Beauty Banks’ useage up

The Beauty Gift Appeal was launched in partnership with Superdrug and Beauty Banks in December 2022 to help people living in hygiene poverty

Last Christmas, Superdrug and long-term charity partner Beauty Banks launched ‘The Beauty Gift Appeal’ encouraging those that could, to donate beauty and hygiene gifts to those that need them the most. The high-street brand and charity are now calling on people to donate any spare health and beauty gifts that they received to the appeal to help those living in hygiene poverty, as the charity expects to see higher than ever usage of their services over the coming months.

Beauty Banks saw an unprecedented increase in the need for donations throughout 2022, with usage up 80% compared to other years. It is estimated that up to eight million people could be living in hygiene poverty this winter, with an extra 320,000 people using food banks this year. And Beauty Banks have already seen an uplift in demand compared to this time last year.

Anyone wishing to donate any unused gifts or toiletries to the appeal can do so by dropping any gifts or hygiene products to a ‘Beauty Spot’ donation point in their local Superdrug store, with over 100 locations across the country.

Sali Hughes, Beauty Banks co-founder, said, “We all know that the current cost of living crisis has hit people really hard and that hygiene essentials are urgently in need. We would ask that anyone that has any unwanted gifts this year to please donate to The Beauty Gift Appeal. We already saw the demand for help rise by 80% last year and our expectations are that needs will be even greater this year.”

Jo Jones, Beauty Banks co-founder, adds, “The organisations we support are under immense strain. They need more products, as they’re supporting more and more people than ever before, and they’re requesting donations more frequently because, of course, hygiene items run out. We rely on the generosity of individuals and companies like Superdrug to enable us to do what we do. It’s thanks to them we can support people in need to ensure no-one has to suffer the indignity of being unclean.”

Simon Comins, Chief Commercial Officer at Superdrug, said, “Customers that have any health and beauty gifts or products they’d like to donate can drop them in one of our 100+ collection points in Superdrug stores across the country. All donations will go to Beauty Banks to help support those in need during these challenging times.” n You can find your local Beauty Banks store at: www.superdrug.com/storefinder#search-stores