HELLO & WELCOME TO MY WORLD PORTFOLIO 2021
BUILDING UNIQUE BRANDS IS WHAT I LOVE! Every company, NGO or institute started with an idea and a story, I am here to visualize that story step by step and to help you make your idea become reality. As strategic designer and art director, I help companies and organizations that are in transition. Together with a great team of high-end independent professionals, I develop complete brands with the main focus on sustainable brands. I love to collaborate because I believe that we can make the world a little bit better together. The more complex the issue, the bigger the challenge to improve a new way of thinking in creating high-end solutions for our clients, their community, and their environment... Key: Strategy, Branding, and Corporate design
WORK
SOUL WATER
A GREENER PLANET TOGETHER
Soul Water was born from the idea that everyone should be able to enjoy good quality tap water. They create sustainable solutions when tap water is not available and offers an alternative against plastic PET bottles worldwide. Starting with offering aluminum cans which are eternally recyclable, and with customized stainless steel water bottles to take from home. As a social enterprise, Soul Water supports two NGO’s by donating 10% of the turnover of each sold can. The NGO’s are Just digit and the movement on the ground. As art director, I developed their brand book, corporate identity, photography, and all online communication items like the website and online social media campaigns. I did this closely together with the founder. Soulwater is a social brand that puts purpose before profit!
ALLEEN TALENT TELT! SOCIAL CAMPAIGN FOR EMPLOYEES WITH DISABILITIES In a world where too many talented people with disabilities are excluded from the labour market and where companies are asked for a social return on investment, a quota was created for an inclusive labour market (with a fine as a sanction). VNO-NCW, together with its members, lobbied for the use of a voluntary agreement to create 100,000 jobs for people with an occupational disability so that a quota or fine is not necessary. For this challenge, I helped set up a campaign in which various expressions online and offline called on all employers within the Utrecht region. A toolkit was also developed with which various organizations in Utrecht could easily organize an event in the relevant campaign style. Concept: Only talent counts. It’s not about what you look like, it’s about the unlimited talents you have.
MEDI FELLOWS A NEW WAY TO CONNECT AND ENGAGE WITH MEDICAL MINDS FROM AROUND THE WORLD. ​ Medifellows is a new social media platform based in Capetown. Medifellows helps doctors stay connected with like-minded individuals. I developed a concept: connecting the dots. Based on atoms & molecules. I wanted to create a look that is systematic, scalable and simple. The identity is based on one grid and all elements (dots) are placed on that grid. Inside this grid the magic happens. Within this system we can create several shapes, numbers and the whole alphabet. This leaves space for further personalisation and customisation of stationary assets like business cards, brochures and animations.
HELLO FELLOWS READY TO KISS SOME DOTS?
Sub logo’s by playing with the grid
The design system
A systematic formlanguage combined with all the elements
EVOKE
FROM CONTRACTOR TO TECHNOLOGY COMMUNITY
Evoke is a Dutch secondment agency specialised in technological talent. The competition on that market is big and representing the very best talents is essential for that market. QUESTION: How to become the biggest secondment agency specialised in technology representing the best technological talent? ​ADVISE: With Total Identity we advised them to become a community for technological talent in order to attract those talents from university OUTPUT: We developed a young brand: less corporate than it’s competitors, geared more towards a youth market. A brand with a recognizable own opinion. A brand that makes it clear from the start: You are important. You make your own choices, Evoke guides you in your way to the top.
BORROW A BRAND CIRCULAR BUSINESS CLOTHING Borrow a Brand makes rental the norm within the fashion industry by making beautiful, quality clothing affordable and available to everyone. Borrow A Brand stands for quality and consciousness. Here you can only find A-labels for women who are taking their careers seriously. If you want to be an A you have to wear top-notch quality labels. They are well made from the finest fabrics, ecologic and by upcoming designers. As a member, you have always excess to a wide collection of A-class quality brands. Together with the team of Hustle and Heart, I developed a concept and their logo.
PARLEY / ADIDAS Parley is an organization that works against plastic marine pollution. As a diver I have to deal with this every year and it is wonderful to see that Parley actually brings change by collaberate with multiple companies. Parley has, among other things, entered into a partnership with Adidas. For the Adidas / Parley Ocean Collection I developed a few campaign images as free work to immerse myself more in this collaboration.
CLEAN WATER
JOIN THE CLEAN BAGAGE
THE OCEAN
CLEAN UP
MOVEMENT
CLEAN FOOTPRINT
SURFANA
DO YOU READ SURFANA?
This concept is based on a very old but smart way of communication. The egypts adored their gods and made amazing structures full with hieroglyphics. This was their language to their gods. To communicate this lifestyle I created a Surfana language. This language excists out of icons and signs. You can find these signs on all the items of the Surfana festival. The whole Identity is made in a woodcarf style. This was the first technic how the surfboards were decorated.
BOLDLY GO For the new consulting market, BOLDLY GO INDUSTRIES, we have designed and implemented a scalable, digital brand design within just three months. The start-up incubator BOLDLY GO INDUSTRIES has emerged as a new company from the strategic development of the BTEXX Group. To communicate adequately in different channels, we used clear, minimalistic basic components and a dynamic, eye-catching key visual that forms the basics for the brand. For this Start-up, Wir design and BOLDLY GO INDUSTRIES developed the website and company presentation.
WE ARE TELESCOPE When you start to focus, magic happens! Combining two worlds will give you deeper insights. Telescope is a young advertising agency in Amsterdam specialized in online campaigns. They look beyond the question and use science for this. As far as Telescope is concerned, creativity can’t work without science. ​QUESTION: We need a new identity with our new name. RESULT: For Telescope I have developed a complete black & white identity. The concept is based on a focussed and unfocused world. When you combine these two worlds and their characteristics, respective qualities are positively enhanced and magic will exist. The identity consists of a slanting play of lines based on the number of degrees.
CEGEKA - RECRUITMENT CAMPAIGN The perfect match Finding a job is no problem for a IT person. Finding the job that really suits you is against that. . . that is quite a challenge. That is why we have set up a completely new platform based on Tinder. You make your profile based on your work experience. And you supplement that with your wishes for the future, in broad lines such as Tinder. Then ICTinder from Cegeka looks for the best “partner� for you.
COLLEGEHOTEL ALKMAAR
SERVICE FROM A TO Z
The Collegehotel is a 3 star hotel, located in Alkmaar. This hotel used to be an old school build entirely in the famous Amsterdamse School architecture. ​ QUESTION: We want an identity with a high-end look & feel, a clear attractive website with a simple but effective booking system and a fitting concept for our interior. ADVISE: Turn your visitors into loyal guests by giving your guests more than just a room. Deliver a 5 star hotel experience with an A to Z service. RESULT: I developed a new service package and created an high-end identity that’s clear and sober with a wink to the old days Together with the owner we decorated every room and public space with a school minded styling of the twenties.
website cards
shampoo
BRANDING PASS UNLEASH YOUR 360 STRATEGY... Branding Pass is a marketing agency from Paris with a focus on airports and aviation. Together we approach companies specialized in aviation. I was involved with multiple projects and pitches like the pitch of Bahrain airport and a campaign for Biaritz airport.
campaign
INVITATION 4 YOU
INSPIRATON
cover summary
BRANDING PASS, A SMALL AND NIMBLE BOUTIQUE AGENCY Well, we did think about it... HEADQUARTERED IN PARIS IS CELEBRATING ITS 2ND (AND A HALF) ANNIVERSARY. WE THOUGHT ABOUT FLYING YOU but instead, we revamped our website. It may be a little less fun, but this way you don’t have to take time TO A PARTY IN AN EXCLUSIVE CAFE ON THE LEFT BANK, away from your job. AND, it will give you a bit more WITH POOLS FILLED WITH CHAMPAGNE, RUNWAY MODELS, insight into what we do. AND FINE FRENCH PASTRIES. SOUND GOOD??? www.brandingpass.net
banners summary
annual report Parking Parking Parking
+33 (0) 5 59 43 83 32
parc.auto@biarritz.aeroport.fr
Tarifs/Prices/Tarifas
P0
P8
P2
P3
30 mn gratuites/free/gratis 1 jour/day/día
13,00 €
12,00 €
2 jours/days/días
21,00 €
20,50 €
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3 jours/days/días
29,00 €
27,90 €
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facebook campaign
10,00 €
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35,70 €
30,60 €
5 jours/days/días
45,00 €
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36,90 €
6 jours/days/días
53,00 €
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43,20 €
7 jours/days/días
61,00 €
59,10 €
49,50 €
8 jours/days/días
69,00 €
66,90 €
55,80 €
9 jours/days/días
77,00 €
74,70 €
62,10 €
10 jours/days/días
85,00 €
82,50 €
68,40 €
Abonnement/Subscription/Suscripción Trimestriel/Quaterly/ Trimestral
315,00 €
315,00 €
220,00 €
Semestriel/Biannual/ Semestral
600,00 €
600,00 €
450,00 €
Annuel/Annual/Anual
980,00 €
980,00 €
830,00 €
1h00 2h00 3h00
2,00 € 3,50 € 4,50 €
Au-delà de 3 heures, 7,00 € par heure supplémentaire. Beyond 3 hours, 7,00 € per additional hour. Más alla de 3 horas, 7,00 € por hora adicional.
Programme des vols hiver 2014/2015 Winter flight schedules 2014/2015 Programa de vuelos invierno 2014/2015
Tarif applicables du 1er avril 2014 au 31 mars 2015, pouvant être soumis à modification sans préavis. Prices available from 1st april 2014 to 31th march 2015, wich may be subject to change without notice. Tarifas aplicables del 1er de abril hasta el 31 de marzo 2015, se puede modificar sin previo aviso. Loueurs Rental Car Alquiler de vehiculos
Terminal Commercial Passengers Terminal Terminal para los pasajeros
Terminal Aviation d’affaires Business Aviation Lounge Terminal aviación privada
Bayonne N10
campaign
En cas de dommage du véhicule, l’aéroport ne sera pas tenu responsable Vehicules owners park at their own risk El aeropuerto no se hace responsable de su vehículo en caso de daño ocasionado.
Suivez-nous sur
BAHRAIN INTERNATIONAL AIRPORT WELCOME CAMPAIGN - FEELS LIKE COMING HOME Acting as advocates of the devil we tend to think that the B.I.A. doesn’t have a distinctive or strong USP. That’s why we like to suggest a more emotional approach. Focused on a feeling instead of a instrumental property of the airport. With this approach we also create a possibility to communicate about the country of Bahrain. Given this starting point we tried to imagine which positive emotions Bahrain could evoke by it’s potential visitors. This is how we see it: - Bahrain (and it’s airport) is a very hospitable country that gives you a warm welcome. - It’s reliable and it offers it’s guests and inhabitants comfort and safety. - It’s a small island, a small community, therefore it offers intimacy. Consider this and you can say that Bahrain gives you the same feeling like coming home. It may not even be your home, but it will give you the same feeling.
PITCH
Welcome campaign proposal for the new airport of Bahrain
Campaign logo with space for slogan
key visuals
VOITH
ALWAYS ONE STEP AHEAD
Voith offers innovative digital solutions and services for the industrial market worldwide. They ensure that this market goes from 2.0 to 4.0 through their services. ​ PITCH QUESTION: Develop a scalable identity which is ready for the future RESULT: With Wir Design based in Berlin, we pitched a new strategy and identity for Voith, we focussed on a scalable design system. This concept is about the intelligence behind the solutions. The solutions they offer are driven by an ever-changing market. We use the aesthetic of the new human-machine interaction to visualize Digital Solutions in an inspiring and progressive way. ​CONCEPT: Our concept was to visualize processors in the IoT as an organic being, kind of a artificial intelligence/ lifeform and use the aesthetic of this new human-machine interaction to visualize digital solutions in an inspiring and progressive way.
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