ipcm®_International Paint&Coating Magazine - Media guide 2025 in Euros

The smart journal about surface treatments and finishes and the only digital magazine with a printed version. A perfect crossmedia distribution: a unique combination of print, newsletter, exhibitions, social media, free digital archive.

2025 MEDIA GUIDE

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why ipcm® means quality and authoritative information in the field of surface treatments for metals and plastics, covering the whole supply chain. ipcm® means worldwide recognition since it is the only magazine with a registered trademark in Italy, Europe, United Kingdom, USA, Brazil, Mexico, China, and India. ipcm® means keeping up with the surface treatment industry whenever and wherever you want, either you prefer the printed version or the digital one. ipcm® means free access to an extensive online archive of all its articles published since 2010 to today: no need to pay or to register to the website to stay informed and updated about all the relevant topics in the industry. All articles and advertisements work with do-follow-links. ipcm® means original content and fact checking. The magazine offers up-to-date information and features exclusive articles on the latest surface technologies for metals and plastics. Our most important USP is our unique and exclusive editorial content: we publish articles we create by travelling worldwide to showcase innovations and technological advances. ipcm® means a global distribution: with an impressive social media reach of over 22k industry professionals, over 96k yearly impressions, a social media coverage spanning from LinkedIn to Instagram, from Facebook to YouTube, ipcm® has one of the highest readership engagements worldwide. ipcm® means a targeted readership: the magazine counts on a database of over 40k contacts all over the world, divided into 200 different industry segments. This means that each issue reaches the right person in in the right segment, i.e. we deliver your content to the most proper decision-makers. ipcm® means lead generation and networking opportunities through its presence to all major trade shows and events within the field and its cooperation with international associations and organizations.

ipcm® is the place-to-be for the industrial surface treatment industry.

Be part of the ipcm® world!

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editorial calendar 2025

Special issue European Coatings Show 2025 Pigments & resins, additives, chemicals, powder coatings, liquid paints, new formulation and technologies, zinc-lamellar coatings, e-coat Hardware & softwares for paint & coating formulation and production Sustainable technologies Quality control technology

n. 91

JANUARY - FEBRUARY 2025

Special Section on PACKAGING DECORATION & COATING PVD, Sputtering, UV spray coating (paint products and application systems)

EVENTS

ISSUE

Paris Packaging Week Paris, FR January 28-29 distribution of the magazine

Raw material, chemicals Surface engineering

Surtech* Tokyo, JP January 29-31

Powder coatings, wet paints Coil coating, can coating, e-coat, zinc lamellar coatings

Paint India* New Delhi, IN January 30-31

Painting lines, automation, anodising

The Waterborne Symposium* Hattiesburg, USA February 23-28 Central Asia Coatings Show* Astana, KZ February 24-26 Global Industrie* Lyon, FR March 11-14 Scandinavian Coatings Show* Copenhagen, DK March 12-13 Cosmopack Bologna, IT March 20-25 distribution of the magazine

European Coatings Show* Nuremberg, DE March 24-27 Coating Korea* Seoul, KOR March 26-28

TOPICS Special section on METAL ARCHITECTURE - FURNITURE & DESIGN

Painting of plastics PVD - Sputtering Vertical, horizontal lines for aluminium profiles Air purification, waste water treatment

MARCH - APRIL 2025

TOPICS

n. 92

ISSUE

Advanced pre-treatment technologies Accessories & consumables PVD coatings, sputtering, plasma Paint Stripping Quality control

EVENTS

ISSUE

Construma Budapest, HU April 9-13

TOPICS Special section on AUTOMOTIVE & TRANSPORTATION Colour trends

Salone del Mobile Milan, IT April 8–13

EVENTS iVT EXPO* – Industrial Vehicle Technology* Köln, DE June 11-12

distribution of the magazine

Pretreatment & nanotechnologies, surface preparation

Surface&Coatings* Bangkok, TH June 18-21

Made In Steel* Milan, IT May 6-8

Waterborne coatings, UV curing painting systems, low cure coatings, e-coat and zinc lamellar coatings, anodization

Surcar* Cannes, FR June 2025

ARCHITECT@WORK Zürich, CH May 7-8

Innovations in paint shops, automation, application equipment, shot-peening, coil coating

SIFER* Lille, FR June 24-26

Oman Design & Build Week Muscat, OM May 19-21

Powder-In Mould Coating PVD & plasma

iVT EXPO Off-Highway Vehicle Technology Chicago, USA August 20-21

ARCHITECT@WORK Marseille, FR May 21-25 INDEX Dubai Dubai, UAE May 27-29 Aluminium* USA Nashville, USA May 28-29 ARCHITECT@WORK Warsaw, PL May 28-29

Heavy duty and corrosion protection paint systems

MAY - JUNE 2025

* ipcm® is media partner with own booth or press corner

n. 93

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it. Events date can change last minutes.

Water & air treatment Quality control & weathering Sustainability

Automechanika* Frankfurt, DE September, 8-12 IAA Mobility Munich, DE September 9-14 distribution of the magazine

San Marino Aerospace City of San Marino September 24-25 Expo Ferroviaria* Milan, IT September 30 – October 2

ALUEXPO Istanbul, TR September 18-20 ARCHITECT@WORK Hamburg, DE September 17-18

Powder Coating Week* Orlando, USA April 14-16 Packaging Première Milan, IT May 13-15 distribution of the magazine

Biobased Coatings Europe* Madrid, ES June 4-5

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editorial calendar 2025

Special issue FABTECH USA and K 2025

JULY - AUGUST 2025

Raw material, chemicals Surface engineering Powder coatings, wet paints Coil coating, e-coat Zinc lamellar coatings Painting lines, automation, anodising Vertical, horizontal lines for aluminium profiles Air purification, waste water treatment

n. 94

Advanced pre-treatment technologies

EVENTS

ISSUE

FABTECH* Chicago, USA September 8-11 EMO* Hanover, DE September 22-27 K 2025 Düsseldorf, DE October 8-15

Accessories & consumables PVD coatings, sputtering, plasma

TOPICS Special section on ALUMINIUM

SEPTEMBER - OCTOBER 2025

TOPICS

n. 95

ISSUE

Pretreatment technologies, nanotechnologies, special effects finishes, coil coating, can coating, smart coatings, anodic oxidation, sublimation Application equipment, IR-UV curing, paint stripping Colour and quality control Weathering Water treatment systems Air purification Sustainability

EVENTS

ISSUE

Blech Expo* Stuttgart, DE October 21-24 ARCHITECT@WORK Stuttgart, DE October 22-23 Windows, Doors, and Facade* Dubai, UAE November 2025 MADE Expo Milan, IT November 19-22 distribution of the magazine

ARCHITECT@WORK Düsseldorf, DE December 3-4

TOPICS Special section on AGRICULTURAL CONSTRUCTION EQUIPMENT / OFF- ROAD & COMMERCIAL

NOVEMBER - DECEMBER 2025

* ipcm® is media partner with own booth or press corner

n. 96

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it. Events date can change last minutes.

VEHICLES Pretreatment & nanotechnologies Surface preparation Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat

EVENTS Euroguss* Nuremberg, DE January 13-15 Fiera Agricola Verona, IT January 28-31 Agrotica Thessaloniki, GR January 29-February 2

Heavy duty and corrosion protection paint systems Application technologies Waste water treatment Quality control

Paint stripping Quality control

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circulation A global readership, a unique content, one of the highest reader engagement within the field print run: 6,000 copies per issue

yearly circulation: 36,000 copies

digital subscribers: 6,700 ± 5%

impressions: 96,112 (September 2023- September 2024 - SOURCE: issuu.com)

social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which over 22,000 are direct contacts (followers/members) social media engagement (average per issue): CTR: 27% - impressions: 1,200 source of digital readers: 87% embedded links - 13% website

SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)

workshops & custom coaters - 8% (powder, liquid, anodising, plastics, KTL) automotive, transportation, ACE & off road - 15% household appliances, HVAC, electronics - 5%

metal working, carpentry, foundry, machine&tools - 12%

DIGITAL READERS BY COUNTRY

1. Italy 2. United States 3. Germany 4. Spain 5. France 6. Poland 7. United Kingdom

coatings industry - 24%

8. Portugal 9. Brazil

architectural building - 20% (profiles, frames, roofing, panels, coil coating, façade, architects, designers)

packaging & plastics - 5%

10. India

SOURCE: issuu.com

others - 1% (jewellery gifts, glasses, medical devices, labs & universities)

GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION

TARGET READERS

purchase managers

technical & production managers

top ten

quality managers

Italy

20%

UK / Ireland

6%

DACH Region

23%

MEA Region

6%

Benelux (BE, NL, LUX)

3%

East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)

17%

Scandinavia

9%

France

4%

Other (Far East, USA, Canada, Australia)

12%

R&D managers 5

content If you need to get the word out about your new product no one is better placed to help you than ipcm®.

VOLUME ANALYSIS: editorial content 67%, of which over 40% is exclusive - advertising 33% Editor’s Letter A personal note from the editor-in-chief, offering insights and reflections on the latest trends, topics, and future directions in the surface treatment industry.

Brand New Stay up to date with the latest industry news and developments in the surface treatment sector.

Analysis In-depth market and industry analysis to help you stay ahead of trends and business dynamics.

Focus on Technology Exclusive content from the ipcm® team, visiting companies worldwide to reveal the cutting-edge technologies behind their coating processes.

Highlight of the Month

How It’s Coated A behind-the-scenes look at the processes and techniques used to coat a variety of surfaces, from start to finish.

Colour Study An exploration of the history, origins, uses, and meanings behind colours that shape the world of surface finishing.

Art Within Surfaces Exploring the artistry and creativity that transform surface treatment into a true form of expression.

Specialized Training Highlighting expert-led training programmes that develop essential skills for professionals in the surface treatment industry.

Meeting the Industry A deep dive into key industry events and trade shows, with comprehensive reviews and insights.

Interviews and key updates from the month, spotlighting companies and their latest offerings.

Advancements Take a closer look at the latest technological innovations and advancements driving the industry forward.

Road to 2050 Explore the path to sustainability with insights into how the surface treatment industry is adapting for the future.

Success Stories Discover the inspiring success stories of companies that have achieved excellence in surface treatment.

Ask Joe Powder Our powder coating expert answers pressing questions from users and operators in the coating industry.

Research Breakthrough Discover the latest academic and university research making waves in surface treatment technologies.

Science Outlook A forward-looking view into the latest scientific advancements and discoveries shaping the future of surface treatment technologies.

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loose insert

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all rates are valid up to 31.12.2025

frequency of publication published bimonthly 6 issues per year + 2 special issues ICT - Industrial Cleaning Technologies

year of publication 16th 2025 published by Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

website www.myipcm.com

info@eosmarketing.it 7

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EDITORIALS

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DATE OF PUBLICATION

91/2025 - Jan/Feb

20.12.24

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92/2025 - Mar/Apr

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93/2025 - May/Jun

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an ipcm app ®

The most important industry events at your fingertips myFAIR is a free web app that can be accessed from both desktop and mobile devices, which allows you to stay up-to-date with the leading events

© Adobe Stock

of the surface treatment sector.

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© Adobe Stock

advertising is the real engine that drives the word of mouth. for advertising, contact sales@ipcm.it

your unique partner for the development of your company

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COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder

Graphics

Sales & Editorial Office

Editor-in-Chief

Layout Specialist

for DE, AT, CH, DK, FR, NL, BE

ALESSIA VENTURI

ELISABETTA VENTURI

NICOLE KRAUS

venturi@ipcm.it

grafico@ipcm.it

kraus@ipcm.it

Founder

Sales

Sales & Editorial Office

Editorial Director

Editorial Office

for DE, AT, CH, DK, FR, NL, BE

FRANCESCO STUCCHI

ILARIA PAOLOMELO

CLAUS GÖRLICH

stucchi@ipcm.it

paolomelo@ipcm.it

goerlich@ipcm.it

Founder

Editorial Office

CFO

Website Coordinator

MAGAZINES

Ibérica ®

an ipcm® magazine

Head of Sales

ipcm Academy Director

PAOLA GIRALDO

GABRIELE LAZZARI

giraldo@ipcm.it

redazione@ipcm.it

Head of Editorial Office

Digital Specialist

TRADE FAIRS EOS is the official agency for Italy, Spain, Portugal, Brazil and Argentina of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of MONICA FUMAGALLI fumagalli@ipcm.it

FEDERICA ROSSI rossi@eosmarketing.it

Monterrey, Mexico

Administration

Junior Digital Specialist

Media Partnerships Coordinator

Copywriting

MATTEO SOTTI sotti@ipcm.it

GIULIA GENTILE gentile@eosmarketing.it

EVENTS workshops | training courses | technical advice & in-house training

Logistics

Social Media Manager

Database Manager

open houses | conferences | inaugurations | B2B events | webinars

Editorial Office

FEDERICO MELIDEO

FEDERICA ANNA GUERRIERO

segreteria@ipcm.it

guerriero@eosmarketing.it

JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768