of glass used. Gilasi goes above and beyond when it comes to

durable recycled glass surface that performs, fabricates and installs like engineered stone. Combined with proprietary resin binders, GEOS Recycled Glass Surfaces do not require sealing. GEOS surfaces are available in several unique color combinations and are suitable for both commercial and residential applications searching for a terrazzo countertop look and a recycled backstory. GEOS is low maintenance, nonporous, easy to clean, and does not require sealing. GEOS Surfaces are a fun way to make your countertops the central design element. Get a quote or samples today by contacting info@caragreen.com.

Kirei Board Kirei Board is a lightweight and durable sheet

sustainable commitments. The material

product made from reclaimed sorghum stalks.

uses locally sourced glass, has a Declare

Sorghum stalks are a byproduct of the food industry

label, is 100% recyclable through Gilasi’s

that is often burned or thrown into landfills. Kirei

take-back program, and the company

Board turns what would be waste into a dynamic

is a Green America Certified Business

sheet good with a linear pattern that emphasizes

and purchases carbon offsets for all its

the natural beauty of the product. The panels are a great substitute for wood in furniture,

production energy consumption and

cabinetry, casework, signage and wall panels. Kirei Board mills and finishes much like wood.

employee commuting. For samples

The panels come unfinished but can be finished with nearly all standard wood finishes for a

or more information, visit

glossy or nonporous surface. Use VOC-free products to retain the product’s natural, healthy

www.caragreen.com/brands/gilasi/.

and sustainable characteristics. For more information, contact info@caragreen.com.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 29

Lapitec Silica-Free Surfacing Lapitec is the only true sintered stone, using innovative technology to create largeformat slabs from only minerals. Based in Italy, the company has always been dedicated to finding the best solutions for performance with the lowest impact. Lapitec does not use any resins or glues to bind its proprietary mineral mix into a durable scratch-, stain- and weather-resistant surface. All colors and textures of Lapitec are now 100% crystalline silica-free, prioritizing the health and safety of workers in the industry. Since Lapitec is all minerals, the colors and patterns are not printed but are created using the minerals and are consistent throughout the body of the material. Lapitec is an incredibly versatile material that creates sleek indoor and outdoor kitchen elements, flooring, cladding and furniture. The variety of surface textures ranges from high-gloss Lux to nonslip Vesuvio.

For more information, visit www.caragreen.com/brands/lapitec/.

PaperStone Recycled Paper Composite Manufactured in Washington state, PaperStone products are certified to sustainable forestry standards and certified food safe by NSF International. All of the paper used in this product is post-consumer recycled paper layered and pressed into “stone” using resin made from industrial byproducts that would otherwise go into the waste stream, and have been specially designed to produce a hardwood-like, nonbrittle composite panel. PaperStone is both durable and easy to install. You can cut and finish PaperStone panels with standard woodworking tools and refinish them for a long-lasting surface. PaperStone offers a warm alternative to stone and quartz and is a great choice for homes, restaurants, office buildings and other commercial spaces. Panels come in a variety of colors, styles and sizes, so you create exactly what you need for your next earth-conscious project. For more information, visit www.paperstoneproducts.com.

30 • Vol. 15 / Issue 4 • International Surface Fabricators Association

LT-2D3D by Laser Products Industries (LPI)

Silestone by Cosentino HybriQ+ Technology for the manufacturing of Silestone is a true testament to Cosentino’s commitment to sustainability and taking care of the present to protect the future.

HybriQ+ Technology is a high-performance blend of premium minerals, quartz, and recycled materials produced with 100% renewable electric energy and 99% recycled water. HybriQ+ is the result of four years of research and development, and it represents a $12+ million investment and 1,200 hours of laboratory and facility testing.

“We want our customers to feel confident that they are getting the best of the best not only from a quality and design perspective but also from an environmental standpoint, and we’re not afraid to take risks to push the industry forward,” said Eduardo Cosentino, executive vice president of global sales and CEO of Cosentino North America.

Silestone sets a new standard for the industry, propelling us toward a more sustainable future. Learn more at www.cosentino.com/usa/silestone/hybriq-technology.

Corian Design – A Responsible Choice Corian Design offers a wide portfolio of beautiful, on-trend designs that are harmonious with human health and the environment. The company is innovating to reduce waste and incorporate postconsumer and post-industrial recycled content. The Corian Solid Surface portfolio includes a variety of high-recycled content aesthetics, including the new Artista colors.

Corian Endura High Performance Porcelain is made from 100% natural minerals and clays. The North American manufacturing facilities are zero waste, and electricity comes from renewable energy sources.

Corian surfaces are GREENGUARD Gold certified and contribute toward LEED points. In alignment with the AIA Materials Pledge, they’re NSF certified, UL certified as mold resistant and do not contain BPA. A low-VOC material, Corian is free from dangerous chemicals, which supports better indoor air quality. The Corian Design portfolio allows for beautiful and safe interiors with sustainability as a top priority.

To learn more, visit www.corian.com.

Practice sustainability by going digital with the LT-2D3D from LPI. Eliminate waste from used wood, paper or plastic templates and go paperless by creating digital template files. Did you know that many wood templates cannot be recycled due to glue and adhesives? Get more usage out of slabs with the accuracy of digital templating and nesting capabilities to reduce landfill waste and prevent costly reworks and in-field modifications.

With a digital templator, you can reduce gas consumption, emissions and your company’s overall carbon footprint by minimizing the need to travel back and forth between job sites and the shop, by emailing files back to the shop or uploading files to cloud storage. You can downsize to smaller, more fuel-efficient cars with the compact nature of the LT-2D3D and eliminate large physical templates, supplies and tools.

To learn more about the LT-2D3D Laser Templator and its environmental benefits, please visit www.laserproductsus.com.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 31

FABRICATOR PROFILE

Granite Gallery Today, Granite Gallery is one of the best fabrication shops in the area, primarily serving western Washington with plans to expand to the entire state and beyond.

By Sarah Peiper After working in the utility sector for almost 20 years, Gary Gutteridge decided it was time

fabrication, Gary admitted he was making a pretty big leap. “I didn’t know anything about making countertops, honestly. I just went for it. I bought

for a change. In 2018, he stumbled upon an

Granite Gallery, and most of the employees stayed

opportunity to buy the Granite Gallery in

on staff with me after the acquisition. The business

Tumwater, Washington, and he jumped on it.

was really struggling when I took it over. I ran

Never having worked in surface fabrication

parallel with the existing team — they knew more

previously, Gary welcomed the challenge to take an existing business and turn it into a household name. Gary and his staff have worked hard to rebrand and modernize a fabrication business that, while having been around since 2006, needed some fine-tuning. Today, Granite Gallery is one of the best fabrication shops in the area, primarily

than I did at the time — and we worked together to make this thing what it is today. We’ve seen tremendous growth year over year, and I’m really proud of how far we’ve come.”

Gary has about 30 employees on staff, which includes 12 fabricators working two shifts,

serving western Washington with plans to expand

nine installers, and 10 working in sales and

to the entire state and beyond.

office management. “We’ve got a really good

A Fresh Start With no previous experience in surface 32 • Vol. 15 / Issue 4 • International Surface Fabricators Association

crew,” added Gary. “Everyone is really loyal and committed to doing great work. We have the big picture in mind at all times.”

FABRICATOR PROFILE

In 2018, Gary Gutteridge stumbled upon an opportunity to buy the Granite Gallery in Tumwater, Washington, and he jumped on it.

Never having worked in surface fabrication previously, Gary welcomed the challenge to take an existing business and turn it into a household name.

Success Starts from Within According to Gary, what sets Granite Gallery apart from the competition is attitude, energy, quality control, fair pricing, on-time service and putting employees first. When it comes to inspiring his team, he implements incentive programs and sets frequent goals that everyone understands and can achieve. “We have a lot of fun as a team; we charter boats for daytrips and organize other outings as rewards for our achievements. Our employees know we appreciate everything they do — the extra mile — and we have an open dialogue with each other.”

Like most shops, growth means more staff. Gary admitted it can be challenging to find new, experienced employees in this labor market. He’s fostering the next generation of fabricators and ushering them into a career with Granite Gallery. “We have 5-6 fabricators who are under 25 years old. They didn’t have much experience when I brought them on board, but they’re so smart — very tech savvy and they learn quickly. We’re

“We’ve got a really good crew,” said Gary. “Everyone is really loyal and committed to doing great work. We have the big picture in mind at all times.”

The Brio 5-axis bridge saw is a workhorse for Granite Gallery. Gary has been pouring every dollar he makes back into the business, and that includes investing in new machinery for the shop.

leaning on these younger folks to learn the ropes, and offer new perspectives, too. They challenge us to rethink and revise so we can be the best we can be.

It’s enlightening and inspiring to watch them grow in the work.”

Growth Opportunities Granite Gallery was doing mostly residential work when Gary acquired it.

Today, they’re split about 50-50 between residential and commercial business, some of which is multifamily. “It’s been a International Surface Fabricators Association • Vol. 15 / Issue 4 • 33

FABRICATOR PROFILE

Granite Gallery recycles wastewater and the slurry created during the stone cutting and fabrication process is recycled into concrete. “Even if stone is discarded, we do whatever we can to recycle it,” said Gary.

growth opportunity for us to expand more

going through more than 300 slabs per

into commercial work,” added Gary. “We’ve

month. “The benefit of offering a wide

recently added some new machinery in

selection is that we can bring everyone’s

the shop that will enable us to increase

dreams to reality,” clarified Gary. “From

our output and support the commercial

basic countertops to luxury slab fireplaces,

side while still being able to take care of

shower surrounds and more — there’s really

residential.”

no drawback other than storage space.

Gary and his team have been doing

Everybody’s got their own taste, and we try

more luxury commercial, as well. From

to stay current with the latest trends so that

high-end facades with bookmatched details

our offerings meet the needs of our clients.”

to backlighting and more, the team is having fun getting more creative. Currently remodeling the showroom, Gary will

Investing in the Future Gary has been pouring every dollar he

feature some stunning statement walls and

makes back into the business. “It’s really

unique applications, and the showroom

a long game I’m playing, trying to grow

will be divided to better serve residential

the framework of the company to support

and commercial clients. “We want our

expansion.” He’s recently purchased two

customers to see the breadth of our

BACA Robo SawJets, a Montresor Vela 7.2

craftsmanship and all the possibilities there

edge polisher, a Turrini Claudio dual silo

are using these beautiful slabs,” he added.

water recycling system and two Turrini

Granite Gallery works primarily with

Claudio dust collectors to help keep the

granite, marble, quartzite and quartz,

For Granite Gallery, the most popular material right now is Quartzite.

shop running at maximum capacity, International Surface Fabricators Association • Vol. 15 / Issue 4 • 35

FABRICATOR PROFILE

Granite Gallery uses Laser Products Industries’ Laser Templator for countertops. “It’s tech like this that has really helped us maintain accuracy and maximize efficiency,” said Gary.

To provide the best customer experience possible, Granite Gallery offers other services that help complete remodeling projects with ease. The team offers cabinetry, tilework, sinks and other accessories.

and support the health and safety of his

energy efficient. It’s part of the social

material right now is Quartzite. “We stock

fabricators.

and political fabric. Granite Gallery

this material by the container. Our slabs

prioritizes vendors who quarry stone using

are handpicked from multiple providers

system, a Brio 5-axis saw and an Intermac

sustainable practices. “Our customers

and delivered to our showroom so our

Master 33 CNC. The team uses the

are focused on sustainability and so we’re

customers can see their beauty firsthand.”

Flexijet 3D laser measuring system for

trying to change the way we do things

And to serve their customers with the

projects that include walls, fireplaces

to support a better environment,” added

best experience possible, Granite Gallery

and full-height backsplashes, and Laser

Gary. “We try to educate customers

offers other services that help complete

Products Industries’ Laser Templator for

and help them make the best decisions

their remodeling projects with ease. The

countertops. “It’s tech like this that has

for their projects. The new technology

team offers cabinetry, tilework, sinks

really helped us maintain accuracy and

we’re using for digital slab inventory and

and other accessories, and more. They

maximize efficiency,” added Gary. “It’s all

mockups enables us to minimize waste

work with subcontractors for plumbing

about working smarter.”

for customers. For example, the offal from

and electrical work to create a seamless

Another new piece of tech Gary’s

the kitchen slab may be enough to make

experience for their customers.

excited about is a green screen photo booth

a table or a bathroom vanity, and because

that enables his team to take pictures of

our customers purchase by the slab, we

every slab that goes into inventory. “When

encourage them to avoid letting that extra

we get a container, we capture images of

material go to waste. It often leads to more

our slabs, label them and upload them to a

projects — a win for everyone.”

Also in the shop you’ll find a crane

database,” clarified Gary. “Using software,

In the shop, they recycle wastewater and

we can provide digital renderings so the

the slurry created during the stone cutting

client can see the project and understand

and fabrication process is recycled into

how their slab will be used.”

concrete. “Even if stone is discarded, we do

Sustainable Practices In Washington state, it’s so important

whatever we can to recycle it,” said Gary.

Customer Focused

to be environmentally friendly and 36 • Vol. 15 / Issue 4 • International Surface Fabricators Association

For Granite Gallery, the most popular

Going to Market And since word of mouth is Granite Gallery’s main marketing strategy, it’s important they build trust and rapport with each and every client. They’re also connected with a builder exchange, which helps them get specified by key local businesses and contractors in their area. They stay involved with the local community, exhibiting at the local home and builder show each year.

“We sponsor charity events like golf

FABRICATOR PROFILE tournaments, little league baseball teams

same adversities,” added Gary. “Our door

and more,” added Gary. “We donate

is always open to other fabricators who

materials to Habitat for Humanity. We put

want to learn how we do things.”

flyers out in every house on the local tour of homes each year. Part of it is about being

Gary’s philosophy for success: Dream

involved in the community, but the flip side: I want the community to recognize

big to know what you’re shooting for.

that “G” in our logo and immediately know

Surround yourself with good people and

it’s Granite Gallery. I want that “G” to be the

continue to educate yourself. “My advice

Nike swoosh of countertops!”

to others,” he continued, “is to just jump in and do whatever it takes. Always put

Staying Connected

your staff and your customers first. Every

Since Gary’s only been in this

decision you make should trickle down to a

business for a short while, he’s found

Granite Gallery was doing mostly residential work when Gary acquired it. Today, they’re split about 50-50 between residential and commercial business, some of which is multifamily.

The Future is Bright

good customer experience.”

a lot of value in being connected to

What’s next for Granite Gallery? Gary

others in the industry, including the

has hopes to open additional showroom

International Surface Fabricators

spaces in Washington and beyond to

Association. “Learning from each other

expand his market presence. C

is so important, and since I’m rather new to this business, it’s been a big help for me to learn from others who have faced the

Gary Gutteridge can be reached at Gary@ granitegallery.net. For more information about Granite Gallery, visit www.granitegallery.net.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 37

Panoramic Porcelain Surfaces Sapphire Status CM87 on the wall with Perpetuo Timeless White PT20 on the floor.

THE PERFECTION OF PORCELAIN:

Why Porcelain Countertops & Slabs Are a Great Choice Because these slabs are made of

By Roy Viana, director of natural stone & slab, Dal-Tile, LLC

authentic porcelain, they are heat-, stain-,

Porcelain is chasing quartz in terms

scratch- and chemical-resistant, as well as

of popularity, and there’s no shortage of reasons. From slabs to tile, there are endless options on the market today that solve for aesthetics and functionality.

Extra-large porcelain slabs provide the style of natural stone with the performance of porcelain tile at a reasonable price.

Porcelain slabs can be used on a multitude of surfaces, including countertops, floors, walls, fireplaces, vanities, backsplashes,

durable and easy to maintain. The lifespan of a porcelain countertop is at least 10

cleaning methods will not damage porcelain.

Luxury at an Attainable Price Porcelain slabs are an excellent

years and as much as a lifetime, depending

solution for designs that require a high-

on usage, care and maintenance. The

end look but have budget constraints.

bottom line: Porcelain countertops stand

These panels bring the scale and style

up to everyday life, and they look good

of natural stone slabs to projects when

doing it!

other materials might be cost-prohibitive.

Perfect for Today’s HealthConscious Consumer

Thanks to modern technology, the industry’s best manufacturers can create realistic designs that make it hard to tell the difference between porcelain slabs and

shower walls, tub surrounds and even as

Porcelain slabs are a solid solution for

exterior flooring and cladding. They bring

today’s germ-aware world. The material is

the stunning on-trend colors and patterns

resistant to the growth of bacteria, mold

of marble, slate and natural stone, as well

and mildew, and it’s easy to clean. Regular,

as modern concrete looks to a space while

basic cleaning with warm water and mild

The thin nature of porcelain slabs

still standing up to real-life activity.

detergent is sufficient, but more aggressive

makes them easy to install. A porcelain

38 • Vol. 15 / Issue 4 • International Surface Fabricators Association

the natural materials they emulate.

Easy To Install

DalTile’s Extra-Large Slab Products and Countertops

Panoramic Porcelain Surfaces Jasper Grey CM81 on the shower walls with Astronomy Orion AT71 on the floor.

Panoramic Porcelain Surfaces Manor White CM18 on the countertops with Memoir Petal Black ME21 on the floor.

countertop is light to carry, lift, and put into place during installation. In addition, porcelain countertops can be installed over an existing countertop — no demolition is required.

create the kind of wraparound luxury consumers want, including zeroentry showers and floor-to-ceiling cladding.

Powerful Design Impact

Commercial Spaces

Creating style and luxury with seamless, continuous design is one of the hottest trends in interior design. Extra-large porcelain slabs make it easy to achieve continuity throughout the surface area. Porcelain slabs add powerful design impact, whether via a single installation, through the wraparound luxury of a floor-to-wall-tocountertop continuum, or even bookmatched for a stunning feature wall. They create beautiful kitchen islands with minimal or no seams.

Extra-large porcelain slabs are well-suited for commercial spaces

DalTile has the nation’s largest slab and countertop brick-and-mortar footprint, with 40 locations across the country. The brand’s nationwide network includes high-end showroom and warehouse locations that stock and display an incredibly broad range of natural granite, marble and quartzite slabs, as well as DalTile’s One Quartz and Panoramic Porcelain Surface offerings. DalTile’s awardwinning Panoramic features extra-large wide porcelain slabs that offer extraordinary design, affordability and durability. Learn more at www.daltile.com.

and ideal for many types of interior and exterior design. This durable material stands up to the elements as well as normal wear and tear.

It’s cost-effective, sanitary, and comes in styles and colors for every design. C

Create a Bathroom Oasis The latest trends in bathrooms call for luxury, spa-like retreats — an adult oasis in a chaotic, kid-friendly home or simply an escape from today’s stressful, fast-paced world. Porcelain slabs provide seamless design and the ability to easily

Panoramic Porcelain Surfaces Anthracite CM85 on the back wall and seating counter with Perpetuo Brilliant White PT21 on the floor.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 39

PERSPECTIVES

The Future is Solid

By Nancy Busch, ISFA Executive Director When the International Surface Fabricators Association was founded, it was the International Solid Surface Fabricators Association. Twenty-five years ago, solid surface was near the top of many homeowners’ wish lists. Other manufactured surfacing materials have been developed since then, and ISFA

Dan Beehler, Outlaw Construction in Kodiak, Alaska.

dropped an extra S to support the decorative surface industry

the training was over, many headed straight to the airport to return

on a broader level.

to their busy shops.

That said, solid surface has also evolved over the last 25 years.

I gave a lift to a few fabricators, either back to their hotel or the

What many thought of as a speckled particulate surface often

airport. After I dropped off the rental car, I had time to kill at the

associated with ’90s era design has now become available in veined

airport. I enjoyed a great visit with one attendee who was waiting

marble looks, metallics and translucent patterns. In addition, the

for his departure flight. That extra time passed quickly, getting to

material’s excellent performance attributes have continued to make

know my new friend, and before I knew it, it was time to say our

it relevant. Yet, I’m always amazed how many budding fabricators

goodbyes. We headed to our respective gates.

and artists are surprised to discover the wonders of this material.

I was surprised to see two more (new) friendly faces at the gate!

ISFA recently held the fall session of solid surface training at

Unbeknownst to me, they were on my flight! We boarded the plane,

Gecko Solid Surface Solutions in San Antonio, Texas. The attendees

and after an hour, we deboarded it due to engine issues. (The joys of

had a wide range of experience; most had some background

travel!) After about an hour, it became clear that we weren’t going

working with the material. Many had questions about special

anywhere. So off we went to find a hotel for the night, which was no

applications, and the class became energized when Augie Chavez,

easy task since they were all booked.

who led the training, demonstrated thermoforming with his oven and vacuum table.

When we finally got to a hotel, I suggested we head to the airport early the following day to get in what I knew would be a long

We could have spent all day learning about thermoforming and

line. The next day, we discovered the plane was still grounded. The

more advanced techniques, but we had coursework to finish. When

airline shuttled us to nearby Austin to catch a different flight, and finally, it looked like we were heading home.

At the gate, waiting to board, we see another (new) friendly face, another training attendee! Happily, we made our way back to Seattle from there. Phew!

In total, it was a 24-hour delay spanning two airports and a hotel, which were all clad with plenty of — you guessed it — solid surface. Despite the travel hiccups and changes to plans, it was an excellent opportunity to connect with my new fabricator friends.

I enjoyed learning about their families, their lives and their shops.

We were gifted with the luxury of time to discuss solid surface fabrication further, and we brainstormed about the potential solid

Nancy Busch, Brian Yerly and Keith Hoffman of Floor Covering Express, and Dan Beehler from Outlaw Construction.

40 • Vol. 15 / Issue 4 • International Surface Fabricators Association

surface can have on the future of their businesses. For them, and for ISFA, the future is solid.

Reach me any time at Nancy@ISFAnow.org.

ISFA NEWS ISFA Lends a Helping Hand Ahead of the Annual Conference in Florida Several ISFA Annual Conference attendees set aside time ahead of this year’s Annual Conference in Tampa, Florida, to assist with cleanup efforts in Venice, Florida, an area hit hard by Hurricane Ian. The storm made landfall in the Fort Myers area as a Category 4 hurricane on Sept. 28, just a few weeks prior to the event. The ferocious 150mph winds pushed ashore massive amounts of water from the Gulf of Mexico that tore through homes and businesses all along the coast.

ISFA partnered with the Sarasota Baptist Church to coordinate this volunteer effort, including removing tree limbs, cleaning up storm debris, tarping roofs and boarding broken windows.

“We all witnessed the aftermath of Ian’s devastating path across Florida, and it was heartbreaking to see the extensive damage to so many homes and businesses,” said Jim Callaghan, ISFA board member and sales director for GranQuartz. “We organized this volunteer effort so that we could give back to the communities that desperately needed help cleaning up after the storm.”

About a dozen conference attendees spent the day prior to the conference helping homeowners and businesses clean up and assisting in any way they could. GranQuartz donated work gloves, safety glasses and N95 masks.

“True to form, the ISFA community stepped up to help the struggling communities in Florida,” added Nancy Busch, ISFA executive director. “It is a testament to ISFA’s core values and ethics, which include serving others by acting with a sense of responsibility and integrity.”

Read full coverage of the 2022 ISFA Annual Conference in the next issue of Countertops & Architectural Surfaces.

Thank You and Welcome ISFA Members (In alphabetical order) NEW FABRICATOR MEMBERS Parthenon Marble and Granite New Port Richey, Fla.

77 Stone El Paso, Texas

Floor Covering Express University Place, Wash.

Alfonsini San Antonio, Texas

GSW Construction Craig, Colo.

Allbuilders Millworks, LLC Ruston, La.

H&S Stone, Inc. Toms River, N.J.

Atlantic Countertops Raleigh, N.C.

House of Cabinetry, Inc. Dothan, Ala.

Classic Rock Harrisburg, Pa.

Legacy Countertops Alpharetta, Ga.

Creative Granite Group West Columbia, S.C.

Natural Stone & Design, LLC Shreveport, La.

Southeastern Marble and Granite Wilmington, N.C.

Custom Craft Works, Inc. Paoli, Penn.

Outlaw Construction, LLC Kodiak, Alaska

Southern Inventions, LLC Granbury, Texas

Dominis Stone Kent, Wash.

Padron Marble and Granite Hialeah, Fla.

DuBois Granite & Quartz DuBois, Pa.

Petra Stone Gallery Fairfax, Va. QVG, LLC Houston, Texas Rock Solid Creations

by John Crawley, Inc. Inverness, Fla.

Stone Top Granite & Tile Sanford, N.C. Tomco, Inc. San Antonio, Texas

RENEWING FABRICATOR MEMBERS Modern Home Distributing Nunda, N.Y.

323 Design Team Chenoa, Ill.

Floor Diva Georgetown, Ontario

Accent Countertops Murray, Utah

Gecko Solid Surface Solutions Nelson Tile and Stone San Antonio, Texas Bend, Ore. Granite Gallery, LLC Onslow Stoneworks Tumwater, Wash.

Swansboro, N.C. Great In Counters Rock Tops Providence, R.I. Springville, Utah Gunckel Architectural Routt Construction Stoneworks, LLC Company, LLC Seguin, Texas Van Buren, Ark. Hartson-Kennedy Rumford Stone, Inc. Cabinet Top Co., Inc. Bow, N.H. Marion, Ind.

American Countertops Albuquerque, N.M. American Epoxy Scientific Mountain Home, Ark. ASST McSherrystown, Pa. Counter Fitters, LLC Savannah, Ga. Countertop World, LLC Bryant, Ark. Countertops of Memphis, LLC Memphis, Tenn.

Craftmark Solid Surfaces, Inc. Norcross, Ga. Custom Components Corporation Ionia, Mich.

DFC-Dakota Fixture & Cabinet Co. Madison, S.D.

Italstone Marble & Granite Yakima, Wash.

Sterling-Miller Designs, Inc. Brockton, Mass.

Kauffman Kitchens New Holland, Pa.

Stone Works International, Inc. Eugene, Ore.

KLC Supreme Homes, LLC Baltimore, Md. L.E. Smith Company Bryan, Ohio Legacy Granite and Marble Houston, Texas

StoneMark Granite, LLC Louisville, Ky. Surface Creations of Maine Portland, Maine

Eastern Surfaces Allentown, Pa.

Marvic Corp.

Union, N.J.

The Countertop Factory Midwest Addison, Ill.

European Granite and Remodeling, LLC Phoenix, Ariz.

Maxwell Counters, Inc. Farmer City, Ill.

Tops Solid Surface Lacey, Wash.

Expression Stone Construction Gig Harbor, Wash.

Mill-Rite Woodworking Company Pinellas Park, Fla.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 41

ISFA NEWS 2022 ISFA BOARD OF DIRECTORS Joe Duszka, president Carolina Custom Surfaces (336) 215-5518 Joe@carolinacustomsurfaces.com www.carolinacustomsurfaces.com Austin Maxwell, vice president Maxwell Countertops (309) 928-2848 Austin@maxwellcounters.com www.maxwellcounters.com Laura Grandlienard, secretary ROCKin’teriors (919) 577-0207 Laura@rockinteriors.com www.rockinteriors.com Ted Sherritt, treasurer FLOFORM Countertops (204) 474-2334 Tsherritt@floform.com www.floform.com Steve Mast, immediate past president Precision Countertops (503) 660-3023 Steve.m@precisioncountertops.com www.precisioncountertops.com Augie Chavez, director GECKO SSS (210) 227-3100 Augie@geckosss.com Mike Langenderfer, director The Countertop Shop (419) 868-9101 Mike@countertopshop.net www.countertopshop.net

42 • Vol. 15 / Issue 4 • International Surface Fabricators Association

ISFA CONTACTS Paul “Max” Le Pera, director Global Surfacing Alliance (908) 358-5252 pmlp33@gmail.com Rodrigo Velazquez, director INDEKO 52 331-028-7863 Rodrigo@weareindeko.com www.indeko.mx Eric Tryon, director The Rockheads Group (678) 614-7111 Tryonea@gmail.com www.rockheadsusa.com Kimberly Homs, director Great in Counters (401) 233-0666 Kimberly@greatincounters.com www.greatincounters.com Travis McDermott, director McDermott Top Shop (262) 593-2456 Travis@mcdermotttopshop.com www.mcdermotttopshop.com Jim Callaghan, associate member representative GranQuartz (248) 660-3291 Jcallaghan@granquartz.com www.granquartz.com Jessica McNaughton, associate member representative CaraGreen (919) 929-3009 Jessica@caragreen.com www.caragreen.com

ISFA P.O. Box 627 Ingomar, PA 15127 (888) 599-ISFA www.ISFAnow.org Executive Director Nancy Busch (253) 691-0169 Nancy@ISFAnow.org Operations Manager Carol Wilhite (412) 487-3207 Carol@ISFAnow.org Content Manager | Editor Sarah Peiper (888) 599-ISFA Sarah@ISFAnow.org Member Experience Coordinator Samantha Winslow (888) 599-ISFA Samantha@ISFAnow.org Web/Database Administrator Amy Kyriazis (412) 487-3207 Amy@ISFAnow.org Administrative Assistant Kanani Camacho (888) 599-ISFA Kanani@ISFAnow.org

ISFA NEWS T H A N K S TO O U R 2 0 2 2 S P O N S O R S Sponsorship opportunities are available for qualifying manufacturers, distributors and other industry-related companies. These businesses are dedicated to the success of the International Surface Fabricators Association and fabricators everywhere. Through their contributions, sponsors enable ISFA to create meaningful opportunities for its membership including training, education, business development, networking and more.

PLATINUM

ISFA BOOSTER CLUB Through additional support, these fabricator members are committed to serving and fostering ISFA’s mission, programming, membership benefits and more.

GOLD

SILVER

International Surface Fabricators Association • Vol. 15 / Issue 4 • 43

ISFA ASSOCIATE MEMBER DIRECTORY Companies listed in red are ISFA 2022 Sponsors AAA Adhesive 2020 Wild Acres Rd. Bldg. D Largo, FL 33771 877-422-4583 www.aaaglue.com ACS International 4775 South 3rd Ave. Tucson, AZ 85714 520-889-1933 www.acstone.com Aetna Plywood Inc. 1401 St. Charles Rd. Maywood, IL 60153 708-343-1515 www.aetnaplywood.com Akrilika Svobody Str., 29 Moscow 125362 Russian Federation 79119451961 www.akrilika.com Al-Badaha Company for Modern Industries P.O. Box 126444 Jeddah 23643 Saudi Arabia 966920002964 www.albadaha.com Alf Noon for Modern Kitchen Co. P.O. Box 54210 Al Raboua, Sari St. Beside the Municipal Airport Jeddah 21514 Saudi Arabia 966122752309 Andres O’Neil & Lowe 212 N. Defiance St. Archbold, OH 43502 419-636-5050 www.andresoneilandlowe.com Aristech Surfaces 7350 Empire Dr. Florence, KY 41042 859-283-1501 www.aristechsurfaces.com BACA Systems 101 Premier Dr. Orion Township, MI 48359 248-791-3060 www.bacasystems.com

BB Industries, LLC 4100 Appalachian Way Knoxville, TN 37918 800-575-4401 www.bbindustriesllc.com

Chemical Concepts, Inc. 410 Pike Rd. Huntingdon Valley, PA 19006 800-220-1966 www.chemical-concepts.com

Dixie Plywood & Lumber P.O. Box 2328 Savannah, GA 31402 912-447-7000 www.dixieply.com

Better Vacuum Cups, Inc. 13841 Roswell Ave., Ste. K Chino, CA 91710 877-379-9909 www.greenbvc.com

Chintan Corporation 901, Mauryansh Elanza Shaymal Cross Rds. Satelite Rd. Ahmedabad 380 015 India 9825023859 www.neonnex.in

Dongguan Kongder Industrial Materials Co. Room 3006-3007, G1 Building Hongtu Rd. Nacheng District, Dongguan Guangdong 523071 China 8613925574811 www.dgkongder.com

Bill Barton 6131 Long Meadow Rd. McLean, Va. 22101 703-624-1191 BNP Media 210 Route 4 East, Ste. 203 Paramus, NJ 07652 201-291-9001 www.bnpmedia.com Breton S.p.A. Via Garibaldi, 27 Castello di Godego 31030 Italy 3904237691 www.breton.it/en/

Colonial Saw 122 Pembroke St. Kingston, MA 02364 781-585-4364 www.csaw.com Cosentino USA 355 Alhambra Cir., 10th Floor Coral Gables, FL 33134 786.812.0509 www.cosentino.com

Broadcreek Marketing Associates 16411 Carmenita Rd. Cerritos, CA 90703

Countertop Marketing Co. 402 Pequot Ave. #772 Southport, CT 06890 203-993-6676 www.countertopmarketing co.com

Caesarstone US 1401 W. Morehead St. Charlotte, NC 28208 818-378-2667 www.caesarstoneus.com

Covia Corp 9930 Kincey Ave., Ste. 200 Huntersville, NC 28078 800-243-9004 www.coviacorp.com

Cambria USA 31496 Cambria Le Sueur, MN 56058 507-665-5003 www.cambriausa.com

Crossville Inc. 349 Sweeney Dr. Crossville, TN 38555 931-456-2110 www.crossvilleinc.com

CaraGreen, Inc. 1406 Transport Dr. Raleigh, NC 27603 919-929-3009 www.caragreen.com CH Briggs Company 2047 Kutztown Rd. Reading, PA 19605 800-355-1000 www.chbriggs.com Chemcore Industries, Inc. 5311 Fleming Court Austin, TX 78744 512-243-6823 www.chemcor.com

44 • Vol. 15 / Issue 4 • International Surface Fabricators Association

Dafanie Financial Group, LLC 850 Pacific St., Ste. 1162 Stamford, CT 06902 203-666-5560 www.bestburialins.com Dal-Tile Corporation 7834 CF Hawn Frwy.

Dallas, TX 75217 214-309-3162 www.daltile.com David Madonia/ MProMedia, LLC 210 Route 4 E., Ste. 203 Paramus, NJ 07652

Duda Consulting 3601 Southwest River Pkwy.

Portland, OR 97239 503-949-7738 DuPont (Corian Design) 200 Powder Mill Rd. Wilmington, DE 19803 314-941-5179 www.corian.com Durasein USA 7030 Quad Ave., Ste. 3 Rosedale, MD 21237 877-771-7712 www.durasein.com Durcon 206 Allison Dr. Taylor, TX 76574 512-595-8000 www.durcon.com Dwyer Marble & Stone Supply 23177 Commerce Dr. Farmington Hills, MI 48335 248-476-4944 www.dwyermarble.com Etemplate Systems (a division of Tri-Tech) 106 Wind Chime Ct. Raleigh, NC 27615 919-676-2244 www.etemplatesystem.com Evans Midwest 11441 E. Lakewood Blvd.

Holland, MI 49424 616-546-8225 www.evansmachinery company.com Evolv Surfaces 1208 Hensley St. Richmond, CA 94801 415-767-4600 #7230 www.evolvsurfaces.com

ISFA ASSOCIATE MEMBER DIRECTORY Companies listed in red are ISFA 2022 Sponsors Fabricators Coach 309 Gassaway St. Central, SC 29630-9197 864-328-6231 www.FabricatorsCoach.com

GranQuartz 3950 Steve Reynolds Blvd.

Norcross, GA 30093 800-458-6222 ww.granquartz.com

Fabspacetech D-502, Swapnil Arcade B/h-Sardar Party Plot, Dastan Circle, Naroda, Gujarat Ahmedabad 382430 India 919316573047 www.fabspacetech.com

Groves Inc. 818 Trakk Ln. Woodstock, IL 60098 815-337-9780 www.groves.com

Federal Brace 710 E Catawba St., Ste. A Belmont, NC 28012 877-353-8899 www.federalbrace.com Fifth Gear Technology (Speedlabel) 450 N. Addison Ave. Elmhurst, IL 60126 www.speedlabel.net Flexijet North America 11223 Blair Rd. Charlotte, NC 28227 844-MY-FLEXI www.myflexijet.com GEM Industries 5030 N. Hiatus Rd. Sunrise, FL 33351 954-749-1228 www.gem-industries.com Gemstone 2040 Industrial Pkwy.

Elkhart, IN 46516-5411 574-294-8899 www.gemstonesinks.com Gluewarehouse.com 455 W. Victoria St. Compton, CA 90220 www.gluewarehouse.com Grand Onyx 134 West South Boundary St. Perrysburg, OH 43551 www.grandonyx.pro Granite Gold Inc. 12780 Danielson Ct., Ste. A Poway, CA 92064 858-499-8934 www.granitegold.com

Hallmark Building Supplies 901 Northview Rd., Ste. 100 Waukesha, WI 53188 800-642-2246 www.hllmark.com Hyundai L&C USA 2839 Paces Ferry Rd. Ste. 1100 Atlanta, GA 30339 888-426-9421 www.hyundailncusa.com IceStone LLC 63 Flushing Ave., Unit 283, Bldg. 12 Brooklyn, NY 11205 718-624-4900 www.icestoneusa.com Ignite Consulting Group (Hot Sauce Selling Software) 450 N. Addison Ave. Elmhurst, IL 60126 630-606-8055 www.hotsauceyourtops.com INEOS Composites 5200 Blazer Pkwy.

Dublin, OH 43017 614-790-2078 www.ineos.com Infinity Surfaces Via Giardini Nord 225 P.IVA: 00175990365 Pavullo Nel Frignano Modena 41026 Italy 390536329322 www.infinitysurfaces.it InfoStream Solutions 134 West South Boundary St. Perrysburg, OH 43551 567-686-1040 www.infostreamusa.com InnoChem/Akemi 160 Candlewyck Dr. Avondale, PA 19311 www.akemi.com

IPS Adhesives LLC (Integra Adhesives) 455 W. Victoria St. Compton, CA 90220 919-598-2400 www.integra-adhesives.com Jaeckle Distributors 4101 Owl Creek Dr. Madison, WI 53718 608-838-5400 www.jaeckledistributors.com Karonia Surfaces Ansym Lodge, Water Lane Eggborough, Goole DN14 0PN United Kingdom www.karonia.com Karran USA P.O. Box 667 1291 East Ramsey Rd. Vincennes, IN 47591 866-452-7726 www.karran.com Kohler Co. P.O. Box 899 Kohler, WI 50344 920-457-4441 www.kohler.com Krion Solid Surface SA CTRA Villareal-Puebla De Arenoso KM1 Villareal 12540 Spain 34964506464 www.krion.com/en/ Laminam 156 State St. Boston, MA 02109 289-924-0394 www.laminamusa.com Lane Supply Company 2050 West Barberry Place Denver, CO 80204 Lapitec Via Bassanese 6 Vedelago, Treviso 310503 Italy www.lapitec.com Laser Products Industries, Inc. 1344 Enterprise Dr. Romeoville, IL 60446 630-755-5402 www.laserproductsus.com

LOTTE Chemical 6 Centerpointe, Ste. 100 La Palma, CA 90623 714-443-0964 www.lottechem.com LX Hausys America, Inc. 900 Circle 75 Parkway, Ste. 1500 Atlanta, GA 30339 678-535-4113 www.lxhausysusa.com Marble & Granite, Inc. 270 University Ave. Westwood, MA 02090 781-915-1250 www.marbleandgranite.com Meganite, Inc. 1461 S. Balboa Ave. Ontario, CA 91761 909-391-8886 www.meganite.com Moksh Tech #1204, Pushpak Landmark, Nr. Titanium City Center, Anand Nagar Road, Prahlad Nagar, Ahmedabad - 380015 (GUJ) India 3012522673 www.mokshcad.com Moraware 13125 Welcome Way Reno, NV 89511 866-312-9273 www.moraware.com MSI Surfaces 2095 N. Batavia St. Orange, CA 92865 www.msisurfaces.com Natural Stone Institute 380 E. Lorain St. Oberlin, OH 44074 440-250-9222 www.naturalstoneinstitute.org No Lift System 30485 S.E. Veterans Blvd.

Estacada, OR 97023 503-212-4034 www.noliftsystem.com NOW1 LLC 4180 Merritt Drive Cummings, GA 30041

International Surface Fabricators Association • Vol. 15 / Issue 4 • 45

ISFA ASSOCIATE MEMBER DIRECTORY Companies listed in red are ISFA 2022 Sponsors Ollin Stone 301 E. Ball Rd. Anaheim, CA 92805 714-535-0800 www.ollinstone.com Pacific Shore Stones 10220 Metropolitian Dr., Ste. A Austin, TX 78758 512-568-0649 www.pacificshorestones.com

Pure Surfaces/ Basix Surfaces West 16411 Carmenita Rd. Cerritos, CA 90703 704-702-0441 www.pure-surfaces.com PWI 7930 W. 1000 N. Nappanee, IN 46550 574-646-2015 www.pwiworks.com

The Palmer Group Holdings Quote Countertops (Kitchen Design Solutions) 11811 N. Tatum Blvd. #3078 760 King George Blvd., Ste. E Phoenix, AZ 85028 Savannah, GA 31419 619-726-7660 912-349-2431 www.quotecountertops.com www.kitchendesignsolutions.com QXM Solutions Park Industries 4815 E Carefree Hwy, P.O. Box 188 Ste. 108-297 St. Cloud, MN 56302 Cave Creek, AZ 85331 320-251-5077 602-760-5032 www.parkindustries.com www.qxmsolutions.com Parson Adhesives Inc. Regent Stone Products (Chromalok) 2656 Quality Ct. 3345 Auburn Rd., Ste. 107 Virginia Beach, VA 23454 Rochester Hills, MI 48309 800-624-8210 248-299-5585 www.regentstoneproducts.com www.chromalok.com Rock Doctor/ PinPoint Status Apex Products, LLC 29750 Shaker Blvd.

8333 Melrose Dr. Pepper Pike, OH 44124 Lenexa, KS 66214 216-400-5333 913-894-0288 www.pinpointstatus.com www.rockdoctor.com Plastiglas de Mexico SA Frente a la Estacion del Ferrocarril FFCC Maciovio Herrera S/N Ocoyoacac 52740 Mexico www.plastiglas.com.mx

Rockheads Group 815-210-1006 www.rockheadsusa.com

Poseidon Industries 4080 Duncan Road Punta Corda, FL 33982 877-571-5599 www.poseidonmachinery.com

Sasso USA 220 N. Smith St., Ste. 414 Palatine, IL 60067 224-200-8004 www.sassousa.com

RouterBitsNow 520-954-0534 www.routerbitsnow.com

Princeton Chemical Company 7030 Quad Ave., Ste. 3 Rosedale, MD 21237 877-778-6878 www.princetonchemical.com

Schechner Lifson Corp.

4 Chatham Rd. Summit, NJ 07901 908-598-7813 www.slcinsure.com

Prodim Systems 7454 Commercial Cir. Ft. Pierce, FL 34951 772-465-4000 www.prodim-systems.com

Schultz Forming Products 2796 Loker Ave. W., Ste. 105 Carlsbad, CA 92010 800-822-2875 www.schultzform.com

46 • Vol. 15 / Issue 4 • International Surface Fabricators Association

Siom Marble & Granite Factory, LLC Sector 5, Emirates Industrial City P.O. Box 22149 Sharjah 22149 United Arab Emirates 97165422240 www.siommarble.com SolidSurface.com 6641 N. Cibola Ave. Tucson, AZ 85718 520-247-3304 www.solidsurface.com Stone Cloud 125 Walnut Dr. Tenafly, NJ 07670 201-776-6478 www.stonecloud.us The Stone Collection 11935 N. Stemmons Fwy. #100 Dallas, TX 75206 972-488-5700 www.thestonecollection.com Stone Services Group 10308 S. Keeler Ave. Oak Lawn, IL 60453 815-210-1006 www.stoneservicesgroup.com Swan Surfaces 200 Swan Ave. Centralia, IL 62801 800-325-7008 www.swanstone.com Synchronous Solutions 3405 Rainbow Dr. Waxhaw, NC 28173 704-560-1536 www.synchronoussolutions.com Taffy Events 2300 Clarendon Blvd., Ste. 305 Arlington, VA 22201 571-313-5801 www.taffyeventstrategies.com TotalHousehold Pro 65A Walnut Hill Rd. Bethel, CT 06801 203-733-1276 www.pro.totalhousehold.com US Surfaces 4601 Spicewood Springs Rd. Bldg. 1, Ste. 100 Austin, TX 78759 512-454-2229 www.ussurfaces.com

Vendura 1202 Femrite Dr. Madison, WI 53716 262-613-0225 www.vendura.com Vicostone USA 11620 Goodnight Ln., Ste. 100 Dallas, TX 75229 972-243-2325 www.us.vicostone.com Water Treatment Solutions 6 Merrill Industrial Dr. Hampton, NH 03842 603-758-1900 www.watertreatmentonline.com Web-Don 1400 Ameron Dr. 800-532-0434 Charlotte, NC 28206 www.web-don.com Welnest 350 South St. McSherrystown, PA 17344 844-935-6378 www.welnest.net Willis 1149 Pioneer Rd. Burlington L7M 1K5 Canada 289-775-5814 www.4willis.com Wilsonart 2501 Wilsonart Dr. P.O. Box 6110 Temple, TX 76503-6110 800-433-3222 www.wilsonart.com Wood Stock Supply Inc. 4705 S. I-90 Service Rd. Rapid City, SD 57703 605-341-6900 www.woodstocksupply.com ZOLLER, Inc. 3900 Research Park Dr. Ann Arbor, MI 48108 734-332-4851 www.zoller.info/us/home

PRODUCT NEWS Envirez Resins for Quartz and Solid Surface Slabs from INEOS Composites

A true innovation, Envirez resins from INEOS Composites were the first commercially available unsaturated polyester resin (UPR) containing a significant quantity of renewable materials.

Envirez resins are manufactured using an innovative patented process that incorporates a variety of renewably sourced raw materials in the formulation.

The product line has been expanded to include resins with recycled content to provide for a large number of more sustainable resin options.

Envirez resins meet the same performance and processing requirements as 100% petroleum-based UPR products and are used in the production of engineered quartz and solid surfaces.

The Envirez line illustrates INEOS’ leadership position in UPR technology and our commitment to partner with our customers to offer real solutions to real-world issues. The Envirez line will enable fundamental change in how we reduce waste and participate in sustainable business practices.

To learn more, visit www.ineos.com/ businesses/ineos-enterprises/businesses/ ineos-composites/markets/buildingmaterials/engineered-stone/.

MitreBond from Integra Adhesives MitreBond is now available from Integra Adhesives in North America. MitreBond is the original and strongest quick-setting adhesive on the market. No nails, no clamping, no waiting — no mess! MitreBond has many uses and can fix bowed upstands in place, UPVC window trims, door trims, melamine end strips, skirting and architrave joints, architectural moldings, cornice and pelmet.

MitreBond excels at bonding porous surfaces and also bonds to a range of materials such as MDF, timber, glass, ceramics, aluminum, chipboard, perspex, steel, porcelain, plastics and more. Paired with MitrePen, MitreBond can cure in just 10 seconds. MitrePen is an activator/accelerator for MitreBond, allowing for precision application for bonding. Learn more about MitreBond and MitrePen at www.integra-adhesives.com.

Daltile Launches New Ravel Collection Daltile’s new Ravel glazed porcelain collection brings contemporary luxury to a space, creating intimate and comforting elegance. Ravel offers high-definition marble and natural stone designs coupled with the colors of lace, platinum, caviar, and opal in 32 inch by 32 inch large format tiles for seamless design. Each of the colors showcases authentic veining visuals in both a matte and polished finish. Appropriate for floor, wall and countertop applications. Learn more at www.daltile.com/products/marble-look/ravel.

SolidSurface.com New for 2022, the online decorative surface marketplace from SolidSurface.com announces the addition of overstock quartz designs from both Corian and Wilsonart.

The partnerships with Corian and Wilsonart provide qualified customers access to premium discounted quartz. For more information on availability in your area and how to qualify to purchase quartz material, contact SolidSurface.com at sales@solidsurface.com SolidSurface.com is also host to ProFinder, a resource tool for specifiers and homeowners to locate local professional certified fabricators. All ISFA members are automatically included in the ProFinder directory and receive discounts on upgraded listings. ISFA members can also register for program discounts.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 47

PRODUCT NEWS Dekton Onirika

HydroClear Pro Water Recycling Series from Park Industries It doesn’t get any easier to manage your shop’s slurry and deliver clean, recycled water to your machines than Park Industries HydroClear Pro Water Systems. The ultimate closed-looped recycling system offers unmatched automation for managing your shop’s water and slurry.

Key features include: • Up to 170 gallons per minute.

• Automated chemical dosing (Bromine, PH, Flocculant, Coagulant).

• Smallest footprint in the industry.

Cosentino’s latest debut is its Dekton Onirika line, created by designer Nina Magon. Designed to blur the division between dreams and reality, Dekton Onirika introduces eight marbleinspired patterns and finishes — each highly immersive and full of disruptive textures and movement. Onirika is a cradle-to-grave carbon neutral product and incorporates recycled materials from its own manufacturing process, as part of Cosentino’s commitment to sustainability and a circular economic model. As of 2016, Cosentino obtained an Environmental Product Declaration for all Dekton® products. For more information, visit www.cosentino.com/ dekton/onirika/.

• Pit stir system — no more climbing into pits.

• Six models available to fit shops of all sizes.

Hector of Unique Countertops shared, “We were using three times more water with new equipment additions so we added the HydroClear Pro. The results? We cut our water bill in half, saved millions of gallons of water, and have a better conscience being able to conduct our fabrication sustainably and be environmentally friendly.”

Don’t let precious water go down the drain — recycle it with a HydroClear Pro and turn slurry into savings! Learn more: www.parkindustries.com/hydroclear.

Faucets from Karran USA Having been known for their sinks for the past 25 years, Karran has now stepped into the world of faucets. With a range of trendy styles and finishes for both the kitchen and the bathroom, Karran’s new line provides many great options for customers.

Popular these days are the matte black and gunmetal grey finishes, with customers preferring the single handle, single hole configuration for easy installation and use. Every sink needs a faucet so check out their full line at www.karran.com.

Ducale by Kreoo Contemporary games of geometric shapes, creating precious decorations, give the name to the models Étoile, Pois, Carré and Baguette, which together complete the Ducale collection, designed by Enzo Berti. In the four coverings, inspired by the decorative motifs typical of Venetian palaces, the marble surface, proposed in 10 different types, is mixed with other materials such as Murano glass, brass and semiprecious stones, which are crafted to obtain refined inlays, luminous and polychrome, with which it is possible to create horizontal or vertical surfaces in interior design. The four versions of Ducale are offered in the 60 cm by 60 cm format, with a thickness of 2 cm. Learn more at www.kreoo.com.

48 • Vol. 15 / Issue 4 • International Surface Fabricators Association

PRODUCT NEWS Durasein Solid Surface New from Durasein’s Balanced Collection is Icy Grey, a design forecast that brings a dusting of snow on a frozen pond. Feel at ease with a peaceful color array that calms your nerves and keeps your projects centered. Or consider Ever After, which is new to the Dreamy Collection. This crisp, clean and modern interpretation of classic veining patterns offers impactful lines and a soothing effect.

View the complete collections at www.durasein.com.

Silestone Evita Like all Silestone products, the Evita Bathroom Sink Collection is crafted with HybriQ technology by Silestone — the first sustainable surfacing technology of its kind. Its manufacturing process uses 99% reused water, 100% renewable electric energy and a minimum of 20% recycled raw materials in its composition. This new manufacturing process also significantly reduces the presence of crystalline silica, making the fabrication process safer than ever. The Silestone Evita Bathroom Sink is made from a single piece of Silestone, eliminating the joints between pieces to create visual unity and support seamless integration with surrounding countertops — while also making cleaning easier than ever thanks to its sleek, jointless design. The sink can integrate perfectly with a vanity or serve as a stand-alone, wall-mounted accent piece in the bathroom. For more information, visit www.cosentino.com/silestone/vanities.

LT3Raptor by Laser Products Industries LT3Raptor is a new digital templating platform designed with a robust cloudbased management hub to make you faster and more efficient not only in templating, but also other areas of your process including job management, programming and more!

LT3Raptor has built-in Templating Intelligence to make quick even quicker. From Edge Detection to One-Touch technology, finish fabrication-ready files in fewer clicks easily and intuitively.

The new platform has taken the user-friendly foundation of the current LT software and enhanced it. The new UX and UI feature workspace customization, improved Quick Actions and more.

Take advantage of a cloud-based management hub at your fingertips where you can view and manage jobs, edge styles, drop-ins, user permissions and workflows. If you are interested in learning more about LT3Raptor and having early access, please visit www.lt3raptor.com.

International Surface Fabricators Association • Vol. 15 / Issue 4 • 49

PERSPECTIVES

Focus on the Fundamentals

By Joe Duszka, ISFA President Typically when we think about sustainability, we think about products and solutions that contain recycled content or reduce environmental impact. While environmental sustainability is something we all need to be engaged in, we wouldn’t be here in the first place if we didn’t consider the sustainability of our businesses.

It has been a volatile year. We’re still dealing with COVID. We’ve faced ongoing supply chain issues, skyrocketing raw material prices, and persistent labor challenges. With the last quarter of 2022 upon us, we’ve seen our industry correct in some ways, but now we face a new disruption: inflation. As the Federal Reserve raises interest rates to combat inflation, we’re looking at a slowing economy.

While economists debate the timing of a recession and the severity, most agree that we can expect some cooling of the market. This downturn may be a chance to come up for air and assess where you are in your business. It’s an opportunity to refocus on fundamentals that we lost sight of during the frenetic pace of the past year. As fabricators, our two most significant expenses are material and labor. As the saying goes, “Sales covers a lot of sins!” So, it stands to follow that in a time when sales may be beginning to slow, it’s crucial to get a handle on these expenses.

When reviewing your material costs, consider the impact of raw material price increases and material yield. First, regarding price increases, ensure you have a system that captures not only raw material price increases but also the impact of surcharges and freight hikes. For example, some suppliers have not only increased material costs on their price list, but some have also added temporary surcharges and changed their freight policy. These additional surcharges and freight changes can equal 15% or more — on top of the material price increases. Failure to take these costs into account can be devasting to your material cost line and, therefore, the health of your business, so don’t overlook them.

In addition to pricing, material yield substantially impacts 50 • Vol. 15 / Issue 4 • International Surface Fabricators Association

While economists debate the timing of a recession and the severity, most agree that we can expect some cooling of the market. This downturn may be a chance to come up for air and assess where you are in your business. your costs. With shortages in some categories, we are forced to work with the materials that are readily available to us. As a result, your team’s process knowledge may be tested, which brings us to labor costs. In a challenging labor market, you may have found yourself with new hires in key positions in your shop. Without clearly defined processes, this can negatively impact material yield as newer employees may not have as much experience and tend to make more mistakes.

Labor cost is often the second largest line item on a profit and loss statement. For the past couple of years, with the labor market extremely tight, fabricators have had to raise their wages to attract and retain good talent, and sometimes we hired whoever was available to get the work out the door. Now’s the time to review your staffing. Do you have the right number of people for the volume of work you have today? Are you evaluating your team and identifying who your A, B and C players are? Sometimes we let our companies bloat as we try to keep up with demand, but then we’re sluggish to condense when demand ebbs. Pay close attention to your labor cost to ensure the health of your business in slower times.

Even with the headwinds of inflation, your company can continue to flourish if you focus on the fundamentals. For additional ideas and strategies, leverage your ISFA membership and engage in the many programs and resources that can elevate and sustain your business in good times and bad. To take a deeper dive into material costs and labor challenges and discover ways to mitigate them, I encourage you to check out ISFA’s Installing Profitability podcast.