JUST RESULTS PROPERTY
7 THINGS
TO THINK ABOUT AND RESEARCH BEFORE CHOOSING YOUR AGENT !
When it comes time to sell your property there are so many things that you will need to think about. Choosing a Real Estate agent should be an easy one however with all the conicting information out there it can become very confusing. In this short E-Booklet we would like to give you 7 things to look for in your agent that will help you smoothly through the process.
DO THEY HAVE TESTIMOINALS FROM THEIR PAST CLIENTS ?
Property is one of the biggest assets that you can purchase in your liftime. To put the sale in the hands of someone that says that they have had recent success and yet no solid client back up is crazy. If they can not show you ask them to provide 3 names and numbers of their past sales to speak with.
1
DO THEY HAVE A STRATEGY AROUND CULTIVATING BUYERS ?
The buyer is a very important part in the selling process as without them there will be no sale. In the agents presentation they should be able to show you a list of buyers that they have that would be suited to your property. A lot of agents will try to give of the perception of having buyers however when asked to produce cannot provide.
2
DO THEY UNDERSTAND MARKETING AS OPOSED TO ADVERTISING ?
Marketing and advertising are 2 different things and yet can get confused. Advertising is simply the method in which to locate a buyer and marketing is something that will create further extra value in the buyer’s eyes when the buyer is already found. When you are presented with expected costs question how is this going to add value to your sale price?
3
CAN THEY DEMONSTRATE COMPETANCY IN NEGOTIATION ?
Every agent will tell you they are a good negotiator however can they back it up when asked? Ask your agent to demonstrate to you how they negotiate and the key components that they will use when moving a buyer on price. Ask them to explain a scenario and how it worked.
4
DO THEY PRESENT YOUR PROPERTY AT BEST ?
It is very important that you shop your agent before selecting them. Go through the open homes of the agents on your shopping list to see how they present the property and engage with the buyers. See how you are followed up and interacted with so you will know that you are making the right choice.
5
WILL THEY WORK TOGETHER ON SELLING YOUR PROPERTY ?
When selecting an agent are you getting the backing of the full agency? You will be able to see this straight away as generally agents with mobiles and photos of them on their sign are a one-man band within a brand.
6
DO THEY UNDERSTAND MARKET VALUE ?
Any agent that is focused more on trying to price your home based on comparable sales does not understand Market Value. You will know this if they start the presentation by trying to compare your property to others. Market value is something that can be leveraged. With an agent that understands this comparable value is irrelevant.
7
Thank YOU so much for taking the time out to read our short E-book about choosing an agent. This should make the decision an easy one so you can get on with what ever that next journey is.
Our website:
www.justresultsproperty.com.au 07 3420 5468