myIPCM Website & Newsletter - Media kit 2021

2 0 2 1 WEBSITE & NEWSLETTER The smart way to digital advertising better targeting & improved performances

MEDIA GUIDE NEW WEBSITE

www.myipcm.com

1

exper t, authoritative, trustwor thy The digital world of ipcm® provides the ideal tools to successfully promote your brand, products, innovations or events in the surface treatment sector. Our digital communication strategy is based on these instrumental pillars: WEBSITE Updated daily, www.myipcm.com features the latest sector news and exclusive content. The online availability of our magazines – published since 2010 - the indexation of their contents, coupled with a rich Directory of suppliers, products, technologies, accessories and services make our website an authoritative and comprehensive source of information for all sector users and operators. This also powers our internal search engine that everyone can use to browse through thousands of content and information, and contributes in making myipcm.com one of the best ranked websites on the internet for important sector keywords.

Our partners can exploit all this by becoming a member of our Directory of companies, or choosing between the display and content advertising options available to promote brand awareness, products and services. Whatever your choice, we will provide monthly reports to help you maximise the performance of your campaigns.

SOCIAL MEDIA & NEWSLETTERS Targeting the audience enables businesses to better prioritize and direct resources towards those customers who show the highest interest and engagement.

Not only do we reach thousands of professional contacts through our social media channels

join the myIPCM communities

(LinkedIN, Facebook, Instagram and YouTube), providing an additional targeted exposure to promote products and services; but we can also count on a constantly updated database of over 30,000 direct contacts, organized according to specific product categories, geographical location, professional role and key interests, that allows us to select the right audience according to the communication purposes.

In fact, our digital strategy is based on the quality over quantity philosophy and this is why we can count on higher engagement rates: our communications reach a truly interested audience.

company page: ipcm® international paint&coating magazine groups: myIpcm Coatings Community & myIpcm Grupo de Pintura Industrial

This not only ensures the continued quality of our database, but also the ultimate success of our partners’ communication campaigns, who can exploit both display and content advertising on our newsletters, and DEM campaigns, based on our own database.

As we believe in the importance of analysing and understanding data to improve future campaigns, we also provide our partners with comprehensive reports and keys to read and understand them.

@myipcm 2

digital over view 2020

MONTHLY VISITS - 37,946 YEARLY VISITS - 455,352

(figures from September 2019 to August 2020)

MONTHLY PAGE IMPRESSIONS 380.770

ACQUISITION CHANNELS

PAGES PER SESSION 2.40

AVERAGE READ TIME 8 minutes

DIGITAL READERS BY COUNTRY

1. United States 2. Germany

direct - 72%

3. Italy 4. China

organic search - 12%

social - 12%

5. Ireland 6. South Korea 7. United Kingdom

referral - 4% SOURCE: google analytics

8. France 9. Russia 10. India

VISITORS

top ten

SOURCE: issuu.com, myipcm.com

new - 82.4%

returning - 17.6% SOURCE: google analytics

READING DEVICES desktop: 73%

tablet: 25%

mobile: 2%

3

website advertising HOMEPAGE

visible in all sections

468x60 px Format: JPEG, PNG, GIF Max. animation time: 10 seconds Positions: 1

LEADERBOARD

HALF-PAGE AD Format: JPEG, GIF, PNG

728x90 px

Max. animation time: 10 seconds Positions: 1

Format: JPEG, GIF, PNG

Duration: 1 month

Max. animation time: 10 seconds

PRICE: € 1,400.00

Positions: 2 Duration: 1 month

PRICE: € 1,200.00

300 x 600 px

DISPLAY ADVERTISING

PRICE: € 1,500

Best for in depht content, product launches, product presentation

DISPLAY ADVERTISING

Duration: 1 month

Best for Brand Awareness and for brief and direct call to actions

FULL BANNER

ADVERTORIAL Format: JPEG, PNG Teaser: 500 characters (spaces included) Landing Page: 6000 characters (spaces included) + 5 pictures, possibility to embed a video

at least 1000x667 px

Positions: 2 Duration: 1 month

PRICE: € 2,000.00 CONTENT ADVERTISING

Best for Brand Awareness and for brief and direct call to actions

HEADER

4

website advertising

MAGAZINES INDEX SECTION

NEWS SECTION

LARGE RECTANGLE

HALF-PAGE AD

visible in the news page + article page

Format: JPEG, GIF, PNG Max. animation time: 10 seconds

336x280 px

Positions: 1

Format: JPEG, GIF, PNG

Duration: 1 month

Max. animation time: 10 seconds

PRICE: € 800.00

Positions: 1 Duration: 1 month

PRICE: € 1,000.00

DISPLAY ADVERTISING

300 x 600 px

Best for Brand Awareness and for brief and direct call to actions

DISPLAY ADVERTISING

SPECIAL LAUNCH DISCOUNT FOR ALL THE WEBSITE ADVERTISING : 20% until 30.06.2021

Best for Brand Awareness and for brief and direct call to actions

AVERAGE IMPRESSIONS & CLICKS OF THE WEBSITE ADVERTISING DISPLAY ADVERTISING

impressions

180.457 per month

clicks

174

CONTENT ADVERTISING

impressions

7.280 per month

clicks

129

5

newsletter advertising my

ipcm

®

monthly roundup

news monthly newsletter reports the most important news published on www.myipcm.com.

It gives fast access to the latest and greatest of the surface finishing world.

BANNER TOP

Circulation: 5,124.00 ± 5%

BANNER TOP

BANNER TOP

Editions:

ADVERTORIAL TOP Best for in depht content, product launches, product presentation

DISPLAY ADVERTISING

Best for Brand Awareness and for brief and direct call to actions

CONTENT ADVERTISING

BANNER TOP

BANNER LARGE

ADVERTNEWS

Format: Jpeg, PNG (static view)

Format: Jpeg, PNG (static view)

Format: Jpeg, PNG

Resolution: 180x80 pixel

Resolution: 500x80 pixel

Teaser: 300 characters (spaces included)

Maximum weight: 50 kB

Maximum weight: 100 kB

Link to Customer’s web page/landing page

Link to Customer’s web page/landing page

2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com

PRICE: € 250.00

PRICE: € 400.00

ADVERT NEWS

Resolution: 140x140 pixel

PRICE: € 400.00

ADVERTORIAL LARGE n. 1

Best for in depht content, product launches, product presentation

ADVERTORIAL TOP

ADVERTORIAL LARGE 1 and 2 (only if n. 1 is not available)

Resolution: 620x330 pixel

Maximum weight: 200 kB

Format: Jpeg, PNG

Resolution: 620x250 pixel

Maximum weight: 200 kB

2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com

2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com

Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures

Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures

PRICE: n.1 € 600.00 / n.2 € 500.00

BANNER LARGE

OPTIONAL (for free)

Teaser: 300 characters (spaces included) OPTIONAL (for free)

Teaser: 300 characters (spaces included)

PRICE: € 600.00

OPTIONAL (for free)

Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures

CONTENT ADVERTISING

Format: Jpeg, PNG

Maximum weight: 300 kB

ADVERTORIAL LARGE n. 2

NOTE: After each campaign we provide reports featuring the overall newsletter performance + specific stats for the advertising

6

newsletter advertising monthly roundup

MONTHLY ROUNDUP NEWSLETTER (January - August 2020)

source: mailup

AVERAGE DATA

ENGLISH VERSION

ITALIAN VERSION

Open rate

21%

24%

Click rate

5%

4%

CTOR

22%

15%

Unsubscribe rate

0,21%

0,31%

Delivery rate

96%

98%

Recipients

3044

2080

DEADLINES MONTH

MATERIAL

RELEASE

MONTH

MATERIAL

RELEASE

January

17.12.2020

week 1

July

23.06.2021

week 27

February

26.01.2021

week 6

August

23.07.2021

week 31

March

23.02.2021

week 10

September

27.08.2021

week 36

April

24.03.2021

week 14

October

23.09.2021

week 40

May

23.04.2021

week 18

November

28.10.2021

week 45

June

26.05.2021

week 23

December

26.11.2021

week 49

TARGET READERS

SECTOR READERSHIP automotive, transportation, ACE, offroad - 10.8 %

purchase & sales managers

technical & plant managers

quality managers

R&D managers

raw materials - 2.5%

architectural & design - 35%

paints & coatings - 7.8%

industrial cleaning - 5.2%

GEOGRAPHICAL BREAKDOWN Europe

84%

South America

10%

heavy industry - 12%

Middle East

4%

Africa

2%

consultants & inspectors - 0.8%

North America

10%

Asia - Pacific

7%

universities, laboratories, associations - 1.4 % job coaters - 8%

application technologies and systems - 16,5%

7

newsletter advertising

“out now”

latest issue

Every magazine of the ipcm world has a digital version: ®

we release each edition with its own dedicated newsletter It is the perfect digital means to promote you brand within the global market.

BANNER

BANNER

BANNER

Editions:

DISPLAY ADVERTISING

Best for Brand Awareness and for brief and direct call to actions

BANNER Format: Jpeg, PNG (static view) Resolution: 180x80 pixel Maximum weight: 50 kB PRICE: € 500.00

NOTE: After each campaign we provide reports featuring the overall newsletter performance + specific stats for the advertising

8

newsletter advertising latest issue

“OUT NOW” NEWSLETTER (JANUARY - AUGUST 2020) MAGAZINE

OPEN RATE

CLICK RATE

CTOR

ipcm

23%

5%

23%

source: mailup

UNSUBSCRIBE DELIVERY RECIPIENTS RATE RATE 0,39%

96%

5900

ipcm_ICT

22%

5%

21%

0,35%

92%

1706

Protective Coatings

24%

6%

23%

0,4%

96%

3498

Ibérica

25%

LatinoAmérica

18%

5% 3%

22% 19%

0,04% 0%

95% 96%

633 632

DEADLINES ISSUE

MATERIAL

RELEASE

ISSUE

MATERIAL

RELEASE

ipcm 67

13.01.2021

week 4

ipcm 70

14.07.2021

week 30

ICT 19

03.02.2021

week 7

Ibérica 23 LatinoAmérica 35

04.08.2021

week 34

Ibérica 21 LatinoAmérica 33

10.02.2021

week 8

ipcm 71

15.09.2021

week 39

ipcm 68

17.03.2021

week 13

ICT 20

29.09.2021

week 41

Protective Coatings 37

14.04.2021

week 17

Protective Coatings 39

13.10.2021

week 43

Ibérica 22 LatinoAmérica 34

05.05.2021

week 20

Ibérica 24 LatinoAmérica 36

03.11.2021

week 46

ipcm 69 + ICT

12.05.2021

week 21

ipcm 72 + ICT

17.11.2021

week 48

Protective Coatings 38

09.06.2021

week 25

Protective Coatings 40

06.12.2021

week 51

SECTOR READERSHIP

TARGET READERS

automotive, transportation, ACE, offroad - 10.8 %

raw materials - 2.5%

architectural & design - 35%

paints & coatings - 7.8%

industrial cleaning - 5.2% purchase & sales managers

technical & plant managers

quality managers

R&D managers

heavy industry - 12%

universities, laboratories, associations - 1.4 %

consultants & inspectors - 0.8%

job coaters - 8%

application technologies and systems - 16,5% for the sector readership breakdown specific for the single magazine, please refer to the corresponding media kit 9

ipcm pedia: directory & search engine ®

ipcm pedia is a large, constantly evolving pool of information in the field of paints and ®

All pages

Search in this site...

coatings, process technologies, events, market news, insights and analysis powered by a powerful search engine. ipcm pedia is also a large directory of companies, products and

All pages

®

information on the surface treatment industry.

ipcmPedia Exhibitions News

5 languages available* *we provide English and Italian. Other languages should be provided by the customer itself.

PHOTO GALLERY PROFILE

EOS Mktg&Communication Srl

EOS Mktg&Communication Srl

Home > ipcmPedia > EOS Mktg&Communication Srl

Home > ipcmPedia > EOS Mktg&Communication Srl

Company profile

EOS

Mktg&Communication Srl

< Back to index

BROCHURE

Company profile | Gallery | Brochures | Videos

< Back to index

About us

About us

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Opta preiunt, qui dolest, quatate ndendipsam atem et aut porporem et magnim fugia iderum, et veniat et inctisciam, occum ipsanducid quosapis aborrum nimus dit est, accullu ptatur adis sum nis alibea debit hilia quo te maion earum hil in pressed mi, optam velent quod ex endem. Ut laborporero toritatecto verum quatur autet id quis plaut quia sequi aperum andipis dolum ulparchici unt maiorem lat dolendae offictore di dolupta volorem olorece riberovid eliquib erionse quisque vitatium dolupicipsam quibus iunditi assit, to et explaborem nes inullore perro tet eribus sendaestia nonest faccusc itatas que nust, qui sum ea nullaut earum iditiis volori nulpa eatempe rovidi simusanimi, to dolorum faccus, te nihilig nimosa sime dolorest, sitae quis est parchillatio eos nonse labo. Ostia dent.To officta eriost litat eatae. Et alit idit quam nis prehentibus est, que velland eruntius magni id maximaiorero erferun tiorpos sequide lliquis et aut ommolenditis doluptatur aut ommodit ad quam sum fugia volenti vita volessectat eos res dolor aut fugit officilia vero et fugias min porum esequia seditio officiis nos sam, simendit liqui bero beaquaernat facia nienet lit quamusc iducime inci nullori omnisi derum eum quation

Via P. Mascagni 8 20811 Cesano Maderno (MB) - Italy Phone: +39 0362 503215 E-Mail: info@eosmarketing.it Website: www.eosmarketing.it

VIDEO GALLERY

Industrial categories Ullandus ditatin usdandi ctemporum ad quis sitat et quid estisciusda de volor sanda nobisci tasperciam faccum earum la de id quossi vendebis volluptur saniate labor sit omnis aceraes id mint

average impressions: 61,149/Q.

EOS

Mktg&Communication Srl

average clicks: 5,620/Q.

Via P. Mascagni 8 20811 Cesano Maderno (MB) - Italy Phone: +39 0362 503215 E-Mail: info@eosmarketing.it Website: www.eosmarketing.it

Location

Read more >

Industrial categories Ullandus ditatin usdandi ctemporum ad quis sitat et quid estisciusda de volor sanda nobisci tasperciam faccum earum la de id quossi vendebis volluptur saniate labor sit omnis aceraes id mint

Location

standard profile: contact info + company description

top profile:

(max. 150 words) + category index + up to 10 keywords + logo

words) + category index + up to 20 keywords + brochure gallery (up

400.00 €/year

contact info + company description (max 700

to 6 pdfs) + photo gallery (up to 12 pictures) + video gallery (up to 3 videos already uploaded on YouTube) 800.00 €/year 10

DEM & webinars DIRECT EMAIL MARKETING – ipcm targeted Database ®

DIRECT EMAIL MARKETING is a format for email-based campaigns in which standalone advertisements or a technical content are sent to a targeted list of recipients.

The list of recipients is selected from our 30k international contacts database in the field of surface technology. The database contains both end-users and producers, and contacts are organized according to specific product categories, geographical location, professional role and key interests, which allows to select the right audience according to the communication purposes.

The customer can choose from our database segmentation to ensure that the message reaches the most appropriate target audience.

Cost per contact ranges from 0.50 to 1.00 € depending on the number of contacts included in the target audience.

The costs include: - template design (if not supplied by the customer) - translations (if needed) EN>IT, IT>EN, ES>IT, IT>ES - email campaign to be sent twice (at a distance of 2-3 weeks)

WEBINARS A WEBINAR is an event or an educational session held virtually which is attended exclusively by an online audience. It is a form of one-to-many communication: a presenter can reach a large and specific group of online viewers from a single location. Despite being a digital event, it can be highly interactive by using chat, polls, surveys, call-to-actions and by asking questions.

ipcm offers two different kinds of webinars: 1) Sponsored Webinar: ipcm is the organizer and chairman but topics, contents and target audience are decided by the sponsor; 2) Multi-Sponsored Webinar: ipcm is the organizer and chairman and there are different companies presenting their product/technologies within a general content frame. ®

®

®

For the promotion of webinars we can count on a constantly updated database of over 30,000 direct contacts, organized according to specific product categories, geographical location, professional role and key interests, that allows us to select the right audience according to the topic of each webinar.

11

COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder Partner

Graphics

Editor-in-Chief

Layout Specialist

MAGAZINES

Editorial Office

ALESSIA VENTURI

ELISABETTA VENTURI

venturi@ipcm.it

grafico@ipcm.it

Founder Partner

Editorial Office

Editorial Director

Social Media

Head of Sales

Newsletter

FRANCESCO STUCCHI

ILARIA PAOLOMELO

stucchi@ipcm.it

paolomelo@ipcm.it

Founder Partner

Secretariat

CFO, Head of

Data Entry

Training and Events

Web Marketing Assistant

PAOLA GIRALDO

GIORGIA RICCHIUTI

giraldo@ipcm.it

segreteria@ipcm.it

Head of Editorial Office

Sales & Editorial Office

Ibérica Protective Coatings ®

®

TRADE FAIRS

for DE, AT, CH, DK, FR, NL, BE

MONICA FUMAGALLI

NICOLE KRAUS

fumagalli@ipcm.it

kraus@ipcm.it

Trade Fairs

Sales & Editorial Office

Shipments

for DE, AT, CH, DK, FR, NL, BE

EOS is the official agency for Italy, Spain and Portugal of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

Mexico City, Mexico

Administration

MATTEO SOTTI

CLAUS GÖRLICH

sotti@ipcm.it

goerlich@ipcm.it

Web & Social Media Content Manager, Editorial Office, Web Sales

Sales & Editorial Office

BARBARA PENNATI

SVEN KRAUS

pennati@ipcm.it

sven.kraus@ipcm.it

EVENTS workshops | training courses | technical advice & in-house training

for DE, AT, CH, DK, FR, NL, BE

open houses | conferences | inaugurations | B2B events | webinars

JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768