ipcm® Protective Coatings - Media Guide 2020

Protective Coatings ÂŽ

The international journal for corrosion control and prevention that reaches every corner of the world.

2020

MEDIA GUIDE

www.myipcm.com

1

why

Protective Coatings ®

WHAT WE HAVE DONE

IN 10 YEARS 200 active customers

580 trade fair media partnerships

ipcm _Protective Coatings is the quarterly journal of protective coatings ®

and surface engineering for corrosion control and prevention.

410 exclusive case studies written

ipcm _Protective Coatings feature topics containing technical, scientific ®

50,500 average monthly website visits

and practical information on all kind of organic and inorganic protective coatings, surface engineering and anticorrosion technologies, surface preparation, inspections and quality control, standards and regulations.

600-700K average page impressions per month

ipcm _Protective Coatings provides answers to the most common questions about ®

process and technologies for corrosion control plus up-to-date information on the latest products, market overviews, trade fair reports and industry news.

ipcm _Protective Coatings brings the anti-corrosion community together, providing ®

qualified information, lead generation and networking opportunities.

ipcm _Protective Coatings is media partner of all the major trade shows and events ®

within the sector and cooperates with international associations and organizations.

ipcm _Protective Coatings is distributed globally, has one of the highest readership ®

engagement worldwide and has a social media reach of around 140,000 industry professionals.

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The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it

editorial calendar 2020

* ipcm®_Protective Coatings is media partner with own booth or press corner

Focus on protective technologies for Oil & Gas – Offshore applications

OTC – Offshore Technology Conference Houston, USA May 4-7

APRIL 2020

Surface preparation

n. 33

Raw materials and chemicals

VPCI

Fireproofing, visco-elastic solutions Thermal Spray, powder coatings for anticorrosion (double coat)

Report of inspections

OCTOBER 2020

EVENTS

Focus on innovations in corrosion prevention and control Offshore, energy, transportation

ONS Stavanger, NO Aug. 31 – Sept. 3

Raw materials and chemicals

Eurocorr* Brussel, BE September 6-10

“Splash zone” coatings, marine coating products Zinc-lamellar technology, PFP for hydrocarbon fire (jet fire/pool fire) Antifouling technologies, thermal spray Testing & measurement, mixing & application Abrasives

SMM* Hamburg, DE September 8-11 Innotrans* Berlin, DE September 22-25

Graphene-based technology

Sustainable technologies

Sustainable technologies

Report of inspections

Wind Energy* Hamburg, DE September 22-25

TOPICS

EVENTS

TOPICS

EVENTS

Focus on protective technologies for valves

Valve World* Düsseldorf, DE December 1-3

Raw materials and chemicals

n. 35

SPE International Oilfield Corrosion Aberdeen, UK June 24-25

TOPICS

Shot peening Thermal spray Waterborne coatings, powder coatings Application technologies Coating formulation Testing & measurement VPCI Report of inspections Sustainable technologies Maintenance & repair

ISSUE

Focus on protective technologies for bridges, highways, infrastructures

DECEMBER 2020

ISSUE

100% solids, tank lining

ISSUE

JUNE 2020

EVENTS

n. 34

TOPICS

Raw materials and chemicals

n. 36

ISSUE

Measuring & testing

Surface preparation Restoration, maintenance & repair Epoxy, polyurethan, polyurea Passive fire protection Graphene-based technology

Sustainable technologies Report of inspections

3

Protective c i r c u l a t i o n Coatings ®

A global readership with the highest reader engagement within the sector (figures from October 2018 to September 2019) print run: 3,000 copies per issue

yearly circulation: 12,000 copies

distribution at trade fairs & events: over 2,250 copies at 15 events in the world

digital circulation: 7,376 contacts per issue via newsletter - 400-500K page reads per issue (average) social media reach: around 140,000 industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (followers/members).

SECTOR READERSHIP shipyards - 3%

DIGITAL READERS BY COUNTRY

1. United States 2. Italy

marine - 5%

3. India

building industry - 16% (infrastructures, bridges, highways)

steel fabrication shops and carpentry - 21.5%

research lab & institutes - 2%

4. Ireland 5. Australia 6. Turkey

Protective Coatings ®

energy / oil & gas - 24% (pipelines, tanks, valves, engineering offshore & onshore, windfarms, industrial plants, oil refineries, extraction plants, oil rigs)

7. United Kingdom

inspectors - 6%

8. Chile 9. Norway 10. Philippines

applicators - 19%

top ten SOURCE: issuu.com

coatings industry - 3.5%

GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social strategy of ipcm _Protective Coatings is one of the strongest within the sector, ®

reaching almost 140,000 contacts daily. Our internet/LinkedIn Page/LinkedIn groups/Facebook/ Instagram are all updated several times a day, both with sector news and case studies resulting in one of the highest reader engagement worldwide.

Italy

19%

UK / Ireland

8%

Germany, Austria, Switzerland

17%

MEA Region

11%

East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)

13%

Scandinavia

14%

Benelux (BE, NL, LUX)

2%

Far East

12%

North America

4%

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Protective c o n t e n t & t a r g e t Coatings ÂŽ

If you need to get the word out about your new product no one is better placed to help you than ipcm _Protective Coatings. ÂŽ

VOLUME ANALYSIS: editorial content 80% - advertising 20%

analysis

brand new

focus on technology

highlight of the month

innovations

success stories

sustainability

raw materials

5%

35%

27%

5%

20%

5%

3%

new section for 2020

one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances

PLATFORM READERSHIP BREAKDOWN

TARGET READERS

purchase & sales managers

technical & plant managers

quality managers

R&D managers

desktop

tablet

mobile

73%

3%

24% SOURCE: issuu.com

5

advertising rates 2020 PROGRESSIVE DISCOUNT

1st coverpage (front cover)

1 TIME

2 TIMES

3 TIMES

4 TIMES

€ 5,310.00

€ 4,770.00

€ 4,340.00

€ 4,280.00

subscription rates 2020 PRINT + DIGITAL: 4 issues

2nd coverpage (inside front cover)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

EMEA: € 60.00

1st right hand (page 3)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

(postage included)

3rd coverpage (inside back cover)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

4th coverpage (back cover)

€ 4,680.00

€ 4,250.00

€ 3,860.00

€ 3,740.00

insert (double page - heavy paper)

€ 5,310.00

€ 4,770.00

€ 4,340.00

€ 4,280.00

page opposite to the Editor’s Letter

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

page opposite to the contents

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

internal full page

€ 2,680.00

€ 2,400.00

€ 2,300.00

€ 2,140.00

1/2 page

€ 1,600.00

€ 1,440.00

€ 1,320.00

€ 1,280.00

1/4 page

€ 870.00

€ 780.00

€ 720.00

€ 690.00

double page

€ 4,280.00

€ 3,850.00

€ 3,530.00

€ 3,420.00

double 1/2 page

€ 2,940.00

€ 2,640.00

€ 2,530.00

€ 2,350.00

double 1/4 page

€ 1,760.00

€ 1,580.00

€ 1,460.00

€ 1,400.00

REST OF THE WORLD : € 200.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

GRAPHIC DESIGN RATES (available upon request) FULL PAGE

€ 1,000.00

1/4 PAGE

1/2 PAGE

€ 600.00

€ 400.00

all rates are valid up to 31.12.2020

frequency of publication published quarterly 4 issues per year

year of publication 9th 2020 published by

Protective Coatings ®

Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

website www.myipcm.com

info@eosmarketing.it 6

- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C

DEADLINES

- no word processor program files accepted

ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

33/2020 - april

20.03.2020

10.04.2020

27.04.2020

34/2020 - june

22.05.2020

12.06.2020

26.06.2020

35/2020 - october

18.09.2020

16.10.2020

23.10.2020

36/2020 - december

20.11.2020

04.12.2020

21.12.2020

only vertical

LOOSE INSERT: single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

98x130 mm

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

DOUBLE 1/4 PAGE:

1/4 PAGE SQUARE

bleed area: 131x296 mm

only vertical

57.5x280 mm + 8 mm leeway per side

safe area: 103x264 mm

DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

safe area: 214x132 mm bleed area: 246x156 mm

safe area: 214x264 mm bleed area: 246x296 mm

230x70 mm + 8 mm leeway per side

safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

SINGLE PAGE

54.5 mm

230x280 mm + 8 mm leeway per side

®

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

Protective Coatings

1/2 PAGE VERTICAL

COVER 1/2 PAGE HORIZONTAL

advertising formats & deadlines

print area: 98x130 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

7

COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder Partner

Graphics

Editor-in-Chief

Editorial Office

ALESSIA VENTURI

ELISABETTA VENTURI

venturi@ipcm.it

grafico@ipcm.it

Founder Partner

Editorial Office

Editorial Director

Social Media

Head of Sales

Newsletter

FRANCESCO STUCCHI

ILARIA PAOLOMELO

stucchi@ipcm.it

paolomelo@ipcm.it

Founder Partner

Sales & Editorial Office

CFO, Head of

for DE, AT, CH, DK, FR, NL, BE

MAGAZINES

Ibérica Protective Coatings ®

®

TRADE FAIRS Training and Events

PAOLA GIRALDO

NICOLE KRAUS

giraldo@ipcm.it

kraus@ipcm.it

Head of Editorial Office

Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE

MONICA FUMAGALLI

CLAUS GÖRLICH

fumagalli@ipcm.it

goerlich@ipcm.it

Trade Fairs

Sales & Editorial Office

Web Sales

for DE, AT, CH, DK, FR, NL, BE

EOS is the official agency for Italy, Spain and Portugal of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

Mexico City, Mexico

Administration

MATTEO SOTTI

SVEN KRAUS

sotti@ipcm.it

sven.kraus@ipcm.it

EVENTS workshops | training courses | technical advice & in-house training

Web & Social Media Content Manager, Editorial Office, Web Sales

open houses | conferences | inaugurations | B2B events | webinars

BARBARA PENNATI pennati@ipcm.it

JOIN myIPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768