Table of contents 1.0 Executive Summary 3 2.0 Introduction and Context; the Mapping of Stakeholders and Practices .....................................4 3.0 Categorisation of Approaches – Main Tendencies and Directions .............................................5 3.1 - #1 The School-Based Approach ..................................................................................................7 3.2 – #2 The Community Approach 8 3.3 – #3 The Sports Club Approach 9 3.4 - #4 The Cross-Sector Approach 10 3.5 - #5 The Commercial Approach...................................................................................................10 4.0 A Summary Assessment of Emerging Models ........................................................................ 12 4.1 People, Places, and Practices......................................................................................................13 4.1.1 Target groups - Who Do We Attract? ......................................................................................14 4.1.2 Volunteers................................................................................................................................14 4.1.3 Local Area 16 4.1.4 Facilities - More Than Just Hardware 17 4.1.5 Equipment for Esports 18 4.1.6 Communication – Spread the Message of Your Initiative 19 4.1.7 Organisation and Leadership ...................................................................................................20 4.1.8 Activities – What Types of Activities?......................................................................................20 4.2.1 Clarify What, Who, How and Why!..........................................................................................25 4.2.2 Test Your Idea 25 4.2.3 The Relevant Competencies 26 4.2.4 Create a Board or a Formalized Leadership 26 4.2.5 Set Specific Goals 27 4.2.6 Strategize .................................................................................................................................27 4.2.7 Who is Doing What? ................................................................................................................28 4.2.8 Get Started – Move! ................................................................................................................28 4.2.9 Evaluate, Listen and Learn 29 4.3 Ethical Code of Conduct 30 5.0 Strategies for Grassroots Esports: Platforms and Drivers........................................................ 33 6.0 Scenarios for the Future Development of Grassroots esports ................................................. 36 7.0 References ........................................................................................................................... 37
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