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THE INTERNATIONAL BANKER

theinternationalbanker.com | media and press kit 2013


THE INTERNATIONAL BANKER

THE ROLE OF MOBILE TECHNOLOGY IN GLOBAL FINANCE THE BIG DATA SECURITY CHALLENGE INTERNATIONAL FINANCIAL CENTERS

theinternationalbanker.com | media and press kit 2013


THE INTERNATIONAL BANKER | MEDIA AND PRESS INFORMATION 2013

8 PRESS KIT CONTENTS 9 BANKING AND FINANCIAL SERVICES Find out more about The International Banker.

11 COUNTRY READERSHIP Discover which countries our audience reside in.

13 TRAFFIC STATS Explore the traffic stats and flows for The International Banker.

15 INDUSTRY READERS Find out who, where, why and how our audience use us.

17 E-MAIL MARKETING SYSTEMS Digital goes much further than print. Find out how The International Banker e-mail marketing machine works.

19 DIGITAL FORMATS Educate an audience that has a demand for your services with feature rich content.

21 RATE CARD Rate card, programs and payment details.

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Latest Stats and Performance //////////////////////////////////////////////////////////////////////

See how THE INTERNATIONAL BANKER is performing as a digital media on the internet

Worldwide Readership Breakdown Research who when where why and how THE INTERNATIONAL BANKER gets read each day

Increase your companies online influence and develop a solid digital marketing campaign


THE INTERNATIONAL BANKER | MEDIA AND PRESS INFORMATION

A L W AY S O N BANKING AND FINANCIAL SERVICES INDUSTRY NEWS WELCOME TO THE INTERNATIONAL BANKER MEDIA PACK AND PRESS KIT 2013 8

T

he International Banker is an internet based news service that delivers a wealth of daily international banking and financial services industry news. Educating at an industry and government level, The International Banker is an always-on, digital news service for worldwide banking and finance professionals, who need to understand the impacts of Banking and Financial Services, policy, regulatory, and legislative developments. Trusted by Global Ministers, CEOs, CFOs, CIOs, Treasurers, Investors, Bank Governors, IFA’s, Brokers, Intermediaries and everyone in between, to produce regular quality driven Banking and Financial Services

industry intelligence, The International Banker has 9 quickly carved out an excellent position within global banking media. With readers in over 50 countries, The International Banker is a flexible, content driven digital media, reaching further than traditional print, faster.The International Banker delivers a firm focus on all aspects of the business including mobile banking, big data, network security, offshore banking, cyber security, international financial centres, information technology, transaction banking, expatriate banking and finance, markets, insurance, risk, mergers, acquisitions, executive movements bancassurance and much more. v


“Over 60% of our readers are actively involved in purchasing decisions”

8 NEWS WITH STYLE


THE INTERNATIONAL BANKER | MEDIA AND PRESS INFORMATION 2013

i

COUNTRY READERSHIP

TOP 10 USA

13

China

9

Russia

9

India

8

Germany

7

France

6

Canada

5

Brazil

5

Australia

5

UK

4

Total Mauritius Chile

01 USA

06 FRANCE

02 CHINA

07 CANADA

03 RUSSIA

08 BRAZIL

04 INDIA

09 AUSTRALIA

05 GERMANY

10 UK

66%

Hong Kong Spain Turkey Indonesia Netherlands South Africa Switzerland Ireland Luxembourg Austria UAE Italy Czech Republic Argentina Kenya Greece Israel Malaysia Saudi Arabia Denmark Hungary Belgium Cyprus Malta Mexico Bahamas Thailand Pakistan

The geographic reach of The International Banker is unrivalled with global decision makers reading daily, from the most exciting markets. As we push our news out, we pull readers in, utilizing technology like e-mail marketing, search engine optimization, LinkedIn, Twitter and related digital media campaigns. v

“Hitting the hottest developed and emerging markets on the planet. Anyone with an internet connection may access The International Banker”

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THE INTERNATIONAL BANKER | MEDIA AND PRESS INFORMATION 2013

TRAFFIC STATS

i 30000

120101

25000

Unique Readers May - Oct 2013

20000

15000

10000

5000

MAY

UNIQUE READERS MAY JUNE JULY AUGUST SEPTEMBER OCTOBER

19135 16018 15803 15781 23844 29520

TIME ON SITE* 0-30S 30S-2M 2M-5M 5M-15M 15-30M 30M-1H

* May 2013 - Oct 2013

JULY

AUG

NO. OF VISITS MAY JUNE JULY AUGUST SEPTEMBER OCTOBER

11% 23% 34% 17% 9% 6%

41% 22% 12% 11% 9% 3% 2%

CHROME IE FIREFOX SAFARI OPERA UNKNOWN

SEPT

OCT

NO. OF HITS 33003 32573 33583 32616 52568 56588

BROWSER TYPE*

REFERRING SITES* DIRECT LINK GOOGLE ASK YANDEX AOL YAHOO UNKNOWN

JUNE

44% 26% 11% 7% 3% 9%

MAY JUNE JULY AUGUST SEPTEMBER OCTOBER

701932 474570 837640 733946 1956521 1303438

OPERATING SYSTEM* WINDOWS MAC LINUX BLACKBERRY UNKNOWN

80% 10% 5% 3% 2%

“68% of our readership hold a C-Suite job title” Due to the digital nature of The International Banker platform, we know no boundaries in reach and usage. We have no issues with postage, no copy deadlines (as such), no waiting around for the post to arrive. We publish news as it happens, from where it happens, meaning global financial services professionals keep up-to-speed and one step ahead in real-time. v

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!!!!

GET A PREMIUM BUSINESS PROVIDER DIRECTORY LISTING IN THE INTERNATIONAL BANKER

ACCOUNTANCY ASSOCIATIONS BANKS & FINANCIAL INSTITUTIONS CORPORATE SERVICE PROVIDERS EDUCATION & TRAINING GOVERNMENT LAW AND LEGAL INSURANCE INVESTMENT FIRMS MEDIA TECHNOLOGY VENDORS

NEWS THAT TRAVELS AS FAST AS YOUR INTERNET CONNECTION

Featured in trending news on


THE INTERNATIONAL BANKER | MEDIA AND PRESS INFORMATION 2013

i

INDUSTRY READERS

S

ince 2011 The International Banker has built strong worldwide respect and support from the banking and financial services industry. October 2013 saw our biggest month yet, with nearly 30000 individual unique users logging on.

What’s important when looking at stats? In our opinion Hits is not a very accurate measurement in the web world. This is because the bigger the web page, the more hits one user logging on just once, may generate. v

ACCOUNTANCY -6% ASSOCIATION - 2% BANKS & FINANCIAL INSTITUTIONS - 41% CORPORATE SERVICE PROVIDERS - 9% EDUCATION & TRAINING - 2% GOVERNMENT - 8%

LAW AND LEGAL - 4% INSURANCE - 6% INVESTMENT FIRMS - 14% MEDIA - 1% TECHNOLOGY VENDORS - 5% OTHER - 2%

CHAIRMAN, CEO, PRESIDENT, MD, CFO - 32% CIO, COO, SVP, EVP, CMO, VP - 36% IS.IT/MIS/DP - 21% OTHER - 11%

The International Banker serves both inbound and outbound markets utilizing push and pull digital marketing techniques. Speak to us today to find out how this may benefit your business.

FEATURES

FEATURES

FEATURES

List your company

Submit regular

Increase your

in the provider

news and

companies online

network directory

educational articles

influence and drive

INBOUND: TRAFFIC GENERATED BY READER 15 HABBITS, GOOGLE, LINKEDIN, TWITTER AND MORE. OUTBOUND: DEDICATED E-MAIL MARKETING CAMPAIGNS TO OVER 20000 EXECUTIVES.

“71% of our Global readers have taken actions during 2012 as a result of contents read on The International Banker platform”


THE INTERNATIONAL BANKER | MEDIA AND PRESS INFORMATION 2013

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EMAIL MARKETING SYSTEMS 8

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REACH OVER 20000 PROFESSIONALS IN A FEW CLICKS

Y

ou can now carry out digital marketing campaigns utilizing The International Banker internal database. Standing at 21,192 individual records, The International Banker marketing database is a definitive source of contacts for the global banking and financial services industry. Recognizing the 100% importance 75% of quality big 50% data in a digital 25% NA

ME

EU

as

ric

e Am

C PA IA

AS

32% CEO

world, The International Banker has spent the last 2 years building, cleaning and developing the database, meaning we know the right people, in the right places, at the right time. As an opt-in database the audience wants to receive the best banking and finance industry information, whilst having key needs and business requirements for your solution offering. Speak to an International Banker sales rep today, to find out more. v

24% CIO

21% IFA

12% CFO

7% GOVT

4% Other


THE INTERNATIONAL BANKER

THE ROLE OF MOBILE TECHNOLOGY IN GLOBAL FINANCE THE BIG DATA SECURITY CHALLENGE INTERNATIONAL FINANCIAL CENTERS

theinternationalbanker.com | media and press kit 2013


THE INTERNATIONAL BANKER | MEDIA AND PRESS INFORMATION 2013

DIGITAL FORMATS News

Interviews

Case Study

Directory

digital branded journalism

Digital Media Travels Further and Faster

T

he International Banker takes a content driven approach to client marketing programs and provides the most up-to-speed news dissemination services and features.

one-to-ones serve as an excellent platform to land your personal bio on the desks of thousands of industry decision makers. The interview format is where you lay claims about business capability, strategy and development. This Display Advertising format provides interest for Create mindshare, market share, everyone, your fellow C-Suite targeted web traffic and qualified Executive readership, enjoy the enquiries with a premium position view from the top the most. f ront page display banner advertisement. Land your brand Case Studies on the desk of the most important Case studies and technical papers Industry and Government decision may demonstrate in real -time makers. and real-results your companies core capabilities, whilst backing Branded Content up claims made in the interviews. Run your display advertising along Publish third party quotes and side highly relevant industry success stories whilst painting a content for maximum effect. Take fully considered picture of the key advantage of the quality news issues your solutions can solve. stream and be seen where your customers expect to see you. News and PR A steady stream of well written Interviews news and PR can provide important Executive C-Suite Interviews and timely information to your

customers. New appointments, mergers and acquisitions, new market news, client retentions, new business, new offices and much more. Other benefits of PR include SEO, Back Links and Meta tagging: all of which help boost your web site ranking in search engines like Google and Yahoo. Videos Internet users now demand multi sensory media formats like video and flash presentations. If you have produced a corporate video, and invested in the production, make sure it is hosted on leading industry news websites like The International Banker. v

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Reporter m Kristina Kellstro Photography Isaac Morrison

Global Date Summer 2013

LOCATION

How did you find us? The same way your potential and present clients are finding us

ADVERTISE HERE INCREASE ONLINE INFLUENCE DRIVE TARGETED WEB TRAFFIC ENGAGE MILLIONS

THE INTERNATIONAL BANKER


THE INTERNATIONAL BANKER | MEDIA AND PRESS INFORMATION 2013

RATE CARD

Feature

Publisher

Microsite

Provider +

Premier

Advanced

Banner Front Page

r

r

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a

Banner News Page

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Press Release with Logo

10

12

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Unlimited

Front Page Slide Show Promo

r

a

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a

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A4 Advert E-Magazine

r

r

a

a

a

Interviews with front page photo

r

2

3

4

Unlimited

Company Microsite

r

a

a

a

a

Articles and Case Studies

r

3

4

6

Unlimited

Meta Keywords and Description

a

a

a

a

a

Content Syndication

a

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Social Media Share

a

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Back links and Hyper Links

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$2199

$3959

$5759

$9759

$13597

12 Months

12 Months

12 Months

12 Months

13 Months

Investment Duration

For assistance with design and editorial please contact our design studio directly, or speak with your account manager. By following our guidelines you allow us to present your image in the best possible resolution, whilst enabling ease of access to information and corporate materials. Contents Text, Articles, Press Releases, Roundtables, Interviews Format: Word Document Font: Arial Font Size: 10 Hyper links: Allowed – open target frame in new window Meta Description: Allowed – 50 character paragraph recommended Meta Tags/Keywords: Allowed – up to 50 key phrases/words

Please do not embed/insert images or logos into a word document – follow guidelines for image/logo submission. Interview, Roundtable, PR and Article Images Resolution: 300 DPI Minimum Print Quality Format: EPS/PDF/PNG or JPEG Size: Please supply largest image size possible Meta Description: Allowed – 50 character paragraph recommended Meta Tags/Keywords: Allowed – up to 50 key phrases/words Company Logo Resolution: 300 DPI Minimum - Print Quality Format: EPS/PDF Meta Description: Allowed – 50 character paragraph recommended Meta Tags/Keywords: Allowed – up to 50 key phrases/words

Hyper links: To client web site or contents Meta Description: Allowed – 50 character paragraph recommended Meta Tags/Keywords: Allowed – up to 50 key phrases/words Skyscraper Banner Advertisements Resolution: 300 DPI Minimum - Print Quality Format: PNG or JPEG Hyper links: To client web site or contents Meta Description: Allowed – 50 character paragraph recommended Meta Tags/Keywords: Allowed – up to 50 key phrases/words Landscape Banner Advertisements Resolution: 300 DPI Minimum - Print Quality Format: PNG or JPEG Hyper links: To client web site or contents Meta Description: Allowed – 50 character paragraph recommended

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Banking and Financial Services Industry News Magazine: The International Banker  

Banking and Financial Services Industry News Magazine: The International Banker

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