ipcm® Protective Coatings - Media kit 2021

Protective Coatings ÂŽ

The international journal for corrosion control and prevention that reaches every corner of the world.

2021 MEDIA GUIDE

www.myipcm.com

1

why

Protective Coatings ®

WHAT WE HAVE DONE IN

OVER 10 YEARS 200 active customers

637 trade fair media partnerships

ipcm _Protective Coatings is the quarterly journal of protective coatings ®

and surface engineering for corrosion control and prevention.

520 exclusive case studies written

ipcm _Protective Coatings feature topics containing technical, scientific ®

37,946 average monthly website visits

and practical information on all kind of organic and inorganic protective coatings, surface engineering and anticorrosion technologies, surface preparation, inspections and quality control, standards and regulations.

380,770 average page impressions per month

ipcm _Protective Coatings provides answers to the most common questions about ®

process and technologies for corrosion control plus up-to-date information on the latest products, market overviews, trade fair reports and industry news.

ipcm _Protective Coatings brings the anti-corrosion community together, providing ®

qualified information, lead generation and networking opportunities.

ipcm _Protective Coatings is media partner of all the major trade shows and events ®

within the sector and cooperates with international associations and organizations.

ipcm _Protective Coatings is distributed globally, has one of the highest ®

readership engagement worldwide and has a social media reach of thousands of industry professionals, of which more than 18,000 are direct contacts.

2

editorial calendar 2021

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it

* ipcm®_Protective Coatings is media partner with own booth or press corner

EVENTS

Focus on protective technologies for offshore - valves - wind Raw materials & chemicals

n. 37

APRIL 2021

“Splash zone” coatings, marine coating products Zinc lamellar technology, fireproofing Visco-elastic solutions, thermal spray Powder coatings for anticorrosion (double coat) Antifouling technologies, VPCI Report of inspections

TOPICS

EVENTS

Wind Europe Electric City Copenhagen, DK April 27-29

Focus on innovations in corrosion prevention and control in the transportation industry

Giornate Nazionali della Corrosione* Turin, IT June 30 – July 2

Pump&Valves Antwerp, BE April 28-29

Surface preparation

OMC* Ravenna, IT May 25-27 IVS* Bergamo, IT May 26-27

Graphene-based technology Thermal spray applications

ISSUE

Raw materials & chemicals

JUNE 2021

TOPICS

n. 38

ISSUE

Sustainable technologies

Focus on protective technologies for Valves – offshore – oil&gas – tanks Raw materials & chemicals Shot-peening Thermal spray Tank lining, antifouling, VPCI PFP for hydrocarbon fire (jet fire / pool fire) Waterborne coatings, powder coatings Application technologies Testing&measurement Report of inspections Sustainable technologies Maintenance & repair

EVENTS

ISSUE DECEMBER 2021

TOPICS

PFP for cellulosic fire Thermal Spray Testing & measurement Mixing & application, abrasives VPCI Sustainable technologies Report of inspections

n. 40

n. 39

OCTOBER 2021

ISSUE

100% solids

OTC Houston, USA August 16-19 EUROCORR Budapest, HUN September 19-23 Expo Ferroviaria* Milan, IT September 28-30 Sifer* Lille, FR October 26-28 MOC Mediterranean Offshore* Alexandria, EG October 12-14

TOPICS

EVENTS

Focus on protective technologies for bridges, highways, infrastructures

Pipeline Coatings Vienna, AT February 2022

Raw materials & chemicals Surface preparation Restoration, maintenance & repair Epoxy Polyurethan Polyurea Passive Fire Protection

StocExpo Rotterdam, NL March 2022

Graphene-based technology Measuring & testing Sustainable technologies Report of inspections 3

Protective c i r c u l a t i o n Coatings ®

A global readership with the highest reader engagement within the sector (figures from October 2019 to September 2020) print run: 3,000 copies per issue

yearly circulation: 12,000 copies

digital circulation: 3,500 ±5%

social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (followers/members).

SECTOR READERSHIP shipyards - 3%

DIGITAL READERS BY COUNTRY

1. Italy 2. United Kingdom

marine - 5%

3. United States

building industry - 16% (infrastructures, bridges, highways)

steel fabrication shops and carpentry - 21.5%

research lab & institutes - 2%

4. Germany 5. Netherlands 6. Spain

Protective Coatings ®

energy / oil & gas - 24% (pipelines, tanks, valves, engineering offshore & onshore, windfarms, industrial plants, oil refineries, extraction plants, oil rigs)

7. India

inspectors - 6%

8. Sweden 9. Australia 10. Denmark

applicators - 19%

top ten SOURCE: issuu.com

coatings industry - 3.5%

GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social strategy of ipcm _Protective Coatings is one of the ®

strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.

Italy

20%

UK / Ireland

11%

DACH Region

19%

MEA Region

11%

East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)

15%

Scandinavia

5%

Benelux (BE, NL, LUX)

3%

Far East

12%

North America

4%

4

Protective c o n t e n t & t a r g e t Coatings ÂŽ

If you need to get the word out about your new product no one is better placed to help you than ipcm _Protective Coatings. ÂŽ

VOLUME ANALYSIS: editorial content 82.8% - advertising 17.2%

analysis

brand new

focus on technology

highlight of the month

innovations

success stories

sustainability

inspection logbook

zoom on events

16%

14%

18%

11%

20%

5%

7%

4%

5%

one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances

PLATFORM READERSHIP BREAKDOWN

TARGET READERS

purchase & sales managers

technical & plant managers

quality managers

R&D managers

desktop

tablet

mobile

73%

24%

3% SOURCE: issuu.com

5

advertising rates 2021 PROGRESSIVE DISCOUNT

1st coverpage (front cover)

1 TIME

2 TIMES

3 TIMES

4 TIMES

€ 5,310.00

€ 4,770.00

€ 4,340.00

€ 4,280.00

subscription rates 2021 PRINT + DIGITAL: 4 issues

2nd coverpage (inside front cover)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

EMEA: € 60.00

1st right hand (page 3)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

(postage included)

3rd coverpage (inside back cover)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

4th coverpage (back cover)

€ 4,680.00

€ 4,250.00

€ 3,860.00

€ 3,740.00

insert (double page - heavy paper)

€ 5,310.00

€ 4,770.00

€ 4,340.00

€ 4,280.00

page opposite to the Editor’s Letter

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

page opposite to the contents

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

internal full page

€ 2,680.00

€ 2,400.00

€ 2,300.00

€ 2,140.00

1/2 page

€ 1,600.00

€ 1,440.00

€ 1,320.00

€ 1,280.00

1/4 page

€ 870.00

€ 780.00

€ 720.00

€ 690.00

double page

€ 4,280.00

€ 3,850.00

€ 3,530.00

€ 3,420.00

double 1/2 page

€ 2,940.00

€ 2,640.00

€ 2,530.00

€ 2,350.00

double 1/4 page

€ 1,760.00

€ 1,580.00

€ 1,460.00

€ 1,400.00

REST OF THE WORLD : € 200.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

GRAPHIC DESIGN RATES (available upon request) FULL PAGE

€ 1,000.00

1/4 PAGE

1/2 PAGE

€ 600.00

€ 400.00

all rates are valid up to 31.12.2021

frequency of publication published quarterly 4 issues per year

year of publication 10th 2021 published by

Protective Coatings ®

Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

website www.myipcm.com

info@eosmarketing.it 6

- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C

DEADLINES

- no word processor program files accepted

ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

37/2021 - April

02.04.2021

09.04.2021

19.04.2021

38/2021 -June

04.06.2021

11.06.2021

21.06.2021

39/2021 - October

01.10.2021

08.10.2021

27.10.2021

40/2021 - December

03.12.2021

10.12.2021

20.12.2021

only vertical

LOOSE INSERT: single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

98x130 mm

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

DOUBLE 1/4 PAGE:

1/4 PAGE SQUARE

bleed area: 131x296 mm

only vertical

57.5x280 mm + 8 mm leeway per side

safe area: 103x264 mm

DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

safe area: 214x132 mm bleed area: 246x156 mm

safe area: 214x264 mm bleed area: 246x296 mm

230x70 mm + 8 mm leeway per side

safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

SINGLE PAGE

54.5 mm

230x280 mm + 8 mm leeway per side

®

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

Protective Coatings

1/2 PAGE VERTICAL

COVER 1/2 PAGE HORIZONTAL

advertising formats & deadlines

print area: 98x130 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

7

COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder Partner

Graphics

Editor-in-Chief

Layout Specialist

MAGAZINES

Editorial Office

ALESSIA VENTURI

ELISABETTA VENTURI

venturi@ipcm.it

grafico@ipcm.it

Founder Partner

Editorial Office

Editorial Director

Social Media

Head of Sales

Newsletter

FRANCESCO STUCCHI

ILARIA PAOLOMELO

stucchi@ipcm.it

paolomelo@ipcm.it

Founder Partner

Secretariat

CFO, Head of

Data Entry

Training and Events

Web Marketing Assistant

PAOLA GIRALDO

GIORGIA RICCHIUTI

giraldo@ipcm.it

segreteria@ipcm.it

Head of Editorial Office

Sales & Editorial Office

Ibérica Protective Coatings ®

®

TRADE FAIRS

for DE, AT, CH, DK, FR, NL, BE

MONICA FUMAGALLI

NICOLE KRAUS

fumagalli@ipcm.it

kraus@ipcm.it

Trade Fairs

Sales & Editorial Office

Shipments

for DE, AT, CH, DK, FR, NL, BE

EOS is the official agency for Italy, Spain and Portugal of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

Mexico City, Mexico

Administration

MATTEO SOTTI

CLAUS GÖRLICH

sotti@ipcm.it

goerlich@ipcm.it

Web & Social Media Content Manager, Editorial Office, Web Sales

Sales & Editorial Office

BARBARA PENNATI

SVEN KRAUS

pennati@ipcm.it

sven.kraus@ipcm.it

EVENTS workshops | training courses | technical advice & in-house training

for DE, AT, CH, DK, FR, NL, BE

open houses | conferences | inaugurations | B2B events | webinars

JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768