PLURAL PROMOS

Ensuring guests get the best value for their money promotes a better guest experience overall. With this in mind, the BRMS Combinability Grid, which drives our Promotions capability, has recently been enhanced to allow more promotion creation with fewer promo definitions. Additionally, the Grid can now accommodate the combination of 8+ promos, eliminating a longstanding bottleneck. This enhancement enables both brands to create better promotions, just in time for Cyber Week and the peak booking season. The Revenue Management teams are hopeful for a strong return from these upgrades.

Celebrity aims to leverage a wider array of combinable promo sets as well as more Non-Refundable Promotion (NPR) combinations, especially for Targeted Offers. Royal can now leverage additional promo combinations, Bonus commission increases for Travel Agents, and the upcoming Island Hop promo in combination with other key promo categories like Casino Rates, and Travel Agency Friends & Family. Revenue Management strategies are now better positioned to optimize revenue while reinforcing the guest ability to get the best value possible throughout the booking journey.