Graphics & Branding Portfolio - Borelli by isabellaborelli

G R A P H I C S & B R A N D I N G PORTFOLIO

S A B E L L A B O R E L L I

INTRODUCTION

I strive for unique and creative solutions to design challenges, with the goal always being to exceed expectations. Concepts for branding and graphical communication are what I love doing most when working on a project. I have integrated experiential graphics with my interior design projects, taking the branding to the next level. User experience is a key consideration for my designs as well as effectiveness of messaging. In the near future I hope to be working in a graphical setting

EDUCATION BACHELOR OF DESIGN | UNIVERSITY OF FLORIDA Expected May 2023  Majoring In Interior Design EMPLOYMENT GRAPHIC DESIGN INTERN | DATA TARGETING May 2022 - November 2022  Gainesville, FL  (352) 332-2115 Designed mail pieces, pamphlets, and various printed materials for politicians and other political organizations. Experience with formatting and proofing for high-volume printing, campaign branding, and exchange between designer and client. iborelli.designs@gmail.com | (407)800-1914 | Gainesville, FL & Nashua, NH InDesign Photoshop Illustrator Revit/Enscape 2022 - Renderings Environmental Graphic Design Experiential Interior Design Brand Identity Design S K I L L E D I N: Sketching Logo Design Professional Writing FULL RESUME AVAILABLE UPON REQUEST OR VISIT Linkedin.com/in/isabella-borelli-design FOR RESUME & MORE

within marketing, branding, or experiential design.

2. 3. 9. 15.

TABLE OF

POLITICAL MEDIA DESIGN HEALTHCARE BRANDING INTERIORS + GRAPHICS

DISCLAIMER:

THE FOLLOWING VIEWS AND IDEALS SHOULD NOT BE INTERPRETED AS A REFLECTION OF MY PERSONAL BELIEFS

It is my professional policy to approach and maintain an objective personal point of view with designing and instead focus on the client and audience’s experience.

This internship was a great opportunity to build my experience and knowledge of the graphics industry, as well as learning and understanding the psychology behind messaging tactics in media. For that, I am very grateful for this experience

The candidates, campaigns, and clients I worked with were purely professional relationships and I did not personally endorse any of them. I was able to work collaboratively and effectively with all members of the company without any issue due to differences in beliefs.

I AM MORE THAN HAPPY TO DISCUSS THIS EXPERIENCE FURTHER OR ANSWER ANY QUESTIONS ABOUT IT IN RELATION TO MY EMPLOYABILITY. REFERENCE LETTERS ARE ALSO AVAILABLE UPON REQUEST. 3.

POLITICAL MEDIA DESIGN

C L I E N T B R A N D I N G: F I O N A M C F A R L A N D STATIONARY DESIGN For Us! Fiona Delivers Lowered taxes Increased education opportunities Expanded affordable housing Fiona Stands For Promises Made ➡ Promises Kept RPOF 420 East Jefferson St Tallahassee, FL 32301 RETURN YOUR VOTE-BY-MAIL BALLOT TODAY! Paid political advertisement paid for by RPOF, 420 East Jefferson Street, Tallahassee, FL 32301. RPOF endorses and urges you to vote for Fiona McFarland, Karen Gonzalez Pittman and Danny Alvarez. Approved by Fiona McFarland, Karen Gonzalez Pittman and Danny Alvarez, Republicans, for State Representative. The Local Leader Getting Real Results! Passed over $1 billion in tax cuts and added new tax holidays Increased teacher pay and expanded education opportunities at all grade levels Secured over $362 million for affordable housing Results We Can Count On! RETURN YOUR VOTE-BY-MAIL BALLOT TODAY! 8.5” X 11” MAIL PIECE 3 DELIVERING FOR SARASOTA RPOF 420 East Jefferson St Tallahassee, FL 32301 FIONA WANTS TO HEAR FROM YOU! 941-313-2367 FionaForFlorida.com Fiona McFarland Gets Results! Election Day: Tuesday, November 8 Strengthening Florida’s economy Reduced government regulations & taxes by over $1 billion Fighting for affordable housing Delivered a record-breaking $362.7 million for affordable housing Protecting our water quality & environment Secured $1.4 million for historic Spanish Point shoreline restoration Prioritizing education Delivered record education funding & pay raises for teachers F R O N T 5.5” X 11” MAIL DESIGNS 3 PROVEN LEADERSHIP Standing Up For Sarasota Navy veteran committed to serving us Dedicated parent who will put our kids first A proven leader delivering for Sarasota in Tallahassee Election Day: Tuesday, November 8 VOTE 3 3 The People-First Leader We Need FIONA WANTS TO HEAR FROM YOU! 941-313-2367 FionaForFlorida.com Fiona McFarland is member of the Navy Reserves. Use of her military rank, job titles, and photographs in uniform does not imply endorsement by the Department of the Navy or the Department of Defense. Paid political advertisement paid for by RPOF, 420 East Jefferson Street, Tallahassee, FL 32301. RPOF endorses and urges you to vote for Fiona McFarland, Karen Gonzalez Pittman and Danny Alvarez. Approved by Fiona McFarland, Karen Gonzalez Pittman and Danny Alvarez, Republicans, for State Representative. 3 A PROVEN LEADER & NAVY VET Who Will Always Fight For Sarasota Families Passed over $1 billion in tax relief for Florida families Increased per-student funding and teacher pay to the highest levels in state history Expanded healthcare coverage for pregnant women & new moms Supported Florida dads through education & mentorship programs Championed the No Patient Left Alone Act – To ensure no one is alone in a hospital, hospice, or nursing home TAKE A STAND FOR SARASOTA FAMILIES On Tuesday, November 8, With Fiona McFarland Fiona McFarland is a member of the Navy Reserves. Use of her military rank, job titles, and photographs in uniform does not imply endorsement by the Department of the Navy or the Department of Defense. B A C K F R O N T B A C K BUSINESS CARD DESIGN F R O N T B A C K 5.

Thad Altman

Dear Friend, want to express my gratitude for allowing me to serve our community in the Florida House of Representatives. It has been a great honor to represent the Space Coast over the years, and am excited to report to you on the progress we have made.

Every year, the Florida Legislature convenes for 60 days to consider policy and spending priorities for the upcoming year, and I am proud of the progress we have made for our community and state.

In the 2021-2022 legislative sessions, we tackled certain child welfare reforms, expanded educational opportunities for children of U.S. service members, regulated attorney compensation from legal proceedings related to estates & trusts, expanded aspects of acute hospital care at home, allowed counties & municipalities to regulate smoking on beaches and in public parks, and more!

Florida has met every challenge we have faced head on and will continue to do so as we work to keep our great state open and free.

I hope you will find this report encouraging, as it covers the exciting work being done to keep our community great place to live, work and raise a family. If you would like more information pertaining to these issues, please contact my office at 321-425-6179. You may also visit us at the District Office located at 1895 South Patrick Drive, Indian Harbour Beach, FL 32937.

Sincerely,

Thad Altman

P O L I T I C A L P R I N T M E D I A Commonsense Leadership That Gets The Job Done Proven Record Of Success: w $375 million for springs restoration w $3.5 million for improving Florida’s drinking water w $1.8 billion for increasing teacher salaries w Increased pay for frontline workers, like correctional officers, first responders, and law enforcement officers w Invested in infrastructure for rural communities w Secured Record Funding for Education w Expanded scholarship opportunities for Florida families Representative Clemons Has Sponsored 89 Bills That Have Become Florida Law! CHUCKCLEMONS.COM @ChuckClemeons22 Paid For By Chuck Clemons, Republican, For State Representative, District 22 Trusted, Proven Leadership “For the past 6 years, I’ve delivered results for North Central Florida. have fought for teacher pay raises, supported small business owners, and voted for record funding to protect our springs & natural environment.” CHUCKCLEMONS.COM Gilchrist County Sheriff Bobby Schultz Levy County Sheriff Bobby McCallum - Chuck Clemons Endorsed By Our First Responders PALM CARD DESIGN F R O N T B A C K PMS FOR ST. JOHNS COUNTY COMMISSION The Proven Local Leader Putting St. Johns First Paid For By Jeremiah Blocker, Republican, for St. Johns County Commission District 4 Making Public Safety #1 Ensuring Responsible, Smart Growth Protecting Taxpayer Dollars 4 4 4 JeremiahBlocker.com Republican Primary: Tuesday, August 23 PRINTED ADVERTISEMENT B A C K F R O N T “I know our best days are in front of us when we all work together. I will reach across the aisle to get things done for Florida families.” 12620 Beach Boulevard, Ste 3-185 Jacksonville, FL 32246 Paid for by Jessica Baker, Republican, for State Representative District 17. A Commonsense Leader Ready To Serve Us! Make Your Voice Heard: Tuesday, Nov. 8 Local Prosecutor Committed To Keeping Us Safe Military Wife & Mom Ready To Stand Up For Our Community Proven Leader Fighting For Commonsense Ideas Ready To Serve Florida Families FOR STATE REPRESENTATIVE COMMONSENSE PRIORITIES Vote Fighting For Our Interests Not Special Interests. Everyday Floridians First THAT PUT FOR STATE REPRESENTATIVE Fighting Inflation With Lower Taxes And Balanced Budgeting Improving Public Education And Empowering Parents Keeping Our Community Safe By Increasing Public Safety Funding Endorsed By: The Fraternal Order of Police The Florida Police Benevolent Association 8.5” x 11” PORTRAIT MAIL PIECE FOLDED MAILED NEWSLETTER

FLORIDA HOUSE, DISTRICT 52 2022 Report From Tallahassee In This Newsletter: COVER LETTER CHILD WELFARE REFORMS EDUCATION SUPPORTING OUR SERVICE MEMBERS, VETERANS, & THEIR FAMILIES PROTECTING OUR CHILDREN, BEACHES, & PARKS

Contact Information: COMMITTEE ASSIGNMENTS Children, Families, & Seniors Subcommittee - Chair Health & Human Services Committee State Affairs Committee Ways & Means Committee Health Care Appropriations Subcommittee Secondary Education & Career Development Subcommittee LEGISLATIVE STAFF Riley Cornell & Ashley Holton DISTRICT OFFICE 1895 South Patrick Drive Indian Harbour Beach, FL 32937-4377 (321) 425-6179 TALLAHASSEE OFFICE 214 House Office Building 402 South Monroe Street Tallahassee, FL 32399-1300 (850) 717-5052 CONTACT INFORMATION @RepThadAltman facebook.com/ThadAltmanFL myfloridahouse.gov SOCIAL MEDIA Official communication. Paid for at taxpayer expense. 1895 South Patrick Drive Indian Harbour Beach, FL 32937-4377 2022

B A C K C O V E R F R O N T C O V E R 2022 Report From Tallahassee Child Welfare

Supporting Our Service Members, Veterans, & Their Families Ensuring the welfare of children is one of the most important responsibilities that the state legislature is tasked with. As Chairman of the Children, Families, & Senior Committee, Representative Altman joined his colleagues to pass three meaningful pieces of legislation that will expand measures to prevent child abuse, allow for children to receive better care, and facilitate greater engagement between children and their fathers. SB 96: Child Welfare Enhances measures that are meant to prevent and address child abuse. These measures include improving the central abuse hotline, expanding the Department of Children & Families’ scope and responsibility, and requiring the Child Advocacy Center and local law enforcement agencies to take certain steps that are more direct and proactive when dealing with child abuse cases. HB 7065: Child Welfare Expands fatherhood engagement activities during pregnancy, allows for the development & implementation of the Responsible Fatherhood Initiative, provides grants to community-based not-for-profit organizations to offer certain mentorship programs, and designates June as “Responsible Fatherhood Month.” SB 7034: Child Welfare Allows for better compensation for caregivers under the Relative Caregiver Program and the Department of Children and Families. It also provides some waivers and tuition relief to children who are in the custody of the Department of Children and Families. Another priority for Representative Altman has been maintaining and expanding the world class education system that Florida has. Representative Altman is a big supporter of three education bills that will expand and improve education access for Florida students. HB 7011: Student Literacy Establishes a statewide VPK through 8th grade dyslexia screening and progress monitoring program for public school students. HB 7045: School Choice Expands school choice access to students in the state of Florida by expanding, repealing, revising, or funding the different scholarship funds and school choice programs that are provided by the state. HB 461: Florida Bright Futures Scholarship Program Student Service Requirements Authorizes paid positions to fulfill the student service requirement for the Bright Futures Scholarship, and it removes the requirement of students having to develop a plan in which they outline specific interest for their service requirement. As a member of the Florida Defense Support Task Force (FDSTF), Representative Altman maintains his commitment to U.S. service members, veterans, and their families. He believes that it is the government’s duty to ensure that those who served their country in uniform are taken care of. The following are some of the bills that Representative Altman supported to ensure that Florida’s military families are supported. HJR 1: Additional Homestead Property Tax Exemption for Specified Critical Public Service Workforce Grants additional homestead property tax exemption on all levies other than school district levies, on $50,000 of assessed value of homestead property owned by classroom teachers, law enforcement officers, correctional officers, firefighters, emergency medical technicians, paramedics, child welfare services professionals, active duty members of United States Armed Forces, & Florida National Guard members. HB 45: Educational Opportunities for Disabled Veterans Makes disabled veterans receiving federal education assistance benefits eligible to receive tuition and fee waivers in Florida. HB 429: Purple Star Campuses Requires the DOE to establish the Purple Star Campus Program. Requires a staff member to be designated a military liaison. It also requires schools and school districts to have more of a military outreach, which would entail more programs and benefits for students in military families. Another piece of legislation that Representative Altman was proud to be the prime co-sponsor for was HB 105, which will help protect our children, beaches, and parks. This bill will allow counties and municipalities to keep our beaches clean and protect children from the harmful effects of second-hand smoke by giving them the authority to regulate smoking on beaches and in public parks. While our beaches and public parks are undoubtedly some of the best and most beautiful in the country, exposure to second-hand smoke can be harmful to our children and unpleasant for someone who wants to experience Florida’s natural environment. In order to improve the experiences of Floridians and tourists alike, Representative Altman took a stand with his colleagues in the state legislature to allow municipalities and counties to regulate how they protect our children, beaches, and parks. HB 153: Interstate Compact on Educational Opportunity for Military Children Allows for more representation on the State Council on Interstate Educational Opportunity for Military Children, with one representative being appointed by the Speaker of the House and the other by the Senate President. It also extends the interstate compact which ensures that the children of U.S. service members can obtain a quality education. Education Protecting Our

I N N E R P A G E S 6.

Report From Tallahassee

Reforms

Children, Beaches, & Parks

LIBERAL LOBBYIST JENNIFER WILSON: CHAMPION OF THE LIBERAL AGENDA Jennifer Is Bankrolled By Liberals Who: - Support Abortions On Demand - Endorsed Radical Politicians Like Andrew Gillum - Begged For Spending Bills That Created Bidenflation Jennifer Wilson Can’t Be Trusted. Sources: https://www.afscme.org/ Paid electioneering communication paid for by Serious Conservatives PC 115 East Park Avenue, Suite 1 Tallahassee, FL 32301 election llol - feeling a little spicyyy House Queen Pelosi: That’s our girl! Mr. Prez Biden: Let’s gooooo! They’ll never know... ;] Rad-Gillum: Whoop whoop! Comments: JENNIFER WILSON: A LIBERAL LOBBYIST PUSHING THE LIBERAL AGENDA! P O L I T I C A L P R I N T M E D I A TEXT “REALTOR” TO 30644 Join the 16,000+ Florida Realtors® Members who already receive REALTOR® Party Mobile Alerts. This NAR advocacy texting platform offers REALTORS® a way to stay connected directly from their cell phone or other mobile device. When a national or state legislative call for action is launched, subscribers get a short text message, containing information to take action. Ask Yourself: Is Your Life Better Under Joe Biden? Joe’s Radical Agenda Has Failed America 3730 Coconut Creek Parkway, Suite 200 Coconut Creek, FL 33066 To Send A Message He Has Friends! On November 8 Paid political advertisement paid for by ABC PAC, 3730 Coconut Creek Parkway, Suite 200, Coconut Creek, FL 33066, independently of any candidate. This advertisement was not approved by any candidate. “HIT” MAIL PIECES F R O N T F R O N T B A C K B A C K POSTER MOBILE BILLBOARDS SIZED FOR TRUCKS FHRCC 1103 Hays Street, Tallahassee, FL 32301 Paid political advertisement paid for by Florida House Republican Campaign Committee, 1103 Hays Street, Tallahassee, FL 32301. The Florida House Republican Campaign Committee endorses and urges you vote for Fiona McFarland, Karen Gonzalez Pittman and Danny Alvarez. Approved by Fiona McFarland, Karen Gonzalez Pittman and Danny Alvarez, Republicans, for State Representative. NON-PROFIT ORG US POSTAGE PAID AMS 7.

P O L I T I C A L D I G I T A L M E D I A TEXT MESSAGE GRAPHICS Text Stp 2 Stp Paid electioneering communication paid for by Realtors® Political Advocacy Committee VOTE Paid for by Idaho REALTORS® PAC Has Delivered For Our Community! A Penny For Pasco Means: New Schools, Renovations, & Technology Fully Funding Our Public Safety & Transportation Infrastructure Conserving Our Environment On Public Lands Investments In Business Development, Job Creation, and Technical & Vocational Training Find out more Penny4Pasco.com Txt Stop2Stop THE IDAHO CHAMPION FIGHTING FOR US! Paid for by Idaho REALTORS® PAC A Penny For Pasco Means: New Schools, Renovations, & Technology Fully Funding Our Public Safety & Transportation Infrastructure Conserving Our Environment On Public Lands Investments In Business Development, Job Creation, and Technical & Vocational Training The Penny For Pasco Keeps Our Community Prosperous & Thriving! To Protect Our Quality Of Life! Find out more: Penny4Pasco.com Txt Stop2Stop VotingYES on the school Referendum means: Competitive pay to recruit & retain teachers Improving school safety Expanding extracurriculars Increasing graduation rates Paid For By Realtors® Issues Mobilization Committee 8.

PROJECT INFO:

COMPLETED FALL OF 2022 | CANCER CARE FACILITY IN TENNESSEE

This was a group project completed by myself and 5 other individuals. Our concept and overall vision was a collaborative effort, however, the branding elements seen here were designed and created solely by myself. I chose to stylistically render the floor plans to match the overall brand we were trying to sell and those have also been included to demonstrate a different kind of graphic design. Our concept for this care facility was to blend hospitality and healthcare, creating a luxury environment in which patients could feel like they were receiving the best treatment possible. We chose to name our facility “The Refined Care Clinic” or “RCC” for short.

B R A N D I N G P R O C E S S W O R K

HEALTHCARE BRANDING

L O G O & N A M E 11.

B R A N D I N G G R A P H I C S 12.

R E N D E R I N G O F F L O O R P L A N S 13.

I N T E G R A T I O N T O I N T E R I O R D E S I G N 14.

INTERIORS + GRAPHICS:

PROJECTS RANGE FROM FALL 2021 - SPRING 2022 | UF COURSEWORK

As an interior design major, the main focus on my coursework has been on designing interior spaces. Whilst completing these projects, I became aware of the concept of branding and learned how to apply it to interior design. In several instances, I took it upon myself to create and design different graphics that communicated the branding of the project.

For some projects, I had complete control of the brand and could develop it from scratch. Other projects involved an existing brand, and I had to do my research to develop a project which fit with that brand. All of these projects were completed individually.

MY COMPREHENSIVE INTERIOR DESIGN PORTFOLIO CAN BE VIEWED AT: issuu.com/isabellaborelli/docs/borelli_interiors F I R

G O

“B O R E L L I D E S I G N S” 15.

S T L O

INTERIORS + GRAPHICS

Located in Gainesville, FL, The Flying Saucer is inspired by retro futurism, and provides diners with an “out-of-this-world” experience! Made-up/original concept.

D E S T I N A T I O N R E S T A U R A N T

ICONIC CENTURY TOWER PROMOTIONAL MATERIALS INTERIOR BRANDING APPLICATION 17.

UF’S

Given a name and a market sector, my concept for NEXT was based on principles of biological anthropology. The tag line I created was “Celebrate the Human Body.”