ipcm® Digital - 2022 Media Guide

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D I G I T A L The smart way to digital advertising

MEDIA GUIDE NEW WEBSITE

www.myipcm.com

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GETTING THE WORD OUT ABOUT YOUR BRAND For over 10 years, the editorial and digital tools of ipcm® have been helping companies successfully promoting their brand, products, innovations and events within the global surface treatment industry. Following a quality over quantity philosophy, we put at your disposal several channels through which implementing your multichannel digital communication strategy.

WEBSITE

NEWSLETTER

Showcase your products to the visitors

Reach your target with the content

of our completely renovated website.

and display advertising options

Discover our brand-new display and

available on our Monthly RoundUp

content advertising options, and provide

and Out Now newsletters.

customers and leads with all the

More at page 7

information they need about your company through the ipcmPedia Directory!

More at page 4

join the myIPCM communities DEM

WEBINARS

We put at your disposal our +33k

Create a highly interactive digital event

professional contacts database and digital

to reach a specific target, relying on

marketing expertise to build the right

our expertise to promote the event.

message for the right people.

More at page 11

company page: ipcm® international paint&coating magazine groups: myIpcm Coatings Community & myIpcm Grupo de Pintura Industrial

More at page 11

@myipcm 2

the digital world of ipcm in numbers

AV. MONTHLY VISITS 2,821

AV. MONTHLY PAGE IMPRESSIONS 6,454

DATABASE AUDIENCE +33k direct contacts

SOCIAL MEDIA AUDIENCE +17k followers & group members

ACQUISITION CHANNELS direct - 35.3%

DIGITAL READERS BY COUNTRY

1. Italy 2. United States organic search - 50%

social - 10% referral - 4.7% SOURCE: google analytics

3. Germany 4. China 5. Spain 6. United Kingdom 7. India

VISITORS

8. Indonesia

new - 90.7%

9. Netherlands 10. France

returning - 9.3%

top ten

SOURCE: issuu.com

SOURCE: google analytics

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WEBSITE Showcase your products to the visitors of our completely renovated website.

Discover our brand-new display and content advertising options, and provide customers and leads with all the information they need about your company through the ipcmPedia Directory!

728x90 px Format: JPEG, GIF, PNG Max. animation time: 10 seconds Positions: 2 Duration: 1 month

PRICE: € 600.00

Best for in depht content, product launches, product presentation

LEADERBOARD IN HOMEPAGE

ADVERTORIAL IN HOMEPAGE Format: JPEG, PNG Teaser: 500 characters (spaces included) Landing Page: 6000 characters (spaces included) + 5 pictures, possibility to embed a video

at least 1000x667 px

Positions: 2 Duration: 1 month

PRICE: € 2,000.00 CONTENT ADVERTISING

DISPLAY ADVERTISING

Best for Brand Awareness and for brief and direct call to actions

CONTENT AND DISPLAY ADVERTISING

4

Format: JPEG, GIF, PNG

468x60 px

Duration: 1 month

Format: JPEG, PNG, GIF

PRICE: € 700.00

Max. animation time: 10 seconds Positions: 1 Duration: 1 month

300 x 600 px

PRICE: € 750.00 DISPLAY ADVERTISING

AVERAGE IMPRESSIONS & CLICKS OF THE WEBSITE ADVERTISING

CONTENT ADVERTISING

visible in all sections

Positions: 1

SOURCE: google analytics and google AD manager

DISPLAY ADVERTISING

FULL BANNER IN HEADER

Max. animation time: 10 seconds

DISPLAY ADVERTISING

Best for Brand Awareness and for brief and direct call to actions

HALF-PAGE AD IN HOMEPAGE + NEWS

impressions

1,545 per month

clicks

8 per month

impressions

18 per month

All data are collected and treated according to the applicable privacy policies.

Best for Brand Awareness and for brief and direct call to actions

LARGE RECTANGLE IN MAGAZINES INDEX SECTION Format: JPEG, GIF, PNG Max. animation time: 10 seconds Positions: 1

336x280 px

DISPLAY ADVERTISING

Duration: 1 month

PRICE: €400.00

Best for Brand Awareness and for brief and direct call to actions

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DIRECTORY & SEARCH ENGINE ipcm pedia is a large, constantly evolving pool of information in the field of paints and ®

All pages

Search in this site...

coatings, process technologies, events, market news, insights and analysis powered by a powerful search engine. ipcm pedia is also a large directory of companies, products and

All pages

®

information on the surface treatment industry.

ipcmPedia Exhibitions News

5 languages available* *we provide English and Italian. Other languages should be provided by the customer itself.

PHOTO GALLERY PROFILE

3 reasons to join ipcm®pedia:

EOS Mktg&Communication Srl

EOS Mktg&Communication Srl

Home > ipcmPedia > EOS Mktg&Communication Srl

Home > ipcmPedia > EOS Mktg&Communication Srl

• Get backlinks to your ipcm®pedia

Company profile

profile on your company’s news and press releases • Make your brand visible on the search engine results page when a user searches for information with keywords relevant to your business

EOS

Mktg&Communication Srl

< Back to index

BROCHURE

Company profile | Gallery | Brochures | Videos

< Back to index

About us

About us

Opta preiunt, qui dolest, quatate ndendipsam atem et aut porporem et magnim fugia iderum, et veniat et inctisciam, occum ipsanducid quosapis aborrum nimus dit est, accullu ptatur adis sum nis alibea debit hilia quo te maion earum hil in pressed mi, optam velent quod ex endem. Ut laborporero toritatecto verum quatur autet id quis plaut quia sequi aperum andipis dolum ulparchici unt maiorem lat dolendae offictore di dolupta volorem olorece riberovid eliquib erionse quisque vitatium dolupicipsam quibus iunditi assit, to et explaborem nes inullore perro tet eribus sendaestia nonest faccusc itatas que nust, qui sum ea nullaut earum iditiis volori nulpa eatempe rovidi simusanimi, to dolorum faccus, te nihilig nimosa sime dolorest, sitae quis est parchillatio eos nonse labo. Ostia dent.To officta eriost litat eatae. Et alit idit quam nis prehentibus est, que velland eruntius magni id maximaiorero erferun tiorpos sequide lliquis et aut ommolenditis doluptatur aut ommodit ad quam sum fugia volenti vita volessectat eos res dolor aut fugit officilia vero et fugias min porum esequia seditio officiis nos sam, simendit liqui bero beaquaernat facia nienet lit quamusc iducime inci nullori omnisi derum eum quation

Opta preiunt, qui dolest, quatate ndendipsam atem et aut porporem et magnim fugia iderum, et veniat et inctisciam, occum ipsanducid quosapis aborrum nimus dit est, accullu ptatur adis sum nis alibea debit hilia quo te maion earum hil in pressed mi, optam velent quod ex endem. Ut laborporero toritatecto verum quatur autet id quis plaut quia sequi aperum andipis dolum ulparchici unt maiorem lat dolendae offictore di dolupta volorem olorece riberovid eliquib erionse quisque vitatium dolupicipsam quibus iunditi assit, to et explaborem nes inullore perro tet eribus sendaestia nonest faccusc itatas que nust, qui sum ea nullaut earum iditiis volori nulpa eatempe rovidi simusanimi, to dolorum faccus, te nihilig nimosa sime dolorest, sitae quis est parchillatio eos nonse labo. Ostia dent.To officta eriost litat eatae. Et alit idit quam nis prehentibus est, que velland eruntius magni id maximaiorero erferun tiorpos sequide lliquis et aut ommolenditis doluptatur aut ommodit ad quam sum fugia volenti vita volessectat eos res dolor aut fugit officilia vero et fugias min porum esequia seditio officiis nos sam, simendit liqui bero beaquaernat facia nienet lit quamusc iducime inci nullori omnisi derum eum quation

Via P. Mascagni 8 20811 Cesano Maderno (MB) - Italy Phone: +39 0362 503215 E-Mail: info@eosmarketing.it Website: www.eosmarketing.it

VIDEO GALLERY

EOS

Mktg&Communication Srl Via P. Mascagni 8 20811 Cesano Maderno (MB) - Italy

Industrial categories Ullandus ditatin usdandi ctemporum ad quis sitat et quid estisciusda de volor sanda nobisci tasperciam faccum earum la de id quossi vendebis volluptur saniate labor sit omnis aceraes id mint

Phone: +39 0362 503215 E-Mail: info@eosmarketing.it Website: www.eosmarketing.it

Location

Read more >

Industrial categories Ullandus ditatin usdandi ctemporum ad quis sitat et quid estisciusda de volor sanda nobisci tasperciam faccum earum la de id quossi vendebis volluptur saniate labor sit omnis aceraes id mint

Location

• Improve your company’s website ranking on search engines.

standard profile: contact info + company description

top profile:

(max. 150 words) + category index + up to 10 keywords + logo

words) + category index + up to 20 keywords + brochure gallery (up

400.00 €/year

contact info + company description (max 700

to 6 pdfs) + photo gallery (up to 12 pictures) + video gallery (up to 3 videos already uploaded on YouTube) 800.00 €/year 6

NEWSLETTERS Reach your target with the content and display advertising options available on our Monthly RoundUp and Out Now newsletters.

SECTOR READERSHIP

TARGET READERS

automotive, transportation, ACE, offroad - 10.8 %

raw materials - 2.5%

architectural & design - 35%

paints & coatings - 7.8%

industrial cleaning - 5.2%

purchase managers

technical & production managers

R&D managers

quality managers

heavy industry - 12%

universities, laboratories, associations - 1.4 %

consultants & inspectors - 0.8%

job coaters - 8%

application technologies and systems - 16,5%

GEOGRAPHICAL BREAKDOWN Europe

84%

South America

10%

Middle East

4%

Africa

2%

North America

10%

Asia - Pacific

7%

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MONTHLY ROUNDUP BANNER TOP

The ipcm monthly roundup reports the most important news published on www.myipcm.com.

BANNER TOP

BANNER TOP

It gives fast access to the latest and greatest of the surface finishing world.

With a delivery rate of 99% and a CTOR that can reach 27%, you can be sure that your content will reach a truly ineterested audience.

Circulation: 5,124.00 ± 5%

Editions:

ADVERTORIAL TOP

Best for in depht content, product launches, product presentation

DISPLAY ADVERTISING

Best for Brand Awareness and for brief and direct call to actions

CONTENT ADVERTISING

BANNER TOP 1, 2 or 3

BANNER LARGE

ADVERTNEWS

Format: Jpeg, PNG (static view)

Format: Jpeg, PNG (static view)

Format: Jpeg, PNG

Resolution: 180x80 pixel

Resolution: 500x80 pixel

Teaser: 300 characters (spaces included)

Maximum weight: 50 kB

Maximum weight: 100 kB

Link to Customer’s web page/landing page

Link to Customer’s web page/landing page

2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com

PRICE: € 250.00

PRICE: € 400.00

Resolution: 140x140 pixel

PRICE: € 400.00

Best for in depht content, product launches, product presentation

ADVERTORIAL TOP Resolution: 620x330 pixel

ADVERTORIAL LARGE

ADVERTORIAL LARGE 1 or 2 Maximum weight: 200 kB

Format: Jpeg, PNG

Resolution: 620x250 pixel

Maximum weight: 200 kB

2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com

2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com

Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures

PRICE: € 600.00

Title + Teaser (300 characters - spaces included)

Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures

OPTIONAL (for free)

1 link available (CTA button): Customer’s web page or landing page on myipcm.com

PRICE: € 600.00

TEXT AD

TEXT AD 1 or 2

Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures

OPTIONAL (for free)

Teaser: 300 characters (spaces included) OPTIONAL (for free)

Teaser: 300 characters (spaces included)

PRICE: € 300.00

ADVERT NEWS

OPTIONAL (for free)

Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures

CONTENT ADVERTISING

Format: Jpeg, PNG

Maximum weight: 300 kB

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STATISTICS AVERAGE DATA

ENGLISH VERSION

ITALIAN VERSION

Open rate

17%

19%

Click rate

5%

3%

CTOR

27%

15%

Unsubscribe rate

0,17%

0,22%

Delivery rate

98%

99%

Recipients

2830

2553

ADVERTORIAL LARGE

source: mailup

BANNER LARGE

No.

MONTH

MATERIAL

RELEASE

No.

MONTH

MATERIAL

RELEASE

1

January

17.12.2021

week 2

9

June

24.05.2022

week 23

2

February

26.01.2022

week 6

10

July

22.06.2022

week 27

February

07.02.2022

week 8

11

August

20.07.2022

week 31

March

23.02.2022

week 10

12

September

22.08.2022

week 36

March

07.03.2022

week 12

13

September

06.09.2022

week 38

6

April

23.03.2022

week 14

14

October

21.09.2022

week 40

7

May

20.04.2022

week 18

15

November

25.10.2022

week 45

May

09.05.2022

week 21

16

December

22.11.2022

week 49

3 4 5

8

special edition

special edition

special edition

special edition

TEXT AD

DEADLINES

NOTE: reports featuring the overall newsletter performance + specific stats for the advertising are provided 9

OUT NOW Every magazine of the ipcm world has a digital version: we release each edition with its own dedicated newsletter ®

RECTANGLE

MEDIUM RECTANGLE

It is the perfect digital mean to promote you brand within the global market.

Editions: DISPLAY ADVERTISING

Best for Brand Awareness and for brief and direct call to actions

MEDIUM RECTANGLE

RECTANGLE

Format: Jpeg, PNG (static view)

Format: Jpeg, PNG (static view)

Resolution: 180x80 pixel

Resolution: 360x80 pixel

Maximum weight: 50 kB

Maximum weight: 50 kB

PRICE: € 500.00

PRICE: € 1000.00

STATISTICS

source: mailup MAGAZINE

OPEN RATE

CLICK RATE

CTOR

UNSUBSCRIBE RATE

DELIVERY RATE

RECIPIENTS

ipcm International Paint&Coating Magazine

19%

5%

26%

0,17%

98%

5514

ICT Industrial Cleaning Technologies

17%

3%

20%

0,50%

98%

2769

Protective Coatings

18%

5%

27%

0,36%

99%

4341

Ibérica/ LatinoAmérica

18%

4%

24%

0,09%

99%

4261*

* the mailing list includes international sector players

DEADLINES

ipcm

Ibérica/Latino América

ISSUE No. MATERIAL RELEASE

ISSUE No. MATERIAL

RELEASE

Protective Coatings ISSUE No. MATERIAL

ICT RELEASE

ISSUE No. MATERIAL

RELEASE

73

14.01.2022

week 4

25 / 37

10.02.2022

week 8

41

11.04.2022

week 16

21

08.04.2022

week 15

74

11.03.2022

week 12

26 / 38

10.05.2022

week 20

42

16.06.2022

week 25

22

05.10.2022

week 41

75 + ICT

13.05.2022

week 21

27 / 39

05.08.2022

week 35

43

07.10.2022

week 43

76

15.07.2022

week 30

28 / 40

10.11.2022

week 46

44

15.12.2022

week 51

77

02.09.2022

week 39

78 + ICT

11.11.2022

week 47

NOTE: reports featuring the overall newsletter performance + specific stats for the advertising are provided 10

DEM & WEBINARS DIRECT EMAIL MARKETING – ipcm targeted Database ®

DIRECT EMAIL MARKETING is a format for email-based campaigns in which standalone advertisements or a technical content are sent to a targeted list of recipients.

The list of recipients is selected directly by the customer from our 33k international contacts database in the field of surface technology. The database contains both end-users and producers, and contacts are organized according to specific product categories, geographical location, professional role and key interests, which allows to select the right audience according to the communication purposes.

Cost per contact ranges from 0.50 to 1.00 € depending on the number of contacts included in the target audience (minimum cost: € 500.00).

The costs include: - template design (if not supplied by the customer) - translations (if needed) EN>IT, IT>EN, ES>IT, IT>ES - email campaign to be sent twice (at a distance of 2-3 weeks) - professional and reliable plastform (mailup)

WEBINARS A WEBINAR is an event or an educational session held virtually which is attended exclusively by an online audience. It is a form of one-to-many communication: a presenter can reach a large and specific group of online viewers from a single location. Despite being a digital event, it can be highly interactive by using chat, polls, surveys, call-to-actions and QAs.

ipcm offers two different kinds of webinars: 1) Sponsored Webinar: ipcm is the organizer and chairman but topic, content and target audience are decided by the sponsor; 2) Multi-Sponsored Webinar: ipcm is the organizer and chairman and there are different companies presenting their product/technologies within a general ®

®

®

content frame.

For the promotion of webinars we can count on a constantly updated database of over 33,000 direct contacts, organized according to specific product categories, geographical location, professional role and key interests, that allows us to select the right audience according to the topic of each webinar.

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COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder Partner

Graphics

Editor-in-Chief

Layout Specialist

MAGAZINES

Editorial Office

ALESSIA VENTURI

ELISABETTA VENTURI

venturi@ipcm.it

grafico@ipcm.it

Founder Partner

Editorial Office

Editorial Director

Social Media

Head of Sales

Newsletter

FRANCESCO STUCCHI

ILARIA PAOLOMELO

stucchi@ipcm.it

paolomelo@ipcm.it

Founder Partner

Secretariat

CFO, Head of

Data Entry

Training and Events

Web Marketing Assistant

PAOLA GIRALDO

GIORGIA RICCHIUTI

giraldo@ipcm.it

segreteria@ipcm.it

Head of Editorial Office

Sales & Editorial Office

Ibérica Protective Coatings ®

®

TRADE FAIRS

for DE, AT, CH, DK, FR, NL, BE

MONICA FUMAGALLI

NICOLE KRAUS

fumagalli@ipcm.it

kraus@ipcm.it

Trade Fairs

Sales & Editorial Office

Shipments

for DE, AT, CH, DK, FR, NL, BE

EOS is the official agency for Italy, Spain and Portugal of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

Mexico City, Mexico

Administration

MATTEO SOTTI

CLAUS GÖRLICH

sotti@ipcm.it

goerlich@ipcm.it

Web & Social Media Content Manager, Editorial Office, Web Sales

Sales & Editorial Office

BARBARA PENNATI

SVEN KRAUS

pennati@ipcm.it

sven.kraus@ipcm.it

EVENTS workshops | training courses | technical advice & in-house training

for DE, AT, CH, DK, FR, NL, BE

open houses | conferences | inaugurations | B2B events | webinars

JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768