Best Irish Pharmacy Brand

Irish brand Active Iron won the category for Best Irish Pharmacy Brand.

Active Iron is an iron supplement with a groundbreaking new method of delivering iron. Active Iron is clinically proven to increase iron levels by 94% whilst helping to avoid the common side effects of iron. Women living with low iron levels is a global problem affecting 1 in 4 women, with monthly periods being the leading cause of iron loss worldwide. For this reason, Active Iron are focused on supporting women’s health and supplement needs across Ireland through their campaign ‘Better Days. Period’. Active Iron is now recognised as a leading iron supplement in Irish pharmacy as they continue to put Irish women’s health needs at the heart of their brand campaigns.

In an increasingly borderless world, many consumers are favouring Irish pharmacy brand products. Research has shown that a brand’s country of origin can be as important as other purchasing criteria such as price and quality with many Irish pharmacy shoppers wanting to support local businesses, finding local more trustworthy and more attuned to their needs and wants.

“Active iron is a really brilliant Irish product. As a Pharmacist, I am very proud to be able to recommend such an iron supplement that has undergone extensive research at Trinity College and the everyday request for this product is a testament to the work that Solvotrin Therapeutics have put into this. The efforts to continuously engage in research post-launch of the product has to be recognised and the platform for HCPs as well as a user-friendly website for their target audience shows that they are prepared to go above and beyond to meet the needs of their customers.”

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