DMU Level 5 Core Buying - Range Building

Page 1

UO Comp Shop Modern Muse AW20/21 AW 20/21

Puffer Jacket

Zara

Polyamide

KEY FINDINGS

Wide Leg Trousers

£49.99

Overall the prices at Urban Outfitters are higher than Zara and H&M. Zara and H&M prices are fairly similar with H&M being a little cheaper especially for basic products such as the joggers and sweatshirts.

Suiting Fabric

£29.99 Round Neck Sweater

Puffer Coats

7 gauge knit

£25.99

COlOUR & STYLE TRENDS

Oversize Sweater Brushed cotton £17.99

Soft Touch High Neck Top Brushed Cotton £9.99 Hooded Puffer Jacket

Mid Waist Joggers Single jersey

£19.99

Faded Sweatshirt Brush back £17.99

Polyester

£79.99

H&M

Images to the left are some of the key AW20 trends, this includes chunky knits, contrast stitching, neon colours, utility clothing, blazer dresses, and quilted garments. These trends were found on WGSN and Vogue website.

Fine-Knit Polo Neck Jumper

Jacket Dress

Joggers with Leg Pockets

Suiting Fabric

Acrylic, Polyamide, Wool & Elastane

£24.99

Loop Back

£14.99

£24.99

Puffer Jackets have been a huge trend for AW19 therefore is a must for AW20, using inspiration from all 3 stores an updated version has been created in a ecru colour, made of polyester as most of the jackets found were. Prices ranged from £50 to £120 for puffer jackets, resulting in the Luna puffer coat being priced at £89.00, an affordable price for a winter coat. High neck knits were found in all stores. As the chunky knit trend is predicted for AW20 one has been created for the Modern Muse collection made of a 3 gauge knit with a high neck priced at £42.00 which is a higher price than Zara and H&M, however, due to it being a chunky fabric this adds more of an expense. Basic styles found were single jersey or brushed cotton funnel neck tops, which are a good staple garment for layering outfit. Four were created in the key colour palette for the Modern Muse collection priced at £22.00.

Padded Hooded Jacket

Wide Cupro Trousers £34.99

Polyester

£49.99

Another style found in the comp shop was a sweatshirt, made from loop back and brush back. For the Modern Muse collection two contrast stitch and colour block sweatshirts have been made for 2020 as an updated version of this years styles. Due to the difference in fabric colours and contrast stitching they have been priced at £34.00.

Puffer Coats Oversize Down Jacket

Cotton-blend Sweatshirt

£119.99

£12.99

Polyester

Loop Back

Cozy Funnel Neck Top Brushed Cotton £24.00

Urban Outfitters Oversized Puffer Jacket Polyester £85.00

Mottled 4 Gauge Knit Jumper £48.00

Baby Rib Funnel Neck Top £26.00

Hooded Puffer Jacket Polyester & Nylon £65.00

Puffer Coats

In the Modern Muse collection there is a quilted skirt in a bio lime colour, this skirt is an updated version of the quilted skirt already found at Urban Outfitters. Due to the cost of dying the skirt its signifcant colour it has been priced at £30.00.

Pinstripe Puddle Trousers Suiting Fabric £46.00

Straight leg suit trousers are also a key trend for AW19, for the Modern Muse collection a utility version was created to bring both trends together, prices for this style ranged from £30 to £46 therefore the Sophia Trousers have been priced at £40. The athleisure trend has been around for a few years and is still continuing into 2020. Joggers are a popular style within this as they can be dressed up and down. There are two options in the Modern Muse collection that can be worn with the majority of the other garments. Priced at £34.00 due to being made of brushed cotton.

UO Ridley Quilted Mini Skirt Rayon £24.00 Les Frans Joggers Cotton - blend, Loop back £34.00

There was not many Blazer Dresses in the stores this AW19 season however, there was one style found in H&M made of suiting fabric, priced at £24.99. From the research found on WGSN and Vogue blazer dresses will be a key item for AW20, therefore a fitted grey blazer dress has been created which will only be allocated to ‘top stores’ as it will be a trial style to see the response from customers at Urban Outfitters. Priced at £32.00; a reasonable price for a dress which also has a belt attached.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.