THE GOODS: Paint

PLAYS WELL » together

In a fatigued world where people are looking for nurturing and comfort, paint companies have presented colour palettes that turn the home into a big hug. Aegean Teal |

BENJAMIN MOORE

“Even before the pandemic hit, Canadians were longing for more simplicity and restfulness after decades of overstimulation and overconsumption,” said Mitsu Dhawan, PPG marketing manager, Dulux Paints by PPG. “The coronavirus strengthened consumers’ cravings for a slowed-down lifestyle, where human connection and mental and physical well-being are priorities.” The Be Well collection features three main hues infused with soft, nostalgic neutrals: Transcend, a mid-tone sandy brown; Big Cypress (shown), a shaded ginger with persimmon undertones; and Misty Aqua, a watercolour cerulean blue.www.ppgpaints.com This blue-green shade is the 2021 Colour of the Year and according to the company began in the kitchen, where home-life is centred. “The colours we surround ourselves with can have a powerful impact on our emotions and well-being,” said Andrea Magno, Director of Colour Marketing & Development. “Aegean Teal and the corresponding Colour Trends 2021 palette express a welcoming, lived-in quality that celebrates the connections and real moments that take place within the home.”

Be Well | DULUX

www.benjaminmoore.ca

2021 Colours of the Year | VALSPAR For Valspar, it is not one but 12 “livable shades” that represent 2021, blending “home improvement with self-improvement,” says the company. “Our homes have become offices, entertainment centres and classrooms,” said Sue Kim, Valspar Colour Marketing Manager. “These lifestyle changes coupled with a surge in DIY home activity helped guide our selection of a range of colours that can not only transform your space but also elevate your mood.” www.valsparpaint.ca

2021 Colour Trends |

FARROW & BALL

This paint brand sees the year ahead in four hue groups shaped by the new needs of the home: Rich and Warm; Clean and Timeless Blues; Natural Greens (shown); and Earth Colours, as identified by Colour Curator Joa Studholme, who sees a move away from dark charcoals and blues and towards the warmer colours of nature.

www.farrow-ball.com

Fresco and Marrakech |

PURE & ORIGINAL

While exploring different suppliers of lime-based paints, the Montréal-based importer and retailer Ramacieri Soligo was impressed by Pure & Original, a family-owned Belgian company that makes natural, sustainable and environment-friendly paints in rich natural pigments and range of finishes. Two collections caught Ramacieri Soligo’s attention: the streaked or cloudy effects of Fresco, depending on brush motions during application; and the matte-concrete or soft tadelakt appearance of Marrakech (shown), based on a blend of lime and plaster.

www.ramacierisoligo.com

Ready to Roll (RTR) | PREMIER Available at Canadian Tire, RTR is Canada’s first ever “paint in a bag” that comes engineered with an easy-to-carry handle, built-in spout and easyopen screw cap. RTR’s pre-mixed paint line offers 14 colours, spanning neutrals like Eggshell and Latte to bolder ones like Poppy and Fresh Juice .

www.canadiantire.ca

Emerald Designer Edition |

SHERWIN-WILLIAMS

This launch isn’t so much about colour as finish. Formulated to enhance their existing Emerald line of paints, the new UltraWhite Base allows for brighter whites, excellent coverage, and a new gloss sheen for better finishes on trim, cabinets and doors. “Emerald Designer Edition is self-priming and provides excellent washability and protection against burnishing for lasting colour and sheen,” says Rick Watson, director of product information.www.sherwin-williams.com